1<!doctype html> 2<html lang="en"> 3 <head> 4 <meta charset="UTF-8" /> 5 <meta name="viewport" content="width=device-width, initial-scale=1.0" /> 6 <title data-rh="true">The data layer for the age of agentic GTM | Upside</title> 7 <meta data-rh="true" name="description" content="Upside reconstructs what actually happened in every account, then makes that record available to your team, your AI agents, and the apps you ship."/><meta data-rh="true" property="og:title" content="The data layer for the age of agentic GTM | Upside"/><meta data-rh="true" property="og:description" content="Upside reconstructs what actually happened in every account, then makes that record available to your team, your AI agents, and the apps you ship."/><meta data-rh="true" property="og:image" content="https://8a2de1c0.marketing-website-lovable.pages.dev/og/og-home.png"/><meta data-rh="true" property="og:image:width" content="1200"/><meta data-rh="true" property="og:image:height" content="630"/><meta data-rh="true" property="og:type" content="website"/><meta data-rh="true" name="twitter:card" content="summary_large_image"/><meta data-rh="true" name="twitter:title" content="The data layer for the age of agentic GTM | Upside"/><meta data-rh="true" name="twitter:description" content="Upside reconstructs what actually happened in every account, then makes that record available to your team, your AI agents, and the apps you ship."/><meta data-rh="true" name="twitter:image" content="https://8a2de1c0.marketing-website-lovable.pages.dev/og/og-home.png"/> 8 <link data-rh="true" rel="canonical" href="https://upside.tech/"/> 9 <!-- Base title for the dev/CSR shell. The prerender replaces the 10 placeholder above with per-page <title>/meta; at runtime SEO.tsx sets 11 document.title imperatively. This is only the pre-JS fallback. --> 12 <title>Upside â Revenue Attribution & Intelligence Platform</title> 13 14 <link href="https://fonts.googleapis.com" rel="preconnect" /> 15 <link href="https://fonts.gstatic.com" rel="preconnect" crossorigin="anonymous" /> 16 <link href="https://fonts.googleapis.com/css2?family=Geist:wght@300;400;500;600;700&family=Geist+Mono:wght@400;500;600&display=swap" rel="stylesheet" /> 17 18 <!-- HubSpot forms (Request Demo / Ask a question modal) â warm the 19 TLS connections eagerly so the modal opens with the form already 20 populated instead of showing an empty box first. No `crossorigin` 21 attribute: the dynamic `
21<script src=â¦>` we inject in DemoModal 22 defaults to a credentialed fetch, and an anonymous preconnect 23 would land in a different connection-pool partition. Omitting 24 the attribute warms the credentialed pool entry that the script 25 actually reuses. --> 26 <link rel="preconnect" href="https://js.hsforms.net" /> 27 <link rel="preconnect" href="https://forms.hsforms.com" /> 28 <link rel="dns-prefetch" href="https://js.hsforms.net" /> 29 <link rel="dns-prefetch" href="https://forms.hsforms.com" /> 30 31 <!-- On the dedicated demo-request landing page the HubSpot form *is* the 32 page, so start downloading the embed script at HTML-parse time â in 33 parallel with the app bundle â instead of waiting for React to hydrate 34 and mount the form (which adds two serial round-trips on a cold/direct 35 landing from an ad, email, or QR code). Elsewhere the global DemoModal 36 warms this during idle; this just removes the lead-time gap when someone 37 lands straight on /request-demo. ensureHubSpotScript() detects this tag 38 via querySelector and reuses it, so the script is never loaded twice. --> 39
39<script> 40 (function () { 41 if (location.pathname.replace(/\/+$/, "") === "/request-demo") { 42 var s = document.createElement("script"); 43 s.src = "https://js.hsforms.net/forms/embed/v2.js"; 44 s.async = true; 45 document.head.appendChild(s); 46 } 47 })(); 48 </script>
48 49 50 <link rel="icon" type="image/jpeg" href="/images/favicon.jpg"> 51 <link rel="apple-touch-icon" href="/images/webclip.jpg" /> 52 53 <!-- Google Tag Manager --> 54
54<script>
vendor: 343 bytes, lines 54-58
54(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': 55 new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], 56 j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 57 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 58 })(window,document,'script','dataLayer','
58GTM-KF6J6CXM
vendor: 3 bytes, line 58
58');
58</script>
58 59 60 <!-- Ketch Privacy/Consent Management --> 61
61<script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=new URLSearchParams(document.location.search),n=document.createElement("script");n.type="text/javascript",n.src="https://global.ketchcdn.com/web/v3/config/upside/website_smart_tag/boot.js",n.defer=n.async=!0,document.getElementsByTagName("head")[0].appendChild(n)}();</script>
61 62 63 <!-- Ketch Preference Center --> 64
64<script> 65 let regionCode = null; 66 let domReady = false; 67 ketch('on', 'regionInfo', r => { 68 regionCode = typeof r === 'string' ? r : r._value || r.regionCode || r.region; 69 update(); 70 }); 71 document.addEventListener('DOMContentLoaded', () => { 72 domReady = true; 73 update(); 74 }); 75 function update() { 76 if (!domReady || regionCode !== 'US-CA') return; 77 const link = document.getElementById('preferenceCenterLink_ketch'); 78 if (link) link.textContent = 'Do Not Sell My Personal Information'; 79 } 80 </script>
80 81 82 <style> 83 @media screen and (min-width: 768px) { 84 html { 85 font-size: 14px; 86 } 87 } 88 89 body { 90 -webkit-font-smoothing: antialiased; 91 -moz-osx-font-smoothing: grayscale; 92 } 93 94 ::-moz-selection { 95 color: #FFFFFF; 96 background: var(--_brand-colors---signal-green--100); 97 } 98 99 ::selection { 100 color: #FFFFFF; 101 background: var(--_brand-colors---signal-green--100); 102 } 103 104 .w-slider-nav { 105 height: 6px !important; 106 padding-top: 0px !important; 107 display: flex !important; 108 justify-content: center !important; 109 position: relative !important; 110 } 111 112 .w-slider-dot { 113 margin: 0 !important; 114 margin-right: var(--_layout---spacing--3xs) !important; 115 background-color: var(--_component-colors---pagination--inactive) !important; 116 width: 6px !important; 117 height: 6px !important; 118 border-radius: var(--_corner-radii---round) !important; 119 } 120 121 .w-slider-dot.w-active { 122 background-color: var(--_component-colors---pagination--active) !important; 123 width: 32px !important; 124 } 125 126 .w-slider-nav .w-slider-dot:last-child { 127 margin-right: 0 !important; 128 } 129 130 .text-link { 131 text-decoration-line: underline; 132 text-decoration-style: solid; 133 -webkit-text-decoration-skip: ink; 134 text-decoration-skip-ink: auto; 135 text-decoration-thickness: auto; 136 text-underline-offset: auto; 137 text-underline-position: from-font; 138 } 139 </style> 140
140<script type="module" crossorigin src="/assets/index-Car-o_sl.js"></script>
140 141 <link rel="stylesheet" crossorigin href="/assets/index-C3Wns4su.css"> 142</head> 143 144 <body> 145 <!-- Google Tag Manager (noscript) -->
vendor: 72 bytes, lines 145-146
145 146 <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=
146GTM-KF6J6CXM
vendor: 87 bytes, lines 146-147
146" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> 147
147<div id="root"><link rel="preload" as="image" href="/images/home/enterprise/ic-arrow.svg"/><link rel="preload" as="image" href="/images/home/enterprise/seal-soc2.svg"/><link rel="preload" as="image" href="/images/home/enterprise/seal-gdpr.svg"/><link rel="preload" as="image" href="/images/home/enterprise/seal-sso.png"/><link rel="preload" as="image" href="/images/home/enterprise/ic-encrypted.svg"/><link rel="preload" as="image" href="/images/home/enterprise/ic-customer.svg"/><link rel="preload" as="image" href="/images/home/enterprise/ic-csastar.svg"/><link rel="preload" as="image" href="/images/home/enterprise/ic-mithril.svg"/><link rel="preload" as="image" href="/images/home/onboarding/ic-connect.svg"/><link rel="preload" as="image" href="/images/home/onboarding/ic-sync.svg"/><link rel="preload" as="image" href="/images/home/onboarding/ic-walkthrough.svg"/><link rel="preload" as="image" href="/images/upside-logo.svg"/><link rel="preload" as="image" href="/images/cresta_logo_upside_customer.svg"/><link rel="preload" as="image" href="/images/comply-logo.png"/><link rel="preload" as="image" href="/images/syndio_logo_upside_customer.svg"/><link rel="preload" as="image" href="/images/graphite_logo_upside_customer.svg"/><link rel="preload" as="image" href="/images/assembled_logo_upside_customer.svg"/><link rel="preload" as="image" href="/images/dscout_logo_upside_customer.svg"/><link rel="preload" as="image" href="/images/upside-icon-green.svg"/><div class="global-navigation__wrapper cc-on-dark cc-home-top"><div class="header-component"><header class="header"><div class="nav w-nav" data-collapse="medium" role="banner"><div class="nav__container"><div class="nav__logo-menu-btn-wrapper"><a href="/" class="nav__brand w-nav-brand"><div class="nav__logo w-embed"><svg width="auto" height="100%" viewBox="0 0 137 33" fill="none" xmlns="http://www.w3.org/2000/svg" class=""><path fill-rule="evenodd" clip-rule="evenodd" d="M25.7915 0.972245C24.7039 0.344302 23.3131 0.716952 22.6851 1.8046C22.5816 1.98395 22.5055 2.17161 22.4551 2.36267L11.9827 2.36267C11.866 1.73057 11.4836 1.15158 10.8833 0.804989C9.7957 0.177037 8.40491 0.549714 7.77695 1.63735C7.21607 2.60882 7.45355 3.82193 8.28567 4.51751L3.05376 13.5794C2.03532 13.2066 0.865899 13.6076 0.305023 14.5791C-0.322898 15.6667 0.0497385 17.0575 1.13738 17.6855C1.73018 18.0277 2.41302 18.0726 3.01332 17.8667L8.27855 26.9863C8.10216 27.1436 7.94738 27.3312 7.82276 27.547C7.1948 28.6347 7.56746 30.0255 8.65511 30.6534C9.74277 31.2814 11.1335 30.9087 11.7615 29.8211C11.8848 29.6075 11.9694 29.3824 12.0178 29.1536L22.4284 29.1536C22.5678 29.7414 22.9394 30.2729 23.5039 30.5988C24.5915 31.2267 25.9823 30.854 26.6103 29.7664C27.1396 28.8496 26.958 27.7172 26.2364 27.0081L31.5065 17.8799C32.4814 18.1503 33.5528 17.7415 34.0822 16.8247C34.7101 15.737 34.3375 14.3462 33.2498 13.7183C32.6778 13.388 32.022 13.3347 31.4373 13.5164L26.2614 4.55143C26.3993 4.41356 26.5217 4.25559 26.6239 4.07864C27.2519 2.99098 26.8792 1.6002 25.7915 0.972245ZM23.2068 26.864C22.9973 27.0342 22.8145 27.2447 22.6715 27.4924C22.5157 27.7622 22.4217 28.0507 22.3847 28.3415L12.0402 28.3415C12.008 28.1308 11.9465 27.9252 11.8572 27.7313L18.7754 22.7135C18.914 22.8527 19.0729 22.9763 19.2512 23.0792C19.8438 23.4214 20.5263 23.4664 21.1264 23.2607L23.2068 26.864ZM8.84561 16.1643C8.96608 16.7896 9.34693 17.3612 9.94168 17.7045C10.1162 17.8053 10.2985 17.88 10.4842 17.9304L9.59909 26.4182C9.38414 26.4367 9.17288 26.4856 8.97197 26.5631L3.72227 17.4702C3.92607 17.3021 4.10389 17.0954 4.24377 16.8531C4.37088 16.633 4.45702 16.4004 4.50451 16.1642L8.84561 16.1643ZM18.2472 20.3426C18.044 20.9074 18.0783 21.5176 18.315 22.0442L11.3909 27.0662C11.2556 26.9328 11.1014 26.8141 10.9292 26.7147C10.7612 26.6177 10.5861 26.5446 10.4076 26.4943L11.2937 17.9992C11.8727 17.9437 12.4234 17.6674 12.8138 17.2056L18.2472 20.3426ZM10.4795 13.5415C9.92165 13.6938 9.42132 14.0578 9.10932 14.5981C8.97056 14.8385 8.88077 15.0937 8.83665 15.3521L4.51914 15.3521C4.43458 14.8325 4.17108 14.3456 3.75495 13.9896L8.99146 4.91968C9.1886 4.9893 9.39107 5.03019 9.59355 5.04366L10.4795 13.5415ZM30.3098 17.0742C30.4395 17.243 30.5946 17.3954 30.7735 17.5254L25.5629 26.5505C25.0296 26.3133 24.4436 26.2977 23.919 26.4731L21.8356 22.8646C22.0396 22.6963 22.2176 22.4894 22.3576 22.2469C22.6716 21.703 22.7355 21.0833 22.5849 20.5212L30.3098 17.0742ZM19.9302 18.8826C19.4421 18.9832 18.9887 19.2428 18.6534 19.6393L13.2199 16.5022C13.397 16.0096 13.3937 15.4826 13.233 15.0066L18.4992 11.966C18.6701 12.1779 18.882 12.3627 19.1319 12.507C19.386 12.6537 19.6566 12.7455 19.9301 12.7867L19.9302 18.8826Z
147M18.2755 9.44367C17.9597 10.0185 17.9186 10.6728 18.1105 11.2528L12.8401 14.2957C12.6706 14.0883 12.4614 13.9076 12.2157 13.7658C11.9219 13.5961 11.6059 13.4996 11.2888 13.4704L10.4002 4.95222C10.7448 4.84884 11.0654 4.66419 11.3306 4.40649L18.2755 9.44367ZM29.9029 15.1499C29.8051 15.5513 29.8206 15.9662 29.9378 16.3509L22.2382 19.7866C22.0552 19.5304 21.8157 19.3082 21.5253 19.1405C21.2759 18.9965 21.0106 18.9054 20.7423 18.8632L20.7423 12.7618C21.3348 12.6355 21.8749 12.2743 22.2123 11.7184L29.9029 15.1499ZM30.7164 13.8922C30.5331 14.0347 30.3694 14.2074 30.2331 14.4081L22.5041 10.9593C22.6534 10.168 22.371 9.34038 21.7456 8.80775L23.8948 5.08523C24.4582 5.28563 25.066 5.25045 25.5906 5.01404L30.7164 13.8922ZM22.3926 3.17483C22.4524 3.74959 22.7296 4.29502 23.19 4.68162L21.0437 8.3992C20.2664 8.11656 19.402 8.28433 18.7875 8.81178L11.8027 3.74548C11.8903 3.56049 11.9508 3.36863 11.9855 3.17477L22.3926 3.17483Z" fill="currentColor"></path><path d="M53.6301 26.8347C51.8838 26.8347 50.3812 26.5199 49.1222 25.8905C47.8836 25.2407 46.9292 24.3269 46.2591 23.1492C45.6093 21.9512 45.2844 20.5399 45.2844 18.9155V5.08733H49.305V19.0373C49.305 20.3369 49.6705 21.3623 50.4015 22.1136C51.1528 22.8649 52.229 23.2406 53.6301 23.2406C55.0311 23.2406 56.0972 22.8649 56.8282 22.1136C57.5795 21.3623 57.9552 20.3369 57.9552 19.0373V5.08733H61.9757V18.9155C61.9757 20.5399 61.6406 21.9512 60.9705 23.1492C60.3208 24.3269 59.3664 25.2407 58.1075 25.8905C56.8688 26.5199 55.3763 26.8347 53.6301 26.8347Z" fill="currentColor"></path><path d="M64.774 32.5V11.3009H68.5509V13.1284H69.0992C69.4443 12.5395 69.9824 12.0217 70.7135 11.575C71.4445 11.108 72.4902 10.8744 73.8507 10.8744C75.069 10.8744 76.196 11.179 77.2316 11.7882C78.2672 12.3771 79.0997 13.2502 79.7292 14.4076C80.3586 15.565 80.6734 16.9661 80.6734 18.6109V19.0982C80.6734 20.743 80.3586 22.1441 79.7292 23.3015C79.0997 24.4589 78.2672 25.3422 77.2316 25.9514C76.196 26.5402 75.069 26.8347 73.8507 26.8347C72.9369 26.8347 72.1653 26.723 71.5358 26.4996C70.9267 26.2966 70.4292 26.0326 70.0434 25.7077C69.6779 25.3625 69.3834 25.0173 69.1601 24.6721H68.6118V32.5H64.774ZM72.6932 23.4842C73.8913 23.4842 74.8761 23.1086 75.6477 22.3573C76.4396 21.5857 76.8356 20.4689 76.8356 19.0069V18.7023C76.8356 17.2403 76.4396 16.1336 75.6477 15.3823C74.8558 14.6107 73.871 14.2249 72.6932 14.2249C71.5155 14.2249 70.5307 14.6107 69.7388 15.3823C68.9469 16.1336 68.5509 17.2403 68.5509 18.7023V19.0069C68.5509 20.4689 68.9469 21.5857 69.7388 22.3573C70.5307 23.1086 71.5155 23.4842 72.6932 23.4842Z" fill="currentColor"></path><path d="M89.2534 26.8347C87.2837 26.8347 85.6694 26.4083 84.4105 25.5554C83.1515 24.7026 82.3901 23.4842 82.1261 21.9004L85.6593 20.9867C85.8014 21.6974 86.0349 22.2558 86.3598 22.6619C86.705 23.068 87.1213 23.3624 87.6086 23.5452C88.1163 23.7076 88.6645 23.7888 89.2534 23.7888C90.1468 23.7888 90.8068 23.6365 91.2332 23.332C91.6596 23.0071 91.8728 22.6111 91.8728 22.1441C91.8728 21.677 91.6697 21.3217 91.2636 21.078C90.8575 20.8141 90.2077 20.6008 89.3143 20.4384L88.4615 20.2861C87.4056 20.0831 86.441 19.8089 85.5679 19.4637C84.6948 19.0982 83.9942 18.6007 83.4663 17.9713C82.9383 17.3418 82.6743 16.5296 82.6743 15.5346C82.6743 14.032 83.2226 12.8847 84.3191 12.0928C85.4156 11.2806 86.8573 10.8744 88.6442 10.8744C90.3296 10.8744 91.7307 11.2501 92.8475 12.0014C93.9643 12.7527 94.6953 13.7375 95.0405 14.9559L91.4768 16.0524C91.3144 15.2808 90.9794 14.7325 90.4717 14.4076C89.9844 14.0827 89.3752 13.9203 88.6442 13.9203C87.9132 13.9203 87.3548 14.0523 86.969 14.3162C86.5832 14.5599 86.3903 14.9051 86.3903 15.3518C86.3903 15.8392 86.5933 16.2047 86.9995 16.4483C87.4056 16.6717 87.9538 16.8443 88.6442 16.9661L89.497 17.1184C90.6342 17.3215 91.6596 17.5956 92.5734 17.9408C93.5074 18.2657 94.2384 18.7429 94.7664 19.3724C95.3146 19.9815 95.5887 20.8141 95.5887 21.8699C95.5887 23.4538 95.01 24.6823 93.8526 25.5554C92.7155 26.4083 91.1824 26.8347 89.2534 26.8347Z" fill="currentColor"></path><path d="M97.7334 26.4083V11.3009H101.571V26.4083H97.7334ZM99.6523 9.53427C98.9619 9.53427 98.3731 9.31091 97.8857 8.86418C97.4187 8.41746 97.1852 7.8286 97.1852 7.09759C97.1852 6.36659 97.4187 5.77773 97.8857 5.331C98.3731 4.88428 98.9619 4.66091 99.6523 4.66091C100.363 4.66091 100.952 4.88428 101.419 5.331C101.886 5.77773 102.119 6.36659 102.119 7.09759C102.119 7.8286 101.886 8.41746 101.419 8.86418C100.952 9.31091 100.363 9.53427 99.6523 9.53427Z" fill="currentColor"></path><path d="M110.697 26.8347C109.499 26.8347 108.372 26.5402 107.316 25.9514C106.281 25.3422 105.448 24.4589 104.819 23.3015C104.189 22.1441 103.875 20.743 103.875 19.0982V18.6109C103.875 16.9661 104.189 15.565 104.819 14.4076C105.448 13.2502 106.281 12.3771 107.316 11.7882C108.352 11.179 109.479 10.8744 110.697 10.8744C111.611 10.8744 112.373 10.9861 112.982 11.2095C113.611 11.4125 114.119 11.6765 114.505 12.0014C114.89 12.3263 115.185 12.6715 115.388 13.037H115.936V5.08733H119.774V26.4083H115.997V24.5808H115.449C115.104 25.1493 114.566 25.6671 113.835 26.1341C113.124 26.6012 112.078 26.8347 110.
