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176 177 178 179 180 181<!-- End Injecting site-wide to the head --> 182 183<!-- Inject secured cdn script --> 184 185 186<!-- ========= Meta Tags ========= --> 187<!-- PWA settings -->
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197<script> 198 (function (global) { 199 //const cacheKey = global.cacheKey; 200 const isOffline = 'onLine' in navigator && navigator.onLine === false; 201 const hasServiceWorkerSupport = 'serviceWorker' in navigator; 202 if (isOffline) { 203 console.log('offline mode'); 204 } 205 if (!hasServiceWorkerSupport) { 206 console.log('service worker is not supported'); 207 } 208 if (hasServiceWorkerSupport && !isOffline) { 209 window.addEventListener('load', function () { 210 const serviceWorkerPath = '/runtime-service-worker.js?v=3'; 211 navigator.serviceWorker 212 .register(serviceWorkerPath, { scope: './' }) 213 .then( 214 function (registration) { 215 // Registration was successful 216 console.log( 217 'ServiceWorker registration successful with scope: ', 218 registration.scope 219 ); 220 }, 221 function (err) { 222 // registration failed :( 223 console.log('ServiceWorker registration failed: ', err); 224 } 225 ) 226 .catch(function (err) { 227 console.log(err); 228 }); 229 }); 230 231 // helper function to refresh the page 232 var refreshPage = (function () { 233 var refreshing; 234 return function () { 235 if (refreshing) return; 236 // prevent multiple refreshes 237 var refreshkey = 'refreshed' + location.href; 238 var prevRefresh = localStorage.getItem(refreshkey); 239 if (prevRefresh) { 240 localStorage.removeItem(refreshkey); 241 if (Date.now() - prevRefresh < 30000) { 242 return; // dont go into a refresh loop 243 } 244 } 245 refreshing = true; 246 localStorage.setItem(refreshkey, Date.now()); 247 console.log('refereshing page'); 248 window.location.reload(); 249 }; 250 })(); 251 252 function messageServiceWorker(data) { 253 return new Promise(function (resolve, reject) { 254 if (navigator.serviceWorker.controller) { 255 var worker = navigator.serviceWorker.controller; 256 var messageChannel = new MessageChannel(); 257 messageChannel.port1.onmessage = replyHandler; 258 worker.postMessage(data, [messageChannel.port2]); 259 function replyHandler(event) { 260 resolve(event.data); 261 } 262 } else { 263 resolve(); 264 } 265 }); 266 } 267 } 268})(window); 269</script>
269 270<!-- Add manifest --> 271<!-- End PWA settings --> 272 273 274 275<link rel="canonical" href="https://www.plainenglish.co.uk/campaigning"> 276 277<meta id="view" name="viewport" content="initial-scale=1, minimum-scale=1, maximum-scale=5, viewport-fit=cover"> 278 279<meta name="apple-mobile-web-app-capable" content="yes"> 280 281<!--Add favorites icons--> 282 283<link rel="icon" type="image/x-icon" href="https://cdn.website-editor.net/08adc49f98924cb8b7dddec4cafb071e/site_favicon_16_1746780536077.ico"/> 284 285<!-- End favorite icons --> 286<link rel="preconnect" href="https://le-cdn.website-editor.net"/> 287<link rel="preconnect" href="https://cdn.website-editor.net" crossorigin/> 288<link rel="preconnect" href="https://static-cdn.website-editor.net"/> 289<link rel="preconnect" href="https://cdn.website-editor.net"/> 290 291 292<!-- Prefetch Ecwid Javascript to speed up loading --> 293<link rel="prefetch" href="https://app.multiscreenstore.com/script.js?76439258&lang=en"/>
294<script> 295 if (window.Parameters) { 296 window.Parameters.ecwidScriptUrl = 'https://app.multiscreenstore.com/script.js?76439258&lang=en'; 297 } 298</script>
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364<script id="d-js-load-css"> 365/** 366 * There are a few <link> tags with CSS resource in them that are preloaded in the page 367 * in each of those there is a "onload" handler which invokes the loadCSS callback 368 * defined here. 369 * We are monitoring 3 main CSS files - the runtime, the global and the page. 370 * When each load we check to see if we can append them all in a batch. If threre 371 * is no page css (which may happen on inner pages) then we do not wait for it 372 */ 373(function () { 374 let cssLinks = {}; 375 function loadCssLink(link) { 376 link.onload = null; 377 link.rel = "stylesheet"; 378 link.type = "text/css"; 379 } 380 381 function checkCss() { 382 const pageCssLink = document.querySelector("[id*='CssLink']"); 383 const widgetCssLink = document.querySelector("[id*='widgetCSS']"); 384 385 if (cssLinks && cssLinks.runtime && cssLinks.global && (!pageCssLink || cssLinks.page) && (!widgetCssLink || cssLinks.widget)) { 386 const storedRuntimeCssLink = cssLinks.runtime; 387 const storedPageCssLink = cssLinks.page; 388 const storedGlobalCssLink = cssLinks.global; 389 const storedWidgetCssLink = cssLinks.widget; 390 391 storedGlobalCssLink.disabled = true; 392 loadCssLink(storedGlobalCssLink); 393 394 if (storedPageCssLink) { 395 storedPageCssLink.disabled = true; 396 loadCssLink(storedPageCssLink); 397 } 398 399 if(storedWidgetCssLink) { 400 storedWidgetCssLink.disabled = true; 401 loadCssLink(storedWidgetCssLink); 402 } 403 404 storedRuntimeCssLink.disabled = true; 405 loadCssLink(storedRuntimeCssLink); 406 407 requestAnimationFrame(() => { 408 setTimeout(() => { 409 storedRuntimeCssLink.disabled = false; 410 storedGlobalCssLink.disabled = false; 411 if (storedPageCssLink) { 412 storedPageCssLink.disabled = false; 413 } 414 if (storedWidgetCssLink) { 415 storedWidgetCssLink.disabled = false; 416 } 417 // (SUP-4179) Clear the accumulated cssLinks only when we're 418 // sure that the document has finished loading and the document 419 // has been parsed. 