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https://smoothjazz.ai/insights-inspirations

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842<img elementtiming="nbf-header-logo-desktop" src="//images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1744197320040-N3AI7ZPS5350HP2L2QEW/Smooth+Jazz+crt+Logo+dark+trans+2.png?format=1500w" alt="Your Site Title (Copy)" style="display:block" fetchpriority="high" loading="eager" decoding="async" data-loader="raw">
843
844                        </a>
845                      </div>
846
847                    
848                    
849                  </div>
850                
851              
852              
853            </div>
854          
855            
856            <!-- Actions -->
857            <div class="header-actions header-actions--right">
858              
859                
860              
861              
862                
863                  <div class="header-actions-action header-actions-action--social">
864                    
865                      
866                        <a class="icon icon--fill  header-icon header-icon-border-shape-none header-icon-border-style-outline"  href="http://www.linkedin.com/in/rubysinghh" target="_blank" aria-label="LinkedIn">
867                          <svg viewBox="23 23 64 64">
868                            <use xlink:href="#linkedin-unauth-icon" width="110" height="110"></use>
869                          </svg>
870                        </a>
871                      
872                    
873                  </div>
874                
875              
876
877              
878
879            
880            
881
882              
883              <div class="showOnMobile">
884                
885              </div>
886
887              
888              <div class="showOnDesktop">
889                
890              </div>
891
892              
893                <div class="header-actions-action header-actions-action--cta" data-animation-role="header-element">
894                  <a
895                    class="btn btn--border theme-btn--primary-inverse sqs-button-element--tertiary"
896                    href="https://calendly.com/rubysinghh/15min"
897                    target="_blank"
898                  >
899                    Lets Talk
900                  </a>
901                </div>
902              
903            </div>
904          
905            
906
907
908<style>
909  .top-bun, 
910  .patty, 
911  .bottom-bun {
912    height: 1px;
913  }
914</style>
915
916<!-- Burger -->
917<div class="header-burger
918
919  menu-overlay-has-visible-non-navigation-items
920
921" data-animation-role="header-element">
922  <button class="header-burger-btn burger" data-test="header-burger">
923    <span hidden class="js-header-burger-open-title visually-hidden">Open Menu</span>
924    <span hidden class="js-header-burger-close-title visually-hidden">Close Menu</span>
925    <div class="burger-box">
926      <div class="burger-inner header-menu-icon-doubleLineHamburger">
927        <div class="top-bun"></div>
928        <div class="patty"></div>
929        <div class="bottom-bun"></div>
930      </div>
931    </div>
932  </button>
933</div>
934
935          
936
937        </div>
938        <div class="header-display-mobile" data-content-field="site-title">
939          
940            
941            <!-- Social -->
942            
943              
944            
945          
946            
947            <!-- Title and nav wrapper -->
948            <div class="header-title-nav-wrapper">
949              
950
951              
952
953              
954                
955                <!-- Nav -->
956                <div class="header-nav">
957                  <div class="header-nav-wrapper">
958                    <nav class="header-nav-list">
959                      
960
961
962  
963    <div class="header-nav-item header-nav-item--collection header-nav-item--homepage">
964      <a
965        href="/"
966        data-animation-role="header-element"
967        
968      >
969        Home
970      </a>
971    </div>
972  
973  
974  
975
976
977  
978    <div class="header-nav-item header-nav-item--collection">
979      <a
980        href="/services"
981        data-animation-role="header-element"
982        
983      >
984        Services
985      </a>
986    </div>
987  
988  
989  
990
991
992  
993    <div class="header-nav-item header-nav-item--collection">
