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https://www.plainenglish.co.uk/campaigning

html plainenglish.co.uk collected 2026-09-24 15:26:58 UTC 88,466 bytes, 2,057 lines download raw bytes

1<!doctype html >
2<html xmlns="http://www.w3.org/1999/xhtml" lang="en"
3      class="ios-preview-native-scroll">
4<head>
5    <meta charset="utf-8">
6    
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43
44
45<script type="text/javascript">
46    window._currentDevice = 'desktop';
47    window.Parameters = window.Parameters || {
48        HomeUrl: 'http://www.plainenglish.co.uk/',
49
50        SystemID: '1AND1_EU_PROD',
51        SiteAlias: '08adc49f98924cb8b7dddec4cafb071e',
52        SiteType: atob('RFVEQU9ORQ=='),
53        PublicationDate: 'Sep 24, 2026',
54        ExternalUid: '0b0bfd7e-1bf5-409d-9662-50f2826498cb',
55        IsSiteMultilingual: false,
56        InitialPostAlias: '',
57        InitialPostPageUuid: '',
58        InitialDynamicItem: '',
59        DynamicPageInfo: {
60            isDynamicPage: false,
61            base64JsonRowData: 'null',
62        },
63        InitialPageAlias: 'campaigning',
64        InitialPageUuid: 'fee2dc67076f48acb6e148b6e5b4d8db',
65        InitialPageId: '711529923',
66        InitialEncodedPageAlias: 'Y2FtcGFpZ25pbmc=',
67        InitialHeaderUuid: '9ae8b850e6fb4c2a8a2c577314c9dbb9',
68        CurrentPageUrl: '',
69        IsCurrentHomePage: false,
70        AllowAjax: false,
71        AfterAjaxCommand: null,
72        HomeLinkText: 'Back To Home',
73        UseGalleryModule: false,
74        CurrentThemeName: 'Layout Theme',
75        ThemeVersion: '500000',
76        DefaultPageAlias: '',
77        RemoveDID: true,
78        WidgetStyleID: null,
79        IsHeaderFixed: false,
80        IsHeaderSkinny: false,
81        IsBfs: true,
82        StorePageAlias: 'null',
83        StorePagesUrls: 'e30=',
84        IsNewStore: 'false',
85        StorePath: '',
86        StoreId: '76439258',
87        StoreVersion: 2,
88        StoreBaseUrl: '',
89        StoreCleanUrl: true,
90        StoreDisableScrolling: true,
91        IsStoreSuspended: false,
92        HasCustomDomain: true,
93        SimpleSite: false,
94        showCookieNotification: true,
95        cookiesNotificationMarkup: ' <div> <p class=\"rteBlock\">In order to provide you with the best online experience this website uses cookies. By using our website, you agree to our use of cookies.<\/p> \n<\/div> \n',
96        translatedPageUrl: '',
97        isFastMigrationSite: false,
98        sidebarPosition: 'NA',
99        currentLanguage: 'en',
100        currentLocale: 'en-gb',
101        NavItems: '{}',
102        errors: {
103            general: 'There was an error connecting to the page.<br/> Make sure you are not offline.',
104            password: 'Incorrect name/password combination',
105            tryAgain: 'Try again'
106        },
107        
108        mapConsent: {
109            message: 'This content is served by a third party, {0}. If enabled, {0} may collect information about your activity.',
110            enable: 'Enable'
111        },
112        NavigationAreaParams: {
113            ShowBackToHomeOnInnerPages: true,
114            NavbarSize: 4,
115            NavbarLiveHomePage: 'http://www.plainenglish.co.uk/',
116            BlockContainerSelector: '.dmBody',
117            NavbarSelector: '#dmNav:has(a)',
118            SubNavbarSelector: '#subnav_main'
119        },
120        hasCustomCode: false,
121        planID: '2202',
122        customTemplateId: 'null',
123        siteTemplateId: 'null',
124        productId: 'DM_DIRECT',
125        disableTracking: true,
126        pageType: 'FROM_SCRATCH',
127        isRuntimeServer: true,
128        isInEditor: false,
129        isInPreview: false,
130        hasNativeStore: false,
131        defaultLang: 'en-gb',
132        hamburgerMigration: null,
133        isFlexSite: false
134    };
135
136    window.Parameters.LayoutID = {};
137    window.Parameters.LayoutID[window._currentDevice] = 6;
138    window.Parameters.LayoutVariationID = {};
139    window.Parameters.LayoutVariationID[window._currentDevice] = 5;
140</script>
140
141
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144
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159
160
161
162
163<!-- Injecting site-wide to the head -->
164
165
166<script type="text/javascript" data-termly-config>
167    window.TERMLY_CUSTOM_BLOCKING_MAP = {
168        'app.multiscreenstore.com': {'\/script.js': 'essential'},
169        'd2j6dbq0eux0bg.cloudfront.net': 'essential',
170        'd34ikvsdm2rlij.cloudfront.net': 'essential',
171        'd1oxsl77a1kjht.cloudfront.net': 'essential',
172        'd3fi9i0jj23cau.cloudfront.net': 'essential',
173        'djqizrxa6f10j.cloudfront.net': 'essential',
174        'd1e443hvef5jf2.cloudfront.net': 'essential'
175    };
176</script>
176
177
178
179
180
181<!-- End Injecting site-wide to the head -->
182
183<!-- Inject secured cdn script -->
184
185
186<!-- ========= Meta Tags ========= -->
187<!-- PWA settings -->
188<script>
189    function toHash(str) {
190        var hash = 5381, i = str.length;
191        while (i) {
192            hash = hash * 33 ^ str.charCodeAt(--i)
193        }
194        return hash >>> 0
195    }
196</script>
vendor: 1 bytes, line 196
196
197<script>
198    (function (global) {
199    //const cacheKey = global.cacheKey;
200    const isOffline = 'onLine' in navigator && navigator.onLine === false;
201    const hasServiceWorkerSupport = 'serviceWorker' in navigator;
202    if (isOffline) {
203        console.log('offline mode');
204    }
205    if (!hasServiceWorkerSupport) {
206        console.log('service worker is not supported');
207    }
208    if (hasServiceWorkerSupport && !isOffline) {
209        window.addEventListener('load', function () {
210            const serviceWorkerPath = '/runtime-service-worker.js?v=3';
211            navigator.serviceWorker
212                .register(serviceWorkerPath, { scope: './' })
213                .then(
214                    function (registration) {
215                        // Registration was successful
216                        console.log(
217                            'ServiceWorker registration successful with scope: ',
218                            registration.scope
219                        );
220                    },
221                    function (err) {
222                        // registration failed :(
223                        console.log('ServiceWorker registration failed: ', err);
224                    }
225                )
226                .catch(function (err) {
227                    console.log(err);
228                });
229        });
230
231        // helper function to refresh the page
232        var refreshPage = (function () {
233            var refreshing;
234            return function () {
235                if (refreshing) return;
236                // prevent multiple refreshes
237                var refreshkey = 'refreshed' + location.href;
238                var prevRefresh = localStorage.getItem(refreshkey);
239                if (prevRefresh) {
240                    localStorage.removeItem(refreshkey);
241                    if (Date.now() - prevRefresh < 30000) {
242                        return; // dont go into a refresh loop
243                    }
244                }
245                refreshing = true;
246                localStorage.setItem(refreshkey, Date.now());
247                console.log('refereshing page');
248                window.location.reload();
249            };
250        })();
251
252        function messageServiceWorker(data) {
253            return new Promise(function (resolve, reject) {
254                if (navigator.serviceWorker.controller) {
255                    var worker = navigator.serviceWorker.controller;
256                    var messageChannel = new MessageChannel();
257                    messageChannel.port1.onmessage = replyHandler;
258                    worker.postMessage(data, [messageChannel.port2]);
259                    function replyHandler(event) {
260                        resolve(event.data);
261                    }
262                } else {
263                    resolve();
264                }
265            });
266        }
267    }
268})(window);
269</script>
269
270<!-- Add manifest -->
271<!-- End PWA settings -->
272
273
274
275<link rel="canonical" href="https://www.plainenglish.co.uk/campaigning">
276
277<meta id="view" name="viewport" content="initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover">
278
279<meta name="apple-mobile-web-app-capable" content="yes">
280
281<!--Add favorites icons-->
282
283<link rel="icon" type="image/x-icon" href="https://cdn.website-editor.net/08adc49f98924cb8b7dddec4cafb071e/site_favicon_16_1746780536077.ico"/>
284
285<!-- End favorite icons -->
286<link rel="preconnect" href="https://le-cdn.website-editor.net"/>
287<link rel="preconnect" href="https://cdn.website-editor.net" crossorigin/>
288<link rel="preconnect" href="https://static-cdn.website-editor.net"/>
289<link rel="preconnect" href="https://cdn.website-editor.net"/>
290
291
292<!-- Prefetch Ecwid Javascript to speed up loading -->
293<link rel="prefetch" href="https://app.multiscreenstore.com/script.js?76439258&lang=en"/>
294<script>
295    if (window.Parameters) {
296        window.Parameters.ecwidScriptUrl = 'https://app.multiscreenstore.com/script.js?76439258&lang=en';
297    }
298</script>
298
299
300
301<!-- render the required CSS and JS in the head section -->
302<script id='d-js-dmapi'>
303    window.SystemID = '1AND1_EU_PROD';
304
305    if (!window.dmAPI) {
306        window.dmAPI = {
307            registerExternalRuntimeComponent: function () {
308            },
309            getCurrentDeviceType: function () {
310                return window._currentDevice;
311            },
312            runOnReady: (ns, fn) => {
313                const safeFn = dmAPI.toSafeFn(fn);
314                ns = ns || 'global_' + Math.random().toString(36).slice(2, 11);
315                const eventName = 'afterAjax.' + ns;
316
317                if (document.readyState === 'complete') {
318                    $.DM.events.off(eventName).on(eventName, safeFn);
319                    setTimeout(function () {
320                        safeFn({
321                            isAjax: false,
322                        });
323                    }, 0);
324                } else {
325                    window?.waitForDeferred?.('dmAjax', () => {
326                        $.DM.events.off(eventName).on(eventName, safeFn);
327                        safeFn({
328                            isAjax: false,
329                        });
330                    });
331                }
332            },
333            toSafeFn: (fn) => {
334                if (fn?.safe) {
335                    return fn;
336                }
337                const safeFn = function (...args) {
338                    try {
339                        return fn?.apply(null, args);
340                    } catch (e) {
341                        console.log('function failed ' + e.message);
342                    }
343                };
344                safeFn.safe = true;
345                return safeFn;
346            }
347        };
348    }
349
350    if (!window.requestIdleCallback) {
351        window.requestIdleCallback = function (fn) {
352            setTimeout(fn, 0);
353        }
354    }
355</script>
355
356
357<!-- loadCSS function header.jsp-->
358
359
360
361
362
363
364<script id="d-js-load-css">
365/**
366 * There are a few <link> tags with CSS resource in them that are preloaded in the page
367 * in each of those there is a "onload" handler which invokes the loadCSS callback
368 * defined here.
