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314 2026 Marketing Strategies For REALTORS® Looking Toward 2027 315 </h1> 316 <div class="actions"> 317 </div> 318 <div class="author-details"> 319 <span class="regular by-info user-content">By 320 <span class="secondary-text" itemprop="author" itemscope itemtype="http://schema.org/Person"> 321 <a rel="author" itemprop="url" href="/profile/thomasjnelson"> 322 <span itemprop="name">Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP</span> 323</a> </span> 324 </span> 325 326 327 <div class="text-medium-gray">Real Estate Agent with Big Block Team @ LPT Realty 858.232.8722 CA BRE# 01261476</div> 328 </div> 329 <div class="regular text-medium-gray blog-date"> 330 <time>September 30, 2026 08:00 AM</time> 331 <meta itemprop="datePublished" content="2026-09-30T08:00:22"> 332 </div> 333 <div> 334 </div> 335 </header> 336 <div class="featured-image"> 337 <img alt="2027_Marketing_Plan.png" src="//activerain-store.s3.amazonaws.com/blog_entries/113/5951113/huge/2027_Marketing_Plan.jpg?1790780421" /> 338 </div> 339 <div class="blog-content style-reset-for-user-content user-content" itemprop="articleBody"> 340 <h1>What Real Estate Marketing Strategies Should REALTORS® Be Using in 2026âLooking Toward 2027?</h1><p><span style="background-color: #fbeeb8;">Starting tomorrow, October 1, 2026, we have exactly <strong>92 days remaining in the year</strong>.</span><br>And once you factor in the approaching holidays, thereâs a whole lot less productive time than that! <strong><em>Let that sink in!</em></strong></p><p><strong>The year isnât over ð¬ but the runway is getting shorter. ð«</strong></p><p>Real estate marketing keeps getting more sophisticated. AI can write the email, edit the video, build the campaign, nurture the lead, and probably remind you to drink water while itâs at it.</p><p>But <strong>more technology does not automatically equal better marketing.</strong></p><p>Heading into 2027, I think the REALTORS® who win will combine technology with something decidedly old-fashioned: <strong>being useful, visible, credible, and human.</strong></p><p>Here are my <strong>Top 8 marketing priorities</strong> I've learned this year - for the year ahead.</p><p><br><img style="text-align: center;display: block;margin-left: auto;margin-right: auto;" src="/image_store/uploads/agents/thomasjnelson/files/Video-1+Use.jpg" width="450" height="253"></p><h2> 341<br>1. ð¥ Get Comfortable With Video</h2><p>You donât need a production studio. You need a phone, decent lighting, useful information, and enough courage to hit <strong>record</strong>.</p><p>Property tours, neighborhood videos, market updates, FAQs, vendor recommendations & interviews, and short educational clips all help prospects experience <em>you</em> before ever meeting you.<br><br><strong>Tap into our own local video expert resource here:</strong> <span class="mceNonEditable agent-tag" style="cursor: pointer;color: #069;" data-id="16264">Andrew Mooers | 207.532.6573</span> </p><p style="text-align: left;">Social media remains the top technology source of quality leads reported by REALTORS®, according to NARâs 2025 technology survey. <a href="https://www.nar.realtor/news/real-estate-news/technology/the-top-tech-tools-giving-real-estate-agents-a-high-tech-edge?utm_source=chatgpt.com">National Association of REALTORS.</a><br><br></p><h2>2. ð¤ Become Findable in AI Search</h2><p>SEO isnât disappearing, but discovery is changing.</p><p>Consumers increasingly ask AI platforms ChatGPT, Google, Claude, and other AI tools questions like:</p><p><strong>âWho is a good REALTOR® in La Jolla?â</strong><br><strong>âWhat should I know before moving to San Diego?â</strong></p><p>That means creating specific, authoritative content answering the questions consumers actually ask. Local search research already shows significant adoption of generative AI during search. <br><br></p><h2>3. ð Own Your Content</h2><p><strong><em>OK, REALTORS®âsocial media is rented land. </em></strong>And last I checked, we got into real estate to help people own, not rent forever. ð Build your audience there, sureâbut make sure youâre also building something you actually own.</p><p>Your website, blog, neighborhood pages, videos, articles, and email database are assets you control.</p><p>One thoughtful article can become a video, Facebook post, email, Instagram carousel, newsletter topic, and AI-searchable resource.</p><p><strong>Create once. Repurpose intelligently.<br><br></strong></p><h2>4. â Build a Review Machine</h2><p>Reviews are no longer decorative testimonials. Theyâre part of how consumers research professionals.</p><p><a href="https://www.brightlocal.com/" target="_blank" rel="noopener">BrightLocal</a>âs 2026 research found <strong>85% of consumers are more likely to use a business after reading positive reviews</strong>, while many continue to the companyâs website or social media before deciding.</p><p style="text-align: left;">Ask consistently. Respond personally. Keep reviews current.<br><br></p><p style="text-align: center;"><img src="/image_store/uploads/agents/thomasjnelson/files/Reviews.png" width="500" height="500"></p><h2>5. ð Work Your Database Before Buying More Leads</h2><p>Before spending another dollar chasing strangers, ask:</p><p><strong>How well am I taking care of the people who already know me?</strong></p><p>Your CRM should help identify birthdays, anniversaries, past clients, homeowners considering a move, referral opportunities, and people you simply havenât spoken with lately. I've avoided buying leads and working by referral for 27+ years based on this advice alone!