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1<link rel="preload" href="https://dashboard.retellai.com/retell-widget.js" as="script"/><meta name="next-size-adjust" content=""/><title>Decision Intelligence â Every Call Becomes Data | HeyPoppi</title><meta name="description" content="HeyPoppi structures every conversation after it ends â summary, sentiment, outcome, and the custom fields your business actually needs â then rolls it up into trends you can act on."/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="500x500"/>
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14</head><body class="__variable_a4bae9 __variable_3a41d0 antialiased"><div hidden=""><!--$--><!--/$--></div><div class="flex min-h-screen flex-col"><header class="sticky top-0 z-50 w-full border-b transition-colors duration-300 border-transparent bg-background"><nav class="container-page flex h-18 items-center justify-between gap-4 py-3" aria-label="Main"><a aria-label="HeyPoppi home" class="inline-flex items-center" href="/"><img alt="HeyPoppi" width="240" height="59" decoding="async" data-nimg="1" class="h-8 w-auto" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fhey-poppi-logo.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fhey-poppi-logo.png&w=640&q=75 2x" src="/_next/image?url=%2Fimages%2Fhey-poppi-logo.png&w=640&q=75"/></a><div class="hidden items-center gap-1 lg:flex"><div class="relative"><button type="button" aria-expanded="false" class="inline-flex items-center gap-1 rounded-md px-3 py-2 text-sm font-medium text-foreground/80 transition-colors 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justify-center rounded-lg border border-border lg:hidden" aria-label="Open menu" aria-expanded="false"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu size-5"><line x1="4" x2="20" y1="12" y2="12"></line><line x1="4" x2="20" y1="6" y2="6"></line><line x1="4" x2="20" y1="18" y2="18"></line></svg></button></nav></header><main class="flex-grow"><section class="section-pad surface-ink"><div class="container-page"><div class="grid gap-12 lg:grid-cols-[1.1fr_0.9fr] lg:items-center"><div><p class="text-xs font-semibold uppercase tracking-[0.18em] text-accent">Decision Intelligence</p><h1 class="mt-3 text-4xl font-semibold text-ink-foreground sm:text-5xl md:text-6xl">Every Call Tells You Something.</h1><p class="mt-5 max-w-xl text-lg text-ink-muted">Most businesses lose the information the moment the call ends. <!-- -->HeyPoppi<!-- --> structures every conversation into fields you can filter, chart, and act on.</p><p class="mt-5 font-display text-xl text-accent">Real Data. Real Conversations. Real Growth.</p><div class="mt-9 flex flex-col gap-3 sm:flex-row"><a href="/decision-intelligence#talk-to-poppi" class="inline-flex items-center justify-center gap-2 whitespace-nowrap font-medium cursor-pointer focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none disabled:opacity-50 disabled:cursor-not-allowed [&_svg]:pointer-events-none [&_svg]:size-4 [&_svg]:shrink-0 bg-accent text-accent-foreground shadow-signal hover:brightness-110 hover:-translate-y-0.5 transition-all duration-200 h-13 rounded-xl px-7 text-base">
14Talk to Poppi</a><a class="inline-flex items-center justify-center gap-2 whitespace-nowrap font-medium cursor-pointer focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none disabled:opacity-50 disabled:cursor-not-allowed [&_svg]:pointer-events-none [&_svg]:size-4 [&_svg]:shrink-0 border border-ink-foreground/25 bg-ink-foreground/5 text-ink-foreground hover:bg-ink-foreground/15 transition-colors h-13 rounded-xl px-7 text-base" href="/plans">See plans</a></div></div><div class="rounded-3xl border border-ink-foreground/10 bg-ink-foreground/5 p-6 shadow-lift sm:p-7"><p class="text-xs font-semibold uppercase tracking-[0.14em] text-ink-muted">One call, structured</p><div class="flex h-8 items-center gap-[3px] mt-4 text-accent/60" aria-hidden="true"><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:25.00%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" 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class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:92.30%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:35.43%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.55s;height:94.99%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.66s;height:32.60%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:93.03%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.11s;height:50.13%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.22s;height:86.55%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:65.99%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:75.99%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.55s;height:79.13%