369 * We are monitoring 3 main CSS files - the runtime, the global and the page.
370 * When each load we check to see if we can append them all in a batch. If threre
371 * is no page css (which may happen on inner pages) then we do not wait for it
372 */
373(function () {
374  let cssLinks = {};
375  function loadCssLink(link) {
376    link.onload = null;
377    link.rel = "stylesheet";
378    link.type = "text/css";
379  }
380  
381    function checkCss() {
382      const pageCssLink = document.querySelector("[id*='CssLink']");
383      const widgetCssLink = document.querySelector("[id*='widgetCSS']");
384
385        if (cssLinks && cssLinks.runtime && cssLinks.global && (!pageCssLink || cssLinks.page) && (!widgetCssLink || cssLinks.widget)) {
386            const storedRuntimeCssLink = cssLinks.runtime;
387            const storedPageCssLink = cssLinks.page;
388            const storedGlobalCssLink = cssLinks.global;
389            const storedWidgetCssLink = cssLinks.widget;
390
391            storedGlobalCssLink.disabled = true;
392            loadCssLink(storedGlobalCssLink);
393
394            if (storedPageCssLink) {
395                storedPageCssLink.disabled = true;
396                loadCssLink(storedPageCssLink);
397            }
398
399            if(storedWidgetCssLink) {
400                storedWidgetCssLink.disabled = true;
401                loadCssLink(storedWidgetCssLink);
402            }
403
404            storedRuntimeCssLink.disabled = true;
405            loadCssLink(storedRuntimeCssLink);
406
407            requestAnimationFrame(() => {
408                setTimeout(() => {
409                    storedRuntimeCssLink.disabled = false;
410                    storedGlobalCssLink.disabled = false;
411                    if (storedPageCssLink) {
412                      storedPageCssLink.disabled = false;
413                    }
414                    if (storedWidgetCssLink) {
415                      storedWidgetCssLink.disabled = false;
416                    }
417                    // (SUP-4179) Clear the accumulated cssLinks only when we're
418                    // sure that the document has finished loading and the document 
419                    // has been parsed.
420                    if(document.readyState === 'interactive') {
421                      cssLinks = null;
422                    }
423                }, 0);
424            });
425        }
426    }
427  
428
429  function loadCSS(link) {
430    try {
431      var urlParams = new URLSearchParams(window.location.search);
432      var noCSS = !!urlParams.get("nocss");
433      var cssTimeout = urlParams.get("cssTimeout") || 0;
434
435      if (noCSS) {
436        return;
437      }
438      if (link.href && link.href.includes("d-css-runtime")) {
439        cssLinks.runtime = link;
440        checkCss();
441      } else if (link.id === "siteGlobalCss") {
442        cssLinks.global = link;
443        checkCss();
444      } 
445      
446      else if (link.id && link.id.includes("CssLink")) {
447        cssLinks.page = link;
448        checkCss();
449      } else if (link.id && link.id.includes("widgetCSS")) {
450        cssLinks.widget = link;
451        checkCss();
452      }
453      
454      else {
455        requestIdleCallback(function () {
456          window.setTimeout(function () {
457            loadCssLink(link);
458          }, parseInt(cssTimeout, 10));
459        });
460      }
461    } catch (e) {
462      throw e
463    }
464  }
465  window.loadCSS = window.loadCSS || loadCSS;
466})();
467</script>
467
468
469
470
471<script data-role="deferred-init" type="text/javascript">
472    /* usage: window.getDeferred(<deferred name>).resolve() or window.getDeferred(<deferred name>).promise.then(...)*/
473    function Def() {
474        this.promise = new Promise((function (a, b) {
475            this.resolve = a, this.reject = b
476        }).bind(this))
477    }
478
479    const defs = {};
480    window.getDeferred = function (a) {
481        return null == defs[a] && (defs[a] = new Def), defs[a]
482    }
483    window.waitForDeferred = function (b, a, c) {
484        let d = window?.getDeferred?.(b);
485        d
486            ? d.promise.then(a)
487            : c && ["complete", "interactive"].includes(document.readyState)
488                ? setTimeout(a, 1)
489                : c
490                    ? document.addEventListener("DOMContentLoaded", a)
491                    : console.error(`Deferred  does not exist`);
492    };
493</script>
493
494<style id="forceCssIncludes">
495    /* This file is auto-generated from a `scss` file with the same name */
496
497.videobgwrapper{overflow:hidden;position:absolute;z-index:0;width:100%;height:100%;top:0;left:0;pointer-events:none;border-radius:inherit}.videobgframe{position:absolute;width:101%;height:100%;top:50%;left:50%;transform:translateY(-50%) translateX(-50%);object-fit:fill}#dm video.videobgframe{margin:0}@media (max-width:767px){.dmRoot .dmPhotoGallery.newPhotoGallery:not(.photo-gallery-done){min-height:80vh}}@media (min-width:1025px){.dmRoot .dmPhotoGallery.newPhotoGallery:not(.photo-gallery-done){min-height:45vh}}@media (min-width:768px) and (max-width:1024px){.responsiveTablet .dmPhotoGallery.newPhotoGallery:not(.photo-gallery-done){min-height:45vh}}#dm [data-show-on-page-only]{display:none!important}#dmRoot div.stickyHeaderFix div.site_content{margin-top:0!important}#dmRoot div.stickyHeaderFix div.hamburger-header-container{position:relative}@media (min-width:768px) and (max-width:1024px){.responsiveTablet #dm .dmInner .hide-for-medium,[data-hidden-on-tablet]{display:none!important}}
498    
499
500</style>
501<style id="cssVariables" type="text/css">
502    
503</style>
504
505
506
507
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509
510
511
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514
515
516
517
518
519
520
521
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523
524
525
526
527
528
529<!-- Google Fonts Include -->
530
531
532
533
534
535
536
537
538
539
540
541
542
543<!-- loadCSS function fonts.jsp-->
544
545
546
547<link type="text/css" rel="stylesheet" href="https://cdn.website-editor.net/fonts/css2?family=Cardo:wght@400;700&family=PT+Serif:wght@400;700&family=Maven+Pro:[email protected]&family=Exo+2:[email protected]&family=Rokkitt:[email protected]&family=Heebo:[email protected]&family=Lato:wght@100;300;400;700;900&family=Cabin:[email protected]&family=Rubik:[email protected]&family=Source+Sans+Pro:wght@200;300;400;600;700;900&amp;subset=latin-ext&amp;display=swap"  />
548
549<style>
550@font-face {
551  font-family: "Magical-Stylish-Sans-Serif-Demo";
552  src: url("https://cdn.website-editor.net/08adc49f98924cb8b7dddec4cafb071e/fonts/Magical-Stylish-Sans-Serif-Demo-3445_400.otf");
553  font-weight: 400;
554  font-style: normal;
555  font-display: swap;
556}
557</style>
558
559
560<style>
561@font-face {
562  font-family: "SansSerif";
563  src: url("https://cdn.website-editor.net/08adc49f98924cb8b7dddec4cafb071e/fonts/SansSerif-6834_400.ttf");
564  font-weight: 400;
565  font-style: normal;
566  font-display: swap;
567}
568</style>
569
570
571
572
573
574
575<!-- RT CSS Include d-css-runtime-desktop-one-package-structured-global-->
576<link rel="stylesheet" type="text/css" href="https://static-cdn.website-editor.net/mnlt/production/6800/_dm/s/rt/dist/css/d-css-runtime-desktop-one-package-structured-global.min.css" />
577
578<!-- End of RT CSS Include -->
579
580<link type="text/css" rel="stylesheet" href="https://cdn.website-editor.net/WIDGET_CSS/b70108864754814660635631faae8c32.css" id="widgetCSS" />
581
582<!-- Support `img` size attributes -->
583<style>img[width][height] {
584  height: auto;
585}</style>
586
587<!-- Support showing sticky element on page only -->
588<style>
589  body[data-page-alias="campaigning"] #dm [data-show-on-page-only="campaigning"] {
590    display: block !important;
591  }
592</style>
593
594<!-- This is populated in Ajax navigation -->
595<style id="pageAdditionalWidgetsCss" type="text/css">
596</style>
597
598
599
600
601<!-- Site CSS -->
602<link type="text/css" rel="stylesheet" href="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/files/08adc49f98924cb8b7dddec4cafb071e_1.min.css?v=459290d27fe0f82e2d72697a801eae84&Expires=1792852134&Signature=TWiH6cB3d75gsVrZfiD3DGx2dKAZCMybWL9BaRvusvVEWlbuXEQqQWR3m3d-RemWbJ~PvR0gYy6b9Jj5kM7I6~DUPgPJd1BSOx2Rvzyt9A5g7X0xvIO8f8umwfqGAkzAGKK17aM1EnrPgdRfZKL7WeOtuKUE0TR5pH56LWwaXn4e8D12EzK79he8-9GUOmnOYL4yzkf2TTUtJEt2-Vqdu3imBCVsLJgyu9ped9weFZY6PZvUxAGhEJDPQ~NN75M5u8vJtFQqYTq-7~Jq7MmBU-1hoTiavlL04t2F9Ip7YFymmSsq~0pIEppYo-VeLizYiXhCpPOlV6k29KMPuY6JcQ__&Key-Pair-Id=K2NXBXLF010TJW" id="siteGlobalCss" />
603
604
605<!-- additional css file per platform -->
606<link
607        type="text/css" rel="stylesheet"
608        href="/_dm/s/rt/css/oneUndOne/1and1-runtime.css?version=2026-09-24T12_50_33"
609/>
610
611
612<style id="customWidgetStyle" type="text/css">
613    
614</style>
615<style id="innerPagesStyle" type="text/css">
616    
617</style>
618
619
620<style
621        id="additionalGlobalCss" type="text/css"
622>