994      <a
995        href="/about-ruby"
996        data-animation-role="header-element"
997        
998      >
999        Meet Ruby
1000      </a>
1001    </div>
1002  
1003  
1004  
1005
1006
1007  
1008    <div class="header-nav-item header-nav-item--collection header-nav-item--active">
1009      <a
1010        href="/insights-inspirations"
1011        data-animation-role="header-element"
1012        
1013          aria-current="page"
1014        
1015      >
1016        Blog
1017      </a>
1018    </div>
1019  
1020  
1021  
1022
1023
1024  
1025    <div class="header-nav-item header-nav-item--collection">
1026      <a
1027        href="/case-studies"
1028        data-animation-role="header-element"
1029        
1030      >
1031        Case Studies
1032      </a>
1033    </div>
1034  
1035  
1036  
1037
1038
1039
1040                    </nav>
1041                  </div>
1042                </div>
1043              
1044                
1045                <!-- Title -->
1046                
1047                  <div
1048                    class="
1049                      header-title
1050                      
1051                    "
1052                    data-animation-role="header-element"
1053                  >
1054                    
1055                      <div class="header-title-logo">
1056                        <a href="/" data-animation-role="header-element">
1057                        
1058<img elementtiming="nbf-header-logo-desktop" src="//images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1744197320040-N3AI7ZPS5350HP2L2QEW/Smooth+Jazz+crt+Logo+dark+trans+2.png?format=1500w" alt="Your Site Title (Copy)" style="display:block" fetchpriority="high" loading="eager" decoding="async" data-loader="raw">
1059
1060                        </a>
1061                      </div>
1062
1063                    
1064                    
1065                  </div>
1066                
1067              
1068              
1069            </div>
1070          
1071            
1072            <!-- Actions -->
1073            <div class="header-actions header-actions--right">
1074              
1075                
1076              
1077              
1078                
1079                  <div class="header-actions-action header-actions-action--social">
1080                    
1081                      
1082                        <a class="icon icon--fill  header-icon header-icon-border-shape-none header-icon-border-style-outline"  href="http://www.linkedin.com/in/rubysinghh" target="_blank" aria-label="LinkedIn">
1083                          <svg viewBox="23 23 64 64">
1084                            <use xlink:href="#linkedin-unauth-icon" width="110" height="110"></use>
1085                          </svg>
1086                        </a>
1087                      
1088                    
1089                  </div>
1090                
1091              
1092
1093              
1094
1095            
1096            
1097
1098              
1099              <div class="showOnMobile">
1100                
1101              </div>
1102
1103              
1104              <div class="showOnDesktop">
1105                
1106              </div>
1107
1108              
1109                <div class="header-actions-action header-actions-action--cta" data-animation-role="header-element">
1110                  <a
1111                    class="btn btn--border theme-btn--primary-inverse sqs-button-element--tertiary"
1112                    href="https://calendly.com/rubysinghh/15min"
1113                    target="_blank"
1114                  >
1115                    Lets Talk
1116                  </a>
1117                </div>
1118              
1119            </div>
1120          
1121            
1122
1123
1124<style>
1125  .top-bun, 
1126  .patty, 
1127  .bottom-bun {
1128    height: 1px;
1129  }
1130</style>
1131
1132<!-- Burger -->
1133<div class="header-burger
1134
1135  menu-overlay-has-visible-non-navigation-items
1136
1137" data-animation-role="header-element">
1138  <button class="header-burger-btn burger" data-test="header-burger">
1139    <span hidden class="js-header-burger-open-title visually-hidden">Open Menu</span>
1140    <span hidden class="js-header-burger-close-title visually-hidden">Close Menu</span>
1141    <div class="burger-box">
1142      <div class="burger-inner header-menu-icon-doubleLineHamburger">
