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https://economicimpact.google/state/al/

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40  <title>Google Economic Impact | state detail: Alabama - Google</title>
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42  <meta name="description" content="In 2025, Google helped provide $2.6 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers">
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120            <a class="glue-header__logo-link" href="/" title="Google Economic Impact">
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126              <span class="glue-header__logo--product">Economic Impact</span>
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144              <span class="glue-header__logo--product">Economic Impact</span>
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146          </div>
147        </div>
148      </div>
149      <div class="glue-header__container glue-header__container--linkbar">
150        <nav class="glue-header__link-bar">
151          <ul id="top-list-1" class="glue-header__list eir-header--top-list">
152            <li class="glue-header__item
153 glue-header--item-active nav-states">
154              <a class="glue-header__link" href="/">State Reports</a>
155              <div class="eir-state-dropdown-wrap glue-header__list glue-header__list--nested">
156                <ul id="top-list-2" class=" nav-states--nested state-dropdown-list">
157                  <li
158                    class=" glue-header--item--active state-dropdown-list__item">
159                    <a class="glue-header__link state-dropdown-list__link" href="/state/al/"
160                      role="button">Alabama</a>
161                  </li>
162                  <li
163                    class=" state-dropdown-list__item">
164                    <a class="glue-header__link state-dropdown-list__link" href="/state/ak/"
165                      role="button">Alaska</a>
166                  </li>
167                  <li
168                    class=" state-dropdown-list__item">
169                    <a class="glue-header__link state-dropdown-list__link" href="/state/az/"
170                      role="button">Arizona</a>
171                  </li>
172                  <li
173                    class=" state-dropdown-list__item">
174                    <a class="glue-header__link state-dropdown-list__link" href="/state/ar/"
175                      role="button">Arkansas</a>
176                  </li>
177                  <li
178                    class=" state-dropdown-list__item">
179                    <a class="glue-header__link state-dropdown-list__link" href="/state/ca/"
180                      role="button">California</a>
181                  </li>
182                  <li
183                    class=" state-dropdown-list__item">
184                    <a class="glue-header__link state-dropdown-list__link" href="/state/co/"
185                      role="button">Colorado</a>
186                  </li>
187                  <li
188                    class=" state-dropdown-list__item">
189                    <a class="glue-header__link state-dropdown-list__link" href="/state/ct/"
190                      role="button">Connecticut</a>
191                  </li>
192                  <li
193                    class=" state-dropdown-list__item">
194                    <a class="glue-header__link state-dropdown-list__link" href="/state/de/"
195                      role="button">Delaware</a>
196                  </li>
197                  <li
198                    class=" state-dropdown-list__item">
199                    <a class="glue-header__link state-dropdown-list__link" href="/state/fl/"
200                      role="button">Florida</a>
201                  </li>
202                  <li
203                    class=" state-dropdown-list__item">
204                    <a class="glue-header__link state-dropdown-list__link" href="/state/ga/"
205                      role="button">Georgia</a>
206                  </li>
207                  <li
208                    class=" state-dropdown-list__item">
209                    <a class="glue-header__link state-dropdown-list__link" href="/state/hi/"
210                      role="button">Hawaii</a>
211                  </li>
212                  <li
213                    class=" state-dropdown-list__item">
214                    <a class="glue-header__link state-dropdown-list__link" href="/state/id/"
215                      role="button">Idaho</a>
216                  </li>
217                  <li
218                    class=" state-dropdown-list__item">
219                    <a class="glue-header__link state-dropdown-list__link" href="/state/il/"
220                      role="button">Illinois</a>
221                  </li>
222                  <li
223                    class=" state-dropdown-list__item">
224                    <a class="glue-header__link state-dropdown-list__link" href="/state/in/"
225                      role="button">Indiana</a>
226                  </li>
227                  <li
228                    class=" state-dropdown-list__item">
229                    <a class="glue-header__link state-dropdown-list__link" href="/state/ia/"
230                      role="button">Iowa</a>
231                  </li>
232                  <li
233                    class=" state-dropdown-list__item">
234                    <a class="glue-header__link state-dropdown-list__link" href="/state/ks/"
235                      role="button">Kansas</a>
236                  </li>
237                  <li
238                    class=" state-dropdown-list__item">
239                    <a class="glue-header__link state-dropdown-list__link" href="/state/ky/"
240                      role="button">Kentucky</a>
241                  </li>
242                  <li
243                    class=" state-dropdown-list__item">
244                    <a class="glue-header__link state-dropdown-list__link" href="/state/la/"
245                      role="button">Louisiana</a>
246                  </li>
247                  <li
248                    class=" state-dropdown-list__item">
249                    <a class="glue-header__link state-dropdown-list__link" href="/state/me/"
250                      role="button">Maine</a>
251                  </li>
252                  <li
253                    class=" state-dropdown-list__item">
254                    <a class="glue-header__link state-dropdown-list__link" href="/state/md/"
255                      role="button">Maryland</a>
256                  </li>
257                  <li
258                    class=" state-dropdown-list__item">
259                    <a class="glue-header__link state-dropdown-list__link" href="/state/ma/"
260                      role="button">Massachusetts</a>
261                  </li>
262                  <li
263                    class=" state-dropdown-list__item">
264                    <a class="glue-header__link state-dropdown-list__link" href="/state/mi/"
265                      role="button">Michigan</a>
266                  </li>
267                  <li
268                    class=" state-dropdown-list__item">
269                    <a class="glue-header__link state-dropdown-list__link" href="/state/mn/"
270                      role="button">Minnesota</a>
271                  </li>
272                  <li
273                    class=" state-dropdown-list__item">
274                    <a class="glue-header__link state-dropdown-list__link" href="/state/ms/"
275                      role="button">Mississippi</a>
276                  </li>
277                  <li
278                    class=" state-dropdown-list__item">
279                    <a class="glue-header__link state-dropdown-list__link" href="/state/mo/"
280                      role="button">Missouri</a>
281                  </li>
282                  <li
283                    class=" state-dropdown-list__item">
284                    <a class="glue-header__link state-dropdown-list__link" href="/state/mt/"
285                      role="button">Montana</a>
286                  </li>
287                  <li
288                    class=" state-dropdown-list__item">
289                    <a class="glue-header__link state-dropdown-list__link" href="/state/ne/"
290                      role="button">Nebraska</a>
291                  </li>
292                  <li
293                    class=" state-dropdown-list__item">
294                    <a class="glue-header__link state-dropdown-list__link" href="/state/nv/"
295                      role="button">Nevada</a>
296                  </li>
297                  <li
298                    class=" state-dropdown-list__item">
299                    <a class="glue-header__link state-dropdown-list__link" href="/state/nh/"
300                      role="button">New Hampshire</a>
301                  </li>
302                  <li
303                    class=" state-dropdown-list__item">
304                    <a class="glue-header__link state-dropdown-list__link" href="/state/nj/"
305                      role="button">New Jersey</a>
306                  </li>
307                  <li
308                    class=" state-dropdown-list__item">
309                    <a class="glue-header__link state-dropdown-list__link" href="/state/nm/"
310                      role="button">New Mexico</a>
311                  </li>
312                  <li
313                    class=" state-dropdown-list__item">
314                    <a class="glue-header__link state-dropdown-list__link" href="/state/ny/"
315                      role="button">New York</a>
316                  </li>
317                  <li
318                    class=" state-dropdown-list__item">
319                    <a class="glue-header__link state-dropdown-list__link" href="/state/nc/"
320                      role="button">North Carolina</a>
321                  </li>
322                  <li
323                    class=" state-dropdown-list__item">
324                    <a class="glue-header__link state-dropdown-list__link" href="/state/nd/"
325                      role="button">North Dakota</a>
326                  </li>
327                  <li
328                    class=" state-dropdown-list__item">
329                    <a class="glue-header__link state-dropdown-list__link" href="/state/oh/"
330                      role="button">Ohio</a>
331                  </li>
332                  <li
333                    class=" state-dropdown-list__item">
334                    <a class="glue-header__link state-dropdown-list__link" href="/state/ok/"
335                      role="button">Oklahoma</a>
336                  </li>
337                  <li
338                    class=" state-dropdown-list__item">
339                    <a class="glue-header__link state-dropdown-list__link" href="/state/or/"
340                      role="button">Oregon</a>
341                  </li>
342                  <li
343                    class=" state-dropdown-list__item">
344                    <a class="glue-header__link state-dropdown-list__link" href="/state/pa/"
345                      role="button">Pennsylvania</a>
346                  </li>
347                  <li
348                    class=" state-dropdown-list__item">
349                    <a class="glue-header__link state-dropdown-list__link" href="/state/pr/"
350                      role="button">Puerto Rico</a>
351                  </li>
352                  <li
353                    class=" state-dropdown-list__item">
354                    <a class="glue-header__link state-dropdown-list__link" href="/state/ri/"
355                      role="button">Rhode Island</a>
356                  </li>
357                  <li
358                    class=" state-dropdown-list__item">
359                    <a class="glue-header__link state-dropdown-list__link" href="/state/sc/"
360                      role="button">South Carolina</a>
361                  </li>
362                  <li
363                    class=" state-dropdown-list__item">
364                    <a class="glue-header__link state-dropdown-list__link" href="/state/sd/"
365                      role="button">South Dakota</a>
366                  </li>
367                  <li
368                    class=" state-dropdown-list__item">
369                    <a class="glue-header__link state-dropdown-list__link" href="/state/tn/"
370                      role="button">Tennessee</a>
371                  </li>
372                  <li
373                    class=" state-dropdown-list__item">
374                    <a class="glue-header__link state-dropdown-list__link" href="/state/tx/"
375                      role="button">Texas</a>
376                  </li>
377                  <li
378                    class=" state-dropdown-list__item">
379                    <a class="glue-header__link state-dropdown-list__link" href="/state/ut/"
380                      role="button">Utah</a>
381                  </li>
382                  <li
383                    class=" state-dropdown-list__item">
384                    <a class="glue-header__link state-dropdown-list__link" href="/state/vt/"
385                      role="button">Vermont</a>
386                  </li>
387                  <li
388                    class=" state-dropdown-list__item">
389                    <a class="glue-header__link state-dropdown-list__link" href="/state/va/"
390                      role="button">Virginia</a>
391                  </li>
392                  <li
393                    class=" state-dropdown-list__item">
394                    <a class="glue-header__link state-dropdown-list__link" href="/state/wa/"
395                      role="button">Washington</a>
396                  </li>
397                  <li
398                    class=" state-dropdown-list__item">
399                    <a class="glue-header__link state-dropdown-list__link" href="/state/dc/"
400                      role="button">Washington, D.C.</a>
401                  </li>
402                  <li
403                    class=" state-dropdown-list__item">
404                    <a class="glue-header__link state-dropdown-list__link" href="/state/wv/"
405                      role="button">West Virginia</a>
406                  </li>
407                  <li
408                    class=" state-dropdown-list__item">
409                    <a class="glue-header__link state-dropdown-list__link" href="/state/wi/"
410                      role="button">Wisconsin</a>
411                  </li>
412                  <li
413                    class=" state-dropdown-list__item">
414                    <a class="glue-header__link state-dropdown-list__link" href="/state/wy/"
415                      role="button">Wyoming</a>
416                  </li>
417                </ul>
418              </div>
419              <div class="nav-states--dropdown-container">
420                <select name="state-select" id="state-select" class="glue-header__link nav-states--dropdown"
421                  aria-label="State selector. Choose a state or keep going to learn more.">
422                  <option value="/">State Reports</option>
423                  <option value="/state/al/">Alabama</option>
424                  <option value="/state/ak/">Alaska</option>
425                  <option value="/state/az/">Arizona</option>
426                  <option value="/state/ar/">Arkansas</option>
427                  <option value="/state/ca/">California</option>
428                  <option value="/state/co/">Colorado</option>
429                  <option value="/state/ct/">Connecticut</option>
430                  <option value="/state/de/">Delaware</option>
431                  <option value="/state/fl/">Florida</option>
432                  <option value="/state/ga/">Georgia</option>
433                  <option value="/st
433ate/hi/">Hawaii</option>
434                  <option value="/state/id/">Idaho</option>
435                  <option value="/state/il/">Illinois</option>
436                  <option value="/state/in/">Indiana</option>
437                  <option value="/state/ia/">Iowa</option>
438                  <option value="/state/ks/">Kansas</option>
439                  <option value="/state/ky/">Kentucky</option>
440                  <option value="/state/la/">Louisiana</option>
441                  <option value="/state/me/">Maine</option>
442                  <option value="/state/md/">Maryland</option>
443                  <option value="/state/ma/">Massachusetts</option>
444                  <option value="/state/mi/">Michigan</option>
445                  <option value="/state/mn/">Minnesota</option>
446                  <option value="/state/ms/">Mississippi</option>
447                  <option value="/state/mo/">Missouri</option>
448                  <option value="/state/mt/">Montana</option>
449                  <option value="/state/ne/">Nebraska</option>
450                  <option value="/state/nv/">Nevada</option>
451                  <option value="/state/nh/">New Hampshire</option>
452                  <option value="/state/nj/">New Jersey</option>
453                  <option value="/state/nm/">New Mexico</option>
454                  <option value="/state/ny/">New York</option>
455                  <option value="/state/nc/">North Carolina</option>
456                  <option value="/state/nd/">North Dakota</option>
457                  <option value="/state/oh/">Ohio</option>
458                  <option value="/state/ok/">Oklahoma</option>
459                  <option value="/state/or/">Oregon</option>
460                  <option value="/state/pa/">Pennsylvania</option>
461                  <option value="/state/pr/">Puerto Rico</option>
462                  <option value="/state/ri/">Rhode Island</option>
463                  <option value="/state/sc/">South Carolina</option>
464                  <option value="/state/sd/">South Dakota</option>
465                  <option value="/state/tn/">Tennessee</option>
466                  <option value="/state/tx/">Texas</option>
467                  <option value="/state/ut/">Utah</option>
468                  <option value="/state/vt/">Vermont</option>
469                  <option value="/state/va/">Virginia</option>
470                  <option value="/state/wa/">Washington</option>
471                  <option value="/state/dc/">Washington, D.C.</option>
472                  <option value="/state/wv/">West Virginia</option>
473                  <option value="/state/wi/">Wisconsin</option>
474                  <option value="/state/wy/">Wyoming</option>
475                </select>
476                <svg role="img" class="glue-icon glue-icon--24px">
477                  <use xlink:href="#arrow-drop-down"></use>
478                </svg>
479              </div>
480              <div class="nav-states--a11y" aria-hidden="false">
481                State Reports
482                <ol>
483                  <li><a href="/state/al/">Alabama</a></li>
484                  <li><a href="/state/ak/">Alaska</a></li>
485                  <li><a href="/state/az/">Arizona</a></li>
486                  <li><a href="/state/ar/">Arkansas</a></li>
487                  <li><a href="/state/ca/">California</a></li>
488                  <li><a href="/state/co/">Colorado</a></li>
489                  <li><a href="/state/ct/">Connecticut</a></li>
490                  <li><a href="/state/de/">Delaware</a></li>
491                  <li><a href="/state/fl/">Florida</a></li>
492                  <li><a href="/state/ga/">Georgia</a></li>
493                  <li><a href="/state/hi/">Hawaii</a></li>
494                  <li><a href="/state/id/">Idaho</a></li>
495                  <li><a href="/state/il/">Illinois</a></li>
496                  <li><a href="/state/in/">Indiana</a></li>
497                  <li><a href="/state/ia/">Iowa</a></li>
498                  <li><a href="/state/ks/">Kansas</a></li>
499                  <li><a href="/state/ky/">Kentucky</a></li>
500                  <li><a href="/state/la/">Louisiana</a></li>
501                  <li><a href="/state/me/">Maine</a></li>
502                  <li><a href="/state/md/">Maryland</a></li>
503                  <li><a href="/state/ma/">Massachusetts</a></li>
504                  <li><a href="/state/mi/">Michigan</a></li>
505                  <li><a href="/state/mn/">Minnesota</a></li>
506                  <li><a href="/state/ms/">Mississippi</a></li>
507                  <li><a href="/state/mo/">Missouri</a></li>
508                  <li><a href="/state/mt/">Montana</a></li>
509                  <li><a href="/state/ne/">Nebraska</a></li>
510                  <li><a href="/state/nv/">Nevada</a></li>
511                  <li><a href="/state/nh/">New Hampshire</a></li>
512                  <li><a href="/state/nj/">New Jersey</a></li>
513                  <li><a href="/state/nm/">New Mexico</a></li>
514                  <li><a href="/state/ny/">New York</a></li>
515                  <li><a href="/state/nc/">North Carolina</a></li>
516                  <li><a href="/state/nd/">North Dakota</a></li>
517                  <li><a href="/state/oh/">Ohio</a></li>
518                  <li><a href="/state/ok/">Oklahoma</a></li>
519                  <li><a href="/state/or/">Oregon</a></li>
520                  <li><a href="/state/pa/">Pennsylvania</a></li>
521                  <li><a href="/state/pr/">Puerto Rico</a></li>
522                  <li><a href="/state/ri/">Rhode Island</a></li>
523                  <li><a href="/state/sc/">South Carolina</a></li>
524                  <li><a href="/state/sd/">South Dakota</a></li>
525                  <li><a href="/state/tn/">Tennessee</a></li>
526                  <li><a href="/state/tx/">Texas</a></li>
527                  <li><a href="/state/ut/">Utah</a></li>
528                  <li><a href="/state/vt/">Vermont</a></li>
529                  <li><a href="/state/va/">Virginia</a></li>
530                  <li><a href="/state/wa/">Washington</a></li>
531                  <li><a href="/state/dc/">Washington, D.C.</a></li>
532                  <li><a href="/state/wv/">West Virginia</a></li>
533                  <li><a href="/state/wi/">Wisconsin</a></li>
534                  <li><a href="/state/wy/">Wyoming</a></li>
535                </ol>
536              </div>
537            </li>
538            <li class="glue-header__item
539 nav-usimpact">
540              <a class="glue-header__link" href="/usimpact/">U.S. Impact</a>
541            </li>
542            <li class="glue-header__item
543 nav-resources">
544              <a class="glue-header__link" href="/resources/">Resources</a>
545            </li>
546            <li class="glue-header__item
547 nav-directory">
548              <a class="glue-header__link" href="/directory/">Directory</a>
549            </li>
550            <li class="glue-header__item
551 nav-faq">
552              <a class="glue-header__link" href="/faq/">FAQ</a>
553              <div class="eir-state-dropdown-wrap glue-header__list glue-header__list--nested">
554                <ul id="top-list-2" class=" nav-faq--nested state-dropdown-list">
555                  <li
556                    class=" state-dropdown-list__item">
557                    <a class="glue-header__link state-dropdown-list__link" href="/methodology/"
558                      role="button">Methodology</a>
559                  </li>
560                </ul>
561              </div>
562            </li>
563          </ul>
564        </nav>
565      </div>
566    </div>
567  </div>
568  <div class="glue-header__drawer-backdrop" role="button" aria-label="Close menu"></div>
569</header>
570    <main id="page-content">
571  
572  <div class="social-share" id='social-share'>
573    <a href="mailto:[email protected]?&subject=&body=https://economicimpact.google/state/al/" class="social-share-item social-share__email" id="social-share-email" aria-label="Share by Email">
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597<?xml version="1.0" encoding="UTF-8"?>
598<svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="27px" height="24px" viewBox="0 0 26 24" version="1.1">
599<g id="surface1">
600<path style=" stroke:none;fill-rule:nonzero;fill:rgb(0%,0%,0%);fill-opacity:1;" d="M 20.476562 0.00390625 L 24.464844 0.00390625 L 15.753906 10.167969 L 26 23.996094 L 17.976562 23.996094 L 11.691406 15.609375 L 4.503906 23.996094 L 0.511719 23.996094 L 9.828125 13.125 L 0 0.00390625 L 8.226562 0.00390625 L 13.90625 7.671875 Z M 19.078125 21.558594 L 21.285156 21.558594 L 7.027344 2.3125 L 4.65625 2.3125 Z M 19.078125 21.558594 "/>
601</g>
602</svg>    </a>
603  </div>
604
605  <section class="glue-spacer-5-top state-hero">
606
607
608<div class="glue-page state-hero-top">
609  <div class="glue-grid">
610    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div>
611    <div
612      class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-6-lg glue-text-center">
613      <div class="eir-state-hero-icon">
614        <svg class="eir-state-hero-icon__icon" role="img">
615          <use xlink:href="#AL"></use>
616        </svg>