623</style>
624
625<style id="pagestyle" type="text/css">
626    *#dm *.dmBody a.span.textonly
627{
628	color:rgb(255,255,255) !important;
629}
630*#dm *.dmBody div.dmform-error
631{
632	font-style:normal !important;
633}
634*#dm *.dmBody div.dmforminput textarea
635{
636	font-style:italic !important;
637}
638*#dm *.dmBody div.dmforminput *.fileUploadLink
639{
640	font-style:italic !important;
641}
642*#dm *.dmBody div.checkboxwrapper span
643{
644	font-style:italic !important;
645}
646*#dm *.dmBody div.radiowrapper span
647{
648	font-style:italic !important;
649}
650*#dm *.dmBody nav.u_1144820115
651{
652	color:black !important;
653}
654*#dm *.dmBody div.u_1343887027
655{
656	border-style:solid !important;
657	border-width:3px !important;
658	border-color:rgba(0,75,134,1) !important;
659	background-color:rgba(234,246,255,1) !important;
660}
661*#dm *.dmBody div.u_1069795478
662{
663	border-style:solid !important;
664	border-width:3px !important;
665	border-color:rgba(0,75,134,1) !important;
666	background-color:rgba(234,246,255,1) !important;
667}
668*#dm *.dmBody div.u_1996209180
669{
670	border-style:solid !important;
671	border-width:3px !important;
672	border-color:rgba(0,75,134,1) !important;
673	background-color:rgba(234,246,255,1) !important;
674}
675*#dm *.dmBody *.u_1751816249
676{
677	width:100% !important;
678}
679*#dm *.dmBody div.u_1729685169
680{
681	border-style:solid !important;
682	border-width:3px !important;
683	border-color:rgba(0,75,134,1) !important;
684	background-color:rgba(234,246,255,1) !important;
685}*#dm *.dmBody div.u_1244768867 {
686  border-style:solid !important;
687  border-width:3px !important;
688  border-color:rgba(0,75,134,1) !important;
689  background-color:rgba(234,246,255,1) !important;
690}
691
692*#dm *.dmBody *.u_1001021949
693{
694	width:100% !important;
695}
696
697</style>
698
699<style id="pagestyleDevice" type="text/css">
700    *#dm *.d-page-1716942098 DIV.dmInner
701{
702	background-repeat:no-repeat !important;
703	background-size:cover !important;
704	background-attachment:fixed !important;
705	background-position:50% 50% !important;
706}
707*#dm *.d-page-1716942098 DIV#dmSlideRightNavRight
708{
709	background-repeat:no-repeat !important;
710	background-image:none !important;
711	background-size:cover !important;
712	background-attachment:fixed !important;
713	background-position:50% 50% !important;
714}
715*#dm *.dmBody div.u_1388723209
716{
717	float:none !important;
718	top:0 !important;
719	left:0 !important;
720	width:auto !important;
721	position:relative !important;
722	height:auto !important;
723	padding-top:17.5px !important;
724	padding-left:40px !important;
725	padding-bottom:17.5px !important;
726	margin-right:0 !important;
727	margin-left:0 !important;
728	max-width:100% !important;
729	margin-top:0 !important;
730	margin-bottom:0 !important;
731	padding-right:40px !important;
732	min-width:0 !important;
733	text-align:start !important;
734}
735*#dm *.dmBody div.u_1314865491
736{
737	float:none !important;
738	top:0 !important;
739	left:0 !important;
740	width:auto !important;
741	position:relative !important;
742	height:auto !important;
743	padding-top:2px !important;
744	padding-left:40px !important;
745	padding-bottom:2px !important;
746	margin-right:0 !important;
747	margin-left:0 !important;
748	max-width:100% !important;
749	margin-top:0 !important;
750	margin-bottom:0 !important;
751	padding-right:40px !important;
752	min-width:0 !important;
753	text-align:start !important;
754}
755*#dm *.dmBody div.u_1924896442
756{
757	float:none !important;
758	top:0 !important;
759	left:0 !important;
760	width:calc(100% - 0px) !important;
761	position:relative !important;
762	height:auto !important;
763	padding-top:2px !important;
764	padding-left:0 !important;
765	padding-bottom:2px !important;
766	margin-right:724px !important;
767	margin-left:0 !important;
768	max-width:236px !important;
769	margin-top:-2px !important;
770	margin-bottom:8px !important;
771	padding-right:0 !important;
772	min-width:25px !important;
773	display:block !important;
774}
775*#dm *.dmBody div.u_1514282751
776{
777	float:none !important;
778	top:0 !important;
779	left:0 !important;
780	width:auto !important;
781	position:relative !important;
782	height:auto !important;
783	padding-top:14.5px !important;
784	padding-left:40px !important;
785	padding-bottom:14.5px !important;
786	min-height:auto !important;
787	margin-right:0px !important;
788	margin-left:0px !important;
789	max-width:100% !important;
790	margin-top:0px !important;
791	margin-bottom:0px !important;
792	padding-right:40px !important;
793	min-width:0 !important;
794	text-align:start !important;
795}
796*#dm *.dmBody div.u_1889546790
797{
798	float:none !important;
799	top:0 !important;
800	left:0 !important;
801	width:auto !important;
802	position:relative !important;
803	height:auto !important;
804	padding-top:12px !important;
805	padding-left:40px !important;
806	padding-bottom:12px !important;
807	min-height:auto !important;
808	margin-right:0px !important;
809	margin-left:0px !important;
810	max-width:100% !important;
811	margin-top:0px !important;
812	margin-bottom:0px !important;
813	padding-right:40px !important;
814	min-width:0 !important;
815	text-align:start !important;
816}
817*#dm *.dmBody div.u_1069795478
818{
819	float:none !important;
820	top:0px !important;
821	left:0 !important;
822	width:calc(100% - 0px) !important;
823	position:relative !important;
824	height:auto !important;
825	padding-top:2px !important;
826	padding-left:0px !important;
827	padding-bottom:2px !important;
828	max-width:100% !important;
829	padding-right:0px !important;
830	min-width:25px !important;
831	min-height:auto !important;
832	margin-right:auto !important;
833	margin-left:auto !important;
834	margin-top:0px !important;
835	margin-bottom:8px !important;
836}
837*#dm *.dmBody div.u_1032843799
838{
839	float:none !important;
840	top:0 !important;
841	left:0 !important;
842	width:auto !important;
843	position:relative !important;
844	height:auto !important;
845	padding-top:19.5px !important;
846	padding-left:40px !important;
847	padding-bottom:19.5px !important;
848	min-height:auto !important;
849	margin-right:0px !important;
850	margin-left:0px !important;
851	max-width:100% !important;
852	margin-top:0px !important;
853	margin-bottom:0px !important;
854	padding-right:40px !important;
855	min-width:0 !important;
856	text-align:start !important;
857}
858*#dm *.dmBody div.u_1751816249
859{
860	float:none !important;
861	top:0px !important;
862	left:0 !important;
863	width:calc(100% - 0px) !important;
864	position:relative !important;
865	height:auto !important;
866	padding-top:0px !important;
867	padding-left:0px !important;
868	padding-bottom:0px !important;
869	min-height:auto !important;
870	margin-right:auto !important;
871	margin-left:auto !important;
872	max-width:448px !important;
873	margin-top:18px !important;
874	margin-bottom:0px !important;
875	padding-right:0px !important;
876	min-width:25px !important;
877	text-align:start !important;
878}
879*#dm *.dmBody div.u_1479259518
880{
881	float:none !important;
882	top:0px !important;
883	left:0 !important;
884	width:calc(100% - 0px) !important;
885	position:relative !important;
886	height:auto !important;
887	padding-top:2px !important;
888	padding-left:0px !important;
889	padding-bottom:2px !important;
890	min-height:auto !important;
891	margin-right:auto !important;
892	margin-left:auto !important;
893	max-width:100% !important;
894	margin-top:-13px !important;
895	margin-bottom:8px !important;
896	padding-right:0px !important;
897	min-width:25px !important;
898}
899*#dm *.dmBody div.u_1440068869
900{
901	float:none !important;
902	top:0px !important;
903	left:0 !important;
904	width:calc(100% - 0px) !important;
905	position:relative !important;
906	height:auto !important;
907	padding-top:2px !important;
908	padding-left:0px !important;
909	padding-bottom:2px !important;
910	min-height:auto !important;
911	margin-right:auto !important;
912	margin-left:auto !important;
913	max-width:100% !important;
914	margin-top:-40px !important;
915	margin-bottom:8px !important;
916	padding-right:0px !important;
917	min-width:25px !important;
918}
919*#dm *.dmBody div.u_1729685169
920{
921	float:none !important;
922	top:0px !important;
923	left:0 !important;
924	width:calc(100% - 0px) !important;
925	position:relative !important;
926	height:auto !important;
927	padding-top:2px !important;
928	padding-left:0px !important;
929	padding-bottom:2px !important;
930	max-width:100% !important;
931	padding-right:0px !important;
932	min-width:25px !important;
933	min-height:auto !important;
934	margin-right:auto !important;
935	margin-left:auto !important;
936	margin-top:-40px !important;
937	margin-bottom:8px !important;
938}
939*#dm *.dmBody div.u_1949957505
940{
941	float:none !important;
942	top:0 !important;
943	left:0 !important;
944	width:auto !important;
945	position:relative !important;
946	height:auto !important;
947	padding-top:26.5px !important;
948	padding-left:40px !important;
949	padding-bottom:26.5px !important;
950	min-height:auto !important;