420 if(document.readyState === 'interactive') { 421 cssLinks = null; 422 } 423 }, 0); 424 }); 425 } 426 } 427 428 429 function loadCSS(link) { 430 try { 431 var urlParams = new URLSearchParams(window.location.search); 432 var noCSS = !!urlParams.get("nocss"); 433 var cssTimeout = urlParams.get("cssTimeout") || 0; 434 435 if (noCSS) { 436 return; 437 } 438 if (link.href && link.href.includes("d-css-runtime")) { 439 cssLinks.runtime = link; 440 checkCss(); 441 } else if (link.id === "siteGlobalCss") { 442 cssLinks.global = link; 443 checkCss(); 444 } 445 446 else if (link.id && link.id.includes("CssLink")) { 447 cssLinks.page = link; 448 checkCss(); 449 } else if (link.id && link.id.includes("widgetCSS")) { 450 cssLinks.widget = link; 451 checkCss(); 452 } 453 454 else { 455 requestIdleCallback(function () { 456 window.setTimeout(function () { 457 loadCssLink(link); 458 }, parseInt(cssTimeout, 10)); 459 }); 460 } 461 } catch (e) { 462 throw e 463 } 464 } 465 window.loadCSS = window.loadCSS || loadCSS; 466})(); 467</script>
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1529 <div class="large-12 dmRespCol"> <div id="innerBar" class="innerBar lineInnerBar dmDisplay_None"> <div class="titleLine display_None"><hr/></div> 1530<!-- Page title is hidden in css for new responsive sites. It is left here only so we don't break old sites. Don't copy it to new layouts --> <div id="pageTitleText"> <div class="innerPageTitle">Campaigning</div> 1531</div> 1532 <div class="titleLine display_None"><hr/></div> 1533</div> 1534</div> 1535</div> 1536</div> 1537 <div dmwrapped="true" id="dmFirstContainer" class="dmBody u_dmStyle_template_campaigning dm-home-page" themewaschanged="true"> <div id="allWrapper" class="allWrapper"><!-- navigation placeholders --> <div id="dm_content" class="dmContent" role="main"> <div dm:templateorder="170" class="dmHomeRespTmpl mainBorder dmRespRowsWrapper dmFullRowRespTmpl" id="1716942098"> <div class="u_1314865491 dmRespRow" id="1314865491"> <div class="dmRespColsWrapper" id="1681453590"> <div class="dmRespCol large-12 medium-12 small-12" id="1593770372"> <div class="u_1924896442 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1924896442" style="transition: none 0s ease 0s; text-align: left;"><p class="m-size-11 size-14"><span class="font-size-14 m-font-size-11" style="display: unset;"><span style="display: unset;" class="font-size-14 m-font-size-11">You are here:</span> 1538</span><a href="/" runtime_url="/" type="page" class="font-size-14 m-font-size-11" style="display: unset;">Home</a><span class="font-size-14 m-font-size-11" style="display: unset;"> <span class="font-size-14 m-font-size-11" style="display: unset;">/ Campaigning</span></span><span style="display: initial;" class="font-size-14 m-font-size-11"><br/></span></p></div> 1539</div> 1540</div> 1541</div> 1542 <div class="u_1388723209 dmRespRow" id="1388723209"> <div class="dmRespColsWrapper" id="1215736762"> <div class="dmRespCol large-12 medium-12 small-12" id="1704585217"> <div class="u_1531629068 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1531629068" style="text-align: left; display: block;"> <h1 class="m-size-27 size-34"><span style="color:rgb(0, 75, 134);display:initial;font-family:'Exo 2', 'Exo 2 Fallback';" class="font-size-36 m-font-size-29">Campai</span><span style="color:rgb(0, 75, 134);display:initial;font-family:Heebo, 'Heebo Fallback';" class="font-size-34 m-font-size-27">g</span><span style="color:rgb(0, 75, 134);display:initial;font-family:'Exo 2', 'Exo 2 Fallback';" class="font-size-36 m-font-size-29">nin</span><span style="color:rgb(0, 75, 134);display:initial;font-family:Heebo, 'Heebo Fallback';" class="font-size-34 m-font-size-27">g</span></h1> 1543</div> 1544</div> 1545</div> 1546</div> 1547 <div class="u_1286631875 dmRespRow" id="1286631875"> <div class="dmRespColsWrapper" id="1471894137"> <div class="dmRespCol large-12 medium-12 small-12" id="1634355041"> <div class="dmNewParagraph u_1476951764" data-element-type="paragraph" data-version="5" id="1476951764" style="transition: none 0s ease 0s; text-align: left; display: block;"><p><strong style="display: initial;">Chrissie Maher founded Plain English Campaign with the sole purpose of fighting gobbledygook, jargon and misleading public information. She launched it by shredding hundreds of official documents in Parliament Square. When a Metropolitan Police constable told Chrissie that no demonstrations were allowed, citing a lengthy unfathomable sentence from the Metropolitan Police Act 1839, Chrissie replied ‘You mean we’ve got to get off’. Surrounded by members of the news media, the constable had made Chrissie’s point as forcibly as the shredding itself.