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1<meta name="next-size-adjust" content=""/><title>The Simple Heart Initiative</title><meta name="description" content="The Simple Heart Initiative builds a mass movement for open rescue through storytelling, training, and impact litigation."/><meta property="og:title" content="The Simple Heart Initiative"/><meta property="og:description" content="Building a mass movement for open rescue through storytelling, training, and impact litigation."/><meta property="og:site_name" content="The Simple Heart Initiative"/><meta property="og:locale" content="en_US"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:site" content="@TheSimpleHeart_"/><meta name="twitter:title" content="The Simple Heart Initiative"/><meta name="twitter:description" content="Building a mass movement for open rescue through storytelling, training, and impact litigation."/><link rel="icon" href="/icon.png?icon.44b2f3d6.png" sizes="400x480" type="image/png"/>
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1</head><body class="antialiased"><div hidden=""><!--$--><!--/$--></div><header class="fixed top-0 left-0 right-0 z-50 bg-[#0a0a0a]/95 backdrop-blur-sm border-b border-white/10"><div class="max-w-6xl mx-auto px-6 h-16 flex items-center justify-between"><a class="flex items-center" href="/"><img alt="Simple Heart" loading="lazy" width="120" height="40" decoding="async" data-nimg="1" class="h-9 w-auto" style="color:transparent" srcSet="/_next/image?url=%2Flogo.png&w=128&q=75 1x, /_next/image?url=%2Flogo.png&w=256&q=75 2x" src="/_next/image?url=%2Flogo.png&w=256&q=75"/></a><nav class="hidden md:flex items-center gap-8"><a class="text-white/70 hover:text-white text-sm font-medium transition-colors" href="/about">About</a><a href="https://savethedogs.io" target="_blank" rel="noopener noreferrer" class="text-white/70 hover:text-white text-sm font-medium transition-colors">Save the Dogs</a><a href="https://blog.simpleheart.org" target="_blank" rel="noopener noreferrer" class="bg-[#cc0000] hover:bg-[#dd1111] text-white text-sm font-semibold px-4 py-2 rounded transition-colors">Read the Blog â</a></nav><button class="md:hidden text-white p-2" aria-label="Toggle menu"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" fill="currentColor" viewBox="0 0 256 256"><path d="M224,128a8,8,0,0,1-8,8H40a8,8,0,0,1,0-16H216A8,8,0,0,1,224,128ZM40,72H216a8,8,0,0,0,0-16H40a8,8,0,0,0,0,16ZM216,184H40a8,8,0,0,0,0,16H216a8,8,0,0,0,0-16Z"></path></svg></button></div></header><main><section class="min-h-screen flex flex-col justify-center pt-16 relative" style="background-image:url('/rescue-action.jpg');background-size:cover;background-position:center"><div class="absolute inset-0 bg-black/70"></div><div class="relative z-10 max-w-5xl mx-auto px-6 py-24"><p class="text-[#cc0000] uppercase tracking-[0.2em] text-xs font-semibold mb-8" style="opacity:0;transform:translateY(24px)">The Simple Heart Initiative</p><h1 class="text-white text-4xl md:text-6xl lg:text-7xl font-black leading-[1.05] mb-8 max-w-4xl" style="opacity:0;transform:translateY(24px)">Animal exploitation is a shadow cast over human civilization.</h1><p class="text-[#cc0000] text-xl md:text-2xl font-bold tracking-wide mb-12" style="opacity:0;transform:translateY(24px)">WE FIGHT THE SHADOW WITH THE LIGHT.