147697 26.8347ZM111.855 23.4842C113.032 23.4842 114.017 23.1086 114.809 22.3573C115.601 21.5857 115.997 20.4689 115.997 19.0069V18.7023C115.997 17.2403 115.601 16.1336 114.809 15.3823C114.038 14.6107 113.053 14.2249 111.855 14.2249C110.677 14.2249 109.692 14.6107 108.9 15.3823C108.108 16.1336 107.712 17.2403 107.712 18.7023V19.0069C107.712 20.4689 108.108 21.5857 108.9 22.3573C109.692 23.1086 110.677 23.4842 111.855 23.4842Z" fill="currentColor"></path><path d="M129.694 26.8347C128.192 26.8347 126.861 26.5199 125.704 25.8905C124.567 25.2407 123.674 24.3371 123.024 23.1797C122.394 22.0019 122.08 20.6212 122.08 19.0373V18.6718C122.08 17.088 122.394 15.7173 123.024 14.5599C123.653 13.3822 124.537 12.4786 125.674 11.8491C126.811 11.1993 128.131 10.8744 129.633 10.8744C131.116 10.8744 132.405 11.2095 133.501 11.8796C134.598 12.5294 135.451 13.4431 136.06 14.6208C136.669 15.7783 136.974 17.1286 136.974 18.6718V19.9815H125.978C126.019 21.0171 126.405 21.8598 127.136 22.5096C127.867 23.1594 128.76 23.4842 129.816 23.4842C130.892 23.4842 131.684 23.2507 132.192 22.7837C132.699 22.3167 133.085 21.7989 133.349 21.2303L136.486 22.8751C136.202 23.403 135.786 23.9817 135.238 24.6112C134.71 25.2204 133.999 25.7483 133.105 26.1951C132.212 26.6215 131.075 26.8347 129.694 26.8347ZM126.009 17.1184H133.075C132.994 16.2453 132.638 15.5447 132.009 15.0168C131.4 14.4888 130.598 14.2249 129.603 14.2249C128.567 14.2249 127.745 14.4888 127.136 15.0168C126.526 15.5447 126.151 16.2453 126.009 17.1184Z" fill="currentColor"></path></svg></div></a><button class="menu-button w-nav-button" aria-label="Toggle menu"><div class="nav__menu-icon w-embed"><svg width="auto" height="100%" viewBox="0 0 22 18" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M1.33301 9H19.9997M1.33301 2H19.9997M1.33301 16H19.9997" stroke="currentColor" stroke-width="2.25" stroke-linecap="round" stroke-linejoin="round"></path></svg></div></button></div><nav class="nav__menu w-nav-menu" role="navigation" style="column-gap:var(--_layout---spacing--s);white-space:nowrap"><div style="position:relative;display:inline-flex"><button class="nav__link body-xs w-nav-link " style="background:none;border:none;cursor:pointer;display:inline-flex;align-items:center;gap:4px">Platform<svg width="10" height="6" viewBox="0 0 10 6" fill="none" xmlns="http://www.w3.org/2000/svg" style="transition:transform 0.2s;transform:rotate(0deg)"><path d="M1 1L5 5L9 1" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div><div style="position:relative;display:inline-flex"><button class="nav__link body-xs w-nav-link " style="background:none;border:none;cursor:pointer;display:inline-flex;align-items:center;gap:4px">Solutions<svg width="10" height="6" viewBox="0 0 10 6" fill="none" xmlns="http://www.w3.org/2000/svg" style="transition:transform 0.2s;transform:rotate(0deg)"><path d="M1 1L5 5L9 1" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div><a class="nav__link body-xs w-nav-link " href="/customers" data-discover="true">Customers</a><a class="nav__link body-xs w-nav-link " href="/pricing" data-discover="true">Pricing</a><div style="position:relative;display:inline-flex"><button class="nav__link body-xs w-nav-link " style="background:none;border:none;cursor:pointer;display:inline-flex;align-items:center;gap:4px">Resources<svg width="10" height="6" viewBox="0 0 10 6" fill="none" xmlns="http://www.w3.org/2000/svg" style="transition:transform 0.2s;transform:rotate(0deg)"><path d="M1 1L5 5L9 1" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div><div style="position:relative;display:inline-flex"><button type="button" class="nav__link body-xs w-nav-link" aria-label="Get an AI summary of Upside" aria-haspopup="true" aria-expanded="false" style="background:none;border:none;cursor:pointer;display:inline-flex;align-items:center;padding:0 2px"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-bot" aria-hidden="true"><path d="M12 8V4H8"></path><rect width="16" height="12" x="4" y="8" rx="2"></rect><path d="M2 14h2"></path><path d="M20 14h2"></path><path d="M15 13v2"></path><path d="M9 13v2"></path></svg></button></div><div class="mobile-nav-buttons__wrapper"><div class="nav__buttons cc-mobile"><a href="https://app.upside.tech" class="nav-text-link body-xs">Sign In</a>
147<a class="cta w-button nav-demo-cta" href="/request-demo" data-discover="true"><span class="nav-demo-label">Request Demo</span></a></div></div></nav><div class="nav__buttons" style="flex-shrink:0;white-space:nowrap;margin-left:auto"><a href="https://app.upside.tech" class="nav-text-link body-xs">Sign In</a><a class="cta w-button nav-demo-cta" href="/request-demo" data-discover="true"><span class="nav-demo-label">Request Demo</span></a></div></div></div></header></div></div><style> 148.pf-card { position: relative; border: 1px solid var(--pf-card-border, #e6ebe7); background: #fff; } 149.pf-card--nav { transition: border-color .18s ease, box-shadow .18s ease, transform .18s ease; } 150.pf-card--nav:hover { border-color: rgba(80,154,121,0.55); box-shadow: 0 6px 20px rgba(12,30,32,0.08); transform: translateY(-2px); } 151.pf-card__hit::after { content: ""; position: absolute; inset: 0; } 152.pf-card__link { position: relative; z-index: 1; } 153/* Focus ring lands on the card, not on the invisible stretched overlay. */ 154.pf-card:has(.pf-card__hit:focus-visible), .pf-card.pf-card__hit:focus-visible { outline: 2px solid #509A79; outline-offset: 3px; } 155.pf-card__hit:focus-visible { outline: none; } 156.pf-card__arrow { display: inline-block; transition: transform .18s ease; } 157/* These two custom properties are the ONE definition of the animated 158 underline's weight and color, on every surface that draws one. Both are 159 deliberately not overridable per surface: a card on the homepage and a card 160 on /platform/mcp draw the same line or the design has drifted. 161 162 The color is pinned rather than inherited. It used to be currentColor, which 163 sounds like the tidy choice but meant the line took whatever green each 164 surface happened to set on its label â measured across the site that was 165 #2d6a4f on 11 routes and #509A79 on 6, which reads as two different-looking 166 underlines even though both measured 1.5px. Every CardCta sits inside 167 .pf-card (always white), so one pinned green is safe on all of them; if a 168 card is ever put on a dark ground, give it a light line explicitly rather 169 than reintroducing inheritance here. */ 170.pf-card__ul { position: relative; --pf-ul-thickness: 2px; --pf-ul-color: #509A79; } 171/* The underline is REVEALED by clipping, never scaled. Animating scaleX on a 172 hairline makes the browser rasterize it as a composited layer and stretch 173 that raster, so the line renders thick and soft for the duration of the 174 sweep and then snaps thin when the layer is dropped. clip-path leaves the 175 element at its true size throughout, so the thickness is constant. 176 WHY 2px AND NOT 1.5px 177 The line's vertical position is the sum of everything stacked above it â 178 heroes, clamp() headings, SVG visuals â so it is fractional, and the 179 fraction differs per page. The same panel measured docY 4905.414 on 180 /use-cases/pipeline-conversion and 4860.109 on /use-cases/customer-advocacy. 181 A fractional position means the line straddles the device-pixel grid, and 182 HOW it straddles decides how heavy it looks. No thickness escapes that; a 183 thicker line just loses proportionally less of its solid core: 184 185 1.5px = 3 device px @2x -> 3 solid rows aligned, 2 at half-phase 186 2px = 4 device px @2x -> 4 solid rows aligned, 3 at half-phase 187 188 2px never bottoms out into looking thin, because its worst case is still 189 thicker than 1.5px's best case. Keep it a whole pixel â a fractional 190 height re-introduces straddling in the height as well as the position. */ 191.pf-card__ul::after { 192 content: ""; position: absolute; left: 0; right: 0; bottom: -2px; 193 height: var(--pf-ul-thickness); 194 background: var(--pf-ul-color); 195 clip-path: inset(0 100% 0 0); 196 transition: clip-path .22s ease; 197} 198.pf-card__hit:hover .pf-card__ul::after, .pf-card__hit:focus-visible .pf-card__ul::after, 199.pf-card__link:hover .pf-card__ul::after, .pf-card__link:focus-visible .pf-card__ul::after { clip-path: inset(0 0 0 0); } 200.pf-card__hit:hover .pf-card__arrow, .pf-card__hit:focus-visible .pf-card__arrow, 201.pf-card__link:hover .pf-card__arrow, .pf-card__link:focus-visible .pf-card__arrow { transform: translateX(3px); } 202@media (prefers-reduced-motion: reduce) { 203 /* Keep every state cue, drop the travel: the underline still marks the 204 target and the border still responds, they just don't animate. */ 205 .pf-card--nav, .pf-card__arrow, .pf-card__ul::after { transition: none; } 206 .pf-card--nav:hover { transform: none; } 207 .pf-card__hit:hover .pf-card__arrow, .pf-card__hit:focus-visible .pf-card__arrow, 208 .pf-card__link:hover .pf-card__arrow, .pf-card__link:focus-visible .pf-card__arrow { transform: none; } 209} 210</style><style> 211 @keyframes home-fade-up { from { opacity: 0; transform: translateY(8px); } to { opacity: 1; transform: translateY(0); } } 212 .home-theme-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(1.5rem, 4vw, 3.5rem); align-items: start; } 213 .home-theme-copy { display: flex; flex-direction: column; min-height: clamp(440px, 42vw, 580px); } 214 .home-theme-copy .pl-block { margin-top: auto; } 215 .home-theme-grid.flip .home-theme-copy { order: 2; } 216 .home-theme-grid.flip .home-theme-art { order: 1; } 217 /* Powered-by rows: arrow CTA signals the row is clickable; nudges on hover. */ 218 .pl-link .pl-arrow { transition: transform .18s ease, opacity .18s ease; opacity: .7; }
219 .pl-link:hover .pl-arrow { transform: translateX(3px); opacity: 1; } 220 .pl-link:hover .it-card-title { color: #2d6a4f; } 221 .home-hero-bg { position: absolute; inset: 0; z-index: 1; pointer-events: none; } 222 .home-hero-bg svg { width: 100%; height: 100%; display: block; } 223 .home-hb-dot { fill: #509A79; opacity: 0; animation: home-hb-in 11s ease-in-out infinite; } 224 .home-hb-edge { stroke: #509A79; stroke-width: 1.6; fill: none; opacity: 0; stroke-dasharray: 240; stroke-dashoffset: 240; animation: home-hb-draw 11s ease-in-out infinite; } 225 @keyframes home-hb-in { 0% { opacity: 0; } 16% { opacity: .55; } 82% { opacity: .55; } 100% { opacity: 0; } } 226 @keyframes home-hb-draw { 0%,22% { opacity: 0; stroke-dashoffset: 240; } 42% { opacity: .4; stroke-dashoffset: 0; } 82% { opacity: .4; stroke-dashoffset: 0; } 100% { opacity: 0; stroke-dashoffset: 240; } } 227 @media (prefers-reduced-motion: reduce) { .home-hb-dot, .home-hb-edge { animation: none; } .home-hb-dot { opacity: .4; } .home-hb-edge { opacity: .25; stroke-dashoffset: 0; } } 228 /* ââ Enterprise band (1:1 Figma node 2850:45809) ââ */ 229 .ent-head { display: flex; gap: 64px; align-items: flex-end; padding: 72px; } 230 .ent-head__left { flex: 1 1 auto; min-width: 0; } 231 .ent-head__right { flex: 0 0 530px; max-width: 530px; } 232 .ent-eyebrow { display: inline-block; font-size: 12px; font-weight: 600; line-height: 12px; letter-spacing: 0.84px; text-transform: uppercase; color: #fff; background: rgba(255,255,255,0.05); border-radius: 999px; padding: 8px 12px; margin-bottom: 16px; } 233 .ent-heading { margin: 0; font-size: 40px; line-height: 44px; font-weight: 500; letter-spacing: -1.6px; color: #fff; max-width: 600px; } 234 .ent-sub { margin: 0 0 20px 0; font-size: 18px; line-height: 27px; font-weight: 400; color: rgba(255,255,255,0.6); } 235 .ent-cta { display: inline-flex; align-items: center; gap: 8px; padding: 12px 16px; border: 1px solid rgba(255,255,255,0.3); border-radius: 999px; font-size: 14px; font-weight: 500; line-height: 1; color: #fff; text-decoration: none; } 236 .ent-cta img { display: block; } 237 .ent-grid { display: grid; gap: 1px; background: rgba(255,255,255,0.1); border-top: 1px solid rgba(255,255,255,0.1); } 238 .ent-grid--3 { grid-template-columns: 72px 1fr 1fr 1fr 72px; } 239 .ent-grid--4 { grid-template-columns: 72px 1fr 1fr 1fr 1fr 72px; } 240 .ent-spacer { background: #101010; } 241 .ent-cell { background: #101010; } 242 .ent-cell--seal { display: flex; flex-direction: column; gap: 24px; padding: 48px 40px; } 243 .ent-cell--ctrl { display: flex; flex-direction: column; gap: 8px; padding: 40px; } 244 .ent-cell--empty { min-height: 72px; } 245 .ent-seal { display: block; width: 68px; height: 68px; } 246 .ent-cell__body { display: flex; flex-direction: column; gap: 8px; } 247 .ent-cell__title--lg { font-size: 20px; line-height: 30px; font-weight: 500; color: #fff; } 248 .ent-cell__blurb--lg { margin: 0; font-size: 16px; line-height: 24px; font-weight: 400; color: rgba(255,255,255,0.6); max-width: 270px; } 249 .ent-ctrl__title-wrap { display: flex; flex-direction: column; gap: 16px; } 250 .ent-ic { display: block; width: 24px; height: 24px; } 251 .ent-cell__title-row { display: flex; align-items: center; gap: 12px; } 252 .ent-cell__title { font-size: 16px; line-height: 24px; font-weight: 500; color: #fff; } 253 .ent-cell__blurb { margin: 0; font-size: 14px; line-height: 21px; font-weight: 400; color: rgba(255,255,255,0.6); max-width: 220px; } 254 .ent-soon { font-size: 10px; font-weight: 600; letter-spacing: 0.4px; text-transform: uppercase; color: rgba(255,255,255,0.85); background: rgba(255,255,255,0.1); border: 1px solid rgba(255,255,255,0.18); border-radius: 6px; padding: 4px 8px; line-height: 1; white-space: nowrap; } 255 /* ââ Onboarding (1:1 Figma node 2751:45316) ââ */ 256 .onb-band { background: linear-gradient(180deg, rgba(255,255,255,0.9), rgba(255,255,255,0.7)); border-top: 1px solid rgba(12,30,32,0.1); border-bottom: 1px solid rgba(12,30,32,0.1); padding: 72px; } 257 .onb-inner { max-width: 1296px; margin: 0 auto; display: flex; flex-direction: column; gap: 72px; align-items: center; } 258 .onb-head { display: flex; flex-direction: column; align-items: center; gap: 16px; text-align: center; } 259 .onb-badge { font-size: 12px; font-weight: 600; line-height: 12px; letter-spacing: 0.6px; text-transform: uppercase; color: #509a79; background: rgba(80,154,121,0.1); border-radius: 999px; padding: 8px 12px; } 260 .onb-heading { margin: 0; font-size: 40px; line-height: 44px; font-weight: 500; letter-spacing: -1.2px; color: #0c1e20; } 261 .onb-sub { margin: 0; font-size: 18px; line-height: 27px; font-weight: 400; color: rgba(12,30,32,0.6); max-width: 700px; } 262 .onb-flow { width: 100%; display: flex; flex-direction: column; gap: 64px; } 263 .onb-timeline { padding: 0 64px; } 264 .onb-track { position: relative; display: flex; align-items: center; padding-top: 40px; } 265 .onb-node { position: relative; flex: 0 0 14px; width: 14px; height: 14px; } 266 .onb-dot { width: 14px; height: 14px; border-radius: 999px; box-sizing: border-box; } 267 .onb-dot--hollow { border: 1.5px solid rgba(12,30,32,0.2); background: #fafafa; } 268 .onb-dot--fill { background: #509a79; border: 1.5px solid #509a79; } 269 .onb-line { flex: 1 1 auto; height: 1px; background: rgba(12,30,32,0.2); } 270 .onb-cap { position: absolute; bottom: calc(100% + 12px); left: 50%; transform: translateX(-50%); white-space: nowrap; font-size: 16px; line-height: 16px; font-weight: 500; border-radius: 8px; padding: 8px 10px; } 271 .onb-cap--solid { border: 1px solid rgba(12,30,32,0.2); color: #0c1e20; background: #fafafa; } 272 .onb-cap--dash { border: 1px dashed rgba(12,30,32,0.2); color: #0c1e20; background: #fafafa; } 273 .onb-cap--green { color: #509a79; background: rgba(80,154,121,0.1); } 274 .onb-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; } 275 .onb-card { border-radius: 24px; padding: 32px; display: flex; flex-direction: column; gap: 24px; } 276 .onb-card--plain { background: #fff; box-shadow: 0 1px 2px rgba(12,30,32,0.04), 0 8px 24px rgba(12,30,32,0.04); } 277 .onb-card--dash { background: #fff; border: 1px dashed rgba(12,30,32,0.2); } 278 .onb-card--green { background: #509a79; } 279 .onb-card__icon { width: 28px; height: 28px; display: block; } 280 .onb-card__title { font-size: 20px; line-height: 21px; font-weight: 500; color: #0c1e20; } 281 .onb-card--green .onb-card__title { color: #fff; } 282 .onb-list { display: flex; flex-direction: column; gap: 12px; } 283 .onb-item { display: flex; align-items: flex-start; gap: 16px; } 284 .onb-item > span { font-size: 16px; line-height: 24px; color: rgba(12,30,32,0.7); } 285 .onb-card--green .onb-item > span { color: #fff; } 286 .onb-check { flex: 0 0 16px; width: 16px; height: 16px; margin-top: 4px; border-radius: 999px; display: inline-flex; align-items: center; justify-content: center; background: #509a79; } 287 .onb-card--green .onb-check { background: #fff; } 288 .onb-cta { display: inline-flex; align-items: center; gap: 12px; background: #509a79; color: #fff; border-radius: 999px; padding: 14px 20px; font-size: 16px; line-height: 21px; font-weight: 500; text-decoration: none; } 289 .onb-cta:hover { background: #1f5238; } 290 291 @media (max-width: 860px) { 292 .home-theme-grid { grid-template-columns: 1fr; } 293 .home-theme-copy { min-height: 0; } 294 .home-theme-copy .pl-block { margin-top: 0.5rem; } 295 .home-theme-grid.flip .home-theme-copy { order: 1; } 296 .home-theme-grid.flip .home-theme-art { order: 2; } 297 .onb-band { padding: 40px 24px; } 298 .onb-inner { gap: 48px; } 299 .onb-heading { font-size: 30px; line-height: 36px; } 300 .onb-timeline { padding: 0; } 301 .onb-grid { grid-template-columns: 1fr; } 302 .ent-head { flex-direction: column; align-items: flex-start; gap: 32px; padding: 40px 24px; } 303 .ent-head__right { flex: 1 1 auto; max-width: none; } 304 .ent-grid--3, .ent-grid--4 { grid-template-columns: 1fr 1fr; } 305 .ent-grid--3 .ent-spacer, .ent-grid--4 .ent-spacer { display: none; } 306 .ent-cell--seal, .ent-cell--ctrl { padding: 32px 24px; } 307 .ent-grid--empty { display: none; } 308 } 309 @media (max-width: 560px) { 310 .ent-grid--3, .ent-grid--4 { grid-template-columns: 1fr; } 311 } 312 313 /* ââ Miniapp examples carousel ââ */ 314 .mac { max-width: 960px; margin: 0 auto; } 315 /* Vertical padding gives the card's drop shadow + hover lift room to render 316 (overflow:hidden clips at the padding box); horizontal padding stays 0 so 317 off-screen slides are clipped hard at the edge with no shadow sliver. The 318 hover shadow below is sized to fit within this padding so nothing clips. */ 319 .mac-track { overflow: hidden; border-radius: 16px;
319 padding: 18px 0 30px; } 320 .mac-slides { display: flex; transition: transform .42s cubic-bezier(.22,.61,.36,1); } 321 .mac-slide { flex: 0 0 100%; min-width: 0; text-decoration: none; color: inherit; } 322 .mac-card { display: grid; grid-template-columns: 1fr 1.12fr; align-items: stretch; background: #fff; border: 1px solid #eaeeea; border-radius: 16px; overflow: hidden; box-shadow: 0 2px 12px rgba(12,30,32,0.06); transition: box-shadow .18s ease, transform .18s ease; } 323 .mac-card:hover { box-shadow: 0 8px 22px rgba(12,30,32,0.14); transform: translateY(-2px); } 324 /* Left cell is a soft category-tinted stage (bg set inline per slide); the 325 floating thumbnail (outer bg stripped) sits on it at native 16:10. */ 326 .mac-thumb { display: flex; align-items: center; justify-content: center; padding: clamp(20px, 2.8vw, 34px); } 327 .mac-thumb img { width: 100%; max-width: 360px; height: auto; aspect-ratio: 16 / 10; object-fit: contain; display: block; } 328 .mac-body { padding: clamp(18px, 2.4vw, 28px); display: flex; flex-direction: column; justify-content: center; } 329 .mac-chip { align-self: flex-start; font-family: 'Geist', sans-serif; font-weight: 700; font-size: 0.62rem; letter-spacing: 0.05em; text-transform: uppercase; border-radius: 999px; padding: 4px 10px; margin-bottom: 0.7rem; } 330 .mac-title { font-family: 'Geist', sans-serif; font-weight: 600; font-size: clamp(1.06rem, 1.9vw, 1.3rem); line-height: 1.18; letter-spacing: -0.01em; color: #1b1f1c; margin: 0 0 0.55rem; text-wrap: balance; } 331 .mac-desc { color: #5f6563; font-size: 0.84rem; line-height: 1.5; margin: 0 0 0.8rem; } 332 .mac-tags { display: flex; flex-wrap: wrap; gap: 6px; } 333 .mac-tag { font-size: 0.69rem; font-weight: 500; color: #5f6563; background: #fafafa; border: 1px solid #eaeeea; border-radius: 999px; padding: 3px 9px; } 334 .mac-open { margin-top: 0.9rem; font-family: 'Geist', sans-serif; font-weight: 600; font-size: 0.84rem; color: #2d6a4f; display: inline-flex; align-items: center; gap: 6px; transition: gap .16s ease; } 335 .mac-card:hover .mac-open { gap: 10px; } 336 .mac-all { display: flex; flex-direction: column; align-items: center; justify-content: center; text-align: center; gap: 0.75rem; min-height: 100%; background: linear-gradient(160deg, #e8f4ed, #fff); border: 1px solid #eaeeea; border-radius: 16px; padding: 2.4rem 1.6rem; } 337 .mac-all-big { font-family: 'Geist', sans-serif; font-weight: 700; font-size: clamp(1.6rem, 4vw, 2.25rem); line-height: 1; color: #2d6a4f; letter-spacing: -0.02em; } 338 .mac-all-h { font-family: 'Geist', sans-serif; font-weight: 600; font-size: 1.25rem; color: #1b1f1c; margin: 0; } 339 .mac-all-p { color: #5f6563; font-size: 0.84rem; max-width: 46ch; margin: 0; } 340 .mac-btn { margin-top: 0.4rem; font-family: 'Geist', sans-serif; font-weight: 600; font-size: 0.875rem; color: #fff; background: #2d6a4f; border: none; border-radius: 999px; padding: 0.7rem 1.4rem; cursor: pointer; text-decoration: none; display: inline-flex; gap: 8px; transition: background .16s ease, transform .16s ease; } 341 .mac-btn:hover { background: #1f5238; transform: translateY(-2px); } 342 /* Single control row under the card */ 343 .mac-ctl { display: flex; align-items: center; justify-content: center; gap: 0.9rem; margin-top: 0.6rem; } 344 .mac-arrow { width: 36px; height: 36px; border-radius: 999px; cursor: pointer; background: #fff; border: 1px solid #eaeeea; box-shadow: 0 2px 12px rgba(12,30,32,0.06); color: #1b1f1c; display: inline-flex; align-items: center; justify-content: center; font-size: 17px; transition: transform .16s ease, box-shadow .16s ease, opacity .16s ease; } 345 .mac-arrow:hover { box-shadow: 0 14px 36px rgba(12,30,32,0.13); transform: scale(1.06); } 346 .mac-arrow:focus-visible { outline: 3px solid #509A79; outline-offset: 2px; } 347 .mac-arrow:disabled { opacity: 0.35; cursor: default; box-shadow: none; } 348 .mac-arrow:disabled:hover { transform: none; } 349 .mac-dots { display: flex; align-items: center; gap: 8px; } 350 .mac-dot { width: 7px; height: 7px; border-radius: 999px; border: none; padding: 0; cursor: pointer; background: #eaeeea; transition: width .2s ease, background .2s ease; } 351 .mac-dot.active { width: 24px; background: #2d6a4f; } 352 .mac-dot.all.active { background: #509A79; } 353 .mac-dot:focus-visible { outline: 2px solid #509A79; outline-offset: 3px; } 354 .mac-seeall { font-family: 'Geist', sans-serif; font-weight: 600; font-size: 0.82rem; color: #2d6a4f; text-decoration: none; white-space: nowrap; margin-left: 0.4rem; } 355 .mac-seeall:hover { color: #1f5238; } 356 @media (max-width: 720px) { 357 .mac-card { grid-template-columns: 1fr; } 358 .mac-thumb img { max-width: 460px; margin: 0 auto; } 359 .mac-ctl { flex-wrap: wrap; } 360 } 361 @media (prefers-reduced-motion: reduce) {
