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13		<title>Vaseline — Nick Zielinski, Copywriter</title>
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46    font-weight: 100 1000;
47}
48
49@font-face {
50    font-display: block;
51    font-family: "Repro Variable";
52    src: url("https://type.cargo.site/files/CargoReproVariable.woff2") format("woff2-variations");
53    font-style: normal;
54    font-weight: 100 1000;
55}
56
57@font-face {
58    font-display: block;
59    font-family: "Repro Variable";
60    src: url("https://type.cargo.site/files/CargoReproVariable.woff2") format("woff2-variations");
61    font-style: normal;
62    font-weight: 100 1000;
63}
64
65@font-face {
66    font-display: block;
67    font-family: "Repro Variable";
68    src: url("https://type.cargo.site/files/CargoReproVariable.woff2") format("woff2-variations");
69    font-style: normal;
70    font-weight: 100 1000;
71}
72
73@font-face {
74    font-display: block;
75    font-family: "Repro Variable";
76    src: url("https://type.cargo.site/files/CargoReproVariable.woff2") format("woff2-variations");
77    font-style: normal;
78    font-weight: 100 1000;
79}
80
81@font-face {
82    font-display: block;
83    font-family: "Repro Variable";
84    src: url("https://type.cargo.site/files/CargoReproVariable.woff2") format("woff2-variations");
85    font-style: normal;
86    font-weight: 100 1000;
87}
88
89@font-face {
90    font-display: block;
91    font-family: "Repro Variable";
92    src: url("https://type.cargo.site/files/CargoReproVariable.woff2") format("woff2-variations");
93    font-style: normal;
94    font-weight: 100 1000;
95}
96
97@font-face {
98    font-display: block;
99    font-family: "Repro Variable";
100    src: url("https://type.cargo.site/files/CargoReproVariable.woff2") format("woff2-variations");
101    font-style: normal;
102    font-weight: 100 1000;
103}
104
105@font-face {
106    font-display: block;
107    font-family: "Repro Variable";
108    src: url("https://type.cargo.site/files/CargoReproVariable.woff2") format("woff2-variations");
109    font-style: normal;
110    font-weight: 100 1000;
111}
112
113@font-face {
114    font-display: block;
115    font-family: "Repro Variable";
116    src: url("https://type.cargo.site/files/CargoReproItalicVariable.woff2") format("woff2-variations");
117    font-style: italic;
118    font-weight: 100 1000;
119}
120
121/*
122 * This CSS file has been generated and is served by Cargo Collective Inc
123 * and is authorized to be used on Cargo Collective Inc only.
124 *
125 * This CSS resource incorporates links to font software which is
126 * the valuable copyrighted property of Dinamo Typefaces. You may not
127 * attempt to copy, install, redistribute, convert, modify or reverse
128 * engineer this font software. Please contact Dinamo with any
129 * questions: https://abcdinamo.com/
130 */
131@font-face {
132    font-display: block;
133    font-family: "Diatype Variable";
134    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
135    font-style: normal;
136    font-weight: 200 1000;
137}
138
139@font-face {
140    font-display: block;
141    font-family: "Diatype Variable";
142    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
143    font-style: normal;
144    font-weight: 200 1000;
145}
146
147@font-face {
148    font-display: block;
149    font-family: "Diatype Variable";
150    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
151    font-style: normal;
152    font-weight: 200 1000;
153}
154
155@font-face {
156    font-display: block;
157    font-family: "Diatype Variable";
158    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
159    font-style: normal;
160    font-weight: 200 1000;
161}
162
163@font-face {
164    font-display: block;
165    font-family: "Diatype Variable";
166    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
167    font-style: normal;
168    font-weight: 200 1000;