</strong></p><p><span style="display: initial;"> </span></p><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="font-size-18 m-font-size-14">Campaigning roots</strong></p><p><span style="display: initial;">Before founding Plain English Campaign, Chrissie spent many years during the late 60s and early 70s involved in community work, which most notably included:</span></p> <ul class="defaultList bullet"><li><span class="" style="display: initial;"><span style="display: initial;">producing a community newspaper - the Tuebrook Bugle – that was written by local people in their own style</span> 1548</span></li><li><span style="display: initial;">launching Liverpool News, Britain's first newspaper for adults with reading difficulties</span></li><li><span class="" style="display: initial;"><span style="display: initial;">setting up the Impact Foundation, a print shop and community group to teach typography and printing skills to ordinary people</span> 1549</span></li><li><span style="display: initial;">serving on the National Consumer Council, a public body established to give an independent voice to consumers in the UK, and</span></li><li><span class="" style="display: initial;"><span style="display: initial;">creating the Form Market, a project to help people fill in forms and claim benefits.</span> 1550</span></li></ul> 1551<p><span style="display: initial;"> </span></p><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="font-size-18 m-font-size-14">The Tuebrook Bugle</strong></p><p><span style="display: initial;">In 1971, Chrissie set up a community newspaper ‘written for the people, by the people’. Chrissie and the small team she had gathered to work on the paper found that a lot of problems were caused by misunderstandings and a lack of communication. The need for plain English was obvious even then.<br/></span></p></div> 1552</div> 1553</div> 1554</div> 1555 <div class="u_1726879633 dmRespRow" id="1726879633"> <div class="dmRespColsWrapper" id="1760232874"> <div class="dmRespCol large-12 medium-12 small-12" id="1210286912"> <div class="u_1001021949 imageWidget align-center" data-element-type="image" data-widget-type="image" id="1001021949"><img src="https://le-cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/dms3rep/multi/opt/From+the+d
1555ays+of+the+Bugle...-1920w.png?Expires=1792852134&Signature=GlacIdqV6Ebv8uDkOOHO55CnoR7-6P4-~M~iA4S1h0LM8ffUYVmApBUZsXdTYAFRYxf0fFNI04fQbQXqxSKqQjcA~~y3VCCPcwZ25iTNwjxcroRCHabRA1~Zyo3junl10GsC2G8dkncXIU-i~4UF1vWj~gBWVEC6ca~Qd9JkE-rIAnACKxeIi8widUJxs2uofiaHUsdaS4dK4o2PmaeLH2UNN3QuFfh3XF0mg4e2WAIcfRwwYpiQcdHsVHRKmETsqPCpQ21UUPZvRnUhBnQWgyNOrkBtg3r4cGK3KJL5gf5gRFF8BCtNNC7KMJrpSCJgxxdhYi8RyZ62YyGOFL6fZA__&Key-Pair-Id=K2NXBXLF010TJW" alt="Tuebrook Bugle" id="1760926251" class="" width="539" height="253" data-dm-image-path="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/dms3rep/multi/From+the+days+of+the+Bugle....png" title="Tuebrook Bugle" onerror="handleImageLoadError(this)"/></div> 1556</div> 1557</div> 1558</div> 1559 <div class="u_1062265478 dmRespRow" id="1062265478"> <div class="dmRespColsWrapper" id="1977482023"> <div class="dmRespCol large-12 medium-12 small-12" id="1577010572"> <div class="u_1628583003 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1628583003" style="transition: opacity 1s ease-in-out;"><p><span style="display: initial;">The Tuebrook Bugle was a big hit. It told people what was going on, in words they could understand. Suddenly the people of Tuebrook were not as powerless as they once thought they were - trees got planted, drains got cleaned, better books appeared on the shelves in the library and councillors were called to account for their actions.</span></p><p><span style="display: initial;"> </span></p><p><span style="display: initial;">After a while, the name of the newspaper was shortened to ‘The Bugle’ because people in surrounding areas wanted to get involved. The Bugle became more than just a voice for Tuebrook. And because it was so successful, what began in a small house in Liverpool encouraged other communities to publish their own newspapers.</span></p></div> 1560</div> 1561</div> 1562</div> 1563 <div class="dmRespRow" id="1082510088"> <div class="dmRespColsWrapper" id="1784752808"> <div class="dmRespCol large-12 medium-12 small-12" id="1465018376"> <div class="dmNewParagraph" data-element-type="paragraph" data-version="5" id="1267114478" style="transition: opacity 1s ease-in-out;"><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="font-size-18 m-font-size-14">Liverpool News</strong></p><p><span style="display: initial;"><span style="display: initial;">Due to Chrissie largely missing out on formal education, and not being able to read properly until her late teens, she understood the needs of adults with reading difficulties. Spurred on by this, in 1974 she set up Liverpool News, a newspaper in adult format but with simplified sentence structure and layout.