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30 31 <!-- End Google Tag Manager --> 32 33 34 35 36 37 38 <meta charset="utf-8"> 39 <meta content="initial-scale=1, minimum-scale=1, width=device-width" name="viewport"> 40 <title>Google Economic Impact | state detail: Alabama - Google</title> 41 <meta name="referrer" content="no-referrer" /> 42 <meta name="description" content="In 2025, Google helped provide $2.6 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers"> 43 <meta property="og:title" content="Google Economic Impact | state detail: Alabama - Google" /> 44 <meta property="og:description" content="In 2025, Google helped provide $2.6 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers" /> 45 <meta property="og:url" content="https://economicimpact.google/state/al/" /> 46 <meta property="og:image" content="https://lh3.googleusercontent.com/5gtzvqVXhZeVn4xAwg-9ebRwMVkrhr64rnki5ITpqhh4_VgCwsmQkJsqRgvPtCvEJ1ERvuL19a-RJxJoG50e5I2KQLOsR0F1L-6CUaPgiux7WQfn8eUg=w1200-h628-rj-n"> 47 <meta property="og:type" content="website" /> 48 <meta name="twitter:card" content="summary_large_image"> 49 <meta property="twitter:title" content="Google Economic Impact | state detail: Alabama - Google" /> 50 <meta property="twitter:description" content="In 2025, Google helped provide $2.6 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers" /> 51 <link rel="preconnect" href="https://fonts.googleapis.com"> 52 <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> 53 <link rel="preconnect" href="https://www.googletagmanager.com"> 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 <link rel="apple-touch-icon-precomposed" sizes="180x180" href="https://www.gstatic.com/images/branding/googleg_gradient/2x/googleg_gradient_standard_192dp.png"> 70 <link rel="icon" type="image/png" sizes="32x32" href="https://www.gstatic.com/images/branding/googleg_gradient/1x/googleg_gradient_standard_32dp.png"> 71 <link rel="icon" type="image/png" sizes="16x16" href="https://www.gstatic.com/images/branding/googleg_gradient/1x/googleg_gradient_standard_16dp.png"> 72 <link rel="shortcut icon" href="https://www.gstatic.com/images/branding/googleg_gradient/1x/googleg_gradient_standard_64dp.png"> 73 <link rel="icon" href="https://www.gstatic.com/images/branding/googleg_gradient/1x/googleg_gradient_standard_64dp.png" type="image/x-icon"> 74 75 <link href="//fonts.googleapis.com/css?family=Google+Sans+Text:400,500,700,400i,500i,700i|Google+Sans:400,500,700|Google+Sans+Display:400,500,700|Product+Sans:400|Roboto:100,300,400,500,700%7CGoogle+Sans:400,500%7CProduct+Sans:400&lang=en&display=swap" rel="stylesheet"> 76 77 <link href="/static/bundles/index.min.css" rel="stylesheet" type="text/css" media="screen"/> 78 <link href="https://www.gstatic.com/glue/cookienotificationbar/cookienotificationbar.min.css" rel="stylesheet"> 79 80
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102 103 <!-- End Google Cookie Consent Bar --> 104<header class="glue-header glue-header--single glue-header--no-cta eir-header"> 105 <a href="#page-content" class="glue-header__link glue-header__skip-content"> 106 Jump to Content 107 </a> 108 <div class="glue-header__bar glue-header__bar--mobile"> 109 <div class="glue-header__tier"> 110 <div class="glue-header__container"> 111 <div class="glue-header__lock-up"> 112 <div class="glue-header__hamburger"> 113 <button class="glue-header__drawer-toggle-btn" aria-label="Open the navigation drawer"> 114 <svg class="glue-icon glue-icon--24px" role="presentation" aria-hidden="true"> 115 <use href="/static/img/glue-icons.svg#menu"></use> 116 </svg> 117 </button> 118 </div> 119 <div class="glue-header__logo"> 120 <a class="glue-header__logo-link" href="/" title="Google Economic Impact"> 121 <div class="glue-header__logo-container"> 122 <svg class="glue-header__logo-svg" role="presentation" aria-hidden="true"> 123 <use href="/static/img/glue-icons.svg#google-color-logo"></use> 124 </svg> 125 </div> 126 <span class="glue-header__logo--product">Economic Impact</span> 127 </a> 128 </div> 129 </div> 130 </div> 131 </div> 132 </div> 133 <div class="glue-header__bar glue-header__bar--desktop glue-header__drawer"> 134 <div class="glue-header__tier"> 135 <div class="glue-header__container"> 136 <div class="glue-header__lock-up"> 137 <div class="glue-header__logo"> 138 <a class="glue-header__logo-link" href="/" title="Google Economic Impact"> 139 <div class="glue-header__logo-container"> 140 <svg class="glue-header__logo-svg" role="presentation" aria-hidden="true"> 141 <use href="/static/img/glue-icons.svg#google-color-logo"></use> 142 </svg> 143 </div> 144 <span class="glue-header__logo--product">Economic Impact</span> 145 </a> 146 </div> 147 </div> 148 </div> 149 <div class="glue-header__container glue-header__container--linkbar"> 150 <nav class="glue-header__link-bar"> 151 <ul id="top-list-1" class="glue-header__list eir-header--top-list"> 152 <li class="glue-header__item 153 glue-header--item-active nav-states"> 154 <a class="glue-header__link" href="/">State Reports</a> 155 <div class="eir-state-dropdown-wrap glue-header__list glue-header__list--nested"> 156 <ul id="top-list-2" class=" nav-states--nested state-dropdown-list"> 157 <li 158 class=" glue-header--item--active state-dropdown-list__item"> 159 <a class="glue-header__link state-dropdown-list__link" href="/state/al/" 160 role="button">Alabama</a> 161 </li> 162 <li 163 class=" state-dropdown-list__item"> 164 <a class="glue-header__link state-dropdown-list__link" href="/state/ak/" 165 role="button">Alaska</a> 166 </li> 167 <li 168 class=" state-dropdown-list__item"> 169 <a class="glue-header__link state-dropdown-list__link" href="/state/az/" 170 role="button">Arizona</a> 171 </li> 172 <li 173 class=" state-dropdown-list__item"> 174 <a class="glue-header__link state-dropdown-list__link" href="/state/ar/" 175 role="button">Arkansas</a> 176 </li> 177 <li 178 class=" state-dropdown-list__item"> 179 <a class="glue-header__link state-dropdown-list__link" href="/state/ca/" 180 role="button">California</a> 181 </li> 182 <li 183 class=" state-dropdown-list__item"> 184 <a class="glue-header__link state-dropdown-list__link" href="/state/co/" 185 role="button">Colorado</a> 186 </li> 187 <li 188 class=" state-dropdown-list__item"> 189 <a class="glue-header__link state-dropdown-list__link" href="/state/ct/" 190 role="button">Connecticut</a> 191 </li> 192 <li 193 class=" state-dropdown-list__item"> 194 <a class="glue-header__link state-dropdown-list__link" href="/state/de/" 195 role="button">Delaware</a> 196 </li> 197 <li 198 class=" state-dropdown-list__item"> 199 <a class="glue-header__link state-dropdown-list__link" href="/state/fl/" 200 role="button">Florida</a> 201 </li> 202 <li 203 class=" state-dropdown-list__item"> 204 <a class="glue-header__link state-dropdown-list__link" href="/state/ga/" 205 role="button">Georgia</a> 206 </li> 207 <li 208 class=" state-dropdown-list__item"> 209 <a class="glue-header__link state-dropdown-list__link" href="/state/hi/" 210 role="button">Hawaii</a> 211 </li> 212 <li 213 class=" state-dropdown-list__item"> 214 <a class="glue-header__link state-dropdown-list__link" href="/state/id/" 215 role="button">Idaho</a> 216 </li> 217 <li 218 class=" state-dropdown-list__item"> 219 <a class="glue-header__link state-dropdown-list__link" href="/state/il/" 220 role="button">Illinois</a> 221 </li> 222 <li 223 class=" state-dropdown-list__item"> 224 <a class="glue-header__link state-dropdown-list__link" href="/state/in/" 225 role="button">Indiana</a> 226 </li> 227 <li 228 class=" state-dropdown-list__item"> 229 <a class="glue-header__link state-dropdown-list__link" href="/state/ia/" 230 role="button">Iowa</a> 231 </li> 232 <li 233 class=" state-dropdown-list__item"> 234 <a class="glue-header__link state-dropdown-list__link" href="/state/ks/" 235 role="button">Kansas</a> 236 </li> 237 <li 238 class=" state-dropdown-list__item"> 239 <a class="glue-header__link state-dropdown-list__link" href="/state/ky/" 240 role="button">Kentucky</a> 241 </li> 242 <li 243 class=" state-dropdown-list__item"> 244 <a class="glue-header__link state-dropdown-list__link" href="/state/la/" 245 role="button">Louisiana</a> 246 </li> 247 <li 248 class=" state-dropdown-list__item"> 249 <a class="glue-header__link state-dropdown-list__link" href="/state/me/" 250 role="button">Maine</a> 251 </li> 252 <li 253 class=" state-dropdown-list__item"> 254 <a class="glue-header__link state-dropdown-list__link" href="/state/md/" 255 role="button">Maryland</a> 256 </li> 257 <li 258 class=" state-dropdown-list__item"> 259 <a class="glue-header__link state-dropdown-list__link" href="/state/ma/" 260 role="button">Massachusetts</a> 261 </li> 262 <li 263 class=" state-dropdown-list__item"> 264 <a class="glue-header__link state-dropdown-list__link" href="/state/mi/" 265 role="button">Michigan</a> 266 </li> 267 <li 268 class=" state-dropdown-list__item"> 269 <a class="glue-header__link state-dropdown-list__link" href="/state/mn/" 270 role="button">Minnesota</a> 271 </li> 272 <li 273 class=" state-dropdown-list__item"> 274 <a class="glue-header__link state-dropdown-list__link" href="/state/ms/" 275 role="button">Mississippi</a> 276 </li> 277 <li 278 class=" state-dropdown-list__item"> 279 <a class="glue-header__link state-dropdown-list__link" href="/state/mo/" 280 role="button">Missouri</a> 281 </li> 282 <li 283 class=" state-dropdown-list__item"> 284 <a class="glue-header__link state-dropdown-list__link" href="/state/mt/" 285 role="button">Montana</a> 286 </li> 287 <li 288 class=" state-dropdown-list__item"> 289 <a class="glue-header__link state-dropdown-list__link" href="/state/ne/" 290 role="button">Nebraska</a> 291 </li> 292 <li 293 class=" state-dropdown-list__item"> 294 <a class="glue-header__link state-dropdown-list__link" href="/state/nv/" 295 role="button">Nevada</a> 296 </li> 297 <li 298 class=" state-dropdown-list__item"> 299 <a class="glue-header__link state-dropdown-list__link" href="/state/nh/" 300 role="button">New Hampshire</a> 301 </li> 302 <li 303 class=" state-dropdown-list__item"> 304 <a class="glue-header__link state-dropdown-list__link" href="/state/nj/" 305 role="button">New Jersey</a> 306 </li> 307 <li 308 class=" state-dropdown-list__item"> 309 <a class="glue-header__link state-dropdown-list__link" href="/state/nm/" 310 role="button">New Mexico</a> 311 </li> 312 <li 313 class=" state-dropdown-list__item"> 314 <a class="glue-header__link state-dropdown-list__link" href="/state/ny/" 315 role="button">New York</a> 316 </li> 317 <li 318 class=" state-dropdown-list__item"> 319 <a class="glue-header__link state-dropdown-list__link" href="/state/nc/" 320 role="button">North Carolina</a> 321 </li> 322 <li 323 class=" state-dropdown-list__item"> 324 <a class="glue-header__link state-dropdown-list__link" href="/state/nd/" 325 role="button">North Dakota</a> 326 </li> 327 <li 328 class=" state-dropdown-list__item"> 329 <a class="glue-header__link state-dropdown-list__link" href="/state/oh/" 330 role="button">Ohio</a> 331 </li> 332 <li 333 class=" state-dropdown-list__item"> 334 <a class="glue-header__link state-dropdown-list__link" href="/state/ok/" 335 role="button">Oklahoma</a> 336 </li> 337 <li 338 class=" state-dropdown-list__item"> 339 <a class="glue-header__link state-dropdown-list__link" href="/state/or/" 340 role="button">Oregon</a> 341 </li> 342 <li 343 class=" state-dropdown-list__item"> 344 <a class="glue-header__link state-dropdown-list__link" href="/state/pa/" 345 role="button">Pennsylvania</a> 346 </li> 347 <li 348 class=" state-dropdown-list__item"> 349 <a class="glue-header__link state-dropdown-list__link" href="/state/pr/" 350 role="button">Puerto Rico</a> 351 </li> 352 <li 353 class=" state-dropdown-list__item"> 354 <a class="glue-header__link state-dropdown-list__link" href="/state/ri/" 355 role="button">Rhode Island</a> 356 </li> 357 <li 358 class=" state-dropdown-list__item"> 359 <a class="glue-header__link state-dropdown-list__link" href="/state/sc/" 360 role="button">South Carolina</a> 361 </li> 362 <li 363 class=" state-dropdown-list__item"> 364 <a class="glue-header__link state-dropdown-list__link" href="/state/sd/" 365 role="button">South Dakota</a> 366 </li> 367 <li 368 class=" state-dropdown-list__item"> 369 <a class="glue-header__link state-dropdown-list__link" href="/state/tn/" 370 role="button">Tennessee</a> 371 </li> 372 <li 373 class=" state-dropdown-list__item"> 374 <a class="glue-header__link state-dropdown-list__link" href="/state/tx/" 375 role="button">Texas</a> 376 </li> 377 <li 378 class=" state-dropdown-list__item"> 379 <a class="glue-header__link state-dropdown-list__link" href="/state/ut/" 380 role="button">Utah</a> 381 </li> 382 <li 383 class=" state-dropdown-list__item"> 384 <a class="glue-header__link state-dropdown-list__link" href="/state/vt/" 385 role="button">Vermont</a> 386 </li> 387 <li 388 class=" state-dropdown-list__item"> 389 <a class="glue-header__link state-dropdown-list__link" href="/state/va/" 390 role="button">Virginia</a> 391 </li> 392 <li 393 class=" state-dropdown-list__item"> 394 <a class="glue-header__link state-dropdown-list__link" href="/state/wa/" 395 role="button">Washington</a> 396 </li> 397 <li 398 class=" state-dropdown-list__item"> 399 <a class="glue-header__link state-dropdown-list__link" href="/state/dc/" 400 role="button">Washington, D.C.</a> 401 </li> 402 <li 403 class=" state-dropdown-list__item"> 404 <a class="glue-header__link state-dropdown-list__link" href="/state/wv/" 405 role="button">West Virginia</a> 406 </li> 407 <li 408 class=" state-dropdown-list__item"> 409 <a class="glue-header__link state-dropdown-list__link" href="/state/wi/" 410 role="button">Wisconsin</a> 411 </li> 412 <li 413 class=" state-dropdown-list__item"> 414 <a class="glue-header__link state-dropdown-list__link" href="/state/wy/" 415 role="button">Wyoming</a> 416 </li> 417 </ul> 418 </div> 419 <div class="nav-states--dropdown-container"> 420 <select name="state-select" id="state-select" class="glue-header__link nav-states--dropdown" 421 aria-label="State selector. Choose a state or keep going to learn more."> 422 <option value="/">State Reports</option> 423 <option value="/state/al/">Alabama</option> 424 <option value="/state/ak/">Alaska</option> 425 <option value="/state/az/">Arizona</option> 426 <option value="/state/ar/">Arkansas</option> 427 <option value="/state/ca/">California</option> 428 <option value="/state/co/">Colorado</option> 429 <option value="/state/ct/">Connecticut</option> 430 <option value="/state/de/">Delaware</option> 431 <option value="/state/fl/">Florida</option> 432 <option value="/state/ga/">Georgia</option> 433 <option value="/st
433ate/hi/">Hawaii</option> 434 <option value="/state/id/">Idaho</option> 435 <option value="/state/il/">Illinois</option> 436 <option value="/state/in/">Indiana</option> 437 <option value="/state/ia/">Iowa</option> 438 <option value="/state/ks/">Kansas</option> 439 <option value="/state/ky/">Kentucky</option> 440 <option value="/state/la/">Louisiana</option> 441 <option value="/state/me/">Maine</option> 442 <option value="/state/md/">Maryland</option> 443 <option value="/state/ma/">Massachusetts</option> 444 <option value="/state/mi/">Michigan</option> 445 <option value="/state/mn/">Minnesota</option> 446 <option value="/state/ms/">Mississippi</option> 447 <option value="/state/mo/">Missouri</option> 448 <option value="/state/mt/">Montana</option> 449 <option value="/state/ne/">Nebraska</option> 450 <option value="/state/nv/">Nevada</option> 451 <option value="/state/nh/">New Hampshire</option> 452 <option value="/state/nj/">New Jersey</option> 453 <option value="/state/nm/">New Mexico</option> 454 <option value="/state/ny/">New York</option> 455 <option value="/state/nc/">North Carolina</option> 456 <option value="/state/nd/">North Dakota</option> 457 <option value="/state/oh/">Ohio</option> 458 <option value="/state/ok/">Oklahoma</option> 459 <option value="/state/or/">Oregon</option> 460 <option value="/state/pa/">Pennsylvania</option> 461 <option value="/state/pr/">Puerto Rico</option> 462 <option value="/state/ri/">Rhode Island</option> 463 <option value="/state/sc/">South Carolina</option> 464 <option value="/state/sd/">South Dakota</option> 465 <option value="/state/tn/">Tennessee</option> 466 <option value="/state/tx/">Texas</option> 467 <option value="/state/ut/">Utah</option> 468 <option value="/state/vt/">Vermont</option> 469 <option value="/state/va/">Virginia</option> 470 <option value="/state/wa/">Washington</option> 471 <option value="/state/dc/">Washington, D.C.</option> 472 <option value="/state/wv/">West Virginia</option> 473 <option value="/state/wi/">Wisconsin</option> 474 <option value="/state/wy/">Wyoming</option> 475 </select> 476 <svg role="img" class="glue-icon glue-icon--24px"> 477 <use xlink:href="#arrow-drop-down"></use> 478 </svg> 479 </div> 480 <div class="nav-states--a11y" aria-hidden="false"> 481 State Reports 482 <ol> 483 <li><a href="/state/al/">Alabama</a></li> 484 <li><a href="/state/ak/">Alaska</a></li> 485 <li><a href="/state/az/">Arizona</a></li> 486 <li><a href="/state/ar/">Arkansas</a></li> 487 <li><a href="/state/ca/">California</a></li> 488 <li><a href="/state/co/">Colorado</a></li> 489 <li><a href="/state/ct/">Connecticut</a></li> 490 <li><a href="/state/de/">Delaware</a></li> 491 <li><a href="/state/fl/">Florida</a></li> 492 <li><a href="/state/ga/">Georgia</a></li> 493 <li><a href="/state/hi/">Hawaii</a></li> 494 <li><a href="/state/id/">Idaho</a></li> 495 <li><a href="/state/il/">Illinois</a></li> 496 <li><a href="/state/in/">Indiana</a></li> 497 <li><a href="/state/ia/">Iowa</a></li> 498 <li><a href="/state/ks/">Kansas</a></li> 499 <li><a href="/state/ky/">Kentucky</a></li> 500 <li><a href="/state/la/">Louisiana</a></li> 501 <li><a href="/state/me/">Maine</a></li> 502 <li><a href="/state/md/">Maryland</a></li> 503 <li><a href="/state/ma/">Massachusetts</a></li> 504 <li><a href="/state/mi/">Michigan</a></li> 505 <li><a href="/state/mn/">Minnesota</a></li> 506 <li><a href="/state/ms/">Mississippi</a></li> 507 <li><a href="/state/mo/">Missouri</a></li> 508 <li><a href="/state/mt/">Montana</a></li> 509 <li><a href="/state/ne/">Nebraska</a></li> 510 <li><a href="/state/nv/">Nevada</a></li> 511 <li><a href="/state/nh/">New Hampshire</a></li> 512 <li><a href="/state/nj/">New Jersey</a></li> 513 <li><a href="/state/nm/">New Mexico</a></li> 514 <li><a href="/state/ny/">New York</a></li> 515 <li><a href="/state/nc/">North Carolina</a></li> 516 <li><a href="/state/nd/">North Dakota</a></li> 517 <li><a href="/state/oh/">Ohio</a></li> 518 <li><a href="/state/ok/">Oklahoma</a></li> 519 <li><a href="/state/or/">Oregon</a></li> 520 <li><a href="/state/pa/">Pennsylvania</a></li> 521 <li><a href="/state/pr/">Puerto Rico</a></li> 522 <li><a href="/state/ri/">Rhode Island</a></li> 523 <li><a href="/state/sc/">South Carolina</a></li> 524 <li><a href="/state/sd/">South Dakota</a></li> 525 <li><a href="/state/tn/">Tennessee</a></li> 526 <li><a href="/state/tx/">Texas</a></li> 527 <li><a href="/state/ut/">Utah</a></li> 528 <li><a href="/state/vt/">Vermont</a></li> 529 <li><a href="/state/va/">Virginia</a></li> 530 <li><a href="/state/wa/">Washington</a></li> 531 <li><a href="/state/dc/">Washington, D.C.</a></li> 532 <li><a href="/state/wv/">West Virginia</a></li> 533 <li><a href="/state/wi/">Wisconsin</a></li> 534 <li><a href="/state/wy/">Wyoming</a></li> 535 </ol> 536 </div> 537 </li> 538 <li class="glue-header__item 539 nav-usimpact"> 540 <a class="glue-header__link" href="/usimpact/">U.S. Impact</a> 541 </li> 542 <li class="glue-header__item 543 nav-resources"> 544 <a class="glue-header__link" href="/resources/">Resources</a> 545 </li> 546 <li class="glue-header__item 547 nav-directory"> 548 <a class="glue-header__link" href="/directory/">Directory</a> 549 </li> 550 <li class="glue-header__item 551 nav-faq"> 552 <a class="glue-header__link" href="/faq/">FAQ</a> 553 <div class="eir-state-dropdown-wrap glue-header__list glue-header__list--nested"> 554 <ul id="top-list-2" class=" nav-faq--nested state-dropdown-list"> 555 <li 556 class=" state-dropdown-list__item"> 557 <a class="glue-header__link state-dropdown-list__link" href="/methodology/" 558 role="button">Methodology</a> 559 </li> 560 </ul> 561 </div> 562 </li> 563 </ul> 564 </nav> 565 </div> 566 </div> 567 </div>