1143        <div class="top-bun"></div>
1144        <div class="patty"></div>
1145        <div class="bottom-bun"></div>
1146      </div>
1147    </div>
1148  </button>
1149</div>
1150
1151          
1152          
1153          
1154          
1155          
1156        </div>
1157      </div>
1158    </div>
1159    <!-- (Mobile) Menu Navigation -->
1160    <div class="header-menu header-menu--folder-list
1161      white
1162      
1163      
1164      
1165      
1166      "
1167      data-section-theme="white"
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1169&quot;layout&quot;: &quot;brandingCenter&quot;,
1170&quot;action&quot;: {
1171&quot;href&quot;: &quot;https://calendly.com/rubysinghh/15min&quot;,
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1178&quot;socialBorderStyle&quot;: &quot;outline&quot;,
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1185&quot;menuOverlayTheme&quot;: &quot;white&quot;,
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1217  &quot;endcapType&quot;: &quot;square&quot;,
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1225  &quot;style&quot;: &quot;doubleLineHamburger&quot;,
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1239  &quot;blurRadius&quot;: {
1240    &quot;unit&quot;: &quot;px&quot;,
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1267  &quot;blurRadius&quot;: {
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1289&quot;blur&quot;: {
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1329}
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1333&quot;value&quot;: 100.0
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1337      data-show-account-login="false"
1338      data-test="header-menu">
1339      <div class="header-menu-bg theme-bg--primary"></div>
1340      <div class="header-menu-nav">
1341        <nav class="header-menu-nav-list">
1342          <div data-folder="root" class="header-menu-nav-folder">
1343            <div class="header-menu-nav-folder-content">
1344              <!-- Menu Navigation -->
1345<div class="header-menu-nav-wrapper">
1346  
1347    
1348      
1349        
1350          
1351            <div class="container header-menu-nav-item header-menu-nav-item--collection header-menu-nav-item--homepage">
1352              <a
1353                href="/"
1354                
1355              >
1356                <div class="header-menu-nav-item-content">
1357                  Home
1358                </div>
1359              </a>
1360            </div>
1361          
1362        
1363      
1364    
1365      
1366        
1367          
1368            <div class="container header-menu-nav-item header-menu-nav-item--collection">
1369              <a
1370                href="/services"
1371                
1372              >
1373                <div class="header-menu-nav-item-content">
1374                  Services
1375                </div>
1376              </a>
1377            </div>
1378          
1379        
1380      
1381    
1382      
1383        
1384          
1385            <div class="container header-menu-nav-item header-menu-nav-item--collection">
1386              <a
1387                href="/about-ruby"
1388                
1389              >
1390                <div class="header-menu-nav-item-content">
1391                  Meet Ruby
1392                </div>
1393              </a>
1394            </div>
1395          
1396        
1397      
1398    
1399      
1400        
1401          
1402            <div class="container header-menu-nav-item header-menu-nav-item--collection header-menu-nav-item--active">
1403              <a
1404                href="/insights-inspirations"
1405                
1406                  aria-current="page"
1407                
1408              >
1409                <div class="header-menu-nav-item-content">
1410                  Blog
1411                </div>
1412              </a>
1413            </div>
1414          
1415        
1416      
1417    
1418      
1419        
1420          
1421            <div class="container header-menu-nav-item header-menu-nav-item--collection">
1422              <a
1423                href="/case-studies"
1424                
1425              >
1426                <div class="header-menu-nav-item-content">
1427                  Case Studies
1428                </div>
1429              </a>
1430            </div>
1431          
1432        
1433      
1434    