</span> 1564</span></p><p><span style="display: initial;"> </span></p><p><span style="display: initial;"><span style="display: initial;">Written by Chrissie and a team of supporters from the Impact Foundation, the newspaper was a great success. After just one year it was being widely used in literacy classes all over the country. This was despite the fact that its content was devoted to news from Liverpool.</span> 1565</span></p><p><span style="display: initial;"> </span></p><p><span style="display: initial;">Chrissie's and her team’s writing style was very much a forerunner of the style we encourage to this day.</span></p><p><span style="display: initial;"><br/></span></p><p><span style="display: initial;">On 9 October 1975, Nationwide (a current affairs BBC program) aired an interview with Chrissie about Liverpool News. There is a clip at </span><a href="https://www.facebook.com/reel/1076820364316428" target="_blank" runtime_url="https://www.facebook.com/reel/1076820364316428" type="url" style="display: initial;">https://www.facebook.com/reel/1076820364316428</a><span style="display: initial;">.</span></p></div> 1566</div> 1567</div> 1568</div> 1569 <div class="u_1142603949 dmRespRow" id="1142603949"> <div class="dmRespColsWrapper" id="1936385385"> <div class="u_1892216844 dmRespCol small-12 medium-12 large-12" id="1892216844"> <div class="dmNewParagraph u_1343887027" data-element-type="paragraph" data-version="5" id="1343887027" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;"> ‘As patron of the Adult Literacy Basic Skills Unit (ALBSU) I have heard about the frustrations, embarrassments and restrictions caused by the vagaries of the written word. I also know about all those emotions from personal experience of trying to write rules for sports events and trying to write a book, never mind attempting to decode the instructions on the coffee machine! Over six million adults in the UK have difficulty reading everyday information such as newspapers, dosage instructions for medicines, bank statements and tax returns. Far more people have difficulty understanding the turgid offerings of some of the bureaucracies that house, support or tax them.</span></p><p><span style="display: initial;"><br/></span></p><p><span style="display: initial;"> ‘Using plain English helps many of the most disadvantaged people in society. But the benefits for busy chief executives, lawyers and administrators are far greater. It is vital for organisations to be able to communicate clearly with their customers, policyholders, borrowers and tenants. No-one has the time or patience to wade through long sentences, legalese, small print or tortured English. People want to be able to absorb information quickly, easily and at first reading. Using plain English will help our readers achieve this aim.</span></p><p><span style="display: initial;"><br/></span></p><p><span style="display: initial;"> ‘The fight for plain English did not start at this conference, nor will it end here. But the knowledge and experience you share over the next three days will take the campaign a little further.’</span></p><p><span style="display: initial;"><br/></span></p><p><strong style="display: initial;"> Letter from Buckingham Palace, of a public address delivered by the Princess Royal at one of our award ceremonies</strong></p><p><span style="display: initial;"> </span><a href="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/files/uploaded/princessanneweb.png?Expires=1792852134&Signature=P~nVN302PgLlN75p~KVj-8oDiyMKkRlDS3MatPNOsnv79i7K9VbOTWDpOaWY3dF1KH~wUw174Jco~e3tZ4dCZxsueUOv~yIEL-WY77F8DX~xBS7iL6wzXUu-3TWRq5~O3iYtlfdqC8i30BoXm2yiObSUxGS0q-pRupINZCv1GF837GVhwheGQq1P112dWRxPueO1tZ9MYl~QEKKaRVg7nGQGPEdcAQyRsYAT4Uimd4ddM-BqDiFW5-6WEWi5rw7YjIeITqJ3vkoMYsba~f6r62JMiMKL3vbc6PLR9jT5JzFmqlalOLvNpxIkgKj6E7i94OWHRdiHc57l-eWFlh2bDA__&Key-Pair-Id=K2NXBXLF010TJW" target="_blank" runtime_url="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/files/uploaded/princessanneweb.png" file="true" type="file" style="display: initial; font-weight: bold;"><strong>Letter from the Princess Royal</strong></a><span style="display: initial;"><br/></span></p></div> 1570 <div class="u_1709768892 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1709768892" style="transition: none; text-align: left; display: block;"><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="font-size-18 m-font-size-14">The Form Market</strong></p><p><span class="" style="display: initial;"><span style="display: initial;">By the mid-70s, the National Consumer Council (NCC) had heard about Chrissie’s work and invited her to join them as a member. At one of the council meetings in London, Chrissie’s idea for giving people information about state benefits they may be entitled to, and the help they need to claim them, was endorsed.<
