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205        !function(){"use strict";var o=window.jstag||(window.jstag={}),r=[];function n(e){o[e]=function(){for(var n=arguments.length,t=new Array(n),i=0;i<n;i++)t[i]=arguments[i];r.push([e,t])}}n("send"),n("mock"),n("identify"),n("pageView"),n("unblock"),n("getid"),n("setid"),n("loadEntity"),n("getEntity"),n("on"),n("once"),n("call"),o.loadScript=function(n,t,i){var e=document.createElement("script");e.async=!0,e.src=n,e.onload=t,e.onerror=i;var o=document.getElementsByTagName("script")[0],r=o&&o.parentNode||document.head||document.body,c=o||r.lastChild;return null!=c?r.insertBefore(e,c):r.appendChild(e),this},o.init=function n(t){return this.config=t,this.loadScript(t.src,function(){if(o.init===n)throw new Error("Load error!");o.init(o.config),function(){for(var n=0;n<r.length;n++){var t=r[n][0],i=r[n][1];o[t].apply(o,i)}r=void 0}()}),this}}();
206
207
208        // custom init + lytics default install tag from https://activate.getlytics.com/connect?aid=2751
209        // see https://learn.lytics.com/understanding/product-docs/lytics-javascript-tag/configuration#configuration-options
210        
211            var lyticsCid = '44fda7674f94228540d8fba6786f9770';
212            console.log('You are using the Lytics Prod account');
213        
214
215        
216
217        jstag.init({
218            src: `https://c.lytics.io/api/tag/${lyticsCid}/latest.min.js`,
219            pageAnalysis: {
220                dataLayerPull: {
221                    disabled: true
222                }
223            }
224        });
225        jstag.pageView();
226
227        
228        (function(){
229            var sailthru_cookie, sailthru_user_id;
230            function read_cookie(cookieName) {
231              var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)');
232              var sMatch = (' '+document.cookie).match(re);
233              if (cookieName && sMatch) return unescape(sMatch[1]);
234              return '';
235            }
236            sailthru_cookie = read_cookie('sailthru_hid');
237            if (sailthru_cookie.length > 56) {
238              sailthru_user_id = sailthru_cookie.slice(32,56);
239              jstag.send({ st_profile_id: sailthru_user_id });
240            }
241        })();
242
243        
244        
245        
246        
247        jstag.call('entityReady', () => waitToLoadAds.trigger());
248        setTimeout(() => waitToLoadAds.trigger(), 1000);  // also trigger lytics if it's taking too long
249
250        
251        
252        waitToLoadAds.push(function (lytics_data) {
253            // lytics_data won't be defined if lytics failed to load correctly. In that case
254            // we don't need to set any segments.
255            if (lytics_data && lytics_data.segments) {
256                googletag.cmd.push(function() {
257                    googletag.pubads().setTargeting("LyticsSegments", lytics_data.segments);
258                });
259            }
260        });
261
262        function getUID(id) {
263            window.dataLayer.push({'user_id': id});
264        };
265        jstag.getid(getUID);
266
267
268    </script>
268
269
270
271
272        
273        
273<script src="/jsi18n/"></script>
273
274
275        
276
277        
278            
279
280
281<script>
282    // Initialize dataLayer empty array for GTM events
283    window.dataLayer = window.dataLayer || [];
284    window.dataLayer.push({
285        'site': 'Social Media Today',
286    });
287    // wrapper function to push GTM events to dataLayer
288    pushGTMEvent = (eventObject) => {
289        // if window.datalayer is not defined, then set to an empty array
290        window.dataLayer.push(eventObject);
291    };
292</script>
292
293<!-- Google Tag Manager -->
294<script>
vendor: 327 bytes, lines 294-298
294(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':
295new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],
296j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=
297'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);
298})(window,document,'script','dataLayer','
298GTM-55G8WRR
vendor: 3 bytes, line 298
298');
298</script>
298
299<!-- End Google Tag Manager -->
300
301<script>
302    let eventParams = {};
303    
304    
305    const gtmEventObject  = {
306        event: 'page.content',
307        'page.content': {
308            v:11, // seer version
309            ...eventParams
310        }
311    };
312    window.pushGTMEvent(gtmEventObject);
313    window.lyticsLookup = {"any_agriculture_dive_subs": "aa", "any_automotive_dive_subs": "ab", "any_banking_dive_subs": "ac", "any_biopharma_dive_subs": "ad", "any_cstore_dive_subs": "ae", "any_cfo_dive_subs": "af", "cfo_dive_tech_valid_subs": "ag", "any_cfo_balance_subs": "ah", "any_cio_dive_subs": "ai", "any_construction_dive_subs": "aj", "any_cybersecurity_dive_subs": "ak", "any_higher_ed_dive_subs": "al", "any_k12_dive_subs": "am", "any_facilities_dive_subs": "an", "any_fashion_dive_subs": "ao", "any_food_dive_subs": "ap", "any_grocery_dive_subs": "aq", "any_healthcare_dive_subs": "ar", "any_hotel_dive_subs": "as", "any_hr_dive_subs": "at", "any_legal_dive_subs": "au", "any_manufacturing_dive_subs": "av", "any_marketing_dive_subs": "aw", "any_medtech_dive_subs": "ax", "any_mobile_marketer_subs": "ay", "any_multifamily_dive_subs": "az", "any_packaging_dive_subs": "a0", "any_payments_dive_subs": "a1", "any_pharmavoice_subs": "a2", "any_restaurant_dive_subs": "a3", "any_retail_dive_subs": "a4", "any_smart_cities_dive_subs": "a5", "any_social_media_today_subs": "a6", "any_supplychain_dive_subs": "a7", "any_transport_dive_subs": "a8", "any_utility_dive_subs": "a9", "any_waste_dive_subs": "ba", "lt_15_million_company_revenue": "bb", "lt_20_million_company_revenue": "bc", "gt_100m_company_revenue": "bd", "gt_500m_company_revenue": "be", "250k_to_at_least_5m_company_revenue": "bf", "5m_to_20m_company_revenue": "bg", "20m_5000m_company_revenue": "bh", "all_cfos": "bi", "retail_holiday_edition_valid_subscribers": "bj", "banking_dive_valid_subscribers": "bk", "biopharma_dive_valid_subscribers": "bl", "cfo_dive_valid_subscribers": "bm", "cio_dive_valid_subscribers": "bn", "construction_dive_valid_subscribers": "bo", "education_dive_higher_ed_valid_subscribers": "bp", "education_dive_k12_valid_subscribers": "bq", "food_dive_valid_subscribers": "br", "grocery_dive_valid_subscribers": "bs", "healthcare_dive_valid_subscribers": "bt", "hr_dive_valid_subscribers": "bu", "hr_dive_talent_valid_subscribers