568 <div class="glue-header__drawer-backdrop" role="button" aria-label="Close menu"></div> 569</header> 570 <main id="page-content"> 571 572 <div class="social-share" id='social-share'> 573 <a href="mailto:[email protected]?&subject=&body=https://economicimpact.google/state/al/" class="social-share-item social-share__email" id="social-share-email" aria-label="Share by Email"> 574 <svg role="img" class="glue-icon--24px"> 575 <use xlink:href="#email"></use> 576 </svg> 577 </a> 578 <div class="social-share-item social-share__link glue-copy" glue-copy-success="Link copied to clipboard" glue-copy-fail="Press Ctrl+C or â+C to copy" id="social-share-link"> 579 <input class="glue-copy-value" id="copy-input" type="text" value="https://economicimpact.google/state/al/" readonly> 580 <label for="copy-input" class="a11y-hidden">Copied to clipboard</label> 581 <button class="glue-copy-button" aria-live="polite" aria-label="Copied to clipboard">Copied to clipboard</button> 582 <svg role="img" class="glue-icon--24px"> 583 <use xlink:href="#link"></use> 584 </svg> 585 </div> 586 <a href="https://www.facebook.com/sharer/sharer.php?u=https://economicimpact.google/state/al/" class="social-share-item" id="social-share-facebook" aria-label="Share by Facebook"> 587 <svg role="img" class="glue-icon--24px glue-icon--color-facebook"> 588 <use xlink:href="#post-facebook"></use> 589 </svg> 590 </a> 591 <a href="https://www.linkedin.com/shareArticle?mini=true&url=https://economicimpact.google/state/al/" class="social-share-item" id="social-share-linkedin" aria-label="Share by Linkedin"> 592 <svg role="img" class="glue-icon--24px glue-icon--color-linkedin"> 593 <use xlink:href="#post-linkedin"></use> 594 </svg> 595 </a> 596 <a href="https://twitter.com/intent/tweet?url=https://economicimpact.google/state/al/" class="social-share-item x-icon" id="social-share-twitter" aria-label="Share by X"> 597<?xml version="1.0" encoding="UTF-8"?> 598<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="27px" height="24px" viewBox="0 0 26 24" version="1.1"> 599<g id="surface1"> 600<path style=" stroke:none;fill-rule:nonzero;fill:rgb(0%,0%,0%);fill-opacity:1;" d="M 20.476562 0.00390625 L 24.464844 0.00390625 L 15.753906 10.167969 L 26 23.996094 L 17.976562 23.996094 L 11.691406 15.609375 L 4.503906 23.996094 L 0.511719 23.996094 L 9.828125 13.125 L 0 0.00390625 L 8.226562 0.00390625 L 13.90625 7.671875 Z M 19.078125 21.558594 L 21.285156 21.558594 L 7.027344 2.3125 L 4.65625 2.3125 Z M 19.078125 21.558594 "/> 601</g> 602</svg> </a> 603 </div> 604 605 <section class="glue-spacer-5-top state-hero"> 606 607 608<div class="glue-page state-hero-top"> 609 <div class="glue-grid"> 610 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> 611 <div 612 class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-text-center"> 613 <div class="eir-state-hero-icon"> 614 <svg class="eir-state-hero-icon__icon" role="img"> 615 <use xlink:href="#AL"></use> 616 </svg> 617 </div> 618 <h1 class="glue-headline glue-headline--headline-1 state-hero-name"> 619 Alabama 620 </h1> 621 </div> 622 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div> 623 </div> 624 <div class="glue-grid"> 625 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div> 626 <div 627 class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center"> 628 <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Alabama businesses move toward their goals</h2> 629 <a href="https://storage.googleapis.com/eir-state-reports/al.pdf" 630 class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0" 631 target="_blank" rel="noopener"> 632 <svg role="img" class="glue-icon"> 633 <use xlink:href="#file-download"></use> 634 </svg> 635 <p>Download Alabama report</p> 636 </a> 637 </div> 638 </div> 639</div> 640 641<div class="glue-fullbleed state-hero-bottom"> 642 <div class="glue-grid"> 643 <div class="glue-grid__col glue-grid__col--span-6 eir-relative"> 644 <div class="state-hero-image--container"> 645 <style> 646 647 648 649 650 651 .state-hero-image-104c495 { 652 background-position: center; 653 background-repeat: no-repeat; 654 background-size: cover; 655 } 656 657 @media screen { 658 .state-hero-image-104c495 { 659 background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w600-l80-sg-rw-e365-c0xffffff); 660 } 661 @media 662 only screen and (-webkit-min-device-pixel-ratio: 2), 663 only screen and (min--moz-device-pixel-ratio: 2), 664 only screen and (-o-min-device-pixel-ratio: 2/1), 665 only screen and ( min-device-pixel-ratio: 2), 666 only screen and (min-resolution: 192dpi), 667 only screen and (min-resolution: 2dppx) { 668 .state-hero-image-104c495 { 669 background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w1200-l80-sg-rw-e365-c0xffffff); 670 } 671 } 672 673 674 675 676 677 678 .state-hero-image-104c495 { 679 background-position: center; 680 background-repeat: no-repeat; 681 background-size: cover; 682 } 683 684 @media screen and (min-width: 600px) { 685 .state-hero-image-104c495 { 686 background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w1024-l80-sg-rw-e365-c0xffffff); 687 } 688 @media 689 only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), 690 only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), 691 only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), 692 only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), 693 only screen and (min-width: 600px) and (min-resolution: 192dpi), 694 only screen and (min-width: 600px) and (min-resolution: 2dppx) { 695 .state-hero-image-104c495 { 696 background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w2048-l80-sg-rw-e365-c0xffffff); 697 } 698 } 699 700 701 702 703 704 705 .state-hero-image-104c495 { 706 background-position: center; 707 background-repeat: no-repeat; 708 background-size: cover; 709 } 710 711 @media screen and (min-width: 1024px) { 712 .state-hero-image-104c495 { 713 background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w1440-l80-sg-rw-e365-c0xffffff); 714 } 715 @media 716 only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), 717 only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), 718 only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), 719 only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), 720 only screen and (min-width: 1024px) and (min-resolution: 192dpi), 721 only screen and (min-width: 1024px) and (min-resolution: 2dppx) { 722 .state-hero-image-104c495 { 723 background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w2880-l80-sg-rw-e365-c0xffffff); 724 } 725 } 726 727 </style> 728 <div class="state-hero-image state-hero-image-104c495" role="img" aria-label="Featured business in Alabama"></div> 729 </div> 730 </div> 731 <div class="glue-grid__col glue-grid__col--span-6"> 732 <div class="state-hero-facts--container glue-elevation-level-5"> 733 734 <div class="state-hero-fact"> 735 <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline">
736 $2.6 billion 737 </h3> 738 <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> 739 of economic activity 740 </h4> 741 <div class="state-hero-fact--copy"> 742 <p>In 2025, Google helped provide $2.6 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers</p> 743 </div> 744 </div> 745 746 <div class="state-hero-fact"> 747 <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 748 282,000 749 </h3> 750 <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> 751 Alabama businesses 752 </h4> 753 <div class="state-hero-fact--copy"> 754 <p>More than 282,000 Alabama businesses used Google’s tools at no cost to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> 755 </div> 756 </div> 757 758 <div class="state-hero-fact"> 759 <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline"> 760 $2 billion 761 </h3> 762 <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline"> 763 investment in Alabama 764 </h4> 765 <div class="state-hero-fact--copy"> 766 <p>Since the Jackson County, Alabama data center was built in 2018, Google has invested more than $2 billion in the state<sup>1</sup></p> 767<p><em>Investment methodology now reflects total data center investment (construction, server and networking infrastructure). <a href="../../../../../faq/#panel-10-toggle" target="_blank">Learn more</a>.</em></p> 768 </div> 769 </div> 770 </div> 771 <div class="state-hero-carousel--container"> 772 <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts"> 773 <!-- Previous --> 774 <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" 775 aria-label="Previous slide"> 776 <svg aria-hidden="true" class="glue-icon glue-icon--32px"> 777 <use href="/static/img/glue-icons.svg#chevron-left"></use> 778 </svg> 779 </button> 780 <!-- Next --> 781 <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" 782 aria-label="Next slide"> 783 <svg aria-hidden="true" class="glue-icon glue-icon--32px"> 784 <use href="/static/img/glue-icons.svg#chevron-right"></use> 785 </svg> 786 </button> 787 <!-- LIST --> 788 <div class="glue-carousel__viewport state-hero-carousel-wrapper"> 789 <div class="glue-carousel__list state-hero-carousel-list"> 790 791 <div class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1" 792 aria-label="slide #1"> 793 <div class="glue-text-center state-hero-carousel-fact"> 794 <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 795 $2.6 billion 796 </h2> 797 <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> 798 of economic activity 799 </h3> 800 <div class="state-hero-carousel-fact--copy"> 801 <p>In 2025, Google helped provide $2.6 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers</p> 802 </div> 803 </div> 804 </div> 805 806 <div class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2" 807 aria-label="slide #2"> 808 <div class="glue-text-center state-hero-carousel-fact"> 809 <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 810 282,000 811 </h2> 812 <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> 813 Alabama businesses 814 </h3> 815 <div class="state-hero-carousel-fact--copy"> 816 <p>More than 282,000 Alabama businesses used Google’
816s tools at no cost to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p> 817 </div> 818 </div> 819 </div> 820 821 <div class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3" 822 aria-label="slide #3"> 823 <div class="glue-text-center state-hero-carousel-fact"> 824 <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline"> 825 $2 billion 826 </h2> 827 <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline"> 828 investment in Alabama 829 </h3> 830 <div class="state-hero-carousel-fact--copy"> 831 <p>Since the Jackson County, Alabama data center was built in 2018, Google has invested more than $2 billion in the state<sup>1</sup></p> 832<p><em>Investment methodology now reflects total data center investment (construction, server and networking infrastructure). <a href="../../../../../faq/#panel-10-toggle" target="_blank">Learn more</a>.</em></p> 833 </div> 834 </div> 835 </div> 836 </div> 837 </div> 838 <!-- Navigation dots --> 839 <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> 840 </div> 841 </div> 842 </div> 843 </div> 844</div> </section> 845 846 <section class="glue-spacer-5-top state-businesses" id="state-businesses"> 847<div class="glue-page"> 848 <div class="glue-grid"> 849 <div class="glue-grid__col glue-grid__col--span-12"> 850 <div class="business-hidden-jump-link" id=impact-roofing aria-hidden="true"></div> 851 <div class="business-hidden-jump-link" id=aunt-henri aria-hidden="true"></div> 852 <div class="business-hidden-jump-link" id=go-kot aria-hidden="true"></div> 853 <div class="business-hidden-jump-link" id=kiva-dunes aria-hidden="true"></div> 854 <div class="business-hidden-jump-link" id=mixtroz aria-hidden="true"></div> 855 <div class="business-hidden-jump-link" id=red-land-cotton aria-hidden="true"></div> 856 <div class="business-hidden-jump-link" id=happy-catering aria-hidden="true"></div> 857 <div class="business-hidden-jump-link" id=zkano-socks aria-hidden="true"></div> 858 <div class="business-hidden-jump-link" id=villa-lagoon-tile aria-hidden="true"></div> 859 <div class="business-hidden-jump-link" id=back-forty-beer-company aria-hidden="true"></div> 860 <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline"> 861 Featured Businesses 862 </h2> 863 </div> 864 </div> 865<div class="tabs" data-name="businesses-tabs"> 866 <div class="glue-tabs"> 867 868 <div class="tabs__dropdown-container"> 869 <div class="mdc-select mdc-select--no-label tabs__dropdown"> 870 <div class="mdc-select__anchor"> 871 <span class="mdc-line-ripple"></span> 872 <input type="text" class="mdc-select__selected-text" id="tabs-selector"> 873 <label for="tabs-selector" class="a11y-hidden">Make a selection</label> 874 <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg"> 875 <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/> 876 </svg> 877 </div> 878 <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth"> 879 <ul 880 class="glue-pagination-page-list mdc-list" 881 data-glue-pagination="businesses-tabs" 882 role="tablist"> 883 <li 884 class="mdc-list-item mdc-list-item--selected" 885 data-value="#impact-roofing" 886 > 887 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1"> 888 IMPACT Roofing 889 </span> 890 </li> 891 <li 892 class="mdc-list-item" 893 data-value="#aunt-henri" 894 >
895 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2"> 896 Aunt Henri 897 </span> 898 </li> 899 <li 900 class="mdc-list-item" 901 data-value="#go-kot" 902 > 903 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3"> 904 GO-KOT 905 </span> 906 </li> 907 <li 908 class="mdc-list-item" 909 data-value="#kiva-dunes" 910 > 911 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4"> 912 Kiva Dunes 913 </span> 914 </li> 915 <li 916 class="mdc-list-item" 917 data-value="#mixtroz" 918 > 919 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5"> 920 Mixtroz 921 </span> 922 </li> 923 <li 924 class="mdc-list-item" 925 data-value="#red-land-cotton" 926 > 927 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6"> 928 Red Land Cotton 929 </span> 930 </li> 931 <li 932 class="mdc-list-item" 933 data-value="#happy-catering" 934 > 935 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7"> 936 The Happy Catering Company 937 </span> 938 </li> 939 <li 940 class="mdc-list-item" 941 data-value="#zkano-socks" 942 > 943 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8"> 944 Zkano Socks 945 </span> 946 </li> 947 <li 948 class="mdc-list-item" 949 data-value="#villa-lagoon-tile" 950 > 951 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="9"> 952 Villa Lagoon Tile 953 </span> 954 </li> 955 <li 956 class="mdc-list-item" 957 data-value="#back-forty-beer-company" 958 > 959 <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="10"> 960 Back Forty Beer Company 961 </span> 962 </li> 963 </ul> 964 </div> 965 </div> 966 967 </div> 968 <div class="tabs__tablist tabs__tablist--start glue-grid "> 969 <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> 970 <button class="tabs__btn tabs__btn--back"> 971 <span class="tabs__btn--arrow"></span> 972 </button> 973 </div> 974 <div class="tabs__tabs glue-grid__col glue-grid__col--span-10"> 975 <div class="glue-tabs__tablist" data-glue-pagination="businesses-tabs"> 976 <div class="glue-tab tab-button" id="tab-impact-roofing" data-glue-pagination="businesses-tabs"> 977 <div 978 class="glue-tab-text" 979 style="white-space: nowrap" 980 > 981 IMPACT Roofing 982 </div> 983 </div> 984 <div class="glue-tab tab-button" id="tab-aunt-henri" data-glue-pagination="businesses-tabs"> 985 <div 986 class="glue-tab-text" 987 style="white-space: nowrap" 988 > 989 Aunt Henri 990 </div> 991 </div> 992 <div class="glue-tab tab-button" id="tab-go-kot" data-glue-pagination="businesses-tabs"> 993 <div 994 class="glue-tab-text" 995 style="white-space: nowrap" 996 > 997 GO-KOT 998 </div> 999 </div> 1000 <div class="glue-tab tab-button" id="tab-kiva-dunes" data-glue-pagination="businesses-tabs"> 1001 <div 1002 class="glue-tab-text" 1003 style="white-space: nowrap" 1004 > 1005 Kiva Dunes 1006 </div> 1007 </div> 1008 <div class="glue-tab tab-button" id="tab-mixtroz" data-glue-pagination="businesses-tabs"> 1009 <div 1010 class="glue-tab-text" 1011 style="white-space: nowrap" 1012 > 1013 Mixtroz 1014 </div> 1015 </div> 1016 <div class="glue-tab tab-button" id="tab-red-land-cotton" data-glue-pagination="businesses-tabs"> 1017 <div 1018 class="glue-tab-text" 1019 style="white-space: nowrap" 1020 > 1021 Red Land Cotton 1022 </div> 1023 </div> 1024 <div class="glue-tab tab-button" id="tab-happy-catering" data-glue-pagination="businesses-tabs"> 1025 <div 1026 class="glue-tab-text" 1027 style="white-space: nowrap" 1028 > 1029 The Happy Catering Company 1030 </div> 1031 </div> 1032 <div class="glue-tab tab-button" id="tab-zkano-socks" data-glue-pagination="businesses-tabs"> 1033 <div 1034 class="glue-tab-text" 1035 style="white-space: nowrap" 1036 > 1037 Zkano Socks 1038 </div> 1039 </div> 1040 <div class="glue-tab tab-button" id="tab-villa-lagoon-tile" data-glue-pagination="businesses-tabs"> 1041 <div 1042 class="glue-tab-text" 1043 style="white-space: nowrap" 1044 > 1045 Villa Lagoon Tile 1046 </div> 1047 </div> 1048 <div class="glue-tab tab-button" id="tab-back-forty-beer-company" data-glue-pagination="businesses-tabs"> 1049 <div 1050 class="glue-tab-text" 1051 style="white-space: nowrap" 1052 > 1053 Back Forty Beer Company 1054 </div> 1055 </div> 1056 </div> 1057 </div> 1058 <div class="glue-grid__col glue-grid__col--span-1 tabs__btn-container"> 1059 <button class="tabs__btn tabs__btn--next" aria-label="Go to next tab">
1060 <span class="tabs__btn--arrow"></span> 1061 </button> 1062 </div> 1063 </div> 1064 <div class="glue-tabs__panelgroup"> 1065 <div class="glue-tabs__panel" id="panel-impact-roofing"> 1066<div class="state-business-tab"> 1067 <div class="glue-grid"> 1068 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 1069 1070 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 1071 <div class="state-business-tab__image-container"> 1072 <picture> 1073 <source srcset="https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w1200-rw 2x, https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 1074 <source srcset="https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w1200-rj 2x, https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 1075 <source srcset="https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w1024-rw 2x, https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 1076 <source srcset="https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w1024-rj 2x, https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 1077 <source srcset="https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w3400-rw 2x, https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w1700-rw 1x" type="image/webp"> 1078 <source srcset="https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w3400-rj 2x, https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w1700-rj 1x" type="image/jpeg"> 1079 <img src="https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc=w1700-rj" class="state-business-tab__image" alt="Image of IMPACT Roofing, a small business in Athens, Alabama" loading="lazy"> 1080 </picture> 1081 </div> 1082 </div> 1083 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 1084 </div> 1085 1086 1087 <div id="canvas-1" class="state-business-canvas"> 1088 <div class="state-business-canvas__logo"> 1089 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 1090 </div> 1091 <div style="width: 100%;"> 1092 <p class="glue-text-center"> 1093 <img alt="" crossOrigin="anonymous" class="canvas-image"> 1094 </p> 1095 </div> 1096 <div class="state-business-canvas__content"> 1097 <h3 class="glue-headline glue-headline--headline-3"> 1098 IMPACT Roofing 1099 </h3> 1100 <p>Location: Athens, Alabama 1101 <br> 1102 Website: https://impactroofing.us/ 1103 <br> 1104 19 employees</p> 1105 <p><p>As a roofing sales manager, Jordan Lovell attended an industry retreat that emphasized values and culture, inspiring him to build a business where ethics came first. He founded IMPACT Roofing in 2021, with the core values of “integrity, knowledge, and service” guiding all business decisions and interactions, both with customers and among staff. The team builds trust through total transparency about estimates, repairs, and even what kind of noise and mess to expect. “Our goal is to be a reliable partner for people facing stressful repairs,” says Jordan. In 2025, IMPACT completed almost 600 jobs and expanded to a second office.</p> 1106<p>Systems Director London Posey uses Gemini to troubleshoot issues, instead of spending hours researching solutions. When their phone system’s admin portal recently changed, he simply uploaded a screenshot and asked Gemini where certain settings went and how to do what he needed. “The time savings is immeasurable,” he says. He also uses Gemini in Google Sheets, where it recently built complex formulas to help him automate a sales bonus tracker. Nano Banana helps edit photos, turning brown grass green or removing background clutter. He also used the tool to turn a common industry diagram, which existed only as a grainy image, into a high-resolution graphic for their presentation book. London notes that Google Local Services Ads are IMPACT’s number one lead source for customers. Meanwhile, their Google Business Profile has 700+ five-star reviews, and drives 20 percent of all booked inspections. The team incorporates these reviews into homeowner presentations, letting satisfied customers speak for them. IMPACT lives up to their name by donating to local sports, band, and STEM programs, and sponsoring the Athens Home Show. “We’
1106re passionate about the impact we have in our community, and roofing is the vehicle we use to achieve that impact,” says Jordan.</p></p> 1107 </div> 1108 </div> 1109 1110 <div class="glue-grid business-content" data-business-content="impact-roofing"> 1111 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 1112 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 1113 <style> 1114 1115 1116 1117 1118 1119 .business-aside-image-fe7d369 { 1120 background-position: center; 1121 background-repeat: no-repeat; 1122 background-size: cover; 1123 } 1124 1125 @media screen { 1126 .business-aside-image-fe7d369 { 1127 background-image: url(https://lh3.googleusercontent.com/tWMZx2PFYretZQ8k2y7krDirt0Udm0KFrLuDXOPS1lXU-VWMotfayy0VzjpQBg-dxWj9bHoqXb7NZvyT5CSpyvUpKLTXAOCFJ2FJp6skBPgd8Z_oC9M=w800-l80-sg-rw-e365-c0xffffff); 1128 } 1129 1130 1131 1132 1133 1134 1135 .business-aside-image-fe7d369 { 1136 background-position: center; 1137 background-repeat: no-repeat; 1138 background-size: cover; 1139 } 1140 1141 @media screen and (min-width: 600px) { 1142 .business-aside-image-fe7d369 { 1143 background-image: url(https://lh3.googleusercontent.com/tWMZx2PFYretZQ8k2y7krDirt0Udm0KFrLuDXOPS1lXU-VWMotfayy0VzjpQBg-dxWj9bHoqXb7NZvyT5CSpyvUpKLTXAOCFJ2FJp6skBPgd8Z_oC9M=w1024-l80-sg-rw-e365-c0xffffff); 1144 } 1145 1146 1147 1148 1149 1150 1151 .business-aside-image-fe7d369 { 1152 background-position: center; 1153 background-repeat: no-repeat; 1154 background-size: cover; 1155 } 1156 1157 @media screen and (min-width: 1024px) { 1158 .business-aside-image-fe7d369 { 1159 background-image: url(https://lh3.googleusercontent.com/tWMZx2PFYretZQ8k2y7krDirt0Udm0KFrLuDXOPS1lXU-VWMotfayy0VzjpQBg-dxWj9bHoqXb7NZvyT5CSpyvUpKLTXAOCFJ2FJp6skBPgd8Z_oC9M=w1440-l80-sg-rw-e365-c0xffffff); 1160 } 1161 1162 </style> 1163 <div class="business-aside-image business-aside-image-fe7d369" role="img" aria-label="IMPACT Roofing in Athens, Alabama"></div> 1164 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="IMPACT Roofing case study" data-image="https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc"> 1165 <svg role="img" class="glue-icon"> 1166 <use xlink:href="#file-download"></use> 1167 </svg> 1168 Download Story 1169 </button> 1170 <div class="business-aside-quote-desktop"> 1171 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1172 <q>Nano Banana helps edit marketing photos and create unique assets and diagrams for our sales presentation book.</q> 1173 </h3> 1174 <p class="business-aside-quote-name glue-font-weight-medium"> 1175 Jordan Lovell 1176 </p> 1177 <p class="business-aside-quote-title"> 1178 Owner & Visionary 1179 </p> 1180 </div> 1181 <div class="business-aside-line"></div> 1182 <div class="business-aside-products"> 1183 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 1184 Products 1185 </h3> 1186 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1187 Google Ads 1188 </a> 1189 <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1190 Google Business Profile 1191 </a> 1192 <a href="https://gemini.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1193 Gemini 1194 </a> 1195 <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1196 Google Workspace 1197 </a> 1198 </div> 1199 </div> 1200 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1201 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1202 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 1203 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 1204 IMPACT Roofing 1205 </h3> 1206 <div class="business-main-info"> 1207 <p class="business-main-info-location"> 1208 <svg role="img" class="glue-icon glue-valign-top"> 1209 <use xlink:href="#location-pin"></use> 1210 </svg> 1211 Athens, Alabama 1212 </p> 1213 </div> 1214 <div class="business-main-website"> 1215 <svg role="img" class="glue-icon glue-valign-top"> 1216 <use xlink:href="#link-icon"></use> 1217 </svg> 1218 <a href=https://impactroofing.us/ class="business-main-website-link" target="_blank" rel="noopener"> 1219 https://impactroofing.us/ 1220 </a> 1221 </div> 1222 <div class="business-main-fun-fact"> 1223 <p> 1224 <svg role="img" class="glue-icon glue-valign-top"> 1225 <use xlink:href="#stat-icon"></use> 1226 </svg> 1227 19 employees 1228 </p> 1229 </div> 1230 <div class="business-main-content"> 1231 <div class="business-aside-quote-mobile"> 1232 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1233 <q>Nano Banana helps edit marketing photos and create unique assets and diagrams for our sales presentation book.