169}
170
171@font-face {
172    font-display: block;
173    font-family: "Diatype Variable";
174    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
175    font-style: normal;
176    font-weight: 200 1000;
177}
178
179@font-face {
180    font-display: block;
181    font-family: "Diatype Variable";
182    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
183    font-style: normal;
184    font-weight: 200 1000;
185}
186
187@font-face {
188    font-display: block;
189    font-family: "Diatype Variable";
190    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
191    font-style: normal;
192    font-weight: 200 1000;
193}
194
195@font-face {
196    font-display: block;
197    font-family: "Diatype Variable";
198    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable-Italic.woff2") format("woff2-variations");
199    font-style: italic;
200    font-weight: 200 1000;
201}
202
203@font-face {
204    font-display: block;
205    font-family: "Diatype Semi-Mono Variable";
206    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
207    font-style: normal;
208    font-weight: 200 700;
209}
210
211@font-face {
212    font-display: block;
213    font-family: "Diatype Semi-Mono Variable";
214    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
215    font-style: normal;
216    font-weight: 200 700;
217}
218
219@font-face {
220    font-display: block;
221    font-family: "Diatype Semi-Mono Variable";
222    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
223    font-style: normal;
224    font-weight: 200 700;
225}
226
227@font-face {
228    font-display: block;
229    font-family: "Diatype Semi-Mono Variable";
230    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
231    font-style: normal;
232    font-weight: 200 700;
233}
234
235@font-face {
236    font-display: block;
237    font-family: "Diatype Semi-Mono Variable";
238    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
239    font-style: normal;
240    font-weight: 200 700;
241}
242
243@font-face {
244    font-display: block;
245    font-family: "Diatype Semi-Mono Variable";
246    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable-Italic.woff2") format("woff2-variations");
247    font-style: italic;
248    font-weight: 200 700;
249}
250
251@font-face {
252    font-display: block;
253    font-family: "Diatype Mono Variable";
254    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
255    font-style: normal;
256    font-weight: 200 700;
257}
258
259@font-face {
260    font-display: block;
261    font-family: "Diatype Mono Variable";
262    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
263    font-style: normal;
264    font-weight: 200 700;
265}
266
267@font-face {
268    font-display: block;
269    font-family: "Diatype Mono Variable";
270    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
271    font-style: normal;
272    font-weight: 200 700;
273}
274
275@font-face {
276    font-display: block;
277    font-family: "Diatype Mono Variable";
278    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
279    font-style: normal;
280    font-weight: 200 700;
281}
282
283@font-face {
284    font-display: block;
285    font-family: "Diatype Mono Variable";
286    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable.woff2") format("woff2-variations");
287    font-style: normal;
288    font-weight: 200 700;
289}
290
291@font-face {
292    font-display: block;
293    font-family: "Diatype Mono Variable";
294    src: url("https://type.cargo.site/files/Cargo-DiatypePlusVariable-Italic.woff2") format("woff2-variations");
295    font-style: italic;
296    font-weight: 200 700;
297}
298
299/*
300 * This CSS file has been generated and is served by Cargo Collective Inc
301 * and is authorized to be used on Cargo Collective Inc only.
302 *
303 * This CSS resource incorporates links to font software which is
304 * the valuable copyrighted property of Dinamo Typefaces. You may not