617      </div>
618      <h1 class="glue-headline glue-headline--headline-1 state-hero-name">
619        Alabama
620      </h1>
621    </div>
622    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-3-lg"></div>
623  </div>
624  <div class="glue-grid">
625    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-2-md glue-grid__col--span-4-lg"></div>
626    <div
627      class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-8-md glue-grid__col--span-4-lg glue-text-center">
628      <h2 class="glue-headline glue-headline--headline-5 state-hero-subheadline">Google helps Alabama businesses move toward their goals</h2>
629      <a href="https://storage.googleapis.com/eir-state-reports/al.pdf"
630        class="glue-button glue-button--high-emphasis glue-button--icon report-download state-hero-cta" tabindex="0"
631        target="_blank" rel="noopener">
632        <svg role="img" class="glue-icon">
633          <use xlink:href="#file-download"></use>
634        </svg>
635        <p>Download Alabama report</p>
636      </a>
637    </div>
638  </div>
639</div>
640
641<div class="glue-fullbleed state-hero-bottom">
642  <div class="glue-grid">
643    <div class="glue-grid__col glue-grid__col--span-6 eir-relative">
644      <div class="state-hero-image--container">
645        <style>
646
647
648
649
650
651 .state-hero-image-104c495 {
652        background-position: center;
653        background-repeat: no-repeat;
654        background-size: cover;
655      }
656
657      @media screen  {
658 .state-hero-image-104c495 {
659          background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w600-l80-sg-rw-e365-c0xffffff);
660        }
661        @media
662        only screen  and (-webkit-min-device-pixel-ratio: 2),
663        only screen  and (min--moz-device-pixel-ratio: 2),
664        only screen  and (-o-min-device-pixel-ratio: 2/1),
665        only screen  and ( min-device-pixel-ratio: 2),
666        only screen  and (min-resolution: 192dpi),
667        only screen  and (min-resolution: 2dppx) {
668 .state-hero-image-104c495 {
669            background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w1200-l80-sg-rw-e365-c0xffffff);
670          }
671        }
672
673
674
675
676
677
678 .state-hero-image-104c495 {
679        background-position: center;
680        background-repeat: no-repeat;
681        background-size: cover;
682      }
683
684      @media screen and (min-width: 600px) {
685 .state-hero-image-104c495 {
686          background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w1024-l80-sg-rw-e365-c0xffffff);
687        }
688        @media
689        only screen  and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2),
690        only screen  and (min-width: 600px) and (min--moz-device-pixel-ratio: 2),
691        only screen  and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1),
692        only screen  and (min-width: 600px) and ( min-device-pixel-ratio: 2),
693        only screen  and (min-width: 600px) and (min-resolution: 192dpi),
694        only screen  and (min-width: 600px) and (min-resolution: 2dppx) {
695 .state-hero-image-104c495 {
696            background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w2048-l80-sg-rw-e365-c0xffffff);
697          }
698        }
699
700
701
702
703
704
705 .state-hero-image-104c495 {
706        background-position: center;
707        background-repeat: no-repeat;
708        background-size: cover;
709      }
710
711      @media screen and (min-width: 1024px) {
712 .state-hero-image-104c495 {
713          background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w1440-l80-sg-rw-e365-c0xffffff);
714        }
715        @media
716        only screen  and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2),
717        only screen  and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2),
718        only screen  and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1),
719        only screen  and (min-width: 1024px) and ( min-device-pixel-ratio: 2),
720        only screen  and (min-width: 1024px) and (min-resolution: 192dpi),
721        only screen  and (min-width: 1024px) and (min-resolution: 2dppx) {
722 .state-hero-image-104c495 {
723            background-image: url(https://lh3.googleusercontent.com/-OM33Y_JidYZxCnty-G4qYkOD-klJCra7iSU6kJ2BCTFCG93hgxTuVnN3g76Lqw3BL2baSYsibKpOTM9BlJZYTfXCuCS5GAHEGAXLqTdDIxxpwHCsSIm=w2880-l80-sg-rw-e365-c0xffffff);
724          }
725        }
726
727  </style>
728        <div class="state-hero-image state-hero-image-104c495"   role="img" aria-label="Featured business in Alabama"></div>
729      </div>
730    </div>
731    <div class="glue-grid__col glue-grid__col--span-6">
732      <div class="state-hero-facts--container glue-elevation-level-5">
733
734        <div class="state-hero-fact">
735          <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline">
736            $2.6 billion
737          </h3>
738          <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline">
739            of economic activity
740          </h4>
741            <div class="state-hero-fact--copy">
742              <p>In 2025, Google helped provide $2.6 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers</p>
743            </div>
744        </div>
745
746        <div class="state-hero-fact">
747          <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline">
748            282,000
749          </h3>
750          <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline">
751            Alabama businesses
752          </h4>
753            <div class="state-hero-fact--copy">
754              <p>More than 282,000 Alabama businesses used Google&rsquo;s tools at no cost to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p>
755            </div>
756        </div>
757
758        <div class="state-hero-fact">
759          <h3 class="glue-headline glue-headline--headline-2 state-hero-fact--headline">
760            $2 billion
761          </h3>
762          <h4 class="glue-headline glue-headline--headline-5 state-hero-fact--subheadline">
763            investment in Alabama
764          </h4>
765            <div class="state-hero-fact--copy">
766              <p>Since the Jackson County, Alabama data center was built in 2018, Google has invested more than $2 billion in the state<sup>1</sup></p>
767<p><em>Investment methodology now reflects total data center investment (construction, server and networking infrastructure). <a href="../../../../../faq/#panel-10-toggle" target="_blank">Learn more</a>.</em></p>
768            </div>
769        </div>
770      </div>
771      <div class="state-hero-carousel--container">
772        <div class="glue-carousel glue-carousel--tile state-hero-carousel" data-glue-pagination="state-hero-facts">
773          <!-- Previous -->
774          <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous"
775            aria-label="Previous slide">
776            <svg aria-hidden="true" class="glue-icon glue-icon--32px">
777              <use href="/static/img/glue-icons.svg#chevron-left"></use>
778            </svg>
779          </button>
780          <!-- Next -->
781          <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next"
782            aria-label="Next slide">
783            <svg aria-hidden="true" class="glue-icon glue-icon--32px">
784              <use href="/static/img/glue-icons.svg#chevron-right"></use>
785            </svg>
786          </button>
787          <!-- LIST -->
788          <div class="glue-carousel__viewport state-hero-carousel-wrapper">
789            <div class="glue-carousel__list state-hero-carousel-list">
790
791              <div class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-1"
792                aria-label="slide #1">
793                <div class="glue-text-center state-hero-carousel-fact">
794                  <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline">
795                    $2.6 billion
796                  </h2>
797                  <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline">
798                    of economic activity
799                  </h3>
800                  <div class="state-hero-carousel-fact--copy">
801                    <p>In 2025, Google helped provide $2.6 billion of economic activity for tens of thousands of Alabama businesses, nonprofits, publishers, creators, and developers</p>
802                  </div>
803                </div>
804              </div>
805
806              <div class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-2"
807                aria-label="slide #2">
808                <div class="glue-text-center state-hero-carousel-fact">
809                  <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline">
810                    282,000
811                  </h2>
812                  <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline">
813                    Alabama businesses
814                  </h3>
815                  <div class="state-hero-carousel-fact--copy">
816                    <p>More than 282,000 Alabama businesses used Google&rsquo;
816s tools at no cost to receive phone calls, bookings, reviews, requests for directions, or other direct connections to their customers</p>
817                  </div>
818                </div>
819              </div>
820
821              <div class="glue-carousel__item state-hero-carousel-item" id="state-hero-carousel-item-3"
822                aria-label="slide #3">
823                <div class="glue-text-center state-hero-carousel-fact">
824                  <h2 class="glue-headline glue-headline--headline-2 state-hero-carousel-fact--headline">
825                    $2 billion
826                  </h2>
827                  <h3 class="glue-headline glue-headline--headline-5 state-hero-carousel-fact--subheadline">
828                    investment in Alabama
829                  </h3>
830                  <div class="state-hero-carousel-fact--copy">
831                    <p>Since the Jackson County, Alabama data center was built in 2018, Google has invested more than $2 billion in the state<sup>1</sup></p>
832<p><em>Investment methodology now reflects total data center investment (construction, server and networking infrastructure). <a href="../../../../../faq/#panel-10-toggle" target="_blank">Learn more</a>.</em></p>
833                  </div>
834                </div>
835              </div>
836            </div>
837          </div>
838          <!-- Navigation dots -->
839          <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div>
840        </div>
841      </div>
842    </div>
843  </div>
844</div>  </section>
845
846  <section class="glue-spacer-5-top state-businesses" id="state-businesses">
847<div class="glue-page">
848  <div class="glue-grid">
849    <div class="glue-grid__col glue-grid__col--span-12">
850        <div class="business-hidden-jump-link" id=impact-roofing aria-hidden="true"></div>
851        <div class="business-hidden-jump-link" id=aunt-henri aria-hidden="true"></div>
852        <div class="business-hidden-jump-link" id=go-kot aria-hidden="true"></div>
853        <div class="business-hidden-jump-link" id=kiva-dunes aria-hidden="true"></div>
854        <div class="business-hidden-jump-link" id=mixtroz aria-hidden="true"></div>
855        <div class="business-hidden-jump-link" id=red-land-cotton aria-hidden="true"></div>
856        <div class="business-hidden-jump-link" id=happy-catering aria-hidden="true"></div>
857        <div class="business-hidden-jump-link" id=zkano-socks aria-hidden="true"></div>
858        <div class="business-hidden-jump-link" id=villa-lagoon-tile aria-hidden="true"></div>
859        <div class="business-hidden-jump-link" id=back-forty-beer-company aria-hidden="true"></div>
860      <h2 class="glue-headline glue-headline--headline-2 business-carousel-headline">
861        Featured Businesses
862      </h2>
863    </div>
864  </div>
865<div class="tabs" data-name="businesses-tabs">
866  <div class="glue-tabs">
867
868    <div class="tabs__dropdown-container">
869      <div class="mdc-select mdc-select--no-label tabs__dropdown">
870        <div class="mdc-select__anchor">
871          <span class="mdc-line-ripple"></span>
872          <input type="text" class="mdc-select__selected-text" id="tabs-selector">
873          <label for="tabs-selector" class="a11y-hidden">Make a selection</label>
874          <svg class="mdc-select__dropdown-icon" width="13" height="8" viewBox="0 0 13 8" fill="none" xmlns="http://www.w3.org/2000/svg">
875            <path fill-rule="evenodd" clip-rule="evenodd" d="M1.91 0L6.5 4.58L11.09 0L12.5 1.41L6.5 7.41L0.5 1.41L1.91 0Z" fill="#5F6368"/>
876          </svg>
877        </div>
878        <div class="mdc-select__menu mdc-menu mdc-menu-surface mdc-menu-surface--fullwidth">
879          <ul
880            class="glue-pagination-page-list mdc-list"
881            data-glue-pagination="businesses-tabs"
882            role="tablist">
883              <li
884                class="mdc-list-item mdc-list-item--selected"
885                data-value="#impact-roofing"
886              >
887                <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="1">
888                    IMPACT Roofing
889                </span>
890              </li>
891              <li
892                class="mdc-list-item"
893                data-value="#aunt-henri"
894              >
895                <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="2">
896                    Aunt Henri
897                </span>
898              </li>
899              <li
900                class="mdc-list-item"
901                data-value="#go-kot"
902              >
903                <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="3">
904                    GO-KOT
905                </span>
906              </li>
907              <li
908                class="mdc-list-item"
909                data-value="#kiva-dunes"
910              >
911                <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="4">
912                    Kiva Dunes
913                </span>
914              </li>
915              <li
916                class="mdc-list-item"
917                data-value="#mixtroz"
918              >
919                <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="5">
920                    Mixtroz
921                </span>
922              </li>
923              <li
924                class="mdc-list-item"
925                data-value="#red-land-cotton"
926              >
927                <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="6">
928                    Red Land Cotton
929                </span>
930              </li>
931              <li
932                class="mdc-list-item"
933                data-value="#happy-catering"
934              >
935                <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="7">
936                    The Happy Catering Company
937                </span>
938              </li>
939              <li
940                class="mdc-list-item"
941                data-value="#zkano-socks"
942              >
943                <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="8">
944                    Zkano Socks
945                </span>
946              </li>
947              <li
948                class="mdc-list-item"
949                data-value="#villa-lagoon-tile"
950              >
951                <span class="mdc-list-item--text" role="tab" data-glue-pagination-page="9">
952                    Villa Lagoon Tile
953                </span>
954              </li>
955              <li
956                class="mdc-list-item"
957                data-value="#back-forty-beer-company"
958              >
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1083    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
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1085
1086
1087  <div id="canvas-1" class="state-business-canvas">
1088    <div class="state-business-canvas__logo">
1089      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
1090    </div>
1091    <div style="width: 100%;">
1092      <p class="glue-text-center">
1093        <img alt="" crossOrigin="anonymous" class="canvas-image">
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1096    <div class="state-business-canvas__content">
1097      <h3 class="glue-headline glue-headline--headline-3">
1098        IMPACT Roofing
1099      </h3>
1100      <p>Location: Athens, Alabama
1101      <br>
1102      Website: https://impactroofing.us/
1103      <br>
1104      19 employees</p>
1105      <p><p>As a roofing sales manager, Jordan Lovell attended an industry retreat that emphasized values and culture, inspiring him to build a business where ethics came first. He founded IMPACT Roofing in 2021, with the core values of &ldquo;integrity, knowledge, and service&rdquo; guiding all business decisions and interactions, both with customers and among staff. The team builds trust through total transparency about estimates, repairs, and even what kind of noise and mess to expect. &ldquo;Our goal is to be a reliable partner for people facing stressful repairs,&rdquo; says Jordan. In 2025, IMPACT completed almost 600 jobs and expanded to a second office.</p>
1106<p>Systems Director London Posey uses Gemini to troubleshoot issues, instead of spending hours researching solutions. When their phone system&rsquo;s admin portal recently changed, he simply uploaded a screenshot and asked Gemini where certain settings went and how to do what he needed. &ldquo;The time savings is immeasurable,&rdquo; he says. He also uses Gemini in Google Sheets, where it recently built complex formulas to help him automate a sales bonus tracker. Nano Banana helps edit photos, turning brown grass green or removing background clutter. He also used the tool to turn a common industry diagram, which existed only as a grainy image, into a high-resolution graphic for their presentation book. London notes that Google Local Services Ads are IMPACT&rsquo;s number one lead source for customers. Meanwhile, their Google Business Profile has 700+ five-star reviews, and drives 20 percent of all booked inspections. The team incorporates these reviews into homeowner presentations, letting satisfied customers speak for them. IMPACT lives up to their name by donating to local sports, band, and STEM programs, and sponsoring the Athens Home Show. &ldquo;We&rsquo;
1106re passionate about the impact we have in our community, and roofing is the vehicle we use to achieve that impact,&rdquo; says Jordan.</p></p>
1107    </div>
1108  </div>
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1164        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-1" data-name="IMPACT Roofing case study" data-image="https://lh3.googleusercontent.com/jFRGQxp0fdSmuj5LenL8Fks5_xuIHTn127-ocYj_C61tMZDyXoR3IKMOeyZS2tj5D8WmNQL6IFrM-X5yePTHNxdSKUq-W34gGhU2XyPxDPKYL-1asirc">
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1168          Download Story
1169        </button>
1170          <div class="business-aside-quote-desktop">
1171            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1172              <q>Nano Banana helps edit marketing photos and create unique assets and diagrams for our sales presentation book.</q>
1173            </h3>
1174            <p class="business-aside-quote-name glue-font-weight-medium">
1175              Jordan Lovell
1176            </p>
1177            <p class="business-aside-quote-title">
1178              Owner &amp; Visionary
1179            </p>
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1182        <div class="business-aside-products">
1183          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
1184            Products
1185          </h3>
1186            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1187              Google Ads
1188            </a>
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1190              Google Business Profile
1191            </a>
1192            <a href="https://gemini.google.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1193              Gemini
1194            </a>
1195            <a href="https://workspace.google.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1196              Google Workspace
1197            </a>
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1203        <h3 class="glue-headline glue-headline--headline-3 business-main-headline">
1204          IMPACT Roofing
1205        </h3>
1206        <div class="business-main-info">
1207          <p class="business-main-info-location">
1208            <svg role="img" class="glue-icon glue-valign-top">
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1211            Athens, Alabama
1212          </p>
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1219            https://impactroofing.us/
1220          </a>
1221        </div>
1222        <div class="business-main-fun-fact">
1223          <p>
1224            <svg role="img" class="glue-icon glue-valign-top">
1225              <use xlink:href="#stat-icon"></use>
1226            </svg>
1227            19 employees
1228          </p>
1229        </div>
1230        <div class="business-main-content">
1231            <div class="business-aside-quote-mobile">
1232              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1233                <q>Nano Banana helps edit marketing photos and create unique assets and diagrams for our sales presentation book.</q>
1234              </h3>
1235              <p class="business-aside-quote-name glue-font-weight-medium">
1236                Jordan Lovell
1237              </p>
1238              <p class="business-aside-quote-title">
1239                Owner &amp; Visionary
1240              </p>
1241            </div>
1242          <p>As a roofing sales manager, Jordan Lovell attended an industry retreat that emphasized values and culture, inspiring him to build a business where ethics came first. He founded IMPACT Roofing in 2021, with the core values of &ldquo;integrity, knowledge, and service&rdquo; guiding all business decisions and interactions, both with customers and among staff. The team builds trust through total transparency about estimates, repairs, and even what kind of noise and mess to expect. &ldquo;Our goal is to be a reliable partner for people facing stressful repairs,&rdquo; says Jordan. In 2025, IMPACT completed almost 600 jobs and expanded to a second office.</p>
1243<p>Systems Director London Posey uses Gemini to troubleshoot issues, instead of spending hours researching solutions. When their phone system&rsquo;s admin portal recently changed, he simply uploaded a screenshot and asked Gemini where certain settings went and how to do what he needed. &ldquo;The time savings is immeasurable,&rdquo; he says. He also uses Gemini in Google Sheets, where it recently built complex formulas to help him automate a sales bonus tracker. Nano Banana helps edit photos, turning brown grass green or removing background clutter. He also used the tool to turn a common industry diagram, which existed only as a grainy image, into a high-resolution graphic for their presentation book. London notes that Google Local Services Ads are IMPACT&rsquo;s number one lead source for customers. Meanwhile, their Google Business Profile has 700+ five-star reviews, and drives 20 percent of all booked inspections. The team incorporates these reviews into homeowner presentations, letting satisfied customers speak for them. IMPACT lives up to their name by donating to local sports, band, and STEM programs, and sponsoring the Athens Home Show. &ldquo;We&rsquo;re passionate about the impact we have in our community, and roofing is the vehicle we use to achieve that impact,&rdquo; says Jordan.</p>
1244          <span class="show-more-button">READ MORE</span>
1245        </div>
1246      </div>
1247    </div>
1248  </div>        </div>
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1265      </div>
1266    </div>
1267    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
1268  </div>
1269
1270
1271  <div id="canvas-2" class="state-business-canvas">
1272    <div class="state-business-canvas__logo">
1273      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
1274    </div>
1275    <div style="width: 100%;">
1276      <p class="glue-text-center">
1277        <img alt="" crossOrigin="anonymous" class="canvas-image">
1278      </p>
1279    </div>
1280    <div class="state-business-canvas__content">
1281      <h3 class="glue-headline glue-headline--headline-3">
1282        Aunt Henri
1283      </h3>
1284      <p>Location: Huntsville, Alabama
1285      <br>
1286      Website: https://www.aunthenri.com/
1287      <br>
1288      20% increase in shop traffic from Google tools</p>
1289      <p><p>Jesse Monaco launched Aunt Henri, her vintage-style children&rsquo;s dresses business, with her mother, Victoria Passmore, in 2013. Textiles run in the family, with a legacy of tailors and seamstresses&ndash;including a great-aunt named Henri. Jesse learned to sew as an adult, and that&rsquo;s when she and Victoria began making and selling their dresses in local boutiques. In 2016, they went online and launched an Artsy Collection that sold out within minutes. &ldquo;People really responded, and we just started to grow,&rdquo; Jesse recalls. Aunt Henri has two shops in an online marketplace: One for handmade quilts, accessories, and decor, and one for craft supplies, fabric bundles, and popular slow-stitch kits. Their website offers tutorials, patterns, and a blog. They&rsquo;