951	margin-right:0px !important;
952	margin-left:0px !important;
953	max-width:100% !important;
954	margin-top:0px !important;
955	margin-bottom:0px !important;
956	padding-right:40px !important;
957	min-width:0 !important;
958	text-align:start !important;
959}
960*#dm *.dmBody div.u_1564495155
961{
962	float:none !important;
963	top:0 !important;
964	left:0 !important;
965	width:auto !important;
966	position:relative !important;
967	height:auto !important;
968	padding-top:33.5px !important;
969	padding-left:40px !important;
970	padding-bottom:33.5px !important;
971	min-height:auto !important;
972	margin-right:0px !important;
973	margin-left:0px !important;
974	max-width:100% !important;
975	margin-top:0px !important;
976	margin-bottom:0px !important;
977	padding-right:40px !important;
978	min-width:0 !important;
979	text-align:start !important;
980}
981*#dm *.dmBody div.u_1244768867
982{
983	float:none !important;
984	top:0px !important;
985	left:0 !important;
986	width:calc(100% - 0px) !important;
987	position:relative !important;
988	height:auto !important;
989	padding-top:2px !important;
990	padding-left:0px !important;
991	padding-bottom:2px !important;
992	max-width:100% !important;
993	padding-right:0px !important;
994	min-width:25px !important;
995	min-height:auto !important;
996	margin-right:auto !important;
997	margin-left:auto !important;
998	margin-top:-40px !important;
999	margin-bottom:8px !important;
1000}
1001*#dm *.dmBody div.u_1449143370
1002{
1003	float:none !important;
1004	top:0 !important;
1005	left:0 !important;
1006	width:auto !important;
1007	position:relative !important;
1008	height:auto !important;
1009	padding-top:28px !important;
1010	padding-left:40px !important;
1011	padding-bottom:28px !important;
1012	min-height:auto !important;
1013	margin-right:0px !important;
1014	margin-left:0px !important;
1015	max-width:100% !important;
1016	margin-top:0px !important;
1017	margin-bottom:0px !important;
1018	padding-right:40px !important;
1019	min-width:0 !important;
1020	text-align:start !important;
1021}
1022*#dm *.dmBody div.u_1380881362
1023{
1024	float:none !important;
1025	top:0px !important;
1026	left:0 !important;
1027	width:calc(100% - 0px) !important;
1028	position:relative !important;
1029	height:auto !important;
1030	padding-top:2px !important;
1031	padding-left:0px !important;
1032	padding-bottom:2px !important;
1033	min-height:auto !important;
1034	margin-right:auto !important;
1035	margin-left:auto !important;
1036	max-width:100% !important;
1037	margin-top:-32px !important;
1038	margin-bottom:8px !important;
1039	padding-right:0px !important;
1040	min-width:25px !important;
1041}
1042*#dm *.dmBody div.u_1286631875
1043{
1044	float:none !important;
1045	top:0 !important;
1046	left:0 !important;
1047	width:auto !important;
1048	position:relative !important;
1049	height:auto !important;
1050	padding-top:13px !important;
1051	padding-left:40px !important;
1052	padding-bottom:13px !important;
1053	min-height:auto !important;
1054	margin-right:0px !important;
1055	margin-left:0px !important;
1056	max-width:100% !important;
1057	margin-top:0px !important;
1058	margin-bottom:0px !important;
1059	padding-right:40px !important;
1060	min-width:0 !important;
1061	text-align:start !important;
1062}
1063*#dm *.dmBody div.u_1628583003
1064{
1065	float:none !important;
1066	top:0px !important;
1067	left:0 !important;
1068	width:calc(100% - 0px) !important;
1069	position:relative !important;
1070	height:auto !important;
1071	padding-top:2px !important;
1072	padding-left:0px !important;
1073	padding-bottom:2px !important;
1074	min-height:auto !important;
1075	margin-right:auto !important;
1076	margin-left:auto !important;
1077	max-width:100% !important;
1078	margin-top:0px !important;
1079	margin-bottom:8px !important;
1080	padding-right:0px !important;
1081	min-width:25px !important;
1082}
1083*#dm *.dmBody div.u_1726879633
1084{
1085	float:none !important;
1086	top:0 !important;
1087	left:0 !important;
1088	width:auto !important;
1089	position:relative !important;
1090	height:auto !important;
1091	padding-top:4px !important;
1092	padding-left:40px !important;
1093	padding-bottom:4px !important;
1094	min-height:auto !important;
1095	margin-right:0px !important;
1096	margin-left:0px !important;
1097	max-width:100% !important;
1098	margin-top:0px !important;
1099	margin-bottom:0px !important;
1100	padding-right:40px !important;
1101	min-width:0 !important;
1102	text-align:start !important;
1103}
1104*#dm *.dmBody div.u_1001021949
1105{
1106	float:none !important;
1107	top:0px !important;
1108	left:0 !important;
1109	width:calc(100% - 0px) !important;
1110	position:relative !important;
1111	height:auto !important;
1112	padding-top:0px !important;
1113	padding-left:0px !important;
1114	padding-bottom:0px !important;
1115	min-height:auto !important;
1116	margin-right:auto !important;
1117	margin-left:auto !important;
1118	max-width:696px !important;
1119	margin-top:0px !important;
1120	margin-bottom:0px !important;
1121	padding-right:0px !important;
1122	min-width:25px !important;
1123	text-align:start !important;
1124}
1125*#dm *.dmBody div.u_1062265478
1126{
1127	float:none !important;
1128	top:0 !important;
1129	left:0 !important;
1130	width:auto !important;
1131	position:relative !important;
1132	height:auto !important;
1133	padding-top:17.5px !important;
1134	padding-left:40px !important;
1135	padding-bottom:17.5px !important;
1136	min-height:auto !important;
1137	margin-right:0px !important;
1138	margin-left:0px !important;
1139	max-width:100% !important;
1140	margin-top:0px !important;
1141	margin-bottom:0px !important;
1142	padding-right:40px !important;
1143	min-width:0 !important;
1144	text-align:start !important;
1145}
1146*#dm *.dmBody div.u_1709768892
1147{
1148	float:none !important;
1149	top:0px !important;
1150	left:0 !important;
1151	width:calc(100% - 0px) !important;
1152	position:relative !important;
1153	height:auto !important;
1154	padding-top:2px !important;
1155	padding-left:0px !important;
1156	padding-bottom:2px !important;
1157	min-height:auto !important;
1158	margin-right:auto !important;
1159	margin-left:auto !important;
1160	max-width:100% !important;
1161	margin-top:69px !important;
1162	margin-bottom:8px !important;
1163	padding-right:0px !important;
1164	min-width:25px !important;
1165}
1166*#dm *.dmBody div.u_1142603949
1167{
1168	float:none !important;
1169	top:0 !important;
1170	left:0 !important;
1171	width:auto !important;
1172	position:relative !important;
1173	height:auto !important;
1174	padding-top:3px !important;
1175	padding-left:40px !important;
1176	padding-bottom:3px !important;
1177	min-height:auto !important;
1178	margin-right:0px !important;
1179	margin-left:0px !important;
1180	max-width:100% !important;
1181	margin-top:0px !important;
1182	margin-bottom:0px !important;
1183	padding-right:40px !important;
1184	min-width:0 !important;
1185	text-align:start !important;
1186}
1187*#dm *.dmBody div.u_1552601345
1188{
1189	float:none !important;
1190	top:0px !important;
1191	left:0 !important;
1192	width:calc(100% - 0px) !important;
1193	position:relative !important;
1194	height:auto !important;
1195	padding-top:2px !important;
1196	padding-left:0px !important;
1197	padding-bottom:2px !important;
1198	min-height:auto !important;
1199	margin-right:auto !important;
1200	margin-left:auto !important;
1201	max-width:100% !important;
1202	margin-top:-8px !important;
1203	margin-bottom:8px !important;
1204	padding-right:0px !important;
1205	min-width:25px !important;
1206}
1207*#dm *.dmBody div.u_1343887027
1208{
1209	float:none !important;
1210	top:0px !important;
1211	left:0 !important;
1212	width:calc(100% - 0px) !important;
1213	position:relative !important;
1214	height:auto !important;
1215	padding-top:2px !important;
1216	padding-left:0px !important;
1217	padding-bottom:2px !important;
1218	max-width:100% !important;
1219	padding-right:0px !important;
1220	min-width:25px !important;
1221	min-height:auto !important;
1222	margin-right:auto !important;
1223	margin-left:auto !important;
1224	margin-top:-26px !important;
1225	margin-bottom:8px !important;
1226}
1227*#dm *.dmBody div.u_1531629068
1228{
1229	float:none !important;
1230	top:0px !important;
1231	left:0px !important;
1232	width:calc(100% - 0px) !important;
1233	position:relative !important;
1234	height:auto !important;
1235	padding-top:2px !important;
1236	padding-left:0px !important;
1237	padding-bottom:2px !important;
1238	margin-right:484px !important;
1239	margin-left:0px !important;
1240	max-width:476px !important;
1241	margin-top:-16px !important;
1242	margin-bottom:0px !important;
1243	padding-right:0px !important;
1244	min-width:25px !important;
1245	display:block !important;
1246	min-height:auto !important;
1247}
1248*#dm *.dmBody div.u_1476951764
1249{
1250	float:none !important;
1251	top:0px !important;
1252	left:0 !important;
1253	width:calc(100% - 0px) !important;
1254	position:relative !important;
1255	height:auto !important;
1256	padding-top:2px !important;
1257	padding-left:0px !important;
1258	padding-bottom:2px !important;
1259	min-height:auto !important;