362 .mac-slides { transition: none; } 363 .mac-card, .mac-arrow, .mac-btn, .mac-open { transition: none; } 364 } 365 </style><section class="hero" style="margin-top:-65px"><div class="hero__container" style="position:relative;overflow:hidden"><canvas aria-hidden="true" style="position:absolute;inset:0;width:100%;height:100%;pointer-events:none;z-index:1;display:block"></canvas><div style="position:relative;z-index:2;max-width:var(--_layout---max-widths--l);margin-left:auto;margin-right:auto;width:100%"><div style="display:flex;justify-content:center;margin-top:-0.9rem;margin-bottom:2.625rem"><a class="gtme-pill" style="display:inline-flex;align-items:center;gap:0.6rem;text-decoration:none;font-size:0.95rem;font-weight:500;line-height:1;color:var(--_neutral-colors---white--100);background:var(--_neutral-colors---white--10);border:1px solid var(--_neutral-colors---white--20);border-radius:999px;padding:0.5rem 0.5rem 0.5rem 1.1rem;backdrop-filter:blur(4px);-webkit-backdrop-filter:blur(4px)" href="/gtme" data-discover="true"><span>The GTM Engineer Community<span class="gtme-pill-extra">: jobs, events, peers</span></span><span aria-hidden="true" style="display:inline-flex;align-items:center;justify-content:center;background:var(--_neutral-colors---white--20);border-radius:999px;padding:0.22rem 0.6rem;font-size:0.95rem;line-height:1">â</span></a></div><div class="hero__content" style="position:relative;z-index:2;flex-direction:column;justify-content:center;text-align:center"><div class="hero__header" style="align-items:center;min-width:0;width:100%;max-width:780px;margin-left:auto;margin-right:auto;text-align:center"><div class="hero__header-content" style="align-items:center"><h1 class="heading-xxl">The data layer for the age of agentic GTM.</h1><div class="hero__header-paragraph-wrapper" style="max-width:560px;margin-left:auto;margin-right:auto"><p class="body-l">Upside reconstructs what actually happened in every account, then makes that record available to your team, your AI agents, and the apps you ship.</p></div></div><div class="hero__buttons" style="justify-content:center"><a class="cta cc-large w-button" href="/request-demo" data-discover="true">Request demo</a><a class="cta cc-hero-secondary cc-large w-inline-block" href="/platform" data-discover="true">Explore the platform â</a></div></div></div></div><div class="hero__social-proof" style="position:relative;z-index:2"><div class="hero__social-proof-copy"><p class="body-m">For go-to-market teams with large, complex deals</p></div><div class="hero__client-logos"><div class="hero__client-logos-track"><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/graphite_logo_upside_customer.svg" loading="lazy" alt="Graphite is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:19px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" tabindex="0" href="/case-studies/graphite-uncovering-real-channels-behind-inbound-growth" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/cresta_logo_upside_customer.svg" loading="lazy" alt="Cresta is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:18px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" tabindex="0" href="/case-studies/cresta-from-attribution-to-ai-deep-research" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/servicetitan_logo_upside_customer.png" loading="lazy" alt="ServiceTitan is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:31px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/wonderschool_logo_upside_customer.png" loading="lazy" alt="Wonderschool is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:25px;--hero-logo-nudge:-3px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/syndio_logo_upside_customer.svg" loading="lazy" alt="Syndio is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:25px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" tabindex="0" href="/case-studies/syndio-driving-strategic-gtm-decisions-with-upside" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/dscout_logo_upside_customer.svg" loading="lazy" alt="dscout is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:20px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" tabindex="0" href="/case-studies/dscout-driving-confident-growth-with-upside" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/assembled_logo_upside_customer.svg" loading="lazy" alt="Assembled
365is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:22px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" tabindex="0" href="/case-studies/assembled-from-attribution-guesswork-to-pipeline-surge" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/bandwidth_logo_upside_customer.svg" loading="lazy" alt="Bandwidth is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:32px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/cogna_logo_upside_customer.svg" loading="lazy" alt="Cogna is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:25px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/exa_logo_upside_customer.svg" loading="lazy" alt="Exa is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:22px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/springbrook_logo_upside_customer.png" loading="lazy" alt="Springbrook is an Upside Customer" class="hero__client-logo" style="--hero-logo-h:32px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/graphite_logo_upside_customer.svg" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:19px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" aria-hidden="true" tabindex="-1" href="/case-studies/graphite-uncovering-real-channels-behind-inbound-growth" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/cresta_logo_upside_customer.svg" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:18px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" aria-hidden="true" tabindex="-1" href="/case-studies/cresta-from-attribution-to-ai-deep-research" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/servicetitan_logo_upside_customer.png" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:31px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/wonderschool_logo_upside_customer.png" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:25px;--hero-logo-nudge:-3px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/syndio_logo_upside_customer.svg" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:25px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" aria-hidden="true" tabindex="-1" href="/case-studies/syndio-driving-strategic-gtm-decisions-with-upside" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/dscout_logo_upside_customer.svg" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:20px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" aria-hidden="true" tabindex="-1" href="/case-studies/dscout-driving-confident-growth-with-upside" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/assembled_logo_upside_customer.svg" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:22px;--hero-logo-nudge:0px"/></div><a class="hero__case-study-link body-xs" aria-hidden="true" tabindex="-1" href="/case-studies/assembled-from-attribution-guesswork-to-pipeline-surge" data-discover="true">Case study â</a></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/bandwidth_logo_upside_customer.svg" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:32px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/cogna_logo_upside_customer.svg" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:25px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/exa_logo_upside_customer.svg" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:22px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div><div class="hero__client-logo-wrapper"><div class="hero__client-logo-slot"><img src="/images/springbrook_logo_upside_customer.png" loading="lazy" alt="" aria-hidden="true" class="hero__client-logo" style="--hero-logo-h:32px;--hero-logo-nudge:0px"/></div><span class="hero__case-study-link hero__case-study-link--placeholder body-xs" aria-hidden="true">Case study â</span></div></div></div></div></div></section><div style="background:#fafafa"><div class="pf-boxed" style="max-width:1440px;margin:0 auto;background:transparent"><section style="padding:clamp(3rem, 6vw, 4.5rem) clamp(1.25rem, 5vw, 4rem);background:#fafafa;border-bottom:1px solid #eaeeea"><div style="max-width:1296px;margin:0 auto"><div style="text-align:center;margin-bottom:2rem"><span class="it-eyebrow" style="display:inline-flex;align-items:center;align-self:flex-start;width:auto;font-size:0.75rem;letter-spacing:0.06em;color:#509A79;border-radius:999px;padding:0.42rem 0.78rem;margin-bottom:1rem;background:rgba(80,154,121,0.10)">Why now</span><h2 class="it-title" style="margin:0 0 0.85rem 0;color:#1b1f1c">Get your GTM data ready for AI.</h2><p class="it-lead" style="color:#5f6563;max-width:720px;margin:0 auto">Point AI at your CRM today and it answers with total confidence over data that was never complete, missing the moments that actually moved each deal.</p></div><img src="/images/home/why-now.png" alt="A reconstructed account timeline: logged CRM events plus touchpoints recovered from email and calls, with inferred influence" loading="lazy" style="width:100%;height:auto;display:block"/></div></section><section style="padding:clamp(4rem, 7vw, 6rem) clamp(1.25rem, 5vw, 4rem);background:#fff;border-bottom:1px solid #eaeeea"><div style="max-width:1296px;margin:0 auto"><div class="home-theme-grid"><div class="home-theme-copy" style="min-width:0"><span class="it-eyebrow" style="display:inline-flex;align-items:center;align-self:flex-start;width:auto;font-size:0.75rem;letter-spacing:0.06em;color:#509A79;border-radius:999px;padding:0.42rem 0.78rem;margin-bottom:1rem;background:rgba(80,154,121,0.10)">The foundation</span><h2 class="it-title-sm" style="margin:0 0 0.75rem 0;color:#1b1f1c">Know what actually happened.</h2><p class="it-body" style="color:#5f6563;margin:0 0 1.75rem 0;max-width:420px">A forensically reconstructed knowledge graph of what actually happened in your accounts. Upside resolves every signal into one connected model: accounts, people, deals, and the touchpoints between them.</p><div class="pl-block"><span class="it-label" style="display:block;color:#8a93a0;margin-bottom:0.85rem">Powered by</span><a class="pl-link" style="text-decoration:none;color:inherit;display:block" href="/platform/data-foundation" data-discover="true"><div style="display:flex;gap:0.9rem;align-items:flex-start;padding:0.95rem 0;border-top:1px solid #eaeeea"><span style="flex:0 0 30px;height:30px;border-radius:8px;background:#e8f4ed;display:inline-flex;align-items:center;justify-content:center;color:#2d6a4f;opacity:1"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewB
365ox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-database"><ellipse cx="12" cy="5" rx="9" ry="3"></ellipse><path d="M3 5V19A9 3 0 0 0 21 19V5"></path><path d="M3 12A9 3 0 0 0 21 12"></path></svg></span><span style="flex:1;min-width:0;line-height:1.45"><span class="it-card-title" style="display:block;font-weight:600;color:#1b1f1c">Data Foundation</span><span class="it-body-sm" style="display:block;color:#5f6563;margin-top:0.25rem">One clean, connected record of every account, deal, and interaction.</span></span><span class="pl-arrow" aria-hidden="true" style="flex:0 0 auto;align-self:center;color:#2d6a4f;font-weight:700;font-size:1.05rem;line-height:1">â</span></div></a><a class="pl-link" style="text-decoration:none;color:inherit;display:block" href="/platform/dashboard" data-discover="true"><div style="display:flex;gap:0.9rem;align-items:flex-start;padding:0.95rem 0;border-top:1px solid #eaeeea"><span style="flex:0 0 30px;height:30px;border-radius:8px;background:#e8f4ed;display:inline-flex;align-items:center;justify-content:center;color:#2d6a4f;opacity:1"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-layers"><path d="M12.83 2.18a2 2 0 0 0-1.66 0L2.6 6.08a1 1 0 0 0 0 1.83l8.58 3.91a2 2 0 0 0 1.66 0l8.58-3.9a1 1 0 0 0 0-1.83z"></path><path d="M2 12a1 1 0 0 0 .58.91l8.6 3.91a2 2 0 0 0 1.65 0l8.58-3.9A1 1 0 0 0 22 12"></path><path d="M2 17a1 1 0 0 0 .58.91l8.6 3.91a2 2 0 0 0 1.65 0l8.58-3.9A1 1 0 0 0 22 17"></path></svg></span><span style="flex:1;min-width:0;line-height:1.45"><span class="it-card-title" style="display:block;font-weight:600;color:#1b1f1c">Dashboard</span><span class="it-body-sm" style="display:block;color:#5f6563;margin-top:0.25rem">Explorers and report cards that answer leadershipâs questions, no SQL.</span></span><span class="pl-arrow" aria-hidden="true" style="flex:0 0 auto;align-self:center;color:#2d6a4f;font-weight:700;font-size:1.05rem;line-height:1">â</span></div></a></div></div><div class="home-theme-art" style="display:flex;justify-content:center;min-width:0"><div class="pf-art"><div style="background:#fafafa;border:1px solid #eaeeea;border-radius:24px;box-shadow:0 8px 30px rgba(27,31,28,0.05);overflow:hidden;width:100%"><img src="/images/home/the-foundation.png" alt="Every source resolved into one connected knowledge graph" loading="lazy" style="width:100%;height:auto;display:block"/></div></div></div></div><figure style="position:relative;max-width:720px;margin:clamp(1.75rem, 3vw, 2.5rem) auto 0;background:#fafafa;border:1px solid #eaeeea;border-radius:16px;padding:1.4rem 1.6rem 1.5rem"><span aria-hidden="true" style="position:absolute;top:-0.6rem;left:1.1rem;font-family:Georgia, 'Times New Roman', serif;font-size:3rem;line-height:1;color:#509A79;opacity:0.32">â</span><blockquote style="position:relative;margin:0;padding:0;border:none;font-family:Geist, sans-serif;font-weight:500;font-size:1.0625rem;color:#1b1f1c;line-height:1.5">A sales rep will say, âthe deal came in this way.â We go in and say, âactually, they pinballed their way through.â No two journeys are the same. Itâs like a snowflake.</blockquote><figcaption class="it-quote-cite" style="display:block;color:#5f6563;margin-top:0.8rem;font-size:0.92rem">Wendy Werve, CMO, Comply</figcaption></figure></div></section><section style="padding:clamp(4rem, 7vw, 6rem) clamp(1.25rem, 5vw, 4rem);background:#fafafa;border-bottom:1px solid #eaeeea"><div style="max-width:1296px;margin:0 auto"><div class="home-theme-grid flip"><div class="home-theme-copy" style="min-width:0"><span class="it-eyebrow" style="display:inline-flex;align-items:center;align-self:flex-start;width:auto;font-size:0.75rem;letter-spacing:0.06em;color:#509A79;border-radius:999px;padding:0.42rem 0.78rem;margin-bottom:1rem;background:rgba(80,154,121,0.10)">Analyst-quality insight</span><h2 class="it-title-sm" style="margin:0 0 0.75rem 0;color:#1b1f1c">Answers that used to be impossible.</h2><p class="it-body" style="color:#5f6563;margin:0 0 1.75rem 0;max-width:420px">Analyst-quality insights for questions that were never practical to answer, run across every account at once and returned as structured, cited data instead of one essay at a time.</p><div class="pl-block"><span class="it-label" style="display:block;color:#8a93a0;margin-bottom:0.85rem">Powered by</span><a class="pl-link" style="text-decoration:none;color:inherit;display:block" href="/platform/deep-research" data-discover="true"><div style="display:flex;gap:0.9rem;align-items:flex-start;padding:0.95rem 0;border-top:1px solid #eaeeea"><span style="flex:0 0 30px;height:30px;border-radius:8px;background:#e8f4ed;display:inline-flex;align-items:center;justify-content:center;color:#2d6a4f;opacity:1"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewB
365ox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-network"><rect x="16" y="16" width="6" height="6" rx="1"></rect><rect x="2" y="16" width="6" height="6" rx="1"></rect><rect x="9" y="2" width="6" height="6" rx="1"></rect><path d="M5 16v-3a1 1 0 0 1 1-1h12a1 1 0 0 1 1 1v3"></path><path d="M12 12V8"></path></svg></span><span style="flex:1;min-width:0;line-height:1.45"><span class="it-card-title" style="display:block;font-weight:600;color:#1b1f1c">Deep Research</span><span class="it-body-sm" style="display:block;color:#5f6563;margin-top:0.25rem">Analyst-quality answers across a whole cohort of accounts or deals at once.</span></span><span class="pl-arrow" aria-hidden="true" style="flex:0 0 auto;align-self:center;color:#2d6a4f;font-weight:700;font-size:1.05rem;line-height:1">â</span></div></a><a class="pl-link" style="text-decoration:none;color:inherit;display:block" href="/platform/pipedash" data-discover="true"><div style="display:flex;gap:0.9rem;align-items:flex-start;padding:0.95rem 0;border-top:1px solid #eaeeea"><span style="flex:0 0 30px;height:30px;border-radius:8px;background:#e8f4ed;display:inline-flex;align-items:center;justify-content:center;color:#2d6a4f;opacity:1"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-line"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="m19 9-5 5-4-4-3 3"></path></svg></span><span style="flex:1;min-width:0;line-height:1.45"><span class="it-card-title" style="display:block;font-weight:600;color:#1b1f1c">Pipedash</span><span class="it-body-sm" style="display:block;color:#5f6563;margin-top:0.25rem">AI-powered multi-touch attribution, with cited evidence behind every dollar.</span></span><span class="pl-arrow" aria-hidden="true" style="flex:0 0 auto;align-self:center;color:#2d6a4f;font-weight:700;font-size:1.05rem;line-height:1">â</span></div></a></div></div><div class="home-theme-art" style="display:flex;justify-content:center;min-width:0"><div class="pf-art"><div style="background:#fff;border:1px solid #eaeeea;border-radius:24px;box-shadow:0 8px 30px rgba(27,31,28,0.05);overflow:hidden;width:100%"><img src="/images/home/analyst-insight.png" alt="Analyst-quality answers returned as structured, cited data across every account at once" loading="lazy" style="width:100%;height:auto;display:block"/></div></div></div></div><figure style="position:relative;max-width:720px;margin:clamp(1.75rem, 3vw, 2.5rem) auto 0;background:#fff;border:1px solid #eaeeea;border-radius:16px;padding:1.4rem 1.6rem 1.5rem"><span aria-hidden="true" style="position:absolute;top:-0.6rem;left:1.1rem;font-family:Georgia, 'Times New Roman', serif;font-size:3rem;line-height:1;color:#509A79;opacity:0.32">â</span><blockquote style="position:relative;margin:0;padding:0;border:none;font-family:Geist, sans-serif;font-weight:500;font-size:1.0625rem;color:#1b1f1c;line-height:1.5">Iâve been in marketing for 10+ years, and Iâve never been able to get a clear picture of the buyer journey. But with Upside, we are able to see a complete milestone analysis with data pulled from Gong we wouldnât ever be able to see in Salesforce.</blockquote><figcaption class="it-quote-cite" style="display:block;color:#5f6563;margin-top:0.8rem;font-size:0.92rem">Lindsey Marymont, Head of Demand Generation, Assembled</figcaption></figure></div></section><section style="padding:clamp(4rem, 7vw, 6rem) clamp(1.25rem, 5vw, 4rem);background:#fff;border-bottom:1px solid #eaeeea"><div style="max-width:1296px;margin:0 auto"><div class="home-theme-grid"><div class="home-theme-copy" style="min-width:0"><span class="it-eyebrow" style="display:inline-flex;align-items:center;align-self:flex-start;width:auto;font-size:0.75rem;letter-spacing:0.06em;color:#509A79;border-radius:999px;padding:0.42rem 0.78rem;margin-bottom:1rem;background:rgba(80,154,121,0.10)">AI you can trust</span><h2 class="it-title-sm" style="margin:0 0 0.75rem 0;color:#1b1f1c">Make AI correct about your business.</h2><p class="it-body" style="color:#5f6563;margin:0 0 1.75rem 0;max-width:420px">Point the AI tools your team already uses at the healed record, and keep every agent grounded in your definitions, your pipeline, and how your business actually works.</p><div class="pl-block"><span class="it-label" style="display:block;color:#8a93a0;margin-bottom:0.85rem">Powered by</span><a class="pl-link" style="text-decoration:none;color:inherit;display:block" href="/platform/mcp" data-discover="true"><div style="display:flex;gap:0.9rem;align-items:flex-start;padding:0.95rem 0;border-top:1px solid #eaeeea"><span style="flex:0 0 30px;height:30px;border-radius:8px;background:#e8f4ed;display:inline-flex;align-items:center;justify-content:center;color:#2d6a4f;opacity:1"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewB
365ox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-workflow"><rect width="8" height="8" x="3" y="3" rx="2"></rect><path d="M7 11v4a2 2 0 0 0 2 2h4"></path><rect width="8" height="8" x="13" y="13" rx="2"></rect></svg></span><span style="flex:1;min-width:0;line-height:1.45"><span class="it-card-title" style="display:block;font-weight:600;color:#1b1f1c">MCP</span><span class="it-body-sm" style="display:block;color:#5f6563;margin-top:0.25rem">Your GTM data inside the AI tools you already use.</span></span><span class="pl-arrow" aria-hidden="true" style="flex:0 0 auto;align-self:center;color:#2d6a4f;font-weight:700;font-size:1.05rem;line-height:1">â</span></div></a><a class="pl-link" style="text-decoration:none;color:inherit;display:block" href="/platform/upside-agent" data-discover="true"><div style="display:flex;gap:0.9rem;align-items:flex-start;padding:0.95rem 0;border-top:1px solid #eaeeea"><span style="flex:0 0 30px;height:30px;border-radius:8px;background:#e8f4ed;display:inline-flex;align-items:center;justify-content:center;color:#2d6a4f;opacity:1"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-bot"><path d="M12 8V4H8"></path><rect width="16" height="12" x="4" y="8" rx="2"></rect><path d="M2 14h2"></path><path d="M20 14h2"></path><path d="M15 13v2"></path><path d="M9 13v2"></path></svg></span><span style="flex:1;min-width:0;line-height:1.45"><span class="it-card-title" style="display:block;font-weight:600;color:#1b1f1c">Upside Agent</span><span class="it-body-sm" style="display:block;color:#5f6563;margin-top:0.25rem">All the power of Claude, sandboxed to your GTM data.</span></span><span class="pl-arrow" aria-hidden="true" style="flex:0 0 auto;align-self:center;color:#2d6a4f;font-weight:700;font-size:1.05rem;line-height:1">â</span></div></a><a class="pl-link" style="text-decoration:none;color:inherit;display:block" href="/platform/radiant" data-discover="true"><div style="display:flex;gap:0.9rem;align-items:flex-start;padding:0.95rem 0;border-top:1px solid #eaeeea"><span style="flex:0 0 30px;height:30px;border-radius:8px;background:#e8f4ed;display:inline-flex;align-items:center;justify-content:center;color:#2d6a4f;opacity:1"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-target"><circle cx="12" cy="12" r="10"></circle><circle cx="12" cy="12" r="6"></circle><circle cx="12" cy="12" r="2"></circle></svg></span><span style="flex:1;min-width:0;line-height:1.45"><span class="it-card-title" style="display:block;font-weight:600;color:#1b1f1c">Radiant</span><span class="it-body-sm" style="display:block;color:#5f6563;margin-top:0.25rem">Coaches every agent with your definitions and institutional knowledge.</span></span><span class="pl-arrow" aria-hidden="true" style="flex:0 0 auto;align-self:center;color:#2d6a4f;font-weight:700;font-size:1.05rem;line-height:1">â</span></div></a></div></div><div class="home-theme-art" style="display:flex;justify-content:center;min-width:0"><div class="pf-art"><div style="background:#fafafa;border:1px solid #eaeeea;border-radius:24px;box-shadow:0 8px 30px rgba(27,31,28,0.05);overflow:hidden;width:100%"><img src="/images/home/home-grounded-ai.svg" alt="AI tools grounded in your healed GTM record, answering with cited evidence" loading="lazy" style="width:100%;height:auto;display:block"/></div></div></div></div><figure style="position:relative;max-width:720px;margin:clamp(1.75rem, 3vw, 2.5rem) auto 0;background:#fafafa;border:1px solid #eaeeea;border-radius:16px;padding:1.4rem 1.6rem 1.5rem"><span aria-hidden="true" style="position:absolute;top:-0.6rem;left:1.1rem;font-family:Georgia, 'Times New Roman', serif;font-size:3rem;line-height:1;color:#509A79;opacity:0.32">â</span><blockquote style="position:relative;margin:0;padding:0;border:none;font-family:Geist, sans-serif;font-weight:500;font-size:1.0625rem;color:#1b1f1c;line-height:1.5">The first time I found a huge use case for AI for me. I can query it thinking the way I think.</blockquote><figcaption class="it-quote-cite" style="display:block;color:#5f6563;margin-top:0.8rem;font-size:0.92rem">Carl Gunlefinger, Sr. Marketing Ops, Comply</figcaption></figure></div></section><section style="padding:clamp(4rem, 7vw, 6rem) clamp(1.25rem, 5vw, 4rem);background:#fafafa;border-bottom:1px solid #eaeeea"><div style="max-width:1296px;margin:0 auto"><div class="home-theme-grid flip"><div class="home-theme-copy" style="min-width:0"><span class="it-eyebrow" style="display:inline-flex;align-items:center;align-self:flex-start;width:auto;font-size:0.75rem;letter-spacing:0.06em;color:#509A79;border-radius:999px;padding:0.42rem 0.78rem;margin-bottom:1rem;background:rgba(80,154,121,0.10)">Build on it</span><h2 class="it-title-sm" style="margin:0 0 0.75rem 0;color:#1b1f1c">Build the GTM tools you used to buy.</h2><p class="it-body" style="color:#5f6563;margin:0 0 1.75rem 0;max-width:420px">Custom GTM tools your operators build themselves, because the people closest to the problem understand it best. The reports, trackers, and internal apps you used to buy as point tools or wait on engineering for, your team now builds on Upside, wired to live data, in an afternoon.</p><div class="pl-block"><span class="it-label" style="display:block;color:#8a93a0;margin-bottom:0.85rem">Powered by</span><a class="pl-link" style="text-decoration:none;color:inherit;display:block" href="/platform/miniapps" data-discover="true"><div style="display:flex;gap:0.9rem;align-items:flex-start;padding:0.95rem 0;border-top:1px solid #eaeeea"><span style="flex:0 0 30px;height:30px;border-radius:8px;background:#e8f4ed;display:inline-flex;align-items:center;justify-content:center;color:#2d6a4f;opacity:1"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewB
