https://nicl.ai/assets/how-we-work-DQM84p1Y.js

1import{t as e}from"./jsx-runtime-DGeXAQPT.js";import{t}from"./link-DfXvwZHU.js";var n=e();function r(){return(0,n.jsxs)(n.Fragment,{children:[(0,n.jsx)(i,{}),(0,n.jsx)(o,{}),(0,n.jsx)(l,{}),(0,n.jsx)(u,{}),(0,n.jsx)(d,{}),(0,n.jsx)(f,{})]})}function i(){return(0,n.jsxs)(`section`,{className:`relative overflow-hidden`,children:[(0,n.jsx)(`div`,{className:`pointer-events-none absolute inset-0 opacity-[0.06]`,style:{backgroundImage:`linear-gradient(to right, #ffffff 1px, transparent 1px), linear-gradient(to bottom, #ffffff 1px, transparent 1px)`,backgroundSize:`56px 56px`,maskImage:`radial-gradient(ellipse at top, black 40%, transparent 75%)`}}),(0,n.jsx)(`div`,{className:`pointer-events-none absolute left-1/2 top-[-10%] h-[520px] w-[900px] -translate-x-1/2 rounded-full opacity-30 blur-3xl`,style:{background:`radial-gradient(circle, #56e273 0%, transparent 60%)`}}),(0,n.jsxs)(`div`,{className:`relative mx-auto w-full max-w-6xl px-6 md:px-8 pb-24 pt-24 md:pt-32 text-center`,children:[(0,n.jsx)(`p`,{className:`mb-6 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center`,children:`How We Work`}),(0,n.jsxs)(`h1`,{className:`mx-auto max-w-4xl text-balance font-[family-name:var(--font-heading)] text-4xl font-bold leading-[1.05] tracking-tight text-foreground md:text-6xl lg:text-7xl`,children:[(0,n.jsx)(`span`,{className:`text-primary`,children:`Embedded operators.`}),` Not another deck.`]}),(0,n.jsx)(`p`,{className:`mx-auto mt-8 max-w-3xl text-pretty text-lg leading-relaxed text-muted-foreground md:text-xl`,children:`Strategy without execution is fiction. We work inside your CRM, your Slack, your pipeline reviews. You'll know it's working because the leads land on your sales team's desk, researched, routed, and warm.`})]})]})}var a=[{title:`vs. Tactical Agencies`,tried:`You hired an agency to run content, paid media, or outbound. They produced deliverables on schedule.`,missing:`Nobody connected their output to your revenue system. The agency executed a channel. You still had to be the one who made it matter. Deliverables showed up. Pipeline didn't.`,nicl:`We operate at the architecture layer, the one between strategy and tactical execution. We make the agencies you already have actually work together.`,proof:`This is the machine that generated hundreds of thousands in new pipeline in 90 days for a custom manufacturer.`},{title:`vs. Sales Hires`,tried:`You hired a rep or a sales manager to take deals off your plate.`,missing:`Their job is to close deals, not build systems. Pipeline visibility didn't improve because that was never their mandate. The rep can run plays, but nobody built the playbook, the process, or the infrastructure underneath them.`,nicl:`We build the pipeline architecture and revenue visibility that your sales team operates inside of. We make the hire more effective, not redundant.`},{title:`vs. The Expensive Senior Hire`,tried:`You considered, or actually hired, a VP of Sales, CRO, or VP of Marketing. $250K to $350K in salary, six-month ramp, and the risk of hiring the wrong person before you know what the right system looks like.`,missing:`You asked one person to simultaneously design the blueprint and build the house. That's two jobs, and the urgent one (closing deals) always wins over the important one (building architecture).`,nicl:`We build the architecture first. Then you hire the senior leader into a system that's already working. Faster ramp, lower risk, fraction of the cost.`,proof:`One client ran this play in reverse: sixteen months in, the system justified the sales hire instead of the other way around.`},{title:`vs. Building It Yourself`,tried:`Your team stood up an AI agent, an enrichment tool, a workflow builder. It worked in the demo.`,missing:`Standing it up is one thing. Operationally running it is another. Now your IT team owns a system nobody designed, and every edge case lands on them.`,nicl:`We've made every mistake already, on our own dime, across a dozen installs. You get the operating system, not the science project.`,proof:`A SaaS client came to us after the DIY route: cost per deal dropped 65% once the system ran as one machine.`},{title:`vs. Cobbling It Together`,tried:`A little of everything. You saw what other companies were doing and borrowed pieces. Same agencies, same sequences, same playbook.