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1<meta name="next-size-adjust" content=""/><title>The 1% Perspective â One for the World</title><meta name="description" content="Insights, reflections, and real stories from inside the effective giving movement."/><link rel="canonical" href="https://1fortheworld.org/blog"/><meta property="og:title" content="The 1% Perspective"/><meta property="og:description" content="Insights, reflections, and real stories from inside the effective giving movement."/><meta property="og:url" content="https://1fortheworld.org/blog"/><meta property="og:site_name" content="One for the World"/><meta property="og:image" content="https://1fortheworld.org/images/share-card.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:image:alt" content="One for the World"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="The 1% Perspective"/><meta name="twitter:description" content="Insights, reflections, and real stories from inside the effective giving movement."/><meta name="twitter:image" content="https://1fortheworld.org/images/share-card.png"/><meta name="twitter:image:alt" content="One for the World"/><meta name="twitter:image:width" content="1200"/><meta name="twitter:image:height" content="630"/><link rel="icon" href="/favicon.ico?favicon.1kl9gm6lpb6_n.ico" sizes="48x48" type="image/x-icon"/><link rel="icon" href="/icon.svg?icon.3_17-5xg-okpd.svg" sizes="any" type="image/svg+xml"/><link rel="apple-touch-icon" href="/apple-icon.png?apple-icon.1pne9g6enq5tp.png" sizes="180x180" type="image/png"/>
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1</head><body class="flex min-h-screen flex-col bg-white font-sans text-md text-gray-700 antialiased"><div hidden=""><!--$--><!--/$--></div><a href="#main-content" class="sr-only focus:not-sr-only focus:absolute focus:left-4 focus:top-4 focus:z-50 focus:rounded-md focus:bg-black focus:px-4 focus:py-2 focus:text-white">Skip to main content</a><header class="relative z-50 bg-surface-dark text-white"><div class="mx-auto flex h-[72px] max-w-[1266px] items-center justify-between gap-8 px-4 lg:h-20 lg:px-6"><a aria-label="One for the World â home" class="focus-ring" href="/"><img alt="One for the World" width="3817" height="1224" decoding="async" data-nimg="1" class="h-8 w-auto lg:h-9" style="color:transparent" src="/brand/secondary-logo-white.svg?dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv"/></a><div class="flex items-center"><nav aria-label="Main" class="hidden items-center gap-5 lg:flex"><div class="relative"><button type="button" aria-expanded="false" aria-controls="_R_1b3ivb_" class="focus-ring flex items-center gap-1 text-sm font-medium text-white hover:text-primary-800">About<svg aria-hidden="true" viewBox="0 0 12 12" class="h-3 w-3 transition-transform "><path d="M2 4l4 4 4-4" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div><div class="relative"><button type="button" aria-expanded="false" aria-controls="_R_2b3ivb_" class="focus-ring flex items-center gap-1 text-sm font-medium text-white hover:text-primary-800">Join the Movement<svg aria-hidden="true" viewBox="0 0 12 12" class="h-3 w-3 transition-transform "><path d="M2 4l4 4 4-4" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div><div class="relative"><button type="button" aria-expanded="false" aria-controls="_R_3b3ivb_" class="focus-ring flex items-center gap-1 text-sm font-medium text-white hover:text-primary-800">Take the Pledge<svg aria-hidden="true" viewBox="0 0 12 12" class="h-3 w-3 transition-transform "><path d="M2 4l4 4 4-4" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></button></div><a class="focus-ring whitespace-nowrap text-sm font-medium text-white hover:text-primary-800" target="_blank" rel="noopener noreferrer" title="Opens in a new tab" href="https://donational.org/login">Manage Your Pledge</a><a class="focus-ring whitespace-nowrap text-sm font-medium text-white hover:text-primary-800" target="_blank" rel="noopener noreferrer" title="Opens in a new tab" href="https://1fortheworld.donational.org/one-time-donation">One-Time Donation</a><a class="focus-ring whitespace-nowrap text-sm font-medium text-white hover:text-primary-800" href="/blog">Blog</a><a data-cta="" class="focus-ring inline-flex items-center justify-center gap-2 rounded-md font-sans font-semibold normal-case no-underline transition-colors disabled:cursor-not-allowed disabled:opacity-60 bg-primary-950 text-static-white hover:brightness-90 min-h-9 px-4 py-2 text-sm " href="/contact-us">Contact Us</a></nav><button type="button" aria-label="Open navigation" aria-expanded="false" aria-controls="mobile-navigation" class="focus-ring flex size-10 items-center justify-center rounded-lg border border-white/25 text-white lg:hidden"><span aria-hidden="true" class="relative block h-4 w-5"><span class="absolute left-0 top-0 h-0.5 w-5 bg-current transition-transform "></span><span class="absolute left-0 top-[7px] h-0.5 w-5 bg-current transition-opacity "></span><span class="absolute bottom-0 left-0 h-0.5 w-5 bg-current transition-transform "></span></span></button></div></div></header><main id="main-content" class="flex-1"><!