</q> 1234 </h3> 1235 <p class="business-aside-quote-name glue-font-weight-medium"> 1236 Jordan Lovell 1237 </p> 1238 <p class="business-aside-quote-title"> 1239 Owner & Visionary 1240 </p> 1241 </div> 1242 <p>As a roofing sales manager, Jordan Lovell attended an industry retreat that emphasized values and culture, inspiring him to build a business where ethics came first. He founded IMPACT Roofing in 2021, with the core values of “integrity, knowledge, and service” guiding all business decisions and interactions, both with customers and among staff. The team builds trust through total transparency about estimates, repairs, and even what kind of noise and mess to expect. “Our goal is to be a reliable partner for people facing stressful repairs,” says Jordan. In 2025, IMPACT completed almost 600 jobs and expanded to a second office.</p> 1243<p>Systems Director London Posey uses Gemini to troubleshoot issues, instead of spending hours researching solutions. When their phone system’s admin portal recently changed, he simply uploaded a screenshot and asked Gemini where certain settings went and how to do what he needed. “The time savings is immeasurable,” he says. He also uses Gemini in Google Sheets, where it recently built complex formulas to help him automate a sales bonus tracker. Nano Banana helps edit photos, turning brown grass green or removing background clutter. He also used the tool to turn a common industry diagram, which existed only as a grainy image, into a high-resolution graphic for their presentation book. London notes that Google Local Services Ads are IMPACT’s number one lead source for customers. Meanwhile, their Google Business Profile has 700+ five-star reviews, and drives 20 percent of all booked inspections. The team incorporates these reviews into homeowner presentations, letting satisfied customers speak for them. IMPACT lives up to their name by donating to local sports, band, and STEM programs, and sponsoring the Athens Home Show. “We’re passionate about the impact we have in our community, and roofing is the vehicle we use to achieve that impact,” says Jordan.</p> 1244 <span class="show-more-button">READ MORE</span> 1245 </div> 1246 </div> 1247 </div> 1248 </div> </div> 1249 <div class="glue-tabs__panel" id="panel-aunt-henri"> 1250<div class="state-business-tab"> 1251 <div class="glue-grid"> 1252 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 1253 1254 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 1255 <div class="state-business-tab__image-container"> 1256 <picture> 1257 <source srcset="https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w1200-rw 2x, https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 1258 <source srcset="https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w1200-rj 2x, https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 1259 <source srcset="https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w1024-rw 2x, https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 1260 <source srcset="https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w1024-rj 2x, https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 1261 <source srcset="https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w3400-rw 2x, https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w1700-rw 1x" type="image/webp"> 1262 <source srcset="https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w3400-rj 2x, https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w1700-rj 1x" type="image/jpeg"> 1263 <img src="https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY=w1700-rj" class="state-business-tab__image" alt="Image of Aunt Henri, a small business in Huntsville, Alabama" loading="lazy"> 1264 </picture> 1265 </div> 1266 </div> 1267 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 1268 </div> 1269 1270 1271 <div id="canvas-2" class="state-business-canvas"> 1272 <div class="state-business-canvas__logo"> 1273 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 1274 </div> 1275 <div style="width: 100%;"> 1276 <p class="glue-text-center"> 1277 <img alt="" crossOrigin="anonymous" class="canvas-image"> 1278 </p> 1279 </div> 1280 <div class="state-business-canvas__content"> 1281 <h3 class="glue-headline glue-headline--headline-3"> 1282 Aunt Henri 1283 </h3> 1284 <p>Location: Huntsville, Alabama 1285 <br> 1286 Website: https://www.aunthenri.com/ 1287 <br> 1288 20% increase in shop traffic from Google tools</p> 1289 <p><p>Jesse Monaco launched Aunt Henri, her vintage-style children’s dresses business, with her mother, Victoria Passmore, in 2013. Textiles run in the family, with a legacy of tailors and seamstresses–including a great-aunt named Henri. Jesse learned to sew as an adult, and that’s when she and Victoria began making and selling their dresses in local boutiques. In 2016, they went online and launched an Artsy Collection that sold out within minutes. “People really responded, and we just started to grow,” Jesse recalls. Aunt Henri has two shops in an online marketplace: One for handmade quilts, accessories, and decor, and one for craft supplies, fabric bundles, and popular slow-stitch kits. Their website offers tutorials, patterns, and a blog. They’
1289ve used Google Workspace from the start, storing thousands of product photos in Drive. “It’s so easy, because I have all of my content creation in one place,” says Jesse.</p> 1290<p>With logistics and marketing disrupting her creative time, Jesse took Google AI Essentials to see if AI could help. “A light bulb went off and I realized I could use it for more than creating content–I could use it to create strategies and help with marketing,” she explains. Now she enlists Gemini for product optimization, to brainstorm marketing and content ideas, and to research trending themes and colors so Aunt Henri can offer what crafters want. “It’s my little personal assistant–it saves time and provides new ideas,” Jesse notes. “I can even tell it to write scripts in a southern accent so it’s tailored to how I speak!” Since she’s been using AI, and more recently Google Ads, they’ve seen a 20 percent increase in traffic to their shops and 1,000 new followers. Next is The Creative Collective, an online gathering space. As Jesse says, “We’ll have our own little Aunt Henri community in one place, so we can just connect over the joy of crafting.”</p></p> 1291 </div> 1292 </div> 1293 1294 <div class="glue-grid business-content" data-business-content="aunt-henri"> 1295 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 1296 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 1297 <style> 1298 1299 1300 1301 1302 1303 .business-aside-image-2727225 { 1304 background-position: center; 1305 background-repeat: no-repeat; 1306 background-size: cover; 1307 } 1308 1309 @media screen { 1310 .business-aside-image-2727225 { 1311 background-image: url(https://lh3.googleusercontent.com/B7lJgWoOjJD1_1Vl6zLnLZSzf_qgAfjL8l6N98q4FVlnh1D3yx95TCWxAjIdMqD8Ohj-5QpSts4DXzOsgyhkGj5eWD_OAGbjeXPAJOn8gsZTeUHKP-8=w800-l80-sg-rw-e365-c0xffffff); 1312 } 1313 1314 1315 1316 1317 1318 1319 .business-aside-image-2727225 { 1320 background-position: center; 1321 background-repeat: no-repeat; 1322 background-size: cover; 1323 } 1324 1325 @media screen and (min-width: 600px) { 1326 .business-aside-image-2727225 { 1327 background-image: url(https://lh3.googleusercontent.com/B7lJgWoOjJD1_1Vl6zLnLZSzf_qgAfjL8l6N98q4FVlnh1D3yx95TCWxAjIdMqD8Ohj-5QpSts4DXzOsgyhkGj5eWD_OAGbjeXPAJOn8gsZTeUHKP-8=w1024-l80-sg-rw-e365-c0xffffff); 1328 } 1329 1330 1331 1332 1333 1334 1335 .business-aside-image-2727225 { 1336 background-position: center; 1337 background-repeat: no-repeat; 1338 background-size: cover; 1339 } 1340 1341 @media screen and (min-width: 1024px) { 1342 .business-aside-image-2727225 { 1343 background-image: url(https://lh3.googleusercontent.com/B7lJgWoOjJD1_1Vl6zLnLZSzf_qgAfjL8l6N98q4FVlnh1D3yx95TCWxAjIdMqD8Ohj-5QpSts4DXzOsgyhkGj5eWD_OAGbjeXPAJOn8gsZTeUHKP-8=w1440-l80-sg-rw-e365-c0xffffff); 1344 } 1345 1346 </style> 1347 <div class="business-aside-image business-aside-image-2727225" role="img" aria-label="Aunt Henri in Huntsville, Alabama"></div> 1348 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Aunt Henri case study" data-image="https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY"> 1349 <svg role="img" class="glue-icon"> 1350 <use xlink:href="#file-download"></use> 1351 </svg> 1352 Download Story 1353 </button> 1354 <div class="business-aside-quote-desktop"> 1355 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1356 <q>[Gemini is] my little personal assistantâit saves time and provides new ideas.</q> 1357 </h3> 1358 <p class="business-aside-quote-name glue-font-weight-medium"> 1359 Jesse Monaco 1360 </p> 1361 <p class="business-aside-quote-title"> 1362 Co-founder 1363 </p> 1364 </div> 1365 <div class="business-aside-line"></div> 1366 <div class="business-aside-products"> 1367 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 1368 Products 1369 </h3> 1370 <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1371 Google Workspace 1372 </a> 1373 <a href="https://grow.google/ai-essentials/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1374 Google AI Essentials Course 1375 </a> 1376 <a href="https://gemini.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1377 Gemini 1378 </a> 1379 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1380 Google Ads 1381 </a> 1382 </div> 1383 </div> 1384 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1385 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1386 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 1387 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 1388 Aunt Henri 1389 </h3> 1390 <div class="business-main-info"> 1391 <p class="business-main-info-location"> 1392 <svg role="img" class="glue-icon glue-valign-top"> 1393 <use xlink:href="#location-pin"></use> 1394 </svg> 1395 Huntsville, Alabama 1396 </p> 1397 </div> 1398 <div class="business-main-website"> 1399 <svg role="img" class="glue-icon glue-valign-top"> 1400 <use xlink:href="#link-icon"></use> 1401 </svg> 1402 <a href=https://www.aunthenri.com/ class="business-main-website-link" target="_blank" rel="noopener"> 1403 https://www.aunthenri.com/ 1404 </a> 1405 </div> 1406 <div class="business-main-fun-fact"> 1407 <p> 1408 <svg role="img" class="glue-icon glue-valign-top"> 1409 <use xlink:href="#stat-icon"></use> 1410 </svg> 1411 20% increase in shop traffic from Google tools 1412 </p> 1413 </div> 1414 <div class="business-main-content"> 1415 <div class="business-aside-quote-mobile"> 1416 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1417 <q>[Gemini is] my little personal assistantâit saves time and provides new ideas.</q> 1418 </h3> 1419 <p class="business-aside-quote-name glue-font-weight-medium"> 1420 Jesse Monaco 1421 </p> 1422 <p class="business-aside-quote-title"> 1423 Co-founder 1424 </p> 1425 </div> 1426 <p>Jesse Monaco launched Aunt Henri, her vintage-style children’s dresses business, with her mother, Victoria Passmore, in 2013. Textiles run in the family, with a legacy of tailors and seamstresses–including a great-aunt named Henri. Jesse learned to sew as an adult, and that’s when she and Victoria began making and selling their dresses in local boutiques. In 2016, they went online and launched an Artsy Collection that sold out within minutes. “People really responded, and we just started to grow,” Jesse recalls. Aunt Henri has two shops in an online marketplace: One for handmade quilts, accessories, and decor, and one for craft supplies, fabric bundles, and popular slow-stitch kits. Their website offers tutorials, patterns, and a blog. They’ve used Google Workspace from the start, storing thousands of product photos in Drive. “It’s so easy, because I have all of my content creation in one place,” says Jesse.</p> 1427<p>With logistics and marketing disrupting her creative time, Jesse took Google AI Essentials to see if AI could help. “A light bulb went off and I realized I could use it for more than creating content–I could use it to create strategies and help with marketing,” she explains. Now she enlists Gemini for product optimization, to brainstorm marketing and content ideas, and to research trending themes and colors so Aunt Henri can offer what crafters want. “It’s my little personal assistant–it saves time and provides new ideas,” Jesse notes. “I can even tell it to write scripts in a southern accent so it’s tailored to how I speak!” Since she’s been using AI, and more recently Google Ads, they’ve seen a 20 percent increase in traffic to their shops and 1,000 new followers. Next is The Creative
1427Collective, an online gathering space. As Jesse says, “We’ll have our own little Aunt Henri community in one place, so we can just connect over the joy of crafting.”</p> 1428 <span class="show-more-button">READ MORE</span> 1429 </div> 1430 </div> 1431 </div> 1432 </div> </div> 1433 <div class="glue-tabs__panel" id="panel-go-kot"> 1434<div class="state-business-tab"> 1435 <div class="glue-grid"> 1436 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 1437 1438 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 1439 <div class="state-business-tab__image-container"> 1440 <picture> 1441 <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1200-rw 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 1442 <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1200-rj 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 1443 <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1024-rw 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 1444 <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1024-rj 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 1445 <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w3400-rw 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1700-rw 1x" type="image/webp"> 1446 <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w3400-rj 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1700-rj 1x" type="image/jpeg"> 1447 <img src="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1700-rj" class="state-business-tab__image" alt="Image of GO-KOT, a small business in Ashville, Alabama" loading="lazy"> 1448 </picture> 1449 </div> 1450 </div> 1451 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 1452 </div> 1453 1454 1455 <div id="canvas-3" class="state-business-canvas"> 1456 <div class="state-business-canvas__logo"> 1457 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 1458 </div> 1459 <div style="width: 100%;"> 1460 <p class="glue-text-center"> 1461 <img alt="" crossOrigin="anonymous" class="canvas-image"> 1462 </p> 1463 </div> 1464 <div class="state-business-canvas__content"> 1465 <h3 class="glue-headline glue-headline--headline-3"> 1466 GO-KOT 1467 </h3> 1468 <p>Location: Ashville, Alabama 1469 <br> 1470 Website: https://go-kot.com/ 1471 <br> 1472 20% of revenue from Google Ads and Google Search</p> 1473 <p><p>Married Air Force veterans Teresa and Mike Downing were looking for a business they could go into together, ideally an American-made product they believed in. So it was kismet when they got to know the founder of GO-KOT. Manufactured in their home state of Alabama since 1978, GO-KOT is the only low-profile camping cot made in America. The 81-year-old foun
1473der was ready to sell the company–but only to someone who would keep manufacturing in the U.S. Teresa and Mike jumped at the chance. “We worked with the founder for six months or so, learned the ropes and the craftsmanship, and took over in 2017,” Mike says. Today, GO-KOT sells their ethically sourced cots to the military, Forest Service, and direct to campers.</p> 1474<p>GO-KOT already had a cult following, but Teresa and Mike had to start marketing from scratch. “For 12 years there had been no advertising,” explains Teresa, president and owner. “The business lived by word of mouth.” They jumped into Google Ads Smart campaigns immediately, and though they tried other channels, Google Ads remained the one constant. “We’ve done some social, some email, and so on,” says Teresa, “but Google consistently gives us the best return on investment.” Mike adds, “We’re craftspeople, not tech people. Smart campaigns are the only way we can get through it.” Google Ads and Google Search together now account for roughly 20 percent of GO-KOT’s revenue. The Downings use Google Analytics to track performance and adjust their ads accordingly. They’ve also launched a YouTube channel where they post how-to and marketing videos. Today, the family-run business is still small with a team of four, but GO-KOT has doubled their revenue since 2018. This lets them donate to local nonprofits focused on homelessness, missionary work, and veterans’ services. “We partner with people that have missions close to our heart,” says Teresa. “That's community to us.”</p></p> 1475 </div> 1476 </div> 1477 1478 <div class="glue-grid business-content" data-business-content="go-kot"> 1479 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 1480 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 1481 <style> 1482 1483 1484 1485 1486 1487 .business-aside-image-1984563 { 1488 background-position: center; 1489 background-repeat: no-repeat; 1490 background-size: cover; 1491 } 1492 1493 @media screen { 1494 .business-aside-image-1984563 { 1495 background-image: url(https://lh3.googleusercontent.com/BFzXs4GiJULZHDU1dlKQfrwA9Cfjg7A6D7E3pSFFz4QqifFAVL2HYg9wAs6isutxkVFGMtABHYkR-MC8WxG5PQEzloKpJag85ShmX1a4o7vSq8jVwLjp=w800-l80-sg-rw-e365-c0xffffff); 1496 } 1497 1498 1499 1500 1501 1502 1503 .business-aside-image-1984563 { 1504 background-position: center; 1505 background-repeat: no-repeat; 1506 background-size: cover; 1507 } 1508 1509 @media screen and (min-width: 600px) { 1510 .business-aside-image-1984563 { 1511 background-image: url(https://lh3.googleusercontent.com/BFzXs4GiJULZHDU1dlKQfrwA9Cfjg7A6D7E3pSFFz4QqifFAVL2HYg9wAs6isutxkVFGMtABHYkR-MC8WxG5PQEzloKpJag85ShmX1a4o7vSq8jVwLjp=w1024-l80-sg-rw-e365-c0xffffff); 1512 } 1513 1514 1515 1516 1517 1518 1519 .business-aside-image-1984563 { 1520 background-position: center; 1521 background-repeat: no-repeat; 1522 background-size: cover; 1523 } 1524 1525 @media screen and (min-width: 1024px) { 1526 .business-aside-image-1984563 { 1527 background-image: url(https://lh3.googleusercontent.com/BFzXs4GiJULZHDU1dlKQfrwA9Cfjg7A6D7E3pSFFz4QqifFAVL2HYg9wAs6isutxkVFGMtABHYkR-MC8WxG5PQEzloKpJag85ShmX1a4o7vSq8jVwLjp=w1440-l80-sg-rw-e365-c0xffffff); 1528 } 1529 1530 </style> 1531 <div class="business-aside-image business-aside-image-1984563" role="img" aria-label="GO-KOT in Ashville, Alabama"></div> 1532 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="GO-KOT case study" data-image="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ"> 1533 <svg role="img" class="glue-icon"> 1534 <use xlink:href="#file-download"></use> 1535 </svg> 1536 Download Story 1537 </button> 1538 <div class="business-aside-quote-desktop"> 1539 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1540 <q>Weâve done some social, some email, and so on, but Google consistently gives us the best return on investment.</q> 1541 </h3>
1542 <p class="business-aside-quote-name glue-font-weight-medium"> 1543 Teresa Downing 1544 </p> 1545 <p class="business-aside-quote-title"> 1546 President & Owner 1547 </p> 1548 </div> 1549 <div class="business-aside-line"></div> 1550 <div class="business-aside-products"> 1551 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 1552 Products 1553 </h3> 1554 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1555 Google Ads 1556 </a> 1557 <a href="https://business.google.com/us/google-analytics/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1558 Google Analytics 1559 </a> 1560 <a href="https://www.youtube.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1561 YouTube 1562 </a> 1563 </div> 1564 </div> 1565 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1566 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1567 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 1568 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 1569 GO-KOT 1570 </h3> 1571 <div class="business-main-info"> 1572 <p class="business-main-info-location"> 1573 <svg role="img" class="glue-icon glue-valign-top"> 1574 <use xlink:href="#location-pin"></use> 1575 </svg> 1576 Ashville, Alabama 1577 </p> 1578 </div> 1579 <div class="business-main-website"> 1580 <svg role="img" class="glue-icon glue-valign-top"> 1581 <use xlink:href="#link-icon"></use> 1582 </svg> 1583 <a href=https://go-kot.com/ class="business-main-website-link" target="_blank" rel="noopener"> 1584 https://go-kot.com/ 1585 </a> 1586 </div> 1587 <div class="business-main-fun-fact"> 1588 <p> 1589 <svg role="img" class="glue-icon glue-valign-top"> 1590 <use xlink:href="#stat-icon"></use> 1591 </svg> 1592 20% of revenue from Google Ads and Google Search 1593 </p> 1594 </div> 1595 <div class="business-main-content"> 1596 <div class="business-aside-quote-mobile"> 1597 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1598 <q>Weâve done some social, some email, and so on, but Google consistently gives us the best return on investment.</q> 1599 </h3> 1600 <p class="business-aside-quote-name glue-font-weight-medium"> 1601 Teresa Downing 1602 </p> 1603 <p class="business-aside-quote-title"> 1604 President & Owner 1605 </p> 1606 </div> 1607 <p>Married Air Force veterans Teresa and Mike Downing were looking for a business they could go into together, ideally an American-made product they believed in. So it was kismet when they got to know the founder of GO-KOT. Manufactured in their home state of Alabama since 1978, GO-KOT is the only low-profile camping cot made in America. The 81-year-old founder was ready to sell the company–but only to someone who would keep manufacturing in the U.S. Teresa and Mike jumped at the chance. “