`,missing:`You slid from comparison to imitation to fragmentation. Now your GTM is a graveyard of borrowed tactics. Sales, marketing, and product operate in silos. Tools don't talk. Signals disappear. And you're the one holding it together with duct tape and tribal knowledge.`,nicl:`We replace you as the connective tissue with architecture that's actually yours, designed for your company, your product, your buyer.`}];function o(){return(0,n.jsxs)(`section`,{className:`mx-auto w-full max-w-6xl px-6 md:px-8 py-24`,children:[(0,n.jsxs)(`h2`,{className:`mx-auto max-w-3xl text-balance text-center font-[family-name:var

1(--font-heading)] text-3xl font-bold tracking-tight text-foreground md:text-5xl`,children:[`You've tried some of this before.`,` `,(0,n.jsx)(`span`,{className:`text-primary`,children:`Here's why it didn't work.`})]}),(0,n.jsx)(`div`,{className:`mt-14 space-y-6`,children:a.map((e,t)=>(0,n.jsxs)(`details`,{open:t===0,className:`group rounded-2xl border border-border/60 bg-card transition-colors open:border-primary/40`,children:[(0,n.jsxs)(`summary`,{className:`flex cursor-pointer list-none items-center justify-between gap-6 px-8 py-6`,children:[(0,n.jsxs)(`div`,{className:`flex items-baseline gap-6`,children:[(0,n.jsxs)(`span`,{className:`font-[family-name:var(--font-heading)] text-sm font-semibold uppercase tracking-widest text-primary`,children:[`0`,t+1]}),(0,n.jsx)(`h3`,{className:`font-[family-name:var(--font-heading)] text-xl font-bold text-foreground md:text-2xl`,children:e.title})]}),(0,n.jsx)(`span`,{"aria-hidden":!0,className:`flex h-8 w-8 shrink-0 items-center justify-center rounded-full border border-border/80 text-primary transition-transform group-open:rotate-45`,children:`+`})]}),(0,n.jsxs)(`div`,{className:`grid gap-6 border-t border-border/60 px-8 py-8 md:grid-cols-3 md:gap-10`,children:[(0,n.jsx)(s,{label:`What you tried`,body:e.tried,muted:!0}),(0,n.jsx)(s,{label:`What was missing`,body:e.missing,muted:!0}),(0,n.jsx)(s,{label:`If you had Nicl`,body:e.nicl,proof:e.proof})]})]},e.title))})]})}function s({label:e,body:t,muted:r,proof:i}){return(0,n.jsxs)(`div`,{children:[(0,n.jsx)(`p`,{className:`mb-3 text-xs font-semibold uppercase tracking-[0.2em] ${r?`text-muted-foreground`:`text-primary`}`,children:e}),(0,n.jsx)(`p`,{className:`text-sm leading-relaxed md:text-base ${r?`text-muted-foreground`:`text-foreground/95`}`,children:t}),i?(0,n.jsx)(`p`,{className:`mt-3 text-sm font-medium leading-relaxed text-primary`,children:i}):null]})}var c=[{title:`Discovery call`,body:`A short call to understand where you are, what you've tried, and what you're aiming at.`},{title:`Systems look`,body:`We take view access to your CRM and analytics, so we understand what we're stepping into and never over-promise.`},{title:`Proposal`,body:`A concrete plan with scope, sequencing, and the number. If it isn't a fit, we say so.`}];function l(){return(0,n.jsx)(`section`,{className:`bg-[#1a2326] py-24`,children:(0,n.jsxs)(`div`,{className:`mx-auto w-full max-w-6xl px-6 md:px-8`,children:[(0,n.jsx)(`p`,{className:`mb-4 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center`,children:`The engagement shape`}),(0,n.jsx)(`h2`,{className:`mx-auto max-w-3xl text-balance text-center font-[family-name:var(--font-heading)] text-3xl font-bold tracking-tight text-foreground md:text-5xl`,children:`How you start with us.`}),(0,n.jsx)(`div`,{className:`mt-14 grid gap-6 md:grid-cols-3`,children:c.map((e,t)=>(0,n.jsxs)(`div`,{className:`rounded-2xl border border-border/60 bg-card p-8`,children:[(0,n.jsx)(`span`,{className:`flex h-12 w-12 items-center justify-center rounded-full border border-primary/40 bg-primary/10 font-[family-name:var(--font-heading)] text-lg font-bold text-primary`,children:t+1}),(0,n.jsx)(`h3`,{className:`mt-6 font-[family-name:var(--font-heading)] text-xl font-bold text-foreground`,children:e.title}),(0,n.jsx)(`p`,{className:`mt-3 text-sm leading-relaxed text-muted-foreground`,children:e.body})]},e.title))}),(0,n.jsx)(`p`,{className:`mt-8 text-sm text-muted-foreground`,children:`Three steps. Fast when it's a fit, honest when it isn't.`}),(0,n.jsx)(`p`,{className:`mt-4`,children:(0,n.jsxs)(t,{to:`/pricing`,className:`inline-flex items-center gap-1.5 text-sm font-semibold text-muted-foreground transition-colors hover:text-primary`,children:[`Engagement stages and the pricing promise live here `,(0,n.jsx)(`span`,{"aria-hidden":`true`,children:`→`})]})})]})})}function u(){return(0,n.jsxs)(`section`,{className:`mx-auto w-full max-w-6xl px-6 md:px-8 py-28`,children:[(0,n.jsx)(`p`,{className:`mb-4 text-xs font-semibold uppercase tracking-[0.24em] text-primary text-center`,children:`The stack`}),(0,n.jsxs)(`h2`,{className:`mx-auto max-w-3xl text-balance text-center font-[family-name:var