1570/span> 1571</span></p><p><span style="display: initial;"> </span></p><p><span style="display: initial;">Chrissie’s idea received sponsorship from the NCC and ALRA (the Adult Literacy Resource Agency).</span></p></div> 1572</div> 1573</div> 1574</div> 1575 <div class="u_1889546790 dmRespRow" id="1889546790"> <div class="dmRespColsWrapper" id="1225255659"> <div class="dmRespCol large-12 medium-12 small-12" id="1633027891"> <div class="u_1069795478 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1069795478" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;"> ‘Gobbledygook may indicate a failure to think clearly, a contempt for one’s clients, or more probably a mixture of both. A system that can’t or won’t communicate is not a safe place for democracy.’</span></p><p><span style="display: initial;"><span class="ql-cursor"></span></span></p><p><strong style="display: initial;"> Michael Shanks, former chairman of the National Consumer Council</strong><span style="display: initial;"><br/></span></p></div> 1576</div> 1577</div> 1578</div> 1579 <div class="u_1514282751 dmRespRow" id="1514282751"> <div class="dmRespColsWrapper" id="1331345380"> <div class="dmRespCol large-12 medium-12 small-12" id="1739836154"> <div class="u_1552601345 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1552601345" style="transition: none; text-align: left; display: block;"><p><span class="" style="display: initial;"><span style="display: initial;">Chrissie assembled and managed a team to open the Form Market. In a converted shop in Salford, she used the skills she had developed on the Tuebrook Bugle and Liverpool News to combat official language, jargon and gobbledygook, in order to help people and small businesses to understand their rights and claim what they were entitled to.</span> 1580</span></p></div> 1581 <div class="u_1751816249 imageWidget align-center" data-element-type="image" data-widget-type="image" id="1751816249"><img src="https://le-cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/dms3rep/multi/opt/Form+market-1920w.jpg?Expires=1792852134&Signature=jvFrYNognLp~ad5Y63~LOuIoTtw-HwLnqm7YheAaodzn0EYRUg8PCayeZp--h172gCqDxQRjE8qDMqDrdtqAUStmI4UsN42xd5Y7lTbBl~wBIWbdH27v9AKbL25N51ma1ODMb6YLLdLn1eFaWwZ7Owyk2b~r1U0GNHOwlCC9JH7X89vDiqrb3EwbdtjvMaXgmABOCR2YS6bbrDHxWy9aBoW2-CazKOVimim5tzBe4NCc8MEsjLZmzl~ATBxIsRs93Zqj0GRMvlQ0bUdCHyZ900ynezuvRGbW5TVjGGq7HvEC27M-jSc5mRTUpVCe4wHh4E2qQsHuBUUw9HQS08CLig__&Key-Pair-Id=K2NXBXLF010TJW" alt="Form market" id="1251330367" class="" width="576" height="469" data-dm-image-path="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/dms3rep/multi/Form+market.jpg" title="Form market" onerror="handleImageLoadError(this)"/></div> 1582</div> 1583</div> 1584</div> 1585 <div class="u_1032843799 dmRespRow" id="1032843799"> <div class="dmRespColsWrapper" id="1550407686"> <div class="dmRespCol large-12 medium-12 small-12" id="1779679070"> <div class="u_1479259518 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1479259518" style="transition: opacity 1s ease-in-out;"><p><span style="display: unset;">The services provided included:</span></p> <ul class="defaultList bullet"><li><span style="display: unset;">help with filling in forms, which were usually poorly written, badly designed and filled with puzzling questions, and</span></li><li><span class="" style="display: unset;"><span style="display: unset;">explaining written information in clear terms.</span> 1586</span></li></ul> 1587<p><span style="display: unset;"> </span></p><p><span style="display: unset;">All the services proved invaluable to local people. But Chrissie kept asking herself why she and her Form Market colleagues had to spend so much time helping people to understand and fill in forms. Why weren’t they clear in the first place?</span></p><p><span style="display: unset;"> </span></p><p><span style="display: unset;">And so Plain English Campaign was born.</span></p><p><br/></p><p><span style="display: unset;">The campaign’s aims were summarised in its first publication.</span></p></div> 1588</div> 1589</div> 1590</div> 1591 <div class="dmRespRow" id="1831172021"> <div class="dmRespColsWrapper" id="1143036869"> <div class="dmRespCol large-12 medium-12 small-12" id="1575631673"> <div class="u_1996209180 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1996209180" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;"> Plain English Campaign wants to stop the hardship, confusion and waste caused by complicated forms.</span></p><p><span style="display: initial;"> </span></p><p><span style="display: initial;"> All official forms and leaflets should be written in plain, simple English. So should all agreements about money, goods and services that are signed by members of the public.</span></p><p><span style="display: initial;"> </span></p><p><span style="display: initial;"> Forms, leaflets and agreements should be easy to follow. They should be set out in a logical sequence with headings in the right places.