1607We worked with the founder for six months or so, learned the ropes and the craftsmanship, and took over in 2017,” Mike says. Today, GO-KOT sells their ethically sourced cots to the military, Forest Service, and direct to campers.</p> 1608<p>GO-KOT already had a cult following, but Teresa and Mike had to start marketing from scratch. “For 12 years there had been no advertising,” explains Teresa, president and owner. “The business lived by word of mouth.” They jumped into Google Ads Smart campaigns immediately, and though they tried other channels, Google Ads remained the one constant. “We’ve done some social, some email, and so on,” says Teresa, “but Google consistently gives us the best return on investment.” Mike adds, “We’re craftspeople, not tech people. Smart campaigns are the only way we can get through it.” Google Ads and Google Search together now account for roughly 20 percent of GO-KOT’s revenue. The Downings use Google Analytics to track performance and adjust their ads accordingly. They’ve also launched a YouTube channel where they post how-to and marketing videos. Today, the family-run business is still small with a team of four, but GO-KOT has doubled their revenue since 2018. This lets them donate to local nonprofits focused on homelessness, missionary work, and veterans’ services. “We partner with people that have missions close to our heart,” says Teresa. “That's community to us.”</p> 1609 <span class="show-more-button">READ MORE</span> 1610 </div> 1611 </div> 1612 </div> 1613 </div> </div> 1614 <div class="glue-tabs__panel" id="panel-kiva-dunes"> 1615<div class="state-business-tab"> 1616 <div class="glue-grid"> 1617 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 1618 1619 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 1620 <div class="state-business-tab__image-container"> 1621 <picture> 1622 <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1200-rw 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 1623 <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1200-rj 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 1624 <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1024-rw 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 1625 <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1024-rj 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 1626 <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w3400-rw 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1700-rw 1x" type="image/webp"> 1627 <source srcset="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w3400-rj 2x, https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1700-rj 1x" type="image/jpeg"> 1628 <img src="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW=w1700-rj" class="state-business-tab__image" alt="Image of Kiva Dunes, a small business in Gulf Shores, Alabama" loading="lazy"> 1629 </picture> 1630 </div> 1631 </div> 1632 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 1633 </div> 1634 1635 1636 <div id="canvas-4" class="state-business-canvas"> 1637 <div class="state-business-canvas__logo"> 1638 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 1639 </div> 1640 <div style="width: 100%;"> 1641 <p class="glue-text-center"> 1642 <img alt="" crossOrigin="anonymous" class="canvas-image"> 1643 </p> 1644 </div> 1645 <div class="state-business-canvas__content"> 1646 <h3 class="glue-headline glue-headline--headline-3"> 1647 Kiva Dunes 1648 </h3> 1649 <p>Location: Gulf Shores, Alabama 1650 <br> 1651 Website: https://kivadunes.com/ 1652 <br> 1653 165 employees</p> 1654 <p><p>
1654After a successful career in national land development, Jim Edgemon returned to his first loves: golf, and his Alabama home. When he discovered an unspoiled 276-acre plot of land on the water outside beautiful Gulf Shores, he knew he’d found the perfect place to create Alabama’s premier golf and beach resort. Since opening in 1995, Kiva Dunes has grown to include 78 rental properties consisting of homes and condos, two restaurants and an award-winning championship golf course–all designed to preserve the peninsula’s natural beauty. “We were one of the first golf courses in America to put a conservation easement on our property,” Jim explains. “This land will never be developed into urban sprawl.”</p> 1655<p>To help them manage the operations of such a complex business, Jim’s maintenance, housekeeping, and hospitality teams trust Google Workspace. Tools like Gmail, Calendar, and Sheets keep employees seamlessly connected about daily schedules and welcome information for each property. “It lets us work so much faster without stopping to worry about errors. It puts everything at our fingertips, from maintenance to guest services,” says Marketing Director Katie Avant. And when Kiva Dunes wanted to make their year-round revenue more steady and reliable, Google Ads gave them the tools to attract more families, off-season golfers, and younger vacationers. “The feedback we get about exactly where our dollars are going and how much impact each one is having is incredible,” Jim says. “We hardly have an off-season anymore.” With rental revenue up 72 percent and 33 percent more golfers teeing off year-over-year, growth is just par for the course at Kiva Dunes. As Jim says, “It’s amazing what your business can do with the right clubs in the bag.”</p></p> 1656 </div> 1657 </div> 1658 1659 <div class="glue-grid business-content" data-business-content="kiva-dunes"> 1660 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 1661 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 1662 <style> 1663 1664 1665 1666 1667 1668 .business-aside-image-077cdf9 { 1669 background-position: center; 1670 background-repeat: no-repeat; 1671 background-size: cover; 1672 } 1673 1674 @media screen { 1675 .business-aside-image-077cdf9 { 1676 background-image: url(https://lh3.googleusercontent.com/awpmfGuKvbn186eUijNsBd-DKSfjqM-0QaGkEa2HzSfC0nehJoCcw05n0jHzkkcs5G-NvxdFqKDaJ578ZiwB5tekL-HKUPKJthl54NDSQAH7wRewSl8=w800-l80-sg-rw-e365-c0xffffff); 1677 } 1678 1679 1680 1681 1682 1683 1684 .business-aside-image-077cdf9 { 1685 background-position: center; 1686 background-repeat: no-repeat; 1687 background-size: cover; 1688 } 1689 1690 @media screen and (min-width: 600px) { 1691 .business-aside-image-077cdf9 { 1692 background-image: url(https://lh3.googleusercontent.com/awpmfGuKvbn186eUijNsBd-DKSfjqM-0QaGkEa2HzSfC0nehJoCcw05n0jHzkkcs5G-NvxdFqKDaJ578ZiwB5tekL-HKUPKJthl54NDSQAH7wRewSl8=w1024-l80-sg-rw-e365-c0xffffff); 1693 } 1694 1695 1696 1697 1698 1699 1700 .business-aside-image-077cdf9 { 1701 background-position: center; 1702 background-repeat: no-repeat; 1703 background-size: cover; 1704 } 1705 1706 @media screen and (min-width: 1024px) { 1707 .business-aside-image-077cdf9 { 1708 background-image: url(https://lh3.googleusercontent.com/awpmfGuKvbn186eUijNsBd-DKSfjqM-0QaGkEa2HzSfC0nehJoCcw05n0jHzkkcs5G-NvxdFqKDaJ578ZiwB5tekL-HKUPKJthl54NDSQAH7wRewSl8=w1440-l80-sg-rw-e365-c0xffffff); 1709 } 1710 1711 </style> 1712 <div class="business-aside-image business-aside-image-077cdf9" role="img" aria-label="Kiva Dunes in Gulf Shores, Alabama"></div> 1713 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Kiva Dunes case study" data-image="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW"> 1714 <svg role="img" class="glue-icon"> 1715 <use xlink:href="#file-download"></use> 1716 </svg> 1717 Download Story 1718 </button> 1719 <div class="business-aside-quote-desktop"> 1720 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1721 <q>With the analytics in Google Ads, Iâm able to zero in on exactly who our customers are and use that information to attract new customers year-round.</q> 1722 </h3>
1723 <p class="business-aside-quote-name glue-font-weight-medium"> 1724 Katie Avant 1725 </p> 1726 <p class="business-aside-quote-title"> 1727 Marketing Director 1728 </p> 1729 </div> 1730 <div class="business-aside-line"></div> 1731 <div class="business-aside-products"> 1732 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 1733 Products 1734 </h3> 1735 <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1736 Google Workspace 1737 </a> 1738 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1739 Google Ads 1740 </a> 1741 </div> 1742 </div> 1743 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1744 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1745 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 1746 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 1747 Kiva Dunes 1748 </h3> 1749 <div class="business-main-info"> 1750 <p class="business-main-info-location"> 1751 <svg role="img" class="glue-icon glue-valign-top"> 1752 <use xlink:href="#location-pin"></use> 1753 </svg> 1754 Gulf Shores, Alabama 1755 </p> 1756 </div> 1757 <div class="business-main-website"> 1758 <svg role="img" class="glue-icon glue-valign-top"> 1759 <use xlink:href="#link-icon"></use> 1760 </svg> 1761 <a href=https://kivadunes.com/ class="business-main-website-link" target="_blank" rel="noopener"> 1762 https://kivadunes.com/ 1763 </a> 1764 </div> 1765 <div class="business-main-fun-fact"> 1766 <p> 1767 <svg role="img" class="glue-icon glue-valign-top"> 1768 <use xlink:href="#stat-icon"></use> 1769 </svg> 1770 165 employees 1771 </p> 1772 </div> 1773 <div class="business-main-content"> 1774 <div class="business-aside-quote-mobile"> 1775 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1776 <q>With the analytics in Google Ads, Iâm able to zero in on exactly who our customers are and use that information to attract new customers year-round.</q> 1777 </h3> 1778 <p class="business-aside-quote-name glue-font-weight-medium"> 1779 Katie Avant 1780 </p> 1781 <p class="business-aside-quote-title"> 1782 Marketing Director 1783 </p> 1784 </div> 1785 <p>After a successful career in national land development, Jim Edgemon returned to his first loves: golf, and his Alabama home. When he discovered an unspoiled 276-acre plot of land on the water outside beautiful Gulf Shores, he knew he’d found the perfect place to create Alabama’s premier golf and beach resort. Since opening in 1995, Kiva Dunes has grown to include 78 rental properties consisting of homes and condos, two restaurants and an award-winning championship golf course–all designed to preserve the peninsula’s natural beauty. “We were one of the first golf courses in America to put a conservation easement on our property,” Jim explains. “This land will never be developed into urban sprawl.”</p> 1786<p>To help them manage the operations of such a complex business, Jim’s maintenance, housekeeping, and hospitality teams trust Google Workspace. Tools like Gmail, Calendar, and Sheets keep employees seamlessly connected about daily schedules and welcome information for each property. “It lets us work so much faster without stopping to worry about errors. It puts everything at our fingertips, from maintenance to guest services,” says Marketing Director Katie Avant. And when Kiva Dunes wanted to make their year-round revenue more steady and reliable, Google Ads gave them the tools to attract more families, off-season golfers, and younger vacationers. “The feedback we get about exactly where our dollars are going and how much impact each one is having is incredible,” Jim says. “We hardly have an off-season anymore.” With rental revenue up 72 percent and 33 percent more golfers teeing off year-over-year, growth is just par for the course at Kiva Dunes. As Jim says, “It’s amazing what your business can do with the right clubs in the bag.”</p>
1787 <span class="show-more-button">READ MORE</span> 1788 </div> 1789 </div> 1790 </div> 1791 </div> </div> 1792 <div class="glue-tabs__panel" id="panel-mixtroz"> 1793<div class="state-business-tab"> 1794 <div class="glue-grid"> 1795 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 1796 1797 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 1798 <div class="state-business-tab__image-container"> 1799 <picture> 1800 <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1200-rw 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 1801 <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1200-rj 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 1802 <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1024-rw 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 1803 <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1024-rj 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 1804 <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w3400-rw 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1700-rw 1x" type="image/webp"> 1805 <source srcset="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w3400-rj 2x, https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1700-rj 1x" type="image/jpeg"> 1806 <img src="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1700-rj" class="state-business-tab__image" alt="Image of Mixtroz, a small business in Birmingham, Alabama" loading="lazy"> 1807 </picture> 1808 </div> 1809 </div> 1810 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 1811 </div> 1812 1813 1814 <div id="canvas-5" class="state-business-canvas"> 1815 <div class="state-business-canvas__logo"> 1816 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 1817 </div> 1818 <div style="width: 100%;"> 1819 <p class="glue-text-center"> 1820 <img alt="" crossOrigin="anonymous" class="canvas-image"> 1821 </p> 1822 </div> 1823 <div class="state-business-canvas__content"> 1824 <h3 class="glue-headline glue-headline--headline-3"> 1825 Mixtroz 1826 </h3> 1827 <p>Location: Birmingham, Alabama 1828 <br> 1829 Website: https://www.mixtroz.com/ 1830 <br> 1831 212% increase in site traffic in Q4 2021</p> 1832 <p><p>In 2015, after attending a string of conferences where people stared at their phones rather than talk to each other, Ashlee Ammons and her mom, Kerry Schrader, started Mixtroz: a digital platform that uses those same phones to help event attendees interact. “Most networking is inefficient, ineffective, and awkward,” explains Ashlee. The Birmingham-based company, whose name combines “mixer” and “introduction,” is woman- and Black-led, and helps people meet through a simple process they call “engineered serendipity.” Event attendees download the Mixtroz app, which has been hosted on Google Play since 2016, and answer 5-10 custom questions from the organizer. Based on their responses, they then get sorted into small groups of 3-10 to chat in person. It’s a win-win: Participants get help with mingling, and event organizers get streams of custom data to help improve their programs.</p> 1833<p>Mixtroz refines its digital marketing effectiveness from insights from Google Analytics. Its six-person staff also uses Google Worksp
1833ace, especially Docs for real-time collaboration on marketing materials; Sheets for house research and customer outreach; and Forms to collect client and attendee feedback. When live events were curtailed due to the COVID-19 pandemic, Mixtroz sped up its plans for a virtual version of its app–and there’s now a version for hybrid events, too. In November, the company began running Google Ads to take customers directly to its website for pricing and purchase; the move increased traffic 212 percent in Q4 2021 alone. Mixtroz’s future looks bright, and its founders have already achieved a milestone: They’ve challenged ideas of who can be a tech entrepreneur. “Kerry and I break those barriers of race, sex, and age. It gets people to recalibrate what is possible.”</p></p> 1834 </div> 1835 </div> 1836 1837 <div class="glue-grid business-content" data-business-content="mixtroz"> 1838 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 1839 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 1840 <style> 1841 1842 1843 1844 1845 1846 .business-aside-image-9919f8d { 1847 background-position: center; 1848 background-repeat: no-repeat; 1849 background-size: cover; 1850 } 1851 1852 @media screen { 1853 .business-aside-image-9919f8d { 1854 background-image: url(https://lh3.googleusercontent.com/EesVzN5NvhQa4II4m8uIbPNot-TAU1ozSrsmrALQ13Mz4t7QMjkMZ7VwZ9NR60wL2IrAWA_1nHxXVyH4hUWjYRSKJ6gNtNoKNehFDvUR182ZaEUrwe4=w800-l80-sg-rw-e365-c0xffffff); 1855 } 1856 1857 1858 1859 1860 1861 1862 .business-aside-image-9919f8d { 1863 background-position: center; 1864 background-repeat: no-repeat; 1865 background-size: cover; 1866 } 1867 1868 @media screen and (min-width: 600px) { 1869 .business-aside-image-9919f8d { 1870 background-image: url(https://lh3.googleusercontent.com/EesVzN5NvhQa4II4m8uIbPNot-TAU1ozSrsmrALQ13Mz4t7QMjkMZ7VwZ9NR60wL2IrAWA_1nHxXVyH4hUWjYRSKJ6gNtNoKNehFDvUR182ZaEUrwe4=w1024-l80-sg-rw-e365-c0xffffff); 1871 } 1872 1873 1874 1875 1876 1877 1878 .business-aside-image-9919f8d { 1879 background-position: center; 1880 background-repeat: no-repeat; 1881 background-size: cover; 1882 } 1883 1884 @media screen and (min-width: 1024px) { 1885 .business-aside-image-9919f8d { 1886 background-image: url(https://lh3.googleusercontent.com/EesVzN5NvhQa4II4m8uIbPNot-TAU1ozSrsmrALQ13Mz4t7QMjkMZ7VwZ9NR60wL2IrAWA_1nHxXVyH4hUWjYRSKJ6gNtNoKNehFDvUR182ZaEUrwe4=w1440-l80-sg-rw-e365-c0xffffff); 1887 } 1888 1889 </style> 1890 <div class="business-aside-image business-aside-image-9919f8d" role="img" aria-label="Mixtroz in Birmingham, Alabama"></div> 1891 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Mixtroz case study" data-image="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g"> 1892 <svg role="img" class="glue-icon"> 1893 <use xlink:href="#file-download"></use> 1894 </svg> 1895 Download Story 1896 </button> 1897 <button class="glue-button glue-button--medium-emphasis glue-button--icon glue-button--icon-right business-aside-button glue-modal__trigger js-video-modal-trigger" 1898 tabindex="0" data-video="bRoVpj08wmE" 1899 data-business-name="Mixtroz"> 1900 Watch their story 1901 <svg role="presentation" aria-hidden="true" class="glue-icon "> 1902 <use xlink:href="#play-circle-filled"></use> 1903 </svg> 1904 </button> 1905 <div class="business-aside-quote-desktop"> 1906 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1907 <q>Google Analytics has helped us refine our messaging. We can see where people are going on our site, what they're clicking, and what's driving them to make that purchase.</q> 1908 </h3> 1909 <p class="business-aside-quote-name glue-font-weight-medium"> 1910 Ashlee Ammons 1911 </p> 1912 <p class="business-aside-quote-title"> 1913 Co-founder & President 1914 </p> 1915 </div> 1916 <div class="business-aside-line"></div> 1917 <div class="business-aside-products"> 1918 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 1919 Products 1920 </h3> 1921 <a href="https://business.google.com/us/google-analytics/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1922 Google Analytics 1923 </a> 1924 <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1925 Google Workspace 1926 </a> 1927 <a href="https://play.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1928 Google Play 1929 </a> 1930 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 1931 Google Ads 1932 </a> 1933 </div> 1934 </div> 1935 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1936 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 1937 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 1938 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 1939 Mixtroz 1940 </h3> 1941 <div class="business-main-info"> 1942 <p class="business-main-info-location"> 1943 <svg role="img" class="glue-icon glue-valign-top"> 1944 <use xlink:href="#location-pin"></use> 1945 </svg> 1946 Birmingham, Alabama 1947 </p> 1948 </div> 1949 <div class="business-main-website"> 1950 <svg role="img" class="glue-icon glue-valign-top"> 1951 <use xlink:href="#link-icon"></use> 1952 </svg> 1953 <a href=https://www.mixtroz.com/ class="business-main-website-link" target="_blank" rel="noopener"> 1954 https://www.mixtroz.com/ 1955 </a> 1956 </div> 1957 <div class="business-main-fun-fact"> 1958 <p> 1959 <svg role="img" class="glue-icon glue-valign-top"> 1960 <use xlink:href="#stat-icon"></use> 1961 </svg> 1962 212% increase in site traffic in Q4 2021 1963 </p> 1964 </div> 1965 <div class="business-main-content"> 1966 <div class="business-aside-quote-mobile"> 1967 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 1968 <q>Google Analytics has helped us refine our messaging. We can see where people are going on our site, what they're clicking, and what's driving them to make that purchase.</q> 1969 </h3> 1970 <p class="business-aside-quote-name glue-font-weight-medium"> 1971 Ashlee Ammons 1972 </p> 1973 <p class="business-aside-quote-title"> 1974 Co-founder & President 1975 </p> 1976 </div> 1977 <p>In 2015, after attending a string of conferences where people stared at their phones rather than talk to each other, Ashlee Ammons and her mom, Kerry Schrader, started Mixtroz: a digital platform that uses those same phones to help event attendees interact. “Most networking is inefficient, ineffective, and awkward,” explains Ashlee. The Birmingham-based company, whose name combines “mixer” and “introduction,” is woman- and Black-led, and helps people meet through a simple process they call “engineered serendipity.” Event attendees download the Mixtroz app, which has been hosted on Google Play since 2016, and answer 5-10 custom questions from the organizer. Based on their responses, they then get sorted into small groups of 3-10 to chat in person. It’s a win-win: Participants get help with mingling, and event organizers get streams of custom data to help improve their programs.</p> 1978<p>Mixtroz refines its digital marketing effectiveness from insights from Google Analytics. Its six-person staff also uses Google Workspace, especially Docs for real-time collaboration on marketing materials; Sheets for house research and customer outreach; and Forms to collect client and attendee feedback. When live events were curtailed due to the COVID-19 pandemic, Mixtroz sped up its plans for a virtual version of its app–and there’s now a version for hybrid events, too. In November, the company began running Google Ads to take customers directly to its website for pricing and purchase; the move increased traffic 212 percent in Q4 2021 alone. Mixtroz’s future looks bright, and its founders have already achieved a milestone: They’ve challenged ideas of who can be a tech entrepreneur. “Kerry and I break those barriers of race, sex, and age. It gets people to recalibrate what is possible.”</p>
1979 <span class="show-more-button">READ MORE</span> 1980 </div> 1981 </div> 1982 </div> 1983 </div> </div> 1984 <div class="glue-tabs__panel" id="panel-red-land-cotton"> 1985<div class="state-business-tab"> 1986 <div class="glue-grid"> 1987 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 1988 1989 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 1990 <div class="state-business-tab__image-container"> 1991 <picture> 1992 <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1200-rw 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 1993 <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1200-rj 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 1994 <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1024-rw 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 1995 <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1024-rj 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 1996 <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w3400-rw 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1700-rw 1x" type="image/webp"> 1997 <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w3400-rj 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1700-rj 1x" type="image/jpeg"> 1998 <img src="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1700-rj" class="state-business-tab__image" alt="Image of Red Land Cotton, a small business in Moulton, AL" loading="lazy"> 1999 </picture> 2000 </div> 2001 </div> 2002 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 2003 </div> 2004 2005 2006 <div id="canvas-6" class="state-business-canvas"> 2007 <div class="state-business-canvas__logo"> 2008 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 2009 </div> 2010 <div style="width: 100%;"> 2011 <p class="glue-text-center"> 2012 <img alt="" crossOrigin="anonymous" class="canvas-image"> 2013 </p> 2014 </div> 2015 <div class="state-business-canvas__content"> 2016 <h3 class="glue-headline glue-headline--headline-3"> 2017 Red Land Cotton 2018 </h3> 2019 <p>Location: Moulton, AL 2020 <br> 2021 Website: https://www.redlandcotton.com/ 2022 <br> 2023 25 Employees</p> 2024 <p><p><span style="">In 2015, Anna Brakefield was working as a graphic designer in Nashville, and wanted new professional challenges. Her father, Mark Yeager, ran a cotton farm in her hometown of Moulton, Alabama, and saw a growing disparity between the price he paid for raw cotton and what he paid for a cotton shirt. He decided to make direct-to-consumer products using his farm&r