": "bv", "marketing_dive_valid_subscribers": "bw", "medtech_dive_valid_subscribers": "bx", "mobile_marketer_valid_subscribers": "by", "restaurant_dive_valid_subscribers": "bz", "retail_dive_valid_subscribers": "b0", "retail_dive_dtc_valid_subscribers": "b1", "smart_cities_dive_valid_subscribers": "b2", "social_media_today_valid_subscribers": "b3", "supply_chain_dive_valid_subscribers": "b4", "transport_dive_valid_subscribers": "b5", "utility_dive_valid_subscribers": "b6", "waste_dive_valid_subscribers": "b7", "all_target_readers": "b8", "automotive_dive_high_quality_target_readers": "b9", "banking_dive_high_quality_target_readers": "ca", "biopharma_dive_target_readers": "cb", "cstore_dive_high_quality_target_readers": "cc", "cfo_dive_high_quality_target_readers_": "cd", "cio_dive_high_quality_target_readers": "ce", "construction_dive_high_quality_target_readers": "cf", "cybersecurity_dive_high_quality_target_readers": "cg", "facilities_dive_high_quality_target_readers": "ch", "fashion_dive_high_quality_target_readers": "ci", "food_dive_high_quality_target_readers": "cj", "grocery_dive_high_quality_target_readers": "ck", "healthcare_dive_target_readers": "cl", "higher_ed_high_quality_target_readers": "cm", "hotel_dive_high_quality_target_readers": "cn", "hr_dive_high_quality_target_readers": "co", "hr_dive_learning_high_quality_target_readers": "cp", "hr_dive_talent_high_quality_target_readers": "cq", "k12_high_quality_target_readers": "cr", "legal_dive_high_quality_target_readers": "cs", "manufacturing_dive_high_quality_target_readers": "ct", "marekting_dive_high_quality_target_readers": "cu", "medtech_high_quality_target_readers": "cv", "mobile_marketer_high_quality_target_readers": "cw", "multifamily_dive_high_quality_target_readers": "cx", "packaging_dive_high_quality_target_readers": "cy", "payments_dive_high_quality_target_readers": "cz", "pharmavoice_high_quality_target_readers": "c0", "restaurant_dive_high_quality_target_readers": "c1", "retail_dive_high_quality_target_readers": "c2", "smart_cities_dive_high_quality_target_readers": "c3", "socialmediatoday_target_readers": "c4", "supply_chain_dive_high_quality_target_readers": "c5", "transport_dive_high_quality_target_readers": "c6", "utility_dive_high_quality_target_readers": "c7", "waste_dive_high_quality_target_readers": "c8", "banking_dive_fintech_valid_subscribers": "c9", "biopharma_dive_emerging_biotech_valid_subscribers": "da", "biopharma_dive_manufacturing_valid_subscribers": "db", "biopharma_dive_marketing_valid_subscribers": "dc", "construction_dive_tech_valid_subscribers": "dd", "education_dive_k12_curriculum_valid_subscribers": "de", "food_dive_ingredients_valid_subscribers": "df", "healthcare_dive_it_valid_subscribers": "dg", "healthcare_dive_payer_valid_subscribers": "dh", "hr_dive_compensation_benefits_valid_subscribers": "di", "hr_dive_compliance_valid_subscribers": "dj", "hr_dive_diversity_inclusion_valid_subscribers": "dk", "hr_dive_learning_valid_subscribers": "dl", "hr_dive_recruiting_valid_subscribers": "dm", "marketing_dive_agencies_valid_subscribers": "dn", "marketing_dive_mobile_val
313id_subscribers": "do", "retail_dive_marketing_valid_subscribers": "dp", "retail_dive_mobile_commerce_valid_subscribers": "dq", "retail_dive_operations_valid_subscribers": "dr", "retail_dive_tech_valid_subscribers": "ds", "supply_chain_dive_operations_valid_subscribers": "dt", "supply_chain_dive_procurement_valid_subscribers": "du", "utility_dive_demand_response_valid_subscribers": "dv", "utility_dive_solar_valid_subscribers": "dw", "utility_dive_storage_valid_subscribers": "dx", "waste_dive_recycling_valid_subscribers": "dy", "all_cio_job_level": "dz", "all_cso_ciso_job_level": "d0", "all_cto_job_level": "d1", "all_users_on_a_primary_list_in_sailthru": "d2", "any_administration_job_function": "d3", "any_analyst_job_level": "d4", "any_associate_job_level": "d5", "any_bank_finance_company_type": "d6", "any_biz_dev_sales_job_function": "d7", "any_clevel_job_level": "d8", "any_construction_company_type": "d9", "any_customer_relations_job_function": "ea", "any_cx_job_function": "eb", "any_director_vp_job_level": "ec", "any_education_company_type": "ed", "any_finance_job_function": "ee", "any_food_and_bev_company_type": "ef", "any_food_service_company_type": "eg", "any_hr_job_function": "eh", "any_manager_job_level": "ei", "any_manufacturing_company_type": "ej", "any_marketing_job_function": "ek", "any_media_company_type": "el", "any_operations_analysis_job_function": "em", "any_operations_job_function": "en", "any_product_job_function": "eo", "any_retail_company_type": "ep", "any_supply_chain_job_function": "eq", "any_tech_company_type": "er", "any_telecom_company_type": "es", "any_transportation_company_type": "et", "any_transportation_job_function": "eu", "any_utility_company_type": "ev", "any_ux_job_function": "ew", "any_waste_recycling_company_type": "ex", "company_size_1_249": "ey", "company_size_1000_4999": "ez", "company_size_1000_plus": "e0", "company_size_250_499": "e1", "company_size_5000_9999": "e2", "seh_k12_at_risk_users_in_2023_churn_campaign": "e3", "seh_k12_at_risk_users_who_clicked_2023_churn_campagin": "e4", "square_food_bev_audience": "e5", "square_restaurant_audience": "e6", "square_retail_audience": "e7", "any_cx_dive_subs": "e8", "any_esg_dive_subs": "e9", "cfo_balance_high_quality_target_readers": "fa", "cx_dive_high_quality_target_readers": "fb", "esg_dive_high_quality_target_readers": "fc", "informauploadsnov2022": "fd", "ladders_uploads_2021": "fe", "ladders_utm_campaign_tracking": "ff", "agriculture_dive_high_quality_target_readers": "fg", "all_marketing_related_audience": "fh", "tech_job_function": "fi", "construction_dive_infrastru
313cture_valid_subscribers": "fj", "construction_dive_labor_safety_valid_subscribers": "fk", "supply_chain_dive_logistics_valid_subscribers": "fl", "payers_on_healthcare": "fm", "providers_on_healthcare": "fn", "wardsauto_valid_subscribers": "fo", "wardsauto_dealer_valid_subscribers": "fp", "any_wardsauto_subs": "fq", "wardsauto_high_quality_target_readers": "fr", "wardsauto_high_quality_target_readers_automakers": "fs", "wardsauto_high_quality_target_readers_dealers": "ft", "wardsauto_high_quality_target_readers_suppliers": "fu", "channel_dive_valid_subscribers": "fv", "any_channel_dive_subs": "fw", "channel_dive_high_quality_target_readers": "fx", "cstore_retail_subs": "fy", "cstore_grocery_subs": "fz", "healthcare_dive_high_quality_target_readers_providers": "f0", "healthcare_dive_high_quality_target_readers_payers": "f1", "healthcare_dive_high_quality_target_readers_health_it": "f2", "2026_outlooks_autorecommended_content_audience": "f3"}