1260	margin-right:auto !important;
1261	margin-left:auto !important;
1262	max-width:100% !important;
1263	margin-top:-13px !important;
1264	margin-bottom:8px !important;
1265	padding-right:0px !important;
1266	min-width:25px !important;
1267}
1268*#dm *.dmBody div.u_1996209180
1269{
1270	float:none !important;
1271	top:0px !important;
1272	left:0px !important;
1273	width:calc(100% - 0px) !important;
1274	position:relative !important;
1275	height:a
1275uto !important;
1276	padding-top:2px !important;
1277	padding-left:0px !important;
1278	padding-bottom:2px !important;
1279	max-width:100% !important;
1280	padding-right:0px !important;
1281	min-width:25px !important;
1282	min-height:auto !important;
1283	margin-right:145px !important;
1284	margin-left:0px !important;
1285	margin-top:-40px !important;
1286	margin-bottom:8px !important;
1287}
1288
1289</style>
1290
1291<!-- Flex Sections CSS -->
1292
1293
1294
1295
1296
1297
1298
1299<style id="globalFontSizeStyle" type="text/css">
1300    .font-size-14, .size-14, .size-14 > font { font-size: 14px !important; }.font-size-34, .size-34, .size-34 > font { font-size: 34px !important; }.font-size-36, .size-36, .size-36 > font { font-size: 36px !important; }.font-size-18, .size-18, .size-18 > font { font-size: 18px !important; }
1301</style>
1302<style id="pageFontSizeStyle" type="text/css">
1303</style>
1304
1305
1306
1307
1308<style id="hideAnimFix">
1309  .dmDesktopBody:not(.editGrid) [data-anim-desktop]:not([data-anim-desktop='none']), .dmDesktopBody:not(.editGrid) [data-anim-extended] {
1310    visibility: hidden;
1311  }
1312
1313  .dmDesktopBody:not(.editGrid) .dmNewParagraph[data-anim-desktop]:not([data-anim-desktop='none']), .dmDesktopBody:not(.editGrid) .dmNewParagraph[data-anim-extended] {
1314    visibility: hidden !important;
1315  }
1316
1317  #dmRoot:not(.editGrid) .flex-element [data-anim-extended] {
1318    visibility: hidden;
1319  }
1320
1321</style>
1322
1323
1324
1325
1326<style id="fontFallbacks">
1327    @font-face {
1328  font-family: "Cardo Fallback";
1329  src: local('Arial');
1330  ascent-override: 103.8482%;
1331  descent-override: 38.1494%;
1332  size-adjust: 95.354%;
1333  line-gap-override: 0%;
1334 }@font-face {
1335  font-family: "PT Serif Fallback";
1336  src: local('Arial');
1337  ascent-override: 103.293%;
1338  descent-override: 28.4329%;
1339  size-adjust: 100.5876%;
1340  line-gap-override: 0%;
1341 }@font-face {
1342  font-family: "Maven Pro Fallback";
1343  src: local('Arial');
1344  ascent-override: 92.8011%;
1345  descent-override: 20.1951%;
1346  size-adjust: 103.9858%;
1347  line-gap-override: 0%;
1348 }@font-face {
1349  font-family: "Helvetica Fallback";
1350  src: local('Arial');
1351  ascent-override: 77.002%;
1352  descent-override: 22.998%;
1353  line-gap-override: 0%;
1354 }@font-face {
1355  font-family: "Exo 2 Fallback";
1356  src: local('Arial');
1357  ascent-override: 97.1288%;
1358  descent-override: 19.5424%;
1359  size-adjust: 102.8531%;
1360  line-gap-override: 0%;
1361 }@font-face {
1362  font-family: "Arial Fallback";
1363  src: local('Arial');
1364  line-gap-override: 0%;
1365 }@font-face {
1366  font-family: "Rokkitt Fallback";
1367  src: local('Arial');
1368  ascent-override: 85.4571%;
1369  descent-override: 33.4716%;
1370  size-adjust: 95.6035%;
1371  line-gap-override: 0%;
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1537 <div dmwrapped="true" id="dmFirstContainer" class="dmBody u_dmStyle_template_campaigning dm-home-page" themewaschanged="true"> <div id="allWrapper" class="allWrapper"><!-- navigation placeholders --> <div id="dm_content" class="dmContent" role="main"> <div dm:templateorder="170" class="dmHomeRespTmpl mainBorder dmRespRowsWrapper dmFullRowRespTmpl" id="1716942098"> <div class="u_1314865491 dmRespRow" id="1314865491"> <div class="dmRespColsWrapper" id="1681453590"> <div class="dmRespCol large-12 medium-12 small-12" id="1593770372"> <div class="u_1924896442 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1924896442" style="transition: none 0s ease 0s; text-align: left;"><p class="m-size-11 size-14"><span class="font-size-14 m-font-size-11" style="display: unset;"><span style="display: unset;" class="font-size-14 m-font-size-11">You are here:</span> 
1538</span><a href="/" runtime_url="/" type="page" class="font-size-14 m-font-size-11" style="display: unset;">Home</a><span class="font-size-14 m-font-size-11" style="display: unset;"> <span class="font-size-14 m-font-size-11" style="display: unset;">/ Campaigning</span></span><span style="display: initial;" class="font-size-14 m-font-size-11"><br/></span></p></div> 
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1542 <div class="u_1388723209 dmRespRow" id="1388723209"> <div class="dmRespColsWrapper" id="1215736762"> <div class="dmRespCol large-12 medium-12 small-12" id="1704585217"> <div class="u_1531629068 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1531629068" style="text-align: left; display: block;"> <h1 class="m-size-27 size-34"><span style="color:rgb(0, 75, 134);display:initial;font-family:'Exo 2', 'Exo 2 Fallback';" class="font-size-36 m-font-size-29">Campai</span><span style="color:rgb(0, 75, 134);display:initial;font-family:Heebo, 'Heebo Fallback';" class="font-size-34 m-font-size-27">g</span><span style="color:rgb(0, 75, 134);display:initial;font-family:'Exo 2', 'Exo 2 Fallback';" class="font-size-36 m-font-size-29">nin</span><span style="color:rgb(0, 75, 134);display:initial;font-family:Heebo, 'Heebo Fallback';" class="font-size-34 m-font-size-27">g</span></h1> 
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1547 <div class="u_1286631875 dmRespRow" id="1286631875"> <div class="dmRespColsWrapper" id="1471894137"> <div class="dmRespCol large-12 medium-12 small-12" id="1634355041"> <div class="dmNewParagraph u_1476951764" data-element-type="paragraph" data-version="5" id="1476951764" style="transition: none 0s ease 0s; text-align: left; display: block;"><p><strong style="display: initial;">Chrissie Maher founded Plain English Campaign with the sole purpose of fighting gobbledygook, jargon and misleading public information. She launched it by shredding hundreds of official documents in Parliament Square. When a Metropolitan Police constable told Chrissie that no demonstrations were allowed, citing a lengthy unfathomable sentence from the Metropolitan Police Act 1839, Chrissie replied &lsquo;You mean we&rsquo;ve got to get off&rsquo;. Surrounded by members of the news media, the constable had made Chrissie&rsquo;s point as forcibly as the shredding itself.</strong></p><p><span style="display: initial;">&nbsp;</span></p><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="font-size-18 m-font-size-14">Campaigning roots</strong></p><p><span style="display: initial;">Before founding Plain English Campaign, Chrissie spent many years during the late 60s and early 70s involved in community work, which most notably included:</span></p> <ul class="defaultList bullet"><li><span class="" style="display: initial;"><span style="display: initial;">producing a community newspaper - the Tuebrook Bugle &ndash; that was written by local people in their own style</span> 
1548</span></li><li><span style="display: initial;">launching Liverpool News, Britain's first newspaper for adults with reading difficulties</span></li><li><span class="" style="display: initial;"><span style="display: initial;">setting up the Impact Foundation, a print shop and community group to teach typography and printing skills to ordinary people</span> 
1549</span></li><li><span style="display: initial;">serving on the National Consumer Council, a public body established to give an independent voice to consumers in the UK, and</span></li><li><span class="" style="display: initial;"><span style="display: initial;">creating the Form Market, a project to help people fill in forms and claim benefits.</span> 
1550</span></li></ul> 
1551<p><span style="display: initial;">&nbsp;</span></p><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="font-size-18 m-font-size-14">The Tuebrook Bugle</strong></p><p><span style="display: initial;">In 1971, Chrissie set up a community newspaper &lsquo;written for the people, by the people&rsquo;. Chrissie and the small team she had gathered to work on the paper found that a lot of problems were caused by misunderstandings and a lack of communication. The need for plain English was obvious even then.<br/></span></p></div> 
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1555 <div class="u_1726879633 dmRespRow" id="1726879633"> <div class="dmRespColsWrapper" id="1760232874"> <div class="dmRespCol large-12 medium-12 small-12" id="1210286912"> <div class="u_1001021949 imageWidget align-center" data-element-type="image" data-widget-type="image" id="1001021949"><img src="https://le-cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/dms3rep/multi/opt/From+the+d