1289ve used Google Workspace from the start, storing thousands of product photos in Drive. &ldquo;It&rsquo;s so easy, because I have all of my content creation in one place,&rdquo; says Jesse.</p>
1290<p>With logistics and marketing disrupting her creative time, Jesse took Google AI Essentials to see if AI could help. &ldquo;A light bulb went off and I realized I could use it for more than creating content&ndash;I could use it to create strategies and help with marketing,&rdquo; she explains. Now she enlists Gemini for product optimization, to brainstorm marketing and content ideas, and to research trending themes and colors so Aunt Henri can offer what crafters want. &ldquo;It&rsquo;s my little personal assistant&ndash;it saves time and provides new ideas,&rdquo; Jesse notes. &ldquo;I can even tell it to write scripts in a southern accent so it&rsquo;s tailored to how I speak!&rdquo; Since she&rsquo;s been using AI, and more recently Google Ads, they&rsquo;ve seen a 20 percent increase in traffic to their shops and 1,000 new followers. Next is The Creative Collective, an online gathering space. As Jesse says, &ldquo;We&rsquo;ll have our own little Aunt Henri community in one place, so we can just connect over the joy of crafting.&rdquo;</p></p>
1291    </div>
1292  </div>
1293
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1347          <div class="business-aside-image business-aside-image-2727225" role="img" aria-label="Aunt Henri in Huntsville, Alabama"></div>
1348        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-2" data-name="Aunt Henri case study" data-image="https://lh3.googleusercontent.com/utK_z3X14syYONfz9XYpnRghISzFMu2sFt9iSRIkhn3OBAgLkhQSeZ6ure5rq8g-7TNJzEbI0I4e15v-_n4kpRSBh86p1yGEUHxfQLXC6CpZFGY99uY">
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1350            <use xlink:href="#file-download"></use>
1351          </svg>
1352          Download Story
1353        </button>
1354          <div class="business-aside-quote-desktop">
1355            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1356              <q>[Gemini is] my little personal assistant–it saves time and provides new ideas.</q>
1357            </h3>
1358            <p class="business-aside-quote-name glue-font-weight-medium">
1359              Jesse Monaco
1360            </p>
1361            <p class="business-aside-quote-title">
1362              Co-founder
1363            </p>
1364          </div>
1365        <div class="business-aside-line"></div>
1366        <div class="business-aside-products">
1367          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
1368            Products
1369          </h3>
1370            <a href="https://workspace.google.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1371              Google Workspace
1372            </a>
1373            <a href="https://grow.google/ai-essentials/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1374              Google AI Essentials Course
1375            </a>
1376            <a href="https://gemini.google.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1377              Gemini
1378            </a>
1379            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1380              Google Ads
1381            </a>
1382        </div>
1383      </div>
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1387        <h3 class="glue-headline glue-headline--headline-3 business-main-headline">
1388          Aunt Henri
1389        </h3>
1390        <div class="business-main-info">
1391          <p class="business-main-info-location">
1392            <svg role="img" class="glue-icon glue-valign-top">
1393              <use xlink:href="#location-pin"></use>
1394            </svg>
1395            Huntsville, Alabama
1396          </p>
1397        </div>
1398        <div class="business-main-website">
1399          <svg role="img" class="glue-icon glue-valign-top">
1400            <use xlink:href="#link-icon"></use>
1401          </svg>
1402          <a href=https://www.aunthenri.com/ class="business-main-website-link" target="_blank" rel="noopener">
1403            https://www.aunthenri.com/
1404          </a>
1405        </div>
1406        <div class="business-main-fun-fact">
1407          <p>
1408            <svg role="img" class="glue-icon glue-valign-top">
1409              <use xlink:href="#stat-icon"></use>
1410            </svg>
1411            20% increase in shop traffic from Google tools
1412          </p>
1413        </div>
1414        <div class="business-main-content">
1415            <div class="business-aside-quote-mobile">
1416              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1417                <q>[Gemini is] my little personal assistant–it saves time and provides new ideas.</q>
1418              </h3>
1419              <p class="business-aside-quote-name glue-font-weight-medium">
1420                Jesse Monaco
1421              </p>
1422              <p class="business-aside-quote-title">
1423                Co-founder
1424              </p>
1425            </div>
1426          <p>Jesse Monaco launched Aunt Henri, her vintage-style children&rsquo;s dresses business, with her mother, Victoria Passmore, in 2013. Textiles run in the family, with a legacy of tailors and seamstresses&ndash;including a great-aunt named Henri. Jesse learned to sew as an adult, and that&rsquo;s when she and Victoria began making and selling their dresses in local boutiques. In 2016, they went online and launched an Artsy Collection that sold out within minutes. &ldquo;People really responded, and we just started to grow,&rdquo; Jesse recalls. Aunt Henri has two shops in an online marketplace: One for handmade quilts, accessories, and decor, and one for craft supplies, fabric bundles, and popular slow-stitch kits. Their website offers tutorials, patterns, and a blog. They&rsquo;ve used Google Workspace from the start, storing thousands of product photos in Drive. &ldquo;It&rsquo;s so easy, because I have all of my content creation in one place,&rdquo; says Jesse.</p>
1427<p>With logistics and marketing disrupting her creative time, Jesse took Google AI Essentials to see if AI could help. &ldquo;A light bulb went off and I realized I could use it for more than creating content&ndash;I could use it to create strategies and help with marketing,&rdquo; she explains. Now she enlists Gemini for product optimization, to brainstorm marketing and content ideas, and to research trending themes and colors so Aunt Henri can offer what crafters want. &ldquo;It&rsquo;s my little personal assistant&ndash;it saves time and provides new ideas,&rdquo; Jesse notes. &ldquo;I can even tell it to write scripts in a southern accent so it&rsquo;s tailored to how I speak!&rdquo; Since she&rsquo;s been using AI, and more recently Google Ads, they&rsquo;ve seen a 20 percent increase in traffic to their shops and 1,000 new followers. Next is The Creative 
1427Collective, an online gathering space. As Jesse says, &ldquo;We&rsquo;ll have our own little Aunt Henri community in one place, so we can just connect over the joy of crafting.&rdquo;</p>
1428          <span class="show-more-button">READ MORE</span>
1429        </div>
1430      </div>
1431    </div>
1432  </div>        </div>
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1444            <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1024-rj 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)">
1445            <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w3400-rw 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1700-rw 1x" type="image/webp">
1446            <source srcset="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w3400-rj 2x, https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1700-rj 1x" type="image/jpeg">
1447            <img src="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ=w1700-rj" class="state-business-tab__image" alt="Image of GO-KOT, a small business in Ashville, Alabama" loading="lazy">
1448          </picture>
1449      </div>
1450    </div>
1451    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
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1453
1454
1455  <div id="canvas-3" class="state-business-canvas">
1456    <div class="state-business-canvas__logo">
1457      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
1458    </div>
1459    <div style="width: 100%;">
1460      <p class="glue-text-center">
1461        <img alt="" crossOrigin="anonymous" class="canvas-image">
1462      </p>
1463    </div>
1464    <div class="state-business-canvas__content">
1465      <h3 class="glue-headline glue-headline--headline-3">
1466        GO-KOT
1467      </h3>
1468      <p>Location: Ashville, Alabama
1469      <br>
1470      Website: https://go-kot.com/
1471      <br>
1472      20% of revenue from Google Ads and Google Search</p>
1473      <p><p>Married Air Force veterans Teresa and Mike Downing were looking for a business they could go into together, ideally an American-made product they believed in. So it was kismet when they got to know the founder of GO-KOT. Manufactured in their home state of Alabama since 1978, GO-KOT is the only low-profile camping cot made in America. The 81-year-old foun
1473der was ready to sell the company&ndash;but only to someone who would keep manufacturing in the U.S. Teresa and Mike jumped at the chance. &ldquo;We worked with the founder for six months or so, learned the ropes and the craftsmanship, and took over in 2017,&rdquo; Mike says. Today, GO-KOT sells their ethically sourced cots to the military, Forest Service, and direct to campers.</p>
1474<p>GO-KOT already had a cult following, but Teresa and Mike had to start marketing from scratch. &ldquo;For 12 years there had been no advertising,&rdquo; explains Teresa, president and owner. &ldquo;The business lived by word of mouth.&rdquo; They jumped into Google Ads Smart campaigns immediately, and though they tried other channels, Google Ads remained the one constant. &ldquo;We&rsquo;ve done some social, some email, and so on,&rdquo; says Teresa, &ldquo;but Google consistently gives us the best return on investment.&rdquo; Mike adds, &ldquo;We&rsquo;re craftspeople, not tech people. Smart campaigns are the only way we can get through it.&rdquo; Google Ads and Google Search together now account for roughly 20 percent of GO-KOT&rsquo;s revenue. The Downings use Google Analytics to track performance and adjust their ads accordingly. They&rsquo;ve also launched a YouTube channel where they post how-to and marketing videos. Today, the family-run business is still small with a team of four, but GO-KOT has doubled their revenue since 2018. This lets them donate to local nonprofits focused on homelessness, missionary work, and veterans&rsquo; services. &ldquo;We partner with people that have missions close to our heart,&rdquo; says Teresa. &ldquo;That's community to us.&rdquo;</p></p>
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1514
1515
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1531          <div class="business-aside-image business-aside-image-1984563" role="img" aria-label="GO-KOT in Ashville, Alabama"></div>
1532        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-3" data-name="GO-KOT case study" data-image="https://lh3.googleusercontent.com/8JEUMvbWKAhu_VoMIUi6qVBBqnSA6UNZxdtu9YEaK1VReppWY9fKTI3OB9hzCZHs0Rq33p3pSfWbF-WsDyotC5RgTzB0GD1S6DBhK1iSWrknWn4sGQ">
1533          <svg role="img" class="glue-icon">
1534            <use xlink:href="#file-download"></use>
1535          </svg>
1536          Download Story
1537        </button>
1538          <div class="business-aside-quote-desktop">
1539            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1540              <q>We’ve done some social, some email, and so on, but Google consistently gives us the best return on investment.</q>
1541            </h3>
1542            <p class="business-aside-quote-name glue-font-weight-medium">
1543              Teresa Downing
1544            </p>
1545            <p class="business-aside-quote-title">
1546              President &amp; Owner
1547            </p>
1548          </div>
1549        <div class="business-aside-line"></div>
1550        <div class="business-aside-products">
1551          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
1552            Products
1553          </h3>
1554            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1555              Google Ads
1556            </a>
1557            <a href="https://business.google.com/us/google-analytics/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1558              Google Analytics
1559            </a>
1560            <a href="https://www.youtube.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1561              YouTube
1562            </a>
1563        </div>
1564      </div>
1565      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
1566      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
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1569          GO-KOT
1570        </h3>
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1573            <svg role="img" class="glue-icon glue-valign-top">
1574              <use xlink:href="#location-pin"></use>
1575            </svg>
1576            Ashville, Alabama
1577          </p>
1578        </div>
1579        <div class="business-main-website">
1580          <svg role="img" class="glue-icon glue-valign-top">
1581            <use xlink:href="#link-icon"></use>
1582          </svg>
1583          <a href=https://go-kot.com/ class="business-main-website-link" target="_blank" rel="noopener">
1584            https://go-kot.com/
1585          </a>
1586        </div>
1587        <div class="business-main-fun-fact">
1588          <p>
1589            <svg role="img" class="glue-icon glue-valign-top">
1590              <use xlink:href="#stat-icon"></use>
1591            </svg>
1592            20% of revenue from Google Ads and Google Search
1593          </p>
1594        </div>
1595        <div class="business-main-content">
1596            <div class="business-aside-quote-mobile">
1597              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1598                <q>We’ve done some social, some email, and so on, but Google consistently gives us the best return on investment.</q>
1599              </h3>
1600              <p class="business-aside-quote-name glue-font-weight-medium">
1601                Teresa Downing
1602              </p>
1603              <p class="business-aside-quote-title">
1604                President &amp; Owner
1605              </p>
1606            </div>
1607          <p>Married Air Force veterans Teresa and Mike Downing were looking for a business they could go into together, ideally an American-made product they believed in. So it was kismet when they got to know the founder of GO-KOT. Manufactured in their home state of Alabama since 1978, GO-KOT is the only low-profile camping cot made in America. The 81-year-old founder was ready to sell the company&ndash;but only to someone who would keep manufacturing in the U.S. Teresa and Mike jumped at the chance. &ldquo;
1607We worked with the founder for six months or so, learned the ropes and the craftsmanship, and took over in 2017,&rdquo; Mike says. Today, GO-KOT sells their ethically sourced cots to the military, Forest Service, and direct to campers.</p>
1608<p>GO-KOT already had a cult following, but Teresa and Mike had to start marketing from scratch. &ldquo;For 12 years there had been no advertising,&rdquo; explains Teresa, president and owner. &ldquo;The business lived by word of mouth.&rdquo; They jumped into Google Ads Smart campaigns immediately, and though they tried other channels, Google Ads remained the one constant. &ldquo;We&rsquo;ve done some social, some email, and so on,&rdquo; says Teresa, &ldquo;but Google consistently gives us the best return on investment.&rdquo; Mike adds, &ldquo;We&rsquo;re craftspeople, not tech people. Smart campaigns are the only way we can get through it.&rdquo; Google Ads and Google Search together now account for roughly 20 percent of GO-KOT&rsquo;s revenue. The Downings use Google Analytics to track performance and adjust their ads accordingly. They&rsquo;ve also launched a YouTube channel where they post how-to and marketing videos. Today, the family-run business is still small with a team of four, but GO-KOT has doubled their revenue since 2018. This lets them donate to local nonprofits focused on homelessness, missionary work, and veterans&rsquo; services. &ldquo;We partner with people that have missions close to our heart,&rdquo; says Teresa. &ldquo;That's community to us.&rdquo;</p>
1609          <span class="show-more-button">READ MORE</span>
1610        </div>
1611      </div>
1612    </div>
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1629          </picture>
1630      </div>
1631    </div>
1632    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
1633  </div>
1634
1635
1636  <div id="canvas-4" class="state-business-canvas">
1637    <div class="state-business-canvas__logo">
1638      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
1639    </div>
1640    <div style="width: 100%;">
1641      <p class="glue-text-center">
1642        <img alt="" crossOrigin="anonymous" class="canvas-image">
1643      </p>
1644    </div>
1645    <div class="state-business-canvas__content">
1646      <h3 class="glue-headline glue-headline--headline-3">
1647        Kiva Dunes
1648      </h3>
1649      <p>Location: Gulf Shores, Alabama
1650      <br>
1651      Website: https://kivadunes.com/
1652      <br>
1653      165 employees</p>
1654      <p><p>
1654After a successful career in national land development, Jim Edgemon returned to his first loves: golf, and his Alabama home. When he discovered an unspoiled 276-acre plot of land on the water outside beautiful Gulf Shores, he knew he&rsquo;d found the perfect place to create Alabama&rsquo;s premier golf and beach resort. Since opening in 1995, Kiva Dunes has grown to include 78 rental properties consisting of homes and condos, two restaurants and an award-winning championship golf course&ndash;all designed to preserve the peninsula&rsquo;s natural beauty. &ldquo;We were one of the first golf courses in America to put a conservation easement on our property,&rdquo; Jim explains. &ldquo;This land will never be developed into urban sprawl.&rdquo;</p>
1655<p>To help them manage the operations of such a complex business, Jim&rsquo;s maintenance, housekeeping, and hospitality teams trust Google Workspace. Tools like Gmail, Calendar, and Sheets keep employees seamlessly connected about daily schedules and welcome information for each property. &ldquo;It lets us work so much faster without stopping to worry about errors. It puts everything at our fingertips, from maintenance to guest services,&rdquo; says Marketing Director Katie Avant. And when Kiva Dunes wanted to make their year-round revenue more steady and reliable, Google Ads gave them the tools to attract more families, off-season golfers, and younger vacationers. &ldquo;The feedback we get about exactly where our dollars are going and how much impact each one is having is incredible,&rdquo; Jim says. &ldquo;We hardly have an off-season anymore.&rdquo; With rental revenue up 72 percent and 33 percent more golfers teeing off year-over-year, growth is just par for the course at Kiva Dunes. As Jim says, &ldquo;It&rsquo;s amazing what your business can do with the right clubs in the bag.&rdquo;</p></p>
1656    </div>
1657  </div>
1658
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1662        <style>
1663
1664
1665
1666
1667
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1679
1680
1681
1682
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1695
1696
1697
1698
1699
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1709        }
1710
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1712          <div class="business-aside-image business-aside-image-077cdf9" role="img" aria-label="Kiva Dunes in Gulf Shores, Alabama"></div>
1713        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-4" data-name="Kiva Dunes case study" data-image="https://lh3.googleusercontent.com/LY62CXk9770n59sHl9Cc2KWFIgofeaV1Q7GYf6GdyncC9XCCXrP5jxzTwJBUsQPLANRRPNouxUppD2sv-r884agZoDojDipNgMkxu4RLkWlJ9yK6rhXW">
1714          <svg role="img" class="glue-icon">
1715            <use xlink:href="#file-download"></use>
1716          </svg>
1717          Download Story
1718        </button>
1719          <div class="business-aside-quote-desktop">
1720            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1721              <q>With the analytics in Google Ads, I’m able to zero in on exactly who our customers are and use that information to attract new customers year-round.</q>
1722            </h3>
1723            <p class="business-aside-quote-name glue-font-weight-medium">
1724              Katie Avant
1725            </p>
1726            <p class="business-aside-quote-title">
1727              Marketing Director
1728            </p>
1729          </div>
1730        <div class="business-aside-line"></div>
1731        <div class="business-aside-products">
1732          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
1733            Products
1734          </h3>
1735            <a href="https://workspace.google.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1736              Google Workspace
1737            </a>
1738            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1739              Google Ads
1740            </a>
1741        </div>
1742      </div>
1743      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
1744      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
1745      <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main">
1746        <h3 class="glue-headline glue-headline--headline-3 business-main-headline">
1747          Kiva Dunes
1748        </h3>
1749        <div class="business-main-info">
1750          <p class="business-main-info-location">
1751            <svg role="img" class="glue-icon glue-valign-top">
1752              <use xlink:href="#location-pin"></use>
1753            </svg>
1754            Gulf Shores, Alabama
1755          </p>
1756        </div>
1757        <div class="business-main-website">
1758          <svg role="img" class="glue-icon glue-valign-top">
1759            <use xlink:href="#link-icon"></use>
1760          </svg>
1761          <a href=https://kivadunes.com/ class="business-main-website-link" target="_blank" rel="noopener">
1762            https://kivadunes.com/
1763          </a>
1764        </div>
1765        <div class="business-main-fun-fact">
1766          <p>
1767            <svg role="img" class="glue-icon glue-valign-top">
1768              <use xlink:href="#stat-icon"></use>
1769            </svg>
1770            165 employees
1771          </p>
1772        </div>
1773        <div class="business-main-content">
1774            <div class="business-aside-quote-mobile">
1775              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1776                <q>With the analytics in Google Ads, I’m able to zero in on exactly who our customers are and use that information to attract new customers year-round.</q>
1777              </h3>
1778              <p class="business-aside-quote-name glue-font-weight-medium">
1779                Katie Avant
1780              </p>
1781              <p class="business-aside-quote-title">
1782                Marketing Director
1783              </p>
1784            </div>
1785          <p>After a successful career in national land development, Jim Edgemon returned to his first loves: golf, and his Alabama home. When he discovered an unspoiled 276-acre plot of land on the water outside beautiful Gulf Shores, he knew he&rsquo;d found the perfect place to create Alabama&rsquo;s premier golf and beach resort. Since opening in 1995, Kiva Dunes has grown to include 78 rental properties consisting of homes and condos, two restaurants and an award-winning championship golf course&ndash;all designed to preserve the peninsula&rsquo;s natural beauty. &ldquo;We were one of the first golf courses in America to put a conservation easement on our property,&rdquo; Jim explains. &ldquo;This land will never be developed into urban sprawl.&rdquo;</p>
1786<p>To help them manage the operations of such a complex business, Jim&rsquo;s maintenance, housekeeping, and hospitality teams trust Google Workspace. Tools like Gmail, Calendar, and Sheets keep employees seamlessly connected about daily schedules and welcome information for each property. &ldquo;It lets us work so much faster without stopping to worry about errors. It puts everything at our fingertips, from maintenance to guest services,&rdquo; says Marketing Director Katie Avant. And when Kiva Dunes wanted to make their year-round revenue more steady and reliable, Google Ads gave them the tools to attract more families, off-season golfers, and younger vacationers. &ldquo;The feedback we get about exactly where our dollars are going and how much impact each one is having is incredible,&rdquo; Jim says. &ldquo;We hardly have an off-season anymore.&rdquo; With rental revenue up 72 percent and 33 percent more golfers teeing off year-over-year, growth is just par for the course at Kiva Dunes. As Jim says, &ldquo;It&rsquo;s amazing what your business can do with the right clubs in the bag.&rdquo;</p>
