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91<text x="169.7" y="125" font-family="Poppins, sans-serif" font-weight="300" font-size="24" fill="#16514B">An air quality sensing network, <tspan fill="#007a6b">built by Londoners for Londoners</tspan></text></g>
92</svg>
93</a></div><div class='element element--text ew_3_8  tep_standard va_bottom' ><p style="text-align: center;"><a href="/cdn-cgi/l/email-protection#056d6069756160766e4567776064716d60696a6b616a6b2b6a7762" class="PrimaryButton" target="_blank" rel="noopener">Contact the team</a></p></div></div></div></div><div class='section scheme_2 sh_hero_banner sw_standard sp_standard' ><div class='section_background'  style=" background-image: url('/image/breath_london_banner_1920.webp');  background-position: center;  "></div><div class='section_inner'><div class='row '><div class='element element--text ew_full  tep_standard' ><h1 style="text-align: center;" class="PageHeadingH1">Privacy Policy</h1></div></div></div></div><div class='section scheme_3 sh_auto sw_wide sp_none' ><div class='section_inner'><div class='row '><nav class='element element--breadcrumb ew_full ' aria-label='Breadcrumb'><ol><li><a href='/home' target='_self'>Home</a><span class='breadcrumb_divider'>&nbsp;&nbsp;<&nbsp;&nbsp;</span></li><li aria-current='page'>Privacy Policy</li></ol></nav></div></div></div><div class='section scheme_1 sh_auto sw_standard sp_standard' ><div class='section_inner'><div class='row '><div class='element element--text ew_1_2  tep_standard' ><p class="LargeBody">Breathe London is committed to protecting your privacy and personal data when you contact us or use our services.</p>
94<p>This page outlines our obligations and your rights under data protection legislation, which regulates the use of personal information by all private and public-sector organisations.</p></div><div class='element element--text ew_1_2 scheme_2 tep_extra_large' ><p class="LargeBody"><strong>Contact details</strong></p>
95<p><strong>Post:</strong> LMLF.203 The Leather Market, Lafone House, 11&ndash;13 Weston Street, London, SE1 3ER, GB</p>
96<p><strong>Telephone:</strong> <a href="tel:+442045915660" target="_blank" rel="noopener">020 4591 5660</a></p>
97<p><strong>Email:</strong> <a href="/cdn-cgi/l/email-protection#96fef3fae6f2f3e5fdd6f4e4f3f7e2fef3faf9f8f2f9f8b8f9e4f1" target="_blank" rel="noopener"><span class="__cf_email__" data-cfemail="59313c35293d3c2a32193b2b3c382d313c3536373d363777362b3e">[email&#160;protected]</span></a></p>
98<p></p>
99<p><a href="/cdn-cgi/l/email-protection#7018151c001415031b30120215110418151c1f1e141f1e5e1f0217" class="PrimaryButton">Email us</a></p></div></div></div></div><div class='section scheme_3 sh_auto sw_standard sp_standard' ><div class='section_inner'><div class='row '><div class='element element--text ew_full  tep_standard' ><h2 class="ChapterHeadingH2">Who we are and what we do</h2>
100<p class="BodyCopy"></p>
101<p class="BodyCopy">The Breathe London project is a four-year programme to collect, share and engage organisations with air quality information across London. As part of this, we will be collecting the names and contact details of representatives of Local Authorities, Schools and Hospitals to 
101support the installation of air quality monitors, hand help desk queries and engage organisations and the public on air quality. As partners working on the same programme, data is shared between various partners to support the delivery of the programme.</p>
102<p class="BodyCopy">Users provide data to a project partner to carry out required work as part of the project (eg helpdesk queries, sensor installation, newsletter sign up). As different consortium members are responsible for delivery of different aspects of the project, it is essential that user data be shared with the appropriate partners to allow the completion of activities and meet the user&rsquo;s needs.</p>
103<p class="BodyCopy">Breathe London is a project funded by the Greater London Authority and managed and run by a consortium of organisations made up of Vodafone, Global Action Plan, Airly, CERC, Scotswolds and Ricardo.</p>