1555ays+of+the+Bugle...-1920w.png?Expires=1792852134&Signature=GlacIdqV6Ebv8uDkOOHO55CnoR7-6P4-~M~iA4S1h0LM8ffUYVmApBUZsXdTYAFRYxf0fFNI04fQbQXqxSKqQjcA~~y3VCCPcwZ25iTNwjxcroRCHabRA1~Zyo3junl10GsC2G8dkncXIU-i~4UF1vWj~gBWVEC6ca~Qd9JkE-rIAnACKxeIi8widUJxs2uofiaHUsdaS4dK4o2PmaeLH2UNN3QuFfh3XF0mg4e2WAIcfRwwYpiQcdHsVHRKmETsqPCpQ21UUPZvRnUhBnQWgyNOrkBtg3r4cGK3KJL5gf5gRFF8BCtNNC7KMJrpSCJgxxdhYi8RyZ62YyGOFL6fZA__&Key-Pair-Id=K2NXBXLF010TJW" alt="Tuebrook Bugle" id="1760926251" class="" width="539" height="253" data-dm-image-path="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/dms3rep/multi/From+the+days+of+the+Bugle....png" title="Tuebrook Bugle" onerror="handleImageLoadError(this)"/></div> 
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1559 <div class="u_1062265478 dmRespRow" id="1062265478"> <div class="dmRespColsWrapper" id="1977482023"> <div class="dmRespCol large-12 medium-12 small-12" id="1577010572"> <div class="u_1628583003 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1628583003" style="transition: opacity 1s ease-in-out;"><p><span style="display: initial;">The Tuebrook Bugle was a big hit. It told people what was going on, in words they could understand. Suddenly the people of Tuebrook were not as powerless as they once thought they were - trees got planted, drains got cleaned, better books appeared on the shelves in the library and councillors were called to account for their actions.</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span style="display: initial;">After a while, the name of the newspaper was shortened to &lsquo;The Bugle&rsquo; because people in surrounding areas wanted to get involved. The Bugle became more than just a voice for Tuebrook. And because it was so successful, what began in a small house in Liverpool encouraged other communities to publish their own newspapers.</span></p></div> 
1560</div> 
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1563 <div class="dmRespRow" id="1082510088"> <div class="dmRespColsWrapper" id="1784752808"> <div class="dmRespCol large-12 medium-12 small-12" id="1465018376"> <div class="dmNewParagraph" data-element-type="paragraph" data-version="5" id="1267114478" style="transition: opacity 1s ease-in-out;"><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="font-size-18 m-font-size-14">Liverpool News</strong></p><p><span style="display: initial;"><span style="display: initial;">Due to Chrissie largely missing out on formal education, and not being able to read properly until her late teens, she understood the needs of adults with reading difficulties. Spurred on by this, in 1974 she set up Liverpool News, a newspaper in adult format but with simplified sentence structure and layout.</span> 
1564</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span style="display: initial;"><span style="display: initial;">Written by Chrissie and a team of supporters from the Impact Foundation, the newspaper was a great success. After just one year it was being widely used in literacy classes all over the country. This was despite the fact that its content was devoted to news from Liverpool.</span> 
1565</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span style="display: initial;">Chrissie's and her team&rsquo;s writing style was very much a forerunner of the style we encourage to this day.</span></p><p><span style="display: initial;"><br/></span></p><p><span style="display: initial;">On 9 October 1975, Nationwide (a current affairs BBC program) aired an interview with Chrissie about Liverpool News. There is a clip at&nbsp;</span><a href="https://www.facebook.com/reel/1076820364316428" target="_blank" runtime_url="https://www.facebook.com/reel/1076820364316428" type="url" style="display: initial;">https://www.facebook.com/reel/1076820364316428</a><span style="display: initial;">.</span></p></div> 
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1569 <div class="u_1142603949 dmRespRow" id="1142603949"> <div class="dmRespColsWrapper" id="1936385385"> <div class="u_1892216844 dmRespCol small-12 medium-12 large-12" id="1892216844"> <div class="dmNewParagraph u_1343887027" data-element-type="paragraph" data-version="5" id="1343887027" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;">&nbsp;&lsquo;As patron of the Adult Literacy Basic Skills Unit (ALBSU) I have heard about the frustrations, embarrassments and restrictions&nbsp; &nbsp;caused by the vagaries of the written word. I also know about all those emotions from personal experience of trying to write&nbsp; &nbsp; &nbsp; &nbsp;rules for sports events and trying to write a book, never mind attempting to decode the instructions on the coffee machine!&nbsp; &nbsp;Over six million adults in the UK have difficulty reading everyday information such as newspapers, dosage instructions for&nbsp; &nbsp;medicines, bank statements and tax returns. Far more people have difficulty understanding the turgid offerings of some of the&nbsp; &nbsp;bureaucracies that house, support or tax them.</span></p><p><span style="display: initial;"><br/></span></p><p><span style="display: initial;">&nbsp;&lsquo;Using plain English helps many of the most disadvantaged people in society. But the benefits for busy chief executives,&nbsp; &nbsp;lawyers and administrators are far greater. It is vital for organisations to be able to communicate clearly with their customers,&nbsp; &nbsp;policyholders, borrowers and tenants. No-one has the time or patience to wade through long sentences, legalese, small print or&nbsp; &nbsp;tortured English. People want to be able to absorb information quickly, easily and at first reading. Using plain English will help&nbsp; &nbsp;our readers achieve this aim.</span></p><p><span style="display: initial;"><br/></span></p><p><span style="display: initial;">&nbsp;&lsquo;The fight for plain English did not start at this conference, nor will it end here. But the knowledge and experience you share&nbsp; &nbsp; &nbsp;over the next three days will take the campaign a little further.&rsquo;</span></p><p><span style="display: initial;"><br/></span></p><p><strong style="display: initial;">&nbsp;Letter from Buckingham Palace, of a public address delivered by the Princess Royal&nbsp;at one of our award ceremonies</strong></p><p><span style="display: initial;">&nbsp;</span><a href="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/files/uploaded/princessanneweb.png?Expires=1792852134&Signature=P~nVN302PgLlN75p~KVj-8oDiyMKkRlDS3MatPNOsnv79i7K9VbOTWDpOaWY3dF1KH~wUw174Jco~e3tZ4dCZxsueUOv~yIEL-WY77F8DX~xBS7iL6wzXUu-3TWRq5~O3iYtlfdqC8i30BoXm2yiObSUxGS0q-pRupINZCv1GF837GVhwheGQq1P112dWRxPueO1tZ9MYl~QEKKaRVg7nGQGPEdcAQyRsYAT4Uimd4ddM-BqDiFW5-6WEWi5rw7YjIeITqJ3vkoMYsba~f6r62JMiMKL3vbc6PLR9jT5JzFmqlalOLvNpxIkgKj6E7i94OWHRdiHc57l-eWFlh2bDA__&Key-Pair-Id=K2NXBXLF010TJW" target="_blank" runtime_url="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/files/uploaded/princessanneweb.png" file="true" type="file" style="display: initial; font-weight: bold;"><strong>Letter from the Princess Royal</strong></a><span style="display: initial;"><br/></span></p></div> 
1570 <div class="u_1709768892 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1709768892" style="transition: none; text-align: left; display: block;"><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="font-size-18 m-font-size-14">The Form Market</strong></p><p><span class="" style="display: initial;"><span style="display: initial;">By the mid-70s, the National Consumer Council (NCC) had heard about Chrissie&rsquo;s work and invited her to join them as a member. At one of the council meetings in London, Chrissie&rsquo;s idea for giving people information about state benefits they may be entitled to, and the help they need to claim them, was endorsed.<
1570/span> 
1571</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span style="display: initial;">Chrissie&rsquo;s idea received sponsorship from the NCC and ALRA (the Adult Literacy Resource Agency).</span></p></div> 
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1573</div> 
1574</div> 
1575 <div class="u_1889546790 dmRespRow" id="1889546790"> <div class="dmRespColsWrapper" id="1225255659"> <div class="dmRespCol large-12 medium-12 small-12" id="1633027891"> <div class="u_1069795478 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1069795478" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;">&nbsp;&lsquo;Gobbledygook may indicate a failure to think clearly, a contempt for one&rsquo;s clients, or more probably a mixture of both. A system&nbsp; &nbsp;that can&rsquo;t or won&rsquo;t communicate is not a safe place for democracy.&rsquo;</span></p><p><span style="display: initial;"><span class="ql-cursor"></span></span></p><p><strong style="display: initial;">&nbsp;Michael Shanks, former chairman of the National Consumer Council</strong><span style="display: initial;"><br/></span></p></div> 
1576</div> 
1577</div> 
1578</div> 
1579 <div class="u_1514282751 dmRespRow" id="1514282751"> <div class="dmRespColsWrapper" id="1331345380"> <div class="dmRespCol large-12 medium-12 small-12" id="1739836154"> <div class="u_1552601345 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1552601345" style="transition: none; text-align: left; display: block;"><p><span class="" style="display: initial;"><span style="display: initial;">Chrissie assembled and managed a team to open the Form Market. &nbsp;In a converted shop in Salford, she used the skills she had developed on the Tuebrook Bugle and Liverpool News to combat official language, jargon and gobbledygook, in order to help people and small businesses to understand their rights and claim what they were entitled to.</span> 