314</script>
314
315
316
317
318<script type="module" src="/static/js/dist/lyticsHelper.bundle.js?242215290926" ></script>
318
319
320
321        
322
323        <!-- HTMX for dynamic content loading -->
324        
325
326<script src="/static/js/htmx_204.min.js?511915290926"></script>
326
327
328
329        
330        
331        
332            
332<script type='text/javascript'>
333    // See https://industrydive.atlassian.net/wiki/spaces/TECH/pages/4882661389/Chartbeat.js
334    (function() {
335        /** CONFIGURATION START **/
336        var _sf_async_config = window._sf_async_config = (window._sf_async_config || {});
337
338
339        _sf_async_config.uid = '41935';
340
341        // TODO: When chartbeat is added to more sites, update this line to use the site specific domain.
342        // See https://docs.chartbeat.com/cbp/tracking/standard-websites/qa-web-integration
343
344        // qa6.socialmediatoday.com has been added to the Chartbeat dashboard so it can be used for testing.
345        // See https://chartbeat.com/publishing/dashboard/qa6.socialmediatoday.com
346        // When testing , uncomment the following line and comment out the next line.
347        // _sf_async_config.domain = 'qa6.socialmediatoday.com';
348
349        _sf_async_config.domain = 'socialmediatoday.com';
350
351        _sf_async_config.useCanonical = true;
352        _sf_async_config.useCanonicalDomain = true;
353        _sf_async_config.flickerControl = false;
354
355        //Set newspost topics as sections
356        topics = []
357        
358        _sf_async_config.sections = '';
359        
360
361        //Set authors
362        
363        _sf_async_config.authors = '';
364        
365
366        // Set _sf_async_config.noCookies
367        // if the user has accepted analytics cookies, we can set this to false
368        _sf_async_config.noCookies = true;
369        if (window.Osano?.cm?.getConsent?.('consent')?.['ANALYTICS'] === 'ACCEPT') {
370            _sf_async_config.noCookies = false;
371        }
372
373        /** CONFIGURATION END **/
374        function loadChartbeat() {
375            var e = document.createElement('script');
376            var n = document.getElementsByTagName('script')[0];
377            e.type = 'text/javascript';
378            e.async = true;
379            e.src = '//static.chartbeat.com/js/chartbeat.js';
380            n.parentNode.insertBefore(e, n);
381        }
382        loadChartbeat();
383     })();
384</script>
384
385        
386
387        
388            
389
390<script type="text/javascript" src="/static/js/mailcheck.min.js?511915290926" defer></script>
vendor: 1 bytes, line 390
390
391<script type="text/javascript" src="/static/js/dive_mailcheck.js?511915290926" defer></script>
391
392
393        
394
395        
396        
396<script src="/static/js/app.js?511915290926" defer></script>
396
397
398        
399            
399<script type="text/javascript">
400                var divecounter_settings = {};
401                
402                    divecounter_settings.showSignupAd = true;
403                
404                
405                
406                
407            </script>
407
408        
409        
409<script type="text/javascript" src="/static/js/divecounter.js?511915290926"></script>
409
410
411        
412            
412<script type="text/javascript">
413            // Special unbounce signup thing for google traffic. Test with ?test_unbounce in the URL
414            // Note: divecounter must already be loaded. Only enabled on pages that would normally have signup ads
415            // Note: showSignupAd is always off if prestitial is enabled!
416            if ((typeof divecounter !== "undefined") && ($(window).width() > 640)) {
417            var test_unbounce = (window.location.href.indexOf("?test_unbounce")>=0);
418            var force_unbounce = (window.location.href.indexOf("signupbounce=1")>=0) ||
419                                    (window.location.href.indexOf("utm_campaign=Linked-HR")>=0) ||
420                                    (window.location.href.indexOf("utm_source=outbrain")>=0);
421            if (test_unbounce ||
422                force_unbounce ||
423                (document.referrer.match(/^https?:\/\/(www\.google\.|news\.google\.|t\.co|twitter\.com|www\.facebook\.com)/i) &&
424                divecounter.getOption('showSignupAd') && divecounter.canShow(1,1)) ) {
425                // dyanmically load ouibounce.js only on pages where its needed
426                $.getScript("/static/js/ouibounce.min.js?511915290926", function(){
427                    // Once ouibounce.js loads, call the script
428                    // We're reusing divecounter's modal instead of OuiBounce's modal code (that's why we pass it 'false')
429                    var _ouibounce = ouibounce(false, {
430                    aggressive: test_unbounce, // ignore cookie in test mode
431                    cookieName: '_viewedOuiBounce', // underscored cookies should be ignored by Varnish
432                    callback: function() {
433                        divecounter_open_ad();
434                    }
435                    });
436                });
437            } // end should show unbounce
438            } // end divecounter defined
439            </script>
439
440        
441
442        
443            
444<script type="text/javascript">
445    function read_cookie(cookieName) {
446        var re = new RegExp('[; ]'+cookieName+'=([^\\s;]*)');
447        var sMatch = (' '+document.cookie).match(re);
448        if (cookieName && sMatch) return unescape(sMatch[1]);
449        return '';
450    }
451
452    var script = document.createElement('script');
453    script.type = 'text/javascript';
454    script.async = true;
455    script.addEventListener('load', function(e) {
456        // we only pass the template this context variable on newsposts
457        let informaData = false;
458        
459        if (window.IIRISTracker) {
460            var sailthru_id = read_cookie('sailthru_hid');
461            if (sailthru_id.length > 56) {
462              sailthru_id = sailthru_id.slice(32,56);
463            }
464
465            var notProduction = 'False' === 'True';
466            var domain = 'www.socialmediatoday.com'.split('.')[1];
467            // on non-prod environment, there is specific collector domain to send the data to.