2024squo;s cotton and asked Anna to join him. Inspired by nostalgia for Mark’s grandmother’s beautiful linens, they launched their own heirloom cotton linens business in 2016. With a farm-to-home business model, an eye on sustainability, and adept use of digital tools like Google Ads and Google Analytics, Red Land Cotton saw 40-percent growth year-over-year. In 2019, they processed more than 15,000 orders and planned for new products, increased production, and new facilities. Then COVID-19 caused massive shutdowns, including Red Land Cotton’s storefront and factories. Rather than let the raw cotton sit unused, they made masks and donated thousands of yards of fabric to area hospitals.</span></p> 2025<p><span style="">Yet their online business continued to thrive. In fact, business increased, and demand nearly doubled in the spring of 2020, largely due to a 150-percent increase in Google traffic. Google Ads for Search and Gmail ads were key in that spike. “They allow us to be seen and align people with what they want to see,” Anna says. And thanks to Google Analytics, Anna noticed that their ads were reaching younger shoppers—knowledge that they’ll use to plan upcoming products. Now that production has restarted, Red Land Cotton has launched a new blanket that was planned pre-pandemic and hopes to release new robes before Christmas. They’ve also hired more staff and opened new fulfillment and cut-and-sew facilities. Anna is proud to be creating jobs and making an economic impact in her beloved hometown. “We’re able to hire lots of people because of people’s desire and willingness to pay for American-made goods,” she says. </span></p></p> 2026 </div> 2027 </div> 2028 2029 <div class="glue-grid business-content" data-business-content="red-land-cotton"> 2030 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 2031 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 2032 <style> 2033 2034 2035 2036 2037 2038 .business-aside-image-7d6f0b0 { 2039 background-position: center; 2040 background-repeat: no-repeat; 2041 background-size: cover; 2042 } 2043 2044 @media screen { 2045 .business-aside-image-7d6f0b0 { 2046 background-image: url(https://lh3.googleusercontent.com/VAdvupq8Q_ua7EMsCcS1TSVokDtka394Vh4F_rI94a7JqCTfjRdH1UPN0lSOqN-YUhyXfRafWOVPAPiXD5uKrXMmxwziEovfUN8WSw=w800-l80-sg-rw-e365-c0xffffff); 2047 } 2048 2049 2050 2051 2052 2053 2054 .business-aside-image-7d6f0b0 { 2055 background-position: center; 2056 background-repeat: no-repeat; 2057 background-size: cover; 2058 } 2059 2060 @media screen and (min-width: 600px) { 2061 .business-aside-image-7d6f0b0 { 2062 background-image: url(https://lh3.googleusercontent.com/VAdvupq8Q_ua7EMsCcS1TSVokDtka394Vh4F_rI94a7JqCTfjRdH1UPN0lSOqN-YUhyXfRafWOVPAPiXD5uKrXMmxwziEovfUN8WSw=w1024-l80-sg-rw-e365-c0xffffff); 2063 } 2064 2065 2066 2067 2068 2069 2070 .business-aside-image-7d6f0b0 { 2071 background-position: center; 2072 background-repeat: no-repeat; 2073 background-size: cover; 2074 } 2075 2076 @media screen and (min-width: 1024px) { 2077 .business-aside-image-7d6f0b0 { 2078 background-image: url(https://lh3.googleusercontent.com/VAdvupq8Q_ua7EMsCcS1TSVokDtka394Vh4F_rI94a7JqCTfjRdH1UPN0lSOqN-YUhyXfRafWOVPAPiXD5uKrXMmxwziEovfUN8WSw=w1440-l80-sg-rw-e365-c0xffffff); 2079 } 2080 2081 </style> 2082 <div class="business-aside-image business-aside-image-7d6f0b0" role="img" aria-label="Red Land Cotton in Moulton, AL"></div> 2083 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Red Land Cotton case study" data-image="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk"> 2084 <svg role="img" class="glue-icon"> 2085 <use xlink:href="#file-download"></use> 2086 </svg> 2087 Download Story 2088 </button> 2089 <div class="business-aside-quote-desktop"> 2090 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2091 <q>We always ask people how they found us, and it's almost always one of our Google Ads.</q> 2092 </h3>
2093 <p class="business-aside-quote-name glue-font-weight-medium"> 2094 Anna Brakefield 2095 </p> 2096 <p class="business-aside-quote-title"> 2097 Co-Founder 2098 </p> 2099 </div> 2100 <div class="business-aside-line"></div> 2101 <div class="business-aside-products"> 2102 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 2103 Products 2104 </h3> 2105 <a href="https://business.google.com/us/google-analytics/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2106 Google Analytics 2107 </a> 2108 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2109 Google Ads 2110 </a> 2111 </div> 2112 </div> 2113 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2114 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2115 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 2116 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 2117 Red Land Cotton 2118 </h3> 2119 <div class="business-main-info"> 2120 <p class="business-main-info-location"> 2121 <svg role="img" class="glue-icon glue-valign-top"> 2122 <use xlink:href="#location-pin"></use> 2123 </svg> 2124 Moulton, AL 2125 </p> 2126 </div> 2127 <div class="business-main-website"> 2128 <svg role="img" class="glue-icon glue-valign-top"> 2129 <use xlink:href="#link-icon"></use> 2130 </svg> 2131 <a href=https://www.redlandcotton.com/ class="business-main-website-link" target="_blank" rel="noopener"> 2132 https://www.redlandcotton.com/ 2133 </a> 2134 </div> 2135 <div class="business-main-fun-fact"> 2136 <p> 2137 <svg role="img" class="glue-icon glue-valign-top"> 2138 <use xlink:href="#stat-icon"></use> 2139 </svg> 2140 25 Employees 2141 </p> 2142 </div> 2143 <div class="business-main-content"> 2144 <div class="business-aside-quote-mobile"> 2145 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2146 <q>We always ask people how they found us, and it's almost always one of our Google Ads.</q> 2147 </h3> 2148 <p class="business-aside-quote-name glue-font-weight-medium"> 2149 Anna Brakefield 2150 </p> 2151 <p class="business-aside-quote-title"> 2152 Co-Founder 2153 </p> 2154 </div> 2155 <p><span style="">In 2015, Anna Brakefield was working as a graphic designer in Nashville, and wanted new professional challenges. Her father, Mark Yeager, ran a cotton farm in her hometown of Moulton, Alabama, and saw a growing disparity between the price he paid for raw cotton and what he paid for a cotton shirt. He decided to make direct-to-consumer products using his farm’s cotton and asked Anna to join him. Inspired by nostalgia for Mark’s grandmother’s beautiful linens, they launched their own heirloom cotton linens business in 2016. With a farm-to-home business model, an eye on sustainability, and adept use of digital tools like Google Ads and Google Analytics, Red Land Cotton saw 40-percent growth year-over-year. In 2019, they processed more than 15,000 orders and planned for new products, increased production, and new facilities. Then COVID-19 caused massive shutdowns, including Red Land Cotton’s storefront and factories. Rather than let the raw cotton sit unused, they made masks and donated thous
2155ands of yards of fabric to area hospitals.</span></p> 2156<p><span style="">Yet their online business continued to thrive. In fact, business increased, and demand nearly doubled in the spring of 2020, largely due to a 150-percent increase in Google traffic. Google Ads for Search and Gmail ads were key in that spike. “They allow us to be seen and align people with what they want to see,” Anna says. And thanks to Google Analytics, Anna noticed that their ads were reaching younger shoppers—knowledge that they’ll use to plan upcoming products. Now that production has restarted, Red Land Cotton has launched a new blanket that was planned pre-pandemic and hopes to release new robes before Christmas. They’ve also hired more staff and opened new fulfillment and cut-and-sew facilities. Anna is proud to be creating jobs and making an economic impact in her beloved hometown. “We’re able to hire lots of people because of people’s desire and willingness to pay for American-made goods,” she says. </span></p> 2157 <span class="show-more-button">READ MORE</span> 2158 </div> 2159 </div> 2160 </div> 2161 </div> </div> 2162 <div class="glue-tabs__panel" id="panel-happy-catering"> 2163<div class="state-business-tab"> 2164 <div class="glue-grid"> 2165 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 2166 2167 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 2168 <div class="state-business-tab__image-container"> 2169 <picture> 2170 <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1200-rw 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 2171 <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1200-rj 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 2172 <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1024-rw 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 2173 <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1024-rj 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 2174 <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w3400-rw 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1700-rw 1x" type="image/webp"> 2175 <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w3400-rj 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1700-rj 1x" type="image/jpeg"> 2176 <img src="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1700-rj" class="state-business-tab__image" alt="Image of The Happy Catering Company, a small business in Homewood, AL" loading="lazy"> 2177 </picture> 2178 </div> 2179 </div> 2180 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 2181 </div> 2182 2183 2184 <div id="canvas-7" class="state-business-canvas"> 2185 <div class="state-business-canvas__logo"> 2186 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 2187 </div> 2188 <div style="width: 100%;"> 2189 <p class="glue-text-center"> 2190 <img alt="" crossOrigin="anonymous" class="canvas-image"> 2191 </p> 2192 </div> 2193 <div class="state-business-canvas__content"> 2194 <h3 class="glue-headline glue-headline--headline-3"> 2195 The Happy Catering Company 2196 </h3> 2197 <p>Location: Homewood, AL 2198 <br> 2199 Website: happycatering.net 2200 <br> 2201 50 employees</p> 2202 <p><p>As a Greek kid growing up in a family that ran restaurants, hotels, and banquet facilities, Vassilli âBillâ Bouloukos always dreamed of owning his own restaurant. In 1992, he left his corporate job to chase that dream, and within five years he owned several restaurants around Birmingham. Those restaurants also offered catering, and over time, Bill built a considerable business doing corporate lunches and weddings. In 1998, Bill decided to sell his restaurants and open Happy Catering, a full-service catering company. Robbie Dyson joined Happy Catering in 2005 as co-chef and owner/operator, and together theyâve built up the business so much they needed to expand to a 12,000-square-foot facility in West Homewood, Alabama. âWeâve grown to serve a 200-mile radius around Birmingham. A big part of that is our great cuisine, but itâs also because weâre able to reach so many people through digital media,â said Bill.</p> 2203 2204<p>Digital makes up 80% of Happy Cateringâs advertising budget, and Google Ads have been crucial in solving the businessâs biggest challenge: getting noticed by new customers. âEarly on, we realized we had to maintain our online presence because we donât have a storefront,â Bill said. âThe hardest thing was introducing people to our services, so we relied on digital.â Bill and Robbie set up a Google My Business account to showcase photos from catered events and customer reviews that help reinforce Happy Cateringâs strong reputation. Theyâve consistently updated keywords on the companyâs website to rank higher on search results and redesigned the siteâs layout to be more mobile-friendly. âWe do a lot in-house, including social media, but we know Google is the first spot that most people are going to go,â said Bill. Internally, Happy Catering uses Google Analytics to measure its online adsâ performance, track calls from its GMB account, and monitor website traffic.</p> 2205 2206<p>Today, Happy Catering employs a team of 50 and serves nearly 300,000 customers annually. But amid their success, one of Bill and Robbieâs biggest passions is using their business to help local residents. âBirmingham is big, but everybody knows each other, â Bill said. âIn a tight- knit community like Homewood, itâs important that we give back.â Happy Catering regularly supports local food drives and athletic programs. As for future business growth, Bill and Robbie plan to keep up with digital trends and tools. âOur goal is to keep adding to our team and building jobs in the community,â Robbie added. âIf we keep upping our ante on Google and on social, we know our success will keep snowballing.â</p></p> 2207 </div> 2208 </div> 2209 2210 <div class="glue-grid business-content" data-business-content="happy-catering"> 2211 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 2212 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 2213 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="The Happy Catering Company case study" data-image="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY"> 2214 <svg role="img" class="glue-icon"> 2215 <use xlink:href="#file-download"></use> 2216 </svg> 2217 Download Story 2218 </button> 2219 <div class="business-aside-quote-desktop"> 2220 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2221 <q>If we keep upping our ante on Google and on social, we know our success will keep snowballing.</q> 2222 </h3>
2223 <p class="business-aside-quote-name glue-font-weight-medium"> 2224 Robbie Dyson 2225 </p> 2226 <p class="business-aside-quote-title"> 2227 Co-Chef/Owner/Operator 2228 </p> 2229 </div> 2230 <div class="business-aside-line"></div> 2231 <div class="business-aside-products"> 2232 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 2233 Products 2234 </h3> 2235 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2236 Google Ads 2237 </a> 2238 <a href="https://www.google.com/business/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2239 Google Business Profile 2240 </a> 2241 <a href="https://business.google.com/us/google-analytics/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2242 Google Analytics 2243 </a> 2244 </div> 2245 </div> 2246 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2247 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2248 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 2249 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 2250 The Happy Catering Company 2251 </h3> 2252 <div class="business-main-info"> 2253 <p class="business-main-info-location"> 2254 <svg role="img" class="glue-icon glue-valign-top"> 2255 <use xlink:href="#location-pin"></use> 2256 </svg> 2257 Homewood, AL 2258 </p> 2259 </div> 2260 <div class="business-main-website"> 2261 <svg role="img" class="glue-icon glue-valign-top"> 2262 <use xlink:href="#link-icon"></use> 2263 </svg> 2264 <a href=https://happycatering.net class="business-main-website-link" target="_blank" rel="noopener"> 2265 happycatering.net 2266 </a> 2267 </div> 2268 <div class="business-main-fun-fact"> 2269 <p> 2270 <svg role="img" class="glue-icon glue-valign-top"> 2271 <use xlink:href="#stat-icon"></use> 2272 </svg> 2273 50 employees 2274 </p> 2275 </div> 2276 <div class="business-main-content"> 2277 <div class="business-aside-quote-mobile"> 2278 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2279 <q>If we keep upping our ante on Google and on social, we know our success will keep snowballing.</q> 2280 </h3> 2281 <p class="business-aside-quote-name glue-font-weight-medium"> 2282 Robbie Dyson 2283 </p> 2284 <p class="business-aside-quote-title"> 2285 Co-Chef/Owner/Operator 2286 </p> 2287 </div> 2288 <p>As a Greek kid growing up in a family that ran restaurants, hotels, and banquet facilities, Vassilli âBillâ Bouloukos always dreamed of owning his own restaurant. In 1992, he left his corporate job to chase that dream, and within five years he owned several restaurants around Birmingham. Those restaurants also offered catering, and over time, Bill built a considerable business doing corporate lunches and weddings. In 1998, Bill decided to sell his restaurants and open Happy Catering, a full-service catering company. Robbie Dyson joined Happy Catering in 2005 as co-chef and owner/operator, and together theyâve built up the business so much they needed to expand to a 12,000-square-foot facility in West Homewood, Alabama. âWeâve grown to serve a 200-mile radius around Birmingham. A big part of that is our great cuisine, but itâs also because weâre able to reach so many people through digital media,â said Bill.</p> 2289 2290<p>Digital makes up 80% of Happy Cateringâs advertising budget, and Google Ads have been crucial in solving the businessâs biggest challenge: getting noticed by new customers. âEarly on, we realized we had to maintain our online presence because we donât have a storefront,â Bill said. âThe hardest thing was introducing people to our services, so we relied on digital.â Bill and Robbie set up a Google My Business account to showcase photos from catered events and customer reviews that help reinforce Happy Cateringâs strong reputation. Theyâve consistently updated keywords on the companyâs website to rank higher on search results and redesigned the siteâs layout to be more mobile-friendly. âWe do a lot in-house, including social media, but we know Google is the first spot that most people are going to go,â said Bill. Internally, Happy Catering uses Google Analytics to measure its online adsâ performance, track calls from its GMB account, and monitor website traffic.</p> 2291 2292<p>Today, Happy Catering employs a team of 50 and serves nearly 300,000 customers annually. But amid their success, one of Bill and Robbieâs biggest passions is using their business to help local residents. âBirmingham is big, but everybody knows each other, â Bill said. âIn a tight- knit community like Homewood, itâs important that we give back.â Happy Catering regularly supports local food drives and athletic programs. As for future business growth, Bill and Robbie plan to keep up with digital trends and tools. âOur goal is to keep adding to our team and building jobs in the community,â Robbie added. âIf we keep upping our ante on Google and on social, we know our success will keep snowballing.â</p>
2293 <span class="show-more-button">READ MORE</span> 2294 </div> 2295 </div> 2296 </div> 2297 </div> </div> 2298 <div class="glue-tabs__panel" id="panel-zkano-socks"> 2299<div class="state-business-tab"> 2300 <div class="glue-grid"> 2301 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 2302 2303 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 2304 <div class="state-business-tab__image-container"> 2305 <picture> 2306 <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1200-rw 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 2307 <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1200-rj 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 2308 <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1024-rw 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 2309 <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1024-rj 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 2310 <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w3400-rw 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1700-rw 1x" type="image/webp"> 2311 <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w3400-rj 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1700-rj 1x" type="image/jpeg"> 2312 <img src="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1700-rj" class="state-business-tab__image" alt="Image of Zkano Socks, a small business in Fort Payne, Alabama" loading="lazy"> 2313 </picture> 2314 </div> 2315 </div> 2316 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 2317 </div> 2318 2319 2320 <div id="canvas-8" class="state-business-canvas"> 2321 <div class="state-business-canvas__logo"> 2322 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 2323 </div> 2324 <div style="width: 100%;"> 2325 <p class="glue-text-center"> 2326 <img alt="" crossOrigin="anonymous" class="canvas-image"> 2327 </p> 2328 </div> 2329 <div class="state-business-canvas__content"> 2330 <h3 class="glue-headline glue-headline--headline-3"> 2331 Zkano Socks 2332 </h3> 2333 <p>Location: Fort Payne, Alabama 2334 <br> 2335 Website: www.zkano.com 2336 <br> 2337 7 employees</p> 2338 <p><p>In its heyday during the mid-1990s, Fort Payne was known as the âSock Capital of the World.â One in every eight pairs of socks worldwide came out of the Alabama city, which at the time was home to over 150 mills. Gina Locklearâs parents were part of the fabric of that success. They ran a mill of their own, manufacturing white athletic socks for a large distributor. Years later, as business began to move overseas, her parents worried that they would soon have to close the