</p><p>Technology should remind you <strong>who needs a conversation</strong>, not replace the conversation.</p><div> 342<div><div><div> 343<br><img style="display: block;margin-left: auto;margin-right: auto;" src="/image_store/uploads/agents/thomasjnelson/files/CRM-1+Use.jpg" width="400" height="301"> 344</div></div></div> 345<div><div><div> </div></div></div> 346</div><h2>6. ðï¸ Become a Local Publisher</h2><p><strong><em>Stop posting only listings.</em></strong></p><p>Talk about restaurants, neighborhoods, development, homeowner issues, local businesses, events, architecture, market statistics, and what actually makes your community interesting.</p><p>A REALTOR® who consistently teaches people about a community becomes associated with that community.<br><br><br><img style="display: block;margin-left: auto;margin-right: auto;" src="/image_store/uploads/agents/thomasjnelson/files/Marketing-1+Use.jpg" width="350" height="243"><br><br></p><h2>7. ð§ Use AI as a Staff MemberâNot Your Personality</h2><p>Use AI to research, organize, repurpose, brainstorm, proofread, analyze data, and handle repetitive work.</p><p style="text-align: left;">But if everything you publish sounds machine-generated, youâve automated away the very thing clients eventually hire: <strong>you.</strong></p><p style="text-align: right;"><strong>Be relatable. Remain authentically and flawed you! <br><br></strong></p><h2>8. âï¸ Have More Actual Conversations</h2><p>Hereâs the wonderfully low-tech strategy I believe may become <em>more</em> valuable as automation increases:</p><p><strong>Call people. In my opinion, one of the most underrated touchpoints of the 2020s is still the phone callâactually getting voice-to-voice with another human being.<br>Hosting<span style="color: #0018ff;"> <a style="color: #0018ff;" href="https://activerain.com/blogsview/5937399/--an-invitation---coffee-over-the-miles-with-tj-nelson--" target="_blank" rel="noopener">Coffee Across The Miles</a> </span>has taught me this!<br></strong></p><p>Ask how theyâre doing. Listen. Be curious. Help without immediately trying to convert the conversation into business. 𥷠*<strong>F.O.R.D. them! </strong><br>*Your questions center around their: <strong>F</strong>amily <strong>O</strong>ccupation <strong>R</strong>ecreation <strong>D</strong>reams</p><h3 style="text-align: center;">The 2027 Marketing Formula</h3><p style="text-align: center;"><strong>
346Technology creates efficiency.<br>Content creates visibility.<br>Reviews create credibility.<br>Conversations create relationships.<br>Relationships create business.</strong></p><p style="text-align: center;">The agents who understand how those pieces work together <br>probably wonât need every shiny new marketing tool that comes along.</p><p style="text-align: center;">Theyâll simply need the right ones! ð</p> 347 </div> 348 <div class="card-content"> 349 <footer class="blog-signature-holder"> 350 <div class="posted-by bold">Posted by</div> 351 <div class="blog-signature user-content"><div style="color: #222222;font-family: arial, sans-serif;font-size: small;line-height: normal;"> 352<table style="border: none;width: 636px;border-spacing:0px;color: #212121;font-family: Montserrat, sans-serif;font-size: 15px;background-color: #ffffff;height: 452px;" border="1"> 353<tbody> 354<tr style="border-bottom:1px solid 0, 0, 0.12);height: 433px;"> 355<td style="border: none;padding:15px 5px;vertical-align: middle;border-radius:2px;width: 351.984px;height: 433px;"> 356<p style="margin:1em 0px;font-size: 18px;"><br><span style="font-size: 26px;"><span style="font-weight: 700 !important;">Thomas J. Nelson</span><br></span><span style="font-size: 12px;">REALTOR®, CRS, RCS-D, CDPE, e-Pro, Certified Military </span><span style="font-size: 12px;">Home Specialist, Luxury Home Specialist, Author, Keynote Speaker and  Podcast Host </span></p> 357<p style="margin:1em 0px;font-size: 18px;"><span style="font-weight: 700 !important;"><span style="font-size: 12px;">Serving Coastal San Diego from Carlsbad to Coronado, Downtown, Balboa Park Area, <br></span></span><span style="font-weight: 700 !important;"><span style="font-size: 12px;">La Jolla/UCSD & Mission Bay Park Areas<br>I Offer Rebates to Veterans </span></span><span style="font-weight: 700 !important;"><span style="font-size: 12px;">& Active Duty</span></span></p> 358<p style="margin:1em 0px;font-size: 18px;"><span style="font-size: 12px;"><a style="background-color: transparent;color: #2196f2;" href="https://www.facebook.com/ThomasJNelsonRealtor" target="_blank" rel="noopener"><span style="color: #3412da;"><span style="font-weight: 700 !important;">Facebook</span></span></a> l <a style="background-color: transparent;color: #2196f2;" href="https://www.linkedin.com/in/thomasjnelsonrealtor" target="_blank" rel="noopener"><span style="color: #3412da;"><span style="font-weight: 700 !important;">Linkedin</span></span></a><br><a style="background-color: transparent;color: #2196f2;" href="https://thomasjnelsonrealtor.com/" target="_blank" rel="noopener"><span style="color: #3412da;"><span style="font-weight: 700 !important;">Website</span></span></a> I <span style="font-weight: 700 !important;"><a style="background-color: transparent;color: #2196f2;" href="https://thomasjnelsonrealtor.com/MyStory" target="_blank" rel="noopener"><span style="color: #3412da;">About Me</span></a></span><br><span style="font-weight: 700 !important;"><span style="color: #3412da;"><a style="background-color: transparent;color: #3412da;" href="https://thomasjnelsonrealtor.com/lss" target="_blank" rel="noopener">Search For Homes</a></span></span></span></p> 359</td> 360<td style="border: none;padding:15px 5px;vertical-align: middle;border-radius:2px;width: 352.016px;height: 433px;"> 361<p style="margin:1em 0px;font-size: 18px;"><img style="border-style:none;display: block;margin-left: auto;margin-right: auto;" src="/image_store/uploads/agents/thomasjnelson/files/Head+Shot+Closeup+2025-2026.jpg" width="200" height="185"></p> 362<p style="margin:1em 0px;font-size: 18px;text-align: center;"><span style="font-weight: 700 !important;"><span style="font-size: 26px;">(858) 232-8722</span><br></span>       call or text me<br>            <span style="font-weight: 700 !important;"><span style="color: #3412da;"><a style="background-color: transparent;color: #3412da;" href="https://thomasjnelsonrealtor.com/ContactMeInformationFrameless" target="_blank" rel="noopener">email me</a></span></span></p> 363<p style="margin:1em 0px;font-size: 18px;text-align: center;"> </p> 364</td> 365</tr> 366</tbody> 367</table> 368<p style="margin:4.2pt 0in 4.2pt 0in;"><span class="blogposttextblogposth3"><span class="blogposttextblogposth3"><img class="img-left" src="/image_store/uploads/agents/thomasjnelson/files/RCS-D-No%20Backgroun
368d.png" alt="RCS-Divorce" width="84" height="84">   <img class="center" src="http://activerain.com/image_store/uploads/9/3/1/9/4/ar129219225549139.jpg" alt="Southern California Chapter of Certified Residential Specialists (CRS)" width="184" height="75"></span></span></p> 369</div> 370<div style="color: #222222;font-family: arial, sans-serif;line-height: normal;font-size: 12.8px;"> </div> 371<div style="color: #222222;font-family: arial, sans-serif;line-height: normal;font-size: 12.8px;"> </div> 372<div style="color: #222222;font-family: arial, sans-serif;line-height: normal;font-size: 12.8px;"> 373<strong style="line-height: inherit;font-size: 14px;background-color: #f3f3f3;color: #0a0a0a;font-family: 'Helvetica Neue', Helvetica, Roboto, Arial, sans-serif;text-align: justify;"><span style="color: #000000;font-family: 'times new roman';font-size: small;">Disclaimer: Nothing in this blog article is to be construed as legal advice, tax advice, medical </span></strong><strong style="font-size: 14px;line-height: inherit;background-color: #f3f3f3;color: #0a0a0a;font-family: 'Helvetica Neue', Helvetica, Roboto, Arial, sans-serif;text-align: justify;"><span style="color: #000000;font-family: 'times new roman';font-size: small;">advice</span></strong><strong style="line-height: inherit;font-size: 14px;background-color: #f3f3f3;color: #0a0a0a;font-family: 'Helvetica Neue', Helvetica, Roboto, Arial, sans-serif;text-align: justify;"><span style="color: #000000;font-family: 'times new roman';font-size: small;"> or financial advice. For legal advice see an attorney.  For tax advice, health or financial advice see a tax attorney, certified public accountant, or other qualified professional.</span></strong> 374</div></div> 375 </footer> 376 </div> 377 </div> 378 <div class="card-content article-details-section"> 379 <div class="article-user-actions"> 380 <div class="left-actions"> 381 <div class="likes-holder regular"> 382 <a class="btn" rel="nofollow" href="/login"> 383 Like 384 <i class="material-icons">favorite_border</i> 385</a></div> 386 387 <a href="#" class="likes"> 388 <div class="holder"> 389 <span class="likes"><i class="material-icons text-medium-gray border">favorite_border</i></span> 390 <span class="text-medium-gray bold likes-count">2</span> 391 </div> 392 </a> 393 <div class="re-blog"> 394 <a class="regular" href="/login"> 395 Re-Blog 396 <span class="fa fa-caret-right"></span> 397</a> </div> 398 <a href="#" class="reblogs re-blog-count" title="Re-Blogged 1 time"> 399 <div class="holder"> 400 <span class="reblogs"><i class="material-icons text-medium-gray border">repeat</i></span> 401 <span class="text-medium-gray bold likes-count">1</span> 402 </div> 403 </a> 404 <!-- AddToAny BEGIN --> 405<span class="share-this">Share:</span> 406 <div class="a2a_kit a2a_kit_size_26 a2a_default_style" data-a2a-url="https://activerain.com/droplet/K5GD"> 407 <a class="a2a_button_facebook"></a> 408 <a class="a2a_button_x"></a> 409 <a class="a2a_button_linkedin"></a> 410 <a class="a2a_button_tumblr"></a> 411 <a class="a2a_button_email"></a> 412 <a class="a2a_dd" href="https://www.addtoany.com/share"></a> 413</div>
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552is usually better. I also send Thanksgiving cards, Christmas cards, birthday cards and New Year's Cards.  </p> 553 </div> 554 <div class="date">Sep 30, 2026 08:04 AM</div> 555 <meta itemprop="datePublished" content="2026-09-30T08:04:17"/> 556 <div class="likes-holder boxed-likes regular"> 557 <a class="like-comment" rel="nofollow" href="/login"> 558 Like 559</a> <div class="likes-count"> 560 <span class="likes"> 561 <i class="material-icons text-medium-gray border">favorite_border</i> 562 </span> 563 <span class="count"> 564 1 565 </span> 566 <ul class="liked-by-agents"> 567 <li class="agent-tag" data-id="144375"> 568 <div class="like-voter-left"> 569 <img alt="Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP" title="Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP" src="//activerain-store.s3.amazonaws.com/agents/375/144375/tiny/Head_Shot_Closeup_2025-2026.jpg?1759154402" /> 570 </div> 571 <div class="like-voter-right"> 572 <p class="agent-name">Thomas J. Nelson, REAL...