468            var cDomain = notProduction ? 'com-informa-prod1.mini.snplow.net' : 'c.' + domain + '.com' // removed .com previous line
469            var cfg = {
470                config: {
471                    td: {},
472                    snowplow: {
473                        context: {}
474                    }
475                }
476            };
477            cfg.config.idsource = 'sailthruid';
478            cfg.config.snowplow.appId = domain;
479            cfg.config.snowplow.cDomain = cDomain;
480            cfg.config.td.lob = 'it';
481            cfg.config.td.domain = domain;
482            cfg.config.snowplow.contentTagEnabled = !!informaData
483            cfg.config.snowplow.context = informaData
484            window.IIRISTracker.initConfig(cfg);
485            window.IIRISTracker.setTrackingUID(sailthru_id);
486            var irisEvt = new Event('trackerLoaded');
487            window.dispatchEvent(irisEvt);
488        } else {
489            window.addEventListener('trackerLoaded', function(evt) {
490                if(window.IIRISTracker) {
491                    window.IIRISTracker.setTrackingUID(sailthru_id);
492                }
493            });
494        }
495    });
496    script.src = 'https://static.iris.informa.com/widgets/v3.0/iris-t.js';
497    document.getElementsByTagName('head')[0].appendChild(script);
498</script>
498
499
500        
501
502        
503        
504
505        
506
507        
508        
508<script type="text/javascript">
509            jQuery.browser = {};
510            (function () {
511                jQuery.browser.msie = false;
512                jQuery.browser.version = 0;
513                if (navigator.userAgent.match(/MSIE ([0-9]+)\./)) {
514                    jQuery.browser.msie = true;
515                    jQuery.browser.version = RegExp.$1;
516                }
517            })();
518        </script>
518
519        <!-- for modal signup form -->
520
521        
521<script type="text/javascript" src="/static/js/jquery.simplemodal.divefork.min.js?511915290926" defer></script>
521
522
523        
524
525        <style>
526
527            /* dynamic style overrides based on DB go here*/
528            
529        </style>
530
531        
532    <meta name="robots" content="noindex" />
533    
534
535<link rel="preload" href="/static/js/dist/ArticleLicensing.bundle.js?242215290926" as="script" crossorigin>
536<link rel="preload" href="/static/css/ArticleLicensing.bundle.css?242215290926" as="style" onload="this.rel='stylesheet'">
537
538    
539
540
541
542
543
544    <link rel="preload" href="/static/css/smt_pressrelease_app.css?122215290926" as="style" onload="this.onload=null; this.rel='stylesheet';">
545
546
547
548
549        
550
551<script type="module" src="/static/js/dist/signupReferrer.bundle.js?242215290926" ></script>
551
552
553
554        
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580
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695
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705
706
707
708        
709
710        
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713
714
715    <body class="">
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718
719        
720            <!-- Google Tag Manager (noscript) -->
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724        
725
726        
727
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729            
730                
731
732<div id="signup-inter" class="modal_dialog" style="display:none;">
733    
734        
735        <form id="signup-inter-form"
736              class="form-basic"
737              name="signup-inter-form"
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745                    
746                        Don't miss tomorrow's social media industry news
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750            <p class="interstitial-text">
751                
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753                        Let Social Media Today's free newsletter keep you informed, straight from your inbox.
754                    
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761                <div id="newsletter-list-section">
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763                    
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780                   type="submit"
781                   data-role="none"
782                   value="Subscribe today">
783        </form>
784    
785</div>
786
787            
788        
789
790        
791        
792
793        
794            
795        
796
797        <!-- leaderboard -->
798        
799            
800            
801                
802                <div class="leaderboard-wrap">
803                    
804    <div class="hide-small show-large">
805
806
807<div id='dfp-leaderboard-desktop' style="min-height: 90px">
808    
808<script>
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825    </script>
825
826</div>
827</div>
828
829                </div>
830                
830<script>
831                    googletag.cmd.push(function() {
832                        googletag.pubads().addEventListener('slotRenderEnded', function (event) {
833                            
834                            if (event.slot.getAdUnitPath() === '/3618/socialmediatoday/socialmediatodayleaderboard' && !event.isEmpty) {
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838                                            localStorage.setItem('leaderboard_signup_path', document.location.pathname);
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841                                        }
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843                                });
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845                        });
846                    })
847                </script>
847
848                
849            
850        
851
852        <!-- ITT cross pub nav -->
853        
854
855
856<!-- Nav that lists the site's related publications including itt sites  -->
857
858<div class="itt-cross-nav">
859  <div class="itt-cross-nav-inner">
860    <div class="desktop-section-wrapper">
861      <a class="itt-brand analytics t-ittbanner-logo" href="https://www.informatechtarget.com/">
862        <img class="itt-logo" src="https://d12v9rtnomnebu.cloudfront.net/logo/ITechTarget-Orbit-W_rgb.png" alt="Informa Tech Target Logo" height="16">
863        <span class="itt-brand-name nav-item">Informa TechTarget</span>
864        <span class="nav-divider nav-item">|</span>
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866      <ul class="itt-pubs list-no-bullets">
867        
868          <li>
869            <a href="https://www.customerexperiencedive.com/"
870              class="nav-item-link analytics t-ittbanner-related-cx-dive">CX Dive</a>
871          </li>
872        
873          <li>
874            <a href="https://www.marketingdive.com/"
875              class="nav-item-link analytics t-ittbanner-related-marketing-dive">Marketing Dive</a>
876          </li>
877        
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879    </div>
880    <div>
881      <a href="https://www.informatechtarget.com/our-brands/" class="desktop-cta nav-item-link analytics t-ittbanner-brands">
882        <span>Explore our brands</span>
883        <img class="external-link-logo" src="https://d12v9rtnomnebu.cloudfront.net/logo/link-external-wht.svg" alt="Informa TechTarget Brands" height="12">
884      </a>
885      <a href="https://www.informatechtarget.com/" class="mobile-cta nav-item-link analytics t-ittbanner-mobile">An Informa TechTarget Publication</a>
886    </div>
887  </div>
888</div>
889
890
891
892    
893        <div class="page-container">
894            
895            
896                
897                    
898
899
900
901
902