305 * attempt to copy, install, redistribute, convert, modify or reverse
306 * engineer this font software. Please contact Dinamo with any
307 * questions: https://abcdinamo.com/
308 */
309@font-face {
310    font-display: block;
311    font-family: "Gravity Variable";
312    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
313    font-style: normal;
314    font-weight: 900;
315}
316
317@font-face {
318    font-display: block;
319    font-family: "Gravity Variable";
320    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
321    font-style: normal;
322    font-weight: 900;
323}
324
325@font-face {
326    font-display: block;
327    font-family: "Gravity Variable";
328    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
329    font-style: normal;
330    font-weight: 900;
331}
332
333@font-face {
334    font-display: block;
335    font-family: "Gravity Variable";
336    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
337    font-style: normal;
338    font-weight: 900;
339}
340
341@font-face {
342    font-display: block;
343    font-family: "Gravity Variable";
344    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
345    font-style: normal;
346    font-weight: 900;
347}
348
349@font-face {
350    font-display: block;
351    font-family: "Gravity Variable";
352    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
353    font-style: normal;
354    font-weight: 900;
355}
356
357@font-face {
358    font-display: block;
359    font-family: "Gravity Variable";
360    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
361    font-style: normal;
362    font-weight: 900;
363}
364
365@font-face {
366    font-display: block;
367    font-family: "Gravity Variable";
368    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
369    font-style: normal;
370    font-weight: 900;
371}
372
373@font-face {
374    font-display: block;
375    font-family: "Gravity Variable";
376    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
377    font-style: normal;
378    font-weight: 900;
379}
380
381@font-face {
382    font-display: block;
383    font-family: "Gravity Variable";
384    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
385    font-style: normal;
386    font-weight: 900;
387}
388
389@font-face {
390    font-display: block;
391    font-family: "Gravity Variable";
392    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
393    font-style: normal;
394    font-weight: 900;
395}
396
397@font-face {
398    font-display: block;
399    font-family: "Gravity Variable";
400    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityVariable.woff2") format("woff2-variations");
401    font-style: normal;
402    font-weight: 900;
403}
404
405@font-face {
406    font-display: block;
407    font-family: "Gravity Variable";
408    src: url("https://type.cargo.site/files/abc-fixes/CargoGravityItalicVariable.woff2") format("woff2-variations");
409    font-style: italic;
410    font-weight: 900;
411}
412
413</style>
414	</head>
415	<body style="opacity: 0;"><customhtml><!-- Google tag (gtag.js) -->
vendor: 64 bytes, lines 415-416
415
416<script async src="https://www.googletagmanager.com/gtag/js?id=
416G-MGGY79CXRT
vendor: 12 bytes, line 416
416"></script>
417<script>
418  
vendor: 134 bytes, lines 418-422
418window.dataLayer = window.dataLayer || [];
419  function gtag(){dataLayer.push(arguments);}
420  gtag('js', new Date());
421
422  gtag('config', '
422G-MGGY79CXRT
vendor: 4 bytes, line 422
422');
423</script>
423</customhtml><style>html {
424	--mobile-scale: 1.4;
425	--mobile-padding-offset: 0;
426}
427
428body {
429	--swatch-1: rgba(0, 0, 0, 0.85);
430	--swatch-2: rgba(0, 0, 0, 0.75);
431	--swatch-3: rgba(0, 0, 0, 0.6);
432	--swatch-4: rgba(0, 0, 0, 0.4);
433	--swatch-5: rgba(0, 0, 0, 0.25);
434}
435
436body.mobile {
437}
438
439a:active,
440.linked:active,
441.zoomable::part(media):active {
442	opacity: 0.7;