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.66s;height:62.04%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:88.68%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.11s;height:45.63%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.22s;height:93.99%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:27.85%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:94.73%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.55s;height:40.12%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.66s;height:90.83%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:57.08%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.11s;height:82.56%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.22s;height:71.92%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:70.47%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:83.63%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.55s;height:55.36%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.66s;height:91.46%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:38.24%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.11s;height:94.87%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.22s;height:29.77%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:93.64%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:47.45%"></span></div><dl class="mt-5 space-y-3 text-sm"><div class="flex items-center justify-between gap-4 border-b border-ink-foreground
14/10 pb-3 last:border-0 last:pb-0"><dt class="text-ink-muted">Outcome</dt><dd class="font-medium text-ink-foreground">Lead captured</dd></div><div class="flex items-center justify-between gap-4 border-b border-ink-foreground/10 pb-3 last:border-0 last:pb-0"><dt class="text-ink-muted">Sentiment</dt><dd class="font-medium text-ink-foreground">Positive</dd></div><div class="flex items-center justify-between gap-4 border-b border-ink-foreground/10 pb-3 last:border-0 last:pb-0"><dt class="text-ink-muted">Service requested</dt><dd class="font-medium text-ink-foreground">Spring cleanup</dd></div><div class="flex items-center justify-between gap-4 border-b border-ink-foreground/10 pb-3 last:border-0 last:pb-0"><dt class="text-ink-muted">Inside service area</dt><dd class="font-medium text-ink-foreground">Yes</dd></div><div class="flex items-center justify-between gap-4 border-b border-ink-foreground/10 pb-3 last:border-0 last:pb-0"><dt class="text-ink-muted">Escalated</dt><dd class="font-medium text-ink-foreground">No</dd></div></dl></div></div></div></section><section class="section-pad"><div class="container-page"><div class="max-w-3xl mx-auto text-center"><p class="text-xs font-semibold uppercase tracking-[0.18em] text-accent">How it works</p><h2 class="mt-3 text-3xl font-semibold sm:text-4xl md:text-5xl text-foreground">From Conversation to Column.</h2><p class="mt-4 text-lg text-muted-foreground">This runs after every call, automatically. Nobody on your team reviews a recording to find out what happened.</p></div><ol class="mt-14 grid gap-5 md:grid-cols-3"><li class="rounded-3xl border border-border bg-card p-6 shadow-card transition-shadow hover:shadow-lift"><div class="flex items-center justify-between"><span class="inline-flex size-10 items-center justify-center rounded-xl bg-accent/12 text-accent"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-phone-off size-5" aria-hidden="true"><path d="M10.68 13.31a16 16 0 0 0 3.41 2.6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7 2 2 0 0 1 1.72 2v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.42 19.42 0 0 1-3.33-2.67m-2.67-3.34a19.79 19.79 0 0 1-3.07-8.63A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91"></path><line x1="22" x2="2" y1="2" y2="22"></line></svg></span><span class="font-display text-sm text-muted-foreground">0<!-- -->1</span></div><h2 class="mt-4 text-lg font-semibold">The call ends</h2><p class="mt-2 text-sm text-muted-foreground">Recording and full transcript are captured and logged against the caller, with who handled it and when.</p></li><li class="rounded-3xl border border-border bg-card p-6 shadow-card transition-shadow hover:shadow-lift"><div class="flex items-center justify-between"><span class="inline-flex size-10 items-center justify-center rounded-xl bg-accent/12 text-accent"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-brain size-5" aria-hidden="true"><path d="M12 5a3 3 0 1 0-5.997.125 4 4 0 0 0-2.526 5.77 4 4 0 0 0 .556 6.588A4 4 0 1 0 12 18Z"></path><path d="M12 5a3 3 0 1 1 5.997.125 4 4 0 0 1 2.526 5.77 4 4 0 0 1-.556 6.588A4 4 0 1 1 12 18Z"></path><path d="M15 13a4.5 4.5 0 0 1-3-4 4.5 4.5 0 0 1-3 4"></path><path d="M17.599 6.5a3 3 0 0 0 .399-1.375"></path><path d="M6.003 5.125A3 3 0 0 0 6.401 6.5"></path><path d="M3.477 10.896a4 4 0 0 1 .585-.396"></path><path d="M19.938 10.5a4 4 0 0 1 .585.396"></path><path d="M6 18a4 4 0 0 1-1.967-.516"></path><path d="M19.967 17.484A4 4 0 0 1 18 18"></path></svg></span><span class="font-display text-sm text-muted-foreground">0<!