903<header role="banner">
904    <nav id="top" class="site-menu" aria-label="Site menu">
905        <div class="site-menu-inner">
906            <!-- logo -->
907            <div class="pub-logo-wrapper">
908                <a href="/" class="analytics t-dash-navigation">
909                    
910                        <img class="pub-logo" src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg" alt="Social Media Today" height="28">
911                    
912                </a>
913            </div>
914            <!-- desktop menu, not visible on mobile/tablet -->
915            <div class="menu-content-wrapper">
916                <ul class="desktop-menu-main">
917                    
918                    
919                    
920                    
921                        <li>
922                            <a href="/library/" class="nav-menu-item analytics t-library-navigation">Library</a>
923                        </li>
924                    
925                    
926                        <li>
927                            <a href="/events/" class="nav-menu-item analytics t-events-navigation">Events</a>
928                        </li>
929                    
930                    
931                        <li>
932                            <a href="/press-release/" class="nav-menu-item analytics t-press-releases-navigation">Press Releases</a>
933                        </li>
934                    
935                    
936                    
937                    
938                    <li class="topics top-nav-dropdown-item">
939                        <button class="nav-menu-item topics-dropdown-item">
940                            Topics
941                            <span class="dropdown-toggle-arrow"></span>
942                        </button>
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944                </ul>
945                <!-- mobile menu toggle icon, not visible on desktop -->
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947                    Subscribe
948                </a>
949                <button class="mobile-menu-toggle">
950                    
951                    
952                        
953                            <img src="/static/img/menu_icons/menu_search.svg?511915290926" alt="menu" loading="lazy">
954                        
955                    
956                </button>
957                <!-- newsletter and search, only shown on desktop -->
958                <ul class="desktop-menu-sub list-no-bullets">
959                    <li>
960                        <button class="search-toggle search-button-front analytics t-search-navigation-top">
961                            
962                            
963                                
964                                    <img src="/static/img/menu_icons/search.svg?511915290926" alt="search" width="16" height="16" loading="lazy">
965                                
966                            
967                            
968                        </button>
969                    </li>
970                    <li>
971
972                        <a href="/signup/?signup_location=header" rel="nofollow" class="nav-menu-item nav-signup-button desktop-nav-signup-button analytics t-signup-navigation button">
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974                            Subscribe
975                        </a>
976                    </li>
977                </ul>
978
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980        </div>
981    </nav>
982</header>
983
984
985
986<div class="menu-search js-search-hide">
987    <div class="menu-search-inner-wrapper row"> 
988        <form action="/search/" method="GET" data-ajax="false">
989            <label for="search-desktop">
990                <span class="screen-reader-text search">Search</span>
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993            <button type="submit" value="" data-role="none" class="search-button-front analytics t-search-navigation-drawer">
994                <img src="/static/img/menu_icons/search.svg?511915290926" alt="search" height="16" width="16" loading="lazy">
995            </button>
996            <img class="close" src="/static/img/menu_icons/close.svg?511915290926" width="16" height="16" alt="close search" loading="lazy">
997        </form>
998    </div>
999</div>
1000
1001
1002
1003<nav class="topics menu-bar" aria-label="Menu bar">
1004    <ul class="list-no-bullets">
1005        
1006            
1007            <li>
1008                <a class="analytics t-topic-navigation-facebook" href="/topic/facebook/">Facebook</a>
1009            </li>
1010        
1011            
1012            <li>
1013                <a class="analytics t-topic-navigation-tiktok" href="/topic/tiktok/">TikTok</a>
1014            </li>
1015        
1016            
1017            <li>
1018                <a class="analytics t-topic-navigation-instagram" href="/topic/instagram/">Instagram</a>
1019            </li>
1020        
1021            
1022            <li>
1023                <a class="analytics t-topic-navigation-snapchat" href="/topic/snapchat/">Snapchat</a>
1024            </li>
1025        
1026            
1027            <li>
1028                <a class="analytics t-topic-navigation-pinterest" href="/topic/pinterest/">Pinterest</a>
1029            </li>
1030        
1031            
1032            <li>
1033                <a class="analytics t-topic-navigation-twitter" href="/topic/twitter/">X (Twitter)</a>
1034            </li>
1035        
1036            
1037            <li>
1038                <a class="analytics t-topic-navigation-linkedin" href="/topic/linkedin/">LinkedIn</a>
1039            </li>
1040        
1041    </ul>
1042</nav>
1043
1044    <nav class="smt-community menu-bar js-menu-bar-hide" aria-label="Menu bar">
1045        <ul class="list-no-bullets">
1046            <li>
1047                <!-- We have to hardcode /smtlive since it is a flatpage and flatpages do not follow usual view patterns -->
1048                <a href="/smtlive/">Live Twitter Chat</a>
1049            </li>
1050            <li>
1051                <a href="/experts/">SMT Experts</a>
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1058
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1060
1061<script type="module" src="/static/js/dist/navSignupHelper.bundle.js?242215290926" ></script>
1061
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1064<script>
1065    window.siteName = 'Social Media Today';
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1066
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1068                
1069            
1070
1071            
1072            
1073            <div class="search-overlay"></div>
1074            <div class="page-wrapper ">
1075
1076                <div class="page-inner-wrapper" id="skip-link-target">
1077
1078                
1079                
1080
1081    
1081<script>
1082    window.articleLicensing = {
1083        stripePublicKey: 'pk_live_662jQSEvA5SsAj0WthctkPjl',
1084        articleLicensingContactEmail: '[email protected]',
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1088
1089    <div id="app-mountpoint">
1090    </div>
1091    
1092
1093<script type="module" src="/static/js/dist/ArticleLicensing.bundle.js?242215290926" ></script>
1093
1094
1095
1096
1097
1098                
1099
1100                
1101
1102                </div> <!-- ends page-inner-wrapper -->
1103
1104                <section class="pre-footer">
1105                    
1106                </section>
1107
1108                
1109                    
1110
1111
1112
1113
1114
1115<hr class="footer-hr">
1116<footer>
1117    <div class="custom-article-footer">
1118        <div class="row columns">
1119            <div class="footer-grid">
1120                <div class="footer-links">