365ox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-app-window"><rect x="2" y="4" width="20" height="16" rx="2"></rect><path d="M10 4v4"></path><path d="M2 8h20"></path><path d="M6 4v4"></path></svg></span><span style="flex:1;min-width:0;line-height:1.45"><span class="it-card-title" style="display:block;font-weight:600;color:#1b1f1c">Miniapps</span><span class="it-body-sm" style="display:block;color:#5f6563;margin-top:0.25rem">Turn an insight into a live app the team can use.</span></span><span class="pl-arrow" aria-hidden="true" style="flex:0 0 auto;align-self:center;color:#2d6a4f;font-weight:700;font-size:1.05rem;line-height:1">â</span></div></a><a class="pl-link" style="text-decoration:none;color:inherit;display:block" href="/platform/mcp" data-discover="true"><div style="display:flex;gap:0.9rem;align-items:flex-start;padding:0.95rem 0;border-top:1px solid #eaeeea"><span style="flex:0 0 30px;height:30px;border-radius:8px;background:#e8f4ed;display:inline-flex;align-items:center;justify-content:center;color:#2d6a4f;opacity:1"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.9" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-workflow"><rect width="8" height="8" x="3" y="3" rx="2"></rect><path d="M7 11v4a2 2 0 0 0 2 2h4"></path><rect width="8" height="8" x="13" y="13" rx="2"></rect></svg></span><span style="flex:1;min-width:0;line-height:1.45"><span class="it-card-title" style="display:block;font-weight:600;color:#1b1f1c">MCP</span><span class="it-body-sm" style="display:block;color:#5f6563;margin-top:0.25rem">Your GTM data inside the AI tools you already use.</span></span><span class="pl-arrow" aria-hidden="true" style="flex:0 0 auto;align-self:center;color:#2d6a4f;font-weight:700;font-size:1.05rem;line-height:1">â</span></div></a></div></div><div class="home-theme-art" style="display:flex;justify-content:center;min-width:0"><div class="pf-art"><div style="background:#fff;border:1px solid #eaeeea;border-radius:24px;box-shadow:0 8px 30px rgba(27,31,28,0.05);overflow:hidden;width:100%"><img src="/images/home/build-gtm.png" alt="Build custom GTM apps wired to live data from a single prompt" loading="lazy" style="width:100%;height:auto;display:block"/></div></div></div></div><figure style="position:relative;max-width:720px;margin:clamp(1.75rem, 3vw, 2.5rem) auto 0;background:#fff;border:1px solid #eaeeea;border-radius:16px;padding:1.4rem 1.6rem 1.5rem"><span aria-hidden="true" style="position:absolute;top:-0.6rem;left:1.1rem;font-family:Georgia, 'Times New Roman', serif;font-size:3rem;line-height:1;color:#509A79;opacity:0.32">â</span><blockquote style="position:relative;margin:0;padding:0;border:none;font-family:Geist, sans-serif;font-weight:500;font-size:1.0625rem;color:#1b1f1c;line-height:1.5">We had this idea on Tuesday. I had a draft done Wednesday and built it out fully for 99 accounts on Thursday.</blockquote><figcaption class="it-quote-cite" style="display:block;color:#5f6563;margin-top:0.8rem;font-size:0.92rem">Matt Grebow, ServiceTitan</figcaption></figure></div></section><section style="padding:clamp(3rem, 6vw, 4.5rem) clamp(1.25rem, 5vw, 4rem);background:#fff;border-bottom:1px solid #eaeeea"><div style="max-width:1200px;margin:0 auto"><div style="text-align:center;margin-bottom:2rem"><span class="it-eyebrow" style="display:inline-flex;align-items:center;align-self:flex-start;width:auto;font-size:0.75rem;letter-spacing:0.06em;color:#509A79;border-radius:999px;padding:0.42rem 0.78rem;margin-bottom:1rem;background:rgba(80,154,121,0.10)">Built on Upside</span><h2 class="it-title" style="margin:0 0 0.85rem 0;color:#1b1f1c">See what teams build on Upside</h2><p class="it-lead" style="color:#5f6563;max-width:640px;margin:0 auto">Examples of real miniapps our customers built on their own go-to-market data.</p></div><div class="mac"><div class="mac-track"><div class="mac-slides" style="transform:translateX(-0%)"><a href="/resources/miniapp-examples/aeo-influence" class="mac-slide"><div class="mac-card"><div class="mac-thumb" style="background:#e4edf5"><img src="/resources/miniapp-examples/aeo-influence/thumbnail-floating.svg" alt="" loading="lazy"/></div><div class="mac-body"><span class="mac-chip" style="background:#e4edf5;color:#347BD1">Attribution</span>
365<h3 class="mac-title">AEO Influence Analysis</h3><p class="mac-desc">Measures how AI engines like ChatGPT, Perplexity, and Claude influence pipeline by fusing citation traffic, call mentions, and CRM notes into win-rate lift, share of voice, and per-platform sentiment.</p><div class="mac-tags"><span class="mac-tag">AEO</span><span class="mac-tag">Share of Voice</span><span class="mac-tag">Win-Rate Lift</span><span class="mac-tag">LLMs</span></div><span class="mac-open">Open example<span aria-hidden="true">â</span></span></div></div></a><a href="/resources/miniapp-examples/prospect-awareness" class="mac-slide" aria-hidden="true" tabindex="-1"><div class="mac-card"><div class="mac-thumb" style="background:#e8f4ed"><img src="/resources/miniapp-examples/prospect-awareness/thumbnail-floating.svg" alt="" loading="lazy"/></div><div class="mac-body"><span class="mac-chip" style="background:#e8f4ed;color:#2d6a4f">Sales</span><h3 class="mac-title">Prospect Awareness Analysis</h3><p class="mac-desc">Classifies how much each prospect already knows about you before an SDR call, across thousands of sampled cold and warm calls. Includes an awareness breakdown, quarter-over-quarter trends, a notable-quotes wall, and a searchable call-detail table.</p><div class="mac-tags"><span class="mac-tag">Awareness</span><span class="mac-tag">SDR Calls</span><span class="mac-tag">Quotes</span><span class="mac-tag">Pipeline</span></div><span class="mac-open">Open example<span aria-hidden="true">â</span></span></div></div></a><a href="/resources/miniapp-examples/customer-quotes" class="mac-slide" aria-hidden="true" tabindex="-1"><div class="mac-card"><div class="mac-thumb" style="background:#f5eedc"><img src="/resources/miniapp-examples/customer-quotes/thumbnail-floating.svg" alt="" loading="lazy"/></div><div class="mac-body"><span class="mac-chip" style="background:#f5eedc;color:#a5701c">Marketing</span><h3 class="mac-title">Customer Quotes</h3><p class="mac-desc">A website-ready voice-of-customer wall that surfaces quotes from call transcripts, alongside the full roster of customers and design partners. Search and filter by company, and see each accountâs logo-use rights so you know who you can feature publicly.</p><div class="mac-tags"><span class="mac-tag">Voice of Customer</span><span class="mac-tag">Quotes</span><span class="mac-tag">Logo Rights</span><span class="mac-tag">Testimonials</span></div><span class="mac-open">Open example<span aria-hidden="true">â</span></span></div></div></a><a href="/resources/miniapp-examples/send-time-optimizer" class="mac-slide" aria-hidden="true" tabindex="-1"><div class="mac-card"><div class="mac-thumb" style="background:#e8f4ed"><img src="/resources/miniapp-examples/send-time-optimizer/thumbnail-floating.svg" alt="" loading="lazy"/></div><div class="mac-body"><span class="mac-chip" style="background:#e8f4ed;color:#2d6a4f">Sales</span><h3 class="mac-title">Send Time Optimizer</h3><p class="mac-desc">An interactive heatmap that finds the day-and-hour windows where outbound emails earn the most replies, with audience segments, significance testing, and a what-if reply-lift calculator.</p><div class="mac-tags"><span class="mac-tag">Heatmap</span><span class="mac-tag">Email</span><span class="mac-tag">Significance</span><span class="mac-tag">What-if</span></div><span class="mac-open">Open example<span aria-hidden="true">â</span></span></div></div></a><a href="/resources/miniapp-examples/web-attribution" class="mac-slide" aria-hidden="true" tabindex="-1"><div class="mac-card"><div class="mac-thumb" style="background:#e4edf5"><img src="/resources/miniapp-examples/web-attribution/thumbnail-floating.svg" alt="" loading="lazy"/></div><div class="mac-body"><span class="mac-chip" style="background:#e4edf5;color:#347BD1">Attribution</span><h3 class="mac-title">Web Channel Attribution</h3><p class="mac-desc">Follows every inbound contact and opportunity from the web channel that first found them through the channel that last touched them before pipeline. Ties channels to pipeline and closed-won ARR, with first and last-touch breakdowns and per-record drill-downs.</p><div class="mac-tags"><span class="mac-tag">Web Channels</span><span class="mac-tag">First/Last Touch</span><span class="mac-tag">Pipeline</span><span class="mac-tag">Paid vs Organic</span></div><span class="mac-open">Open example<span aria-hidden="true">â</span></span></div></div></a><div class="mac-slide" aria-hidden="true"><div class="mac-all"><div class="mac-all-big">32<!-- --> miniapps</div><h3 class="mac-all-h">See the whole library</h3><p class="mac-all-p">Dashboards, heatmaps, trackers, and analyses across sales, marketing, and attribution, all built on Upside.</p><a class="mac-btn" tabindex="-1" href="/resources/miniapp-examples" data-discover="true">Browse all miniapps <span aria-hidden="true">â</span></a></div></div></div></div><div class="mac-ctl"><button class="mac-arrow" disabled="" aria-label="Previous miniapp">â¹</button><div class="mac-dots"><button class="mac-dot active" aria-label="Go to miniapp 1" aria-current="true"></button><button class="mac-dot" aria-label="Go to miniapp 2"></button><button class="mac-dot" aria-label="Go to miniapp 3"></button><button class="mac-dot" aria-label="Go to miniapp 4"></button><button class="mac-dot" aria-label="Go to miniapp 5"></button><button class="mac-dot all" aria-label="Go to the see-all slide"></button></div><button class="mac-arrow" aria-label="Next miniapp">âº</button><a class="mac-seeall" href="/resources/miniapp-examples" data-discover="true">See all <!-- -->32<!-- --> â</a></div></div></div></section><section class="ent-band" style="background:#101010;color:#fafafa;border-top:1px solid #eaeeea;border-bottom:1px solid #eaeeea"><div class="ent-head"><div class="ent-head__left"><span class="ent-eyebrow">Enterprise-Ready</span><h2 class="ent-heading">Built to clear your security review.</h2></div><div class="ent-head__right"><p class="ent-sub">Everything the security review will ask about, answered up front. Upside works with your most sensitive GTM data, so the controls your security team will ask about are already in place.</p><a class="ent-cta" href="/security" data-discover="true">Review security <img src="/images/home/enterprise/ic-arrow.svg" alt="" width="18" height="18" aria-hidden="true"/></a></div></div><div class="ent-grid ent-grid--3"><div class="ent-spacer" aria-hidden="true"></div><div class="ent-cell ent-cell--seal"><img class="ent-seal" src="/images/home/enterprise/seal-soc2.svg" alt="" width="68" height="68" aria-hidden="true"/><div class="ent-cell__body"><div class="ent-cell__title ent-cell__title--lg">SOC 2 Type II</div><p class="ent-cell__blurb ent-cell__blurb--lg">Public Trust Center and audit-ready controls for GTM data.</p></div></div><div class="ent-cell ent-cell--seal"><img class="ent-seal" src="/images/home/enterprise/seal-gdpr.svg" alt="" width="68" height="68" aria-hidden="true"/><div class="ent-cell__body"><div class="ent-cell__title ent-cell__title--lg">GDPR</div><p class="ent-cell__blurb ent-cell__blurb--lg">Privacy controls and data handling for modern compliance.</p></div></div><div class="ent-cell ent-cell--seal"><img class="ent-seal" src="/images/home/enterprise/seal-sso.png" alt="" width="68" height="68" aria-hidden="true"/><div class="ent-cell__body"><div class="ent-cell__title ent-cell__title--lg">Enterprise SSO & SCIM</div><p class="ent-cell__blurb ent-cell__blurb--lg">SAML, OIDC, and SCIM support for secure org-wide access.</p></div></div><div class="ent-spacer" aria-hidden="true"></div></div><div class="ent-grid ent-grid--4"><div class="ent-spacer" aria-hidden="true"></div><div class="ent-cell ent-cell--ctrl"><div class="ent-ctrl__title-wrap"><img class="ent-ic" src="/images/home/enterprise/ic-encrypted.svg" alt="" width="24" height="24" aria-hidden="true"/><div class="ent-cell__title-row"><span class="ent-cell__title">Encrypted Data</span></div></div><p class="ent-cell__blurb">Data is encrypted in transit and at rest across every layer.</p></div><div class="ent-cell ent-cell--ctrl"><div class="ent-ctrl__title-wrap"><img class="ent-ic" src="/images/home/enterprise/ic-customer.svg" alt="" width="24" height="24" aria-hidden="true"/><div class="ent-cell__title-row"><span class="ent-cell__title">Customer-Owned</span></div></div><p class="ent-cell__blurb">Customer data stays yours and is never used to train models.</p></div><div class="ent-cell ent-cell--ctrl"><div class="ent-ctrl__title-wrap"><img class="ent-ic" src="/images/home/enterprise/ic-csastar.svg" alt="" width="24" height="24" aria-hidden="true"/><div class="ent-cell__title-row"><span class="ent-cell__title">CSA STAR</span></div></div><p class="ent-cell__blurb">
365Cloud security practices aligned to enterprise review standards.</p></div><div class="ent-cell ent-cell--ctrl"><div class="ent-ctrl__title-wrap"><img class="ent-ic" src="/images/home/enterprise/ic-mithril.svg" alt="" width="24" height="24" aria-hidden="true"/><div class="ent-cell__title-row"><span class="ent-cell__title">Mithril</span><span class="ent-soon">Coming Soon</span></div></div><p class="ent-cell__blurb">Enterprise permissions to take Upside org-wide with confidence.</p></div><div class="ent-spacer" aria-hidden="true"></div></div><div class="ent-grid ent-grid--4 ent-grid--empty" aria-hidden="true"><div class="ent-spacer"></div><div class="ent-cell ent-cell--empty"></div><div class="ent-cell ent-cell--empty"></div><div class="ent-cell ent-cell--empty"></div><div class="ent-cell ent-cell--empty"></div><div class="ent-spacer"></div></div></section><div class="onb-band"><div class="onb-inner"><div class="onb-head"><span class="onb-badge">Onboarding</span><h2 class="onb-heading">Live in a day, not a quarter.</h2><p class="onb-sub">No setup project, no data cleanup. Your team is working with real answers the next day.</p></div><div class="onb-flow"><div class="onb-timeline"><div class="onb-track"><div class="onb-node"><div class="onb-dot onb-dot--hollow"></div><span class="onb-cap onb-cap--solid">09:05</span></div><div class="onb-line"></div><div class="onb-node"><div class="onb-dot onb-dot--hollow"></div><span class="onb-cap onb-cap--dash">09:10</span></div><div class="onb-line"></div><div class="onb-node"><div class="onb-dot onb-dot--fill"></div><span class="onb-cap onb-cap--green">Day 2</span></div></div></div><div class="onb-grid"><div class="onb-card onb-card--plain"><img class="onb-card__icon" src="/images/home/onboarding/ic-connect.svg" alt="" aria-hidden="true" width="28" height="28"/><span class="onb-card__title">Connect your sources</span><div class="onb-list"><div class="onb-item"><span class="onb-check"><svg width="10" height="10" viewBox="0 0 24 24" fill="none" stroke="#ffffff" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg></span><span>Connect CRM, email, calls, web</span></div><div class="onb-item"><span class="onb-check"><svg width="10" height="10" viewBox="0 0 24 24" fill="none" stroke="#ffffff" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg></span><span>Approve OAuth in minutes</span></div><div class="onb-item"><span class="onb-check"><svg width="10" height="10" viewBox="0 0 24 24" fill="none" stroke="#ffffff" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg></span><span>No field mapping or cleanup</span></div></div></div><div class="onb-card onb-card--dash"><img class="onb-card__icon" src="/images/home/onboarding/ic-sync.svg" alt="" aria-hidden="true" width="28" height="28"/><span class="onb-card__title">Sync your data</span><div class="onb-list"><div class="onb-item"><span class="onb-check"><svg width="10" height="10" viewBox="0 0 24 24" fill="none" stroke="#ffffff" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg></span><span>Pull records and activity history</span></div><div class="onb-item"><span class="onb-check"><svg width="10" height="10" viewBox="0 0 24 24" fill="none" stroke="#ffffff" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg></span><span>Recover missing touchpoints</span></div><div class="onb-item"><span class="onb-check"><svg width="10" height="10" viewBox="0 0 24 24" fill="none" stroke="#ffffff" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg></span><span>Rebuild account timelines</span></div></div></div><div class="onb-card onb-card--green"><img class="onb-card__icon" src="/images/home/onboarding/ic-walkthrough.svg" alt="" aria-hidden="true" width="28" height="28"/><span class="onb-card__title">Get access and a walkthrough</span><div class="onb-list"><div class="onb-item"><span class="onb-check">
365<svg width="10" height="10" viewBox="0 0 24 24" fill="none" stroke="#509a79" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg></span><span>Access your team workspace</span></div><div class="onb-item"><span class="onb-check"><svg width="10" height="10" viewBox="0 0 24 24" fill="none" stroke="#509a79" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg></span><span>Tour answers in your own data</span></div><div class="onb-item"><span class="onb-check"><svg width="10" height="10" viewBox="0 0 24 24" fill="none" stroke="#509a79" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg></span><span>Start asking live questions</span></div></div></div></div></div><a class="onb-cta" href="/request-demo" data-discover="true">Request demo</a></div></div><div style="padding:clamp(3rem, 6vw, 4.5rem) clamp(1.25rem, 5vw, 4rem) clamp(2.5rem, 5vw, 3.5rem);border-bottom:1px solid #eaeeea"><section id="case-studies-showcase" class="section" style="row-gap:var(--_layout---spacing--m)"><div class="section-header-slot"><div class="section-header"><div class="section-header__content"><div class="badge">Case Studies</div><div class="section-header__heading-wrapper"><h2 class="heading-l">How teams are winning with Upside.</h2></div></div><div class="section-header__paragraph-wrapper"><p class="body-m">Real outcomes from GTM teams that turned messy data into compounding pipeline.</p></div></div></div><div class="cs-wrap" style="width:min(1296px, 92vw);margin:0 auto"><div><div style="display:flex;gap:8px;width:100%;aspect-ratio:2 / 1;max-height:500px;min-height:340px"><button type="button" class="csa-panel" aria-expanded="true" aria-label="Case study: Cresta: How AI Deep Research Powers Every Quarterly Business Review" style="flex:9;min-width:0;position:relative;overflow:hidden;border-radius:20px;cursor:pointer;background:linear-gradient(135deg, #dcebe3 0%, #ecf5f0 45%, #ffffff 100%);border:1px solid rgba(80,154,121,0.32);box-shadow:0 14px 36px rgba(80,154,121,0.14), 0 2px 6px rgba(80,154,121,0.06);transition:flex 650ms cubic-bezier(0.22, 1, 0.36, 1), border-color 300ms ease, box-shadow 300ms ease;appearance:none;font:inherit;color:inherit;text-align:left;padding:0"><div aria-hidden="false" style="position:absolute;inset:0;pointer-events:none;overflow:hidden"><div style="position:absolute;inset:0;background-image:url("/images/cresta-team.png");background-size:cover;background-repeat:no-repeat;background-position:center 42%;filter:none;transition:background-position 500ms ease, filter 320ms ease"></div><div style="position:absolute;inset:0;background:linear-gradient(180deg, rgba(0,0,0,0) 30%, rgba(0,0,0,0.20) 55%, rgba(0,0,0,0.68) 100%)"></div><div style="position:absolute;inset:0;box-shadow:inset 0 0 90px 24px rgba(15,25,20,0.45);opacity:1;transition:opacity 320ms ease"></div><div style="position:absolute;inset:0;background:rgba(8,18,13,0.18);opacity:0;transition:opacity 320ms ease"></div></div><div aria-hidden="false" style="position:absolute;top:0;bottom:0;left:0;width:800px;padding:clamp(1.25rem, 2vw, 1.75rem);display:flex;flex-direction:column;justify-content:space-between;color:#ffffff;opacity:1;transition:opacity 320ms ease-out 120ms;pointer-events:auto;box-sizing:border-box"><div style="display:flex;align-items:center"><img src="/images/upside-logo.svg" alt="Upside" style="height:20px;width:auto;object-fit:contain;filter:brightness(0) invert(1);opacity:0.95;position:relative"/></div><div style="display:flex;align-items:flex-end;justify-content:space-between;gap:1.5rem"><blockquote class="csa-quote" style="flex:1 1 auto;min-width:0;max-width:58%;margin:0;font-size:0.9375rem;font-weight:600;line-height:1.32;letter-spacing:-0.005em;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45);position:relative">â<!-- -->Real life is messy. Enterprise cycles are messy. Upside accurately reflects that messy reality, which I think is rare and was impossible before.<!-- -->â</blockquote><div style="flex:0 0 auto;display:flex;align-items:flex-end;