443}
444
445.page a.active {
446	color: #ff0000;
447}
448
449sub {
450	position: relative;
451	vertical-align: baseline;
452	top: 0.3em;
453}
454
455sup {
456	position: relative;
457	vertical-align: baseline;
458	top: -0.4em;
459}
460
461.small-caps {
462	font-variant: small-caps;
463	text-transform: lowercase;
464}
465
466ol {
467	margin: 0;
468	padding: 0 0 0 2.5em;
469	list-style-type: decimal-leading-zero;
470}
471
472ul {
473	margin: 0;
474	padding: 0 0 0 2.0em;
475}
476
477ul.lineated {
478	margin: 0;
479	padding: 0;
480	list-style-type: none;
481	margin: 0 0 0 3em;
482	text-indent: -3em;
483}
484
485blockquote {
486	margin: 0;
487	padding: 0 0 0 2em;
488}
489
490hr {
491	background: rgba(0, 0, 0, 0.6);
492	border: 0;
493	height: 1px;
494	display: block;
495	margin-top: 2.8rem;
496	margin-bottom: 2.8rem;
497}
498
499.content {
500	border-color: rgba(0,0,0,.85);
501}
502
503bodycopy {
504	font-size: 2rem;
505	font-weight: 400;
506	color: rgba(0, 0, 0, 0.85);
507	font-family: "Repro Variable";
508	font-style: normal;
509	line-height: 1.2;
510	letter-spacing: 0;
511	display: block;
512	font-variation-settings: 'slnt' 0;
513}
514
515bodycopy a {
516	color: rgba(0, 0, 0, 0.85);
517	border-bottom: 0px solid rgba(127, 127, 127, 0.2);
518	text-decoration: none;
519}
520
521bodycopy a:hover {
522}
523
524h1 {
525	font-family: "Diatype Mono Variable";
526	font-style: normal;
527	font-weight: 400;
528	margin: 0;
529	font-size: 4.5rem;
530	line-height: 1;
531	color: rgba(0, 0, 0, 0.85);
532	letter-spacing: -0.02em;
533	font-variation-settings: 'slnt' 0, 'MONO' 1;
534}
535
536h1 a {
537	color: rgba(0, 0, 0, 0.85);
538	text-decoration: none;
539}
540
541h1 a:hover {
542}
543
544h2 {
545	font-family: "Diatype Mono Variable";
546	font-style: normal;
547	font-weight: 400;
548	margin: 0;
549	color: rgba(0, 0, 0, 0.85);
550	font-size: 1.05rem;
551	line-height: 1.1;
552	letter-spacing: 0em;
553	font-variation-settings: 'slnt' 0, 'MONO' 1;
554	display: block;
555}
556
557h2 a {
558	color: rgba(0, 0, 0, 0.85);
559	text-decoration: none;
560}
561
562h2 a:hover {
563}
564
565.caption {
566	font-size: 2rem;
567	font-weight: 400;
568	color: rgba(0, 0, 0, 0.85);
569	font-family: "Repro Variable";
570	font-style: normal;
571	line-height: 1.2;
572	letter-spacing: 0;
573	display: block;
574	font-variation-settings: 'slnt' 0;
575}
576
577.caption a {
578	text-decoration: underline;
579	color: rgba(0, 0, 0, 0.85);
580}
581
582.caption a:hover {
583}
584
585media-item .caption {
586	margin-top: .5em;
587}
588
589gallery-grid .caption,
590gallery-columnized .caption,
591gallery-justify .caption {
592	margin-bottom: 2em;
593}
594
595[thumbnail-index] .caption {
596	text-align: center;
597}
598
599[thumbnail-index] .caption .tags {
600	margin-top: 0.25em;
601}
602
603.page {
604	justify-content: flex-start;
605}
606
607.page-content {
608	padding: 3rem;
609	text-align: left;
610}
611
612.mobile [id] .page-layout {
613	max-width: 100%;
614}
615
616.mobile [id] .page-content {
617}
618
619.page-layout {
620	align-items: flex-start;
621	max-width: 100%;
622	padding-right: 0rem;
623}
624
625media-item::part(media) {
626	border: 0;
627	padding: 0;
628}
629
630.quick-view {
631	height: 100%;
632	width: 100%;
633	padding: 3rem;
634	margin-top: auto;
635	margin-right: auto;
636	margin-bottom: auto;
637	margin-left: auto;
638}
639
640.quick-view-background {
641	background-color: #ffffff;
642}
643
644.quick-view .caption {
645	color: rgba(255, 255, 255, 1.0);
646	padding: 20px 0;
647	text-align: center;
648	transition: 100ms opacity ease-in-out;
649	position: absolute;
650	bottom: 0;
651	left: 0;
652	right: 0;
653}
654
655.quick-view .caption-background {
656	padding: 0.5rem 1rem;
657	display: inline-block;
658	background: rgba(0, 0, 0, 0.5);
659	border-radius: .5rem;
660	text-align: left;
661	max-width: 50rem;
662}
663
664.mobile .quick-view {
665	width: 100%;
666	height: 100%;