1121                    <img class="pub-logo-footer" src="https://d12v9rtnomnebu.cloudfront.net/logo/publications/smt_color.svg" alt="Social Media Today Logo" height="28" loading="lazy"/>
1122                    
1123                    
1124
1125
1126<ul class="social-icon-list social-icon-list__footer smt-icon-list ">
1127    
1128        <li>
1129            <a href="https://www.linkedin.com/company/599586/"
1130               aria-label="Industry Dive LinkedIn"
1131               class="social-icon-footer analytics t-sitefooter-linkedin">
1132                <img src="/static/img/social_icons/article_page/linkedin.svg?511915290926" alt="">
1133            </a>
1134        </li>
1135    
1136    
1137        <li>
1138            <a href="https://www.facebook.com/socmediatoday"
1139               aria-label="Industry Dive Facebook"
1140               class="social-icon-footer analytics t-sitefooter-facebook">
1141                <img src="/static/img/social_icons/article_page/facebook.svg?511915290926"  alt="">
1142            </a>
1143        </li>
1144    
1145    
1146        <li>
1147            <a href="https://twitter.com/socialmedia2day"
1148               aria-label="Industry Dive X/Twitter"
1149               class="social-icon-footer analytics t-sitefooter-twitter">
1150                <img src="/static/img/social_icons/article_page/x.svg?511915290926" alt="">
1151            </a>
1152        </li>
1153    
1154    
1155        <li>
1156            <a href="https://www.instagram.com/socialmediatoday/"
1157               aria-label="Industry Dive Instagram"
1158               class="social-icon-footer analytics t-sitefooter-instagram">
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1160            </a>
1161        </li>
1162    
1163    
1164        <li>
1165            <a href="https://www.pinterest.com/socialmedia2day/"
1166               aria-label="Industry Dive Pinterest"
1167               class="social-icon-footer analytics t-sitefooter-pinterest">
1168                <img src="/static/img/social_icons/article_page/pinterest.svg?511915290926" alt="">
1169            </a>
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1171    
1172    <li>
1173        <a href="https://www.socialmediatoday.com/feeds/news/"
1174           aria-label="Industry Dive RSS feed"
1175           class="social-icon-footer analytics t-sitefooter-rss">
1176            <img src="/static/img/social_icons/article_page/rss.svg?511915290926" alt="">
1177        </a>
1178    </li>
1179</ul>
1180
1181                </div>
1182                <div class="link-wrapper">
1183                    <div class="footer-links">
1184                        <h4 class="uppercase-heading-01">Explore</h4>
1185                        <ul class="list-no-bullets">
1186                            <li>
1187                                <a href="/about/" class="analytics t-about-sitefooter">About</a>
1188                            </li>
1189                            
1190                                <li>
1191                                    <a href="/editors/" class="analytics t-editors-sitefooter">Editorial Team</a>
1192                                </li>
1193                            
1194                            <li>
1195                                <a href="/contact/" class="analytics t-feedback-sitefooter">Contact Us</a>
1196                            </li>
1197                            
1198                                <li>
1199                                    <a href="/signup/?signup_location=footer-list&amp;signup_path=/selfservice/article-licensing/submit/"
1200                                       rel="nofollow" class="analytics t-signup-sitefooter">Newsletter</a>
1201                                </li>
1202                                
1203                                    <li>
1204                                        <a href="/selfservice/article-licensing/submit/"
1205                                           rel="nofollow" class="analytics t-licensing-sitefooter">Purchase Licensing Rights</a>
1206                                    </li>
1207                                
1208                            
1209                            
1210                            <li>
1211                                <a class="analytics t-pr-sitefooter-all" href="/press-release/">Press Releases</a>
1212                            </li>
1213                            
1214                            
1215                            
1216                            
1217                            
1218                            
1219                            
1220                            
1221                        </ul>
1222                    </div>
1223                    <div class="second-column">
1224                        <div class="footer-links">
1225                            <h4 class="uppercase-heading-01">Reach our audience</h4>
1226                            <ul class="list-no-bullets">
1227                                
1228                                    <li>
1229                                        <a href="/advertise/"
1230                                           class="analytics t-advertising-sitefooter">Advertising</a>
1231                                    </li>
1232                                
1233                                
1234                                    <li>
1235                                        <a class="analytics t-pr-sitefooter-all"
1236                                           href="/press-release/get-started/">Post a press release</a>
1237                                    </li>
1238                                
1239                                
1240                                
1241                                    <li>
1242                                        <a class="analytics t-events-sitefooter-start" href="/selfservice/event-listings/contact">Promote an event</a>
1243                                    </li>
1244                                
1245                                
1246                                    <li>
1247                                        
1248                                            <a href="/account/login/"
1249                                               class="smt-user-menu-item-button analytics t-login-navigation">Log in</a>
1250                                        
1251                                    </li>
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1524    
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1526</nav>
1527
1528        
1529    
1530        
1531        
1532        
1533        
1534            
1535<style>
1536  /* Keep this hidden until we need to show the v2 challenge. */
1537  .captcha-container { display: none; }
1538</style>
1539<script>
1540  (function () {
1541    // v3-first, v2-fallback: score on submit via /signup/recaptcha-v3-score/; show checkbox challenge if score is low or v3 fails.
1542
1543    // Shared config: site keys and constants that are the same for every form on the page.
1544    // Set once; subsequent calls (e.g. from _signupform.html on landing pages) are no-ops.
1545    if (!window._signupRecaptchaSharedConfig) {
1546      window._signupRecaptchaSharedConfig = {
1547        v2ContainerSelector: '.captcha-container',
1548        v2ElementSelector: '.g-recaptcha',
1549        submitAction: 'signup_submit',
1550        scoreThreshold: 0.5,
1551        v2SiteKey: '6LfnFggUAAAAAKaDTgN6vqjZtnNENIqa\u002D\u002DTCG9F4',
1552        v3SiteKey: '6Lc\u002DlpYsAAAAAMhweO3XD1__w\u002DvHSSOVRRpARwEM'
1553      };
1554    }
1555
1556    // Register per-form unique configs (only the params that differ per form).
1557    window._signupRecaptchaConfigs = window._signupRecaptchaConfigs || [];
1558    
1559      // Multi-form mode: loop over the list supplied by the context processor.