2338ir doors. âBut then I thought, âWhat if we start our own brand and donât have to rely on manufacturing socks for other companies?ââ Gina recalls. In 2009, she launched Zkano Socks. The brand preserves the essence of the family business, but with some of Ginaâs own twistsâvibrant colors and playful patterns using organic cotton and low-impact dyes.</p> 2339 2340<p>Zkano Socks went online shortly after their founding. âWe didnât have a lot of money, so instead of going to trade shows, we thought itâd be a better investment to spend our budget on digital marketing,â Gina explains. They began using AdWords, Googleâs advertising program, to reach customers beyond state borders. âI love AdWords, because it helps us introduce ourselves to new markets and new customers that we would otherwise never be in front of,â says Gina. The company today sees a 325 percent return on investment from AdWords. They also use Google Analytics to optimize their ad campaigns, and YouTube provides a platform for sharing Zkanoâs story. âYouTube really helps introduce a lot of people to our brand by telling our story, which has been the foundation of our business since we started,â she adds.</p> 2341 2342<p>The Locklear family mill is one of seventeen that still stand in Fort Payne. With Zkanoâs business nearly doubling every year, Gina is proud to be playing a role in the cityâs rich history. âThatâs what has kept me going over the years,â she shares. âWhenever I have low moments, Iâm reminded of my love for this work, how Iâm carrying on my family business, and how Zkano is helping to continue Fort Payneâs tradition in the textile industry.â When asked to share her hopes for the future, Ginaâs response was simple: âHonestly, I want to reach more people with our socks. I wish I had something more profound to say, but the thing is, we make socks. Thatâs who we are. Itâs what we know, and it will always be dear to our hearts.â</p></p> 2343 </div> 2344 </div> 2345 2346 <div class="glue-grid business-content" data-business-content="zkano-socks"> 2347 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 2348 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 2349 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Zkano Socks case study" data-image="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ"> 2350 <svg role="img" class="glue-icon"> 2351 <use xlink:href="#file-download"></use> 2352 </svg> 2353 Download Story 2354 </button> 2355 <div class="business-aside-quote-desktop"> 2356 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2357 <q>From the beginning, we knew how important it was to show up high on Google searches, and that's what we've aimed toward this whole time.</q> 2358 </h3> 2359 <p class="business-aside-quote-name glue-font-weight-medium"> 2360 Gina Locklear 2361 </p> 2362 <p class="business-aside-quote-title"> 2363 Founder 2364 </p> 2365 </div> 2366 <div class="business-aside-line"></div> 2367 <div class="business-aside-products"> 2368 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 2369 Products 2370 </h3> 2371 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2372 Google Ads 2373 </a> 2374 <a href="https://business.google.com/us/google-analytics/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2375 Google Analytics 2376 </a> 2377 </div> 2378 </div> 2379 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2380 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2381 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 2382 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 2383 Zkano Socks 2384 </h3> 2385 <div class="business-main-info"> 2386 <p class="business-main-info-location"> 2387 <svg role="img" class="glue-icon glue-valign-top"> 2388 <use xlink:href="#location-pin"></use> 2389 </svg> 2390 Fort Payne, Alabama 2391 </p> 2392 </div> 2393 <div class="business-main-website"> 2394 <svg role="img" class="glue-icon glue-valign-top"> 2395 <use xlink:href="#link-icon"></use> 2396 </svg> 2397 <a href=https://www.zkano.com class="business-main-website-link" target="_blank" rel="noopener"> 2398 www.zkano.com 2399 </a> 2400 </div> 2401 <div class="business-main-fun-fact"> 2402 <p> 2403 <svg role="img" class="glue-icon glue-valign-top"> 2404 <use xlink:href="#stat-icon"></use> 2405 </svg> 2406 7 employees 2407 </p> 2408 </div> 2409 <div class="business-main-content"> 2410 <div class="business-aside-quote-mobile"> 2411 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2412 <q>From the beginning, we knew how important it was to show up high on Google searches, and that's what we've aimed toward this whole time.</q> 2413 </h3>
2414 <p class="business-aside-quote-name glue-font-weight-medium"> 2415 Gina Locklear 2416 </p> 2417 <p class="business-aside-quote-title"> 2418 Founder 2419 </p> 2420 </div> 2421 <p>In its heyday during the mid-1990s, Fort Payne was known as the âSock Capital of the World.â One in every eight pairs of socks worldwide came out of the Alabama city, which at the time was home to over 150 mills. Gina Locklearâs parents were part of the fabric of that success. They ran a mill of their own, manufacturing white athletic socks for a large distributor. Years later, as business began to move overseas, her parents worried that they would soon have to close their doors. âBut then I thought, âWhat if we start our own brand and donât have to rely on manufacturing socks for other companies?ââ Gina recalls. In 2009, she launched Zkano Socks. The brand preserves the essence of the family business, but with some of Ginaâs own twistsâvibrant colors and playful patterns using organic cotton and low-impact dyes.</p> 2422 2423<p>Zkano Socks went online shortly after their founding. âWe didnât have a lot of money, so instead of going to trade shows, we thought itâd be a better investment to spend our budget on digital marketing,â Gina explains. They began using AdWords, Googleâs advertising program, to reach customers beyond state borders. âI love AdWords, because it helps us introduce ourselves to new markets and new customers that we would otherwise never be in front of,â says Gina. The company today sees a 325 percent return on investment from AdWords. They also use Google Analytics to optimize their ad campaigns, and YouTube provides a platform for sharing Zkanoâs story. âYouTube really helps introduce a lot of people to our brand by telling our story, which has been the foundation of our business since we started,â she adds.</p> 2424 2425<p>The Locklear family mill is one of seventeen that still stand in Fort Payne. With Zkanoâs business nearly doubling every year, Gina is proud to be playing a role in the cityâs rich history. âThatâs what has kept me going over the years,â she shares. âWhenever I have low moments, Iâm reminded of my love for this work, how Iâm carrying on my family business, and how Zkano is helping to continue Fort Payneâs tradition in the textile industry.â When asked to share her hopes for the future, Ginaâs response was simple: âHonestly, I want to reach more people with our socks. I wish I had something more profound to say, but the thing is, we make socks. Thatâs who we are. Itâs what we know, and it will always be dear to our hearts.â</p> 2426 <span class="show-more-button">READ MORE</span> 2427 </div> 2428 </div> 2429 </div> 2430 </div> </div> 2431 <div class="glue-tabs__panel" id="panel-villa-lagoon-tile"> 2432<div class="state-business-tab"> 2433 <div class="glue-grid"> 2434 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 2435 2436 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 2437 <div class="state-business-tab__image-container"> 2438 <picture> 2439 <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1200-rw 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 2440 <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1200-rj 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 2441 <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1024-rw 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 2442 <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1024-rj 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 2443 <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w3400-rw 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1700-rw 1x" type="image/webp"> 2444 <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w3400-rj 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1700-rj 1x" type="image/jpeg"> 2445 <img src="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1700-rj" class="state-business-tab__image" alt="Image of Villa Lagoon Tile, a small business in Gulf Shores, Alabama" loading="lazy"> 2446 </picture> 2447 </div> 2448 </div> 2449 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 2450 </div> 2451 2452 2453 <div id="canvas-9" class="state-business-canvas"> 2454 <div class="state-business-canvas__logo"> 2455 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 2456 </div> 2457 <div style="width: 100%;"> 2458 <p class="glue-text-center"> 2459 <img alt="" crossOrigin="anonymous" class="canvas-image"> 2460 </p> 2461 </div> 2462 <div class="state-business-canvas__content"> 2463 <h3 class="glue-headline glue-headline--headline-3"> 2464 Villa Lagoon Tile 2465 </h3> 2466 <p>Location: Gulf Shores, Alabama 2467 <br> 2468 Website: www.villalagoontile.com 2469 <br> 2470 10 employees</p> 2471 <p><p>When building in Alabama's storm-prone Gulf Coast, Lundy Wilder wanted her home "as hurricane-proof as possible." This meant the flooring needed to survive getting wet. She sought out a fabricator to make durable cement tiles like the bold, ornate designs she'd seen from Cuba and Spain. Realizing that there was a niche market of consumers who were also seeking an alternative to standard tiles, Lundy founded Villa Lagoon Tile. She lau
2471nched their first website in 2008 and began offering custom cement tiles to residential and business customers.</p> 2472 2473<p>As an online business, Villa Lagoon Tile relies on digital marketing to bring customers to their virtual storefront. âInitially, we only got calls from consumers who had a history with cement tiles. With the web, weâve been able to expose our products to people who have never seen them before. Now weâre getting calls from customers everywhere under the sun,â says Lundy. Digital advertising comprises 90 percent of Villa Lagoon Tileâs marketing spend, and AdWords, Google's advertising program, accounts for 25 percent of their business. âAdWords is really perfect for matching clients and vendors in a niche market,â says Director of Technology John Adams. âWe could never compete with big-box stores on standard tiles. But we can compete for cement tiles thanks to Google search and advertising.â They also use Google Analytics to âmeasure where our traffic is coming from and find stumbling blocks where visitors are getting lost,â John adds. Google Custom Search Engine powers their internal website search, YouTube helps bring the Villa Lagoon Tile experience to life, and G Suite supports their office operations.</p> 2474 2475<p>Today Villa Lagoon Tile stocks 150 different products, many of which have been designed by Lundy, and their warehouse carries over 60,000 square feet of tile. International shipments drive 15 percent of their sales as business continues to grow in North and Latin America, Asia, Europe, and most recently the Middle East. "There's been an explosion of interest in these tiles," Lundy explains. âArchitects and designers who love our product will use our tiles job after job.â And as theyâve expanded, theyâve been able to give back to their community by donating tiles to local non-profits. âWe are a small town on a big beach,â Lundy says. âSmall businesses like ours are everything to this community.â</p></p> 2476 </div> 2477 </div> 2478 2479 <div class="glue-grid business-content" data-business-content="villa-lagoon-tile"> 2480 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 2481 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 2482 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-9" data-name="Villa Lagoon Tile case study" data-image="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw"> 2483 <svg role="img" class="glue-icon"> 2484 <use xlink:href="#file-download"></use> 2485 </svg> 2486 Download Story 2487 </button> 2488 <div class="business-aside-quote-desktop"> 2489 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2490 <q>All of our customers have come from the web.</q> 2491 </h3> 2492 <p class="business-aside-quote-name glue-font-weight-medium"> 2493 Lundy Wilder 2494 </p> 2495 <p class="business-aside-quote-title"> 2496 Founder 2497 </p> 2498 </div> 2499 <div class="business-aside-line"></div> 2500 <div class="business-aside-products"> 2501 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 2502 Products 2503 </h3> 2504 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2505 Google Ads 2506 </a> 2507 <a href="https://business.google.com/us/google-analytics/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2508 Google Analytics 2509 </a> 2510 <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2511 Google Workspace 2512 </a> 2513 </div> 2514 </div> 2515 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2516 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2517 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 2518 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 2519 Villa Lagoon Tile 2520 </h3> 2521 <div class="business-main-info"> 2522 <p class="business-main-info-location"> 2523 <svg role="img" class="glue-icon glue-valign-top"> 2524 <use xlink:href="#location-pin"></use> 2525 </svg> 2526 Gulf Shores, Alabama 2527 </p> 2528 </div> 2529 <div class="business-main-website"> 2530 <svg role="img" class="glue-icon glue-valign-top"> 2531 <use xlink:href="#link-icon"></use> 2532 </svg> 2533 <a href=https://www.villalagoontile.com class="business-main-website-link" target="_blank" rel="noopener"> 2534 www.villalagoontile.com 2535 </a> 2536 </div> 2537 <div class="business-main-fun-fact"> 2538 <p> 2539 <svg role="img" class="glue-icon glue-valign-top"> 2540 <use xlink:href="#stat-icon"></use> 2541 </svg> 2542 10 employees 2543 </p> 2544 </div> 2545 <div class="business-main-content"> 2546 <div class="business-aside-quote-mobile"> 2547 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2548 <q>All of our customers have come from the web.</q> 2549 </h3> 2550 <p class="business-aside-quote-name glue-font-weight-medium"> 2551 Lundy Wilder 2552 </p> 2553 <p class="business-aside-quote-title"> 2554 Founder 2555 </p> 2556 </div> 2557 <p>When building in Alabama's storm-prone Gulf Coast, Lundy Wilder wanted her home "as hurricane-proof as possible." This meant the flooring needed to survive getting wet. She sought out a fabricator to make durable cement tiles like the bold, ornate designs she'd seen from Cuba and Spain. Realizing that there was a niche market of consumers who were also seeking an alternative to standard tiles, Lundy founded Villa Lagoon Tile. She launched their first website in 2008 and began offering custom cement tiles to residential and business customers.</p> 2558 2559<p>As an online business, Villa Lagoon Tile relies on digital marketing to bring customers to their virtual storefront. âInitially, we only got calls from consumers who had a history with cement tiles. With the web, weâve been able to expose our products to people who have never seen them before. Now weâre getting calls from customers everywhere under the sun,â says Lundy. Digital advertising comprises 90 percent of Villa Lagoon Tileâs marketing spend, and AdWords, Google's advertising program, accounts for 25 percent of their business. âAdWords is really perfect for matching clients and vendors in a niche market,â says Director of Technology John Adams. âWe could never compete with big-box stores on standard tiles. But we can compete for cement tiles thanks to Google search and advertising.â They also use Google Analytics to âmeasure where our traffic is coming from and find stumbling blocks where visitors are getting lost,â John adds. Google Custom Search Engine powers their internal website search, YouTube helps bring the Villa Lagoon Tile experience to life, and G Suite supports their office operations.</p> 2560 2561<p>Today Villa Lagoon Tile stocks 150 different products, many of which have been designed by Lundy, and their warehouse carries over 60,000 square feet of tile. International shipments drive 15 percent of their sales as business continues to grow in North and Latin America, Asia, Europe, and most recently the Middle East. "There's been an explosion of interest in these tiles," Lundy explains. âArchitects and designers who love our product will use our tiles job after job.â And as theyâve expanded, theyâve been able to give back to their community by donating tiles to local non-profits. âWe are a small town on a big beach,â Lundy says. âSmall businesses like ours are everything to this community.â</p>
2562 <span class="show-more-button">READ MORE</span> 2563 </div> 2564 </div> 2565 </div> 2566 </div> </div> 2567 <div class="glue-tabs__panel" id="panel-back-forty-beer-company"> 2568<div class="state-business-tab"> 2569 <div class="glue-grid"> 2570 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div> 2571 2572 <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md"> 2573 <div class="state-business-tab__image-container"> 2574 <picture> 2575 <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1200-rw 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w600-rw 1x" type="image/webp" media="(max-width: 599px)"> 2576 <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1200-rj 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)"> 2577 <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1024-rw 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w512-rw 1x" type="image/webp" media="(max-width: 1023px)"> 2578 <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1024-rj 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)"> 2579 <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w3400-rw 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1700-rw 1x" type="image/webp"> 2580 <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w3400-rj 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1700-rj 1x" type="image/jpeg"> 2581 <img src="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1700-rj" class="state-business-tab__image" alt="Image of Back Forty Beer Company, a small business in Gadsden, Alabama" loading="lazy"> 2582 </picture> 2583 </div> 2584 </div> 2585 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div> 2586 </div> 2587 2588 2589 <div id="canvas-10" class="state-business-canvas"> 2590 <div class="state-business-canvas__logo"> 2591 <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama 2592 </div> 2593 <div style="width: 100%;"> 2594 <p class="glue-text-center"> 2595 <img alt="" crossOrigin="anonymous" class="canvas-image"> 2596 </p> 2597 </div> 2598 <div class="state-business-canvas__content"> 2599 <h3 class="glue-headline glue-headline--headline-3"> 2600 Back Forty Beer Company 2601 </h3> 2602 <p>Location: Gadsden, Alabama 2603 <br> 2604 Website: www.backfortybeer.com 2605 <br> 2606 23 employees</p> 2607 <p><p>In 2008, Alabama had only two breweries, and it was illegal to produce or sell beer with over 6% alcohol. After touring 150 breweries in other states, Jason Wilson founded the Back Forty Beer Company to begin changing Alabamiansâ tastes. âIn the South, we definitely know food and we know flavors,â says his brother Brad Wilson, Director of Marketing. âBut because our choices were limited, Alabama had lost some of its identity.â In 2009, Back Forty introduced their first beer, Naked Pig Pale Ale, followed by Truck Stop Honey Brown Ale. âThe idea was to rekindle the idea of craftsmanship, hard work, and love for what you do, using good local ingredients and having an impact on the community,â Brad says.<
2607/p> 2608 2609<p>The first thing they did, he adds, âwas start thinking about how our company would look on the Internet. How would people find us?â They quickly turned to AdWords, Googleâs advertising program. âAll the cumbersome bureaucracy of the old marketing world was just immediately stripped away,â says Brad. âGoogle allowed us to craft our own message.â The company also started using Google Analytics to track the effectiveness of their online ads. Together these two Google tools constituted the companyâs entire marketing program. In addition, Google Apps for Work helped the breweryâs scattered staff to collaborate and keep in touch through products like Gmail and Google Docs. And Google Groups helped them join other Alabamians in pressing for progressive new state brewing laws.</p> 2610 2611<p>When Truck Stop Honey won a silver medal at the Great American Beer Festival, distribution offers poured in from as far away as New York and California. The brewery added workers and moved into a 27,000-square-foot warehouse built in the 1940s. They continue to introduce new beers, such as Freckle Belly IPA, Paw Paw's Peach Wheat, and Trade Day Cuban Coffee Stout. Back Forty Beer Company has created a new brand and helped to transform a portion of downtown Gadsden. The company energetically supports its hometownââwe literally have not said no to any charity or community organization in seven years,â Brad says. âThatâs what changes cities, when industries like this come to town. The ripple effect is enormous.â</p></p> 2612 </div> 2613 </div> 2614 2615 <div class="glue-grid business-content" data-business-content="back-forty-beer-company"> 2616 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div> 2617 <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside"> 2618 <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-10" data-name="Back Forty Beer Company case study" data-image="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf"> 2619 <svg role="img" class="glue-icon"> 2620 <use xlink:href="#file-download"></use> 2621 </svg> 2622 Download Story 2623 </button> 2624 <div class="business-aside-quote-desktop"> 2625 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2626 <q>The Internet is the ultimate leveler, the revolutionary force behind companies like ours.</q> 2627 </h3> 2628 <p class="business-aside-quote-name glue-font-weight-medium"> 2629 Brad Wilson 2630 </p> 2631 <p class="business-aside-quote-title"> 2632 Director of Marketing 2633 </p> 2634 </div> 2635 <div class="business-aside-line"></div> 2636 <div class="business-aside-products"> 2637 <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline"> 2638 Products 2639 </h3> 2640 <a href="https://ads.google.com/home/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2641 Google Ads 2642 </a> 2643 <a href="https://business.google.com/us/google-analytics/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2644 Google Analytics 2645 </a> 2646 <a href="https://workspace.google.com/?utm_source=google&utm_medium=website&utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product"> 2647 Google Workspace 2648 </a> 2649 </div> 2650 </div> 2651 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2652 <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div> 2653 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main"> 2654 <h3 class="glue-headline glue-headline--headline-3 business-main-headline"> 2655 Back Forty Beer Company 2656 </h3> 2657 <div class="business-main-info"> 2658 <p class="business-main-info-location"> 2659 <svg role="img" class="glue-icon glue-valign-top"> 2660 <use xlink:href="#location-pin"></use> 2661 </svg> 2662 Gadsden, Alabama 2663 </p> 2664 </div> 2665 <div class="business-main-website"> 2666 <svg role="img" class="glue-icon glue-valign-top"> 2667 <use xlink:href="#link-icon"></use> 2668 </svg> 2669 <a href=https://www.backfortybeer.com class="business-main-website-link" target="_blank" rel="noopener"> 2670 www.backfortybeer.com 2671 </a> 2672 </div> 2673 <div class="business-main-fun-fact"> 2674 <p> 2675 <svg role="img" class="glue-icon glue-valign-top"> 2676 <use xlink:href="#stat-icon"></use> 2677 </svg> 2678 23 employees 2679 </p> 2680 </div> 2681 <div class="business-main-content"> 2682 <div class="business-aside-quote-mobile"> 2683 <h3 class="glue-headline glue-headline--headline-5 business-aside-quote"> 2684 <q>The Internet is the ultimate leveler, the revolutionary force behind companies like ours.</q> 2685 </h3>