</p> 573 574 <p class="agent-primary-market">San Diego, CA</p> 575 </div> 576 </li> 577 </ul> 578 </div> 579</div> 580 581 </div> 582 583 <div class="comment-comments"> 584 <div class="comment-comments-list"> 585 </div> 586 </div> 587 </div> 588 </div> 589 590 <div id="24807451" class="article-comment " data-id="24807451" itemprop="comment" itemscope itemtype="http://schema.org/Comment"> 591 <div class="comment-left-section" itemprop="creator" itemscope itemtype="http://schema.org/Person"> 592 <a itemprop="url" href="/profile/golfarizona"> 593 <div class="avatar-holder avatar avatar-rainmaker" style="background-image: url(//activerain-store.s3.amazonaws.com/agents/679/186679/large/Headshot_casual_2023_Army_text.jpg?1684782214)"></div> 594</a> </div> 595 <div class="comment-right-section"> 596 <div class="comment-header" data-url="/profile/golfarizona"> 597 <div class="comment-author regular">GilbertRealtor BillSalvatore</div> 598 <div class="company"> 599 Arizona Elite Properties - Chandler, AZ 600 </div> 601 <div class="tagline">Realtor - 602-999-0952 / em: [email protected]</div> 602 </div> 603 <div class="comment-body"> 604 <div class="comment-body-content style-reset-for-user-content user-content" itemprop="text"> 605 <p style="margin-top:1em;margin-bottom:1em;font-size: 18px;color: #212121;font-family: Montserrat, sans-serif;background-color: #ffffff;"><span>good post with great information. Thanks for sharing it. Bill</span></p><p style="margin-top:1em;margin-bottom:1em;font-size: 18px;color: #212121;font-family: Montserrat, sans-serif;background-color: #ffffff;">Have a fantastic weekend!</p><p style="margin-top:1em;margin-bottom:1em;font-size: 18px;color: #212121;font-family: Montserrat, sans-serif;background-color: #ffffff;">Bill Salvatore, Realtor- Arizona Elite Properties</p> 606 </div> 607 <div class="date">Sep 30, 2026 09:29 AM</div> 608 <meta itemprop="datePublished" content="2026-09-30T09:29:16"/> 609 <div class="likes-holder boxed-likes regular"> 610 <a class="like-comment" rel="nofollow" href="/login"> 611 Like 612</a></div> 613 614 </div> 615 616 <div class="comment-comments"> 617 <div class="comment-comments-list"> 618 </div> 619 </div> 620 </div> 621 </div> 622 623 <div id="24807473" class="article-comment " data-id="24807473" itemprop="comment" itemscope itemtype="http://schema.org/Comment"> 624 <div class="comment-left-section" itemprop="creator" itemscope itemtype="http://schema.org/Person"> 625 <a itemprop="url" href="/profile/helpfulhannah"> 626 <div class="avatar-holder avatar avatar-ambassador" style="background-image: url(//activerain-store.s3.amazonaws.com/agents/651/168651/large/newpicture_of_Hannah.jpg?1776109538)"></div> 627</a> </div> 628 <div class="comment-right-section"> 629 <div class="comment-header" data-url="/profile/helpfulhannah"> 630 <div class="comment-author regular">Hannah Williams</div> 631 <div class="company"> 632 HomeStarr Realty - Philadelphia, PA 633 </div> 634 <div class="tagline"> Expertise NE Philadelphia & Bucks 215-820-3376</div> 635 </div> 636 <div class="comment-body"> 637 <div class="comment-body-content style-reset-for-user-content user-content" itemprop="text"> 638 <p><span class="mceNonEditable agent-tag" data-id="144375">Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP</span>. This is one of the best posts I have read in a very long time -You have covered all the bases - Bravo </p> 639 </div> 640 <div class="date">Sep 30, 2026 09:39 AM</div> 641 <meta itemprop="datePublished" content="2026-09-30T09:39:38"/>
642 <div class="likes-holder boxed-likes regular"> 643 <a class="like-comment" rel="nofollow" href="/login"> 644 Like 645</a></div> 646 647 </div> 648 649 <div class="comment-comments"> 650 <div class="comment-comments-list"> 651 </div> 652 </div> 653 </div> 654 </div> 655 656 <div id="24807620" class="article-comment " data-id="24807620" itemprop="comment" itemscope itemtype="http://schema.org/Comment"> 657 <div class="comment-left-section" itemprop="creator" itemscope itemtype="http://schema.org/Person"> 658 <a itemprop="url" href="/profile/kensemler1"> 659 <div class="avatar-holder avatar avatar-rainmaker" style="background-image: url(//activerain-store.s3.amazonaws.com/agents/417/233417/large/Ken_on_porch.jpg?1611750217)"></div> 660</a> </div> 661 <div class="comment-right-section"> 662 <div class="comment-header" data-url="/profile/kensemler1"> 663 <div class="comment-author regular">Ken Semler</div> 664 <div class="company"> 665 ImpresaModular.com - Martinsburg, WV 666 </div> 667 <div class="tagline">Nationwide Custom Modular Home Builder</div> 668 </div> 669 <div class="comment-body"> 670 <div class="comment-body-content style-reset-for-user-content user-content" itemprop="text"> 671 <p>Thomas, the distinction between using AI as a staff member and automating away your personality is the operating point. Tools can multiply output, but the durable asset is still first-party content connected to a maintained database and real conversations. In 2027, the agents who measure which content starts calls and referrals will outperform those simply increasing posting volume.</p> 672 </div> 673 <div class="date">Sep 30, 2026 02:30 PM</div> 674 <meta itemprop="datePublished" content="2026-09-30T14:30:01"/> 675 <div class="likes-holder boxed-likes regular"> 676 <a class="like-comment" rel="nofollow" href="/login"> 677 Like 678</a> <div class="likes-count"> 679 <span class="likes"> 680 <i class="material-icons text-medium-gray border">favorite_border</i> 681 </span> 682 <span class="count"> 683 1 684 </span> 685 <ul class="liked-by-agents"> 686 <li class="agent-tag" data-id="144375"> 687 <div class="like-voter-left"> 688 <img alt="Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP" title="Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP" src="//activerain-store.s3.amazonaws.com/agents/375/144375/tiny/Head_Shot_Closeup_2025-2026.jpg?1759154402" /> 689 </div> 690 <div class="like-voter-right"> 691 <p class="agent-name">Thomas J. Nelson, REAL...