104<p class="BodyCopy"></p></div></div><div class='row '><div class='element element--text ew_full  tep_standard' ><h2 class="ChapterHeadingH2">What data we collect and why</h2>
105<p></p>
106<h3 class="ChapterHeadingH2 SubHeadingH3">Newsletter</h3>
107<p class="BodyCopy">The Breathe London newsletter provides users with regular information about the Breathe London programme. Information on name, email address, and organisation are collected to support personalisation of emails and ensure users received the most relevant updates and information for them.</p>
108<p class="BodyCopy">Our newsletter is hosted on MailChimp and the information you provide will be transferred to MailChimp for processing in accordance with their Privacy Policy and Terms.</p>
109<p class="BodyCopy">You can unsubscribe from the newsletter at any point by following the links in the footer of the emails, or by contacting us at <a href="/cdn-cgi/l/email-protection#bed6dbd2cedadbcdd5fedcccdbdfcad6dbd2d1d0dad1d090d1ccd9" target="_blank" rel="noopener"><span class="__cf_email__" data-cfemail="335b565f43575640587351415652475b565f5c5d575c5d1d5c4154">[email&#160;protected]</span></a>.</p>
110<h3 class="SubHeadingH3">Helpdesk</h3>
111<p class="BodyCopy">In using the helpdesk we collect information on your name, email address or phone number, organisation, and any other information provided by you with regards to your question to the helpdesk.</p>
112<h3 class="SubHeadingH3">Sensor network</h3>
113<p class="BodyCopy">For each of the sensors within the network we hold contact information for the individuals and organisations who manage access to the site where the sensor is installed. Where additional sensors have been purchased through the programme, additional payment and contractual information will be held by Airly to facilitate your purchase.</p>
114<h3 class="SubHeadingH3">API</h3>
115<p class="BodyCopy">The Breathe London site provides an application programming interface (api) to share air quality sensor data directly with users. Users can request an API key to access this information. To access the API key, we request the organisation name, contact details and location of the site where the information will be used. This is to allow us to follow up with users of the API in the event of any problems, and to be able to report on the implementation of the data to the project funder (the Greater London Authority).</p>
116<h3 class="SubHeadingH3">Website analytics</h3>
117<p class="BodyCopy">We use Google Analytics to collect information on how this website and its contents are used. The data that is collected is anonymised by Google.</p>
118<p></p></div></div><div class='row '><div class='element element--text ew_full  tep_standard' id='cookies'><h2 class="ChapterHeadingH2">Cookies</h2>
119<p>We use a small number of cookies and other browser storage technologies to make the Breathe London website work smoothly and help us understand how people use it.</p>
120<h3 class="SubHeadingH3">Functional Cookies</h3>
121<p>These are needed to remember settings or choices you've made to make the site work better for you.</p>
122<p><strong>PHP Session Cookie</strong></p>
123<p>This cookie is used to store temporary information during your visit &mdash;
123 for example, your language choice. It&rsquo;s automatically created when you arrive and deleted when you close your browser. It doesn&rsquo;t store any personal data and isn&rsquo;t used to track you.</p>
124<p><strong>mapSettings</strong></p>
125<p>This value is saved in your browser&rsquo;s session storage so the map remembers your zoom level and what information you have visible. It&rsquo;s not shared with anyone and is reset when you close your browser.</p>
126<p><strong>resourceFilter &amp; resourceFilterTag</strong></p>
127<p>This value is saved in your browser&rsquo;s session storage so our resources page remembers your filtering options if set. It&rsquo;s not shared with anyone and is reset when you close your browser.</p>
128<p><strong>chart</strong><strong>Settings</strong></p>
129<p>This value is saved in your browser&rsquo;s session storage so sensor data charts remember your settings and what information you have visible. It&rsquo;s not shared with anyone and is reset when you close your browser.</p>