1435  
1436</div>
1437
1438              
1439                
1440              
1441            </div>
1442            
1443              <div class="header-menu-actions social-accounts">
1444                
1445                  
1446                    <div class="header-menu-actions-action header-menu-actions-action--social mobile">
1447                      <a class="icon icon--lg icon--fill  header-icon header-icon-border-shape-none header-icon-border-style-outline"  href="http://www.linkedin.com/in/rubysinghh" target="_blank" aria-label="LinkedIn">
1448                        <svg viewBox="23 23 64 64">
1449                          <use xlink:href="#linkedin-unauth-icon" width="110" height="110"></use>
1450                        </svg>
1451                      </a>
1452                    </div>
1453                  
1454                
1455              </div>
1456            
1457            
1458            
1459            <div class="header-menu-cta">
1460              <a
1461                class="theme-btn--primary btn sqs-button-element--tertiary"
1462                href="https://calendly.com/rubysinghh/15min"
1463                target="_blank"
1464              >
1465                Lets Talk
1466              </a>
1467            </div>
1468            
1469          </div>
1470        </nav>
1471      </div>
1472    </div>
1473    
1474    
1474<script>
1475      (function() {
1476        var header = document.getElementById('header');
1477        if (!header) {
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1484          );
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1486        setHeaderHeightVar();
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1490            images[i].addEventListener('load', setHeaderHeightVar);
1491          }
1492        }
1493      })();
1494      //# sourceURL=reserveSpaceForHeader.js
1495    </script>
1495
1496  </header>
1497
1498
1499
1500
1501      <main id="page" class="container" role="main">
1502        
1503          
1504            
1505<article class="sections" id="sections" data-page-sections="67f656c01eae001181f2afeb">
1506  
1507  
1508    
1509    
1510
1511
1512  
1513  
1514
1515
1516
1517
1518
1519
1520
1521
1522
1523
1524
1525<section
1526  data-test="page-section"
1527  
1528  data-section-theme="black"
1529  class='page-section 
1530    
1531      content-collection
1532      full-bleed-section
1533      collection-type-blog-basic-grid
1534    
1535    background-width--full-bleed
1536    
1537      section-height--medium
1538    
1539    
1540      content-width--wide
1541    
1542    horizontal-alignment--center
1543    vertical-alignment--middle
1544    
1545      
1546    
1547    
1548    black'
1549  
1550  data-section-id="67f656c01eae001181f2afed"
1551  
1552  data-controller="SectionWrapperController"
1553  data-current-styles="{
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1560&quot;sectionTheme&quot;: &quot;black&quot;,
1561&quot;sectionAnimation&quot;: &quot;none&quot;,
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1578  
1579   
1580  
1581  
1582  
1583  
1584  
1585
1586
1587  
1588    data-sqsp-section="blog-list"
1589  
1590
1591
1592>
1593  <div
1594    class="section-border"
1595    
1596  >
1597    <div class="section-background">
1598    
1599      
1600    
1601    </div>
1602  </div>
1603  <div
1604    class='content-wrapper'
1605    style='
1606      
1607      
1608    '
1609  >
1610    <div
1611      class="content"
1612      
1613    >
1614      
1615      
1616      
1617      
1618      
1619      
1620      
1621      
1622      
1623      
1624      <div class="blog-basic-grid collection-content-wrapper" data-controller="BlogImageLoader">
1625  
1626    <article class="blog-basic-grid--container entry blog-item">
1627      
1628        <div>
1629          <a href="/insights-inspirations/the-invisible-influance" class="image-wrapper" data-animation-role="image">
1630  
1631<img data-src="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg" data-image="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg" data-image-dimensions="2500x1406" data-image-focal-point="0.5,0.5" alt="How to Win When People Stop Googling and Start Asking" data-load="false" src="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg" width="2500" height="1406" alt="" sizes="(max-width:767px)266.7140825035562vw,133.3570412517781vw" class="image" style="display:block;position: absolute; height: 100%; width: 100%; object-fit: cover; object-position: 50% 50%;" srcset="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1753013453688-98IP3OQWY0C3EXVX56VK/unsplash-image-Jcw-i0fSqXg.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