1(--font-heading)] text-3xl font-bold tracking-tight text-foreground md:text-5xl`,children:[`Built on `,(0,n.jsx)(`span`,{className:`text-primary`,children:`Swan`}),`.`]}),(0,n.jsxs)(`p`,{className:`mt-8 text-lg leading-relaxed text-muted-foreground md:text-xl`,children:[`We build on`,` `,(0,n.jsx)(`a`,{href:`https://www.getswan.com`,target:`_blank`,rel:`noopener`,className:`font-semibold text-primary underline underline-offset-4 transition-opacity hover:opacity-80`,children:`Swan`}),`, the go-to-market orchestration platform, as an Architect Partner. Swan is the execution layer under everything we install: identification, research, routing, outreach, reporting, one system instead of a stack of point tools.`]}),(0,n.jsx)(`p`,{className:`mt-6 text-lg leading-relaxed text-muted-foreground md:text-xl`,children:`We're not stack-agnostic, and that's deliberate. Agnostic firms re-learn a new toolchain on your dime; we've made our mistakes already, on our own account, and encoded the fixes into a library of builds we install in hours instead of weeks. When Swan ships something new, we've usually been testing it for weeks. When we hit a limit, they've sometimes fixed it before we finished filing the report.`}),(0,n.jsx)(`p`,{className:`mt-8`,children:(0,n.jsxs)(`a`,{href:`https://www.getswan.com`,target:`_blank`,rel:`noopener`,className:`inline-flex items-center gap-1.5 text-sm font-semibold text-muted-foreground transition-colors hover:text-primary`,children:[`Visit Swan at getswan.com `,(0,n.jsx)(`span`,{"aria-hidden":`true`,children:`→`})]})}),(0,n.jsx)(`p`,{className:`mt-4 text-center`,children:(0,n.jsxs)(t,{to:`/ai-native-gtm`,className:`inline-flex items-center gap-1.5 text-sm font-semibold text-muted-foreground transition-colors hover:text-primary`,children:[`The full AI-native picture `,(0,n.jsx)(`span`,{"aria-hidden":`true`,children:`→`})]})})]})}function d(){return(0,n.jsx)(`section`,{className:`bg-[#1a2326] py-24`,children:(0,n.jsx)(`div`,{className:`mx-auto w-full max-w-6xl px-6 md:px-8`,children:(0,n.jsxs)(`div`,{className:`rounded-2xl border border-border/60 bg-card p-10 md:p-14`,children:[(0,n.jsx)(`p`,{className:`text-lg leading-relaxed text-foreground/95 md:text-xl`,children:`Most founders we work with are in the middle of a transition from founder-led sales to a system that runs without them. We named its stages.`}),(0,n.jsx)(t,{to:`/founders-journey`,className:`mt-6 inline-flex items-center gap-2 font-[family-name:var(--font-heading)] text-lg font-semibold text-primary transition-transform hover:translate-x-1`,children:`The Founder's Journey →`})]})})})}function f(){return(0,n.jsxs)(`section`,{className:`relative overflow-hidden bg-[#1a2326] py-28`,children:[(0,n.jsx)(`div`,{className:`pointer-events-none absolute left-1/2 top-1/2 h-[400px] w-[700px] -translate-x-1/2 -translate-y-1/2 rounded-full opacity-25 blur-3xl`,style:{background:`radial-gradient(circle, #56e273 0%, transparent 60%)`}}),(0,n.jsxs)(`div`,{className:`relative mx-auto w-full max-w-6xl px-6 md:px-8 text-center`,children:[(0,n.jsxs)(`h2`,{className:`font-[family-name:var(--font-heading)] text-4xl font-bold leading-tight tracking-tight text-foreground md:text-6xl`,children:[`How Systematic Is Your `,(0,n.jsx)(`span`,{className:`text-primary`,children:`Go-to-Market?`})]}),(0,n.jsx)(`p`,{className:`mx-auto mt-6 max-w-2xl text-lg text-muted-foreground md:text-xl`,children:`10 questions. 2 minutes. A diagnostic score that shows you exactly where to focus first. No fluff, no email sequence.`}),(0,n.jsx)(`div`,{className:`mt-10`,children:(0,n.jsx)(t,{to:`/gtm-scorec

1ard`,className:`inline-flex items-center justify-center rounded-full bg-primary px-8 py-4 text-base font-semibold text-primary-foreground transition-transform hover:scale-[1.02]`,children:`Run the GTM Scorecard`})})]})]})}export{r as component};