1580</span></p></div> 
1581 <div class="u_1751816249 imageWidget align-center" data-element-type="image" data-widget-type="image" id="1751816249"><img src="https://le-cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/dms3rep/multi/opt/Form+market-1920w.jpg?Expires=1792852134&Signature=jvFrYNognLp~ad5Y63~LOuIoTtw-HwLnqm7YheAaodzn0EYRUg8PCayeZp--h172gCqDxQRjE8qDMqDrdtqAUStmI4UsN42xd5Y7lTbBl~wBIWbdH27v9AKbL25N51ma1ODMb6YLLdLn1eFaWwZ7Owyk2b~r1U0GNHOwlCC9JH7X89vDiqrb3EwbdtjvMaXgmABOCR2YS6bbrDHxWy9aBoW2-CazKOVimim5tzBe4NCc8MEsjLZmzl~ATBxIsRs93Zqj0GRMvlQ0bUdCHyZ900ynezuvRGbW5TVjGGq7HvEC27M-jSc5mRTUpVCe4wHh4E2qQsHuBUUw9HQS08CLig__&Key-Pair-Id=K2NXBXLF010TJW" alt="Form market" id="1251330367" class="" width="576" height="469" data-dm-image-path="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/dms3rep/multi/Form+market.jpg" title="Form market" onerror="handleImageLoadError(this)"/></div> 
1582</div> 
1583</div> 
1584</div> 
1585 <div class="u_1032843799 dmRespRow" id="1032843799"> <div class="dmRespColsWrapper" id="1550407686"> <div class="dmRespCol large-12 medium-12 small-12" id="1779679070"> <div class="u_1479259518 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1479259518" style="transition: opacity 1s ease-in-out;"><p><span style="display: unset;">The services provided included:</span></p> <ul class="defaultList bullet"><li><span style="display: unset;">help with filling in forms, which were usually poorly written, badly designed and filled with puzzling questions, and</span></li><li><span class="" style="display: unset;"><span style="display: unset;">explaining written information in clear terms.</span> 
1586</span></li></ul> 
1587<p><span style="display: unset;">&nbsp;</span></p><p><span style="display: unset;">All the services proved invaluable to local people. But Chrissie kept asking herself why she and her Form Market colleagues had to spend so much time helping people to understand and fill in forms. Why weren&rsquo;t they clear in the first place?</span></p><p><span style="display: unset;">&nbsp;</span></p><p><span style="display: unset;">And so Plain English Campaign was born.</span></p><p><br/></p><p><span style="display: unset;">The campaign&rsquo;s aims were summarised in its first publication.</span></p></div> 
1588</div> 
1589</div> 
1590</div> 
1591 <div class="dmRespRow" id="1831172021"> <div class="dmRespColsWrapper" id="1143036869"> <div class="dmRespCol large-12 medium-12 small-12" id="1575631673"> <div class="u_1996209180 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1996209180" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;">&nbsp;Plain English Campaign wants to stop the hardship, confusion and waste caused by complicated forms.</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span style="display: initial;">&nbsp;All official forms and leaflets should be written in plain, simple English. So should all agreements about money, goods and&nbsp; &nbsp;services that are signed by members of the public.</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span style="display: initial;">&nbsp;Forms, leaflets and agreements should be easy to follow. They should be set out in a logical sequence with headings in the&nbsp; &nbsp;right places.</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span style="display: initial;">&nbsp;All government departments, local councils and companies should set up their own plain English action groups to rewrite</span></p><p><span style="display: initial;">&nbsp;their forms, letters and agreements.<br/></span></p></div> 
1592</div> 
1593</div> 
1594</div> 
1595 <div class="u_1949957505 dmRespRow" id="1949957505"> <div class="dmRespColsWrapper" id="1493013118"> <div class="dmRespCol large-12 medium-12 small-12" id="1411793601"> <div class="u_1440068869 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1440068869" style="transition: opacity 1s ease-in-out;"><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="m-font-size-14 font-size-18">Raising awareness</strong></p><p><span style="display: initial;">While public bodies and other organisations were becoming aware of the campaign and its activities, pressure was needed to convince them to change their ways. We also needed to increase our profile. Chrissie aimed to meet both of these needs by holding an awards ceremony to both praise and shame. The success of this ceremony led to an annual awards event being held in December each year.</span></p></div> 
1596</div> 
1597</div> 
1598</div> 
1599 <div class="u_1564495155 dmRespRow" id="1564495155"> <div class="dmRespColsWrapper" id="1076140892"> <div class="dmRespCol large-12 medium-12 small-12" id="1082617452"> <div class="u_1729685169 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1729685169" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;">&nbsp;&lsquo;Bad English is always a sign, as Orwell suggested, of insincerity or sloppy thought. But it can be fought, with the aid of&nbsp; &nbsp;constant ridicule. And this is happening. I think Orwell would have been cheered by the condition of our common culture&nbsp; &nbsp;because of the sheer quantity of this necessary ridicule.</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span style="display: initial;">&nbsp;&lsquo;From the Plain English Campaign to Pseuds&rsquo; Corner in Private Eye, from the mockery of Gordon Brown&rsquo;s &lsquo;endogenous growth&nbsp; &nbsp;theory&rsquo; to the attacks on Sir Richard Scott&rsquo;s double negatives, this remains a country passionately committed to plain speech&nbsp; &nbsp;and instinctive in its hostility to overblown English.&rsquo;</span></p><p><span style="display: initial;">&nbsp;<span class="ql-cursor"></span></span></p><p><strong style="display: initial;">&nbsp;Andrew Marr</strong></p><p><strong style="display: initial;">&nbsp;British journalist, author, broadcaster and presenter</strong><span style="display: initial;"><br/></span></p></div> 
1600</div> 
1601</div> 
1602</div> 
1603 <div class="u_1449143370 dmRespRow" id="1449143370"> <div class="dmRespColsWrapper" id="1341907159"> <div class="dmRespCol large-12 medium-12 small-12" id="1227895799"> <div class="u_1380881362 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1380881362" style="transition: opacity 1s ease-in-out;"><p class="m-size-14 size-18"><strong style="color: rgb(0, 75, 134); display: initial;" class="m-font-size-14 font-size-18">Annual awards</strong></p><p><span class="" style="display: initial;"><span style="display: initial;">For many years we presented annual awards for the best and worst examples of public-facing documents. The main awards recognised organisations and individuals who genuinely made an effort to use clear and concise English. The Golden Bull awards (for gobbledygook) and Foot in Mouth awards (for baffling quotes from public figures) injected a sense of mischief into the proceedings.</span> 
1604</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span class="" style="display: initial;"><span style="display: initial;">Having famous presenters and supporters ensured our awards received local, national and international media attention.</span> 
1605</span></p></div> 
1606</div> 
1607</div> 
1608</div> 
1609 <div class="dmRespRow" id="1673638186"> <div class="dmRespColsWrapper" id="1240553148"> <div class="dmRespCol large-12 medium-12 small-12" id="1745429916"> <div class="u_1244768867 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1244768867" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;">&nbsp;&lsquo;Due to a frequent regrettable inability to prevent my presence in other locations, I find that I must convey to you my goodwill in&nbsp; &nbsp;a correspondence format. It was when I was still a juvenile future constitutional figurehead substitute that I first became&nbsp; &nbsp;sensitised by mother-tongue abuse awareness. How many of us, I wonder, when faced with pretentious gobbledygook and&nbsp; &nbsp;empty jargon, experience a kick start into despair mode? My feelings towards all of you at today&rsquo;s awards are, attitudinally,&nbsp; &nbsp;those of enormous encouragement&hellip;</span></p><p><span style="display: initial;">&nbsp;</span></p><p><span style="display: initial;">&nbsp;&lsquo;God bless the Plain English Campaign&rsquo;.</span></p><p><span style="display: initial;"><span class="ql-cursor"></span></span></p><p><span style="display: initial;">&nbsp;</span><strong style="display: initial; font-weight: bold;">King Charles, then the Prince of Wales</strong></p><p><strong style="display: initial; font-weight: bold;">&nbsp;</strong><a href="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/files/uploaded/charlesletterweb.png?Expires=1792852134&Signature=JeuGuvPB2VJxqMBn6ZN9Ic19la7XzTnW01rc-dL9Jm18ZC9lFnVzeqYcbnsBJf-9f9P~D7c0peFx5hc~7yCyusLvuybwRo0qjk8qVCci7EBrKQdClUCo5L8iTFHzw2tvAcndwr2dgNoZ5HAKmjINvZK75Hr9xcqdcxa2Aq0k5I2sW69VmLMO2SZgcOzWgeuzr04ZsblBuDZPPpsak8cG0O7aObku2CGAERD8Ll-Iy8edKd7yy-QqHwFBUMypkeReEqbYAVeRQwumpb5OrEwRJxHd1QD57oVpjhxiCeF0IkFRSZLgs5xByESPcClUqgjwBI8bevNfRXhd~W9XcwSbsA__&Key-Pair-Id=K2NXBXLF010TJW" target="_blank" runtime_url="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/files/uploaded/charlesletterweb.png" file="true" type="file" style="display: initial; font-weight: bold;"><strong>Letter from Kensington Palace</strong></a><span style="display: initial;"><br/></span></p></div> 