1787          <span class="show-more-button">READ MORE</span>
1788        </div>
1789      </div>
1790    </div>
1791  </div>        </div>
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1793<div class="state-business-tab">
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1796
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1798      <div class="state-business-tab__image-container">
1799          <picture>
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1806            <img src="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g=w1700-rj" class="state-business-tab__image" alt="Image of Mixtroz, a small business in Birmingham, Alabama" loading="lazy">
1807          </picture>
1808      </div>
1809    </div>
1810    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
1811  </div>
1812
1813
1814  <div id="canvas-5" class="state-business-canvas">
1815    <div class="state-business-canvas__logo">
1816      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
1817    </div>
1818    <div style="width: 100%;">
1819      <p class="glue-text-center">
1820        <img alt="" crossOrigin="anonymous" class="canvas-image">
1821      </p>
1822    </div>
1823    <div class="state-business-canvas__content">
1824      <h3 class="glue-headline glue-headline--headline-3">
1825        Mixtroz
1826      </h3>
1827      <p>Location: Birmingham, Alabama
1828      <br>
1829      Website: https://www.mixtroz.com/
1830      <br>
1831      212% increase in site traffic in Q4 2021</p>
1832      <p><p>In 2015, after attending a string of conferences where people stared at their phones rather than talk to each other, Ashlee Ammons and her mom, Kerry Schrader, started Mixtroz: a digital platform that uses those same phones to help event attendees interact. &ldquo;Most networking is inefficient, ineffective, and awkward,&rdquo; explains Ashlee. The Birmingham-based company, whose name combines &ldquo;mixer&rdquo; and &ldquo;introduction,&rdquo; is woman- and Black-led, and helps people meet through a simple process they call &ldquo;engineered serendipity.&rdquo; Event attendees download the Mixtroz app, which has been hosted on Google Play since 2016, and answer 5-10 custom questions from the organizer. Based on their responses, they then get sorted into small groups of 3-10 to chat in person. It&rsquo;s a win-win: Participants get help with mingling, and event organizers get streams of custom data to help improve their programs.</p>
1833<p>Mixtroz refines its digital marketing effectiveness from insights from Google Analytics. Its six-person staff also uses Google Worksp
1833ace, especially Docs for real-time collaboration on marketing materials; Sheets for house research and customer outreach; and Forms to collect client and attendee feedback. When live events were curtailed due to the COVID-19 pandemic, Mixtroz sped up its plans for a virtual version of its app&ndash;and there&rsquo;s now a version for hybrid events, too. In November, the company began running Google Ads to take customers directly to its website for pricing and purchase; the move increased traffic 212 percent in Q4 2021 alone. Mixtroz&rsquo;s future looks bright, and its founders have already achieved a milestone: They&rsquo;ve challenged ideas of who can be a tech entrepreneur. &ldquo;Kerry and I break those barriers of race, sex, and age. It gets people to recalibrate what is possible.&rdquo;</p></p>
1834    </div>
1835  </div>
1836
1837    <div class="glue-grid business-content" data-business-content="mixtroz">
1838    <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div>
1839    <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside">
1840        <style>
1841
1842
1843
1844
1845
1846 .business-aside-image-9919f8d {
1847        background-position: center;
1848        background-repeat: no-repeat;
1849        background-size: cover;
1850      }
1851
1852      @media screen  {
1853 .business-aside-image-9919f8d {
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1855        }
1856
1857
1858
1859
1860
1861
1862 .business-aside-image-9919f8d {
1863        background-position: center;
1864        background-repeat: no-repeat;
1865        background-size: cover;
1866      }
1867
1868      @media screen and (min-width: 600px) {
1869 .business-aside-image-9919f8d {
1870          background-image: url(https://lh3.googleusercontent.com/EesVzN5NvhQa4II4m8uIbPNot-TAU1ozSrsmrALQ13Mz4t7QMjkMZ7VwZ9NR60wL2IrAWA_1nHxXVyH4hUWjYRSKJ6gNtNoKNehFDvUR182ZaEUrwe4=w1024-l80-sg-rw-e365-c0xffffff);
1871        }
1872
1873
1874
1875
1876
1877
1878 .business-aside-image-9919f8d {
1879        background-position: center;
1880        background-repeat: no-repeat;
1881        background-size: cover;
1882      }
1883
1884      @media screen and (min-width: 1024px) {
1885 .business-aside-image-9919f8d {
1886          background-image: url(https://lh3.googleusercontent.com/EesVzN5NvhQa4II4m8uIbPNot-TAU1ozSrsmrALQ13Mz4t7QMjkMZ7VwZ9NR60wL2IrAWA_1nHxXVyH4hUWjYRSKJ6gNtNoKNehFDvUR182ZaEUrwe4=w1440-l80-sg-rw-e365-c0xffffff);
1887        }
1888
1889  </style>
1890          <div class="business-aside-image business-aside-image-9919f8d" role="img" aria-label="Mixtroz in Birmingham, Alabama"></div>
1891        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-5" data-name="Mixtroz case study" data-image="https://lh3.googleusercontent.com/dhdFtOJtCWzzv3YrPmfL6Bbt0eG64EZDsFCFLK5kzm9e9GTXTF78F67KrqUTo6o7DPeyzhPJeni12vjdJ_6s_5rgjqdf8NFaTAZMM4IAMkXUoiY73g">
1892          <svg role="img" class="glue-icon">
1893            <use xlink:href="#file-download"></use>
1894          </svg>
1895          Download Story
1896        </button>
1897          <button class="glue-button glue-button--medium-emphasis glue-button--icon glue-button--icon-right business-aside-button glue-modal__trigger js-video-modal-trigger"
1898                  tabindex="0" data-video="bRoVpj08wmE"
1899                  data-business-name="Mixtroz">
1900            Watch their story
1901            <svg role="presentation" aria-hidden="true" class="glue-icon ">
1902              <use xlink:href="#play-circle-filled"></use>
1903            </svg>
1904          </button>
1905          <div class="business-aside-quote-desktop">
1906            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1907              <q>Google Analytics has helped us refine our messaging. We can see where people are going on our site, what they're clicking, and what's driving them to make that purchase.</q>
1908            </h3>
1909            <p class="business-aside-quote-name glue-font-weight-medium">
1910              Ashlee Ammons
1911            </p>
1912            <p class="business-aside-quote-title">
1913              Co-founder &amp; President
1914            </p>
1915          </div>
1916        <div class="business-aside-line"></div>
1917        <div class="business-aside-products">
1918          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
1919            Products
1920          </h3>
1921            <a href="https://business.google.com/us/google-analytics/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1922              Google Analytics
1923            </a>
1924            <a href="https://workspace.google.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1925              Google Workspace
1926            </a>
1927            <a href="https://play.google.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1928              Google Play
1929            </a>
1930            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
1931              Google Ads
1932            </a>
1933        </div>
1934      </div>
1935      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
1936      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
1937      <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main">
1938        <h3 class="glue-headline glue-headline--headline-3 business-main-headline">
1939          Mixtroz
1940        </h3>
1941        <div class="business-main-info">
1942          <p class="business-main-info-location">
1943            <svg role="img" class="glue-icon glue-valign-top">
1944              <use xlink:href="#location-pin"></use>
1945            </svg>
1946            Birmingham, Alabama
1947          </p>
1948        </div>
1949        <div class="business-main-website">
1950          <svg role="img" class="glue-icon glue-valign-top">
1951            <use xlink:href="#link-icon"></use>
1952          </svg>
1953          <a href=https://www.mixtroz.com/ class="business-main-website-link" target="_blank" rel="noopener">
1954            https://www.mixtroz.com/
1955          </a>
1956        </div>
1957        <div class="business-main-fun-fact">
1958          <p>
1959            <svg role="img" class="glue-icon glue-valign-top">
1960              <use xlink:href="#stat-icon"></use>
1961            </svg>
1962            212% increase in site traffic in Q4 2021
1963          </p>
1964        </div>
1965        <div class="business-main-content">
1966            <div class="business-aside-quote-mobile">
1967              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
1968                <q>Google Analytics has helped us refine our messaging. We can see where people are going on our site, what they're clicking, and what's driving them to make that purchase.</q>
1969              </h3>
1970              <p class="business-aside-quote-name glue-font-weight-medium">
1971                Ashlee Ammons
1972              </p>
1973              <p class="business-aside-quote-title">
1974                Co-founder &amp; President
1975              </p>
1976            </div>
1977          <p>In 2015, after attending a string of conferences where people stared at their phones rather than talk to each other, Ashlee Ammons and her mom, Kerry Schrader, started Mixtroz: a digital platform that uses those same phones to help event attendees interact. &ldquo;Most networking is inefficient, ineffective, and awkward,&rdquo; explains Ashlee. The Birmingham-based company, whose name combines &ldquo;mixer&rdquo; and &ldquo;introduction,&rdquo; is woman- and Black-led, and helps people meet through a simple process they call &ldquo;engineered serendipity.&rdquo; Event attendees download the Mixtroz app, which has been hosted on Google Play since 2016, and answer 5-10 custom questions from the organizer. Based on their responses, they then get sorted into small groups of 3-10 to chat in person. It&rsquo;s a win-win: Participants get help with mingling, and event organizers get streams of custom data to help improve their programs.</p>
1978<p>Mixtroz refines its digital marketing effectiveness from insights from Google Analytics. Its six-person staff also uses Google Workspace, especially Docs for real-time collaboration on marketing materials; Sheets for house research and customer outreach; and Forms to collect client and attendee feedback. When live events were curtailed due to the COVID-19 pandemic, Mixtroz sped up its plans for a virtual version of its app&ndash;and there&rsquo;s now a version for hybrid events, too. In November, the company began running Google Ads to take customers directly to its website for pricing and purchase; the move increased traffic 212 percent in Q4 2021 alone. Mixtroz&rsquo;s future looks bright, and its founders have already achieved a milestone: They&rsquo;ve challenged ideas of who can be a tech entrepreneur. &ldquo;Kerry and I break those barriers of race, sex, and age. It gets people to recalibrate what is possible.&rdquo;</p>
1979          <span class="show-more-button">READ MORE</span>
1980        </div>
1981      </div>
1982    </div>
1983  </div>        </div>
1984        <div class="glue-tabs__panel" id="panel-red-land-cotton">
1985<div class="state-business-tab">
1986  <div class="glue-grid">
1987    <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div>
1988
1989    <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md">
1990      <div class="state-business-tab__image-container">
1991          <picture>
1992            <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1200-rw 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w600-rw 1x" type="image/webp" media="(max-width: 599px)">
1993            <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1200-rj 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)">
1994            <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1024-rw 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w512-rw 1x" type="image/webp" media="(max-width: 1023px)">
1995            <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1024-rj 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)">
1996            <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w3400-rw 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1700-rw 1x" type="image/webp">
1997            <source srcset="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w3400-rj 2x, https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1700-rj 1x" type="image/jpeg">
1998            <img src="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk=w1700-rj" class="state-business-tab__image" alt="Image of Red Land Cotton, a small business in Moulton, AL" loading="lazy">
1999          </picture>
2000      </div>
2001    </div>
2002    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
2003  </div>
2004
2005
2006  <div id="canvas-6" class="state-business-canvas">
2007    <div class="state-business-canvas__logo">
2008      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
2009    </div>
2010    <div style="width: 100%;">
2011      <p class="glue-text-center">
2012        <img alt="" crossOrigin="anonymous" class="canvas-image">
2013      </p>
2014    </div>
2015    <div class="state-business-canvas__content">
2016      <h3 class="glue-headline glue-headline--headline-3">
2017        Red Land Cotton
2018      </h3>
2019      <p>Location: Moulton, AL
2020      <br>
2021      Website: https://www.redlandcotton.com/
2022      <br>
2023      25 Employees</p>
2024      <p><p><span style="">In 2015, Anna Brakefield was working as a graphic designer in Nashville, and wanted new professional challenges. Her father, Mark Yeager, ran a cotton farm in her hometown of Moulton, Alabama, and saw a growing disparity between the price he paid for raw cotton and what he paid for a cotton shirt. He decided to make direct-to-consumer products using his farm&r
2024squo;s cotton and asked Anna to join him. Inspired by nostalgia for Mark&rsquo;s grandmother&rsquo;s beautiful linens, they launched their own heirloom cotton linens business in 2016. With a farm-to-home business model, an eye on sustainability, and adept use of digital tools like Google Ads and Google Analytics, Red Land Cotton saw 40-percent growth year-over-year. In 2019, they processed more than 15,000 orders and planned for new products, increased production, and new facilities. Then COVID-19 caused massive shutdowns, including Red Land Cotton&rsquo;s storefront and factories. Rather than let the raw cotton sit unused, they made masks and donated thousands of yards of fabric to area hospitals.</span></p>
2025<p><span style="">Yet their online business continued to thrive. In fact, business increased, and demand nearly doubled in the spring of 2020, largely due to a 150-percent increase in Google traffic. Google Ads for Search and Gmail ads were key in that spike. &ldquo;They allow us to be seen and align people with what they want to see,&rdquo; Anna says. And thanks to Google Analytics, Anna noticed that their ads were reaching younger shoppers&mdash;knowledge that they&rsquo;ll use to plan upcoming products. Now that production has restarted, Red Land Cotton has launched a new blanket that was planned pre-pandemic and hopes to release new robes before Christmas. They&rsquo;ve also hired more staff and opened new fulfillment and cut-and-sew facilities. Anna is proud to be creating jobs and making an economic impact in her beloved hometown. &ldquo;We&rsquo;re able to hire lots of people because of people&rsquo;s desire and willingness to pay for American-made goods,&rdquo; she says. </span></p></p>
2026    </div>
2027  </div>
2028
2029    <div class="glue-grid business-content" data-business-content="red-land-cotton">
2030    <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div>
2031    <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside">
2032        <style>
2033
2034
2035
2036
2037
2038 .business-aside-image-7d6f0b0 {
2039        background-position: center;
2040        background-repeat: no-repeat;
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2049
2050
2051
2052
2053
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2064
2065
2066
2067
2068
2069
2070 .business-aside-image-7d6f0b0 {
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2081  </style>
2082          <div class="business-aside-image business-aside-image-7d6f0b0" role="img" aria-label="Red Land Cotton in Moulton, AL"></div>
2083        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-6" data-name="Red Land Cotton case study" data-image="https://lh3.googleusercontent.com/95WvtAeEmg-xGRXCDtsCi0y8X6ilUe2_quiCbKOc4vk2VYeIz1luzMCaGp6DN9qFlCj2A9hMiG4nox2G-3Qu-ZjqPI8J7dWExcKyHdk">
2084          <svg role="img" class="glue-icon">
2085            <use xlink:href="#file-download"></use>
2086          </svg>
2087          Download Story
2088        </button>
2089          <div class="business-aside-quote-desktop">
2090            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2091              <q>We always ask people how they found us, and it's almost always one of our Google Ads.</q>
2092            </h3>
2093            <p class="business-aside-quote-name glue-font-weight-medium">
2094              Anna Brakefield
2095            </p>
2096            <p class="business-aside-quote-title">
2097              Co-Founder
2098            </p>
2099          </div>
2100        <div class="business-aside-line"></div>
2101        <div class="business-aside-products">
2102          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
2103            Products
2104          </h3>
2105            <a href="https://business.google.com/us/google-analytics/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2106              Google Analytics
2107            </a>
2108            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2109              Google Ads
2110            </a>
2111        </div>
2112      </div>
2113      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2114      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2115      <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main">
2116        <h3 class="glue-headline glue-headline--headline-3 business-main-headline">
2117          Red Land Cotton
2118        </h3>
2119        <div class="business-main-info">
2120          <p class="business-main-info-location">
2121            <svg role="img" class="glue-icon glue-valign-top">
2122              <use xlink:href="#location-pin"></use>
2123            </svg>
2124            Moulton, AL
2125          </p>
2126        </div>
2127        <div class="business-main-website">
2128          <svg role="img" class="glue-icon glue-valign-top">
2129            <use xlink:href="#link-icon"></use>
2130          </svg>
2131          <a href=https://www.redlandcotton.com/ class="business-main-website-link" target="_blank" rel="noopener">
2132            https://www.redlandcotton.com/
2133          </a>
2134        </div>
2135        <div class="business-main-fun-fact">
2136          <p>
2137            <svg role="img" class="glue-icon glue-valign-top">
2138              <use xlink:href="#stat-icon"></use>
2139            </svg>
2140            25 Employees
2141          </p>
2142        </div>
2143        <div class="business-main-content">
2144            <div class="business-aside-quote-mobile">
2145              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2146                <q>We always ask people how they found us, and it's almost always one of our Google Ads.</q>
2147              </h3>
2148              <p class="business-aside-quote-name glue-font-weight-medium">
2149                Anna Brakefield
2150              </p>
2151              <p class="business-aside-quote-title">
2152                Co-Founder
2153              </p>
2154            </div>
2155          <p><span style="">In 2015, Anna Brakefield was working as a graphic designer in Nashville, and wanted new professional challenges. Her father, Mark Yeager, ran a cotton farm in her hometown of Moulton, Alabama, and saw a growing disparity between the price he paid for raw cotton and what he paid for a cotton shirt. He decided to make direct-to-consumer products using his farm&rsquo;s cotton and asked Anna to join him. Inspired by nostalgia for Mark&rsquo;s grandmother&rsquo;s beautiful linens, they launched their own heirloom cotton linens business in 2016. With a farm-to-home business model, an eye on sustainability, and adept use of digital tools like Google Ads and Google Analytics, Red Land Cotton saw 40-percent growth year-over-year. In 2019, they processed more than 15,000 orders and planned for new products, increased production, and new facilities. Then COVID-19 caused massive shutdowns, including Red Land Cotton&rsquo;s storefront and factories. Rather than let the raw cotton sit unused, they made masks and donated thous
2155ands of yards of fabric to area hospitals.</span></p>
2156<p><span style="">Yet their online business continued to thrive. In fact, business increased, and demand nearly doubled in the spring of 2020, largely due to a 150-percent increase in Google traffic. Google Ads for Search and Gmail ads were key in that spike. &ldquo;They allow us to be seen and align people with what they want to see,&rdquo; Anna says. And thanks to Google Analytics, Anna noticed that their ads were reaching younger shoppers&mdash;knowledge that they&rsquo;ll use to plan upcoming products. Now that production has restarted, Red Land Cotton has launched a new blanket that was planned pre-pandemic and hopes to release new robes before Christmas. They&rsquo;ve also hired more staff and opened new fulfillment and cut-and-sew facilities. Anna is proud to be creating jobs and making an economic impact in her beloved hometown. &ldquo;We&rsquo;re able to hire lots of people because of people&rsquo;s desire and willingness to pay for American-made goods,&rdquo; she says. </span></p>
2157          <span class="show-more-button">READ MORE</span>
2158        </div>
2159      </div>
2160    </div>
2161  </div>        </div>
2162        <div class="glue-tabs__panel" id="panel-happy-catering">
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2169          <picture>
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2175            <source srcset="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w3400-rj 2x, https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1700-rj 1x" type="image/jpeg">
2176            <img src="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY=w1700-rj" class="state-business-tab__image" alt="Image of The Happy Catering Company, a small business in Homewood, AL" loading="lazy">
2177          </picture>
2178      </div>
2179    </div>
2180    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
2181  </div>
2182
2183
2184  <div id="canvas-7" class="state-business-canvas">
2185    <div class="state-business-canvas__logo">
2186      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
2187    </div>
2188    <div style="width: 100%;">
2189      <p class="glue-text-center">
2190        <img alt="" crossOrigin="anonymous" class="canvas-image">
2191      </p>
2192    </div>
2193    <div class="state-business-canvas__content">
2194      <h3 class="glue-headline glue-headline--headline-3">
2195        The Happy Catering Company
2196      </h3>
2197      <p>Location: Homewood, AL
2198      <br>
2199      Website: happycatering.net
2200      <br>
2201      50 employees</p>
2202      <p><p>As a Greek kid growing up in a family that ran restaurants, hotels, and banquet facilities, Vassilli “Bill” Bouloukos always dreamed of owning his own restaurant. In 1992, he left his corporate job to chase that dream, and within five years he owned several restaurants around Birmingham. Those restaurants also offered catering, and over time, Bill built a considerable business doing corporate lunches and weddings. In 1998, Bill decided to sell his restaurants and open Happy Catering, a full-service catering company. Robbie Dyson joined Happy Catering in 2005 as co-chef and owner/operator, and together they’ve built up the business so much they needed to expand to a 12,000-square-foot facility in West Homewood, Alabama. “We’ve grown to serve a 200-mile radius around Birmingham. A big part of that is our great cuisine, but it’s also because we’re able to reach so many people through digital media,” said Bill.</p>