130<p><strong>Cookie Consent</strong></p>
131<p>This cookie remembers whether you&rsquo;ve chosen to accept or reject optional cookies, so we don&rsquo;t ask you again every time you visit. It doesn&rsquo;t store any personal information.</p>
132<h3 class="SubHeadingH3">Optional Cookies (Analytics)</h3>
133<p>We use Google Analytics to help us understand how visitors use the site &ndash; such as which pages are most popular and how people find us. This helps us improve the site for everyone.</p>
134<p>These cookies are only set if you give your consent.</p>
135<p><strong>Google Analytics (_ga)</strong></p>
136<p>These cookies collect anonymous information about how you use the site. They help us track things like how many people visit each page and how long they stay.</p>
137<p></p></div></div><div class='row '><div class='element element--text ew_full  tep_standard' ><h2 class="ChapterHeadingH2">Who has access to your data</h2>
138<p class="BodyCopy"></p>
139<p class="BodyCopy">Data collected through the Breathe London programme may be shared between the consortium partners and the Greater London Authority in order to facilitate the delivery of the project. Data is only shared between partners when it is necessary for the delivery of the project, such as for the most appropriate member of the consortium to answer a help desk question.</p>
140<p class="BodyCopy"></p></div></div><div class='row '><div class='element element--text ew_full  tep_standard' ><h2 class="ChapterHeadingH2">Lawful basis and data protection rights</h2>
141<p class="BodyCopy"></p>
142<p class="BodyCopy">Data will be collected and shared in order to complete the contractual requirements for the installation of sensors and delivery of training.</p>
143<p class="BodyCopy">Processing is based on the data subject who has given consent (Article 6(1)(a) of the UK GDPR) to the processing of his or her personal data for one or more specific purposes. Consent will be sought for activities such as newsletter sign up and sharing of case studies.</p>
144<p class="BodyCopy"></p></div></div><div class='row '><div class='element element--text ew_full  tep_standard' ><h2 class="ChapterHeadingH2">Data being shared</h2>
145<p class="BodyCopy"></p>
146<p>Representatives of Local Authorities, schools and hospitals provide their organisation name and address, as well as email address, job title and contact phone numbers in order for arrangements to be made for the installation of sensors. Organisational contact details will be requested, but we cannot rule out that people will provide personal contact details (such as mobile phone numbers)</p>
147<p>Data will be shared between the partners collecting the data (typically Global Action Plan and the Greater London Authority) and those responsible for the installation and maintenance of the sensors (Airly and SRL).</p>
148<p>Help desk enquiries received by Global Action Plan will on a case by case basis by shared with other partners to allow the users questions to be answered quickly and accurately. Summaries and reports of data will be shared with the Greater London Authority and other partners to identify and resolve problems, track the success of the publicly funded project and identify opportunities for improvement.</p>
149<p>Public progress updates, stories and photos/media shared by the teams will be collected through the installation and engagement phases of the project and turned into case studies. No content for the case studies will be made public until the organisations have confirmed that they are happy with the content and have obtained all necessary permissions for any photos or references to children.</p>
150<p></p></div></div><div class='row '><div class='element element--text ew_full  tep_standard' ><h2 class="ChapterHeadingH2">How is data being managed</h2>
151<p class="BodyCopy"></p>
152<p class="BodyCopy">As funder and lead partner of the consortium, the GLA and Vodafone are the Data Controllers with the other partners (Global Action Plan, Airly, Ricardo, CERC, Scotswolds) and any of their subcontractors as data processors. Global Action Plan are the main partner for the website and helpdesk.</p>