2686 <p class="business-aside-quote-name glue-font-weight-medium"> 2687 Brad Wilson 2688 </p> 2689 <p class="business-aside-quote-title"> 2690 Director of Marketing 2691 </p> 2692 </div> 2693 <p>In 2008, Alabama had only two breweries, and it was illegal to produce or sell beer with over 6% alcohol. After touring 150 breweries in other states, Jason Wilson founded the Back Forty Beer Company to begin changing Alabamiansâ tastes. âIn the South, we definitely know food and we know flavors,â says his brother Brad Wilson, Director of Marketing. âBut because our choices were limited, Alabama had lost some of its identity.â In 2009, Back Forty introduced their first beer, Naked Pig Pale Ale, followed by Truck Stop Honey Brown Ale. âThe idea was to rekindle the idea of craftsmanship, hard work, and love for what you do, using good local ingredients and having an impact on the community,â Brad says.</p> 2694 2695<p>The first thing they did, he adds, âwas start thinking about how our company would look on the Internet. How would people find us?â They quickly turned to AdWords, Googleâs advertising program. âAll the cumbersome bureaucracy of the old marketing world was just immediately stripped away,â says Brad. âGoogle allowed us to craft our own message.â The company also started using Google Analytics to track the effectiveness of their online ads. Together these two Google tools constituted the companyâs entire marketing program. In addition, Google Apps for Work helped the breweryâs scattered staff to collaborate and keep in touch through products like Gmail and Google Docs. And Google Groups helped them join other Alabamians in pressing for progressive new state brewing laws.</p> 2696 2697<p>When Truck Stop Honey won a silver medal at the Great American Beer Festival, distribution offers poured in from as far away as New York and California. The brewery added workers and moved into a 27,
2697000-square-foot warehouse built in the 1940s. They continue to introduce new beers, such as Freckle Belly IPA, Paw Paw's Peach Wheat, and Trade Day Cuban Coffee Stout. Back Forty Beer Company has created a new brand and helped to transform a portion of downtown Gadsden. The company energetically supports its hometownââwe literally have not said no to any charity or community organization in seven years,â Brad says. âThatâs what changes cities, when industries like this come to town. The ripple effect is enormous.â</p> 2698 <span class="show-more-button">READ MORE</span> 2699 </div> 2700 </div> 2701 </div> 2702 </div> </div> 2703 </div> 2704 </div> 2705</div></div> </section> 2706 2707 <section class="glue-spacer-5-top state-communities"> 2708 2709<div class="glue-page"> 2710 <div class="glue-grid"> 2711 <div class="glue-grid__col glue-grid__col--span-2"></div> 2712 <div class="glue-grid__col glue-grid__col--span-8 glue-text-center"> 2713 <h2 class="glue-headline glue-headline--headline-2 state-communities-headline"> 2714 Investing in local communities 2715 </h2> 2716 </div> 2717 </div> 2718 <div class="glue-grid"> 2719 <div class="glue-grid__col glue-grid__col--span-3"></div> 2720 <div class="glue-grid__col glue-grid__col--span-6 glue-text-center"> 2721 <p class="glue-body--large state-communities-subheadline"> 2722 Weâre committed to playing a positive role in each of the communities where we live and work. 2723 </p> 2724 </div> 2725 </div> 2726 2727 <div class="glue-grid"> 2728 <div class="glue-grid__col glue-grid__col--span-0-md glue-grid__col--span-1"></div> 2729 <div class="glue-grid__col glue-grid__col--span-12-md glue-grid__col--span-10 state-communities-facts--container glue-spacer-5-top"> 2730 <div class="state-communities-fact glue-text-center"> 2731 <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 2732 $28+ million 2733 </h3> 2734 <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> 2735 in philanthropic and social impact funding 2736 </h4> 2737 <p class="state-communities-fact--copy"> 2738 Since 2009, Google and Googlers have given more than $28 million in funding (cash grants, social impact funding, employee donations, and gift match) to organizations and nonprofits in Alabama. 2739 </p> 2740 </div> 2741 <div class="state-communities-fact glue-text-center"> 2742 <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 2743 6,000+ 2744 </h3> 2745 <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> 2746 volunteer hours 2747 </h4> 2748 <p class="state-communities-fact--copy"> 2749 Since 2016, through Google.org, Google employees volunteered more than 6,000 hours with nonprofits and schools. 2750 </p> 2751 </div> 2752 <div class="state-communities-fact glue-text-center"> 2753 <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline"> 2754 $3+ million 2755 </h3> 2756 <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline"> 2757 of Ad Grants to nonprofits 2758 </h4> 2759 <p class="state-communities-fact--copy"> 2760 In 2025 alone, Google.org provided more than $3 million worth of donated search ads to Alabama nonprofits through the Google Ad Grants program. 2761 </p> 2762 </div> 2763 </div> 2764 <div class="glue-grid__col glue-grid__col--span-0-md glue-grid__col--span-1"></div> 2765 </div> 2766 2767 <div class="glue-grid"> 2768 <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top"> 2769 <div class="glue-carousel glue-carousel-card state-communities-carousel" 2770 data-glue-pagination="state-communities-facts"> 2771 <!-- Previous --> 2772 <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" 2773 aria-label="Previous slide"> 2774 <svg aria-hidden="true" class="glue-icon glue-icon--32px"> 2775 <use href="/static/img/glue-icons.svg#chevron-left"></use> 2776 </svg> 2777 </button> 2778 <!-- Next --> 2779 <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" 2780 aria-label="Next slide"> 2781 <svg aria-hidden="true" class="glue-icon glue-icon--32px"> 2782 <use href="/static/img/glue-icons.svg#chevron-right"></use> 2783 </svg> 2784 </button> 2785 <!-- LIST --> 2786 <div class="glue-carousel__viewport state-communities-carousel-wrapper"> 2787 <div class="glue-carousel__list state-communities-carousel-list"> 2788 2789 <div 2790 class="glue-carousel__item state-communities-carousel-item" 2791 id="state-communities-carousel-item-1" 2792 aria-label="slide #1" 2793 > 2794 <div class="glue-text-center state-communities-carousel-fact"> 2795 <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 2796 $28+ million 2797 </h2> 2798 <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> 2799 in philanthropic and social impact funding 2800 </h3> 2801 <p class="state-communities-carousel-fact--copy"> 2802 Since 2009, Google and Googlers have given more than $28 million in funding (cash grants, social impact funding, employee donations, and gift match) to organizations and nonprofits in Alabama. 2803 </p> 2804 </div> 2805 </div> 2806 2807 <div 2808 class="glue-carousel__item state-communities-carousel-item" 2809 id="state-communities-carousel-item-2" 2810 aria-label="slide #2" 2811 > 2812 <div class="glue-text-center state-communities-carousel-fact"> 2813 <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 2814 6,000+ 2815 </h2> 2816 <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> 2817 volunteer hours 2818 </h3> 2819 <p class="state-communities-carousel-fact--copy"> 2820 Since 2016, through Google.org, Google employees volunteered more than 6,000 hours with nonprofits and schools. 2821 </p> 2822 </div> 2823 </div> 2824 2825 <div 2826 class="glue-carousel__item state-communities-carousel-item" 2827 id="state-communities-carousel-item-3" 2828 aria-label="slide #3" 2829 > 2830 <div class="glue-text-center state-communities-carousel-fact"> 2831 <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline"> 2832 $3+ million 2833 </h2> 2834 <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline"> 2835 of Ad Grants to nonprofits 2836 </h3> 2837 <p class="state-communities-carousel-fact--copy"> 2838 In 2025 alone, Google.org provided more than $3 million worth of donated search ads to Alabama nonprofits through the Google Ad Grants program. 2839 </p> 2840 </div> 2841 </div> 2842 </div> 2843 </div> 2844 <!-- Navigation dots -->
2845 <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> 2846 </div> 2847 </div> 2848 </div> 2849 2850 2851 <div class="glue-fullbleed"> 2852 <div class="glue-grid"> 2853 <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div> 2854 <div 2855 class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container"> 2856 <div class="state-communities-callout glue-elevation-level-5"> 2857 <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline"> 2858 Our home in the Yellowhammer State 2859 </h3> 2860 <p class="state-communities-callout-copy"> 2861 Google is proud to call Alabama home, with our data center in Jackson County keeping Google applications fast and reliable for millions of people 2862 </p> 2863 </div> 2864 <div class="state-communities-quote"> 2865 <p class="state-communities-quote-copy"> 2866 âEntrepreneurs and businesses are at the heart of Americaâs success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.â 2867 </p> 2868 <p class="state-communities-quote-name"> 2869 Sundar Pichai 2870 </p> 2871 <p class="state-communities-quote-title"> 2872 CEO, Google and Alphabet 2873 </p> 2874 </div> 2875 </div> 2876 <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container"> 2877 <style> 2878 2879 2880 2881 2882 2883 .state-communities-image-c0033df { 2884 background-position: center; 2885 background-repeat: no-repeat; 2886 background-size: cover; 2887 } 2888 2889 @media screen { 2890 .state-communities-image-c0033df { 2891 background-image: url(https://lh3.googleusercontent.com/L0gLVvmefxATHoP6tJfbQUJFX0LmSFsGSDFqEK-Y7wtDxHWPiHaZ2kJmiIw1Qlz8Z_-cpSdV9fGFWDv-pdzIGW8G9MjTcSMWnc0qddQ=w600-l80-sg-rw-e365-c0xffffff); 2892 } 2893 2894 2895 2896 2897 2898 2899 .state-communities-image-c0033df { 2900 background-position: center; 2901 background-repeat: no-repeat; 2902 background-size: cover; 2903 } 2904 2905 @media screen and (min-width: 600px) { 2906 .state-communities-image-c0033df { 2907 background-image: url(https://lh3.googleusercontent.com/L0gLVvmefxATHoP6tJfbQUJFX0LmSFsGSDFqEK-Y7wtDxHWPiHaZ2kJmiIw1Qlz8Z_-cpSdV9fGFWDv-pdzIGW8G9MjTcSMWnc0qddQ=w1024-l80-sg-rw-e365-c0xffffff); 2908 } 2909 2910 2911 2912 2913 2914 2915 .state-communities-image-c0033df { 2916 background-position: center; 2917 background-repeat: no-repeat; 2918 background-size: cover; 2919 } 2920 2921 @media screen and (min-width: 1024px) { 2922 .state-communities-image-c0033df { 2923 background-image: url(https://lh3.googleusercontent.com/L0gLVvmefxATHoP6tJfbQUJFX0LmSFsGSDFqEK-Y7wtDxHWPiHaZ2kJmiIw1Qlz8Z_-cpSdV9fGFWDv-pdzIGW8G9MjTcSMWnc0qddQ=w1440-l80-sg-rw-e365-c0xffffff); 2924 } 2925 2926 </style> 2927 <div class="state-communities-image state-communities-image-c0033df"> 2928 </div> 2929 </div> 2930 </div> 2931 </div> 2932 2933 2934<div class="glue-page"> 2935 <div class="glue-grid"> 2936 <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div> 2937 <div class="glue-grid__col glue-grid__col--span-10"> 2938 <div id="community-panels" class="glue-expansion-panels community-panels"> 2939 2940 <div class="glue-expansion-panel"> 2941 <div class="glue-expansion-panel__toggle"> 2942 <div id="jackson-county" class="glue-expansion-panel__button" 2943 data-glue-expansion-panel-toggle-for="panel-1-content"> 2944 <h3 class="glue-headline glue-headline--headline-3 community-name"> 2945 Jackson County 2946 </h3> 2947 <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow"> 2948 <use xlink:href="#expand-more"></use> 2949 </svg> 2950 </div> 2951 </div> 2952 2953 <div class="glue-expansion-panel__content" id="panel-1-content"> 2954 <div class="glue-grid"> 2955 <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy"> 2956 <p>Google has been proud to call Alabama home since we broke ground on our Jackson County data center in 2018. Now fully operational, this data center is located on more than 500 acres of land adjacent to the site of the decommissioned Wi
2956dows Creek coal-fired power plant, once operated by the Tennessee Valley Authority (TVA). Google partners with TVA to source renewable power, and utilizes the site’s existing electricity transmission lines to enhance the data center’s reliability and bring in clean power.</p> 2957<p>Data centers are what keep the internet up and running. Our employees at the Jackson County data center work to keep Google Search, Gmail, YouTube, and many other Google applications operational, enabling Google to provide fast and reliable services around the clock to millions of people. Learn more about <a href="https://www.google.com/about/datacenters/" target="_blank">Google data centers</a>.</p> 2958 </div> 2959 </div> 2960 2961 2962 2963 <div class="glue-grid community-section"> 2964 <div 2965 class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container"> 2966 2967 <style> 2968 2969 2970 2971 2972 2973 .community-section-image-4add8a2 { 2974 background-position: center; 2975 background-repeat: no-repeat; 2976 background-size: cover; 2977 } 2978 2979 @media screen { 2980 .community-section-image-4add8a2 { 2981 background-image: url(https://lh3.googleusercontent.com/06pmURJo9HQTyzsSgytG60Z-PahUNDiQwvQjMlYioR8b5XbHM-jNot3zvh0_Ym-mAY4Dj9Xldjm5_9ou1LQ3seZKYyA_4lP7Y-Vy5mA=w600-l80-sg-rw-e365-c0xffffff); 2982 } 2983 2984 2985 2986 2987 2988 2989 .community-section-image-4add8a2 { 2990 background-position: center; 2991 background-repeat: no-repeat; 2992 background-size: cover; 2993 } 2994 2995 @media screen and (min-width: 600px) { 2996 .community-section-image-4add8a2 { 2997 background-image: url(https://lh3.googleusercontent.com/06pmURJo9HQTyzsSgytG60Z-PahUNDiQwvQjMlYioR8b5XbHM-jNot3zvh0_Ym-mAY4Dj9Xldjm5_9ou1LQ3seZKYyA_4lP7Y-Vy5mA=w1024-l80-sg-rw-e365-c0xffffff); 2998 } 2999 3000 3001 3002 3003 3004 3005 .community-section-image-4add8a2 { 3006 background-position: center; 3007 background-repeat: no-repeat; 3008 background-size: cover; 3009 } 3010 3011 @media screen and (min-width: 1024px) { 3012 .community-section-image-4add8a2 { 3013 background-image: url(https://lh3.googleusercontent.com/06pmURJo9HQTyzsSgytG60Z-PahUNDiQwvQjMlYioR8b5XbHM-jNot3zvh0_Ym-mAY4Dj9Xldjm5_9ou1LQ3seZKYyA_4lP7Y-Vy5mA=w1440-l80-sg-rw-e365-c0xffffff); 3014 } 3015 3016 </style> 3017 <div class="community-section-image community-section-image-4add8a2"></div> 3018 <p class="community-section-image-description"> 3019 3020 </p> 3021 </div> 3022 <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6"> 3023 <div class="community-aside--container"> 3024 <h3 class="glue-headline glue-headline--headline-3 community-aside-headline"> 3025 Get in touch 3026 </h3> 3027 3028 <a class="community-aside-link" href="mailto:[email protected]" aria-label="CONTACT US for Jackson County" target=_blank > 3029 CONTACT US 3030 </a> 3031 <a class="community-aside-link" href="mailto:[email protected]" aria-label="ASK ABOUT SPONSORSHIPS for Jackson County" target=_blank > 3032 ASK ABOUT SPONSORSHIPS 3033 </a> 3034 <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=3ecfd7ca-b4c1-4b0f-8919-5b3a26832830&company=4ce051e9-0861-4457-ae74-ed29d709e6d9&company=Google&company=Google%20Capital&company=Google%20Fiber&company=Verily%20Life%20Sciences&company=Waymo&company=X&company=YouTube&company=db402fa7-80f9-417e-90f8-cabc095ab328&jld=20&jlo=en_US&location=34.7090388%3A-86.01215730000001%3AJackson%20County,%20AL,%20USA%3AUS%3A%3A31.149874023974963%3AADMIN_2%3A%3A%3A%3A%3A%3A&utm_campaign=eir2023&utm_medium=website&utm_source=eir&src=Online/Google_Website/EIR" aria-label="SEE JOBS IN JACKSON COUNTY for Jackson County" target=_blank > 3035 SEE JOBS IN JACKSON COUNTY 3036 </a> 3037 </div> 3038 </div> 3039 </div> 3040 </div> 3041 </div> 3042 </div> 3043 </div> 3044 </div> 3045</div> </section> 3046 3047 <section class="glue-spacer-5-top state-explore"> 3048 3049<div class="glue-page"> 3050 <div class="glue-grid"> 3051 <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div> 3052 <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6"> 3053 <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline"> 3054 Explore our impact on businesses in nearby states 3055 </h2> 3056 </div> 3057 </div> 3058 <div class="glue-grid"> 3059 <div class="glue-grid__col glue-grid__col--span-12"> 3060 <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore"> 3061 <!-- Previous --> 3062 <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous" 3063 aria-label="Previous slide"> 3064 <svg aria-hidden="true" class="glue-icon glue-icon--32px"> 3065 <use href="/static/img/glue-icons.svg#chevron-left"></use> 3066 </svg> 3067 </button> 3068 <!-- Next --> 3069 <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next" 3070 aria-label="Next slide"> 3071 <svg aria-hidden="true" class="glue-icon glue-icon--32px"> 3072 <use href="/static/img/glue-icons.svg#chevron-right"></use> 3073 </svg> 3074 </button> 3075 <!-- LIST --> 3076 <div class="glue-carousel__viewport state-explore-wrapper"> 3077 <div class="glue-carousel__list state-explore-list"> 3078 3079 <div class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1"> 3080 <div class="state-explore-card glue-elevation-level-4"> 3081 <style> 3082 3083 3084 3085 3086 3087 .state-explore-card-image-0c1f19f { 3088 background-position: center; 3089 background-repeat: no-repeat; 3090 background-size: cover; 3091 } 3092 3093 @media screen { 3094 .state-explore-card-image-0c1f19f { 3095 background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w600-l80-sg-rw-e365-c0xffffff); 3096 } 3097 @media 3098 only screen and (-webkit-min-device-pixel-ratio: 2), 3099 only screen and (min--moz-device-pixel-ratio: 2), 3100 only screen and (-o-min-device-pixel-ratio: 2/1), 3101 only screen and ( min-device-pixel-ratio: 2), 3102 only screen and (min-resolution: 192dpi), 3103 only screen and (min-resolution: 2dppx) { 3104 .state-explore-card-image-0c1f19f { 3105 background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w1200-l80-sg-rw-e365-c0xffffff); 3106 } 3107 } 3108 3109 3110 3111 3112 3113 3114 .state-explore-card-image-0c1f19f { 3115 background-position: center; 3116 background-repeat: no-repeat; 3117 background-size: cover; 3118 } 3119 3120 @media screen and (min-width: 600px) { 3121 .state-explore-card-image-0c1f19f { 3122 background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w1024-l80-sg-rw-e365-c0xffffff); 3123 } 3124 @media 3125 only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), 3126 only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), 3127 only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), 3128 only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), 3129 only screen and (min-width: 600px) and (min-resolution: 192dpi), 3130 only screen and (min-width: 600px) and (min-resolution: 2dppx) { 3131 .state-explore-card-image-0c1f19f { 3132 background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w2048-l80-sg-rw-e365-c0xffffff); 3133 } 3134 } 3135 3136 3137 3138 3139 3140 3141 .state-explore-card-image-0c1f19f { 3142 background-position: center; 3143 background-repeat: no-repeat; 3144 background-size: cover; 3145 } 3146 3147 @media screen and (min-width: 1024px) { 3148 .state-explore-card-image-0c1f19f { 3149 background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w1440-l80-sg-rw-e365-c0xffffff); 3150 } 3151 @media 3152 only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), 3153 only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), 3154 only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), 3155 only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), 3156 only screen and (min-width: 1024px) and (min-resolution: 192dpi), 3157 only screen and (min-width: 1024px) and (min-resolution: 2dppx) { 3158 .state-explore-card-image-0c1f19f { 3159 background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w2880-l80-sg-rw-e365-c0xffffff); 3160 } 3161 } 3162 3163 </style> 3164 <div 3165 class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-0c1f19f"> 3166 </div> 3167 3168 <style> 3169 3170 3171 3172 3173 3174 .state-explore-card-image-51cc20e { 3175 background-position: center; 3176 background-repeat: no-repeat; 3177 background-size: cover; 3178 } 3179 3180 @media screen { 3181 .state-explore-card-image-51cc20e { 3182 background-image: url(https://lh3.googleusercontent.com/Lg-X1xX90nDoeIRr4d9Z4AFswRJm_hTarx8A_PWOjhNd4Uz0prGQ2ooarhhmuspcxEBZj0tfa8ZpU_K1wiAZczDW4FxYfpzkxXiItLDcIj_p4rAZQaM=w550-l8