</p><div class="flex flex-col sm:flex-row gap-4" style="opacity:0;transform:translateY(24px)"><a href="https://blog.simpleheart.org" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 bg-[#cc0000] hover:bg-[#dd1111] text-white font-semibold px-6 py-3 rounded transition-colors">Read the Blog <svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" fill="currentColor" viewBox="0 0 256 256"><path d="M224.49,136.49l-72,72a12,12,0,0,1-17-17L187,140H40a12,12,0,0,1,0-24H187L135.51,64.48a12,12,0,0,1,17-17l72,72A12,12,0,0,1,224.49,136.49Z"></path></svg></a><a href="https://savethedogs.io" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 border border-white/20 hover:border-white/50 text-white/70 hover:text-white font-medium px-6 py-3 rounded transition-colors">Join Our Latest Campaign</a><a class="inline-flex items-center gap-2 border border-white/20 hover:border-white/50 text-white/70 hover:text-white font-medium px-6 py-3 rounded transition-colors" href="/about">About Us</a></div></div></section><section class="bg-white py-24"><div class="max-w-6xl mx-auto px-6"><div class="mb-14" style="opacity:0;transform:translateY(24px)"><p class="text-[#cc0000] uppercase tracking-[0.2em] text-xs font-semibold mb-3">Our Strategy</p><h2 class="text-3xl md:text-4xl font-black text-[#0a0a0a]">How we build the movement</h2></div><div class="grid md:grid-cols-3 gap-8"><div class="border border-gray-100 rounded-lg p-8 hover:border-[#cc0000]/30 hover:shadow-sm transition-all" style="opacity:0;transform:translateY(24px)"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="currentColor" viewBox="0 0 256 256" class="text-[#cc0000] mb-4"><path d="M240,120a40,40,0,0,1-40,40H160V80h40A40,40,0,0,1,240,120Z" opacity="0.2"></path><path d="M248,120a48.05,48.05,0,0,0-48-48H160.2c-2.91-.17-53.62-3.74-101.91-44.24A16,16,0,0,0,32,40V200a16,16,0,0,0,26.29,12.25c37.77-31.68,77-40.76,93.71-43.3v31.72A16,16,0,0,0,159.12,214l11,7.33A16,16,0,0,0,194.5,212l11.77-44.36A48.07,48.07,0,0,0,248,120ZM48,199.93V40h0c42.81,35.91,86.63,45,104,47.24v65.48C134.65,155,90.84,164.07,48,199.93Zm131,8,0,.11-11-7.33V168h21.6ZM200,152H168V88h32a32,32,0,1,1,0,64Z"></path></svg><h3 class="text-lg font-black uppercase tracking-wide text-[#0a0a0a] mb-3">Storytelling</h3><p class="text-gray-500 text-sm leading-relaxed">We tell the stories that move people to act, and train advocates to do the same. Every rescue is a story that changes minds.</p></div><div class="border border-gray-100 rounded-lg p-8 hover:border-[#cc0000]/30 hover:shadow-sm transition-all" style="opacity:0;transform:translateY(24px)"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="currentColor" viewBox="0 0 256 256" class="text-[#cc0000] mb-4"><path d="M216,113.07v53.22a8,8,0,0,1-2,5.31c-11.3,12.59-38.9,36.4-86,36.4s-74.68-23.81-86-36.4a8,8,0,0,1-2-5.31V113.07L128,160Z" opacity="0.2"></path><path d="M251.76,88.94l-120-64a8,8,0,0,0-7.52,0l-120,64a8,8,0,0,0,0,14.12L32,117.87v48.42a15.91,15.91,0,0,0,4.06,10.65C49.16,191.53,78.51,216,128,216a130,130,0,0,0,48-8.76V240a8,8,0,0,0,16,0V199.51a115.63,115.63,0,0,0,27.94-22.57A15.91,15.91,0,0,0,224,166.29V117.87l27.76-14.81a8,8,0,0,0,0-14.12ZM128,200c-43.27,0-68.72-21.14-80-33.71V126.4l76.24,40.66a8,8,0,0,0,7.52,0L176,143.47v46.34C163.4,195.69,147.52,200,128,200Zm80-33.75a97.83,97.83,0,0,1-16,14.25V134.93l16-8.53ZM188,118.94l-.22-.13-56-29.87a8,8,0,0,0-7.52,14.12L171,128l-43,22.93L25,96,128,41.07,231,96Z"></path></svg><h3 class="text-lg font-black uppercase tracking-wide text-[#0a0a0a] mb-3">Training & Consulting</h3><p class="text-gray-500 text-sm leading-relaxed">We develop leaders in animal rescue, nonviolent direct action, and community organizing. The movement grows one trained advocate at a time.</p></div><div class="border border-gray-100 rounded-lg p-8 hover:border-[#cc0000]/30 hover:shadow-sm transition-all" style="opacity:0;transform:translateY(24px)"><svg xmlns="http://www.w3.org/2000/svg" width="32" height="32" fill="currentColor" viewBox="0 0 256 256" class="text-[#cc0000] mb-4"><path d="M56,88l32,80c0,17.67-20,24-32,24s-32-6.33-32-24ZM200,56l-32,80c0,17.67,20,24,32,24s32-6.33,32-24Z" opacity="0.2"></path><path d="M239.43,133l-32-80h0a8,8,0,0,0-9.16-4.84L136,62V40a8,8,0,0,0-16,0V65.58L54.26,80.19A8,8,0,0,0,48.57,85h0v.06L16.57,165