153<p class="BodyCopy"></p></div></div><div class='row '><div class='element element--text ew_full  tep_standard' ><h2 class="ChapterHeadingH2">Data retention</h2>
154<p class="BodyCopy"></p>
155<p class="BodyCopy">Users can request removal or update of their data at any time by contacting the helpdesk. Their information will then either be removed completely, anonymised, updated or replaced with an alternative contact, depending on the specific relationship the person has to the project.</p>
156<p class="BodyCopy">Users can request a copy of their data at any time.</p>
157<p class="BodyCopy">Data will be kept for the extent of the funded project, and for 6 months beyond to ensure relevant data can be transferred to the Greater London Authority at the end of the funded project.</p>
158<p class="BodyCopy"></p></div></div><div class='row '><div class='element element--text ew_full  tep_standard' ><h2 class="ChapterHeadingH2">How to complain</h2>
159<p class="BodyCopy"></p>
160<p>If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.</p>
161<p>If you remain unhappy with how we&rsquo;ve used your data after raising a complaint with us, you can also complain to the ICO.</p>
162<p>The ICO&rsquo;s address:   &nbsp; &nbsp; &nbsp;&nbsp;</p>
163<p>Information Commissioner&rsquo;s Office<br>Wycliffe House<br>Water Lane<br>Wilmslow<br>Cheshire<br>SK9 5AF</p>
164<p>Helpline number: <a href="tel:+443031231113" target="_blank" rel="noopener">0303 123 1113</a></p>
165<p>Website: <a href="https://www.ico.org.uk/make-a-complaint" target="_blank" rel="noopener">https://www.ico.org.uk/make-a-complaint</a></p>
166<p></p></div></div><div class='row '><div class='element element--text ew_full  tep_standard' ><h2 class="ChapterHeadingH2">Changes to this notice</h2>
167<p class="BodyCopy"></p>
168<p>This notice will be reviewed at least annually, and with any major changes to the scope of the programme overall and specifically this website.</p>
169<p>This page was last updated on: 25/11/2025</p></div></div></div></div><div class='section scheme_2 sh_auto sw_standard sp_extra_large' ><div class='section_inner'><div class='row '><nav class='element element--fmenu ew_3_8 ' aria-label="Footer menu"><ul><li class='footer_menu_logo'><a href='/' aria-label="Homepage"><svg viewBox="0 0 239 23" fill="none" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false">
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186<span class='sr-only'>Homepage</span></a></li><li><a href='/sensors' >Sensors</a></li><li><a href='/about' >About</a></li><li><a href='/developers' >Developers</a></li><li><a href='/privacy-policy' >Privacy Policy</a></li><li><a href='/terms-conditions' >Terms &amp; Conditions</a></li><li><a href='/accessibility-statement' >Accessibility Statement</a></li><li><a href='#' id='cookie-reset'>Change cookie settings</a></li></ul></nav><div class='group ew_5_8'><div class='row '><div class='element element--text ew_full  tep_standard' ><p>If you need to get in touch with the new Breathe London team, have a specific question about your air pollution sensor or on taking action on air pollution, please get in touch using the form below or call us on <span>020 4591 5660.</span></p></div></div><div class='row '><div class='element element--contact ew_full ' ><form action='/api/contact-handler.php' id='contact_form' method='POST' novalidate><div class='required_field_label'>* Indicates required field</div><div class='form-group'><label for='cf_first_name'>First name<span class='sr-only'>&nbsp;for contact us form</span>*</label><input class='form_field' type='text' id='cf_first_name' name='first_name' required aria-describedby='cf_error_first_name' autocomplete='given-name'/><div class='error-message' id='cf_error_first_name' role='alert'></div></div><div class='form-group'><label for='cf_email'>Email address<span class='sr-only'>&nbsp;for contact us form</span>*</label><input class='form_field' type='email' id='cf_email' name='email' required aria-describedby='cf_error_email' autocomplete='email'/><div class='error-message' id='cf_error_email' role='alert'></div></div><div class='form-group'><label for='cf_message'>Your message*</label><textarea class='form_field' id='cf_message' name='message' required aria-describedby='cf_error_message' autocomplete='off'></textarea><div class='error-message' id='cf_error_message' role='alert'></div></div><div style='display: none;' aria-hidden='true'><label for='cf_website'>Leave this field blank</label><input type='text' id='cf_website' name='website' tabindex='-1' autocomplete='off' /></div><input type='hidden' name='form_timestamp' id='cf_form_timestamp' value=''><button type='submit' class='button submit-button' aria-label="Submit c