-- -->2</span></div><h2 class="mt-4 text-lg font-semibold">The transcript is analyzed</h2><p class="mt-2 text-sm text-muted-foreground">A language model reads the conversation against the extraction schema we build for your business and returns structured fields â not free text you'd have to read.</p></li><li class="rounded-3xl border border-border bg-card p-6 shadow-card transition-shadow hover:shadow-lift"><div class="flex items-center justify-between"><span class="inline-flex size-10 items-center justify-center rounded-xl bg-accent/12 text-accent"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-layout-dashboard size-5" aria-hidden="true"><rect width="7" height="9" x="3" y="3" rx="1"></rect><rect width="7" height="5" x="14" y="3" rx="1"></rect><rect width="7" height="9" x="14" y="12" rx="1"></rect><rect width="7" height="5" x="3" y="16" rx="1"></rect></svg></span><span class="font-display text-sm text-muted-foreground">0<!-- -->3</span></div><h2 class="mt-4 text-lg font-semibold">It lands in your dashboard</h2><p class="mt-2 text-sm text-muted-foreground">Every field becomes filterable and reportable. No one on your team listens to a recording to find out what happened.</p></li></ol></div></section><section class="section-pad bg-secondary/40"><div class="container-page"><div class="max-w-3xl mx-auto text-center"><p class="text-xs font-semibold uppercase tracking-[0.18em] text-accent">
14On every call</p><h2 class="mt-3 text-3xl font-semibold sm:text-4xl md:text-5xl text-foreground">Four Things You Get Without Asking.</h2></div><div class="mt-12 grid gap-5 sm:grid-cols-2 lg:grid-cols-4"><div class="rounded-3xl border border-border bg-card p-6 shadow-card"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-file-text size-5 text-accent" aria-hidden="true"><path d="M15 2H6a2 2 0 0 0-2 2v16a2 2 0 0 0 2 2h12a2 2 0 0 0 2-2V7Z"></path><path d="M14 2v4a2 2 0 0 0 2 2h4"></path><path d="M10 9H8"></path><path d="M16 13H8"></path><path d="M16 17H8"></path></svg><h3 class="mt-4 text-lg font-semibold">Summary</h3><p class="mt-2 text-sm text-muted-foreground">A plain-language account of what the caller wanted and what was done about it.</p></div><div class="rounded-3xl border border-border bg-card p-6 shadow-card"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-smile size-5 text-accent" aria-hidden="true"><circle cx="12" cy="12" r="10"></circle><path d="M8 14s1.5 2 4 2 4-2 4-2"></path><line x1="9" x2="9.01" y1="9" y2="9"></line><line x1="15" x2="15.01" y1="9" y2="9"></line></svg><h3 class="mt-4 text-lg font-semibold">Caller sentiment</h3><p class="mt-2 text-sm text-muted-foreground">How the caller sounded over the course of the conversation.</p></div><div class="rounded-3xl border border-border bg-card p-6 shadow-card"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-target size-5 text-accent" aria-hidden="true"><circle cx="12" cy="12" r="10"></circle><circle cx="12" cy="12" r="6"></circle><circle cx="12" cy="12" r="2"></circle></svg><h3 class="mt-4 text-lg font-semibold">Outcome</h3><p class="mt-2 text-sm text-muted-foreground">Whether the call met the success criteria we define with you â booked, qualified, escalated, resolved.</p></div><div class="rounded-3xl border border-border bg-card p-6 shadow-card"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-voicemail size-5 text-accent" aria-hidden="true"><circle cx="6" cy="12" r="4"></circle><circle cx="18" cy="12" r="4"></circle><line x1="6" x2="18" y1="16" y2="16"></line></svg><h3 class="mt-4 text-lg font-semibold">Reached a person</h3><p class="mt-2 text-sm text-muted-foreground">Whether the agent got a live human or a voicemail box. Keeps your connect numbers honest.</p></div></div></div></section><section id="talk-to-poppi" class="section-pad surface-ink scroll-mt-24"><div class="container-page grid gap-10 lg:grid-cols-2 lg:items-center"><div><p class="text-xs font-semibold uppercase tracking-[0.18em] text-accent">Live demo</p><h2 class="mt-3 text-3xl font-semibold text-ink-foreground sm:text-4xl md:text-5xl">Don't Watch an AI Demo. Call One.</h2><p class="mt-5 max-w-xl text-lg text-ink-muted">Talk to Poppi and experience what your customers could experience when your team can't answer.</p><div class="mt-8 flex flex-col gap-3 sm:flex-row"><button class="inline-flex items-center justify-center gap-2 whitespace-nowrap font-medium cursor-pointer focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none disabled:opacity-50 disabled:cursor-not-allowed [&_svg]:pointer-events-none [&_svg]:size-4 [&_svg]:shrink-0 bg-accent text-accent-foreground shadow-signal hover:brightness-110 hover:-translate-y-0.5 transition-all duration-200 h-13 rounded-xl px-7 text-base"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-mic size-4"><path d="M12 2a3 3 0 0 0-3 3v7a3 3 0 0 0 6 0V5a3 3 0 0 0-3-3Z"></path><path d="M19 10v2a7 7 0 0 1-14 0v-2"></path><line x1="12" x2="12" y1="19" y2="22"></line></svg>