2203
2204<p>Digital makes up 80% of Happy Catering’s advertising budget, and Google Ads have been crucial in solving the business’s biggest challenge: getting noticed by new customers. “Early on, we realized we had to maintain our online presence because we don’t have a storefront,” Bill said. “The hardest thing was introducing people to our services, so we relied on digital.” Bill and Robbie set up a Google My Business account to showcase photos from catered events and customer reviews that help reinforce Happy Catering’s strong reputation. They’ve consistently updated keywords on the company’s website to rank higher on search results and redesigned the site’s layout to be more mobile-friendly. “We do a lot in-house, including social media, but we know Google is the first spot that most people are going to go,” said Bill. Internally, Happy Catering uses Google Analytics to measure its online ads’ performance, track calls from its GMB account, and monitor website traffic.</p>
2205
2206<p>Today, Happy Catering employs a team of 50 and serves nearly 300,000 customers annually. But amid their success, one of Bill and Robbie’s biggest passions is using their business to help local residents. “Birmingham is big, but everybody knows each other, “ Bill said. “In a tight- knit community like Homewood, it’s important that we give back.” Happy Catering regularly supports local food drives and athletic programs. As for future business growth, Bill and Robbie plan to keep up with digital trends and tools. “Our goal is to keep adding to our team and building jobs in the community,” Robbie added. “If we keep upping our ante on Google and on social, we know our success will keep snowballing.”</p></p>
2207    </div>
2208  </div>
2209
2210    <div class="glue-grid business-content" data-business-content="happy-catering">
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2212    <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside">
2213        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-7" data-name="The Happy Catering Company case study" data-image="https://lh3.googleusercontent.com/-htkr4AMfH6GUBQdHYDn2Mo56JkbvK3ayL3gB4ISQSsRqVUchhKzDnbj8G7Icb1Uwzar-UbqPqmAGCbIG-HDJh0_z-tE11MhA9fPdRY">
2214          <svg role="img" class="glue-icon">
2215            <use xlink:href="#file-download"></use>
2216          </svg>
2217          Download Story
2218        </button>
2219          <div class="business-aside-quote-desktop">
2220            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2221              <q>If we keep upping our ante on Google and on social, we know our success will keep snowballing.</q>
2222            </h3>
2223            <p class="business-aside-quote-name glue-font-weight-medium">
2224              Robbie Dyson
2225            </p>
2226            <p class="business-aside-quote-title">
2227              Co-Chef/Owner/Operator
2228            </p>
2229          </div>
2230        <div class="business-aside-line"></div>
2231        <div class="business-aside-products">
2232          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
2233            Products
2234          </h3>
2235            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2236              Google Ads
2237            </a>
2238            <a href="https://www.google.com/business/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2239              Google Business Profile
2240            </a>
2241            <a href="https://business.google.com/us/google-analytics/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2242              Google Analytics
2243            </a>
2244        </div>
2245      </div>
2246      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2247      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2248      <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main">
2249        <h3 class="glue-headline glue-headline--headline-3 business-main-headline">
2250          The Happy Catering Company
2251        </h3>
2252        <div class="business-main-info">
2253          <p class="business-main-info-location">
2254            <svg role="img" class="glue-icon glue-valign-top">
2255              <use xlink:href="#location-pin"></use>
2256            </svg>
2257            Homewood, AL
2258          </p>
2259        </div>
2260        <div class="business-main-website">
2261          <svg role="img" class="glue-icon glue-valign-top">
2262            <use xlink:href="#link-icon"></use>
2263          </svg>
2264          <a href=https://happycatering.net class="business-main-website-link" target="_blank" rel="noopener">
2265            happycatering.net
2266          </a>
2267        </div>
2268        <div class="business-main-fun-fact">
2269          <p>
2270            <svg role="img" class="glue-icon glue-valign-top">
2271              <use xlink:href="#stat-icon"></use>
2272            </svg>
2273            50 employees
2274          </p>
2275        </div>
2276        <div class="business-main-content">
2277            <div class="business-aside-quote-mobile">
2278              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2279                <q>If we keep upping our ante on Google and on social, we know our success will keep snowballing.</q>
2280              </h3>
2281              <p class="business-aside-quote-name glue-font-weight-medium">
2282                Robbie Dyson
2283              </p>
2284              <p class="business-aside-quote-title">
2285                Co-Chef/Owner/Operator
2286              </p>
2287            </div>
2288          <p>As a Greek kid growing up in a family that ran restaurants, hotels, and banquet facilities, Vassilli “Bill” Bouloukos always dreamed of owning his own restaurant. In 1992, he left his corporate job to chase that dream, and within five years he owned several restaurants around Birmingham. Those restaurants also offered catering, and over time, Bill built a considerable business doing corporate lunches and weddings. In 1998, Bill decided to sell his restaurants and open Happy Catering, a full-service catering company. Robbie Dyson joined Happy Catering in 2005 as co-chef and owner/operator, and together they’ve built up the business so much they needed to expand to a 12,000-square-foot facility in West Homewood, Alabama. “We’ve grown to serve a 200-mile radius around Birmingham. A big part of that is our great cuisine, but it’s also because we’re able to reach so many people through digital media,” said Bill.</p>
2289
2290<p>Digital makes up 80% of Happy Catering’s advertising budget, and Google Ads have been crucial in solving the business’s biggest challenge: getting noticed by new customers. “Early on, we realized we had to maintain our online presence because we don’t have a storefront,” Bill said. “The hardest thing was introducing people to our services, so we relied on digital.” Bill and Robbie set up a Google My Business account to showcase photos from catered events and customer reviews that help reinforce Happy Catering’s strong reputation. They’ve consistently updated keywords on the company’s website to rank higher on search results and redesigned the site’s layout to be more mobile-friendly. “We do a lot in-house, including social media, but we know Google is the first spot that most people are going to go,” said Bill. Internally, Happy Catering uses Google Analytics to measure its online ads’ performance, track calls from its GMB account, and monitor website traffic.</p>
2291
2292<p>Today, Happy Catering employs a team of 50 and serves nearly 300,000 customers annually. But amid their success, one of Bill and Robbie’s biggest passions is using their business to help local residents. “Birmingham is big, but everybody knows each other, “ Bill said. “In a tight- knit community like Homewood, it’s important that we give back.” Happy Catering regularly supports local food drives and athletic programs. As for future business growth, Bill and Robbie plan to keep up with digital trends and tools. “Our goal is to keep adding to our team and building jobs in the community,” Robbie added. “If we keep upping our ante on Google and on social, we know our success will keep snowballing.”</p>
2293          <span class="show-more-button">READ MORE</span>
2294        </div>
2295      </div>
2296    </div>
2297  </div>        </div>
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2302
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2305          <picture>
2306            <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1200-rw 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w600-rw 1x" type="image/webp" media="(max-width: 599px)">
2307            <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1200-rj 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)">
2308            <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1024-rw 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w512-rw 1x" type="image/webp" media="(max-width: 1023px)">
2309            <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1024-rj 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)">
2310            <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w3400-rw 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1700-rw 1x" type="image/webp">
2311            <source srcset="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w3400-rj 2x, https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1700-rj 1x" type="image/jpeg">
2312            <img src="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ=w1700-rj" class="state-business-tab__image" alt="Image of Zkano Socks, a small business in Fort Payne, Alabama" loading="lazy">
2313          </picture>
2314      </div>
2315    </div>
2316    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
2317  </div>
2318
2319
2320  <div id="canvas-8" class="state-business-canvas">
2321    <div class="state-business-canvas__logo">
2322      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
2323    </div>
2324    <div style="width: 100%;">
2325      <p class="glue-text-center">
2326        <img alt="" crossOrigin="anonymous" class="canvas-image">
2327      </p>
2328    </div>
2329    <div class="state-business-canvas__content">
2330      <h3 class="glue-headline glue-headline--headline-3">
2331        Zkano Socks
2332      </h3>
2333      <p>Location: Fort Payne, Alabama
2334      <br>
2335      Website: www.zkano.com
2336      <br>
2337      7 employees</p>
2338      <p><p>In its heyday during the mid-1990s, Fort Payne was known as the “Sock Capital of the World.” One in every eight pairs of socks worldwide came out of the Alabama city, which at the time was home to over 150 mills. Gina Locklear’s parents were part of the fabric of that success. They ran a mill of their own, manufacturing white athletic socks for a large distributor. Years later, as business began to move overseas, her parents worried that they would soon have to close the
2338ir doors. “But then I thought, ‘What if we start our own brand and don’t have to rely on manufacturing socks for other companies?’” Gina recalls. In 2009, she launched Zkano Socks. The brand preserves the essence of the family business, but with some of Gina’s own twists—vibrant colors and playful patterns using organic cotton and low-impact dyes.</p> 
2339
2340<p>Zkano Socks went online shortly after their founding. “We didn’t have a lot of money, so instead of going to trade shows, we thought it’d be a better investment to spend our budget on digital marketing,” Gina explains. They began using AdWords, Google’s advertising program, to reach customers beyond state borders. “I love AdWords, because it helps us introduce ourselves to new markets and new customers that we would otherwise never be in front of,” says Gina. The company today sees a 325 percent return on investment from AdWords. They also use Google Analytics to optimize their ad campaigns, and YouTube provides a platform for sharing Zkano’s story. “YouTube really helps introduce a lot of people to our brand by telling our story, which has been the foundation of our business since we started,” she adds.</p>
2341
2342<p>The Locklear family mill is one of seventeen that still stand in Fort Payne. With Zkano’s business nearly doubling every year, Gina is proud to be playing a role in the city’s rich history. “That’s what has kept me going over the years,” she shares. “Whenever I have low moments, I’m reminded of my love for this work, how I’m carrying on my family business, and how Zkano is helping to continue Fort Payne’s tradition in the textile industry.” When asked to share her hopes for the future, Gina’s response was simple: “Honestly, I want to reach more people with our socks. I wish I had something more profound to say, but the thing is, we make socks. That’s who we are. It’s what we know, and it will always be dear to our hearts.”</p></p>
2343    </div>
2344  </div>
2345
2346    <div class="glue-grid business-content" data-business-content="zkano-socks">
2347    <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div>
2348    <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside">
2349        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-8" data-name="Zkano Socks case study" data-image="https://lh3.googleusercontent.com/TCuPO9TXMLnxd8tDzh26779qNmqYNsZy9FsmIa92_LtGYcIx2tzBvE5b5r1pi4VVXAC9VpKyqvykH4nLtyW7ffJAXzMpcnAU6Q6qQQ">
2350          <svg role="img" class="glue-icon">
2351            <use xlink:href="#file-download"></use>
2352          </svg>
2353          Download Story
2354        </button>
2355          <div class="business-aside-quote-desktop">
2356            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2357              <q>From the beginning, we knew how important it was to show up high on Google searches, and that's what we've aimed toward this whole time.</q>
2358            </h3>
2359            <p class="business-aside-quote-name glue-font-weight-medium">
2360              Gina Locklear
2361            </p>
2362            <p class="business-aside-quote-title">
2363              Founder
2364            </p>
2365          </div>
2366        <div class="business-aside-line"></div>
2367        <div class="business-aside-products">
2368          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
2369            Products
2370          </h3>
2371            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2372              Google Ads
2373            </a>
2374            <a href="https://business.google.com/us/google-analytics/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2375              Google Analytics
2376            </a>
2377        </div>
2378      </div>
2379      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2380      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2381      <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main">
2382        <h3 class="glue-headline glue-headline--headline-3 business-main-headline">
2383          Zkano Socks
2384        </h3>
2385        <div class="business-main-info">
2386          <p class="business-main-info-location">
2387            <svg role="img" class="glue-icon glue-valign-top">
2388              <use xlink:href="#location-pin"></use>
2389            </svg>
2390            Fort Payne, Alabama
2391          </p>
2392        </div>
2393        <div class="business-main-website">
2394          <svg role="img" class="glue-icon glue-valign-top">
2395            <use xlink:href="#link-icon"></use>
2396          </svg>
2397          <a href=https://www.zkano.com class="business-main-website-link" target="_blank" rel="noopener">
2398            www.zkano.com
2399          </a>
2400        </div>
2401        <div class="business-main-fun-fact">
2402          <p>
2403            <svg role="img" class="glue-icon glue-valign-top">
2404              <use xlink:href="#stat-icon"></use>
2405            </svg>
2406            7 employees
2407          </p>
2408        </div>
2409        <div class="business-main-content">
2410            <div class="business-aside-quote-mobile">
2411              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2412                <q>From the beginning, we knew how important it was to show up high on Google searches, and that's what we've aimed toward this whole time.</q>
2413              </h3>
2414              <p class="business-aside-quote-name glue-font-weight-medium">
2415                Gina Locklear
2416              </p>
2417              <p class="business-aside-quote-title">
2418                Founder
2419              </p>
2420            </div>
2421          <p>In its heyday during the mid-1990s, Fort Payne was known as the “Sock Capital of the World.” One in every eight pairs of socks worldwide came out of the Alabama city, which at the time was home to over 150 mills. Gina Locklear’s parents were part of the fabric of that success. They ran a mill of their own, manufacturing white athletic socks for a large distributor. Years later, as business began to move overseas, her parents worried that they would soon have to close their doors. “But then I thought, ‘What if we start our own brand and don’t have to rely on manufacturing socks for other companies?’” Gina recalls. In 2009, she launched Zkano Socks. The brand preserves the essence of the family business, but with some of Gina’s own twists—vibrant colors and playful patterns using organic cotton and low-impact dyes.</p> 
2422
2423<p>Zkano Socks went online shortly after their founding. “We didn’t have a lot of money, so instead of going to trade shows, we thought it’d be a better investment to spend our budget on digital marketing,” Gina explains. They began using AdWords, Google’s advertising program, to reach customers beyond state borders. “I love AdWords, because it helps us introduce ourselves to new markets and new customers that we would otherwise never be in front of,” says Gina. The company today sees a 325 percent return on investment from AdWords. They also use Google Analytics to optimize their ad campaigns, and YouTube provides a platform for sharing Zkano’s story. “YouTube really helps introduce a lot of people to our brand by telling our story, which has been the foundation of our business since we started,” she adds.</p>
2424
2425<p>The Locklear family mill is one of seventeen that still stand in Fort Payne. With Zkano’s business nearly doubling every year, Gina is proud to be playing a role in the city’s rich history. “That’s what has kept me going over the years,” she shares. “Whenever I have low moments, I’m reminded of my love for this work, how I’m carrying on my family business, and how Zkano is helping to continue Fort Payne’s tradition in the textile industry.” When asked to share her hopes for the future, Gina’s response was simple: “Honestly, I want to reach more people with our socks. I wish I had something more profound to say, but the thing is, we make socks. That’s who we are. It’s what we know, and it will always be dear to our hearts.”</p>
2426          <span class="show-more-button">READ MORE</span>
2427        </div>
2428      </div>
2429    </div>
2430  </div>        </div>
2431        <div class="glue-tabs__panel" id="panel-villa-lagoon-tile">
2432<div class="state-business-tab">
2433  <div class="glue-grid">
2434    <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div>
2435
2436    <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md">
2437      <div class="state-business-tab__image-container">
2438          <picture>
2439            <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1200-rw 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w600-rw 1x" type="image/webp" media="(max-width: 599px)">
2440            <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1200-rj 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)">
2441            <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1024-rw 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w512-rw 1x" type="image/webp" media="(max-width: 1023px)">
2442            <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1024-rj 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)">
2443            <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w3400-rw 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1700-rw 1x" type="image/webp">
2444            <source srcset="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w3400-rj 2x, https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1700-rj 1x" type="image/jpeg">
2445            <img src="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw=w1700-rj" class="state-business-tab__image" alt="Image of Villa Lagoon Tile, a small business in Gulf Shores, Alabama" loading="lazy">
2446          </picture>
2447      </div>
2448    </div>
2449    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
2450  </div>
2451
2452
2453  <div id="canvas-9" class="state-business-canvas">
2454    <div class="state-business-canvas__logo">
2455      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
2456    </div>
2457    <div style="width: 100%;">
2458      <p class="glue-text-center">
2459        <img alt="" crossOrigin="anonymous" class="canvas-image">
2460      </p>
2461    </div>
2462    <div class="state-business-canvas__content">
2463      <h3 class="glue-headline glue-headline--headline-3">
2464        Villa Lagoon Tile
2465      </h3>
2466      <p>Location: Gulf Shores, Alabama
2467      <br>
2468      Website: www.villalagoontile.com
2469      <br>
2470      10 employees</p>
2471      <p><p>When building in Alabama's storm-prone Gulf Coast, Lundy Wilder wanted her home "as hurricane-proof as possible." This meant the flooring needed to survive getting wet. She sought out a fabricator to make durable cement tiles like the bold, ornate designs she'd seen from Cuba and Spain. Realizing that there was a niche market of consumers who were also seeking an alternative to standard tiles, Lundy founded Villa Lagoon Tile. She lau
2471nched their first website in 2008 and began offering custom cement tiles to residential and business customers.</p>
2472
2473<p>As an online business, Villa Lagoon Tile relies on digital marketing to bring customers to their virtual storefront. “Initially, we only got calls from consumers who had a history with cement tiles. With the web, we’ve been able to expose our products to people who have never seen them before. Now we’re getting calls from customers everywhere under the sun,” says Lundy. Digital advertising comprises 90 percent of Villa Lagoon Tile’s marketing spend, and AdWords, Google's advertising program, accounts for 25 percent of their business. “AdWords is really perfect for matching clients and vendors in a niche market,” says Director of Technology John Adams. “We could never compete with big-box stores on standard tiles. But we can compete for cement tiles thanks to Google search and advertising.” They also use Google Analytics to “measure where our traffic is coming from and find stumbling blocks where visitors are getting lost,” John adds. Google Custom Search Engine powers their internal website search, YouTube helps bring the Villa Lagoon Tile experience to life, and G Suite supports their office operations.</p>
2474
2475<p>Today Villa Lagoon Tile stocks 150 different products, many of which have been designed by Lundy, and their warehouse carries over 60,000 square feet of tile. International shipments drive 15 percent of their sales as business continues to grow in North and Latin America, Asia, Europe, and most recently the Middle East. "There's been an explosion of interest in these tiles," Lundy explains. “Architects and designers who love our product will use our tiles job after job.” And as they’ve expanded, they’ve been able to give back to their community by donating tiles to local non-profits. “We are a small town on a big beach,” Lundy says. “Small businesses like ours are everything to this community.”</p></p>
2476    </div>
2477  </div>
2478
2479    <div class="glue-grid business-content" data-business-content="villa-lagoon-tile">
2480    <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div>
2481    <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside">
2482        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-9" data-name="Villa Lagoon Tile case study" data-image="https://lh3.googleusercontent.com/pCt8jI0MgbGK_RUUW3xozpouBRbavizFZHm_805B0AHBIGVjTM5oqhg1s4HYWz8Y1uh256lg7z_eeFgwY7j3P_v5zq_xCa4Ix2JMJw">
2483          <svg role="img" class="glue-icon">
2484            <use xlink:href="#file-download"></use>
2485          </svg>
2486          Download Story
2487        </button>
2488          <div class="business-aside-quote-desktop">
2489            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2490              <q>All of our customers have come from the web.</q>
2491            </h3>
2492            <p class="business-aside-quote-name glue-font-weight-medium">
2493              Lundy Wilder
2494            </p>
2495            <p class="business-aside-quote-title">
2496              Founder