186ontact us form">Submit</button></form><div class='contact_form_thank_you' role='status' aria-live='polite'><p>Thank you</p></div></div></div><div class='row '><div class='element element--text ew_full  tep_standard' ><p class="SmallPrint"><span style="white-space: pre-wrap;">The information you are providing will be used only for the purpose for which you provide it. If you are selecting to receive our newsletter(s), you are providing your consent for us to process your personal data in this manner for this purpose. We will not add you to any other mailing lists unless you ask us to and we will not pass your details on to third parties. Your personal data will be handled in accordance with our <a href="/privacy-policy" target="_blank" rel="noopener">privacy policy</a>.</span></p></div></div></div></div></div></div><div class='section scheme_4 sh_auto sw_narrow sp_extra_large' ><div class='section_inner'><div class='row '><div class='element element--partner_logos ew_full ' ><div class='partner_logos_top_row'><a class='partner_logo_link' href='https://www.globalactionplan.org.uk'  target='_blank'><img  src='/partner_logo/gap_master_logo_white1.png' srcset='/partner_logo/gap_master_logo_white1_480.webp 480w, /partner_logo/gap_master_logo_white1_960.webp 960w' sizes='(max-width: 480px) 100vw, 960px' alt="Global Action Plan"></a><a class='partner_logo_link' href='https://www.cerc.co.uk/'  target='_blank'><img  style=' height: 2.25rem; '  src='/partner_logo/cerc_whiteout0.png' srcset='/partner_logo/cerc_whiteout0_480.webp 480w, /partner_logo/cerc_whiteout0_960.webp 960w' sizes='(max-width: 480px) 100vw, 960px' alt="Cambridge Environmental Research Consultants (CERC)"></a><a class='partner_logo_link' href='https://airly.org'  target='_blank'><img  style=' height: 2.25rem; '  src='/partner_logo/airly_square_logo01.png' srcset='/partner_logo/airly_square_logo01_480.webp 480w, /partner_logo/airly_square_logo01_960.webp 960w' sizes='(max-width: 480px) 100vw, 960px' alt="Airly - Air quality monitoring"></a><a class='partner_logo_link' href='https://www.vodafone.co.uk/'  target='_blank'><img  src='/partner_logo/vf_business_logo_horiz_rgb_white_no_padding.png' srcset='/partner_logo/vf_business_logo_horiz_rgb_white_no_padding_480.webp 480w, /partner_logo/vf_business_logo_horiz_rgb_white_no_padding_960.webp 960w' sizes='(max-width: 480px) 100vw, 960px' alt="Vodafone"></a><a class='partner_logo_link' href='https://www.scotswolds.com/'  target='_blank'><img  style=' height: 1.4625rem; '  src='/partner_logo/scotswolds_full_white2.png' srcset='/partner_logo/scotswolds_full_white2_480.webp 480w, /partner_logo/scotswolds_full_white2_960.webp 960w' sizes='(max-width: 480px) 100vw, 960px' alt="Scotswolds Ltd - Environmental Monitoring Consultants"></a><a class='partner_logo_link' href='https://www.ricardo.com'  target='_blank'><img  style=' height: 3.75rem; '  src='/partner_logo/ricardo1.png' srcset='/partner_logo/ricardo1_480.webp 480w, /partner_logo/ricardo1_960.webp 960w' sizes='(max-width: 480px) 100vw, 960px' alt="Ricardo"></a></div><div class='partner_logos_lower_row'><a class='mol_logo' href='https://www.london.gov.uk/' target='_blank'><img  src='/img/MoL_in_partnership_with_white.svg' alt="Logo: In partnership with Mayor of London"></a><a class='footer_bp_logo_link' href='https://www.bloomberg.org/' target='_blank'><img class='footer_bp_logo' src='/img/Bloomberg_logo_white_900.png'  alt="Visit Bloomberg Philanthropics website"></a></div></div></div></div></div></main>
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