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1619</span><a href="/privacy-policy" runtime_url="/privacy-policy" type="page" style="display: initial; color: rgb(255, 255, 255); text-decoration: none;">Privacy policy</a><a href="/cookie-policy" runtime_url="/cookie-policy" type="page" style="display: initial; color: rgb(255, 255, 255); text-decoration: none;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Cookies</a><span style="display: initial; color: rgb(255, 255, 255); text-decoration: none;"><span style="display: initial; color: rgb(255, 255, 255); text-decoration: none;">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</span> 
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1639 <div class="u_1144576694 dmNewParagraph" id="1144576694" style="transition: opacity 1s ease-in-out 0s; text-align: center;" data-version="5"><p class="text-align-center"><span style="color: rgb(255, 255, 255); display: initial;">Copyright &copy; 2026 Plain English Campaign. All rights reserved.</span></p></div></div> 
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1863    rtCommonProps["cookiebot.mapbox.consent.category"] = 'marketing';
1864    rtCommonProps["termly.mapbox.consent.category"] = 'performance';
1865    // feature flags that's used out of runtime module (in  legacy files)
1866    rtCommonProps["platform.monolith.personalization.dateTimeCondition.popupMsgAction.moveToclient.enabled"] =true;
1867
1868    window.rtFlags = {};
1869    rtFlags["unsuspendEcwidStoreOnRuntime.enabled"] =false;
1870    rtFlags["scripts.widgetCount.enabled"] =true;
1871    rtFlags["fnb.animations.tracking.enabled"] =true;
1872    rtFlags["ecom.ecwidNewUrlStructure.enabled"] = false;
1873    rtFlags["ecom.ecwid.accountPage.emptyBaseUrl.enabled"] = true;
1874    rtFlags["ecom.ecwid.accountPage.repeatOrderRedirect.enabled"] = false;
1875    rtFlags["ecom.ecwid.pages.links.disable.listeners"] = true;
1876    rtFlags["ecom.ecwid.storefrontV3.enabled"] = false;
1877    rtFlags["ecom.monolith.legacy.js.api.disabled.for.new.sites"] = false;
1878    rtFlags["geocode.search.localize"] =false;
1879    rtFlags["feature.flag.runtime.newAnimation.asyncInit.setTimeout.enabled"] =false;
1880    rtFlags["twitter.heightLimit.enabled"] = true;
1881    rtFlags["runtime.lottieOverflow"] =false;
1882    rtFlags["runtime.monitoring.sentry.ignoreErrors"] = "";
1883    rtFlags["streamline.monolith.personalization.supportMultipleConditions.enabled"] =false;
1884    rtFlags["flex.animation.design.panel.layout"] =true;
1885    rtFlags["runtime.cwv.report.cls.enabled"] =false;
1886    rtFlags["runtime.cwv.report.lcp.enabled"] =false;
1887    rtFlags["runtime.lcp.preload.selfheal.enabled"] =true;
1888    rtFlags["runtime.lcp.preload.bootstrap.enabled"] =true;
1889    rtFlags["runtime.lcp.preload.monitor.enabled"] =false;
1890    rtFlags["runtime.customwidget.heightpin.enabled"] =true;
1891    rtFlags["contact.form.useActiveForm"] =true;
1892    rtFlags["contact.form.custom.errors.enabled"] =false;
1893    rtFlags["runtime.ssr.productStore.internal.observer"] =true;
1894    rtFlags["runtime.ssr.productCustomizations"] =true;
1895    rtFlags["runtime.ssr.runtime.filter-sort.newFilterSortWidgetWithOptions.enabled"] =true;
1896    rtFlags["runtime.ssr.ssrSlider.jumpThreshold.enabled"] =true;
1897    rtFlags["termly.map.consent.overlay.enabled"] =false;
1898    rtFlags["editor.widget.form.a11y"] =true;
1899</script>
vendor: 1 bytes, line 1899
1899
1900<script src="https://static-cdn.website-editor.net/mnlt/production/6800/_dm/s/rt/dist/scripts/d-js-one-runtime-unified-desktop.min.js"  id="d-js-core"></script>
1900
1901
1902<!-- End of HEAD RT JS Include -->
1903
1904
1905
1906
1907
1908
1909
1910
1911
1912
1913
1914
1915
1916
1917<script>
1918    
1919    $(window).bind("orientationchange", function (e) {
1920        $.layoutManager.initLayout();
1921        
1922    });
1923    $(document).resize(function () {
1924        
1925    });
1926</script>
1926
1927
1928
1929
1930
1931
1932
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1938
1939
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1946
1947
1948<div style="display:none;" id="P6iryBW0Wu"></div>
1949
1950<!-- photoswipe markup -->
1951
1952
1953
1954
1955
1956
1957
1958
1959
1960<!-- Root element of PhotoSwipe. Must have class pswp. -->
1961<div class="pswp" tabindex="-1" role="dialog" aria-hidden="true">
1962
1963    <!-- Background of PhotoSwipe. 
1964         It's a separate element as animating opacity is faster than rgba(). -->
1965    <div class="pswp__bg"></div>
1966
1967    <!-- Slides wrapper with overflow:hidden. -->
1968    <div class="pswp__scroll-wrap">
1969
1970        <!-- Container that holds slides. 
1971            PhotoSwipe keeps only 3 of them in the DOM to save memory.
1972            Don't modify these 3 pswp__item elements, data is added later on. -->
1973        <div class="pswp__container">
1974            <div class="pswp__item"></div>
1975            <div class="pswp__item"></div>
1976            <div class="pswp__item"></div>
1977        </div>
1978
1979        <!-- Default (PhotoSwipeUI_Default) interface on top of sliding area. Can be changed. -->
1980        <div class="pswp__ui pswp__ui--hidden">
1981
1982            <div class="pswp__top-bar">
1983
1984                <!--  Controls are self-explanatory. Order can be changed. -->
1985
1986                <div class="pswp__counter"></div>
1987
1988                <button class="pswp__button pswp__button--close" data-auto="pswp-close" title="Close (Esc)"></button>
1989
1990                <button class="pswp__button pswp__button--share" data-auto="pswp-share" title="Share"></button>
1991
1992                <button class="pswp__button pswp__button--fs" title="Toggle fullscreen"></button>
1993
1994                <button class="pswp__button pswp__button--zoom" title="Zoom in/out"></button>
1995
1996                <!-- Preloader demo http://codepen.io/dimsemenov/pen/yyBWoR -->
1997                <!-- element will get class pswp__preloader--active when preloader is running -->
1998                <div class="pswp__preloader">
1999                    <div class="pswp__preloader__icn">
2000                      <div class="pswp__preloader__cut">
2001                        <div class="pswp__preloader__donut"></div>
2002                      </div>
2003                    </div>
2004                </div>
2005            </div>
2006
2007            <div class="pswp__share-modal pswp__share-modal--hidden pswp__single-tap">
2008                <div class="pswp__share-tooltip"></div> 
2009            </div>
2010
2011            <button class="pswp__button pswp__button--arrow--left" title="Previous (arrow left)">
2012            </button>
2013
2014            <button class="pswp__button pswp__button--arrow--right" title="Next (arrow right)">
2015            </button>
2016
2017            <div class="pswp__caption">
2018                <div class="pswp__caption__center"></div>
2019            </div>
2020
2021        </div>
2022
2023    </div>
2024
2025</div>
2026<div id="fb-root"
2027        data-locale="en_GB"></div>
2028<!-- Alias: 08adc49f98924cb8b7dddec4cafb071e -->
2029<div class="dmPopupMask" id="dmPopupMask"></div>
2030<div id="dmPopup" class="dmPopup" data-auto="popup">
2031	<div class="dmPopupCloseWrapper"> <div class="dmPopupClose dm-common-icons-close oneIcon" data-auto="popup-close" onclick="dmHidePopup(event);"></div> </div>
2032 	<div class="dmPopupTitle"> <span></span> Share by:</div> 
2033	<div class="data"></div>
2034</div>
2034<script type="text/javascript">
2035    
2036    Parameters.NavigationAreaParams.MoreButtonText = '......';
2037    
2038    Parameters.NavigationAreaParams.LessButtonText = '......';
2039    Parameters.HomeLinkText = 'Home';
2040    </script>
2040
2041<!--  End Script tags -->
2042<!--  Site Wide Html Markup -->
2043<!--  Site Wide Html Markup -->
2044<!--  Begin Product Custom HTML Markup -->
2045<script>
2046function call1and1Tracking() {
2047	var externalId = dmAPI.getSiteExternalId();
2048	var siteName = dmAPI.getSiteName();
2049	var src = 'https://integration.mywebsite-editor.com/dakota-snippet-service/snippet/integration/snippet.js?sitename='+siteName+'&external_uid='+externalId+'&mode=visit'
2050	var tracking = document.createElement('script');
2051     tracking.setAttribute('src',src);
2052   	document.head.appendChild(tracking);
2053}
2054call1and1Tracking();
2055</script>
2055<!--  End Product Custom HTML Markup -->
2056</body>
2057</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.