--$--><!--/$--><article class="pb-16"><div data-block-motion="quiet" style="display:contents"><section data-block="pageHeader" class="bg-lime-200 relative overflow-hidden"><div class="mx-auto px-4 lg:px-6 max-w-[1266px] relative flex min-h-[362px] items-center py-10"><div data-motion-reveal="true"><p class="text-sm uppercase font-semibold tracking-[0.25em] text-gray-800">Our Blog</p>
1<h1 class="display text-black text-display-md sm:text-display-lg mt-2">The 1% Perspective</h1><p class="display text-display-xs text-gray-900 mt-3">Insights, reflections, and real stories from inside the effective giving movement.</p><div class="rich-text max-w-4xl mt-4"><div class="payload-richtext"><p>Effective giving is more than about the numbers, it's a way of thinking that shifts perspectives on your capacity to do good. Here, we share the ideas behind our work: research on what makes a charity truly effective, updates from the partners on the ground, and stories from pledgers who've made the case their own. Whether you're new to effective giving or have been part of the movement for years, this is where we dig into the questions worth asking.</p></div></div></div></div></section></div><div data-block-motion="quiet" style="display:contents"><section data-block="blogList" class=""><div class="mx-auto px-4 lg:px-6 max-w-[1264px] py-[42px] lg:py-[42px]"><form class="grid gap-3 lg:grid-cols-[1fr_220px_220px_180px_auto] lg:items-end" action="/blog"><label class="flex flex-col gap-1.5 text-sm font-medium text-gray-700"><span class="sr-only">Search articles</span><span class="relative"><img alt="" loading="lazy" width="20" height="20" decoding="async" data-nimg="1" class="pointer-events-none absolute top-1/2 left-4 size-5 -translate-y-1/2" style="color:transparent" src="/icons/search-gray.svg?dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv"/><input type="search" placeholder="Search" class="focus-ring h-12 w-full rounded-lg border border-gray-300 bg-white py-3 pr-4 pl-11 text-md text-gray-900 shadow-xs placeholder:text-gray-500" name="search" value=""/></span></label><label class="flex flex-col gap-1.5 text-sm font-medium text-gray-700"><span>Topic</span><select name="topic" class="focus-ring h-12 rounded-lg border border-gray-300 bg-white px-4 text-md text-gray-900 shadow-xs"><option value="" selected="">All topics</option><option value="1">Editorial</option><option value="2">Pledge</option></select></label><label class="flex flex-col gap-1.5 text-sm font-medium text-gray-700"><span>Author</span><select name="author" class="focus-ring h-12 rounded-lg border border-gray-300 bg-white px-4 text-md text-gray-900 shadow-xs"><option value="" selected="">All authors</option><option value="1">Frank Fredericks</option></select></label><label class="flex flex-col gap-1.5 text-sm font-medium text-gray-700"><span>Date</span><select name="date" class="focus-ring h-12 rounded-lg border border-gray-300 bg-white px-4 text-md text-gray-900 shadow-xs"><option value="newest" selected="">Newest first</option><option value="oldest">Oldest first</option></select></label><button class="focus-ring inline-flex items-center justify-center gap-2 rounded-md font-sans font-semibold normal-case no-underline transition-colors disabled:cursor-not-allowed disabled:opacity-60 bg-primary-950 text-static-white hover:brightness-90 min-h-11 px-[18px] py-2.5 text-md h-12 rounded-lg font-medium" type="submit">Apply filters</button></form><div class="mt-6 flex min-h-6 items-center justify-between gap-4 text-sm text-gray-700 lg:mt-8"><p>Showing 1 of 1 articles</p></div><ul class="mt-8 grid gap-8 lg:grid-cols-3"><li data-motion-card="true" class="group relative flex min-h-[524px] flex-col gap-8 bg-white shadow-xs transition-shadow hover:shadow-md overflow-hidden rounded-xl border-[0.5px] border-[#cbcccd] p-4"><span class="relative block w-full"><img alt="woman holding a baby with a mosquito net package on her head" loading="eager" width="768" height="512" decoding="async" data-nimg="1" class="h-60 w-full rounded-lg