2497            </p>
2498          </div>
2499        <div class="business-aside-line"></div>
2500        <div class="business-aside-products">
2501          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
2502            Products
2503          </h3>
2504            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2505              Google Ads
2506            </a>
2507            <a href="https://business.google.com/us/google-analytics/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2508              Google Analytics
2509            </a>
2510            <a href="https://workspace.google.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2511              Google Workspace
2512            </a>
2513        </div>
2514      </div>
2515      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2516      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2517      <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main">
2518        <h3 class="glue-headline glue-headline--headline-3 business-main-headline">
2519          Villa Lagoon Tile
2520        </h3>
2521        <div class="business-main-info">
2522          <p class="business-main-info-location">
2523            <svg role="img" class="glue-icon glue-valign-top">
2524              <use xlink:href="#location-pin"></use>
2525            </svg>
2526            Gulf Shores, Alabama
2527          </p>
2528        </div>
2529        <div class="business-main-website">
2530          <svg role="img" class="glue-icon glue-valign-top">
2531            <use xlink:href="#link-icon"></use>
2532          </svg>
2533          <a href=https://www.villalagoontile.com class="business-main-website-link" target="_blank" rel="noopener">
2534            www.villalagoontile.com
2535          </a>
2536        </div>
2537        <div class="business-main-fun-fact">
2538          <p>
2539            <svg role="img" class="glue-icon glue-valign-top">
2540              <use xlink:href="#stat-icon"></use>
2541            </svg>
2542            10 employees
2543          </p>
2544        </div>
2545        <div class="business-main-content">
2546            <div class="business-aside-quote-mobile">
2547              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2548                <q>All of our customers have come from the web.</q>
2549              </h3>
2550              <p class="business-aside-quote-name glue-font-weight-medium">
2551                Lundy Wilder
2552              </p>
2553              <p class="business-aside-quote-title">
2554                Founder
2555              </p>
2556            </div>
2557          <p>When building in Alabama's storm-prone Gulf Coast, Lundy Wilder wanted her home "as hurricane-proof as possible." This meant the flooring needed to survive getting wet. She sought out a fabricator to make durable cement tiles like the bold, ornate designs she'd seen from Cuba and Spain. Realizing that there was a niche market of consumers who were also seeking an alternative to standard tiles, Lundy founded Villa Lagoon Tile. She launched their first website in 2008 and began offering custom cement tiles to residential and business customers.</p>
2558
2559<p>As an online business, Villa Lagoon Tile relies on digital marketing to bring customers to their virtual storefront. “Initially, we only got calls from consumers who had a history with cement tiles. With the web, we’ve been able to expose our products to people who have never seen them before. Now we’re getting calls from customers everywhere under the sun,” says Lundy. Digital advertising comprises 90 percent of Villa Lagoon Tile’s marketing spend, and AdWords, Google's advertising program, accounts for 25 percent of their business. “AdWords is really perfect for matching clients and vendors in a niche market,” says Director of Technology John Adams. “We could never compete with big-box stores on standard tiles. But we can compete for cement tiles thanks to Google search and advertising.” They also use Google Analytics to “measure where our traffic is coming from and find stumbling blocks where visitors are getting lost,” John adds. Google Custom Search Engine powers their internal website search, YouTube helps bring the Villa Lagoon Tile experience to life, and G Suite supports their office operations.</p>
2560
2561<p>Today Villa Lagoon Tile stocks 150 different products, many of which have been designed by Lundy, and their warehouse carries over 60,000 square feet of tile. International shipments drive 15 percent of their sales as business continues to grow in North and Latin America, Asia, Europe, and most recently the Middle East. "There's been an explosion of interest in these tiles," Lundy explains. “Architects and designers who love our product will use our tiles job after job.” And as they’ve expanded, they’ve been able to give back to their community by donating tiles to local non-profits. “We are a small town on a big beach,” Lundy says. “Small businesses like ours are everything to this community.”</p>
2562          <span class="show-more-button">READ MORE</span>
2563        </div>
2564      </div>
2565    </div>
2566  </div>        </div>
2567        <div class="glue-tabs__panel" id="panel-back-forty-beer-company">
2568<div class="state-business-tab">
2569  <div class="glue-grid">
2570    <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm glue-grid__col--span-0-md"></div>
2571
2572    <div class="glue-grid__col glue-grid__col--span-10 glue-grid__col--span-12-md">
2573      <div class="state-business-tab__image-container">
2574          <picture>
2575            <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1200-rw 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w600-rw 1x" type="image/webp" media="(max-width: 599px)">
2576            <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1200-rj 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w600-rj 1x" type="image/jpeg" media="(max-width: 599px)">
2577            <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1024-rw 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w512-rw 1x" type="image/webp" media="(max-width: 1023px)">
2578            <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1024-rj 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w512-rj 1x" type="image/jpeg" media="(max-width: 1023px)">
2579            <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w3400-rw 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1700-rw 1x" type="image/webp">
2580            <source srcset="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w3400-rj 2x, https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1700-rj 1x" type="image/jpeg">
2581            <img src="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf=w1700-rj" class="state-business-tab__image" alt="Image of Back Forty Beer Company, a small business in Gadsden, Alabama" loading="lazy">
2582          </picture>
2583      </div>
2584    </div>
2585    <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-0-md glue-grid__col--span-1"></div>
2586  </div>
2587
2588
2589  <div id="canvas-10" class="state-business-canvas">
2590    <div class="state-business-canvas__logo">
2591      <img src="/static/img/google-logo.png" alt="Economic Impact --- Alabama"> Economic Impact --- Alabama
2592    </div>
2593    <div style="width: 100%;">
2594      <p class="glue-text-center">
2595        <img alt="" crossOrigin="anonymous" class="canvas-image">
2596      </p>
2597    </div>
2598    <div class="state-business-canvas__content">
2599      <h3 class="glue-headline glue-headline--headline-3">
2600        Back Forty Beer Company
2601      </h3>
2602      <p>Location: Gadsden, Alabama
2603      <br>
2604      Website: www.backfortybeer.com
2605      <br>
2606      23 employees</p>
2607      <p><p>In 2008, Alabama had only two breweries, and it was illegal to produce or sell beer with over 6% alcohol. After touring 150 breweries in other states, Jason Wilson founded the Back Forty Beer Company to begin changing Alabamians’ tastes. “In the South, we definitely know food and we know flavors,” says his brother Brad Wilson, Director of Marketing. “But because our choices were limited, Alabama had lost some of its identity.” In 2009, Back Forty introduced their first beer, Naked Pig Pale Ale, followed by Truck Stop Honey Brown Ale. “The idea was to rekindle the idea of craftsmanship, hard work, and love for what you do, using good local ingredients and having an impact on the community,” Brad says.<
2607/p>
2608 
2609<p>The first thing they did, he adds, “was start thinking about how our company would look on the Internet. How would people find us?” They quickly turned to AdWords, Google’s advertising program. “All the cumbersome bureaucracy of the old marketing world was just immediately stripped away,” says Brad. “Google allowed us to craft our own message.” The company also started using Google Analytics to track the effectiveness of their online ads. Together these two Google tools constituted the company’s entire marketing program. In addition, Google Apps for Work helped the brewery’s scattered staff to collaborate and keep in touch through products like Gmail and Google Docs. And Google Groups helped them join other Alabamians in pressing for progressive new state brewing laws.</p>
2610 
2611<p>When Truck Stop Honey won a silver medal at the Great American Beer Festival, distribution offers poured in from as far away as New York and California. The brewery added workers and moved into a 27,000-square-foot warehouse built in the 1940s. They continue to introduce new beers, such as Freckle Belly IPA, Paw Paw's Peach Wheat, and Trade Day Cuban Coffee Stout. Back Forty Beer Company has created a new brand and helped to transform a portion of downtown Gadsden. The company energetically supports its hometown—“we literally have not said no to any charity or community organization in seven years,” Brad says. “That’s what changes cities, when industries like this come to town. The ripple effect is enormous.”</p></p>
2612    </div>
2613  </div>
2614
2615    <div class="glue-grid business-content" data-business-content="back-forty-beer-company">
2616    <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-1 glue-grid__col--span-1-md"></div>
2617    <div class="glue-grid__col glue-order-2-sm glue-order-3-md glue-order-2-lg glue-grid__col--span-3 glue-grid__col--span-12-md business-aside">
2618        <button class="glue-button glue-button--icon glue-button--high-emphasis business-aside-button js-download-pdf" data-id="canvas-10" data-name="Back Forty Beer Company case study" data-image="https://lh3.googleusercontent.com/WkaoFfuhtQPv1zX1dJX6AEj6T1wuOH5KRvn4wDGNm0crTkxOAMK08JTn1xL0PJcmqNPegn5lnM3EtR2sENmnO8QvnU5O39WahPcf">
2619          <svg role="img" class="glue-icon">
2620            <use xlink:href="#file-download"></use>
2621          </svg>
2622          Download Story
2623        </button>
2624          <div class="business-aside-quote-desktop">
2625            <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2626              <q>The Internet is the ultimate leveler, the revolutionary force behind companies like ours.</q>
2627            </h3>
2628            <p class="business-aside-quote-name glue-font-weight-medium">
2629              Brad Wilson
2630            </p>
2631            <p class="business-aside-quote-title">
2632              Director of Marketing
2633            </p>
2634          </div>
2635        <div class="business-aside-line"></div>
2636        <div class="business-aside-products">
2637          <h3 class="glue-headline glue-headline--headline-5 business-aside-products-headline">
2638            Products
2639          </h3>
2640            <a href="https://ads.google.com/home/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2641              Google Ads
2642            </a>
2643            <a href="https://business.google.com/us/google-analytics/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2644              Google Analytics
2645            </a>
2646            <a href="https://workspace.google.com/?utm_source=google&amp;utm_medium=website&amp;utm_campaign=eir2025" target="_blank" rel="noopener" class="business-aside-product">
2647              Google Workspace
2648            </a>
2649        </div>
2650      </div>
2651      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2652      <div class="glue-grid__col glue-grid__col--span-0-sm glue-order-1-md glue-grid__col--span-0-lg glue-grid__col--span-1-md"></div>
2653      <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-order-3-lg glue-grid__col--span-7 glue-grid__col--span-12-md business-main">
2654        <h3 class="glue-headline glue-headline--headline-3 business-main-headline">
2655          Back Forty Beer Company
2656        </h3>
2657        <div class="business-main-info">
2658          <p class="business-main-info-location">
2659            <svg role="img" class="glue-icon glue-valign-top">
2660              <use xlink:href="#location-pin"></use>
2661            </svg>
2662            Gadsden, Alabama
2663          </p>
2664        </div>
2665        <div class="business-main-website">
2666          <svg role="img" class="glue-icon glue-valign-top">
2667            <use xlink:href="#link-icon"></use>
2668          </svg>
2669          <a href=https://www.backfortybeer.com class="business-main-website-link" target="_blank" rel="noopener">
2670            www.backfortybeer.com
2671          </a>
2672        </div>
2673        <div class="business-main-fun-fact">
2674          <p>
2675            <svg role="img" class="glue-icon glue-valign-top">
2676              <use xlink:href="#stat-icon"></use>
2677            </svg>
2678            23 employees
2679          </p>
2680        </div>
2681        <div class="business-main-content">
2682            <div class="business-aside-quote-mobile">
2683              <h3 class="glue-headline glue-headline--headline-5 business-aside-quote">
2684                <q>The Internet is the ultimate leveler, the revolutionary force behind companies like ours.</q>
2685              </h3>
2686              <p class="business-aside-quote-name glue-font-weight-medium">
2687                Brad Wilson
2688              </p>
2689              <p class="business-aside-quote-title">
2690                Director of Marketing
2691              </p>
2692            </div>
2693          <p>In 2008, Alabama had only two breweries, and it was illegal to produce or sell beer with over 6% alcohol. After touring 150 breweries in other states, Jason Wilson founded the Back Forty Beer Company to begin changing Alabamians’ tastes. “In the South, we definitely know food and we know flavors,” says his brother Brad Wilson, Director of Marketing. “But because our choices were limited, Alabama had lost some of its identity.” In 2009, Back Forty introduced their first beer, Naked Pig Pale Ale, followed by Truck Stop Honey Brown Ale. “The idea was to rekindle the idea of craftsmanship, hard work, and love for what you do, using good local ingredients and having an impact on the community,” Brad says.</p>
2694 
2695<p>The first thing they did, he adds, “was start thinking about how our company would look on the Internet. How would people find us?” They quickly turned to AdWords, Google’s advertising program. “All the cumbersome bureaucracy of the old marketing world was just immediately stripped away,” says Brad. “Google allowed us to craft our own message.” The company also started using Google Analytics to track the effectiveness of their online ads. Together these two Google tools constituted the company’s entire marketing program. In addition, Google Apps for Work helped the brewery’s scattered staff to collaborate and keep in touch through products like Gmail and Google Docs. And Google Groups helped them join other Alabamians in pressing for progressive new state brewing laws.</p>
2696 
2697<p>When Truck Stop Honey won a silver medal at the Great American Beer Festival, distribution offers poured in from as far away as New York and California. The brewery added workers and moved into a 27,
2697000-square-foot warehouse built in the 1940s. They continue to introduce new beers, such as Freckle Belly IPA, Paw Paw's Peach Wheat, and Trade Day Cuban Coffee Stout. Back Forty Beer Company has created a new brand and helped to transform a portion of downtown Gadsden. The company energetically supports its hometown—“we literally have not said no to any charity or community organization in seven years,” Brad says. “That’s what changes cities, when industries like this come to town. The ripple effect is enormous.”</p>
2698          <span class="show-more-button">READ MORE</span>
2699        </div>
2700      </div>
2701    </div>
2702  </div>        </div>
2703    </div>
2704  </div>
2705</div></div>  </section>
2706
2707    <section class="glue-spacer-5-top state-communities">
2708
2709<div class="glue-page">
2710  <div class="glue-grid">
2711    <div class="glue-grid__col glue-grid__col--span-2"></div>
2712    <div class="glue-grid__col glue-grid__col--span-8 glue-text-center">
2713      <h2 class="glue-headline glue-headline--headline-2 state-communities-headline">
2714        Investing in local communities
2715      </h2>
2716    </div>
2717  </div>
2718  <div class="glue-grid">
2719    <div class="glue-grid__col glue-grid__col--span-3"></div>
2720    <div class="glue-grid__col glue-grid__col--span-6 glue-text-center">
2721      <p class="glue-body--large state-communities-subheadline">
2722        We’re committed to playing a positive role in each of the communities where we live and work.
2723      </p>
2724    </div>
2725  </div>
2726
2727  <div class="glue-grid">
2728    <div class="glue-grid__col glue-grid__col--span-0-md glue-grid__col--span-1"></div>
2729    <div class="glue-grid__col glue-grid__col--span-12-md glue-grid__col--span-10 state-communities-facts--container glue-spacer-5-top">
2730        <div class="state-communities-fact glue-text-center">
2731          <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline">
2732            $28+ million
2733          </h3>
2734          <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline">
2735            in philanthropic and social impact funding
2736          </h4>
2737            <p class="state-communities-fact--copy">
2738              Since 2009, Google and Googlers have given more than $28 million in funding (cash grants, social impact funding, employee donations, and gift match) to organizations and nonprofits in Alabama.
2739            </p>
2740        </div>
2741        <div class="state-communities-fact glue-text-center">
2742          <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline">
2743            6,000+
2744          </h3>
2745          <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline">
2746            volunteer hours
2747          </h4>
2748            <p class="state-communities-fact--copy">
2749              Since 2016, through Google.org, Google employees volunteered more than 6,000 hours with nonprofits and schools.
2750            </p>
2751        </div>
2752        <div class="state-communities-fact glue-text-center">
2753          <h3 class="glue-headline glue-headline--headline-3 state-communities-fact--headline">
2754            $3+ million
2755          </h3>
2756          <h4 class="glue-headline glue-headline--headline-5 state-communities-fact--subheadline">
2757            of Ad Grants to nonprofits
2758          </h4>
2759            <p class="state-communities-fact--copy">
2760              In 2025 alone, Google.org provided more than $3 million worth of donated search ads to Alabama nonprofits through the Google Ad Grants program.
2761            </p>
2762        </div>
2763    </div>
2764    <div class="glue-grid__col glue-grid__col--span-0-md glue-grid__col--span-1"></div>
2765  </div>
2766
2767  <div class="glue-grid">
2768    <div class="glue-grid__col glue-grid__col--span-12 state-communities-carousel--container glue-spacer-5-top">
2769      <div class="glue-carousel glue-carousel-card state-communities-carousel"
2770        data-glue-pagination="state-communities-facts">
2771        <!-- Previous -->
2772        <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous"
2773          aria-label="Previous slide">
2774          <svg aria-hidden="true" class="glue-icon glue-icon--32px">
2775            <use href="/static/img/glue-icons.svg#chevron-left"></use>
2776          </svg>
2777        </button>
2778        <!-- Next -->
2779        <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next"
2780          aria-label="Next slide">
2781          <svg aria-hidden="true" class="glue-icon glue-icon--32px">
2782            <use href="/static/img/glue-icons.svg#chevron-right"></use>
2783          </svg>
2784        </button>
2785        <!-- LIST -->
2786        <div class="glue-carousel__viewport state-communities-carousel-wrapper">
2787          <div class="glue-carousel__list state-communities-carousel-list">
2788
2789            <div
2790              class="glue-carousel__item state-communities-carousel-item"
2791              id="state-communities-carousel-item-1"
2792              aria-label="slide #1"
2793            >
2794              <div class="glue-text-center state-communities-carousel-fact">
2795                <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline">
2796                  $28+ million
2797                </h2>
2798                <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline">
2799                  in philanthropic and social impact funding
2800                </h3>
2801                  <p class="state-communities-carousel-fact--copy">
2802                    Since 2009, Google and Googlers have given more than $28 million in funding (cash grants, social impact funding, employee donations, and gift match) to organizations and nonprofits in Alabama.
2803                  </p>
2804              </div>
2805            </div>
2806
2807            <div
2808              class="glue-carousel__item state-communities-carousel-item"
2809              id="state-communities-carousel-item-2"
2810              aria-label="slide #2"
2811            >
2812              <div class="glue-text-center state-communities-carousel-fact">
2813                <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline">
2814                  6,000+
2815                </h2>
2816                <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline">
2817                  volunteer hours
2818                </h3>
2819                  <p class="state-communities-carousel-fact--copy">
2820                    Since 2016, through Google.org, Google employees volunteered more than 6,000 hours with nonprofits and schools.
2821                  </p>
2822              </div>
2823            </div>
2824
2825            <div
2826              class="glue-carousel__item state-communities-carousel-item"
2827              id="state-communities-carousel-item-3"
2828              aria-label="slide #3"
2829            >
2830              <div class="glue-text-center state-communities-carousel-fact">
2831                <h2 class="glue-headline glue-headline--headline-2 state-communities-carousel-fact--headline">
2832                  $3+ million
2833                </h2>
2834                <h3 class="glue-headline glue-headline--headline-5 state-communities-carousel-fact--subheadline">
2835                  of Ad Grants to nonprofits
2836                </h3>
2837                  <p class="state-communities-carousel-fact--copy">
2838                    In 2025 alone, Google.org provided more than $3 million worth of donated search ads to Alabama nonprofits through the Google Ad Grants program.
2839                  </p>
2840              </div>
2841            </div>
2842          </div>
2843        </div>
2844        <!-- Navigation dots -->
2845        <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div>
2846      </div>
2847    </div>
2848  </div>
2849
2850
2851  <div class="glue-fullbleed">
2852    <div class="glue-grid">
2853      <div class="glue-grid__col glue-grid__col--span-0-sm glue-grid__col--span-1-lg"></div>
2854      <div
2855        class="glue-grid__col glue-grid__col--span-4-sm glue-grid__col--span-6-md glue-grid__col--span-5-lg state-communities-callout--container">
2856        <div class="state-communities-callout glue-elevation-level-5">
2857          <h3 class="glue-headline glue-headline--headline-3 state-communities-callout-headline">
2858            Our home in the Yellowhammer State
2859          </h3>
2860          <p class="state-communities-callout-copy">
2861            Google is proud to call Alabama home, with our data center in Jackson County keeping Google applications fast and reliable for millions of people
2862          </p>
2863        </div>
2864        <div class="state-communities-quote">
2865          <p class="state-communities-quote-copy">
2866            “Entrepreneurs and businesses are at the heart of America’s success story, and will be the engine for innovation in the future. At Google, we will keep working to get technology into the hands of more businesses and communities and to create opportunities for all Americans.”