</span></p><p><span style="display: initial;"> </span></p><p><span style="display: initial;"> All government departments, local councils and companies should set up their own plain English action groups to rewrite</span></p><p><span style="display: initial;"> their forms, letters and agreements.<br/></span></p></div> 1592</div> 1593</div> 1594</div> 1595 <div class="u_1949957505 dmRespRow" id="1949957505"> <div class="dmRespColsWrapper" id="1493013118"> <div class="dmRespCol large-12 medium-12 small-12" id="1411793601"> <div class="u_1440068869 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1440068869" style="transition: opacity 1s ease-in-out;"><p class="m-size-14 size-18"><strong style="display: initial; color: rgb(0, 75, 134);" class="m-font-size-14 font-size-18">Raising awareness</strong></p><p><span style="display: initial;">While public bodies and other organisations were becoming aware of the campaign and its activities, pressure was needed to convince them to change their ways. We also needed to increase our profile. Chrissie aimed to meet both of these needs by holding an awards ceremony to both praise and shame. The success of this ceremony led to an annual awards event being held in December each year.</span></p></div> 1596</div> 1597</div> 1598</div> 1599 <div class="u_1564495155 dmRespRow" id="1564495155"> <div class="dmRespColsWrapper" id="1076140892"> <div class="dmRespCol large-12 medium-12 small-12" id="1082617452"> <div class="u_1729685169 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1729685169" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;"> ‘Bad English is always a sign, as Orwell suggested, of insincerity or sloppy thought. But it can be fought, with the aid of constant ridicule. And this is happening. I think Orwell would have been cheered by the condition of our common culture because of the sheer quantity of this necessary ridicule.</span></p><p><span style="display: initial;"> </span></p><p><span style="display: initial;"> ‘From the Plain English Campaign to Pseuds’ Corner in Private Eye, from the mockery of Gordon Brown’s ‘endogenous growth theory’ to the attacks on Sir Richard Scott’s double negatives, this remains a country passionately committed to plain speech and instinctive in its hostility to overblown English.’</span></p><p><span style="display: initial;"> <span class="ql-cursor"></span></span></p><p><strong style="display: initial;"> Andrew Marr</strong></p><p><strong style="display: initial;"> British journalist, author, broadcaster and presenter</strong><span style="display: initial;"><br/></span></p></div> 1600</div> 1601</div> 1602</div> 1603 <div class="u_1449143370 dmRespRow" id="1449143370"> <div class="dmRespColsWrapper" id="1341907159"> <div class="dmRespCol large-12 medium-12 small-12" id="1227895799"> <div class="u_1380881362 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1380881362" style="transition: opacity 1s ease-in-out;"><p class="m-size-14 size-18"><strong style="color: rgb(0, 75, 134); display: initial;" class="m-font-size-14 font-size-18">Annual awards</strong></p><p><span class="" style="display: initial;"><span style="display: initial;">For many years we presented annual awards for the best and worst examples of public-facing documents. The main awards recognised organisations and individuals who genuinely made an effort to use clear and concise English. The Golden Bull awards (for gobbledygook) and Foot in Mouth awards (for baffling quotes from public figures) injected a sense of mischief into the proceedings.</span> 1604</span></p><p><span style="display: initial;"> </span></p><p><span class="" style="display: initial;"><span style="display: initial;">Having famous presenters and supporters ensured our awards received local, national and international media attention.</span> 1605</span></p></div> 1606</div> 1607</div> 1608</div> 1609 <div class="dmRespRow" id="1673638186"> <div class="dmRespColsWrapper" id="1240553148"> <div class="dmRespCol large-12 medium-12 small-12" id="1745429916"> <div class="u_1244768867 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1244768867" style="transition: none; text-align: left; display: block;"><p><span style="display: initial;"> ‘Due to a frequent regrettable inability to prevent my presence in other locations, I find that I must convey to you my goodwill in a correspondence format. It was when I was still a juvenile future constitutional figurehead substitute that I first became sensitised by mother-tongue abuse awareness. How many of us, I wonder, when faced with pretentious gobbledygook and empty jargon, experience a kick start into despair mode? My feelings towards all of you at today’s awards are, attitudinally, those of enormous encouragement…</span></p><p><span style="display: initial;"> </span></p><p><span style="display: initial;"> ‘God bless the Plain English Campaign’.