1560      
1561      window._signupRecaptchaConfigs.push({
1562        key: 'generic_signup',
1563        formSelector: 'form.js\u002Dform\u002Demail\u002Dvalidate[name\u003D\u0022signup\u0022]'
1564      });
1565      
1566      window._signupRecaptchaConfigs.push({
1567        key: 'signup_interstitial',
1568        formSelector: '#signup\u002Dinter\u002Dform'
1569      });
1570      
1571    
1572
1573    // If we've already initialized once, skip doing it again.
1574    if (window._signupRecaptchaBootstrapped) {
1575      return;
1576    }
1577    window._signupRecaptchaBootstrapped = true;
1578
1579    // Strip odd characters so this is safe for dataset keys/callback names.
1580    function safeKey(str) {
1581      return String(str || 'default').replace(/[^a-zA-Z0-9_]/g, '');
1582    }
1583
1584    // Load only the v3 script — it covers both v3 scoring and v2 widget rendering.
1585    // Avoid the plain api.js, which auto-renders all .g-recaptcha elements on load.
1586    function loadRecaptchaScripts(v3SiteKey) {
1587      if (!document.getElementById('signup-recaptcha-v3-script')) {
1588        var v3Script = document.createElement('script');
1589        v3Script.id = 'signup-recaptcha-v3-script';
1590        v3Script.src = 'https://www.google.com/recaptcha/api.js?render=' + encodeURIComponent(v3SiteKey);
1591        document.head.appendChild(v3Script);
1592      }
1593    }
1594
1595    // Get a v3 token, then let our backend verify and score it.
1596    function runV3AndScore(v3SiteKey, actionName) {
1597      return grecaptcha.execute(v3SiteKey, { action: actionName })
1598        .then(function(token) {
1599          return fetch('/signup/recaptcha-v3-score/', {
1600            method: 'POST',
1601            headers: { 'Content-Type': 'application/json' },
1602            body: JSON.stringify({ token: token, action: actionName })
1603          });
1604        })
1605        .then(function(res) { return res.json(); });
1606    }
1607
1608    // Wire recaptcha behavior to each form, merging shared constants with the per-form unique config.
1609    function wireConfig(formConfig, configIndex) {
1610      var shared = window._signupRecaptchaSharedConfig;
1611      var config = {
1612        key: formConfig.key,
1613        formSelector: formConfig.formSelector,
1614        v2ContainerSelector: shared.v2ContainerSelector,
1615        v2ElementSelector: shared.v2ElementSelector,
1616        submitAction: shared.submitAction,
1617        scoreThreshold: shared.scoreThreshold,
1618        v2SiteKey: shared.v2SiteKey,
1619        v3SiteKey: shared.v3SiteKey
1620      };
1621      var forms = document.querySelectorAll(config.formSelector);
1622      forms.forEach(function(form, formIndex) {
1623        // Keep track of whether this form is wired/passed/already waiting on v2.
1624        var key = safeKey(config.key + '_' + configIndex + '_' + formIndex);
1625        var wiredFlag = 'recaptchaWired' + key;
1626        var passedFlag = 'recaptchaPassed' + key;
1627        var awaitingFlag = 'awaitingV2Challenge' + key;
1628
1629        if (form.dataset[wiredFlag] === 'true') {
1630          return;
1631        }
1632        form.dataset[wiredFlag] = 'true';
1633
1634        var recaptchaElement = form.querySelector(config.v2ElementSelector);
1635        var widgetId = null;
1636        var v2WatcherInterval = null;
1637
1638        // Read the v2 response via widgetId, falling back to this form's textarea.
1639        function getV2Response() {
1640          var response = '';
1641          try {
1642            response = widgetId !== null ? grecaptcha.getResponse(widgetId) : '';
1643          } catch (e) {
1644            response = '';
1645          }
1646          if (!response) {
1647            var textarea = form.querySelector('textarea[name="g-recaptcha-response"]');
1648            if (textarea && textarea.value) {
1649              response = textarea.value;
1650            }
1651          }
1652          return response;
1653        }
1654
1655        // Once verified, mark the form so the submit handler lets it pass.
1656        function submitVerifiedForm() {
1657          if (form.dataset[passedFlag] === 'true') {
1658            return;
1659          }
1660          form.dataset[passedFlag] = 'true';
1661          if (form.closest('.inline-signup')) {
1662            form.dispatchEvent(new CustomEvent('recaptcha:verified', { bubbles: false }));
1663            var inlineContainer = form.querySelector(config.v2ContainerSelector);
1664            if (inlineContainer) inlineContainer.style.display = 'none';
1665          }
1666          form.submit();
1667        }
1668
1669        // Show the v2 challenge and poll until we see a response token.
1670        function beginV2Challenge() {
1671          form.dataset[awaitingFlag] = 'true';
1672          var container = form.querySelector(config.v2ContainerSelector);
1673          if (container) container.style.display = 'block';
1674
1675          // Render the v2 widget on first challenge, not on page load.
1676          if (widgetId === null && recaptchaElement) {
1677            try {
1678              widgetId = grecaptcha.render(recaptchaElement, {
1679                sitekey: config.v2SiteKey,
1680                callback: submitVerifiedForm
1681              });
1682            } catch (e) {}
1683          }
1684
1685          if (v2WatcherInterval) {
1686            clearInterval(v2WatcherInterval);
1687          }
1688          v2WatcherInterval = setInterval(function() {
1689            if (form.dataset[passedFlag] === 'true') {
1690              clearInterval(v2WatcherInterval);
1691              return;
1692            }
1693            var response = getV2Response();
1694            if (response) {
1695              clearInterval(v2WatcherInterval);
1696              submitVerifiedForm();
1697            }
1698          }, 250);
1699        }
1700
1701        // Main flow: validation first, then v3 score check, then v2 fallback if needed.
1702        form.addEventListener('submit', function(event) {
1703          if (form.dataset[passedFlag] === 'true') {
1704            return;
1705          }
1706
1707          // If a prior handler (e.g. email/checkbox validation) already stopped submission, bail out.