365gap:0.875rem;margin-bottom:2.5rem"><div style="text-align:left;display:flex;flex-direction:column;gap:0.625rem;position:relative"><div><p style="margin:0;font-weight:600;font-size:0.8125rem;line-height:1.25;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45)">Stephen Daniels</p><p style="margin:0;font-size:0.75rem;line-height:1.25;color:rgba(255,255,255,0.82);text-shadow:0 1px 6px rgba(0,0,0,0.45)">VP, GTM & Strategic Operations</p></div></div></div></div></div><img src="/images/cresta_logo_upside_customer.svg" alt="" aria-hidden="true" style="position:absolute;right:clamp(1.25rem, 2vw, 1.75rem);bottom:clamp(1.25rem, 2vw, 1.75rem);height:22px;width:auto;max-width:none;object-fit:contain;transform-origin:right bottom;transform:rotate(0deg);transition:transform 600ms cubic-bezier(0.22, 1, 0.36, 1);filter:brightness(0) invert(1);opacity:0.95;pointer-events:none;z-index:2"/></button><button type="button" class="csa-panel" aria-expanded="false" aria-label="Case study: Comply: How a Marketing Team Replaced Attribution Guesswork with Data They Could Finally Trust" style="flex:1;min-width:0;position:relative;overflow:hidden;border-radius:20px;cursor:pointer;background:linear-gradient(135deg, #eef5f1 0%, #ffffff 70%);border:1px solid rgba(80,154,121,0.10);box-shadow:0 1px 2px rgba(27,31,28,0.03);transition:flex 650ms cubic-bezier(0.22, 1, 0.36, 1), border-color 300ms ease, box-shadow 300ms ease;appearance:none;font:inherit;color:inherit;text-align:left;padding:0"><div aria-hidden="true" style="position:absolute;inset:0;pointer-events:none;overflow:hidden"><div style="position:absolute;inset:0;background-image:url("/images/wendy-werve.png");background-size:cover;background-repeat:no-repeat;background-position:52% 50%;filter:brightness(0.68) saturate(0.75);transition:background-position 500ms ease, filter 320ms ease"></div><div style="position:absolute;inset:0;background:linear-gradient(180deg, rgba(0,0,0,0) 30%, rgba(0,0,0,0.20) 55%, rgba(0,0,0,0.68) 100%)"></div><div style="position:absolute;inset:0;box-shadow:inset 0 0 90px 24px rgba(15,25,20,0.45);opacity:0;transition:opacity 320ms ease"></div><div style="position:absolute;inset:0;background:rgba(8,18,13,0.18);opacity:1;transition:opacity 320ms ease"></div></div><div aria-hidden="true" style="position:absolute;top:0;bottom:0;left:0;width:800px;padding:clamp(1.25rem, 2vw, 1.75rem);display:flex;flex-direction:column;justify-content:space-between;color:#ffffff;opacity:0;transition:opacity 320ms ease-out 120ms;pointer-events:none;box-sizing:border-box"><div style="display:flex;align-items:center"><img src="/images/upside-logo.svg" alt="Upside" style="height:20px;width:auto;object-fit:contain;filter:brightness(0) invert(1);opacity:0.95;position:relative"/></div><div style="display:flex;align-items:flex-end;justify-content:space-between;gap:1.5rem"><blockquote class="csa-quote" style="flex:1 1 auto;min-width:0;max-width:58%;margin:0;font-size:0.9375rem;font-weight:600;line-height:1.32;letter-spacing:-0.005em;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45);position:relative">â<!-- -->You don't even know how far ahead of the curve we are in marketing with what we're doing using Upside.<!-- -->â</blockquote><div style="flex:0 0 auto;display:flex;align-items:flex-end;gap:0.875rem;margin-bottom:2.5rem"><div style="text-align:left;display:flex;flex-direction:column;gap:0.625rem;position:relative"><div><p style="margin:0;font-weight:600;font-size:0.8125rem;line-height:1.25;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45)">Wendy Werve</p><p style="margin:0;font-size:0.75rem;line-height:1.25;color:rgba(255,255,255,0.82);text-shadow:0 1px 6px rgba(0,0,0,0.45)">CMO</p></div></div></div></div></div><img src="/images/comply-logo.png" alt="" aria-hidden="true" style="position:absolute;right:clamp(1.25rem, 2vw, 1.75rem);bottom:clamp(1.25rem, 2vw, 1.75rem);height:41px;width:auto;max-width:none;object-fit:contain;transform-origin:right bottom;transform:translateX(-27.98px) rotate(90deg);transition:transform 600ms cubic-bezier(0.22, 1, 0.36, 1);filter:brightness(0) invert(1);opacity:0.95;pointer-events:none;z-index:2"/></button><button type="button" class="csa-panel" aria-expanded="false" aria-label="Case study: Syndio: Driving Strategic GTM Decisions with Upside" style="flex:1;min-width:0;position:relative;overflow:hidden;border-radius:20px;cursor:pointer;background:linear-gradient(135deg, #eef5f1 0%, #ffffff 70%);border:1px solid rgba(80,154,121,0.10);box-shadow:0 1px 2px rgba(27,31,28,0.03);transition:flex 650ms cubic-bezier(0.22, 1, 0.36, 1), border-color 300ms ease, box-shadow 300ms ease;appearance:none;font:inherit;color:inherit;text-align:left;padding:0"><div aria-hidden="true" style="position:absolute;inset:0;pointer-events:none;overflow:hidden"><div style="position:absolute;inset:0;background-image:url("/images/amy-wellersdick.jpg");background-size:cover;background-repeat:no-repeat;background-position:44% 38%;filter:brightness(0.68) saturate(0.75);transition:background-position 500ms ease, filter 320ms ease"></div><div style="position:absolute;inset:0;background:linear-gradient(180deg, rgba(0,0,0,0) 30%, rgba(0,0,0,0.20) 55%, rgba(0,0,0,0.68) 100%)"></div><div style="position:absolute;inset:0;box-shadow:inset 0 0 90px 24px rgba(15,25,20,0.45);opacity:0;transition:opacity 320ms ease"></div><div style="position:absolute;inset:0;background:rgba(8,18,13,0.18);opacity:1;transition:opacity 320ms ease"></div></div><div aria-hidden="true" style="position:absolute;top:0;bottom:0;left:0;width:800px;padding:clamp(1.25rem, 2vw, 1.75rem);display:flex;flex-direction:column;justify-content:space-between;color:#ffffff;opacity:0;transition:opacity 320ms ease-out 120ms;pointer-events:none;box-sizing:border-box"><div style="display:flex;align-items:center"><img src="/images/upside-logo.svg" alt="Upside" style="height:20px;width:auto;object-fit:contain;filter:brightness(0) invert(1);opacity:0.95;position:relative"/></div><div style="display:flex;align-items:flex-end;justify-content:space-between;gap:1.5rem"><blockquote class="csa-quote" style="flex:1 1 auto;min-width:0;max-width:58%;margin:0;font-size:0.9375rem;font-weight:600;line-height:1.32;letter-spacing:-0.005em;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45);position:relative">â<!-- -->Self-serve campaign performance numbers without MOPS tickets.<!-- -->â</blockquote><div style="flex:0 0 auto;display:flex;align-items:flex-end;
365gap:0.875rem;margin-bottom:2.5rem"><div style="text-align:left;display:flex;flex-direction:column;gap:0.625rem;position:relative"><div><p style="margin:0;font-weight:600;font-size:0.8125rem;line-height:1.25;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45)">Amy Wellersdick</p><p style="margin:0;font-size:0.75rem;line-height:1.25;color:rgba(255,255,255,0.82);text-shadow:0 1px 6px rgba(0,0,0,0.45)">Director of Marketing Ops</p></div></div></div></div></div><img src="/images/syndio_logo_upside_customer.svg" alt="" aria-hidden="true" style="position:absolute;right:clamp(1.25rem, 2vw, 1.75rem);bottom:clamp(1.25rem, 2vw, 1.75rem);height:26px;width:auto;max-width:none;object-fit:contain;transform-origin:right bottom;transform:translateX(-21.68px) rotate(90deg);transition:transform 600ms cubic-bezier(0.22, 1, 0.36, 1);filter:brightness(0) invert(1);opacity:0.95;pointer-events:none;z-index:2"/></button><button type="button" class="csa-panel" aria-expanded="false" aria-label="Case study: Graphite: Uncovering the Real Channels Behind 100% Inbound Growth" style="flex:1;min-width:0;position:relative;overflow:hidden;border-radius:20px;cursor:pointer;background:linear-gradient(135deg, #eef5f1 0%, #ffffff 70%);border:1px solid rgba(80,154,121,0.10);box-shadow:0 1px 2px rgba(27,31,28,0.03);transition:flex 650ms cubic-bezier(0.22, 1, 0.36, 1), border-color 300ms ease, box-shadow 300ms ease;appearance:none;font:inherit;color:inherit;text-align:left;padding:0"><div aria-hidden="true" style="position:absolute;inset:0;pointer-events:none;overflow:hidden"><div style="position:absolute;inset:0;background-image:url("/images/ethan-smith.png");background-size:cover;background-repeat:no-repeat;background-position:45% 30%;filter:brightness(0.68) saturate(0.75);transition:background-position 500ms ease, filter 320ms ease"></div><div style="position:absolute;inset:0;background:linear-gradient(180deg, rgba(0,0,0,0) 30%, rgba(0,0,0,0.20) 55%, rgba(0,0,0,0.68) 100%)"></div><div style="position:absolute;inset:0;box-shadow:inset 0 0 90px 24px rgba(15,25,20,0.45);opacity:0;transition:opacity 320ms ease"></div><div style="position:absolute;inset:0;background:rgba(8,18,13,0.18);opacity:1;transition:opacity 320ms ease"></div></div><div aria-hidden="true" style="position:absolute;top:0;bottom:0;left:0;width:800px;padding:clamp(1.25rem, 2vw, 1.75rem);display:flex;flex-direction:column;justify-content:space-between;color:#ffffff;opacity:0;transition:opacity 320ms ease-out 120ms;pointer-events:none;box-sizing:border-box"><div style="display:flex;align-items:center"><img src="/images/upside-logo.svg" alt="Upside" style="height:20px;width:auto;object-fit:contain;filter:brightness(0) invert(1);opacity:0.95;position:relative"/></div><div style="display:flex;align-items:flex-end;justify-content:space-between;gap:1.5rem"><blockquote class="csa-quote" style="flex:1 1 auto;min-width:0;max-width:58%;margin:0;font-size:0.9375rem;font-weight:600;line-height:1.32;letter-spacing:-0.005em;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45);position:relative">â<!-- -->We stopped doing events because we didn't have data saying they were impactful. With Upside, we can see events are actually a massive flywheel for our business.<!-- -->â</blockquote><div style="flex:0 0 auto;display:flex;align-items:flex-end;gap:0.875rem;margin-bottom:2.5rem"><div style="text-align:left;display:flex;flex-direction:column;gap:0.625rem;position:relative"><div><p style="margin:0;font-weight:600;font-size:0.8125rem;line-height:1.25;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45)">Ethan Smith</p><p style="margin:0;font-size:0.75rem;line-height:1.25;color:rgba(255,255,255,0.82);text-shadow:0 1px 6px rgba(0,0,0,0.45)">CEO & Founder</p></div></div></div></div></div><img src="/images/graphite_logo_upside_customer.svg" alt="" aria-hidden="true" style="position:absolute;right:clamp(1.25rem, 2vw, 1.75rem);bottom:clamp(1.25rem, 2vw, 1.75rem);height:18px;width:auto;max-width:none;object-fit:contain;transform-origin:right bottom;transform:translateX(-18.32px) rotate(90deg);transition:transform 600ms cubic-bezier(0.22, 1, 0.36, 1);filter:brightness(0) invert(1);opacity:0.95;pointer-events:none;z-index:2"/></button><button type="button" class="csa-panel" aria-expanded="false" aria-label="Case study: Assembled: From Attribution Guesswork to a 35% Pipeline Surge" style="flex:1;min-width:0;position:relative;overflow:hidden;border-radius:20px;cursor:pointer;background:linear-gradient(135deg, #eef5f1 0%, #ffffff 70%);border:1px solid rgba(80,154,121,0.10);box-shadow:0 1px 2px rgba(27,31,28,0.03);transition:flex 650ms cubic-bezier(0.22, 1, 0.36, 1), border-color 300ms ease, box-shadow 300ms ease;appearance:none;font:inherit;color:inherit;text-align:left;padding:0"><div aria-hidden="true" style="position:absolute;inset:0;pointer-events:none;overflow:hidden"><div style="position:absolute;inset:0;background-image:url("/images/lindsey-marymont.jpg");background-size:cover;background-repeat:no-repeat;
365background-position:45% 36%;filter:brightness(0.68) saturate(0.75);transition:background-position 500ms ease, filter 320ms ease"></div><div style="position:absolute;inset:0;background:linear-gradient(180deg, rgba(0,0,0,0) 30%, rgba(0,0,0,0.20) 55%, rgba(0,0,0,0.68) 100%)"></div><div style="position:absolute;inset:0;box-shadow:inset 0 0 90px 24px rgba(15,25,20,0.45);opacity:0;transition:opacity 320ms ease"></div><div style="position:absolute;inset:0;background:rgba(8,18,13,0.18);opacity:1;transition:opacity 320ms ease"></div></div><div aria-hidden="true" style="position:absolute;top:0;bottom:0;left:0;width:800px;padding:clamp(1.25rem, 2vw, 1.75rem);display:flex;flex-direction:column;justify-content:space-between;color:#ffffff;opacity:0;transition:opacity 320ms ease-out 120ms;pointer-events:none;box-sizing:border-box"><div style="display:flex;align-items:center"><img src="/images/upside-logo.svg" alt="Upside" style="height:20px;width:auto;object-fit:contain;filter:brightness(0) invert(1);opacity:0.95;position:relative"/></div><div style="display:flex;align-items:flex-end;justify-content:space-between;gap:1.5rem"><blockquote class="csa-quote" style="flex:1 1 auto;min-width:0;max-width:58%;margin:0;font-size:0.9375rem;font-weight:600;line-height:1.32;letter-spacing:-0.005em;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45);position:relative">â<!-- -->The fact that Upside could work with imperfect data was the selling point. We knew our data wasn't clean.<!-- -->â</blockquote><div style="flex:0 0 auto;display:flex;align-items:flex-end;gap:0.875rem;margin-bottom:2.5rem"><div style="text-align:left;display:flex;flex-direction:column;gap:0.625rem;position:relative"><div><p style="margin:0;font-weight:600;font-size:0.8125rem;line-height:1.25;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45)">Lindsey Marymont</p><p style="margin:0;font-size:0.75rem;line-height:1.25;color:rgba(255,255,255,0.82);text-shadow:0 1px 6px rgba(0,0,0,0.45)">Head of Demand Generation</p></div></div></div></div></div><img src="/images/assembled_logo_upside_customer.svg" alt="" aria-hidden="true" style="position:absolute;right:clamp(1.25rem, 2vw, 1.75rem);bottom:clamp(1.25rem, 2vw, 1.75rem);height:24px;width:auto;max-width:none;object-fit:contain;transform-origin:right bottom;transform:translateX(-20.84px) rotate(90deg);transition:transform 600ms cubic-bezier(0.22, 1, 0.36, 1);filter:brightness(0) invert(1);opacity:0.95;pointer-events:none;z-index:2"/></button><button type="button" class="csa-panel" aria-expanded="false" aria-label="Case study: Dscout: Driving Confident Growth with Upside" style="flex:1;min-width:0;position:relative;overflow:hidden;border-radius:20px;cursor:pointer;background:linear-gradient(135deg, #eef5f1 0%, #ffffff 70%);border:1px solid rgba(80,154,121,0.10);box-shadow:0 1px 2px rgba(27,31,28,0.03);transition:flex 650ms cubic-bezier(0.22, 1, 0.36, 1), border-color 300ms ease, box-shadow 300ms ease;appearance:none;font:inherit;color:inherit;text-align:left;padding:0"><div aria-hidden="true" style="position:absolute;inset:0;pointer-events:none;overflow:hidden"><div style="position:absolute;inset:0;background-image:url("/images/kate-johnson.jpg");background-size:cover;background-repeat:no-repeat;background-position:54% 50%;filter:brightness(0.68) saturate(0.75);transition:background-position 500ms ease, filter 320ms ease"></div><div style="position:absolute;inset:0;background:linear-gradient(180deg, rgba(0,0,0,0) 30%, rgba(0,0,0,0.20) 55%, rgba(0,0,0,0.68) 100%)"></div><div style="position:absolute;inset:0;box-shadow:inset 0 0 90px 24px rgba(15,25,20,0.45);opacity:0;transition:opacity 320ms ease"></div><div style="position:absolute;inset:0;background:rgba(8,18,13,0.18);opacity:1;transition:opacity 320ms ease"></div></div><div aria-hidden="true" style="position:absolute;top:0;bottom:0;left:0;width:800px;padding:clamp(1.25rem, 2vw, 1.75rem);display:flex;flex-direction:column;justify-content:space-between;color:#ffffff;opacity:0;transition:opacity 320ms ease-out 120ms;pointer-events:none;box-sizing:border-box"><div style="display:flex;align-items:center"><img src="/images/upside-logo.svg" alt="Upside" style="height:20px;width:auto;object-fit:contain;filter:brightness(0) invert(1);opacity:0.95;position:relative"/></div><div style="display:flex;align-items:flex-end;justify-content:space-between;gap:1.5rem"><blockquote class="csa-quote" style="flex:1 1 auto;min-width:0;max-width:58%;margin:0;font-size:0.9375rem;font-weight:600;line-height:1.32;letter-spacing:-0.005em;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45);position:relative">â<!-- -->What used to take 2-3 hours I can now do in a few clicks, and it's made me a smarter operations person than I've ever been in my career.<!-- -->â</blockquote><div style="flex:0 0 auto;display:flex;align-items:flex-end;
365gap:0.875rem;margin-bottom:2.5rem"><div style="text-align:left;display:flex;flex-direction:column;gap:0.625rem;position:relative"><div><p style="margin:0;font-weight:600;font-size:0.8125rem;line-height:1.25;color:#ffffff;text-shadow:0 1px 6px rgba(0,0,0,0.45)">Kate Johnson</p><p style="margin:0;font-size:0.75rem;line-height:1.25;color:rgba(255,255,255,0.82);text-shadow:0 1px 6px rgba(0,0,0,0.45)">CMO</p></div></div></div></div></div><img src="/images/dscout_logo_upside_customer.svg" alt="" aria-hidden="true" style="position:absolute;right:clamp(1.25rem, 2vw, 1.75rem);bottom:clamp(1.25rem, 2vw, 1.75rem);height:22px;width:auto;max-width:none;object-fit:contain;transform-origin:right bottom;transform:translateX(-20px) rotate(90deg);transition:transform 600ms cubic-bezier(0.22, 1, 0.36, 1);filter:brightness(0) invert(1);opacity:0.95;pointer-events:none;z-index:2"/></button></div><div style="margin-top:1.75rem;animation:csa-fade-in 280ms ease-out"><p class="body-l" style="margin-bottom:0.875rem;line-height:1.55;max-width:760px">How Cresta turned messy enterprise deal cycles, persona-level churn analysis, and AE messaging adherence into the engine of every Quarterly Business Review with Upside.</p><div style="display:flex;align-items:center;justify-content:space-between;gap:1rem"><a class="csa-link" href="/case-studies/cresta-from-attribution-to-ai-deep-research" data-discover="true">Read case study â</a><img src="/images/cresta_logo_upside_customer.svg" alt="" aria-hidden="true" style="height:22px;width:auto;max-width:none;object-fit:contain;opacity:0.7;margin-top:0;margin-bottom:0;filter:brightness(0)"/></div></div></div></div><div class="cs-actions"><a class="cs-action cs-action--primary" href="/request-demo" data-discover="true">Request demo</a><a class="cs-action cs-action--ghost" href="/customers" data-discover="true">See all case studies<span class="cs-action__arrow" aria-hidden="true">â</span></a></div><style> 366 .cs-actions { 367 display: flex; 368 justify-content: center; 369 align-items: center; 370 gap: 16px; 371 flex-wrap: wrap; 372 } 373 .cs-action { 374 display: inline-flex; 375 align-items: center; 376 gap: 10px; 377 border-radius: 999px; 378 padding: 14px 22px; 379 font-size: 16px; 380 line-height: 21px; 381 font-weight: 500; 382 text-decoration: none; 383 transition: background 0.15s ease, border-color 0.15s ease, color 0.15s ease; 384 } 385 .cs-action--primary { 386 background: #509a79; 387 color: #fff; 388 } 389 .cs-action--primary:hover { background: #1f5238; } 390 .cs-action--ghost { 391 background: #fff; 392 color: #0c1e20; 393 border: 1px solid rgba(12, 30, 32, 0.15); 394 } 395 .cs-action--ghost:hover { border-color: rgba(12, 30, 32, 0.35); } 396 .cs-action__arrow { font-size: 16px; line-height: 1; } 397 </style></section></div><section class="plat"><div class="plat-inner"><span class="plat-badge">Platform</span><div class="plat-head"><h2 class="plat-heading">Go deeper, your way in.</h2><p class="plat-sub">Explore by platform surface, or by the job youâre trying to get done.</p></div><div class="plat-group"><span class="plat-label">By product</span><div class="plat-grid"><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/platform/data-foundation" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-database"><ellipse cx="12" cy="5" rx="9" ry="3"></ellipse><path d="M3 5V19A9 3 0 0 0 21 19V5"></path><path d="M3 12A9 3 0 0 0 21 12"></path></svg></span><span class="plat-card__title">Data Foundation</span><span class="plat-card__blurb">One clean, connected record of every account, deal, and interaction.</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/platform/dashboard" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-layers"><path d="M12.83 2.18a2 2 0 0 0-1.66 0L2.6 6.08a1 1 0 0 0 0 1.83l8.58 3.91a2 2 0 0 0 1.66 0l8.58-3.9a1 1 0 0 0 0-1.83z"></path><path d="M2 12a1 1 0 0 0 .58.91l8.6 3.91a2 2 0 0 0 1.65 0l8.58-3.9A1 1 0 0 0 22 12"></path><path d="M2 17a1 1 0 0 0 .58.91l8.6 3.91a2 2 0 0 0 1.65 0l8.58-3.9A1 1 0 0 0 22 17"></path></svg></span><span class="plat-card__title">Dashboard</span><span class="plat-card__blurb">Explorers and report cards that answer leadershipâs questions, no SQL.</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/platform/mcp" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-workflow"><rect width="8" height="8" x="3" y="3" rx="2"></rect><path d="M7 11v4a2 2 0 0 0 2 2h4"></path><rect width="8" height="8" x="13" y="13" rx="2"></rect></svg></span><span class="plat-card__title">MCP & Miniapps</span><span class="plat-card__blurb">Query from your AI tools, and ship live apps to the team.</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/platform/deep-research" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-microscope"><path d="M6 18h8"></path><path d="M3 22h18"></path><path d="M14 22a7 7 0 1 0 0-14h-1"></path><path d="M9 14h2"></path>
397<path d="M9 12a2 2 0 0 1-2-2V6h6v4a2 2 0 0 1-2 2Z"></path><path d="M12 6V3a1 1 0 0 0-1-1H9a1 1 0 0 0-1 1v3"></path></svg></span><span class="plat-card__title">Deep Research</span><span class="plat-card__blurb">Analyst-quality answers across a whole cohort of accounts or deals at once.</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/platform/pipedash" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-line"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="m19 9-5 5-4-4-3 3"></path></svg></span><span class="plat-card__title">Pipedash</span><span class="plat-card__blurb">AI-powered multi-touch attribution, with cited evidence behind every dollar.</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/platform/insight-engineering" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-handshake"><path d="m11 17 2 2a1 1 0 1 0 3-3"></path><path d="m14 14 2.5 2.5a1 1 0 1 0 3-3l-3.88-3.88a3 3 0 0 0-4.24 0l-.88.88a1 1 0 1 1-3-3l2.81-2.81a5.79 5.79 0 0 1 7.06-.87l.47.28a2 2 0 0 0 1.42.25L21 4"></path><path d="m21 3 1 11h-2"></path><path d="M3 3 2 14l6.5 6.5a1 1 0 1 0 3-3"></path><path d="M3 4h8"></path></svg></span><span class="plat-card__title">Insight Engineering</span><span class="plat-card__blurb">GTM engineering on tap: analysts build your surface.</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a></div><a class="plat-more-btn" href="/platform" data-discover="true">See the full platform <span aria-hidden="true">â</span></a></div><div class="plat-group"><span class="plat-label">By use case</span><div class="plat-grid"><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/use-cases/revenue-attribution" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-line"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="m19 9-5 5-4-4-3 3"></path></svg></span><span class="plat-card__title">Revenue attribution</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/use-cases/aeo-measurement" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-crosshair"><circle cx="12" cy="12" r="10"></circle><line x1="22" x2="18" y1="12" y2="12"></line><line x1="6" x2="2" y1="12" y2="12"></line><line x1="12" x2="12" y1="6" y2="2"></line><line x1="12" x2="12" y1="22" y2="18"></line></svg></span><span class="plat-card__title">AEO measurement</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/use-cases/event-field-marketing" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-map-pin"><path d="M20 10c0 4.993-5.539 10.193-7.399 11.799a1 1 0 0 1-1.202 0C9.539 20.193 4 14.993 4 10a8 8 0 0 1 16 0"></path><circle cx="12" cy="10" r="3"></circle></svg></span><span class="plat-card__title">Event & field marketing</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/use-cases/account-management" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-users"><path d="M16 21v-2a4 4 0 0 0-4-4H6a4 4 0 0 0-4 4v2"></path><circle cx="9" cy="7" r="4"></circle><path d="M22 21v-2a4 4 0 0 0-3-3.87"></path><path d="M16 3.13a4 4 0 0 1 0 7.75"></path></svg></span><span class="plat-card__title">Account management</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/use-cases/ask-your-gtm-data" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-sparkles"><path d="M9.937 15.5A2 2 0 0 0 8.5 14.063l-6.135-1.582a.5.5 0 0 1 0-.962L8.5 9.936A2 2 0 0 0 9.937 8.5l1.582-6.135a.5.5 0 0 1 .963 0L14.063 8.5A2 2 0 0 0 15.5 9.937l6.135 1.581a.5.5 0 0 1 0 .964L15.5 14.063a2 2 0 0 0-1.437 1.437l-1.582 6.135a.5.5 0 0 1-.963 0z"></path><path d="M20 3v4"></path><path d="M22 5h-4"></path><path d="M4 17v2"></path><path d="M5 18H3"></path></svg></span><span class="plat-card__title">Ask your GTM data</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a><a class="plat-card pf-card pf-card--nav pf-card__hit" href="/use-cases/gtm-apps" data-discover="true"><span class="plat-card__icon"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.8" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-app-window"><rect x="2" y="4" width="20" height="16" rx="2"></rect><path d="M10 4v4"></path><path d="M2 8h20"></path><path d="M6 4v4"></path></svg></span><span class="plat-card__title">GTM apps</span><span class="plat-card__more"><span class="pf-card__ul">Learn more</span> <span class="pf-card__arrow" aria-hidden="true">â</span></span></a></div><a class="plat-more-btn" href="/use-cases" data-discover="true">See all use cases <span aria-hidden="true">â</span></a></div></div><style> 398 .plat { padding: clamp(3rem, 6vw, 4.5rem) clamp(1.25rem, 5vw, 4rem); background: #fff; border-bottom: 1px solid #eaeeea; } 399 .plat-inner { max-width: 1296px; margin: 0 auto; } 400 .plat-badge { 401 display: inline-block; margin-bottom: 20px; 402 font-size: 12px; font-weight: 600; line-height: 12px; letter-spacing: 0.6px; 403 text-transform: uppercase; color: #509a79; background: rgba(80,154,121,0.1); 404 border-radius: 999px; padding: 8px 12px; 405 } 406 .plat-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 32px; } 407 .plat-heading { margin: 0; font-size: 40px; line-height: 44px; font-weight: 500; letter-spacing: -1.2px; color: #0c1e20; } 408 .plat-sub { margin: 0; max-width: 420px; text-align: right; font-size: 18px; line-height: 27px; color: rgba(12,30,32,0.6); } 409 .plat-group { margin-top: 48px; } 410 .plat-label { display: block; margin-bottom: 16px; font-size: 12px; font-weight: 600; letter-spacing: 0.6px; text-transform: uppercase; color: rgba(12,30,32,0.5); } 411 .plat-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; } 412 /* Hover, focus, underline and arrow all come from the shared card 413 model (CARD_CSS, rendered once below). .plat-card carries only 414 this section's own layout â no border/background here, or the 415 shared hover border-color would have nothing to override. */ 416 .plat-card { 417 display: flex; flex-direction: column; align-items: flex-start; gap: 8px; 418 padding: 24px; border-radius: 16px; text-decoration: none; 419 } 420 /* Home sits on BRAND.border while the platform pages use PF.border. 