1a7.92,7.92,0,0,0-.57,3c0,23.31,24.54,32,40,32s40-8.69,40-32a7.92,7.92,0,0,0-.57-3L66.92,93.77,120,82V208H104a8,8,0,0,0,0,16h48a8,8,0,0,0,0-16H136V78.42L187,67.1,160.57,133a7.92,7.92,0,0,0-.57,3c0,23.31,24.54,32,40,32s40-8.69,40-32A7.92,7.92,0,0,0,239.43,133ZM56,184c-7.53,0-22.76-3.61-23.93-14.64L56,109.54l23.93,59.82C78.76,180.39,63.53,184,56,184Zm144-32c-7.53,0-22.76-3.61-23.93-14.64L200,77.54l23.93,59.82C222.76,148.39,207.53,152,200,152Z"></path></svg><h3 class="text-lg font-black uppercase tracking-wide text-[#0a0a0a] mb-3">Impact Litigation</h3><p class="text-gray-500 text-sm leading-relaxed">We win cases and set precedents for the Right to Rescue, turning prosecutions into platforms for national education.</p></div></div></div></section><section class="py-24 relative" style="background-image:url('/mbr-facility.png');background-size:cover;background-position:center"><div class="absolute inset-0 bg-black/80"></div><div class="relative z-10 max-w-5xl mx-auto px-6"><div style="opacity:0;transform:translateY(24px)"><p class="text-[#cc0000] uppercase tracking-[0.2em] text-xs font-semibold mb-4">Our Latest Campaign</p><h2 class="text-white text-3xl md:text-5xl font-black leading-tight mb-6 max-w-3xl">Marshall is bigger. It is global. It is next.</h2><p class="text-white/60 text-lg mb-3 max-w-2xl leading-relaxed">Marshall BioResources is one of the largest commercial breeders of dogs for laboratories in the world, operating across the United States and the United Kingdom.</p><p class="text-white/60 text-lg mb-8 max-w-2xl leading-relaxed">The same path that freed dogs at Envigo and Ridglan works here too. Two countries. One target. Join us.</p><a href="https://savethedogs.io/marshall" target="_blank" rel="noopener noreferrer" class="inline-flex items-center gap-2 bg-[#cc0000] hover:bg-[#dd1111] text-white font-semibold px-6 py-3 rounded transition-colors">Get Involved <svg xmlns="http://www.w3.org/2000/svg" width="18" height="18" fill="currentColor" viewBox="0 0 256 256"><path d="M224.49,136.49l-72,72a12,12,0,0,1-17-17L187,140H40a12,12,0,0,1,0-24H187L135.51,64.48a12,12,0,0,1,17-17l72,72A12,12,0,0,1,224.49,136.49Z"></path></svg></a></div></div></section><section class="bg-[#f5f5f5] py-20"><div class="max-w-5xl mx-auto px-6"><div style="opacity:0;transform:translateY(24px)"><div class="grid md:grid-cols-2 gap-10 items-start"><div><p class="text-[#cc0000] uppercase tracking-[0.2em] text-xs font-semibold mb-4">Stay in the fight</p><h2 class="text-3xl md:text-4xl font-black text-[#0a0a0a] mb-4">Stay connected to the movement</h2><p class="text-gray-500 leading-relaxed">Sign up for email updates about rescue actions, campaign milestones, and organizing opportunities. You can add text messages if you want them, or skip them. For long-form updates, follow Wayne's newsletter at<!-- --> <a href="https://blog.simpleheart.org" target="_blank" rel="noopener noreferrer" class="text-[#cc0000] hover:underline">blog.simpleheart.org</a>.</p></div><form class="bg-white rounded-lg p-8 border border-gray-100"><h3 class="text-xl font-black text-[#0a0a0a] mb-1">Get updates</h3><p class="text-gray-500 text-sm mb-6">Stay informed about rescue actions, campaign news, and organizing opportunities. Text messages are optional.</p><div class="space-y-4"><div><label for="sms-name" class="block text-xs font-semibold text-gray-500 uppercase tracking-widest mb-1">Name</label><input id="sms-name" type="text" placeholder="Your name" autoComplete="name" class="w-full border rounded px-4 py-2.5 text-sm focus:outline-none focus:border-[#cc0000] transition-colors border-gray-200" value=""/></div><div><label for="sms-email" class="block text-xs font-semibold text-gray-500 uppercase tracking-widest mb-1">Email</label><input id="sms-email" type="email" placeholder="[email protected]" autoComplete="email" inputMode="email" class="w-full border rounded px-4 py-2.5 text-sm focus:outline-none focus:border-[#cc0000] transition-colors border-gray-200" value=""/></div><div class="border-t border-gray-100 pt-4"><label class="flex gap-3 items-start cursor-pointer"><input type="checkbox" class="mt-0.5 shrink-0 accent-[#cc0000]"/><span class="text-xs text-gray-500 leading-relaxed"><span class="font-semibold text-[#0a0a0a]">Optional:</span> <!-- -->