</p> 692 693 <p class="agent-primary-market">San Diego, CA</p> 694 </div> 695 </li> 696 </ul> 697 </div> 698</div> 699 700 </div> 701 702 <div class="comment-comments"> 703 <div class="comment-comments-list"> 704 </div> 705 </div> 706 </div> 707 </div> 708 709 <div id="24807635" class="article-comment " data-id="24807635" itemprop="comment" itemscope itemtype="http://schema.org/Comment"> 710 <div class="comment-left-section" itemprop="creator" itemscope itemtype="http://schema.org/Person"> 711 <a itemprop="url" href="/profile/jangreen"> 712 <div class="avatar-holder avatar avatar-rainmaker" style="background-image: url(//activerain-store.s3.amazonaws.com/agents/467/174467/large/Seated_award.jpg?1787609113)"></div> 713</a> </div> 714 <div class="comment-right-section"> 715 <div class="comment-header" data-url="/profile/jangreen"> 716 <div class="comment-author regular">Jan Green - Scottsdale, AZ</div> 717 <div class="company"> 718 Value Added Service, 602-620-2699 - Scottsdale, AZ 719 </div> 720 <div class="tagline">HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN</div> 721 </div> 722 <div class="comment-body"> 723 <div class="comment-body-content style-reset-for-user-content user-content" itemprop="text"> 724 <p>GREAT actionable items in your post! Well deserved feature, too. I'm excited to be included an a doctoral program (no I'm not getting a PhD) but am in a work/study group of 43 agents with HomeSmart who will be tasked for work assignments using Ai! It's a great way to get started and help someone get their PhD on the topic. We'll be tasked with projects that will educate us on all things Ai in our business. Today was day one of the meeting and Friday
724is the first assignment. And we all voted to have a follow up meeting to compare our results at the end of the meetings sometime in November. I'll write a post about this in November when we're finished as I can't share what we're doing until then. Pretty sure this will include farming for those that are ready to sell, which I'm excited to be doing!  </p><p>The seller of a recent closing found me using Ai, Claude, Gemini and ChatGpt, so all of those are set up thankfully. I'm excited that the new platform we'll be using for the Ai project will integrate with my CRM so I can work that database even better!  </p><p>Great post Thomas! It really gets the fires starting!</p> 725 </div> 726 <div class="date">Sep 30, 2026 03:04 PM</div> 727 <meta itemprop="datePublished" content="2026-09-30T15:04:53"/> 728 <div class="likes-holder boxed-likes regular"> 729 <a class="like-comment" rel="nofollow" href="/login"> 730 Like 731</a></div> 732 733 </div> 734 735 <div class="comment-comments"> 736 <div class="comment-comments-list"> 737 </div> 738 </div> 739 </div> 740 </div> 741 742 <div id="24807639" class="article-comment " data-id="24807639" itemprop="comment" itemscope itemtype="http://schema.org/Comment"> 743 <div class="comment-left-section" itemprop="creator" itemscope itemtype="http://schema.org/Person"> 744 <a itemprop="url" href="/profile/carolwilliams"> 745 <div class="avatar-holder avatar avatar-ambassador" style="background-image: url(//activerain-store.s3.amazonaws.com/agents/922/7922/large/carol_caricature.jpg?1773878475)"></div> 746</a> </div> 747 <div class="comment-right-section"> 748 <div class="comment-header" data-url="/profile/carolwilliams"> 749 <div class="comment-author regular">Carol Williams</div> 750 <div class="company"> 751 Although I'm retired, I enjoy sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA 752 </div> 753 <div class="tagline">Author, Golfer, Traveler, Retired, Wenatchee, WA</div> 754 </div> 755 <div class="comment-body"> 756 <div class="comment-body-content style-reset-for-user-content user-content" itemprop="text"> 757 <p>Hi Thomas,<br>This is a great post and fabulous advice! </p> 758 </div> 759 <div class="date">Sep 30, 2026 03:10 PM</div> 760 <meta itemprop="datePublished" content="2026-09-30T15:10:11"/> 761 <div class="likes-holder boxed-likes regular"> 762 <a class="like-comment" rel="nofollow" href="/login"> 763 Like 764</a></div> 765 766 </div> 767 768 <div class="comment-comments"> 769 <div class="comment-comments-list"> 770 </div> 771 </div> 772 </div> 773 </div> 774 775 <div id="24807691" class="article-comment " data-id="24807691" itemprop="comment" itemscope itemtype="http://schema.org/Comment"> 776 <div class="comment-left-section" itemprop="creator" itemscope itemtype="http://schema.org/Person"> 777 <a itemprop="url" href="/profile/investbuysellla"> 778 <div class="avatar-holder avatar avatar-rainmaker" style="background-image: url(//activerain-store.s3.amazonaws.com/agents/683/152683/large/a291536d-6295-4b2e-b0aa-e26e157554ec.jpg?1782982607)"></div> 779</a> </div> 780 <div class="comment-right-section"> 781 <div class="comment-header" data-url="/profile/investbuysellla"> 782 <div class="comment-author regular">Inna Ivchenko</div> 783 <div class="company"> 784 Equity Union - Calabasas, CA 785 </div> 786 <div class="tagline">REALTOR® | Residential & Commercial</div> 787 </div> 788 <div class="comment-body"> 789 <div class="comment-body-content style-reset-for-user-content user-content" itemprop="text"> 790 <p>It is all just too much right now. Between all the actual work: making calls, farming, negotiating, and inspections,  etc. business related ânot to mention cooking, cleaning, shopping, going to the beauty salon, hitting the gym, and trying to find time for friends and familyâitâs overwhelming. You start to panic and think: How can I clone myself?</p> 791 </div> 792 <div class="date">Sep 30, 2026 08:08 PM</div> 793 <meta itemprop="datePublished" content="2026-09-30T20:08:41"/>
