1import{R as e}from"./app-XNeVM1Uh.js";import{B as t}from"./BlogPost-BJ57QaS3.js";import"./index-Djh9Lqgo.js";import"./proxy-BIgIZGNR.js";import"./arrow-up-DF5-Rmm1.js";import"./siteIdentity-CCvl92m1.js";import"./serializeJsonForHtml-CLBcjjNV.js";import"./BlogAuthor-D-P18xmC.js";import"./blogTaxonomy-u_7t0MAS.js";import"./calendar-BSaRyD4N.js";import"./refresh-cw-BY_xg12z.js";import"./chevron-left-HIA-KlHw.js";import"./share-2-nISwCrtH.js";import"./copy-CGuEYzUK.js";const i={audioUrl:"https://dropinblog.net/34249716/audio/hnve4d.mp3",author:{bio:"Fraser is Clean Digitalâs Chief Strategy Officer and a company director, with 11 years of experience in paid media and strategic planning. He works alongside Rory on the agencyâs direction and growth, overseeing client strategy, service delivery and account planning. He writes about hotel marketing across paid search, paid social and programmatic advertising, with a focus on increasing direct bookings. His articles also cover advertising costs, Google Shopping, campaign measurement and the effect of AI search on paid media.",b
1ioLinks:[{text:"hotel marketing",url:"https://cleandigital.co.uk/blog/digital-marketing-for-hotels-our-blueprint-for-success"},{text:"advertising costs",url:"https://cleandigital.co.uk/blog/navigating-the-rising-costs-of-digital-advertising-optimising-media-spend"}],name:"Fraser Smith",photo:"https://dropinblog.net/cdn-cgi/image/fit=scale-down,width=600/34249716/authors/fraser_final.webp",profilePath:"/blog/authors/fraser-smith",role:"Contributor",slug:"fraser-smith",status:"contributor"},canonicalUrl:"https://cleandigital.co.uk/blog/how-to-measure-advertising-success-on-spotify-ads",categories:[],content:`<p><strong>Whilst video killed the radio star, Spotify Ads is currently set to put a dent in radio ad budgets, as campaigns have more precise targeting options and, in turn, more measurable results. In the UK, the platform has grown 29% in the last year alone as more and more advertisers now incorporate Spotify into their advertising portfolios.</strong></p>\r 2<p><strong>Following on from our guide on ‘<a href="https://cleandigital.co.uk/blog/the-world-of-spotify-advertising" target="_blank" rel="noopener noreferrer">Getting Started with Spotify Ads</a>’, we’ve put together some tips on how to measure success when running ad campaigns on Spotify Ads.</strong></p>\r 3<p><img class="dib-img-loading" loading="lazy" src="https://io.dropinblog.com/uploaded/blogs/34249716/files/how-to-measure-advertising-success-on-spotify-ads-aoaot.png" alt="" decoding="async" width="938" height="781"></p>\r 4<p><strong>Use Top-Level Campaign Metrics</strong></p>\r 5<p><strong>One of the major benefits of Spotify Ads over traditional radio ads is the ability to accurately measure how many unique people heard your ad, and how many times on average they’ve heard it.</strong></p>\r 6<p><strong>Within the Spotify Ads interface, campaign engagement metrics such as total impressions, reach, cost, etc., are included as line items in the reporting section. This allows advertisers to have an accurate view of the results they are able to generate from their campaigns, and removes the ‘tug of war’ often associated with traditional advertising channels.</strong></p>\r 7<p><strong>Combined with the refined options included in campaign targeting, these metrics will allow advertisers to see the exact volume of target customers they were able to reach with their campaigns.</strong></p>\r 8<p><strong>UTM Tagged Links</strong></p>\r 9<p><strong>Ads on Spotify come with a clickable/tappable button that provides a click-through-link to the advertisers website. By including UTM tracking within this URL, advertisers are able to track how this traffic is engaging with their site; giving a view of bounce rate & number of pages per session, and ultimately the volume of transactions and revenue generated via these clicks.</strong></p>\r 10<p><strong>Spotify should be seen as an awareness channel, so focusing on engagement stats (bounce rate, time on site, pages per session, etc) is where the majority of advertisers should be prioritising their time.