31820-sg-rw-e365-c0xffffff); 3183 } 3184 @media 3185 only screen and (-webkit-min-device-pixel-ratio: 2), 3186 only screen and (min--moz-device-pixel-ratio: 2), 3187 only screen and (-o-min-device-pixel-ratio: 2/1), 3188 only screen and ( min-device-pixel-ratio: 2), 3189 only screen and (min-resolution: 192dpi), 3190 only screen and (min-resolution: 2dppx) { 3191 .state-explore-card-image-51cc20e { 3192 background-image: url(https://lh3.googleusercontent.com/Lg-X1xX90nDoeIRr4d9Z4AFswRJm_hTarx8A_PWOjhNd4Uz0prGQ2ooarhhmuspcxEBZj0tfa8ZpU_K1wiAZczDW4FxYfpzkxXiItLDcIj_p4rAZQaM=w1100-l80-sg-rw-e365-c0xffffff); 3193 } 3194 } 3195 3196 3197 3198 3199 3200 3201 .state-explore-card-image-51cc20e { 3202 background-position: center; 3203 background-repeat: no-repeat; 3204 background-size: cover; 3205 } 3206 3207 @media screen and (min-width: 415px) { 3208 .state-explore-card-image-51cc20e { 3209 background-image: url(https://lh3.googleusercontent.com/Lg-X1xX90nDoeIRr4d9Z4AFswRJm_hTarx8A_PWOjhNd4Uz0prGQ2ooarhhmuspcxEBZj0tfa8ZpU_K1wiAZczDW4FxYfpzkxXiItLDcIj_p4rAZQaM=w0-l80-sg-rw-e365-c0xffffff); 3210 } 3211 @media 3212 only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), 3213 only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), 3214 only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), 3215 only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), 3216 only screen and (min-width: 415px) and (min-resolution: 192dpi), 3217 only screen and (min-width: 415px) and (min-resolution: 2dppx) { 3218 .state-explore-card-image-51cc20e { 3219 background-image: url(https://lh3.googleusercontent.com/Lg-X1xX90nDoeIRr4d9Z4AFswRJm_hTarx8A_PWOjhNd4Uz0prGQ2ooarhhmuspcxEBZj0tfa8ZpU_K1wiAZczDW4FxYfpzkxXiItLDcIj_p4rAZQaM=w0-l80-sg-rw-e365-c0xffffff); 3220 } 3221 } 3222 3223 </style> 3224 <div 3225 class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-51cc20e"> 3226 </div> 3227 <div class="state-explore-card-content"> 3228 <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> 3229 <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> 3230 Wren & Ivy 3231 </h3> 3232 <div class="state-explore-card-location"> 3233 <svg role="img" class="glue-icon glue-icon--24px"> 3234 <use xlink:href="#location-pin"></use> 3235 </svg> 3236 <p class="glue-caption state-explore-card-city"> 3237 Madison, Mississippi 3238 </p> 3239 </div> 3240 <p class="state-explore-card-quote"> 3241 <q>I can bounce ideas off of Gemini. Itâs like a song co-writer. It feels like a collaboration and itâs actually made me more creative.</q> 3242 </p> 3243 <p class="glue-font-weight-medium state-explore-card-quote-name"> 3244 B.C. Rogers III 3245 </p> 3246 <p class="state-explore-card-quote-title"> 3247 Owner 3248 </p> 3249 <a href="/state/ms/#wren-and-ivy" 3250 class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" 3251 tabindex="0" 3252 aria-label="Read story about Wren & Ivy"> 3253 Read story 3254 <svg role="img" class="glue-icon glue-icon--arrow-forward"> 3255 <use xlink:href="#chevron-right"></use> 3256 </svg> 3257 </a> 3258 </div> 3259 </div> 3260 </div> 3261 3262 <div class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2"> 3263 <div class="state-explore-card glue-elevation-level-4"> 3264 <style> 3265 3266 3267 3268 3269 3270 .state-explore-card-image-7979c4e { 3271 background-position: center; 3272 background-repeat: no-repeat; 3273 background-size: cover; 3274 } 3275 3276 @media screen { 3277 .state-explore-card-image-7979c4e { 3278 background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w600-l80-sg-rw-e365-c0xffffff); 3279 } 3280 @media 3281 only screen and (-webkit-min-device-pixel-ratio: 2), 3282 only screen and (min--moz-device-pixel-ratio: 2), 3283 only screen and (-o-min-device-pixel-ratio: 2/1), 3284 only screen and ( min-device-pixel-ratio: 2), 3285 only screen and (min-resolution: 192dpi), 3286 only screen and (min-resolution: 2dppx) { 3287 .state-explore-card-image-7979c4e { 3288 background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w1200-l80-sg-rw-e365-c0xffffff); 3289 } 3290 } 3291 3292 3293 3294 3295 3296 3297 .state-explore-card-image-7979c4e { 3298 background-position: center; 3299 background-repeat: no-repeat; 3300 background-size: cover; 3301 } 3302 3303 @media screen and (min-width: 600px) { 3304 .state-explore-card-image-7979c4e { 3305 background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w1024-l80-sg-rw-e365-c0xffffff); 3306 } 3307 @media 3308 only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), 3309 only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), 3310 only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), 3311 only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), 3312 only screen and (min-width: 600px) and (min-resolution: 192dpi), 3313 only screen and (min-width: 600px) and (min-resolution: 2dppx) { 3314 .state-explore-card-image-7979c4e { 3315 background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w2048-l80-sg-rw-e365-c0xffffff); 3316 } 3317 } 3318 3319 3320 3321 3322 3323 3324 .state-explore-card-image-7979c4e { 3325 background-position: center; 3326 background-repeat: no-repeat; 3327 background-size: cover; 3328 } 3329 3330 @media screen and (min-width: 1024px) { 3331 .state-explore-card-image-7979c4e { 3332 background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w1440-l80-sg-rw-e365-c0xffffff); 3333 } 3334 @media 3335 only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), 3336 only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), 3337 only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), 3338 only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), 3339 only screen and (min-width: 1024px) and (min-resolution: 192dpi), 3340 only screen and (min-width: 1024px) and (min-resolution: 2dppx) { 3341 .state-explore-card-image-7979c4e { 3342 background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w2880-l80-sg-rw-e365-c0xffffff); 3343 } 3344 } 3345 3346 </style> 3347 <div 3348 class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-7979c4e"> 3349 </div> 3350 3351 <style> 3352 3353 3354 3355 3356 3357 .state-explore-card-image-ee83335 { 3358 background-position: center; 3359 background-repeat: no-repeat; 3360 background-size: cover; 3361 } 3362 3363 @media screen { 3364 .state-explore-card-image-ee83335 { 3365 background-image: url(https://lh3.googleusercontent.com/j5iR8XriqfpFO6mOJJ4RyCC0COb21LaotffNMRjzVn6nUYMe_hnlDhxW_F_3s3PrTu8AG8CeBFRbFeXFrG3LsaAlFEET8fQ2XRL-BjsFO1gfQUnup9M=w550-l8
33650-sg-rw-e365-c0xffffff); 3366 } 3367 @media 3368 only screen and (-webkit-min-device-pixel-ratio: 2), 3369 only screen and (min--moz-device-pixel-ratio: 2), 3370 only screen and (-o-min-device-pixel-ratio: 2/1), 3371 only screen and ( min-device-pixel-ratio: 2), 3372 only screen and (min-resolution: 192dpi), 3373 only screen and (min-resolution: 2dppx) { 3374 .state-explore-card-image-ee83335 { 3375 background-image: url(https://lh3.googleusercontent.com/j5iR8XriqfpFO6mOJJ4RyCC0COb21LaotffNMRjzVn6nUYMe_hnlDhxW_F_3s3PrTu8AG8CeBFRbFeXFrG3LsaAlFEET8fQ2XRL-BjsFO1gfQUnup9M=w1100-l80-sg-rw-e365-c0xffffff); 3376 } 3377 } 3378 3379 3380 3381 3382 3383 3384 .state-explore-card-image-ee83335 { 3385 background-position: center; 3386 background-repeat: no-repeat; 3387 background-size: cover; 3388 } 3389 3390 @media screen and (min-width: 415px) { 3391 .state-explore-card-image-ee83335 { 3392 background-image: url(https://lh3.googleusercontent.com/j5iR8XriqfpFO6mOJJ4RyCC0COb21LaotffNMRjzVn6nUYMe_hnlDhxW_F_3s3PrTu8AG8CeBFRbFeXFrG3LsaAlFEET8fQ2XRL-BjsFO1gfQUnup9M=w0-l80-sg-rw-e365-c0xffffff); 3393 } 3394 @media 3395 only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), 3396 only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), 3397 only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), 3398 only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), 3399 only screen and (min-width: 415px) and (min-resolution: 192dpi), 3400 only screen and (min-width: 415px) and (min-resolution: 2dppx) { 3401 .state-explore-card-image-ee83335 { 3402 background-image: url(https://lh3.googleusercontent.com/j5iR8XriqfpFO6mOJJ4RyCC0COb21LaotffNMRjzVn6nUYMe_hnlDhxW_F_3s3PrTu8AG8CeBFRbFeXFrG3LsaAlFEET8fQ2XRL-BjsFO1gfQUnup9M=w0-l80-sg-rw-e365-c0xffffff); 3403 } 3404 } 3405 3406 </style> 3407 <div 3408 class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-ee83335"> 3409 </div> 3410 <div class="state-explore-card-content"> 3411 <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> 3412 <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> 3413 Little Seed Farm 3414 </h3> 3415 <div class="state-explore-card-location"> 3416 <svg role="img" class="glue-icon glue-icon--24px"> 3417 <use xlink:href="#location-pin"></use> 3418 </svg> 3419 <p class="glue-caption state-explore-card-city"> 3420 Lebanon, Tennessee 3421 </p> 3422 </div> 3423 <p class="state-explore-card-quote"> 3424 <q>Gemini and AI Overviews help me with IT or equipment issues. Instead of making a phone call, I upload a photo and it can diagnose it and tell me how to fix it.</q> 3425 </p> 3426 <p class="glue-font-weight-medium state-explore-card-quote-name"> 3427 James Ray 3428 </p> 3429 <p class="state-explore-card-quote-title"> 3430 Co-owner 3431 </p> 3432 <a href="/state/tn/#little-seed-farm" 3433 class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" 3434 tabindex="0" 3435 aria-label="Read story about Little Seed Farm"> 3436 Read story 3437 <svg role="img" class="glue-icon glue-icon--arrow-forward"> 3438 <use xlink:href="#chevron-right"></use> 3439 </svg> 3440 </a> 3441 </div> 3442 </div> 3443 </div> 3444 3445 <div class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3"> 3446 <div class="state-explore-card glue-elevation-level-4"> 3447 <style> 3448 3449 3450 3451 3452 3453 .state-explore-card-image-03fa992 { 3454 background-position: center; 3455 background-repeat: no-repeat; 3456 background-size: cover; 3457 } 3458 3459 @media screen { 3460 .state-explore-card-image-03fa992 { 3461 background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w600-l80-sg-rw-e365-c0xffffff); 3462 } 3463 @media 3464 only screen and (-webkit-min-device-pixel-ratio: 2), 3465 only screen and (min--moz-device-pixel-ratio: 2), 3466 only screen and (-o-min-device-pixel-ratio: 2/1), 3467 only screen and ( min-device-pixel-ratio: 2), 3468 only screen and (min-resolution: 192dpi), 3469 only screen and (min-resolution: 2dppx) { 3470 .state-explore-card-image-03fa992 { 3471 background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w1200-l80-sg-rw-e365-c0xffffff); 3472 } 3473 } 3474 3475 3476 3477 3478 3479 3480 .state-explore-card-image-03fa992 { 3481 background-position: center; 3482 background-repeat: no-repeat; 3483 background-size: cover; 3484 } 3485 3486 @media screen and (min-width: 600px) { 3487 .state-explore-card-image-03fa992 { 3488 background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w1024-l80-sg-rw-e365-c0xffffff); 3489 } 3490 @media 3491 only screen and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2), 3492 only screen and (min-width: 600px) and (min--moz-device-pixel-ratio: 2), 3493 only screen and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1), 3494 only screen and (min-width: 600px) and ( min-device-pixel-ratio: 2), 3495 only screen and (min-width: 600px) and (min-resolution: 192dpi), 3496 only screen and (min-width: 600px) and (min-resolution: 2dppx) { 3497 .state-explore-card-image-03fa992 { 3498 background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w2048-l80-sg-rw-e365-c0xffffff); 3499 } 3500 } 3501 3502 3503 3504 3505 3506 3507 .state-explore-card-image-03fa992 { 3508 background-position: center; 3509 background-repeat: no-repeat; 3510 background-size: cover; 3511 } 3512 3513 @media screen and (min-width: 1024px) { 3514 .state-explore-card-image-03fa992 { 3515 background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w1440-l80-sg-rw-e365-c0xffffff); 3516 } 3517 @media 3518 only screen and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2), 3519 only screen and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2), 3520 only screen and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1), 3521 only screen and (min-width: 1024px) and ( min-device-pixel-ratio: 2), 3522 only screen and (min-width: 1024px) and (min-resolution: 192dpi), 3523 only screen and (min-width: 1024px) and (min-resolution: 2dppx) { 3524 .state-explore-card-image-03fa992 { 3525 background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w2880-l80-sg-rw-e365-c0xffffff); 3526 } 3527 } 3528 3529 </style> 3530 <div 3531 class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-03fa992"> 3532 </div> 3533 3534 <style> 3535 3536 3537 3538 3539 3540 .state-explore-card-image-90cabed { 3541 background-position: center; 3542 background-repeat: no-repeat; 3543 background-size: cover; 3544 } 3545 3546 @media screen { 3547 .state-explore-card-image-90cabed { 3548 background-image: url(https://lh3.googleusercontent.com/HzQ5WtMdpMWio2WI6izlnO8pzfDXUSyLvANxuqGKN7qCMjtn7pbgCqNPf1S_DIg_weuTSDi3JJ5Ha2Rxijyx6VRdlmlYo3kDT80uhZf1WX-Mc8UlRQ=w550-l8
35480-sg-rw-e365-c0xffffff); 3549 } 3550 @media 3551 only screen and (-webkit-min-device-pixel-ratio: 2), 3552 only screen and (min--moz-device-pixel-ratio: 2), 3553 only screen and (-o-min-device-pixel-ratio: 2/1), 3554 only screen and ( min-device-pixel-ratio: 2), 3555 only screen and (min-resolution: 192dpi), 3556 only screen and (min-resolution: 2dppx) { 3557 .state-explore-card-image-90cabed { 3558 background-image: url(https://lh3.googleusercontent.com/HzQ5WtMdpMWio2WI6izlnO8pzfDXUSyLvANxuqGKN7qCMjtn7pbgCqNPf1S_DIg_weuTSDi3JJ5Ha2Rxijyx6VRdlmlYo3kDT80uhZf1WX-Mc8UlRQ=w1100-l80-sg-rw-e365-c0xffffff); 3559 } 3560 } 3561 3562 3563 3564 3565 3566 3567 .state-explore-card-image-90cabed { 3568 background-position: center; 3569 background-repeat: no-repeat; 3570 background-size: cover; 3571 } 3572 3573 @media screen and (min-width: 415px) { 3574 .state-explore-card-image-90cabed { 3575 background-image: url(https://lh3.googleusercontent.com/HzQ5WtMdpMWio2WI6izlnO8pzfDXUSyLvANxuqGKN7qCMjtn7pbgCqNPf1S_DIg_weuTSDi3JJ5Ha2Rxijyx6VRdlmlYo3kDT80uhZf1WX-Mc8UlRQ=w0-l80-sg-rw-e365-c0xffffff); 3576 } 3577 @media 3578 only screen and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2), 3579 only screen and (min-width: 415px) and (min--moz-device-pixel-ratio: 2), 3580 only screen and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1), 3581 only screen and (min-width: 415px) and ( min-device-pixel-ratio: 2), 3582 only screen and (min-width: 415px) and (min-resolution: 192dpi), 3583 only screen and (min-width: 415px) and (min-resolution: 2dppx) { 3584 .state-explore-card-image-90cabed { 3585 background-image: url(https://lh3.googleusercontent.com/HzQ5WtMdpMWio2WI6izlnO8pzfDXUSyLvANxuqGKN7qCMjtn7pbgCqNPf1S_DIg_weuTSDi3JJ5Ha2Rxijyx6VRdlmlYo3kDT80uhZf1WX-Mc8UlRQ=w0-l80-sg-rw-e365-c0xffffff); 3586 } 3587 } 3588 3589 </style> 3590 <div 3591 class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-90cabed"> 3592 </div> 3593 <div class="state-explore-card-content"> 3594 <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p> 3595 <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline"> 3596 The Prime Cleaner 3597 </h3> 3598 <div class="state-explore-card-location"> 3599 <svg role="img" class="glue-icon glue-icon--24px"> 3600 <use xlink:href="#location-pin"></use> 3601 </svg> 3602 <p class="glue-caption state-explore-card-city"> 3603 Miami, Florida 3604 </p> 3605 </div> 3606 <p class="state-explore-card-quote"> 3607 <q>Gemini has been a meaningful upgrade to how we operate at scale.</q> 3608 </p> 3609 <p class="glue-font-weight-medium state-explore-card-quote-name"> 3610 Jayger McGough Tomasino 3611 </p> 3612 <p class="state-explore-card-quote-title"> 3613 CEO 3614 </p> 3615 <a href="/state/fl/#prime-cleaner" 3616 class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta" 3617 tabindex="0" 3618 aria-label="Read story about The Prime Cleaner"> 3619 Read story 3620 <svg role="img" class="glue-icon glue-icon--arrow-forward"> 3621 <use xlink:href="#chevron-right"></use> 3622 </svg> 3623 </a> 3624 </div> 3625 </div> 3626 </div> 3627 </div> 3628 </div> 3629 <!-- Navigation dots --> 3630 <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div> 3631 </div> 3632 <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false"> 3633 <ol> 3634 <li> 3635 <h3>Wren & Ivy</h3> 3636 <q>I can bounce ideas off of Gemini. Itâs like a song co-writer. It feels like a collaboration and itâs actually made me more creative.</q> 3637 <p>
3637B.C. Rogers III</p> 3638 <p>Owner</p> 3639 <a href="/state/ms/#wren-and-ivy" aria-label="Read story about Wren & Ivy">Read story</a> 3640 </li> 3641 <li> 3642 <h3>Little Seed Farm</h3> 3643 <q>Gemini and AI Overviews help me with IT or equipment issues. Instead of making a phone call, I upload a photo and it can diagnose it and tell me how to fix it.</q> 3644 <p>James Ray</p> 3645 <p>Co-owner</p> 3646 <a href="/state/tn/#little-seed-farm" aria-label="Read story about Little Seed Farm">Read story</a> 3647 </li> 3648 <li> 3649 <h3>The Prime Cleaner</h3> 3650 <q>Gemini has been a meaningful upgrade to how we operate at scale.</q> 3651 <p>Jayger McGough Tomasino</p> 3652 <p>CEO</p> 3653 <a href="/state/fl/#prime-cleaner" aria-label="Read story about The Prime Cleaner">Read story</a> 3654 </li> 3655 </ol> 3656 </div> 3657 </div> 3658 </div> 3659</div> </section> 3660 3661 <section class="glue-spacer-5-top state-resources"> 3662 3663<div class="resources-section glue-elevation-level-2"> 3664 <div class="eir-resources-carousel glue-page collapsed-resources"> 3665 <div class="glue-grid glue-spacer-4-bottom"> 3666 <div class="glue-grid__col glue-grid__col--span-2"></div> 3667 <div class="glue-grid__col glue-grid__col--span-8"> 3668 <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline"> 3669 Google offers a variety of resources to help businesses thrive 3670 </h2> 3671 </div> 3672 </div> 3673 <div class="resources-cta"> 3674 <a href="/resources" 3675 class="glue-button glue-button--high-emphasis"> 3676 Explore resources 3677 </a> 3678 </div> 3679 3680 <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false"> 3681 <ol> 3682 <li> 3683 <h3>Google Business Profile</h3> 3684 <h4>Helping American businesses connect with customers</h4> 3685 <a href="/resources/#gmb">Explore resources</a> 3686 </li> 3687 <li> 3688 <h3>YouTube</h3> 3689 <h4>Providing American businesses, learners, and creators a platform to tell their stories</h4> 3690 <a href="/resources/#youtube">Explore resources</a> 3691 </li> 3692 <li> 3693 <h3>Google Analytics</h3> 3694 <h4>Helping American businesses generate actionable insights</h4> 3695 <a href="/resources/#google_analytics">Explore resources</a> 3696 </li> 3697 <li> 3698 <h3>Google Play</h3> 3699 <h4>Helping American app developers build their businesses</h4> 3700 <a href="/resources/#google_play">Explore resources</a> 3701 </li> 3702 <li> 3703 <h3>Google Cloud</h3> 3704 <h4>Enabling Americans to digitally transform their organizations</h4> 3705 <a href="/resources/#google_cloud">Explore resources</a> 3706 </li> 3707 <li> 3708 <h3>Grow with Google</h3> 3709 <h4>Helping Americans grow their businesses</h4> 3710 <a href="/resources/#gwg">Explore resources</a> 3711 </li> 3712 <li> 3713 <h3>Google Career Certificates</h3> 3714 <h4>Providing American job seekers with new ways to start and grow their careers</h4> 3715 <a href="/resources/#google_career_certificates">Explore resources</a> 3716 </li> 3717 </ol> 3718 </div> 3719 </div> 3720</div> 3721 3722 </section> 3723
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382854d602bf36a64ad9346131b7561d37f31a9884b22b">2023</option> 3829 <option value="https://kstatic.googleusercontent.com/files/a2ac24cf53ba4a0565a64934aebf98eadac5a0a41f39a0866fdb6e1e912fd86618afaf340001b44889170880d719e6e2d8ed9ac7dd1c41548eb325d8b9cd0d02">2022</option> 3830 <option value="https://services.google.com/fh/files/misc/eir-2021-report.pdf">2021</option> 3831 <option value="https://services.google.com/fh/files/misc/eir-2020-report.pdf">2020</option> 3832 <option value="https://kstatic.googleusercontent.com/files/8655c562e00f8f7c04cf758db0571d4ecffbf68d2c577c2d33babe04e2b912d7e56cc551d8c468d032f9be08c7c2f0b5c0d5269ba22a4be155c84078c75af155">2019</option> 3833 <option value="https://kstatic.googleusercontent.com/files/ed56d1f0ea72190c83db9077931ab69a53406ce48b0621788e53b05c909b5e4e358d80b90976f9224368866edc00de1e36c3fb89c569b2452bf20a352500f5c4">2018</option> 3834 <option value="https://kstatic.googleusercontent.com/files/a70fb7e3d5ac68ab417dbb89d8405367ffad2763901f8cc9c5e8d25e76aeb4efa3c61e27e3a2b59b27123d47e526ac60415152f973f8bda4006fef53fe01807b">2017</option> 3835 <option value="https://kstatic.googleusercontent.com/files/3184f41e197bf7a7f59e0f7d59391745755a7fcd32ca45d5aa0c46a83c68842d64c8cba1f60c65597b479b86316b20f468d1699dd4207f238b2c879e526d0dd6">2016</option> 3836 <option value="https://kstatic.googleusercontent.com/files/4f6ac8b5b65010ef6bd8b4f3762e6907b743b3240fce080b8fddd229fea28211e1eb5ed9870f8db94d1139cf6aec41428d99c00ed7e235391c02bebe6fa10b91">2015</option> 3837 <option value="https://kstatic.googleusercontent.com/files/45ba5c6c2315ea1af8434429d756f241a9a9c392f2784220dbff94bb5c0ce8714fc27ccd0275074c413f755a9d92ec0b282670e4079f8161a0b7d571beb04768">2014</option> 3838 <option value="https://kstatic.googleusercontent.com/files/0044878c0723d2069b48955da3c638211c8aaa4331925547c39cd3fccf2341cdcfd87745cb49433a7f7282925a2510230599db78e7c79ffec770cc346cbbf73e">2013</option> 3839 <option value="https://kstatic.googleusercontent.com/files/6dcf28f531d403cc28c06bc3d64faf528bfba04555eb6e45b9225199b8ce89af406474ef9784fdcc529fc8ff253d07f85e8bd0dfbec78a3e1aaaca4ceb91ae8a">2012</option> 3840 <option value="https://kstatic.googleusercontent.com/files/3282815660c15eaf65d757288068ae105864cc40d0b1c31350e8ade8a7da7245c9ba7dc4976c46cdd9803b71304a39a8e88e3dee241638a1afc47063a8533a9a">2011</option> 3841 <option value="https://kstatic.googleusercontent.com/files/ca3c6d9ca7a3c166d6eb22a991a47298768415e5f1c6bb049cafa82709325bf44ba17b84543297a81d3d1c51c27171af3985b4fa3ee0295b6cc9712c301dfe8b">2010</option> 3842 <option value="https://kstatic.googleusercontent.com/files/549401b5db645b0746a508fc45449430f82b7154d0db4acab3f8b23cffbfbe8016bd66af2eaf29a6577450e03a1005c23d638f03dcef0ff60f34e10a4fcc3454">2009</option> 3843 </select> 3844 <svg role="img" class="glue-icon glue-icon--24px"> 3845 <use xlink:href="#arrow-drop-down"></use> 3846 </svg> 3847 </div> 3848 <hr> 3849 <div> 3850 <p class="glue-small-text"><sup>1</sup>To provide a more complete picture of Googleâs economic investment, the 2025 U.S. Economic Impact Report has updated its historical investment reporting methodology which previously focused primarily on physical data center construction. However, physical builds represent only the first component of our long-term commitment to our investments which also include applicable server and networking infrastructure capital expenditure. The current year methodology now includes our historical investment in data center construction, server and networking infrastructure.</p> 3851 </div> 3852 </div> 3853 </section> 3854 </section> 3855 </section> 3856</section> 3857 3858 3859 3860<footer class="glue-footer"> 3861 <section class="glue-footer__global"> 3862 <div class="glue-footer__logo"> 3863 <a href="https://www.google.com" title="Google" target="_blank" rel="noopener"> 3864 <svg role="img" aria-hidden="true" class="glue-footer__logo-img"> 3865 <title>Google Logo</title> 3866 <use xlink:href="/static/img/glue-icons.svg#google-solid-logo"></use> 3867 </svg> 3868 </a> 3869 </div> 3870 3871 <ul class="glue-footer__global-links glue-no-bullet"> 3872 <li class="glue-footer__global-links-list-item"> 3873 <a class="glue-footer__link" href="https://about.google/" target="_blank" rel="noopener">About Google</a> 3874 </li> 3875 3876 <li class="glue-footer__global-links-list-item"> 3877 <a class="glue-footer__link" href="https://about.google/products/" target="_blank" rel="noopener">Google products</a> 3878 </li> 3879 3880 <li class="glue-footer__global-links-list-item"> 3881 <a class="glue-footer__link" href="https://policies.google.com/privacy" target="_blank" rel="noopener">Privacy</a> 3882 </li> 3883 3884 <li class="glue-footer__global-links-list-item"> 3885 <a class="glue-footer__link " href="https://policies.google.com/terms" target="_blank" rel="noopener">Terms</a> 3886 </li> 3887 </ul> 3888 3889 <ul class="glue-footer__global-links glue-footer__global-links--extra glue-no-bullet"> 3890 <li class="glue-footer__global-links-list-item glue-footer__global-links-list-item--extra"> 3891 <a class="glue-footer__link " href="https://support.google.com/?hl=en" target="_blank" rel="noopener"> 3892 <svg role="img" aria-hidden="true" class="glue-icon glue-icon--24px glue-icon--footer-help"> 3893 <title>Help Icon</title> 3894 <use xlink:href="/static/img/glue-icons.svg#help"></use> 3895 </svg> 3896 Help 3897 </a> 3898 </li> 3899 </ul> 3900 3901 </section> 3902</footer> <div class="glue-modal glue-modal--dark" role="dialog" aria-modal="true"> 3903 <div class="glue-video js-yt-video video-modal"> 3904 <div class="glue-video__container glue-video__container--inline" data-glue-yt-video-autoplay="true"></div> 3905 </div> 3906 <button class="glue-modal__close-btn" aria-label="close"></button> 3907 </div> 3908 </div> 3909
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