794 <div class="likes-holder boxed-likes regular"> 795 <a class="like-comment" rel="nofollow" href="/login"> 796 Like 797</a></div> 798 799 </div> 800 801 <div class="comment-comments"> 802 <div class="comment-comments-list"> 803 </div> 804 </div> 805 </div> 806 </div> 807 808 <div id="24807712" class="article-comment " data-id="24807712" itemprop="comment" itemscope itemtype="http://schema.org/Comment"> 809 <div class="comment-left-section" itemprop="creator" itemscope itemtype="http://schema.org/Person"> 810 <a itemprop="url" href="/profile/proven123"> 811 <div class="avatar-holder avatar avatar-rainmaker" style="background-image: url(//activerain-store.s3.amazonaws.com/agents/337/10337/large/Laura_Cerrano_Red_outfit_Feng_Shui_Manhattan.jpg?1436193048)"></div> 812</a> </div> 813 <div class="comment-right-section"> 814 <div class="comment-header" data-url="/profile/proven123"> 815 <div class="comment-author regular">Laura Cerrano</div> 816 <div class="company"> 817 Feng Shui Manhattan Long Island - Locust Valley, NY 818 </div> 819 <div class="tagline">Certified Feng Shui Expert, Speaker & Researcher </div> 820 </div> 821 <div class="comment-body"> 822 <div class="comment-body-content style-reset-for-user-content user-content" itemprop="text"> 823 <p>Finding those pockets might be harder, but the marketing can become even more specific if you want it to beso itâs a bit of a trade-off.</p> 824 </div> 825 <div class="date">Sep 30, 2026 09:42 PM</div> 826 <meta itemprop="datePublished" content="2026-09-30T21:42:21"/> 827 <div class="likes-holder boxed-likes regular"> 828 <a class="like-comment" rel="nofollow" href="/login"> 829 Like 830</a></div> 831 832 </div> 833 834 <div class="comment-comments"> 835 <div class="comment-comments-list"> 836 </div> 837 </div> 838 </div> 839 </div> 840 841 <div id="24807727" class="article-comment " data-id="24807727" itemprop="comment" itemscope itemtype="http://schema.org/Comment"> 842 <div class="comment-left-section" itemprop="creator" itemscope itemtype="http://schema.org/Person"> 843 <a itemprop="url" href="/profile/stevenhoeke"> 844 <div class="avatar-holder avatar avatar-rainmaker" style="background-image: url(//activerain-store.s3.amazonaws.com/agents/948/589948/large/Steven_Hoeke_Profile_Image.jpg?1788705676)"></div> 845</a> </div> 846 <div class="comment-right-section"> 847 <div class="comment-header" data-url="/profile/stevenhoeke"> 848 <div class="comment-author regular">Steven Hoeke</div> 849 <div class="company"> 850 House Buyers Texas - League City, TX 851 </div> 852 <div class="tagline">Breaking Down Fast-Sale Options for Texas Sellers</div> 853 </div> 854 <div class="comment-body"> 855 <div class="comment-body-content style-reset-for-user-content user-content" itemprop="text"> 856 Ninety two days minus the holidays is the sort of arithmetic people avoid doing on purpose, which is exactly why it is worth writing down. 857 858The AI point is the one I would push on. It can write the email and edit the video, so the scarce thing stops being production and becomes having something true to say. Everyone's output volume just went up and the quality floor did not move with it. That gap is where the next year gets won. 859 </div> 860 <div class="date">Oct 01, 2026 03:14 AM</div> 861 <meta itemprop="datePublished" content="2026-10-01T03:14:51"/> 862 <div class="likes-holder boxed-likes regular"> 863 <a class="like-comment" rel="nofollow" href="/login"> 864 Like 865</a></div> 866 867 </div> 868 869 <div class="comment-comments"> 870 <div class="comment-comments-list"> 871 </div> 872 </div> 873 </div> 874 </div> 875 876 <div id="new-comment-form-holder"> 877 878 </div> 879 </div> 880 </div> 881 </div> 882 </div> 883 </div> 884 <div class="card"> 885 <div class="history-posts"> 886 <div class="old-post"> 887 <a rel="prev" class="old" href="https://activerain.com/blogsview/5950719/--whiskey-s-wisdom--a-smile-is-gratitude-you-can-see"> 888 <div class="holder"> 889 <i class="material-icons text-medium-gray">chevron_left</i> 890 <div class="regular">Older Post</div> 891 </div> 892</a> </div> 893 <div class="back-to-top regular"> 894 <a href='javascript:void(0);' onclick="$('html,body').scrollTop(0);">Back to Top</a> 895 </div> 896 <div class="next-post"> 897 </div> 898 </div> 899 </div> 900 </div> 901 902 <div class="col l4 m12 s12 sidebar"> 903 <div id="profile-sidebar"><div class="card"><!--### vCard markup start--><div class="agent-header vcard "><div class="agent-mast-img" style="background-image: url('//activerain-store.s3.amazonaws.com/agents/375/144375/cover/cover_SDNE-AR-12345.jpg?1767360256');"> <div class="agent-rank rainmaker"> 904 <span>