667	margin: 0;
668	padding: 10px;
669}
670
671.mobile .quick-view .caption {
672	padding: 10px 0;
673}
674
675.site-title {
676	--text-style: "Site Title";
677	font-size: 2rem;
678	font-weight: 1000;
679	color: rgba(0, 0, 0, 0.85);
680	font-family: "Repro Variable";
681	font-style: normal;
682	line-height: 1.2;
683	letter-spacing: 0;
684	display: block;
685	font-variation-settings: 'slnt' 0;
686}
687
688.site-title a {
689	color: rgba(255, 0, 0, 0.85);
690	border-bottom: 0px solid rgba(127, 127, 127, 0.2);
691	text-decoration: none;
692}
693
694.site-title a:hover {
695	
696}
697
698.page-titles {
699	--text-style: "Page Titles";
700	font-size: 1rem;
701	font-weight: 400;
702	color: rgba(0, 0, 0, 0.85);
703	font-family: "Diatype Mono Variable";
704	font-style: normal;
705	line-height: 1.2;
706	letter-spacing: 0;
707	display: block;
708	font-variation-settings: 'slnt' 0, 'MONO' 1;
709}
710
711.page-titles a {
712	color: rgba(0, 0, 0, 0.85);
713	border-bottom: 0px solid rgba(127, 127, 127, 0.2);
714	text-decoration: none;
715}
716
717.page-titles a:hover {
718	
719}
720
721.subheading {
722	--text-style: "Subheading";
723	font-size: 2rem;
724	font-weight: 700;
725	color: rgba(0, 0, 0, 0.85);
726	font-family: "Repro Variable";
727	font-style: normal;
728	line-height: 1.2;
729	letter-spacing: 0;
730	display: inline-block;
731	font-variation-settings: 'slnt' 0;
732	border-width: 0rem;
733	border-radius: 0.0rem;
734	padding: 0rem;
735	filter: drop-shadow(0rem 0rem 0rem #fbfdf6);
736	will-change: filter;
737}
738
739.subheading a {
740	color: rgba(0, 0, 0, 0.85);
741	border-bottom: 0px solid rgba(127, 127, 127, 0.2);
742	text-decoration: underline;
743}
744
745.subheading a:hover {
746	
747}
748
749.site-title-experiment {
750	--text-style: "SITE-TITLE-EXPERIMENT";
751	font-size: 2rem;
752	color: rgba(0, 0, 0, 0.85);
753	font-family: "Gravity Variable";
754	font-style: normal;
755	line-height: 1.2;
756	letter-spacing: 0;
757	display: block;
758	font-feature-settings: "ss03", "ss05", "ss06", "ss07", "ss09";
759	font-variation-settings: 'wdth' 100, 'slnt' 0;
760}
761
762.site-title-experiment a {
763	color: rgba(0, 0, 0, 0.85);
764	border-bottom: 0px solid rgba(127, 127, 127, 0.2);
765	text-decoration: none;
766}
767
768.site-title-experiment a:hover {
769	
770}
771
772.body-experiment {
773	--text-style: "body-experiment";
774	font-size: 2rem;
775	font-weight: 400;
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984<br />
985Vaseline wanted to reach a Gen Z audience, and communicate Vaseline’s lesser-known benefits.</span><br /><span class="body-experiment" style="--font-scale: 0.8;">Our research showed Gen Z viewed itself as a generation that spent too much time inside.<br />
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987 <br />So we made a campaign about Vaseline’s healing properties, casting Vaseline as a tool to help Gen Z go outside and “touch grass.”</span><br />
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/>\n\u003cbr />\n\u003cbr />\n\u003ca href=\"mobile-brooks-running\" rel=\"history\">Brooks Running\u003c/a>\u003cbr />\n\u003c/u>\u003c/i>\n\n\n\n\u003cbr />\n\u003cbr />\n\u003c/span>\u003ca class=\"body-experiment\" href=\"mobile-la-brea-tar-pits-1\" rel=\"history\">\u003cu>\u003ci>La Brea Tar Pits\u003c/i>\u003c/u>\u003c/a>\n\n\u003cbr />\n\u003cbr />\n\u003ca class=\"body-experiment\" href=\"mobile-homepage\" rel=\"history\">\u003ci>\u003cu>About\u003c/u>\u003c/i>\u003c/a>\u003cbr />\n\u003cbr />\n\u003cbr />","local_css":"[id=\"N2999100312\"].page {\n\tbackground-color: #ffffff;\n}\n\n[id=\"N2999100312\"] .page-content {\n}","display":true,"stack":false,"pin":false,"overlay":true,"password_enabled":false,"page_count":null,"page_design_options":null,"backdrops":{"activeBackdrop":"none"},"pin_options":{},"overlay_options":{"closeOnClickout":true,"closeOnNavigate":true,"animateO
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