1708          if (event.defaultPrevented) {
1709            return;
1710          }
1711
1712          event.preventDefault();
1713
1714          if (form.dataset[awaitingFlag] === 'true') {
1715            if (getV2Response()) {
1716              submitVerifiedForm();
1717            } else {
1718              beginV2Challenge();
1719            }
1720            return;
1721          }
1722
1723          grecaptcha.ready(function() {
1724            runV3AndScore(config.v3SiteKey, config.submitAction)
1725              .then(function(data) {
1726                var score = Number(data && data.score);
1727                var recaptchaSuccess = Boolean(data && (data.recaptcha_success || data.success));
1728                var scorePass = !Number.isNaN(score) && score > config.scoreThreshold;
1729
1730                if (recaptchaSuccess && scorePass) {
1731                  submitVerifiedForm();
1732                  return;
1733                }
1734                beginV2Challenge();
1735              })
1736              .catch(function() {
1737                // If v3 fails (network/API), still let real users complete v2.
1738                beginV2Challenge();
1739              });
1740          });
1741        });
1742      });
1743    }
1744
1745    // Wire everything once grecaptcha is available.
1746    function setupAllConfigs() {
1747      if (typeof grecaptcha === 'undefined') {
1748        return false;
1749      }
1750      window._signupRecaptchaConfigs.forEach(function(formConfig, index) {
1751        wireConfig(formConfig, index);
1752      });
1753      return true;
1754    }
1755
1756    document.addEventListener('DOMContentLoaded', function() {
1757      var v3SiteKey = window._signupRecaptchaSharedConfig.v3SiteKey;
1758      if (v3SiteKey) {
1759        loadRecaptchaScripts(v3SiteKey);
1760      }
1761
1762      if (setupAllConfigs()) {
1763        return;
1764      }
1765
1766      // Retry briefly while external recaptcha scripts finish loading.
1767      var attempts = 0;
1768      var interval = setInterval(function() {
1769        attempts += 1;
1770        if (typeof grecaptcha !== 'undefined') {
1771          clearInterval(interval);
1772          setupAllConfigs();
1773        } else if (attempts > 50) {
1774          clearInterval(interval);
1775        }
1776      }, 100);
1777    });
1778  })();
1779</script>
1779
1780
1781        
1782        
1783        <!-- Track signups for Facebook Conversions API -->
1784        
1785
1786<script type="module" src="/static/js/dist/signupValidation.bundle.js?242215290926" ></script>
1786
1787
1788        
1789
1790<script type="module" src="/static/js/dist/gtmEvents.bundle.js?242215290926" ></script>
1790
1791
1792        <!-- Convert straight quotes to curly -->
1793        
1794
1795<script type="module" src="/static/js/dist/smartQuotes.bundle.js?242215290926" ></script>
1795
1796
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1799            
1800
1801<script type="module" src="/static/js/dist/htmxPressReleaseAnalytics.bundle.js?242215290926" ></script>
1801
1802
1803        
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1805        
1806
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1809
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1811
1812        
1812<script>
1813            // Set cookie if we're on mobile app. Expire if we're not. This affects
1814            // which template is used to display the site to the user.
1815            $(document).ready(function() {
1816                // Get integer value of mobileapp param from URL and default to 0 if it doesn't exist
1817                var mobileapp = '';
1818
1819                // Set cookie if mobileapp is 1 or 2 or expire cookie if mobileapp == 0
1820                if (mobileapp == '0') {
1821                    document.cookie = 'mobileapp=; path=/; expires=Thu, 01 Jan 1970 00:00:01 GMT;';
1822                } else if (mobileapp == '1' || mobileapp == '2') {
1823                    document.cookie = 'mobileapp=' + mobileapp + '; path=/;';
1824                }
1825
1826                // There's no need to immediately load or preload print.css since it's not needed on page
1827                // load. Therefore, load it when the document is ready
1828                var stylesheet=document.createElement("link");
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1831                stylesheet.setAttribute("media", "print");
1832                if (window.location.pathname.includes('trendline')) {
1833                    stylesheet.setAttribute("href", "/static/css/print_trendline.css?072215290926");
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1835                else {
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1839            });
1840        </script>
1840
1841
1842
1843        
1844
1845        
1846            <!-- Sailthru Horizon -->
1847
1848
1849<!-- 
1849<script type="text/javascript" src="https://ak.sail-horizon.com/horizon/v1.js"></script>
1849 -->
1850
1851<script data-osano="MARKETING" src="https://ak.sail-horizon.com/spm/spm.v1.min.js"></script>
vendor: 1 bytes, line 1851
1851
1852<script type="text/javascript">
1853    $(function() {
1854        // Sailthru Personalization Engine Setup
1855        var sailthru_setup = {
1856            customerId: '12ab35a80530ffa5450add9c09f5de04',
1857            domain: 'horizon.socialmediatoday.com',
1858            spider: false
1859        };
1860        
1861        if (window.Sailthru) {
1862            Sailthru.init(sailthru_setup);
1863        }
1864    });
1865</script>
1865
1866
1867
1868        
1869        
1870          
1871            
1872
1873
1874<script type="module" src="/static/js/dist/mobileFooterAd.bundle.js?242215290926" ></script>
1874
1875
1876<div class="mobile-footer-ad" id="mobile-footer-ad" role="complementary" aria-label="Advertisement">
1877    <div class="mobile-footer-ad__slot" id="dfp-mobilefooter-mobile"></div>
1878</div>
1879
1880<script data-osano="ESSENTIAL">
1881    window.googletag = window.googletag || { cmd: [] };
1882
1883    googletag.cmd.push(function () {
1884        // GPT serves the largest mapped size that fits, so 300x50 only
1885        // wins below 320px and nothing is requested at 768px and up.
1886        var mobileFooterMapping = googletag.sizeMapping()
1887            .addSize([768, 0], [])
1888            .addSize([320, 0], [[320, 50], [300, 50]])
1889            .addSize([0, 0], [[300, 50]])
1890            .build();
1891
1892        googletag.defineSlot(
1893            '/3618/socialmediatoday/socialmediatodaymobile_leaderboard',
1894            [[320, 50], [300, 50]],
1895            'dfp-mobilefooter-mobile'
1896        )
1897            .defineSizeMapping(mobileFooterMapping)
1898            .addService(googletag.pubads());
1899    });
1900
1901    waitToLoadAds.push(function () {
1902        googletag.cmd.push(function () {
1903            if (window.dfp_visibility === 'mobile') {
1904                window.onDvtagReady?.(() => googletag.display('dfp-mobilefooter-mobile'));
1905            }
1906        });
1907    });
1908</script>
1908
1909
1910          
1911        
1912    
1912<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"60f11bb40a904c3aa4548353756148c0","spa":2}' crossorigin="anonymous"></script>
1912
1913</body>
1914</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.