</strong></p>\r 11<p><strong>Whilst creating awareness is likely to be the key objective when running campaigns on Spotify, there are ways for advertisers to place a ROAS figure on their media investments into Spotify, which we’ve outlined in the point below.</strong></p>\r 12<p><img class="dib-img-loading" loading="lazy" src="https://io.dropinblog.com/uploaded/blogs/34249716/files/how-to-measure-advertising-success-on-spotify-ads-gt5su.png" alt="" decoding="async" width="781" height="547"><strong></strong></p>\r 13<p><strong>Spotify Exclusive Promotions</strong></p>\r 14<p><strong>At the best of times, promotions are an effective method of incentivising customers to purchase your product or service. Tying in channel exclusive promotions can be an extremely effective way of measuring the impact on sales, which ultimately should be seen as the most important metric when determining the success of any marketing channel.</strong></p>\r 15<p><strong>Where possible, when launching a Spotify Ads campaign advertisers should look to create an exclusive promotion code for the channel, and feature this within your audio ads. This way, whenever the code is redeemed, you can attribute the sale to the awareness created by the ad.</strong></p>\r 16<p><strong>For example, a fashion retailer running a Spotify ad may mention the promo code ‘Spotify10’, giving Spotify users an exclusive 10% off their next online purchase. When the campaign ends, they can review the proportion of transactions whereby the promo was used during checkout, and attribute that revenue to the Spotify campaign, and therefore measure the ROAS.</strong></p>\r 17<p><strong>That process should help identify the success of the campaign in terms of actual revenue & profit.</strong></p>`,featuredImage:"https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/Spotify_Ads.png",id:4086262854,keyword:"Spotify Ads",modifiedAt:"2020-11-05T12:00:00.000Z",noindex:!1,pinned:0,publishedAt:"2020-11-05T12:00:00.000Z",readtime:"3 minute read",related_posts:[{featuredImage:"https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/PPC_Best_Practice_.png",id:3866946717,slug:"clean-digital-ppc-best-practice-series-facebook-ads",summary:"But Clean Digital, I hear you askâ¦Google is all well and good, but what role does Facebook/Instagram advertising play in a solid PPC foundation?",title:"Clean Digital PPC Best Practice Series: Facebook Ads",url:"https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-facebook-ads"},{featuredImage:"https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/brand_campaigns.png",id:3027415220,slug:"clean-digital-ppc-best-practice-series-brand-campaigns-are-they-worth-it",summary:"Whether or not to run Brand campaigns on Google Ads seems to be a controversial topic amongst advertisers. Next up in our blog series weâll dive into",title:"PPC Best Practice: Brand Campaigns â Are they worth it?",url:"https://cleandigital.co.uk/blog/clean-digital-ppc-best-practice-series-brand-campaigns-are-they-worth-it"},{featuredImage:"https://dropinblog.net/cdn-cgi/image/fit=scale-down,format=auto,width=700/34249716/files/featured/Spotify_Advertising.png",id:640643470,slug:"the-world-of-spotify-advertising",summary:"What is Spotify Advertising? Spotify is an online music streaming service that offers both free & premium access to a diverse library of music and",title:"The World of Spotify Advertising",url:"https://cleandigital.co.uk/blog/the-world-of-spotify-advertising"}],secondaryKeywords:[],seoDescription:"Spotify Ads is currently set to put a dent in radio ad budgets, as campaigns have more precise targeting options and, in turn, more measurable results.",seoTitle:"How to Measure Advertising Success on Spotify Ads",shareUrl:"https://cleandigital.co.uk/blog/how-to-measure-advertising-success-on-spotify-ads",slug:"how-to-measure-advertising-success-on-spotify-ads",status:"published",summary:"Whilst video killed the radio star, Spotify Ads is currently set to put a dent in radio ad budgets, as campaigns have more precise targeting options and, in",title:"How to Measure Advertising Success on Spotify Ads",url:"https://cleandigital.co.uk/blog/how-to-measure-advertising-success-on-spotify-ads",visibility:"public"},y=()=>e.createElement(t,{initialPostData:i});export{y as Component};
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