2867          </p>
2868          <p class="state-communities-quote-name">
2869            Sundar Pichai
2870          </p>
2871          <p class="state-communities-quote-title">
2872            CEO, Google and Alphabet
2873          </p>
2874        </div>
2875      </div>
2876      <div class="glue-grid__col glue-grid__col--span-6 state-communities-image--container">
2877        <style>
2878
2879
2880
2881
2882
2883 .state-communities-image-c0033df {
2884        background-position: center;
2885        background-repeat: no-repeat;
2886        background-size: cover;
2887      }
2888
2889      @media screen  {
2890 .state-communities-image-c0033df {
2891          background-image: url(https://lh3.googleusercontent.com/L0gLVvmefxATHoP6tJfbQUJFX0LmSFsGSDFqEK-Y7wtDxHWPiHaZ2kJmiIw1Qlz8Z_-cpSdV9fGFWDv-pdzIGW8G9MjTcSMWnc0qddQ=w600-l80-sg-rw-e365-c0xffffff);
2892        }
2893
2894
2895
2896
2897
2898
2899 .state-communities-image-c0033df {
2900        background-position: center;
2901        background-repeat: no-repeat;
2902        background-size: cover;
2903      }
2904
2905      @media screen and (min-width: 600px) {
2906 .state-communities-image-c0033df {
2907          background-image: url(https://lh3.googleusercontent.com/L0gLVvmefxATHoP6tJfbQUJFX0LmSFsGSDFqEK-Y7wtDxHWPiHaZ2kJmiIw1Qlz8Z_-cpSdV9fGFWDv-pdzIGW8G9MjTcSMWnc0qddQ=w1024-l80-sg-rw-e365-c0xffffff);
2908        }
2909
2910
2911
2912
2913
2914
2915 .state-communities-image-c0033df {
2916        background-position: center;
2917        background-repeat: no-repeat;
2918        background-size: cover;
2919      }
2920
2921      @media screen and (min-width: 1024px) {
2922 .state-communities-image-c0033df {
2923          background-image: url(https://lh3.googleusercontent.com/L0gLVvmefxATHoP6tJfbQUJFX0LmSFsGSDFqEK-Y7wtDxHWPiHaZ2kJmiIw1Qlz8Z_-cpSdV9fGFWDv-pdzIGW8G9MjTcSMWnc0qddQ=w1440-l80-sg-rw-e365-c0xffffff);
2924        }
2925
2926  </style>
2927        <div class="state-communities-image state-communities-image-c0033df">
2928        </div>
2929      </div>
2930    </div>
2931  </div>
2932
2933
2934<div class="glue-page">
2935  <div class="glue-grid">
2936    <div class="glue-grid__col glue-grid__col--span-1 glue-grid__col--span-0-sm"></div>
2937    <div class="glue-grid__col glue-grid__col--span-10">
2938      <div id="community-panels" class="glue-expansion-panels community-panels">
2939
2940        <div class="glue-expansion-panel">
2941          <div class="glue-expansion-panel__toggle">
2942            <div id="jackson-county" class="glue-expansion-panel__button"
2943              data-glue-expansion-panel-toggle-for="panel-1-content">
2944              <h3 class="glue-headline glue-headline--headline-3 community-name">
2945                Jackson County
2946              </h3>
2947              <svg role="img" aria-hidden="true" class="glue-icon glue-expansion-panel__header-arrow">
2948                <use xlink:href="#expand-more"></use>
2949              </svg>
2950            </div>
2951          </div>
2952
2953          <div class="glue-expansion-panel__content" id="panel-1-content">
2954            <div class="glue-grid">
2955              <div class="glue-grid__col glue-grid__col--span-10 glue-body-large community-main-copy">
2956                <p>Google has been proud to call Alabama home since we broke ground on our Jackson County data center in 2018. Now fully operational, this data center is located on more than 500 acres of land adjacent to the site of the decommissioned Wi
2956dows Creek coal-fired power plant, once operated by the Tennessee Valley Authority (TVA). Google partners with TVA to source renewable power, and utilizes the site&rsquo;s existing electricity transmission lines to enhance the data center&rsquo;s reliability and bring in clean power.</p>
2957<p>Data centers are what keep the internet up and running. Our employees at the Jackson County data center work to keep Google Search, Gmail, YouTube, and many other Google applications operational, enabling Google to provide fast and reliable services around the clock to millions of people. Learn more about <a href="https://www.google.com/about/datacenters/" target="_blank">Google data centers</a>.</p>
2958              </div>
2959            </div>
2960
2961
2962
2963            <div class="glue-grid community-section">
2964              <div
2965                class="glue-grid__col glue-order-2-sm glue-order-1-md glue-grid__col--span-4 community-section-image--container">
2966
2967                <style>
2968
2969
2970
2971
2972
2973 .community-section-image-4add8a2 {
2974        background-position: center;
2975        background-repeat: no-repeat;
2976        background-size: cover;
2977      }
2978
2979      @media screen  {
2980 .community-section-image-4add8a2 {
2981          background-image: url(https://lh3.googleusercontent.com/06pmURJo9HQTyzsSgytG60Z-PahUNDiQwvQjMlYioR8b5XbHM-jNot3zvh0_Ym-mAY4Dj9Xldjm5_9ou1LQ3seZKYyA_4lP7Y-Vy5mA=w600-l80-sg-rw-e365-c0xffffff);
2982        }
2983
2984
2985
2986
2987
2988
2989 .community-section-image-4add8a2 {
2990        background-position: center;
2991        background-repeat: no-repeat;
2992        background-size: cover;
2993      }
2994
2995      @media screen and (min-width: 600px) {
2996 .community-section-image-4add8a2 {
2997          background-image: url(https://lh3.googleusercontent.com/06pmURJo9HQTyzsSgytG60Z-PahUNDiQwvQjMlYioR8b5XbHM-jNot3zvh0_Ym-mAY4Dj9Xldjm5_9ou1LQ3seZKYyA_4lP7Y-Vy5mA=w1024-l80-sg-rw-e365-c0xffffff);
2998        }
2999
3000
3001
3002
3003
3004
3005 .community-section-image-4add8a2 {
3006        background-position: center;
3007        background-repeat: no-repeat;
3008        background-size: cover;
3009      }
3010
3011      @media screen and (min-width: 1024px) {
3012 .community-section-image-4add8a2 {
3013          background-image: url(https://lh3.googleusercontent.com/06pmURJo9HQTyzsSgytG60Z-PahUNDiQwvQjMlYioR8b5XbHM-jNot3zvh0_Ym-mAY4Dj9Xldjm5_9ou1LQ3seZKYyA_4lP7Y-Vy5mA=w1440-l80-sg-rw-e365-c0xffffff);
3014        }
3015
3016  </style>
3017                <div class="community-section-image community-section-image-4add8a2"></div>
3018                <p class="community-section-image-description">
3019                  
3020                </p>
3021              </div>
3022              <div class="glue-grid__col glue-order-1-sm glue-order-2-md glue-grid__col--span-6">
3023                <div class="community-aside--container">
3024                  <h3 class="glue-headline glue-headline--headline-3 community-aside-headline">
3025                    Get in touch
3026                  </h3>
3027
3028                  <a class="community-aside-link" href="mailto:[email protected]" aria-label="CONTACT US for Jackson County"  target=_blank >
3029                    CONTACT US
3030                  </a>
3031                  <a class="community-aside-link" href="mailto:[email protected]" aria-label="ASK ABOUT SPONSORSHIPS for Jackson County"  target=_blank >
3032                    ASK ABOUT SPONSORSHIPS
3033                  </a>
3034                  <a class="community-aside-link" href="https://careers.google.com/jobs/results/?company=3ecfd7ca-b4c1-4b0f-8919-5b3a26832830&amp;company=4ce051e9-0861-4457-ae74-ed29d709e6d9&amp;company=Google&amp;company=Google%20Capital&amp;company=Google%20Fiber&amp;company=Verily%20Life%20Sciences&amp;company=Waymo&amp;company=X&amp;company=YouTube&amp;company=db402fa7-80f9-417e-90f8-cabc095ab328&amp;jld=20&amp;jlo=en_US&amp;location=34.7090388%3A-86.01215730000001%3AJackson%20County,%20AL,%20USA%3AUS%3A%3A31.149874023974963%3AADMIN_2%3A%3A%3A%3A%3A%3A&amp;utm_campaign=eir2023&amp;utm_medium=website&amp;utm_source=eir&amp;src=Online/Google_Website/EIR" aria-label="SEE JOBS IN JACKSON COUNTY for Jackson County"  target=_blank >
3035                    SEE JOBS IN JACKSON COUNTY
3036                  </a>
3037                </div>
3038              </div>
3039            </div>
3040          </div>
3041        </div>
3042      </div>
3043    </div>
3044  </div>
3045</div>    </section>
3046
3047  <section class="glue-spacer-5-top state-explore">
3048
3049<div class="glue-page">
3050  <div class="glue-grid">
3051    <div class="glue-grid__col glue-grid__col--span-sm-0 glue-grid__col--span-2-md glue-grid__col--span-3"></div>
3052    <div class="glue-grid__col glue-grid__col--span-sm-4 glue-grid__col--span-8-md glue-grid__col--span-6">
3053      <h2 class="glue-headline glue-headline--headline-2 glue-text-center state-explore-headline">
3054        Explore our impact on businesses in nearby states
3055      </h2>
3056    </div>
3057  </div>
3058  <div class="glue-grid">
3059    <div class="glue-grid__col glue-grid__col--span-12">
3060      <div class="glue-carousel state-explore-carousel" data-glue-pagination="state-explore">
3061        <!-- Previous -->
3062        <button type="button" class="glue-carousel__button glue-carousel__button--prev resources-carousel--previous"
3063          aria-label="Previous slide">
3064          <svg aria-hidden="true" class="glue-icon glue-icon--32px">
3065            <use href="/static/img/glue-icons.svg#chevron-left"></use>
3066          </svg>
3067        </button>
3068        <!-- Next -->
3069        <button type="button" class="glue-carousel__button glue-carousel__button--next resources-carousel--next"
3070          aria-label="Next slide">
3071          <svg aria-hidden="true" class="glue-icon glue-icon--32px">
3072            <use href="/static/img/glue-icons.svg#chevron-right"></use>
3073          </svg>
3074        </button>
3075        <!-- LIST -->
3076        <div class="glue-carousel__viewport state-explore-wrapper">
3077          <div class="glue-carousel__list state-explore-list">
3078
3079            <div class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-1" aria-label="slide #1">
3080              <div class="state-explore-card glue-elevation-level-4">
3081                <style>
3082
3083
3084
3085
3086
3087 .state-explore-card-image-0c1f19f {
3088        background-position: center;
3089        background-repeat: no-repeat;
3090        background-size: cover;
3091      }
3092
3093      @media screen  {
3094 .state-explore-card-image-0c1f19f {
3095          background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w600-l80-sg-rw-e365-c0xffffff);
3096        }
3097        @media
3098        only screen  and (-webkit-min-device-pixel-ratio: 2),
3099        only screen  and (min--moz-device-pixel-ratio: 2),
3100        only screen  and (-o-min-device-pixel-ratio: 2/1),
3101        only screen  and ( min-device-pixel-ratio: 2),
3102        only screen  and (min-resolution: 192dpi),
3103        only screen  and (min-resolution: 2dppx) {
3104 .state-explore-card-image-0c1f19f {
3105            background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w1200-l80-sg-rw-e365-c0xffffff);
3106          }
3107        }
3108
3109
3110
3111
3112
3113
3114 .state-explore-card-image-0c1f19f {
3115        background-position: center;
3116        background-repeat: no-repeat;
3117        background-size: cover;
3118      }
3119
3120      @media screen and (min-width: 600px) {
3121 .state-explore-card-image-0c1f19f {
3122          background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w1024-l80-sg-rw-e365-c0xffffff);
3123        }
3124        @media
3125        only screen  and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2),
3126        only screen  and (min-width: 600px) and (min--moz-device-pixel-ratio: 2),
3127        only screen  and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1),
3128        only screen  and (min-width: 600px) and ( min-device-pixel-ratio: 2),
3129        only screen  and (min-width: 600px) and (min-resolution: 192dpi),
3130        only screen  and (min-width: 600px) and (min-resolution: 2dppx) {
3131 .state-explore-card-image-0c1f19f {
3132            background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w2048-l80-sg-rw-e365-c0xffffff);
3133          }
3134        }
3135
3136
3137
3138
3139
3140
3141 .state-explore-card-image-0c1f19f {
3142        background-position: center;
3143        background-repeat: no-repeat;
3144        background-size: cover;
3145      }
3146
3147      @media screen and (min-width: 1024px) {
3148 .state-explore-card-image-0c1f19f {
3149          background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w1440-l80-sg-rw-e365-c0xffffff);
3150        }
3151        @media
3152        only screen  and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2),
3153        only screen  and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2),
3154        only screen  and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1),
3155        only screen  and (min-width: 1024px) and ( min-device-pixel-ratio: 2),
3156        only screen  and (min-width: 1024px) and (min-resolution: 192dpi),
3157        only screen  and (min-width: 1024px) and (min-resolution: 2dppx) {
3158 .state-explore-card-image-0c1f19f {
3159            background-image: url(https://lh3.googleusercontent.com/sPFP49kj4h7zAp8k6hPSQ9nrLdEtyOZfV1WWZEgheSQk8tIdab-ROn-QnDLYXL5IctbgpNPrzlSq_cqkQwV2HrlC86x_82v7AwkO0C03d-x9SAXna-7l=w2880-l80-sg-rw-e365-c0xffffff);
3160          }
3161        }
3162
3163  </style>
3164                <div
3165                  class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-0c1f19f">
3166                </div>
3167
3168                <style>
3169
3170
3171
3172
3173
3174 .state-explore-card-image-51cc20e {
3175        background-position: center;
3176        background-repeat: no-repeat;
3177        background-size: cover;
3178      }
3179
3180      @media screen  {
3181 .state-explore-card-image-51cc20e {
3182          background-image: url(https://lh3.googleusercontent.com/Lg-X1xX90nDoeIRr4d9Z4AFswRJm_hTarx8A_PWOjhNd4Uz0prGQ2ooarhhmuspcxEBZj0tfa8ZpU_K1wiAZczDW4FxYfpzkxXiItLDcIj_p4rAZQaM=w550-l8
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3183        }
3184        @media
3185        only screen  and (-webkit-min-device-pixel-ratio: 2),
3186        only screen  and (min--moz-device-pixel-ratio: 2),
3187        only screen  and (-o-min-device-pixel-ratio: 2/1),
3188        only screen  and ( min-device-pixel-ratio: 2),
3189        only screen  and (min-resolution: 192dpi),
3190        only screen  and (min-resolution: 2dppx) {
3191 .state-explore-card-image-51cc20e {
3192            background-image: url(https://lh3.googleusercontent.com/Lg-X1xX90nDoeIRr4d9Z4AFswRJm_hTarx8A_PWOjhNd4Uz0prGQ2ooarhhmuspcxEBZj0tfa8ZpU_K1wiAZczDW4FxYfpzkxXiItLDcIj_p4rAZQaM=w1100-l80-sg-rw-e365-c0xffffff);
3193          }
3194        }
3195
3196
3197
3198
3199
3200
3201 .state-explore-card-image-51cc20e {
3202        background-position: center;
3203        background-repeat: no-repeat;
3204        background-size: cover;
3205      }
3206
3207      @media screen and (min-width: 415px) {
3208 .state-explore-card-image-51cc20e {
3209          background-image: url(https://lh3.googleusercontent.com/Lg-X1xX90nDoeIRr4d9Z4AFswRJm_hTarx8A_PWOjhNd4Uz0prGQ2ooarhhmuspcxEBZj0tfa8ZpU_K1wiAZczDW4FxYfpzkxXiItLDcIj_p4rAZQaM=w0-l80-sg-rw-e365-c0xffffff);
3210        }
3211        @media
3212        only screen  and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2),
3213        only screen  and (min-width: 415px) and (min--moz-device-pixel-ratio: 2),
3214        only screen  and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1),
3215        only screen  and (min-width: 415px) and ( min-device-pixel-ratio: 2),
3216        only screen  and (min-width: 415px) and (min-resolution: 192dpi),
3217        only screen  and (min-width: 415px) and (min-resolution: 2dppx) {
3218 .state-explore-card-image-51cc20e {
3219            background-image: url(https://lh3.googleusercontent.com/Lg-X1xX90nDoeIRr4d9Z4AFswRJm_hTarx8A_PWOjhNd4Uz0prGQ2ooarhhmuspcxEBZj0tfa8ZpU_K1wiAZczDW4FxYfpzkxXiItLDcIj_p4rAZQaM=w0-l80-sg-rw-e365-c0xffffff);
3220          }
3221        }
3222
3223  </style>
3224                <div
3225                  class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-51cc20e">
3226                </div>
3227                <div class="state-explore-card-content">
3228                  <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p>
3229                  <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline">
3230                    Wren &amp; Ivy
3231                  </h3>
3232                  <div class="state-explore-card-location">
3233                    <svg role="img" class="glue-icon glue-icon--24px">
3234                      <use xlink:href="#location-pin"></use>
3235                    </svg>
3236                    <p class="glue-caption state-explore-card-city">
3237                      Madison, Mississippi
3238                    </p>
3239                  </div>
3240                  <p class="state-explore-card-quote">
3241                    <q>I can bounce ideas off of Gemini. It’s like a song co-writer. It feels like a collaboration and it’s actually made me more creative.</q>
3242                  </p>
3243                  <p class="glue-font-weight-medium state-explore-card-quote-name">
3244                    B.C. Rogers III
3245                  </p>
3246                  <p class="state-explore-card-quote-title">
3247                    Owner
3248                  </p>
3249                  <a href="/state/ms/#wren-and-ivy"
3250                    class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta"
3251                    tabindex="0"
3252                    aria-label="Read story about Wren &amp; Ivy">
3253                    Read story
3254                    <svg role="img" class="glue-icon glue-icon--arrow-forward">
3255                      <use xlink:href="#chevron-right"></use>
3256                    </svg>
3257                  </a>
3258                </div>
3259              </div>
3260            </div>
3261
3262            <div class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-2" aria-label="slide #2">
3263              <div class="state-explore-card glue-elevation-level-4">
3264                <style>
3265
3266
3267
3268
3269
3270 .state-explore-card-image-7979c4e {
3271        background-position: center;
3272        background-repeat: no-repeat;
3273        background-size: cover;
3274      }
3275
3276      @media screen  {
3277 .state-explore-card-image-7979c4e {
3278          background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w600-l80-sg-rw-e365-c0xffffff);
3279        }
3280        @media
3281        only screen  and (-webkit-min-device-pixel-ratio: 2),
3282        only screen  and (min--moz-device-pixel-ratio: 2),
3283        only screen  and (-o-min-device-pixel-ratio: 2/1),
3284        only screen  and ( min-device-pixel-ratio: 2),
3285        only screen  and (min-resolution: 192dpi),
3286        only screen  and (min-resolution: 2dppx) {
3287 .state-explore-card-image-7979c4e {
3288            background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w1200-l80-sg-rw-e365-c0xffffff);
3289          }
3290        }
3291
3292
3293
3294
3295
3296
3297 .state-explore-card-image-7979c4e {
3298        background-position: center;
3299        background-repeat: no-repeat;
3300        background-size: cover;
3301      }
3302
3303      @media screen and (min-width: 600px) {
3304 .state-explore-card-image-7979c4e {
3305          background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w1024-l80-sg-rw-e365-c0xffffff);
3306        }
3307        @media
3308        only screen  and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2),
3309        only screen  and (min-width: 600px) and (min--moz-device-pixel-ratio: 2),
3310        only screen  and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1),
3311        only screen  and (min-width: 600px) and ( min-device-pixel-ratio: 2),
3312        only screen  and (min-width: 600px) and (min-resolution: 192dpi),
3313        only screen  and (min-width: 600px) and (min-resolution: 2dppx) {
3314 .state-explore-card-image-7979c4e {
3315            background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w2048-l80-sg-rw-e365-c0xffffff);
3316          }
3317        }
3318
3319
3320
3321
3322
3323
3324 .state-explore-card-image-7979c4e {
3325        background-position: center;
3326        background-repeat: no-repeat;
3327        background-size: cover;
3328      }
3329
3330      @media screen and (min-width: 1024px) {
3331 .state-explore-card-image-7979c4e {
3332          background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w1440-l80-sg-rw-e365-c0xffffff);
3333        }
3334        @media
3335        only screen  and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2),
3336        only screen  and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2),
3337        only screen  and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1),