1632</a>
1633
1634        </div>
1635        <div class="blog-article-spacer"></div>
1636      
1637      <div class="blog-basic-grid--text">
1638        <div class="blog-meta-section">
1639  <span class="blog-meta-primary">
1640    
1641    
1642      <span class="blog-author">Ruby Singhh</span>
1643    
1644    <time class="blog-date" pubdate data-animation-role="date">7/20/25</time>
1645  </span>
1646  <span class="blog-meta-delimiter"></span>
1647  
1648  <span class="blog-meta-secondary">
1649    
1650    
1651      <span class="blog-author">Ruby Singhh</span>
1652    
1653    <time class="blog-date" pubdate data-animation-role="date">7/20/25</time>
1654  </span>
1655  
1656  
1657  
1658</div>
1659<h1 class="blog-title">
1660  
1661    <a href="/insights-inspirations/the-invisible-influance" data-no-animation>
1662  
1663    How to Win When People Stop Googling and Start Asking
1664  </a>
1665</h1>
1666<div class="blog-excerpt">
1667  <div class="blog-excerpt-wrapper"></div>
1668  
1669</div>
1670
1671<a class="blog-more-link" href="/insights-inspirations/the-invisible-influance" data-animation-role="content">Read More</a>
1672
1673
1674      </div>
1675    </article>
1676  
1677    <article class="blog-basic-grid--container entry blog-item">
1678      
1679        <div>
1680          <a href="/insights-inspirations/ieu6zq2ib2q3hydu72f81n505zb50c" class="image-wrapper" data-animation-role="image">
1681  
1682<img data-src="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png" data-image="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png" data-image-dimensions="1080x1080" data-image-focal-point="0.5,0.5" alt="The Category Killer Algorithm. " data-load="false" src="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png" width="1080" height="1080" alt="" sizes="(max-width:767px)150vw,75vw" class="image" style="display:block;position: absolute; height: 100%; width: 100%; object-fit: cover; object-position: 50% 50%;" srcset="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642551235-MVFUG062BFV7Q5U41FNW/Instagram+Post+-+The+Category+Killer+Algorithm.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
1683</a>
1684
1685        </div>
1686        <div class="blog-article-spacer"></div>
1687      
1688      <div class="blog-basic-grid--text">
1689        <div class="blog-meta-section">
1690  <span class="blog-meta-primary">
1691    
1692    
1693      <span class="blog-author">Ruby Singhh</span>
1694    
1695    <time class="blog-date" pubdate data-animation-role="date">7/16/25</time>
1696  </span>
1697  <span class="blog-meta-delimiter"></span>
1698  
1699  <span class="blog-meta-secondary">
1700    
1701    
1702      <span class="blog-author">Ruby Singhh</span>
1703    
1704    <time class="blog-date" pubdate data-animation-role="date">7/16/25</time>
1705  </span>
1706  
1707  
1708  
1709</div>
1710<h1 class="blog-title">
1711  
1712    <a href="/insights-inspirations/ieu6zq2ib2q3hydu72f81n505zb50c" data-no-animation>
1713  
1714    The Category Killer Algorithm. 
1715  </a>
1716</h1>
1717<div class="blog-excerpt">
1718  <div class="blog-excerpt-wrapper"></div>
1719  
1720</div>
1721
1722<a class="blog-more-link" href="/insights-inspirations/ieu6zq2ib2q3hydu72f81n505zb50c" data-animation-role="content">Read More</a>
1723
1724
1725      </div>
1726    </article>
1727  
1728    <article class="blog-basic-grid--container entry blog-item">
1729      
1730        <div>
1731          <a href="/insights-inspirations/the-institutional-authority-divide-why-marketing-to-millennials-vs-gen-z16-yrs-requires-completely-different-strategies" class="image-wrapper" data-animation-role="image">
1732  
1733<img data-src="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png" data-image="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png" data-image-dimensions="964x968" data-image-focal-point="0.5,0.5" alt="The Institutional Trust Divide " data-load="false" src="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png" width="964" height="968" alt="" sizes="(max-width:767px)149.3801652892562vw,74.6900826446281vw" class="image" style="display:block;position: absolute; height: 100%; width: 100%; object-fit: cover; object-position: 50% 50%;" srcset="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1752642688414-6J7SAFE4LOETR0P4WQQT/Screenshot+2025-07-16+at+10.41.11.png?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