</span></p><p><span style="display: initial;"><span class="ql-cursor"></span></span></p><p><span style="display: initial;"> </span><strong style="display: initial; font-weight: bold;">King Charles, then the Prince of Wales</strong></p><p><strong style="display: initial; font-weight: bold;"> </strong><a href="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/files/uploaded/charlesletterweb.png?Expires=1792852134&Signature=JeuGuvPB2VJxqMBn6ZN9Ic19la7XzTnW01rc-dL9Jm18ZC9lFnVzeqYcbnsBJf-9f9P~D7c0peFx5hc~7yCyusLvuybwRo0qjk8qVCci7EBrKQdClUCo5L8iTFHzw2tvAcndwr2dgNoZ5HAKmjINvZK75Hr9xcqdcxa2Aq0k5I2sW69VmLMO2SZgcOzWgeuzr04ZsblBuDZPPpsak8cG0O7aObku2CGAERD8Ll-Iy8edKd7yy-QqHwFBUMypkeReEqbYAVeRQwumpb5OrEwRJxHd1QD57oVpjhxiCeF0IkFRSZLgs5xByESPcClUqgjwBI8bevNfRXhd~W9XcwSbsA__&Key-Pair-Id=K2NXBXLF010TJW" target="_blank" runtime_url="https://cdn.website-editor.net/s/08adc49f98924cb8b7dddec4cafb071e/files/uploaded/charlesletterweb.png" file="true" type="file" style="display: initial; font-weight: bold;"><strong>Letter from Kensington Palace</strong></a><span style="display: initial;"><br/></span></p></div> 1610</div> 1611</div> 1612</div> 1613</div> 1614</div> 1615</div> 1616</div> 1617 <div class="sticky-widgets-container-global" id="1279373945"></div> 1618 <div class="dmFooterContainer"> <div id="fcontainer" class="f_hcontainer dmFooter p_hfcontainer"> <div dm:templateorder="250" class="dmFooterResp generalFooter" id="1943048428"> <div class="u_1913556110 dmRespRow" style="text-align: center;" id="1913556110"> <div class="dmRespColsWrapper" id="1193568282"> <div class="u_1370586770 dmRespCol small-12 large-7 medium-7" id="1370586770"> <div class="u_1663744172 dmNewParagraph" data-element-type="paragraph" data-version="5" id="1663744172" style="transition: none; text-align: left; display: block;"><p><a href="/accessibility" runtime_url="/accessibility" type="page" style="display: initial; color: rgb(255, 255, 255); text-decoration: none;">Accessibility statement</a><span style="display: initial; color: rgb(255, 255, 255); text-decoration: none;"><span style="display: initial; color: rgb(255, 255, 255); text-decoration: none;"> </span> 1619</span><a href="/privacy-policy" runtime_url="/privacy-policy" type="page" style="display: initial; color: rgb(255, 255, 255); text-decoration: none;">Privacy policy</a><a href="/cookie-policy" runtime_url="/cookie-policy" type="page" style="display: initial; color: rgb(255, 255, 255); text-decoration: none;"> Cookies</a><span style="display: initial; color: rgb(255, 255, 255); text-decoration: none;"><span style="display: initial; color: rgb(255, 255, 255); text-decoration: none;"> </span> 1620</span><a href="/sitemap" runtime_url="/sitemap" type="page" style="display: initial; color: rgb(255, 255, 255); text-decoration: none;">Sitemap</a></p><p><span style="display: initial;"><br/></span></p></div> 1621 <div class="u_1117053290 dmNewParagraph hide-for-large hide-for-medium" id="1117053290"><div style="text-align: center;"><span><font style="color: rgb(255, 255, 255);"> <span class="m-specific m-font-size-20 lh-1"> <span data-inject="semantic-PhoneLabel">Call us:</span> 1622 <span data-inject="semantic-PhoneNumber">+44 1663 744409</span></span> 1623</font></span></div></div> <div class="u_1947569480 dmDividerWrapper clearfix hide-for-large hide-for-medium" id="1947569480" layout="divider-style-1" data-element-type="dDividerId"><hr class="dmDivider" style="min-height: 2px; border:none; background:grey" id="1751170211"/></div> 1624</div> 1625 <div class="u_1436631888 dmRespCol small-12 large-5 medium-5" id="1436631888"> <span id="1147401201"></span> 1626 <div class="u_1930586674 align-center text-align-center dmSocialHub gapSpacing" id="1930586674" dmle_extension="social_hub" data-element-type="social_hub" wr="true" networks="" icon="true" surround="true" adwords=""> <div class="socialHubWrapper"> <div class="socialHubInnerDiv " data-auto="social-hub-inner"> <a href="https://www.facebook.com/PlainEnglishCampaign" target="_blank" dm_dont_rewrite_url="true" aria-label="facebook" onclick="dm_gaq_push_event &&
1626 dm_gaq_push_event('socialLink', 'click', 'Facebook')"> <span class="dmSocialFacebook dm-social-icons-facebook oneIcon socialHubIcon style3" aria-hidden="true" data-hover-effect=""></span> 1627</a> 1628 <a href="https://twitter.com/PlainEngCam" target="_blank" dm_dont_rewrite_url="true" aria-label="twitter" onclick="dm_gaq_push_event && dm_gaq_push_event('socialLink', 'click', 'Twitter')"> <span class="dmSocialTwitter dm-social-icons-twitter oneIcon socialHubIcon style3" aria-hidden="true" data-hover-effect=""></span> 1629</a> 1630 <a href="https://www.linkedin.com/in/plain-english-campaign-28433819" target="_blank" dm_dont_rewrite_url="true" aria-label="linkedin" onclick="dm_gaq_push_event && dm_gaq_push_event('socialLink', 'click', 'Linkedin')"> <span class="dmSocialLinkedin icon-linkedin oneIcon socialHubIcon style3" aria-hidden="true" data-hover-effect=""></span> 1631</a> 1632</div> 1633</div> 1634</div> 1635</div> 1636</div> 1637</div> 1638 <div class="u_1629893749 dmRespRow" style="text-align: center;" id="1629893749"> <div class="dmRespColsWrapper" id="1150845423"> <div class="u_1148861725 dmRespCol small-12 medium-12 large-12" id="1148861725"> <span id="1775211162"></span> 1639 <div class="u_1144576694 dmNewParagraph" id="1144576694" style="transition: opacity 1s ease-in-out 0s; text-align: center;" data-version="5"><p class="text-align-center"><span style="color: rgb(255, 255, 255); display: initial;">Copyright © 2026 Plain English Campaign. All rights reserved.