421 Pre-existing drift, deliberately not resolved here. */ 422 .plat-card { --pf-card-border: #eaeeea; } 423 .plat-card__icon { 424 width: 36px; height: 36px; border-radius: 10px; background: #f2f5f3; 425 display: inline-flex; align-items: center; justify-content: center; color: #509a79; margin-bottom: 4px; 426 } 427 .plat-card__title { font-size: 17px; line-height: 22px; font-weight: 500; color: #0c1e20; } 428 .plat-card__blurb { font-size: 14px; line-height: 21px; color: rgba(12,30,32,0.6); } 429 .plat-card__more { margin-top: 6px; font-size: 14px; font-weight: 500; color: #509a79; display: inline-flex; align-items: center; gap: 6px; } 430 /* line-height MUST stay integral. Without it this pill inherits the 431 1.5 body ratio, and 15px x 1.5 = 22.5px makes the button 48.5px 432 tall. It is the last element in the "By product" group, so that 433 half pixel shifts the entire "By use case" group below it onto a 434 half-pixel offset â and its card underlines then rasterize 435 differently from the identical ones above, which is exactly the 436 "these two sections look different" bug. Same rule applies to any 437 element added to the end of a .plat-group. */ 438 .plat-more-btn { 439 display: inline-flex; align-items: center; gap: 8px; margin-top: 24px; 440 border: 1px solid #eaeeea; border-radius: 999px; padding: 12px 18px; 441 font-size: 15px; line-height: 22px; font-weight: 500; color: #0c1e20; background: #fff; text-decoration: none; 442 transition: border-color 0.15s ease; 443 } 444 .plat-more-btn:hover { border-color: rgba(12,30,32,0.25); } 445 @media (max-width: 860px) { 446 .plat-head { flex-direction: column; align-items: flex-start; gap: 12px; } 447 .plat-heading { font-size: 30px; line-height: 36px; } 448 .plat-sub { text-align: left; } 449 .plat-grid { grid-template-columns: 1fr; } 450 } 451 </style></section><div class="home-voices"><section id="mentions" class="mc-section" aria-labelledby="mc-heading"><header class="mc-head"><div class="mc-eyebrow-row"><span class="mc-eyebrow-dot"></span><span class="mc-eyebrow">Voices from the public</span></div><h2 id="mc-heading" class="mc-title">Operators talk. We listen.</h2><p class="mc-sub">Real mentions from GTM leaders.</p></header><div class="mc-cloud-wrap"><div class="mc-cloud-viewport"><div class="mc-cloud" style="--mc-cell-size:30px;--mc-cloud-gap:3px;grid-template-columns:repeat(26, 30px);grid-auto-rows:30px"><div class="mc-cell mc-cell--has-quote" style="grid-column:13;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: They are actually doing the transformative stuff."><img class="mc-headshot" src="/images/mentions/linkedin/kate-johnson.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:14;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside is pretty impressive."><img class="mc-headshot" src="/images/mentions/linkedin/kacie-jenkins.jpg" alt="Kacie Jenkins" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:12;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: A sales rep will say, 'the deal came in this way.' We go in and say, 'actually, they pinballed their way through.'"><img class="mc-headshot" src="/images/mentions/case/wendy-werve.png" alt="Wendy Werve" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:15;grid-row:4;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg56" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#B5C4C7" stop-opacity="1"></stop><stop offset="100%" stop-color="#1E3539" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#B5C4C7"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg56)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:11;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside accurately reflects that messy reality. Rare, and impossible before."><img class="mc-headshot" src="/images/mentions/case/stephen-daniels.jpg" alt="Stephen Daniels" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:16;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The team handled everything â spun up an instance in just a day."><img class="mc-headshot" src="/images/mentions/g2/stephen-d.webp" alt="Stephen Daniels" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:10;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The support the Upside team offers when we have queries on data points has been crucial."><img class="mc-headshot" src="/images/mentions/g2/mariah-o.jpg" alt="Mariah Olive" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:17;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: What used to take 2-3 hours I can now do in a few clicks."><img class="mc-headshot" src="/images/mentions/case/charlie-flanagan.jpg" alt="Charlie Flanagan" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:13;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside dashboards have created such valuable, unbiased, and actionable conversations among our GTM teams."><img class="mc-headshot" src="/images/mentions/linkedin/kaycee-mcadams.jpg" alt="Kaycee McAdams" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:14;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: This is absolutely what the market and every CMO needs."><img class="mc-headshot" src="/images/mentions/linkedin/wendy-werve.png" alt="Wendy Werve" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:13;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Love the problem space and Upside's approach."><img class="mc-headshot" src="/images/mentions/linkedin/andre-vanier.jpg" alt="Andre Vanier" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:14;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Consultative, intelligent, and extremely accurate. Valuable for our company strategy."><img class="mc-headshot" src="/images/mentions/g2/stephen-d.webp" alt="Stephen Daniels" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:12;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The
451 missing number that changed how we think about paid media: influenced pipeline."><img class="mc-headshot" src="/images/mentions/g2/cameron-t.jpg" alt="Cameron Tomczak" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:15;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Using Upside through Claude makes it so much easier to get answers conversationally â without spinning up a data request every time."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:12;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We had detailed campaign data in Salesforce, but turning that data into a story was incredibly manual."><img class="mc-headshot" src="/images/mentions/case/charlie-flanagan.jpg" alt="Charlie Flanagan" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:15;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Whenever there's something we wish the platform had, we tell Upside and they build it within a couple days."><img class="mc-headshot" src="/images/mentions/g2/kate-j.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:11;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Connects to HubSpot, Salesforce, Gong, and Outreach."><img class="mc-headshot" src="/images/mentions/g2/kate-j.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:16;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: This is probably the most impressive product demo I've ever seen."><img class="mc-headshot" src="/images/mentions/linkedin/jason-s.png" alt="Jason Schleweis" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:11;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Jaw dropping micro-site â some of the best marketing, in service to the ecosystem, I've seen this year."><img class="mc-headshot" src="/images/mentions/linkedin/camille-ricketts.jpg" alt="Camille Ricketts" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:16;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Everyone is saying "clean up your data" to prepare for AI, but the details on how are pretty thin. Finally, a scalable solution for AI-enablement!"><img class="mc-headshot" src="/images/mentions/linkedin/adam-landis.jpg" alt="Adam Landis" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:9;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Very excited about what Upside is building."><img class="mc-headshot" src="/images/mentions/linkedin/peter-bregman.jpg" alt="Peter Bregman" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:18;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Self-serve campaign performance numbers without MOPS tickets."><img class="mc-headshot" src="/images/mentions/case/amy-wellersdick.jpg" alt="Amy Wellersdick" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:10;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: It finally gives me the ability to build the kinds of views I'
451ve wanted for years but never had the infrastructure to create."><img class="mc-headshot" src="/images/mentions/g2/carl-g.jpg" alt="Carl Gunlefinger" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:17;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: 5 months and 100s of hours of our MOPS person's time to stand up another measurement provider at a previous company."><img class="mc-headshot" src="/images/mentions/case/kate-johnson.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:10;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Give Mada and Dan at Upside a follow if you don't already."><img class="mc-headshot" src="/images/mentions/linkedin/kate-johnson.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:17;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: You need a clean data layer to make agents useful at scale. I feel like every team out there needs Upside."><img class="mc-headshot" src="/images/mentions/linkedin/brandon-redlinger.jpg" alt="Brandon Redlinger" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:8;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: A tool that has the data organized, and I can query it thinking the way I think."><img class="mc-headshot" src="/images/mentions/case/carl-gunlefinger.png" alt="Carl Gunlefinger" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:19;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Their team and customer support are phenomenal â they always go above and beyond."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:9;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We have a strong partner to help us make data-driven decisions."><img class="mc-headshot" src="/images/mentions/case/amy-wellersdick.jpg" alt="Amy Wellersdick" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:18;grid-row:3;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg156" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#1E3539" stop-opacity="1"></stop><stop offset="100%" stop-color="#509A79" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#1E3539"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg156)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:9;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Our GTM leaders have faith in the accuracy and cleanliness of our data. Now they expect a level of insight."><img class="mc-headshot" src="/images/mentions/case/charlie-flanagan.jpg" alt="Charlie Flanagan" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:18;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: I haven't seen a single case where I followed the data trail and found something wrong. I've stopped checking."><img class="mc-headshot" src="/images/mentions/case/carl-gunlefinger.png" alt="Carl Gunlefinger" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:7;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: This is more data than we've ever been able to put together and visualize so quickly. This is amazing that Upside can do this."><img class="mc-headshot" src="/images/mentions/case/lisa-cole.jpg" alt="Lisa Cole" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:20;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The tool was great and the team was a pleasure to work with."><img class="mc-headshot" src="/images/mentions/g2/sam-z.png" alt="Sam Zolnor" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:8;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: A true view into a multi-touch experience â and the gaps in our processes."><img class="mc-headshot" src="/images/mentions/g2/sam-z.png" alt="Sam Zolnor" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:19;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: This was something I've never seen before."><img class="mc-headshot" src="/images/mentions/linkedin/lindsey-marymont.jpg" alt="Lindsey Marymont" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:8;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: You'd love the way Mada and Alex think."><img class="mc-headshot" src="/images/mentions/linkedin/kacie-jenkins.jpg" alt="Kacie Jenkins" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:19;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Setup has been super easy â a fantastic experience. Right out the gate, it was completely painless."><img class="mc-headshot" src="/images/mentions/case/balqis-osman.jpg" alt="Balqis Osman" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:13;grid-row:2;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg86" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#B5C4C7" stop-opacity="1"></stop><stop offset="100%" stop-color="#1E3539" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#B5C4C7"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg86)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:14;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The team digs in to diagnose and solve any issue we surface."><img class="mc-headshot" src="/images/mentions/g2/mariah-o.jpg" alt="Mariah Olive" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:13;grid-row:6;
451opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Helps me get a much better idea of what our enterprise deal motion looks like."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:14;grid-row:6;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The fact that Upside could work with imperfect data was the selling point. We knew our data wasn't clean."><img class="mc-headshot" src="/images/mentions/case/lindsey-marymont.png" alt="Lindsey Marymont" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:7;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We stopped doing events because we didn't have data saying they were impactful."><img class="mc-headshot" src="/images/mentions/case/ethan-smith.png" alt="Ethan Smith" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:20;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: This is incredible."><img class="mc-headshot" src="/images/mentions/linkedin/jason-s.png" alt="Jason Schleweis" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:7;grid-row:5;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg111" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#509A79" stop-opacity="1"></stop><stop offset="100%" stop-color="#D8E8DF" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#509A79"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg111)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:20;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Updates land in a way that aligns to the best experience of all their customers."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:6;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We run major opportunities through Upside to figure out how they came to us and what's happening with them."><img class="mc-headshot" src="/images/mentions/case/lindsey-marymont.png" alt="Lindsey Marymont" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:21;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Real life is messy. Enterprise cycles are messy."><img class="mc-headshot" src="/images/mentions/case/stephen-daniels.jpg" alt="Stephen Daniels" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:12;grid-row:2;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg144" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#1E3539" stop-opacity="1"></stop><stop offset="100%" stop-color="#509A79" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#1E3539"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg144)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:15;grid-row:2;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg142" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#509A79" stop-opacity="1"></stop><stop offset="100%" stop-color="#D8E8DF" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#509A79"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg142)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:12;grid-row:6;
451opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg152" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#1E3539" stop-opacity="1"></stop><stop offset="100%" stop-color="#509A79" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#1E3539"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg152)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:15;grid-row:6;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Their product expands and improves at a rapid pace."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:11;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The whole Upside team couldn't be nicer. Such supportive partners and wonderful to work with."><img class="mc-headshot" src="/images/mentions/linkedin/sam-zolnor.png" alt="Sam Zolnor" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:16;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Pipeline went from a debate over methodology to a conversation about what to do next."><img class="mc-headshot" src="/images/mentions/case/lindsey-marymont.png" alt="Lindsey Marymont" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:11;grid-row:6;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: They're doing legendary work at Upside. Definitely check them out."><img class="mc-headshot" src="/images/mentions/linkedin/darshan-advani.jpg" alt="Darshan Advani" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:16;grid-row:6;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg161" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#0C1E20" stop-opacity="1"></stop><stop offset="100%" stop-color="#3F8265" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#0C1E20"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg161)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:10;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The automated version of the board slides I used to build by hand, finally telling a complete story."><img class="mc-headshot" src="/images/mentions/case/carilu-dietrich.jpg" alt="Carilu Dietrich" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:17;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We were fully integrated
451with all our data populated in just two to three days â compared to a previous competitor that took over a year to set up."><img class="mc-headshot" src="/images/mentions/case/lisa-cole.jpg" alt="Lisa Cole" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:10;grid-row:6;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: With Upside, we see a complete milestone analysis with data pulled from Gong we'd never see in Salesforce."><img class="mc-headshot" src="/images/mentions/case/lindsey-marymont.png" alt="Lindsey Marymont" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:17;grid-row:6;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg34" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#B5C4C7" stop-opacity="1"></stop><stop offset="100%" stop-color="#1E3539" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#B5C4C7"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg34)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:6;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Easiest way to build a dashboard (miniapp) ever."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:21;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Their team has been the BEST partners. The platform just keeps getting better â definitely game changing for us."><img class="mc-headshot" src="/images/mentions/linkedin/wendy-werve.png" alt="Wendy Werve" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:6;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside's flexibility â and its ability to stitch the buyer journey together accurately."><img class="mc-headshot" src="/images/mentions/g2/sam-z.png" alt="Sam Zolnor" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:21;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: They're quickly becoming the data layer for GTME."><img class="mc-headshot" src="/images/mentions/linkedin/camille-ricketts.jpg" alt="Camille Ricketts" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:5;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Unique insights I haven't been able to get from any other tool."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:22;grid-row:4;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The MCP feature has helped my team find insights to themes we didn't even have in our scope."><img class="mc-headshot" src="/images/mentions/g2/nicolas-y.webp" alt="Nicolas Yahni" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:9;grid-row:2;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg65" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#B5C4C7" stop-opacity="1"></stop><stop offset="100%" stop-color="#1E3539" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#B5C4C7"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg65)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:18;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The Upside team is the best!"><img class="mc-headshot" src="/images/mentions/linkedin/tina-staroselsky.jpg" alt="Tina Staroselsky" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:9;grid-row:6;
451opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg132" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#0C1E20" stop-opacity="1"></stop><stop offset="100%" stop-color="#3F8265" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#0C1E20"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg132)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:18;grid-row:6;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Goes beyond multi-touch attribution â it uncovers what actually influenced the outcome."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:8;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The value we've seen already is huge. Can't wait for more."><img class="mc-headshot" src="/images/mentions/linkedin/lindsey-marymont.jpg" alt="Lindsey Marymont" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:19;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside makes the un-attributable attributable."><img class="mc-headshot" src="/images/mentions/g2/darshan-a.jpg" alt="Darshan Advani" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:8;grid-row:6;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Love what the team at Upside is doing with the AI data layer â the need for a semantic / context layer is rising fast."><img class="mc-headshot" src="/images/mentions/linkedin/andy-mowat.jpg" alt="Andy Mowat" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:19;grid-row:6;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We were fortunate to start working with Upside as a design partner early on. Blown away at what they've built."><img class="mc-headshot" src="/images/mentions/linkedin/wendy-werve.png" alt="Wendy Werve" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:5;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: It pulls all of your data across platforms â including your CRM â and turns it into actionable information."><img class="mc-headshot" src="/images/mentions/linkedin/sam-zolnor.png" alt="Sam Zolnor" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:22;grid-row:3;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Fast setup, detailed attribution, flexible to slice data as needed."><img class="mc-headshot" src="/images/mentions/g2/kate-j.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:5;grid-row:5;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg160" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#869DA2" stop-opacity="1"></stop><stop offset="100%" stop-color="#15292C" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#869DA2"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg160)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:22;grid-row:5;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: You can connect LinkedIn ad engagements directly to closed-won pipeline â or even connect billboard mentions in calls to the campaign you deployed."><img class="mc-headshot" src="/images/mentions/g2/darshan-a.jpg" alt="Darshan Advani" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:4;grid-row:4;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg154" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#316851" stop-opacity="1"></stop><stop offset="100%" stop-color="#B4D2C1" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#316851"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg154)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:23;grid-row:4;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg1" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#869DA2" stop-opacity="1"></stop><stop offset="100%" stop-color="#15292C" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#869DA2"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg1)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:7;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside stitched all these data points together â and when I saw that, it created an epiphany for me. I finally understood what was possible."><img class="mc-headshot" src="/images/mentions/case/matt-grebow.png" alt="Matt Grebow" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:20;grid-row:2;opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside's integrations bring all of our data into one place."><img class="mc-headshot" src="/images/mentions/g2/mariah-o.jpg" alt="Mariah Olive" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:7;grid-row:6;
451opacity:1"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The Upside team figured out the hard piece â before AI can drive GTM workflows, the data underneath has to be usable."><img class="mc-headshot" src="/images/mentions/linkedin/chris-h.jpg" alt="Chris H." loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:20;grid-row:6;opacity:1"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg165" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#B5C4C7" stop-opacity="1"></stop><stop offset="100%" stop-color="#1E3539" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#B5C4C7"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg165)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:4;grid-row:3;opacity:0.9983436782439372"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Fan of Upside and the rise of growth engineers."><img class="mc-headshot" src="/images/mentions/linkedin/rish-gupta.jpg" alt="Rish Gupta" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:23;grid-row:3;opacity:0.9983436782439372"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Love Upside for visibility into the prospect/customer lifecycle."><img class="mc-headshot" src="/images/mentions/linkedin/sam-zolnor.png" alt="Sam Zolnor" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:4;grid-row:5;opacity:0.9983436782439372"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We got value from Upside so quickly."><img class="mc-headshot" src="/images/mentions/linkedin/kate-johnson.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:23;grid-row:5;opacity:0.9983436782439372"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Honestly, the first time I found a huge use case for AI for me."><img class="mc-headshot" src="/images/mentions/case/carl-gunlefinger.png" alt="Carl Gunlefinger" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:3;grid-row:4;opacity:0.9637362637362638"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg148" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#B5C4C7" stop-opacity="1"></stop><stop offset="100%" stop-color="#1E3539" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#B5C4C7"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg148)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:24;grid-row:4;opacity:0.9901098901098901"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Anything we've had notes for has been ticketed and quickly updated in the platform."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell" style="grid-column:21;grid-row:2;opacity:0.9580735884912591"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg137" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#1E3539" stop-opacity="1"></stop><stop offset="100%" stop-color="#509A79" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#1E3539"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg137)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:6;grid-row:6;
451opacity:0.9885655241339798"><button type="button" class="mc-cell__btn" aria-label="Customer mention: AI has turned the attribution game Upside down â pun unintended â and Upside is a pioneer that rocks!"><img class="mc-headshot" src="/images/mentions/linkedin/nalini-mohan.jpg" alt="Nalini Mohan" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:21;grid-row:6;opacity:0.9580735884912591"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg131" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#0C1E20" stop-opacity="1"></stop><stop offset="100%" stop-color="#3F8265" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#0C1E20"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg131)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:3;grid-row:3;opacity:0.8995101315552508"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg157" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#316851" stop-opacity="1"></stop><stop offset="100%" stop-color="#B4D2C1" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#316851"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg157)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:24;grid-row:3;opacity:0.8995101315552508"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg158" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#869DA2" stop-opacity="1"></stop><stop offset="100%" stop-color="#15292C" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#869DA2"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg158)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:3;grid-row:5;opacity:0.9725936722423412"><button type="button" class="mc-cell__btn" aria-label="Customer mention: That stat about AI discovery leading to higher win rates is huge."><img class="mc-headshot" src="/images/mentions/linkedin/james-nolle.jpg" alt="James Nolle" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:24;grid-row:5;opacity:0.9725936722423412"><button type="button" class="mc-cell__btn" aria-label="Customer mention: This product makes me weep â the fact that you all understand the nuances of sales and marketing working together. The evidence along with the overall story⦠I have no words."><img class="mc-headshot" src="/images/mentions/case/jessica-bolgiano.jpg" alt="Jessica Bolgiano" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:13;grid-row:1;opacity:0.89785014692971"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg44" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#869DA2" stop-opacity="1"></stop><stop offset="100%" stop-color="#15292C" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#869DA2"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg44)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:14;grid-row:1;opacity:0.9721409491626481"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Marketers and RevOps leaders log in on their own now â without waiting for a special analysis deck."><img class="mc-headshot" src="/images/mentions/case/amy-wellersdick.jpg" alt="Amy Wellersdick" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:14;grid-row:7;opacity:0.89785014692971"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg138" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#509A79" stop-opacity="1"></stop><stop offset="100%" stop-color="#D8E8DF" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#509A79"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg138)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:12;grid-row:1;opacity:0.8888551346483993"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg146" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#509A79" stop-opacity="1"></stop><stop offset="100%" stop-color="#D8E8DF" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#509A79"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg146)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:15;grid-row:1;opacity:0.969687763995018"><button type="button" class="mc-cell__btn" aria-label="Customer mention: It's made me a smarter operations person than I've ever been in my career."><img class="mc-headshot" src="/images/mentions/case/charlie-flanagan.jpg" alt="Charlie Flanagan" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:15;grid-row:7;opacity:0.8888551346483993"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg149" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#316851" stop-opacity="1"></stop><stop offset="100%" stop-color="#B4D2C1" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#316851"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg149)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:22;grid-row:2;opacity:0.8842932543518092"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg167" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#1E3539" stop-opacity="1"></stop><stop offset="100%" stop-color="#509A79" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#1E3539"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg167)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:5;grid-row:6;
451opacity:0.8842932543518092"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg123" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#509A79" stop-opacity="1"></stop><stop offset="100%" stop-color="#D8E8DF" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#509A79"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg123)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:22;grid-row:6;opacity:0.9684436148232207"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Mada and the Upside team are amazing!"><img class="mc-headshot" src="/images/mentions/linkedin/felicia-curcuru.jpg" alt="Felicia Curcuru" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:11;grid-row:1;opacity:0.8710760962708635"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg20" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#B5C4C7" stop-opacity="1"></stop><stop offset="100%" stop-color="#1E3539" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#B5C4C7"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg20)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:11;grid-row:7;opacity:0.9648389353465991"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Love this â such a clear explanation of something complex I've been trying to articulate for a while."><img class="mc-headshot" src="/images/mentions/linkedin/lauren-alt-kishpaugh.jpg" alt="Lauren Alt Kishpaugh" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:16;grid-row:7;opacity:0.8710760962708635"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg166" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#B5C4C7" stop-opacity="1"></stop><stop offset="100%" stop-color="#1E3539" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#B5C4C7"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg166)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:2;grid-row:4;opacity:0.863003663003663"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg102" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#1E3539" stop-opacity="1"></stop><stop offset="100%" stop-color="#509A79" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#1E3539"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg102)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:25;grid-row:4;opacity:0.863003663003663"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg159" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#509A79" stop-opacity="1"></stop><stop offset="100%" stop-color="#D8E8DF" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#509A79"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg159)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:10;grid-row:1;opacity:0.9577030507286747"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We faced a classic B2B puzzle â months of spreadsheet wrangling to answer one ROI question."><img class="mc-headshot" src="/images/mentions/case/charlie-flanagan.jpg" alt="Charlie Flanagan" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:17;grid-row:1;opacity:0.8449111860051404"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg169" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#0C1E20" stop-opacity="1"></stop><stop offset="100%" stop-color="#3F8265" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#0C1E20"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg169)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:17;grid-row:7;opacity:0.9577030507286747"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Get a demo of this product ASAP. It will blow your mind."><img class="mc-headshot" src="/images/mentions/linkedin/wendy-werve.png" alt="Wendy Werve" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:9;grid-row:1;opacity:0.9484283777203308"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Our team are big fans of Upside â it's been pivotal in unlocking our data for us."><img class="mc-headshot" src="/images/mentions/linkedin/balqis-osman.jpg" alt="Balqis Osman" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:18;grid-row:1;opacity:0.9484283777203308"><button type="button" class="mc-cell__btn" aria-label="Customer mention: A unique, customizable view across our entire stack."><img class="mc-headshot" src="/images/mentions/g2/mariah-o.jpg" alt="Mariah Olive" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:9;grid-row:7;opacity:0.9484283777203308"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Big fan of the team over at Upside!!"><img class="mc-headshot" src="/images/mentions/linkedin/drew-smith.jpg" alt="Drew Smith" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:4;grid-row:2;opacity:0.947264053701262"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Incredible."><img class="mc-headshot" src="/images/mentions/linkedin/dave-fontenot.jpg" alt="Dave Fontenot" loading="lazy" data-dim="true"/></button></div><div class="mc-cell" style="grid-column:23;grid-row:2;opacity:0.8066348635712939"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg93" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#0C1E20" stop-opacity="1"></stop><stop offset="100%" stop-color="#3F8265" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#0C1E20"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg93)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:4;grid-row:6;
451opacity:0.8066348635712939"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg145" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#B5C4C7" stop-opacity="1"></stop><stop offset="100%" stop-color="#1E3539" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#B5C4C7"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg145)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell" style="grid-column:23;grid-row:6;opacity:0.8066348635712939"><div class="mc-cell__btn mc-cell__btn--decorative" aria-hidden="true"><svg viewBox="0 0 48 48" preserveAspectRatio="xMidYMid slice"><defs><linearGradient id="avg155" x1="0" y1="0" x2="0" y2="1"><stop offset="0%" stop-color="#0C1E20" stop-opacity="1"></stop><stop offset="100%" stop-color="#3F8265" stop-opacity="0.45"></stop></linearGradient></defs><rect x="9" y="9" width="30" height="30" rx="6" fill="#0C1E20"></rect><rect x="9" y="9" width="30" height="30" rx="6" fill="url(#avg155)" opacity="0.5"></rect><rect x="9.5" y="9.5" width="29" height="29" rx="5.5" fill="none" stroke="rgba(255,255,255,0.04)"></rect></svg></div></div><div class="mc-cell mc-cell--has-quote" style="grid-column:2;grid-row:3;opacity:0.9465674192368794"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We have been diving in and geeking out with Upside!"><img class="mc-headshot" src="/images/mentions/linkedin/kaycee-mcadams.jpg" alt="Kaycee McAdams" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:25;grid-row:3;opacity:0.9465674192368794"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside was live in a day."><img class="mc-headshot" src="/images/mentions/case/kate-johnson.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:2;grid-row:5;opacity:0.9465674192368794"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Excited to be working with the team."><img class="mc-headshot" src="/images/mentions/linkedin/lindsey-marymont.jpg" alt="Lindsey Marymont" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:25;grid-row:5;opacity:0.9465674192368794"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside gave us that missing number: influenced pipeline â actual opportunities where paid media showed up in the buying journey."><img class="mc-headshot" src="/images/mentions/g2/cameron-t.jpg" alt="Cameron Tomczak" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:8;grid-row:1;opacity:0.9371891916542769"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Easily spinning up custom reports with natural language makes showing the value of marketing easy."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:19;grid-row:1;opacity:0.9371891916542769"><button type="button" class="mc-cell__btn" aria-label="Customer mention: With Upside, we can see events are actually a massive flywheel for our business."><img class="mc-headshot" src="/images/mentions/case/ethan-smith.png" alt="Ethan Smith" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:19;grid-row:7;opacity:0.9371891916542769"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We had no idea how many people were referring deals to us. Upside showed us the full picture."><img class="mc-headshot" src="/images/mentions/case/ethan-smith.png" alt="Ethan Smith" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:1;grid-row:4;opacity:0.9351648351648352"><button type="button" class="mc-cell__btn" aria-label="Customer mention: This is exactly what has always been missing from revenue reporting."><img class="mc-headshot" src="/images/mentions/case/rebecca-scully.jpg" alt="Rebecca Scully" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:26;grid-row:4;opacity:0.9351648351648352"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Dan and the Upside team are building something genuinely revolutionary for attribution."><img class="mc-headshot" src="/images/mentions/linkedin/darshan-advani.jpg" alt="Darshan Advani" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:3;grid-row:2;opacity:0.9252169720296486"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The executive team uses Upside every week."><img class="mc-headshot" src="/images/mentions/case/lindsey-marymont.png" alt="Lindsey Marymont" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:24;grid-row:2;opacity:0.9252169720296486"><button type="button" class="mc-cell__btn" aria-label="Customer mention: It helps us see where we need to double down and what's working best."><img class="mc-headshot" src="/images/mentions/g2/nicolas-y.webp" alt="Nicolas Yahni" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:3;grid-row:6;