1I agree to receive recurring SMS messages from<!-- --> <span class="font-semibold text-[#0a0a0a]">The Simple Heart Initiative</span> <!-- -->about campaigns, rescue actions, and organizing updates. Message frequency varies.<!-- --> <span class="font-semibold">Message and data rates may apply.</span> <!-- -->Reply <span class="font-semibold">STOP</span> to cancel at any time.<!-- --> <!-- -->Reply <span class="font-semibold">HELP</span> for help. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.</span></label><p class="text-xs text-gray-400 mt-2 pl-6">Leave this unchecked and you'll still get email updates. Text messages are not required to sign up or to take part in anything we do.</p></div><button type="submit" class="w-full bg-[#cc0000] hover:bg-[#dd1111] disabled:opacity-50 disabled:cursor-not-allowed text-white font-semibold py-3 rounded transition-colors text-sm">Sign Up for Updates</button><p class="text-xs text-gray-400 text-center"><a class="hover:underline" href="/privacy">Privacy Policy</a><span class="mx-2">·</span><a class="hover:underline" href="/terms">Terms of Service</a></p><p class="text-xs text-gray-400 text-center">For long-form updates, you can also<!-- --> <a href="https://blog.simpleheart.org" target="_blank" rel="noopener noreferrer" class="text-[#cc0000] hover:underline">subscribe to our email newsletter</a>.</p></div></form></div></div></div></section></main><!--$--><!--/$--><footer class="bg-[#0a0a0a] text-white/60 border-t border-white/10"><div class="max-w-6xl mx-auto px-6 py-12"><div class="flex flex-col md:flex-row justify-between gap-8"><div><img alt="Simple Heart" loading="lazy" width="140" height="48" decoding="async" data-nimg="1" class="h-10 w-auto mb-3" style="color:transparent" srcSet="/_next/image?url=%2Flogo.png&w=256&q=75 1x, /_next/image?url=%2Flogo.png&w=384&q=75 2x" src="/_next/image?url=%2Flogo.png&w=384&q=75"/><p class="text-white font-bold text-base mb-2">The Simple Heart Initiative</p><p class="text-sm">Building a mass movement for open rescue.</p><a href="/cdn-cgi/l/email-protection#b3daddd5dcf3c0dadec3dfd6dbd6d2c1c79ddcc1d4" class="text-sm text-[#cc0000] hover:text-[#dd1111] transition-colors mt-2 inline-block"><span class="__cf_email__" data-cfemail="630a0d050c23100a0e130f060b060211174d0c1104">[email protected]</span></a></div><div class="flex flex-col gap-2 text-sm"><p class="text-white/30 uppercase tracking-widest text-xs mb-1">Pages</p><a class="hover:text-white transition-colors" href="/about">About</a><a class="hover:text-white transition-colors" href="/financials">Legal</a><a class="hover:text-white transition-colors" href="/privacy">Privacy Policy</a><a class="hover:text-white transition-colors" href="/terms">Terms of Service</a></div><div class="flex flex-col gap-2 text-sm"><p class="text-white/30 uppercase tracking-widest text-xs mb-1">Campaign</p><a href="https://savethedogs.io" target="_blank" rel="noopener noreferrer" class="hover:text-white transition-colors">savethedogs.io</a><a href="https://blog.simpleheart.org" target="_blank" rel="noopener noreferrer" class="hover:text-white transition-colors">Blog</a></div></div><div class="border-t border-white/10 mt-10 pt-6 flex flex-col md:flex-row justify-between gap-2 text-xs text-white/30"><p>© <!-- -->2026<!-- --> The Simple Heart Initiative. All rights reserved.</p><p>The Simple Heart Initiative is a 501(c)(3) nonprofit · EIN 88-2248389 ·<!-- --> <a class="hover:text-white transition-colors underline" href="/financials">Legal</a></p></div></div></footer>
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