3338        only screen  and (min-width: 1024px) and ( min-device-pixel-ratio: 2),
3339        only screen  and (min-width: 1024px) and (min-resolution: 192dpi),
3340        only screen  and (min-width: 1024px) and (min-resolution: 2dppx) {
3341 .state-explore-card-image-7979c4e {
3342            background-image: url(https://lh3.googleusercontent.com/l9X0WRtLo9xj9ccr7ALfSXtCKmK53sndvS1M9Nu1oLQe7NdoSuz1RwlmhwAcddPZntiaVuBKqexYC0ZuD6VdFIxhcBE-1NBUK7EAeBi5llmApLjjxCE=w2880-l80-sg-rw-e365-c0xffffff);
3343          }
3344        }
3345
3346  </style>
3347                <div
3348                  class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-7979c4e">
3349                </div>
3350
3351                <style>
3352
3353
3354
3355
3356
3357 .state-explore-card-image-ee83335 {
3358        background-position: center;
3359        background-repeat: no-repeat;
3360        background-size: cover;
3361      }
3362
3363      @media screen  {
3364 .state-explore-card-image-ee83335 {
3365          background-image: url(https://lh3.googleusercontent.com/j5iR8XriqfpFO6mOJJ4RyCC0COb21LaotffNMRjzVn6nUYMe_hnlDhxW_F_3s3PrTu8AG8CeBFRbFeXFrG3LsaAlFEET8fQ2XRL-BjsFO1gfQUnup9M=w550-l8
33650-sg-rw-e365-c0xffffff);
3366        }
3367        @media
3368        only screen  and (-webkit-min-device-pixel-ratio: 2),
3369        only screen  and (min--moz-device-pixel-ratio: 2),
3370        only screen  and (-o-min-device-pixel-ratio: 2/1),
3371        only screen  and ( min-device-pixel-ratio: 2),
3372        only screen  and (min-resolution: 192dpi),
3373        only screen  and (min-resolution: 2dppx) {
3374 .state-explore-card-image-ee83335 {
3375            background-image: url(https://lh3.googleusercontent.com/j5iR8XriqfpFO6mOJJ4RyCC0COb21LaotffNMRjzVn6nUYMe_hnlDhxW_F_3s3PrTu8AG8CeBFRbFeXFrG3LsaAlFEET8fQ2XRL-BjsFO1gfQUnup9M=w1100-l80-sg-rw-e365-c0xffffff);
3376          }
3377        }
3378
3379
3380
3381
3382
3383
3384 .state-explore-card-image-ee83335 {
3385        background-position: center;
3386        background-repeat: no-repeat;
3387        background-size: cover;
3388      }
3389
3390      @media screen and (min-width: 415px) {
3391 .state-explore-card-image-ee83335 {
3392          background-image: url(https://lh3.googleusercontent.com/j5iR8XriqfpFO6mOJJ4RyCC0COb21LaotffNMRjzVn6nUYMe_hnlDhxW_F_3s3PrTu8AG8CeBFRbFeXFrG3LsaAlFEET8fQ2XRL-BjsFO1gfQUnup9M=w0-l80-sg-rw-e365-c0xffffff);
3393        }
3394        @media
3395        only screen  and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2),
3396        only screen  and (min-width: 415px) and (min--moz-device-pixel-ratio: 2),
3397        only screen  and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1),
3398        only screen  and (min-width: 415px) and ( min-device-pixel-ratio: 2),
3399        only screen  and (min-width: 415px) and (min-resolution: 192dpi),
3400        only screen  and (min-width: 415px) and (min-resolution: 2dppx) {
3401 .state-explore-card-image-ee83335 {
3402            background-image: url(https://lh3.googleusercontent.com/j5iR8XriqfpFO6mOJJ4RyCC0COb21LaotffNMRjzVn6nUYMe_hnlDhxW_F_3s3PrTu8AG8CeBFRbFeXFrG3LsaAlFEET8fQ2XRL-BjsFO1gfQUnup9M=w0-l80-sg-rw-e365-c0xffffff);
3403          }
3404        }
3405
3406  </style>
3407                <div
3408                  class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-ee83335">
3409                </div>
3410                <div class="state-explore-card-content">
3411                  <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p>
3412                  <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline">
3413                    Little Seed Farm
3414                  </h3>
3415                  <div class="state-explore-card-location">
3416                    <svg role="img" class="glue-icon glue-icon--24px">
3417                      <use xlink:href="#location-pin"></use>
3418                    </svg>
3419                    <p class="glue-caption state-explore-card-city">
3420                      Lebanon, Tennessee
3421                    </p>
3422                  </div>
3423                  <p class="state-explore-card-quote">
3424                    <q>Gemini and AI Overviews help me with IT or equipment issues. Instead of making a phone call, I upload a photo and it can diagnose it and tell me how to fix it.</q>
3425                  </p>
3426                  <p class="glue-font-weight-medium state-explore-card-quote-name">
3427                    James Ray
3428                  </p>
3429                  <p class="state-explore-card-quote-title">
3430                    Co-owner
3431                  </p>
3432                  <a href="/state/tn/#little-seed-farm"
3433                    class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta"
3434                    tabindex="0"
3435                    aria-label="Read story about Little Seed Farm">
3436                    Read story
3437                    <svg role="img" class="glue-icon glue-icon--arrow-forward">
3438                      <use xlink:href="#chevron-right"></use>
3439                    </svg>
3440                  </a>
3441                </div>
3442              </div>
3443            </div>
3444
3445            <div class="glue-carousel__item state-explore-item" id="state-explore-carousel-item-3" aria-label="slide #3">
3446              <div class="state-explore-card glue-elevation-level-4">
3447                <style>
3448
3449
3450
3451
3452
3453 .state-explore-card-image-03fa992 {
3454        background-position: center;
3455        background-repeat: no-repeat;
3456        background-size: cover;
3457      }
3458
3459      @media screen  {
3460 .state-explore-card-image-03fa992 {
3461          background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w600-l80-sg-rw-e365-c0xffffff);
3462        }
3463        @media
3464        only screen  and (-webkit-min-device-pixel-ratio: 2),
3465        only screen  and (min--moz-device-pixel-ratio: 2),
3466        only screen  and (-o-min-device-pixel-ratio: 2/1),
3467        only screen  and ( min-device-pixel-ratio: 2),
3468        only screen  and (min-resolution: 192dpi),
3469        only screen  and (min-resolution: 2dppx) {
3470 .state-explore-card-image-03fa992 {
3471            background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w1200-l80-sg-rw-e365-c0xffffff);
3472          }
3473        }
3474
3475
3476
3477
3478
3479
3480 .state-explore-card-image-03fa992 {
3481        background-position: center;
3482        background-repeat: no-repeat;
3483        background-size: cover;
3484      }
3485
3486      @media screen and (min-width: 600px) {
3487 .state-explore-card-image-03fa992 {
3488          background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w1024-l80-sg-rw-e365-c0xffffff);
3489        }
3490        @media
3491        only screen  and (min-width: 600px) and (-webkit-min-device-pixel-ratio: 2),
3492        only screen  and (min-width: 600px) and (min--moz-device-pixel-ratio: 2),
3493        only screen  and (min-width: 600px) and (-o-min-device-pixel-ratio: 2/1),
3494        only screen  and (min-width: 600px) and ( min-device-pixel-ratio: 2),
3495        only screen  and (min-width: 600px) and (min-resolution: 192dpi),
3496        only screen  and (min-width: 600px) and (min-resolution: 2dppx) {
3497 .state-explore-card-image-03fa992 {
3498            background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w2048-l80-sg-rw-e365-c0xffffff);
3499          }
3500        }
3501
3502
3503
3504
3505
3506
3507 .state-explore-card-image-03fa992 {
3508        background-position: center;
3509        background-repeat: no-repeat;
3510        background-size: cover;
3511      }
3512
3513      @media screen and (min-width: 1024px) {
3514 .state-explore-card-image-03fa992 {
3515          background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w1440-l80-sg-rw-e365-c0xffffff);
3516        }
3517        @media
3518        only screen  and (min-width: 1024px) and (-webkit-min-device-pixel-ratio: 2),
3519        only screen  and (min-width: 1024px) and (min--moz-device-pixel-ratio: 2),
3520        only screen  and (min-width: 1024px) and (-o-min-device-pixel-ratio: 2/1),
3521        only screen  and (min-width: 1024px) and ( min-device-pixel-ratio: 2),
3522        only screen  and (min-width: 1024px) and (min-resolution: 192dpi),
3523        only screen  and (min-width: 1024px) and (min-resolution: 2dppx) {
3524 .state-explore-card-image-03fa992 {
3525            background-image: url(https://lh3.googleusercontent.com/wqrAyYnBMYMABTTRhJqvWzaXDcfHZ6U8ttMjZaIhrQsbSq2lySbxvk6kpmLaT0NfruxyOiRlq1065JqapgS50OEHWpv7ubSHtglvjm1MeQD6ro1lu-qk=w2880-l80-sg-rw-e365-c0xffffff);
3526          }
3527        }
3528
3529  </style>
3530                <div
3531                  class="state-explore-card-image state-explore-card-image--mobile state-explore-card-image-03fa992">
3532                </div>
3533
3534                <style>
3535
3536
3537
3538
3539
3540 .state-explore-card-image-90cabed {
3541        background-position: center;
3542        background-repeat: no-repeat;
3543        background-size: cover;
3544      }
3545
3546      @media screen  {
3547 .state-explore-card-image-90cabed {
3548          background-image: url(https://lh3.googleusercontent.com/HzQ5WtMdpMWio2WI6izlnO8pzfDXUSyLvANxuqGKN7qCMjtn7pbgCqNPf1S_DIg_weuTSDi3JJ5Ha2Rxijyx6VRdlmlYo3kDT80uhZf1WX-Mc8UlRQ=w550-l8
35480-sg-rw-e365-c0xffffff);
3549        }
3550        @media
3551        only screen  and (-webkit-min-device-pixel-ratio: 2),
3552        only screen  and (min--moz-device-pixel-ratio: 2),
3553        only screen  and (-o-min-device-pixel-ratio: 2/1),
3554        only screen  and ( min-device-pixel-ratio: 2),
3555        only screen  and (min-resolution: 192dpi),
3556        only screen  and (min-resolution: 2dppx) {
3557 .state-explore-card-image-90cabed {
3558            background-image: url(https://lh3.googleusercontent.com/HzQ5WtMdpMWio2WI6izlnO8pzfDXUSyLvANxuqGKN7qCMjtn7pbgCqNPf1S_DIg_weuTSDi3JJ5Ha2Rxijyx6VRdlmlYo3kDT80uhZf1WX-Mc8UlRQ=w1100-l80-sg-rw-e365-c0xffffff);
3559          }
3560        }
3561
3562
3563
3564
3565
3566
3567 .state-explore-card-image-90cabed {
3568        background-position: center;
3569        background-repeat: no-repeat;
3570        background-size: cover;
3571      }
3572
3573      @media screen and (min-width: 415px) {
3574 .state-explore-card-image-90cabed {
3575          background-image: url(https://lh3.googleusercontent.com/HzQ5WtMdpMWio2WI6izlnO8pzfDXUSyLvANxuqGKN7qCMjtn7pbgCqNPf1S_DIg_weuTSDi3JJ5Ha2Rxijyx6VRdlmlYo3kDT80uhZf1WX-Mc8UlRQ=w0-l80-sg-rw-e365-c0xffffff);
3576        }
3577        @media
3578        only screen  and (min-width: 415px) and (-webkit-min-device-pixel-ratio: 2),
3579        only screen  and (min-width: 415px) and (min--moz-device-pixel-ratio: 2),
3580        only screen  and (min-width: 415px) and (-o-min-device-pixel-ratio: 2/1),
3581        only screen  and (min-width: 415px) and ( min-device-pixel-ratio: 2),
3582        only screen  and (min-width: 415px) and (min-resolution: 192dpi),
3583        only screen  and (min-width: 415px) and (min-resolution: 2dppx) {
3584 .state-explore-card-image-90cabed {
3585            background-image: url(https://lh3.googleusercontent.com/HzQ5WtMdpMWio2WI6izlnO8pzfDXUSyLvANxuqGKN7qCMjtn7pbgCqNPf1S_DIg_weuTSDi3JJ5Ha2Rxijyx6VRdlmlYo3kDT80uhZf1WX-Mc8UlRQ=w0-l80-sg-rw-e365-c0xffffff);
3586          }
3587        }
3588
3589  </style>
3590                <div
3591                  class="state-explore-card-image state-explore-card-image--desktop state-explore-card-image-90cabed">
3592                </div>
3593                <div class="state-explore-card-content">
3594                  <p class="glue-eyebrow state-explore-card-eyebrow">Featured Business</p>
3595                  <h3 class="glue-headline glue-headline--headline-4 state-explore-card-headline">
3596                    The Prime Cleaner
3597                  </h3>
3598                  <div class="state-explore-card-location">
3599                    <svg role="img" class="glue-icon glue-icon--24px">
3600                      <use xlink:href="#location-pin"></use>
3601                    </svg>
3602                    <p class="glue-caption state-explore-card-city">
3603                      Miami, Florida
3604                    </p>
3605                  </div>
3606                  <p class="state-explore-card-quote">
3607                    <q>Gemini has been a meaningful upgrade to how we operate at scale.</q>
3608                  </p>
3609                  <p class="glue-font-weight-medium state-explore-card-quote-name">
3610                    Jayger McGough Tomasino
3611                  </p>
3612                  <p class="state-explore-card-quote-title">
3613                    CEO
3614                  </p>
3615                  <a href="/state/fl/#prime-cleaner"
3616                    class="glue-button glue-button--low-emphasis glue-button--icon-right state-explore-card-cta"
3617                    tabindex="0"
3618                    aria-label="Read story about The Prime Cleaner">
3619                    Read story
3620                    <svg role="img" class="glue-icon glue-icon--arrow-forward">
3621                      <use xlink:href="#chevron-right"></use>
3622                    </svg>
3623                  </a>
3624                </div>
3625              </div>
3626            </div>
3627          </div>
3628        </div>
3629        <!-- Navigation dots -->
3630        <div class="glue-carousel__navigation" aria-label="Choose slide to display"></div>
3631      </div>
3632      <div class="state-explore-carousel-a11y a11y-hidden" aria-hidden="false">
3633        <ol>
3634          <li>
3635            <h3>Wren &amp; Ivy</h3>
3636            <q>I can bounce ideas off of Gemini. It’s like a song co-writer. It feels like a collaboration and it’s actually made me more creative.</q>
3637            <p>
3637B.C. Rogers III</p>
3638            <p>Owner</p>
3639            <a href="/state/ms/#wren-and-ivy" aria-label="Read story about Wren &amp; Ivy">Read story</a>
3640          </li>
3641          <li>
3642            <h3>Little Seed Farm</h3>
3643            <q>Gemini and AI Overviews help me with IT or equipment issues. Instead of making a phone call, I upload a photo and it can diagnose it and tell me how to fix it.</q>
3644            <p>James Ray</p>
3645            <p>Co-owner</p>
3646            <a href="/state/tn/#little-seed-farm" aria-label="Read story about Little Seed Farm">Read story</a>
3647          </li>
3648          <li>
3649            <h3>The Prime Cleaner</h3>
3650            <q>Gemini has been a meaningful upgrade to how we operate at scale.</q>
3651            <p>Jayger McGough Tomasino</p>
3652            <p>CEO</p>
3653            <a href="/state/fl/#prime-cleaner" aria-label="Read story about The Prime Cleaner">Read story</a>
3654          </li>
3655        </ol>
3656      </div>
3657    </div>
3658  </div>
3659</div>  </section>
3660
3661  <section class="glue-spacer-5-top state-resources">
3662
3663<div class="resources-section glue-elevation-level-2">
3664  <div class="eir-resources-carousel glue-page collapsed-resources">
3665    <div class="glue-grid glue-spacer-4-bottom">
3666      <div class="glue-grid__col glue-grid__col--span-2"></div>
3667      <div class="glue-grid__col glue-grid__col--span-8">
3668        <h2 class="glue-headline glue-headline--headline-2 glue-text-center resources-carousel--headline">
3669          Google offers a variety of resources to help businesses thrive
3670        </h2>
3671      </div>
3672    </div>
3673    <div class="resources-cta">
3674      <a href="/resources"
3675        class="glue-button glue-button--high-emphasis">
3676        Explore resources
3677      </a>
3678    </div>
3679
3680    <div class="eir-resources-carousel-a11y a11y-hidden" aria-hidden="false">
3681      <ol>
3682        <li>
3683          <h3>Google Business Profile</h3>
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3758                  <a class="footer-link" href="https://services.google.com/fh/files/misc/eir-2021-report.pdf" target="_blank" rel="noopener">
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3763                  <a class="footer-link" href="https://services.google.com/fh/files/misc/eir-2020-report.pdf" target="_blank" rel="noopener">
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3779                    2017
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3789                    2015
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3794                    2014
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3803                  <a class="footer-link" href="https://kstatic.googleusercontent.com/files/6dcf28f531d403cc28c06bc3d64faf528bfba04555eb6e45b9225199b8ce89af406474ef9784fdcc529fc8ff253d07f85e8bd0dfbec78a3e1aaaca4ceb91ae8a" target="_blank" rel="noopener">
3804                    2012
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3808                  <a class="footer-link" href="https://kstatic.googleusercontent.com/files/3282815660c15eaf65d757288068ae105864cc40d0b1c31350e8ade8a7da7245c9ba7dc4976c46cdd9803b71304a39a8e88e3dee241638a1afc47063a8533a9a" target="_blank" rel="noopener">
3809                    2011
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3814                    2010
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3819                    2009
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382854d602bf36a64ad9346131b7561d37f31a9884b22b">2023</option>
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3830                  <option value="https://services.google.com/fh/files/misc/eir-2021-report.pdf">2021</option>
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3833                  <option value="https://kstatic.googleusercontent.com/files/ed56d1f0ea72190c83db9077931ab69a53406ce48b0621788e53b05c909b5e4e358d80b90976f9224368866edc00de1e36c3fb89c569b2452bf20a352500f5c4">2018</option>
3834                  <option value="https://kstatic.googleusercontent.com/files/a70fb7e3d5ac68ab417dbb89d8405367ffad2763901f8cc9c5e8d25e76aeb4efa3c61e27e3a2b59b27123d47e526ac60415152f973f8bda4006fef53fe01807b">2017</option>
3835                  <option value="https://kstatic.googleusercontent.com/files/3184f41e197bf7a7f59e0f7d59391745755a7fcd32ca45d5aa0c46a83c68842d64c8cba1f60c65597b479b86316b20f468d1699dd4207f238b2c879e526d0dd6">2016</option>
3836                  <option value="https://kstatic.googleusercontent.com/files/4f6ac8b5b65010ef6bd8b4f3762e6907b743b3240fce080b8fddd229fea28211e1eb5ed9870f8db94d1139cf6aec41428d99c00ed7e235391c02bebe6fa10b91">2015</option>
3837                  <option value="https://kstatic.googleusercontent.com/files/45ba5c6c2315ea1af8434429d756f241a9a9c392f2784220dbff94bb5c0ce8714fc27ccd0275074c413f755a9d92ec0b282670e4079f8161a0b7d571beb04768">2014</option>
3838                  <option value="https://kstatic.googleusercontent.com/files/0044878c0723d2069b48955da3c638211c8aaa4331925547c39cd3fccf2341cdcfd87745cb49433a7f7282925a2510230599db78e7c79ffec770cc346cbbf73e">2013</option>
3839                  <option value="https://kstatic.googleusercontent.com/files/6dcf28f531d403cc28c06bc3d64faf528bfba04555eb6e45b9225199b8ce89af406474ef9784fdcc529fc8ff253d07f85e8bd0dfbec78a3e1aaaca4ceb91ae8a">2012</option>
3840                  <option value="https://kstatic.googleusercontent.com/files/3282815660c15eaf65d757288068ae105864cc40d0b1c31350e8ade8a7da7245c9ba7dc4976c46cdd9803b71304a39a8e88e3dee241638a1afc47063a8533a9a">2011</option>
3841                  <option value="https://kstatic.googleusercontent.com/files/ca3c6d9ca7a3c166d6eb22a991a47298768415e5f1c6bb049cafa82709325bf44ba17b84543297a81d3d1c51c27171af3985b4fa3ee0295b6cc9712c301dfe8b">2010</option>
3842                  <option value="https://kstatic.googleusercontent.com/files/549401b5db645b0746a508fc45449430f82b7154d0db4acab3f8b23cffbfbe8016bd66af2eaf29a6577450e03a1005c23d638f03dcef0ff60f34e10a4fcc3454">2009</option>
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3850                <p class="glue-small-text"><sup>1</sup>To provide a more complete picture of Google’s economic investment, the 2025 U.S. Economic Impact Report has updated its historical investment reporting methodology which previously focused primarily on physical data center construction. However, physical builds represent only the first component of our long-term commitment to our investments which also include applicable server and networking infrastructure capital expenditure. The current year methodology now includes our historical investment in data center construction, server and networking infrastructure.</p>
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