</span></p></div></div> 1640</div> 1641</div> 1642</div> 1643 <div id="1236746004" dmle_extension="powered_by" data-element-type="powered_by" icon="true" surround="false"></div> 1644</div> 1645</div> 1646</div> 1647</div> 1648</div> 1649</div> 1650</div> 1651</div> 1652</div> 1653</div> 1654 1655 </div> 1656</div> 1657<!-- Add full CSS and Javascript before the close tag of the body if needed --> 1658 1659 1660 1661 1662 1663 1664 1665 1666 1667 1668 1669 1670 1671 1672 1673 1674 1675 1676 1677 1678 1679 1680 1681 1682 1683 1684 1685 1686 1687 1688 1689 1690 1691 1692 1693 1694 1695 1696<!-- ========= JS Section ========= -->
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1926 1927 1928 1929 1930 1931 1932 1933 1934 1935 1936 1937 1938 1939 1940 1941 1942 1943 1944 1945 1946 1947 1948<div style="display:none;" id="P6iryBW0Wu"></div> 1949 1950<!-- photoswipe markup --> 1951 1952 1953 1954 1955 1956 1957 1958 1959 1960<!-- Root element of PhotoSwipe. Must have class pswp. --> 1961<div class="pswp" tabindex="-1" role="dialog" aria-hidden="true"> 1962 1963 <!-- Background of PhotoSwipe. 1964 It's a separate element as animating opacity is faster than rgba(). --> 1965 <div class="pswp__bg"></div> 1966 1967 <!-- Slides wrapper with overflow:hidden. --> 1968 <div class="pswp__scroll-wrap"> 1969 1970 <!-- Container that holds slides. 1971 PhotoSwipe keeps only 3 of them in the DOM to save memory. 1972 Don't modify these 3 pswp__item elements, data is added later on. --> 1973 <div class="pswp__container"> 1974 <div class="pswp__item"></div> 1975 <div class="pswp__item"></div> 1976 <div class="pswp__item"></div> 1977 </div> 1978 1979 <!-- Default (PhotoSwipeUI_Default) interface on top of sliding area. Can be changed. --> 1980 <div class="pswp__ui pswp__ui--hidden"> 1981 1982 <div class="pswp__top-bar"> 1983 1984 <!-- Controls are self-explanatory. Order can be changed. --> 1985 1986 <div class="pswp__counter"></div> 1987 1988 <button class="pswp__button pswp__button--close" data-auto="pswp-close" title="Close (Esc)"></button> 1989 1990 <button class="pswp__button pswp__button--share" data-auto="pswp-share" title="Share"></button> 1991 1992 <button class="pswp__button pswp__button--fs" title="Toggle fullscreen"></button> 1993 1994 <button class="pswp__button pswp__button--zoom" title="Zoom in/out"></button> 1995 1996 <!-- Preloader demo http://codepen.io/dimsemenov/pen/yyBWoR --> 1997 <!-- element will get class pswp__preloader--active when preloader is running --> 1998 <div class="pswp__preloader"> 1999 <div class="pswp__preloader__icn"> 2000 <div class="pswp__preloader__cut"> 2001 <div class="pswp__preloader__donut"></div> 2002 </div> 2003 </div> 2004 </div> 2005 </div> 2006 2007 <div class="pswp__share-modal pswp__share-modal--hidden pswp__single-tap"> 2008 <div class="pswp__share-tooltip"></div> 2009 </div> 2010 2011 <button class="pswp__button pswp__button--arrow--left" title="Previous (arrow left)"> 2012 </button> 2013 2014 <button class="pswp__button pswp__button--arrow--right" title="Next (arrow right)"> 2015 </button> 2016 2017 <div class="pswp__caption"> 2018 <div class="pswp__caption__center"></div> 2019 </div> 2020 2021 </div> 2022 2023 </div> 2024 2025</div> 2026<div id="fb-root" 2027 data-locale="en_GB"></div> 2028<!-- Alias: 08adc49f98924cb8b7dddec4cafb071e --> 2029<div class="dmPopupMask" id="dmPopupMask"></div> 2030<div id="dmPopup" class="dmPopup" data-auto="popup"> 2031 <div class="dmPopupCloseWrapper"> <div class="dmPopupClose dm-common-icons-close oneIcon" data-auto="popup-close" onclick="dmHidePopup(event);"></div> </div> 2032 <div class="dmPopupTitle"> <span></span> Share by:</div> 2033 <div class="data"></div> 2034</div>
2034<script type="text/javascript"> 2035 2036 Parameters.NavigationAreaParams.MoreButtonText = '......'; 2037 2038 Parameters.NavigationAreaParams.LessButtonText = '......'; 2039 Parameters.HomeLinkText = 'Home'; 2040 </script>
2040 2041<!-- End Script tags --> 2042<!-- Site Wide Html Markup --> 2043<!-- Site Wide Html Markup --> 2044<!-- Begin Product Custom HTML Markup -->
2045<script> 2046function call1and1Tracking() { 2047 var externalId = dmAPI.getSiteExternalId(); 2048 var siteName = dmAPI.getSiteName(); 2049 var src = 'https://integration.mywebsite-editor.com/dakota-snippet-service/snippet/integration/snippet.js?sitename='+siteName+'&external_uid='+externalId+'&mode=visit' 2050 var tracking = document.createElement('script'); 2051 tracking.setAttribute('src',src); 2052 document.head.appendChild(tracking); 2053} 2054call1and1Tracking(); 2055</script>
2055<!-- End Product Custom HTML Markup --> 2056</body> 2057</html>
Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.