object-cover" style="color:transparent" sizes="(min-width: 1024px) 336px, calc(100vw - 80px)" srcSet="/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=32&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 32w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=48&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 48w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=64&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 64w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=96&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 96w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=128&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 128w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=256&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 256w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=384&q=75&
1dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 384w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=640&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 640w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=750&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 750w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=828&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 828w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=1080&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 1080w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=1200&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 1200w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=1920&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 1920w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=2048&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 2048w, /_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=3840&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv 3840w" src="/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fwhy-i-increased-my-pledge-to-2-percent-768x512.jpg&w=3840&q=75&dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv"/><span data-photo-credit="true" data-credit-position="bottom-right" class="pointer-events-none absolute z-10 max-w-[calc(100%-0.75rem)] rounded-sm px-1 py-px font-sans text-[9px] leading-tight font-light tracking-wide backdrop-blur-[2px] [overflow-wrap:anywhere] sm:max-w-[calc(100%-1rem)] sm:text-[10px] right-1.5 bottom-1.5 text-right sm:right-2 sm:bottom-2 bg-static-black/35 text-static-white/90">Photo courtesy of Against Malaria Foundation</span></span><div class="flex flex-1 flex-col justify-between gap-6"><div class="flex flex-col gap-3"><p class="text-sm font-semibold text-primary-950">Frank Fredericks<!-- --> - <!-- -->24 Sept 2026</p><div class="flex items-start gap-4"><h2 class="display flex-1 text-display-xs text-gray-900"><a class="focus-ring rounded-sm after:absolute after:inset-0 after:content-[''] group-hover:text-primary-950" href="/blog/the-one-percent-perspective">Why I Increased My Pledge to 2%</a></h2><img alt="" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="mt-1 size-6" style="color:transparent" src="/icons/blog/arrow-up-right.svg?dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv"/></div><p class="text-md text-gray-500">This year, there is a new urgency to our work. </p></div><ul class="relative z-10 flex flex-wrap gap-2"><li><a class="focus-ring block rounded-full px-2.5 py-0.5 text-sm font-medium hover:underline bg-primary-300 text-primary-950" href="/blog?topic=1">Editorial</a></li><li><a class="focus-ring block rounded-full px-2.5 py-0.5 text-sm font-medium hover:underline bg-primary-300 text-primary-950" href="/blog?topic=2">Pledge</a></li></ul></div></li></ul></div></section></div></article><!--$--><!--/$--></main><footer class="bg-surface-dark text-white"><div class="mx-auto flex max-w-7xl flex-col gap-12 px-4 py-12 xl:gap-16 xl:px-8 xl:pb-12 xl:pt-16"><div data-footer-container="primary" class="flex flex-col justify-between gap-12 xl:flex-row"><div class="flex w-full flex-col gap-6 md:max-w-80 xl:gap-11"><div data-footer-logo="true" class="flex h-[38px] w-[142px] items-center"><img alt="One for the World" loading="lazy" width="3527" height="928" decoding="async" data-nimg="1" class="h-auto w-full" style="color:transparent" src="/brand/secondary-logo-trimmed-white.svg?dpl=dpl_2Xjc84DCpcaFnxFpwTaFNJF4nmTv"/></div><div class="footer-supporting-copy flex flex-col gap-4 xl:gap-3.5"><div class="rich-text"><div class="payload-richtext"><p>One for the World is a non-profit 501(c)(3) organization, EIN: 84-2124550.</p></div></div><p>One for the World UK is a 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