451opacity:0.9252169720296486"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The biggest shift: once we launched, the team was way more self-sufficient with data."><img class="mc-headshot" src="/images/mentions/case/amy-wellersdick.jpg" alt="Amy Wellersdick" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:24;grid-row:6;opacity:0.9252169720296486"><button type="button" class="mc-cell__btn" aria-label="Customer mention: It can take over a huge chunk of the time most marketing leaders spend digging through the CRM doing dot-connecting detective work."><img class="mc-headshot" src="/images/mentions/linkedin/kacie-jenkins.jpg" alt="Kacie Jenkins" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:7;grid-row:1;opacity:0.9241723472079132"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Complete picture all in one place of what marketing and sales are doing to create and close pipeline."><img class="mc-headshot" src="/images/mentions/g2/kate-j.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:20;grid-row:1;opacity:0.9241723472079132"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Helps uncover what actually influenced an outcome â whether they were referred or had been a user at a previous company."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:7;grid-row:7;opacity:0.9241723472079132"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Huge fan of Upside â great products and even better people."><img class="mc-headshot" src="/images/mentions/linkedin/chris-perpignani.jpg" alt="Chris Perpignani" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:26;grid-row:3;opacity:0.920325121414319"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Visibility into massive data â without hiring another human to solve big data problems."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:1;grid-row:5;opacity:0.920325121414319"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside is nothing short of amazing! It powers incredible insights and views into our data in minutes that previously would have taken weeks or months to build."><img class="mc-headshot" src="/images/mentions/g2/carl-g.jpg" alt="Carl Gunlefinger" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:26;grid-row:5;opacity:0.920325121414319"><button type="button" class="mc-cell__btn" aria-label="Customer mention: The MCP lets me drill into the data â or zoom back out â in almost any way I can imagine."><img class="mc-headshot" src="/images/mentions/g2/carl-g.jpg" alt="Carl Gunlefinger" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:6;grid-row:1;opacity:0.9095659196809697"><button type="button" class="mc-cell__btn" aria-label="Customer mention: It helped us validate that what we thought was true was actually true."><img class="mc-headshot" src="/images/mentions/case/amy-wellersdick.jpg" alt="Amy Wellersdick" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:21;grid-row:1;opacity:0.9095659196809697"><button type="button" class="mc-cell__btn" aria-label="Customer mention: No two journeys are exactly the same. It's like a snowflake."><img class="mc-headshot" src="/images/mentions/case/wendy-werve.png" alt="Wendy Werve" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:21;grid-row:7;opacity:0.9095659196809697"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Having the best time with the Upside MCP in Claude."><img class="mc-headshot" src="/images/mentions/linkedin/balqis-osman.jpg" alt="Balqis Osman" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:2;grid-row:2;opacity:0.902454895029004"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Finally understanding the true ROI of our marketing campaigns across channels."><img class="mc-headshot" src="/images/mentions/g2/caitlin-m.jpg" alt="Caitlin Maloney" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:2;grid-row:6;
451opacity:0.902454895029004"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Understanding the full funnel of our leads, from initial touchpoint all the way to closed won or lost."><img class="mc-headshot" src="/images/mentions/g2/nicolas-y.webp" alt="Nicolas Yahni" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:25;grid-row:6;opacity:0.902454895029004"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Lots of talk about GTMEs these days â but these folks are doing it best."><img class="mc-headshot" src="/images/mentions/linkedin/camille-ricketts.jpg" alt="Camille Ricketts" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:5;grid-row:1;opacity:0.8935507773809153"><button type="button" class="mc-cell__btn" aria-label="Customer mention: AI features that helped add richer insights to our buyer journey."><img class="mc-headshot" src="/images/mentions/g2/sam-z.png" alt="Sam Zolnor" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:22;grid-row:1;opacity:0.8935507773809153"><button type="button" class="mc-cell__btn" aria-label="Customer mention: I've loved getting the keys to the proverbial Upside car."><img class="mc-headshot" src="/images/mentions/linkedin/zach-kunkel.jpg" alt="Zach Kunkel" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:5;grid-row:7;opacity:0.8935507773809153"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Every time I meet with the Upside team, something really creative comes out of it."><img class="mc-headshot" src="/images/mentions/g2/darshan-a.jpg" alt="Darshan Advani" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:1;grid-row:2;opacity:0.8791000263641361"><button type="button" class="mc-cell__btn" aria-label="Customer mention: I love Mada and her team!!"><img class="mc-headshot" src="/images/mentions/linkedin/tracy-lawrence.jpg" alt="Tracy Lawrence" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:26;grid-row:2;opacity:0.8791000263641361"><button type="button" class="mc-cell__btn" aria-label="Customer mention: I've been in marketing for 10+ years, and I've never been able to get a clear picture of the buyer journey."><img class="mc-headshot" src="/images/mentions/case/lindsey-marymont.png" alt="Lindsey Marymont" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:1;grid-row:6;opacity:0.8791000263641361"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Upside is doing it in innovative ways we haven't seen other startups do yet."><img class="mc-headshot" src="/images/mentions/case/amy-wellersdick.jpg" alt="Amy Wellersdick" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:4;grid-row:7;opacity:0.8762951334379906"><button type="button" class="mc-cell__btn" aria-label="Customer mention: I'm a BIG fan of Mada Seghete and Alex Bauer and what they're building at Upside!"><img class="mc-headshot" src="/images/mentions/linkedin/brandon-redlinger.jpg" alt="Brandon Redlinger" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:23;grid-row:7;opacity:0.8762951334379906"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Their AI-powered deep research tool helped me surface so much to my broader team â beyond just what marketing programs were working."><img class="mc-headshot" src="/images/mentions/linkedin/sam-zolnor.png" alt="Sam Zolnor" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:3;grid-row:1;opacity:0.8579516323886283"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We can now walk into a leadership meeting and show influenced pipeline broken down by account, campaign, and month."><img class="mc-headshot" src="/images/mentions/g2/cameron-t.jpg" alt="Cameron Tomczak" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:24;grid-row:1;opacity:0.8579516323886283"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We started with a goal of better attribution, but Upside went well beyond â the granularity and visibility into our prospect and customer journeys is incredible."><img class="mc-headshot" src="/images/mentions/linkedin/wendy-werve.png" alt="Wendy Werve" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:3;grid-row:7;opacity:0.8579516323886283"><button type="button" class="mc-cell__btn" aria-label="Customer mention: What you're building is amazing and unlike anything else in the market. I've not been this excited about a GTM product or team in a very long time."><img class="mc-headshot" src="/images/mentions/linkedin/wendy-werve.png" alt="Wendy Werve" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:24;grid-row:7;opacity:0.8579516323886283"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We are like kids in a candy shop digging into accounts and opportunities."><img class="mc-headshot" src="/images/mentions/case/wendy-werve.png" alt="Wendy Werve" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:2;grid-row:1;opacity:0.85"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Most attribution tools force you to choose between a model and the truth. Upside lets you have both."><img class="mc-headshot" src="/images/mentions/case/stephen-daniels.jpg" alt="Stephen Daniels" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:25;grid-row:1;opacity:0.85"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We used to start every question by asking how much we could really trust the data. Not the case with Upside anymore."><img class="mc-headshot" src="/images/mentions/linkedin/zach-kunkel.jpg" alt="Zach Kunkel" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote" style="grid-column:1;grid-row:1;opacity:0.85"><button type="button" class="mc-cell__btn" aria-label="Customer mention: Other platforms have you spend months assigning rules, scores, and weights."><img class="mc-headshot" src="/images/mentions/g2/kate-j.jpg" alt="Kate Johnson" loading="lazy" data-dim="true"/></button></div><div class="mc-cell mc-cell--has-quote mc-cell--anon-quote" style="grid-column:1;grid-row:7;opacity:0.85"><button type="button" class="mc-cell__btn" aria-label="Customer mention: We'
451re able to build miniapps with LLMs that benefit our sales teams and leaders."><svg viewBox="0 0 24 24" preserveAspectRatio="xMidYMid slice" style="filter:saturate(0.6) brightness(0.97);transition:filter 200ms cubic-bezier(0.2,0,0,1)"><rect x="0" y="0" width="24" height="24" rx="4.5" fill="#316851"></rect><path d="M12.122 5.143c.45 0 .9.044 1.342.132l-1.342 2.806C9.962 8.08 8.203 9.84 8.203 12s1.76 3.92 3.92 3.92c.937 0 1.844-.338 2.553-.951l1.483 2.572A6.856 6.856 0 0 1 5.266 12a6.856 6.856 0 0 1 6.856-6.856Zm3.498.49h.026q.639 0 1.101.34q.465.345.466.946c0 .639-.36 1.03-1.035 1.376l-.377.191c-.403.204-.602.385-.657.706h2.05v.85h-3.101v-.144q-.001-.788.314-1.306q.315-.517 1.102-.917l.242-.117c.427-.216.538-.401.538-.625c0-.266-.228-.458-.6-.458c-.44 0-.773.228-1.004.694l-.592-.595q.196-.417.619-.675a1.7 1.7 0 0 1 .908-.266m-2.094 5.388h3.394l1.697 2.937l-1.697 2.94l-1.697-2.94H11.83z" fill="#EEF5F1"></path><rect x="0.25" y="0.25" width="23.5" height="23.5" rx="4.25" fill="none" stroke="rgba(255,255,255,0.06)"></rect></svg></button></div></div></div></div><div class="mc-cta"><a class="mc-btn mc-btn--primary" href="/request-demo" data-discover="true">Talk to sales</a></div><div class="mc-platform-row" role="navigation" aria-label="See more mentions"><span class="mc-platform-row__label">See more on</span><a class="mc-platform-link" href="https://www.linkedin.com/company/upsidelabs/" target="_blank" rel="noopener noreferrer nofollow"><span class="mc-platform-link__icon"><svg viewBox="0 0 24 24" fill="currentColor"><path d="M4.5 3.5a2 2 0 100 4 2 2 0 000-4zM3 9h3v12H3V9zm6 0h2.9v1.7h.04c.41-.78 1.41-1.7 2.91-1.7 3.11 0 3.69 2.05 3.69 4.71V21h-3v-5.6c0-1.34-.03-3.07-1.87-3.07-1.87 0-2.16 1.46-2.16 2.97V21H9V9z"></path></svg></span><span class="mc-platform-link__name">LinkedIn</span><span class="mc-platform-link__arrow" aria-hidden="true">â</span></a><a class="mc-platform-link" href="https://www.g2.com/products/upside-upside/reviews" target="_blank" rel="noopener noreferrer nofollow"><span class="mc-platform-link__icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" stroke-linecap="round" stroke-linejoin="round"><path d="M21 12a9 9 0 11-3.5-7.1"></path><path d="M21 5v4h-4"></path></svg></span><span class="mc-platform-link__name">G2</span><span class="mc-platform-link__arrow" aria-hidden="true">â</span></a><a class="mc-platform-link" href="/case-studies" data-discover="true"><span class="mc-platform-link__icon"><svg viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" stroke-linecap="round" stroke-linejoin="round"><path d="M5 4h10l4 4v12a1 1 0 0 1-1 1H5a1 1 0 0 1-1-1V5a1 1 0 0 1 1-1z"></path><path d="M14 4v5h5"></path><path d="M8 13h7M8 17h5"></path></svg></span><span class="mc-platform-link__name">Case studies</span><span class="mc-platform-link__arrow" aria-hidden="true">â</span></a></div></section></div></div></div><section class="hcta"><div class="hcta-avatar"><img src="/images/upside-icon-green.svg" alt="" aria-hidden="true" width="54" height="45"/></div><div class="hcta-copy"><h2 class="hcta-heading">Build your GTM on data you can trust.</h2><p class="hcta-sub">Book a demo and see what your team can build, automate, and finally answer once your GTM data is something you trust.</p></div><div class="hcta-actions"><a class="hcta-btn hcta-btn--primary" href="/request-demo" data-discover="true">Request demo</a><a class="hcta-btn hcta-btn--secondary" href="/platform" data-discover="true">Explore the platform<span class="hcta-btn__arrow" aria-hidden="true">â</span></a></div><style> 452 .hcta { 453 width: 100%; 454 box-sizing: border-box; 455 display: flex; 456 flex-direction: column; 457 align-items: center; 458 gap: 40px; 459 padding: 96px 72px; 460 background: linear-gradient(180deg, rgba(255,255,255,0) 0%, rgba(255,255,255,0.2) 100%), #509a79; 461 } 462 .hcta-avatar { 463 width: 96px; 464 height: 96px; 465 border-radius: 24px; 466 display: flex; 467 align-items: center; 468 justify-content: center; 469 background: rgba(255,255,255,0.95); 470 box-shadow: 0 0 0 1px rgba(0,0,0,0.075), 0 2px 2px rgba(0,0,0,0.04); 471 } 472 .hcta-avatar img { display: block; } 473 .hcta-copy { 474 display: flex; 475 flex-direction: column; 476 align-items: center; 477 gap: 20px; 478 } 479 .hcta-heading { 480 margin: 0; 481 max-width: 600px; 482 text-align: center; 483 color: #fff; 484 font-size: 48px; 485 line-height: 55.2px; 486 font-weight: 500; 487 letter-spacing: -1.92px; 488 } 489 .hcta-sub { 490 margin: 0; 491 max-width: 640px; 492 text-align: center; 493 color: rgba(255,255,255,0.6); 494 font-size: 20px; 495 line-height: 30px; 496 font-weight: 400; 497 } 498 .hcta-actions { 499 display: flex; 500 gap: 20px; 501 justify-content: center; 502 flex-wrap: wrap; 503 } 504 .hcta-btn { 505 display: inline-flex; 506 align-items: center; 507 gap: 8px; 508 border-radius: 999px; 509 padding: 14px 20px; 510 font-size: 16px; 511 line-height: 20.8px; 512 font-weight: 500; 513 text-decoration: none; 514 transition: background 0.15s ease, color 0.15s ease, border-color 0.15s ease; 515 } 516 .hcta-btn--primary { background: #fff; color: #509a79; } 517 .hcta-btn--primary:hover { background: rgba(255,255,255,0.9); } 518 .hcta-btn--secondary { background: transparent; color: #fff; border: 1.75px solid #fff; } 519 .hcta-btn--secondary:hover { background: rgba(255,255,255,0.12); } 520 .hcta-btn__arrow { font-size: 15px; line-height: 1; } 521 @media (max-width: 860px) { 522 .hcta { padding: 56px 24px; gap: 32px; } 523 .hcta-heading { font-size: 32px; line-height: 38px; letter-spacing: -1px; } 524 .hcta-sub { font-size: 17px;
524 line-height: 26px; } 525 } 526 </style></section><footer class="footer"><div class="footer__container"><div class="footer__wrapper"><div class="footer__top"><div class="footer__company"><a class="w-inline-block" href="/" data-discover="true"><img src="/images/upside-logo.svg" loading="lazy" alt="" class="footer__logo"/></a><p class="body-m">The data layer for the age of agentic GTM.</p><div class="footer__llm"><p class="body-s footer__llm-label">Get an AI summary of Upside</p><div class="footer__llm-icons"><a href="https://chatgpt.com/?q=I'm%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it's%20for%2C%20and%20what%20I'd%20get%20out%20of%20it%20day%20to%20day%3F%20I'm%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CRM%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="ChatGPT summary of Upside" title="Ask ChatGPT"><img src="/images/llm-chatgpt.jpg" loading="lazy" alt="ChatGPT"/></a><a href="https://claude.ai/new?q=I'm%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it's%20for%2C%20and%20what%20I'd%20get%20out%20of%20it%20day%20to%20day%3F%20I'm%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CRM%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="Claude summary of Upside" title="Ask Claude"><img src="/images/llm-claude.webp" loading="lazy" alt="Claude"/></a><a href="https://www.perplexity.ai/search/new?q=I'm%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it's%20for%2C%20and%20what%20I'd%20get%20out%20of%20it%20day%20to%20day%3F%20I'm%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CRM%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="Perplexity summary of Upside" title="Ask Perplexity"><img src="/images/llm-perplexity.webp" loading="lazy" alt="Perplexity"/></a><a href="https://x.com/i/grok?text=I'm%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it's%20for%2C%20and%20what%20I'd%20get%20out%20of%20it%20day%20to%20day%3F%20I'm%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CR
526M%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="Grok summary of Upside" title="Ask Grok"><img src="/images/llm-grok.webp" loading="lazy" alt="Grok"/></a><a href="https://www.google.com/search?udm=50&q=I'm%20evaluating%20Upside%20(https%3A%2F%2Fupside.tech)%20for%20my%20go-to-market%20team%20and%20want%20an%20honest%2C%20concrete%20picture%20before%20I%20book%20a%20demo.%0A%0ACan%20you%20explain%20what%20Upside%20actually%20does%2C%20who%20it's%20for%2C%20and%20what%20I'd%20get%20out%20of%20it%20day%20to%20day%3F%20I'm%20especially%20interested%20in%20how%20it%20fits%20with%20the%20tools%20we%20already%20use%20(our%20CRM%2C%20email%2C%20and%20call%20recordings)%20and%20how%20it%20works%20with%20AI%20tools%20and%20agents.%0A%0APlease%20base%20your%20answer%20on%20their%20website%20%E2%80%94%20start%20at%20https%3A%2F%2Fupside.tech%20and%20look%20at%20https%3A%2F%2Fupside.tech%2Fplatform%2C%20https%3A%2F%2Fupside.tech%2Fcase-studies%2C%20and%20https%3A%2F%2Fupside.tech%2Fblog%20%E2%80%94%20and%20cite%20the%20pages%20you%20draw%20from." target="_blank" rel="noopener noreferrer" class="footer__llm-link" aria-label="Google AI summary of Upside" title="Ask Google AI"><img src="/images/llm-gemini.webp" loading="lazy" alt="Google AI"/></a></div></div></div><nav class="footer__nav"><div class="footer__nav-column"><div class="footer__nav-column-header"><p class="body-m">Platform</p></div><div class="footer__nav-links"><a class="footer__nav-link body-s" href="/platform" data-discover="true">Platform overview</a><a class="footer__nav-link body-s" href="/platform/data-foundation" data-discover="true">Data Foundation</a><a class="footer__nav-link body-s" href="/platform/dashboard" data-discover="true">Dashboard</a><a class="footer__nav-link body-s" href="/platform/deep-research" data-discover="true">Deep Research</a><a class="footer__nav-link body-s" href="/platform/pipedash" data-discover="true">Pipedash</a><a class="footer__nav-link body-s" href="/platform/mcp" data-discover="true">MCP</a><a class="footer__nav-link body-s" href="/platform/miniapps" data-discover="true">Miniapps</a><a class="footer__nav-link body-s" href="/platform/radiant" data-discover="true">Radiant</a><a class="footer__nav-link body-s" href="/platform/upside-agent" data-discover="true">Upside Agent</a><a class="footer__nav-link body-s" href="/platform/insight-engineering" data-discover="true">Insight Engineering</a></div></div><div class="footer__nav-column"><div class="footer__nav-column-header"><p class="body-m">Use Cases</p></div><div class="footer__nav-links"><a class="footer__nav-link body-s" href="/use-cases" data-discover="true">All use cases</a><a class="footer__nav-link body-s" href="/use-cases/revenue-attribution" data-discover="true">Revenue attribution</a><a class="footer__nav-link body-s" href="/use-cases/aeo-measurement" data-discover="true">AEO measurement</a><a class="footer__nav-link body-s" href="/use-cases/event-field-marketing" data-discover="true">Event & field marketing</a><a class="footer__nav-link body-s" href="/use-cases/account-management" data-discover="true">Account management</a><a class="footer__nav-link body-s" href="/use-cases/ask-your-gtm-data" data-discover="true">Ask your GTM data</a><a class="footer__nav-link body-s" href="/use-cases/gtm-apps" data-discover="true">GTM apps</a></div></div><div class="footer__nav-column"><div class="footer__nav-column-header"><p class="body-m">Resources</p></div><div class="footer__nav-links"><a class="footer__nav-link body-s" href="/webinars" data-discover="true">Webinars</a><a class="footer__nav-link body-s" href="/blog" data-discover="true">Blog</a><a class="footer__nav-link body-s" href="/events" data-discover="true">Events</a><a class="footer__nav-link body-s" href="/gtme" data-discover="true">
526GTM Engineer Community</a><a href="https://docs.upside.tech/" target="_blank" rel="noopener noreferrer" class="footer__nav-link body-s">Documentation</a><a class="footer__nav-link body-s" href="/resources/miniapp-examples" data-discover="true">Miniapp Examples</a><a class="footer__nav-link body-s" href="/resources/skills" data-discover="true">Skills</a><a class="footer__nav-link body-s" href="/resources/how-to-attract-a-dragon" data-discover="true">How To Attract A Dragon</a><a class="footer__nav-link body-s" href="/customers" data-discover="true">Customers</a><a class="footer__nav-link body-s" href="/glossary" data-discover="true">GTM Glossary</a><a class="footer__nav-link body-s" href="/pricing" data-discover="true">Pricing</a></div></div><div class="footer__nav-column"><div class="footer__nav-column-header"><p class="body-m">Company</p></div><div class="footer__nav-links"><a class="footer__nav-link body-s" href="/about" data-discover="true">About Us</a><a class="footer__nav-link body-s" href="/security" data-discover="true">Security</a><a href="https://jobs.ashbyhq.com/upside-tech" target="_blank" rel="noopener noreferrer" class="footer__nav-link body-s">Careers</a><a href="https://trust.upside.tech" target="_blank" rel="noopener noreferrer" class="footer__nav-link body-s">Trust Center</a><a href="https://status.upside.tech" target="_blank" rel="noopener noreferrer" class="footer__nav-link body-s">Status</a><a class="footer__nav-link body-s" href="/legal/terms-of-service" data-discover="true">Terms of Service</a><a class="footer__nav-link body-s" href="/legal/privacy-policy" data-discover="true">Privacy Policy</a><a class="footer__nav-link body-s" href="/legal/cookie-policy" data-discover="true">Cookie Policy</a></div></div></nav></div><div class="footer__bottom"><div class="footer__social-links"><a href="https://www.linkedin.com/company/upsidelabs/" target="_blank" rel="noopener noreferrer" class="footer__social-link w-inline-block"><img src="/images/linkedin.svg" loading="lazy" alt="LinkedIn"/></a><a href="https://www.instagram.com/unfilteredupside/" target="_blank" rel="noopener noreferrer" class="footer__social-link w-inline-block"><img src="/images/instagram.svg" loading="lazy" alt="Instagram"/></a><a href="https://www.youtube.com/@upsidelabs" target="_blank" rel="noopener noreferrer" class="footer__social-link w-inline-block"><img src="/images/youtube.svg" loading="lazy" alt="YouTube"/></a><a href="https://x.com/upsidegtm" target="_blank" rel="noopener noreferrer" class="footer__social-link w-inline-block"><img src="/images/x.svg" loading="lazy" alt="X"/></a><a href="https://aigtm.engineer/" target="_blank" rel="noopener noreferrer" class="footer__social-link w-inline-block"><img src="/images/substack.svg" loading="lazy" alt="Substack"/></a></div><a href="https://www.g2.com/products/upside-upside/reviews" target="_blank" rel="noopener noreferrer" class="footer__nav-link body-s self-end">Read our reviews on G2</a><div class="footer__details"><p class="body-s">© 2026 Dragonsight Labs, Inc.</p><p class="body-s">Made with ⥠in San Francisco.</p></div><div class="w-embed"><a id="preferenceCenterLink_ketch" href="#privacy-center">Your privacy choices</a></div></div></div></div></footer></div> 527 528 529
529<script> 530 (() => { 531 const TARGET_HASH = '#privacy-center'; 532 const MAX_WAIT_MS = 10000; 533 const RETRY_MS = 200; 534 535 function maybeOpenKetch() { 536 if ((window.location.hash || '').toLowerCase() !== TARGET_HASH) return; 537 538 const startedAt = Date.now(); 539 540 (function tryOpen() { 541 if (typeof window.ketch === 'function') { 542 window.ketch('showExperience'); 543 return; 544 } 545 546 if (Date.now() - startedAt < MAX_WAIT_MS) { 547 setTimeout(tryOpen, RETRY_MS); 548 } 549 })(); 550 } 551 552 window.addEventListener('hashchange', maybeOpenKetch); 553 554 if (document.readyState === 'loading') { 555 document.addEventListener('DOMContentLoaded', maybeOpenKetch); 556 } else { 557 maybeOpenKetch(); 558 } 559 })(); 560 </script>
560 561 <!-- Cloudflare Pages Analytics -->
vendor: 99 bytes, line 561
561<script defer src='https://static.cloudflareinsights.com/beacon.min.js' data-cf-beacon='{"token": "
561bd84268942554c739eb26645ef84742c
vendor: 13 bytes, line 561
561"}'></script>
561<!-- Cloudflare Pages Analytics --></body> 562</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.