904Rainmaker</span><br/> 905 1,783,188 906 </div> 907</div><div class="agent-details-ribbon"><div class="agent-photo-col left"><a itemprop="url" href="/profile/thomasjnelson"><img alt="Thomas J. Nelson, REALTOR" itemprop="image" class="photo" src="//activerain-store.s3.amazonaws.com/agents/375/144375/large/Head_Shot_Closeup_2025-2026.jpg?1759154402" /></a></div><div class="agent-details-col right"><h2 class="bold"><span class="fn"><!--### vCard given-name--><span class="given-name">Thomas J. Nelson, REALTOR</span> <!--### vCard family-name--><span class="family-name">® CRS,ABR,PSA,RCS-D, CFSP</span></span></h2><div class="regular text-medium-gray">Coastal San Diego, Veteran's & Retirees Services</div></div></div><div class="agent-details-bottom"><div class="hidden hide"><!--Used for SEO ONLY--><span class="org organization-name">Big Block Team @ LPT Realty 858.232.8722</span><address class="adr"><span class="street-address">8895 Towne Centre Dr. Suite 105 #436 </span><span class="locality">San Diego</span>,<span class="region">CA</span><span class="postal-code">92122</span></address></div><div class="center"><a id="follow_144375" data-id="144375" data-follow="false" rel="nofollow" class="btn bordered follow follow-unfollow-button follow_144375" href="/join">Follow<span class="agent-icon"></span></a><a class="btn bordered rss-feed" href="/profile/thomasjnelson">Profile <span class="fa fa-rss"></span></a></div><div class="center"><a class="btn bordered home" href="/blogs/thomasjnelson">Blog<span class="fa fa-home"></span></a></div><div id="agent-phone-numbers"><div class="phone details tel" title="cell"><i class="material-icons">smartphone</i><a class="value regular text-secondary" href="tel:858-232-8722" itemprop="telephone">858-232-8722</a></div><div class="phone details tel" title="work"><i class="material-icons">local_phone</i><a class="value regular text-secondary" href="tel:[email protected]" itemprop="telephone">[email protected]</a></div></div></div></div></div><div class="card agent-cta widget"><div class="card-action"><div class="card-title">Contact The Author</div></div><div class="card-content"><form id="lead-form-widget" class="lead-form-widget" action="/action/agents/144375/contact" accept-charset="UTF-8" method="post"><input name="utf8" type="hidden" value="✓" /><input type="hidden" name="authenticity_token" value="YwNVRbJTb4s2WM7xUJ3MblE7RgMEs7xIyng3HJNYaLNBiVfBNnxcvQThpyWcYeGm9EQm1K2gUt4HopdZ+tjhYg==" /><input type="hidden" name="message_type" id="message_type" value="blog_entry_contact" /><input type="hidden" name="blog_entry_id" id="blog_entry_id" value="5951113" /><div class="lead-form-widget-field"><input placeholder="Full Name" required="required" type="text" name="contact[name]" id="contact_name" /><label for="name">Full Name</label></div><div class="lead-form-widget-field"><input placeholder="Email Address" required="required" type="text" name="contact[email]" id="contact_email" /><label for="email">Email Address</label></div><div class="lead-form-widget-field"><input placeholder="Phone Number" required="required" type="text" name="contact[phone]" id="contact_phone" /><label for="phone">Phone Number</label></div><div class="lead-form-widget-field"><input placeholder="Subject" required="required" type="text" name="contact[subject]" id="contact_subject" /><label for="subject">Subject</label></div><div class="lead-form-widget-field"><textarea placeholder="Message" required="required" name="contact[message]" id="contact_message"> 908</textarea><label for="message">Message</label></div>
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933 <div class="col s12"> 934 <a href="/bloghome?search_query[topic_slug]=real-estate-marketing"> 935 <span class="topic regular text-secondary">Real Estate Sales and Marketing</span> 936 </a> 937 <span class="time text-medium-gray"> 938 about 19 hours ago 939 </span> 940 </div> 941 <div class="newbookmark"><a class="newbookmark" href="/login"><i class="material-icons text-medium-gray border">bookmark_border</i></a></div> 942</div> 943 944<div class="row"> 945 <div class="col s12"> 946 <span class="card-title title text-dark-gray regular"> 947 <a href="https://activerain.com/blogsview/5951113/2026-marketing-strategies-for-realtors--looking-toward-2027"> 948 2026 Marketing Strategies For REALTORS® Looking Toward 2027 949</a> </span> 950 951 </div> 952 953 <div class="col s12"> 954 <footer class="absolute"> 955 <div class="avatar avatar-rainmaker"> 956 <a itemprop="url" class="profile" href="/profile/thomasjnelson"> 957 <img class="circle profile" src="//activerain-store.s3.amazonaws.com/agents/375/144375/small/Head_Shot_Closeup_2025-2026.jpg?1759154402" /> 958</a> </div> 959 <div class="author"> 960 <div class="name"> 961 <a class="regular text-dark-gray" href="/profile/thomasjnelson">Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP</a> 962 </div> 963 </div> 964 <div class="activity absolute"> 965 <a class="likes" href="#"> 966 <span class="likes"> 967 <i class="material-icons text-medium-gray border">favorite_border</i> 968 </span> 969 <span class="text-medium-gray bold">6</span> 970 </a> 971 <a href="https://activerain.com/blogsview/5951113/2026-marketing-strategies-for-realtors--looking-toward-2027#article-comments-section"> 972 <span class="comments"> 973 <img src="/assets/comment-860aec997c3f043a607a42a51d1d3567e6f2e8f014bc4807508ffca3a66543ad.svg"> 974 </span> 975 <span class="text-medium-gray bold"> 976 8 977 </span> 978</a> </div> 979 </footer> 980 </div> 981</div></article><article class="card-content"><div class="row top"> 982 <div class="col s12"> 983 <a href="/bloghome?search_query[topic_slug]=real-estate-fun"> 984 <span class="topic regular text-secondary">Just for Fun</span> 985 </a> 986 <span class="time text-medium-gray"> 987 4 days ago 988 </span> 989 </div> 990 <div class="newbookmark"><a class="newbookmark" href="/login"><i class="material-icons text-medium-gray border">bookmark_border</i></a></div> 991</div> 992 993<div class="row"> 994 <div class="col