1734</a>
1735
1736        </div>
1737        <div class="blog-article-spacer"></div>
1738      
1739      <div class="blog-basic-grid--text">
1740        <div class="blog-meta-section">
1741  <span class="blog-meta-primary">
1742    
1743    
1744      <span class="blog-author">Ruby Singhh</span>
1745    
1746    <time class="blog-date" pubdate data-animation-role="date">6/19/25</time>
1747  </span>
1748  <span class="blog-meta-delimiter"></span>
1749  
1750  <span class="blog-meta-secondary">
1751    
1752    
1753      <span class="blog-author">Ruby Singhh</span>
1754    
1755    <time class="blog-date" pubdate data-animation-role="date">6/19/25</time>
1756  </span>
1757  
1758  
1759  
1760</div>
1761<h1 class="blog-title">
1762  
1763    <a href="/insights-inspirations/the-institutional-authority-divide-why-marketing-to-millennials-vs-gen-z16-yrs-requires-completely-different-strategies" data-no-animation>
1764  
1765    The Institutional Trust Divide 
1766  </a>
1767</h1>
1768<div class="blog-excerpt">
1769  <div class="blog-excerpt-wrapper"></div>
1770  
1771</div>
1772
1773<a class="blog-more-link" href="/insights-inspirations/the-institutional-authority-divide-why-marketing-to-millennials-vs-gen-z16-yrs-requires-completely-different-strategies" data-animation-role="content">Read More</a>
1774
1775
1776      </div>
1777    </article>
1778  
1779    <article class="blog-basic-grid--container entry blog-item">
1780      
1781        <div>
1782          <a href="/insights-inspirations/strategic-dashboards" class="image-wrapper" data-animation-role="image">
1783  
1784<img data-src="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg" data-image="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg" data-image-dimensions="1658x2500" data-image-focal-point="0.5,0.5" alt="Design Your Compass: Why Dashboards Must Reflect Strategy, Not Just Data" data-load="false" src="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg" width="1658" height="2500" alt="" sizes="(max-width:767px)100vw,50vw" class="image" style="display:block;position: absolute; height: 100%; width: 100%; object-fit: cover; object-position: 50% 50%;" srcset="https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg?format=100w 100w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg?format=300w 300w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg?format=500w 500w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg?format=750w 750w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/67f656bf1eae001181f2afc4/1745939964534-LLYMCCOMN3HATQLU168M/unsplash-image-81kSm-UugZY.jpg?format=2500w 2500w" loading="lazy" decoding="async" data-loader="sqs">
1785</a>
1786
1787        </div>
1788        <div class="blog-article-spacer"></div>
1789      
1790      <div class="blog-basic-grid--text">
1791        <div class="blog-meta-section">
1792  <span class="blog-meta-primary">
1793    
1794    
1795      <span class="blog-author">Ruby Singhh</span>
1796    
1797    <time class="blog-date" pubdate data-animation-role="date">5/5/25</time>
1798  </span>
1799  <span class="blog-meta-delimiter"></span>
1800  
1801  <span class="blog-meta-secondary">
1802    
1803    
1804      <span class="blog-author">Ruby Singhh</span>
1805    
1806    <time class="blog-date" pubdate data-animation-role="date">5/5/25</time>
1807  </span>
1808  
1809  
1810  
1811</div>
1812<h1 class="blog-title">
1813  
1814    <a href="/insights-inspirations/strategic-dashboards" data-no-animation>
1815  
1816    Design Your Compass: Why Dashboards Must Reflect Strategy, Not Just Data
1817  </a>
1818</h1>
1819<div class="blog-excerpt">
1820  <div class="blog-excerpt-wrapper"></div>
1821  
1822</div>
1823
1824<a class="blog-more-link" href="/insights-inspirations/strategic-dashboards" data-animation-role="content">Read More</a>
1825
1826
1827      </div>
1828    </article>
1829  
1830    <article class="blog-basic-grid--container entry blog-item no-image-fade-in">
1831      
1832      <div class="blog-basic-grid--text">
1833        <div class="blog-meta-section">
1834  <span class="blog-meta-primary">
1835    
1836    
1837      <span class="blog-author">Ruby Singhh</span>
1838    
1839    <time class="blog-date" pubdate data-animation-role="date">4/20/25</time>