s12"> 995 <span class="card-title title text-dark-gray regular"> 996 <a href="https://activerain.com/blogsview/5950719/--whiskey-s-wisdom--a-smile-is-gratitude-you-can-see"> 997 ð¾ Whiskey's Wisdom: A Smile Is Gratitude You Can See 998</a> </span> 999 1000 </div> 1001 1002 <div class="col s12"> 1003 <footer class="absolute"> 1004 <div class="avatar avatar-rainmaker"> 1005 <a itemprop="url" class="profile" href="/profile/thomasjnelson"> 1006 <img class="circle profile" src="//activerain-store.s3.amazonaws.com/agents/375/144375/small/Head_Shot_Closeup_2025-2026.jpg?1759154402" /> 1007</a> </div> 1008 <div class="author"> 1009 <div class="name"> 1010 <a class="regular text-dark-gray" href="/profile/thomasjnelson">Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP</a> 1011 </div> 1012 </div> 1013 <div class="activity absolute"> 1014 <a class="likes" href="#"> 1015 <span class="likes"> 1016 <i class="material-icons text-medium-gray border">favorite_border</i> 1017 </span> 1018 <span class="text-medium-gray bold">6</span> 1019 </a> 1020 <a href="https://activerain.com/blogsview/5950719/--whiskey-s-wisdom--a-smile-is-gratitude-you-can-see#article-comments-section"> 1021 <span class="comments"> 1022 <img src="/assets/comment-860aec997c3f043a607a42a51d1d3567e6f2e8f014bc4807508ffca3a66543ad.svg"> 1023 </span> 1024 <span class="text-medium-gray bold"> 1025 9 1026 </span> 1027</a> </div> 1028 </footer> 1029 </div> 1030</div></article><article class="card-content"><div class="row top">
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1119 <span class="comments"> 1120 <img src="/assets/comment-860aec997c3f043a607a42a51d1d3567e6f2e8f014bc4807508ffca3a66543ad.svg"> 1121 </span> 1122 <span class="text-medium-gray bold"> 1123 24 1124 </span> 1125</a> </div> 1126 </footer> 1127 </div> 1128</div></article><article class="card-content"><div class="row top"> 1129 <div class="col s12"> 1130 <a href="/bloghome?search_query[topic_slug]=real-estate-fun"> 1131 <span class="topic regular text-secondary">Just for Fun</span> 1132 </a> 1133 <span class="time text-medium-gray"> 1134 10 months ago 1135 </span> 1136 </div> 1137 <div class="newbookmark"><a class="newbookmark" href="/login"><i class="material-icons text-medium-gray border">bookmark_border</i></a></div> 1138</div> 1139 1140<div class="row"> 1141 <div class="col s12"> 1142 <span class="card-title title text-dark-gray regular"> 1143 <a href="https://activerain.com/blogsview/5912467/-dreams-unleashed-in-the-east--chapter-1----"> 1144 ð´Dreams Unleashed In The East (Chapter 1) ðð¾ 1145</a> </span> 1146 1147 </div> 1148 1149 <div class="col s12"> 1150 <footer class="absolute"> 1151 <div class="avatar avatar-rainmaker"> 1152 <a itemprop="url" class="profile" href="/profile/thomasjnelson"> 1153 <img class="circle profile" src="//activerain-store.s3.amazonaws.com/agents/375/144375/small/Head_Shot_Closeup_2025-2026.jpg?1759154402" /> 1154</a> </div> 1155 <div class="author"> 1156 <div class="name"> 1157 <a class="regular text-dark-gray" href="/profile/thomasjnelson">Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP</a> 1158 </div> 1159 </div> 1160 <div class="activity absolute"> 1161 <a class="likes" href="#"> 1162 <span class="likes"> 1163 <i class="material-icons text-medium-gray border">favorite_border</i> 1164 </span> 1165 <span class="text-medium-gray bold">9</span> 1166 </a> 1167 <a href="https://activerain.com/blogsview/5912467/-dreams-unleashed-in-the-east--chapter-1----#article-comments-section"> 1168 <span class="comments"> 1169 <img src="/assets/comment-860aec997c3f043a607a42a51d1d3567e6f2e8f014bc4807508ffca3a66543ad.svg"> 1170 </span> 1171 <span class="text-medium-gray bold"> 1172 11 1173 </span> 1174</a> </div> 1175 </footer> 1176 </div> 1177</div></article><article class="card-content"><div class="row top"> 1178 <div class="col s12"> 1179 <a href="/bloghome?search_query[topic_slug]=activerain"> 1180 <span class="topic regular text-secondary">ActiveRain Community</span> 1181 </a> 1182 <span class="time text-medium-gray"> 1183 3 months ago 1184 </span> 1185 </div> 1186 <div class="newbookmark"><a class="newbookmark" href="/login"><i class="material-icons text-medium-gray border">bookmark_border</i></a></div> 1187</div> 1188 1189<div class="row"> 1190 <div class="col s12"> 1191 <span class="card-title title text-dark-gray regular"> 1192 <a href="https://activerain.com/blogsview/5938526/-coffee-across-the-miles-w--kathy-streib--a-busy-retired-life-in-texas"> 1193 âCoffee Across The Miles w/ Kathy Streib: A Busy Retired Life in Texas 1194</a> </span> 1195 1196 </div> 1197 1198 <div class="col s12"> 1199 <footer class="absolute"> 1200 <div class="avatar avatar-rainmaker"> 1201 <a itemprop="url" class="profile" href="/profile/thomasjnelson"> 1202 <img class="circle profile" src="//activerain-store.s3.amazonaws.com/agents/375/144375/small/Head_Shot_Closeup_2025-2026.jpg?1759154402" /> 1203</a> </div> 1204 <div class="author"> 1205 <div class="name"> 1206 <a class="regular text-dark-gray" href="/profile/thomasjnelson">Thomas J. Nelson, REALTOR ® CRS,ABR,PSA,RCS-D, CFSP</a> 1207 </div> 1208 </div> 1209 <div class="activity absolute"> 1210 <a class="likes" href="#"> 1211 <span class="likes"> 1212 <i class="material-icons text-medium-gray border">favorite_border</i> 1213 </span> 1214 <span class="text-medium-gray bold">14</span> 1215 </a> 1216 <a href="https://activerain.com/blogsview/5938526/-coffee-across-the-miles-w--kathy-streib--a-busy-retired-life-in-texas#article-comments-section">
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