1840  </span>
1841  <span class="blog-meta-delimiter"></span>
1842  
1843  <span class="blog-meta-secondary">
1844    
1845    
1846      <span class="blog-author">Ruby Singhh</span>
1847    
1848    <time class="blog-date" pubdate data-animation-role="date">4/20/25</time>
1849  </span>
1850  
1851  
1852  
1853</div>
1854<h1 class="blog-title">
1855  
1856    <a href="/insights-inspirations/from-being-seen-to-being-felt-why-legacy-and-d2c-brands-must-meet-in-the-middle-for-sustainable-brand-growth" data-no-animation>
1857  
1858    From Being Seen to Being Felt: Why Legacy and D2C Brands Must Meet in the Middle for Sustainable brand growth
1859  </a>
1860</h1>
1861<div class="blog-excerpt">
1862  <div class="blog-excerpt-wrapper"></div>
1863  
1864</div>
1865
1866<a class="blog-more-link" href="/insights-inspirations/from-being-seen-to-being-felt-why-legacy-and-d2c-brands-must-meet-in-the-middle-for-sustainable-brand-growth" data-animation-role="content">Read More</a>
1867
1868
1869      </div>
1870    </article>
1871  
1872    <article class="blog-basic-grid--container entry blog-item no-image-fade-in">
1873      
1874      <div class="blog-basic-grid--text">
1875        <div class="blog-meta-section">
1876  <span class="blog-meta-primary">
1877    
1878    
1879      <span class="blog-author">Ruby Singhh</span>
1880    
1881    <time class="blog-date" pubdate data-animation-role="date">12/10/24</time>
1882  </span>
1883  <span class="blog-meta-delimiter"></span>
1884  
1885  <span class="blog-meta-secondary">
1886    
1887    
1888      <span class="blog-author">Ruby Singhh</span>
1889    
1890    <time class="blog-date" pubdate data-animation-role="date">12/10/24</time>
1891  </span>
1892  
1893  
1894  
1895</div>
1896<h1 class="blog-title">
1897  
1898    <a href="/insights-inspirations/legacy-brands-staying-relevant" data-no-animation>
1899  
1900    Evolving your legacy brand to be cool and relevant should be a priority for marketers
1901  </a>
1902</h1>
1903<div class="blog-excerpt">
1904  <div class="blog-excerpt-wrapper"></div>
1905  
1906</div>
1907
1908<a class="blog-more-link" href="/insights-inspirations/legacy-brands-staying-relevant" data-animation-role="content">Read More</a>
1909
1910
1911      </div>
1912    </article>
1913  
1914    <article class="blog-basic-grid--container entry blog-item no-image-fade-in">
1915      
1916      <div class="blog-basic-grid--text">
1917        <div class="blog-meta-section">
1918  <span class="blog-meta-primary">
1919    
1920    
1921      <span class="blog-author">Ruby Singhh</span>
1922    
1923    <time class="blog-date" pubdate data-animation-role="date">1/19/24</time>
1924  </span>
1925  <span class="blog-meta-delimiter"></span>
1926  
1927  <span class="blog-meta-secondary">
1928    
1929    
1930      <span class="blog-author">Ruby Singhh</span>
1931    
1932    <time class="blog-date" pubdate data-animation-role="date">1/19/24</time>
1933  </span>
1934  
1935  
1936  
1937</div>
1938<h1 class="blog-title">
1939  
1940    <a href="/insights-inspirations/online-diwali-shopper-behaviour-2023-3wh5b" data-no-animation>
1941  
1942    Online Diwali Shopper Behaviour 2023
1943  </a>
1944</h1>
1945<div class="blog-excerpt">
1946  <div class="blog-excerpt-wrapper"></div>
1947  
1948</div>
1949
1950<a class="blog-more-link" href="/insights-inspirations/online-diwali-shopper-behaviour-2023-3wh5b" data-animation-role="content">Read More</a>
1951
1952
1953      </div>
1954    </article>
1955  
1956    <article class="blog-basic-grid--container entry blog-item no-image-fade-in">
1957      
1958      <div class="blog-basic-grid--text">
1959        <div class="blog-meta-section">
1960  <span class="blog-meta-primary">
1961    
1962    
1963      <span class="blog-author">Ruby Singhh</span>
1964    
1965    <time class="blog-date" pubdate data-animation-role="date">1/19/24</time>
1966  </span>
1967  <span class="blog-meta-delimiter"></span>
1968  
1969  <span class="blog-meta-secondary">
1970    
1971    
1972      <span class="blog-author">Ruby Singhh</span>
1973    
1974    <time class="blog-date" pubdate data-animation-role="date">1/19/24</time>
1975  </span>
1976  
1977  
1978  
1979</div>
1980<h1 class="blog-title">
1981  
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1984    SmoothJazz AI Series - Indian’s attitude towards AI producing Art &amp; Music
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