14Talk to Poppi</button><a href="https://cal.com/heypoppi/15min" target="_blank" rel="noopener noreferrer" class="inline-flex items-center justify-center gap-2 whitespace-nowrap font-medium cursor-pointer focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none disabled:opacity-50 disabled:cursor-not-allowed [&_svg]:pointer-events-none [&_svg]:size-4 [&_svg]:shrink-0 border border-ink-foreground/25 bg-ink-foreground/5 text-ink-foreground hover:bg-ink-foreground/15 transition-colors h-13 rounded-xl px-7 text-base">Book a Demo</a></div></div><div class="rounded-3xl border border-ink-foreground/10 bg-ink-foreground/5 p-8 text-center"><span class="relative mx-auto flex size-20 items-center justify-center rounded-full bg-accent text-accent-foreground"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-phone-call relative size-8" aria-hidden="true"><path d="M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07 19.5 19.5 0 0 1-6-6 19.79 19.79 0 0 1-3.07-8.67A2 2 0 0 1 4.11 2h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L8.09 9.91a16 16 0 0 0 6 6l1.27-1.27a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z"></path><path d="M14.05 2a9 9 0 0 1 8 7.94"></path><path d="M14.05 6A5 5 0 0 1 18 10"></path></svg></span><p class="mt-6 font-display text-2xl font-semibold text-ink-foreground">Poppi is ready when you are.</p><div class="flex h-8 items-center gap-[3px] mx-auto mt-5 max-w-sm text-accent/40" aria-hidden="true"><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:25.00%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.11s;height:94.42%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.22s;height:42.89%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:89.81%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:59.59%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.55s;height:80.89%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.66s;height:73.99%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:68.27%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.11s;height:85.14%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.22s;height:52.77%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:92.30%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:35.43%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.55s;height:94.99%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.66s;height:32.60%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:93.03%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.11s;height:50.13%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.22s;height:86.55%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:65.99%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:75.99%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.55s;height:79.13%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.66s;height:62.04%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:88.68%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.11s;height:45.63%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.22s;height:93.99%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:27.85%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:94.73%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.55s;height:40.12%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.66s;height:90.83%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:57.08%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.11s;height:82.56%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.22s;height:71.92%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.33s;height:70.47%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.44s;height:83.63%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.55s;height:55.36%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0.66s;height:91.46%"></span><span class="w-[3px] flex-1 rounded-full bg-current animate-wave" style="animation-delay:0s;height:38.24%"></span></div></div></div></section><section class="section-pad"><div class="container-page"><div class="grid gap-12 lg:grid-cols-2 lg:items-start"><div><p class="text-xs font-semibold uppercase tracking-[0.18em] text-accent">Custom extraction</p><h2 class="mt-3 text-3xl font-semibold sm:text-4xl">Then We Add the Questions Only You Would Ask.</h2><p class="mt-5 text-lg text-muted-foreground">We define an extraction schema for your business â the specific things worth pulling out of every conversation. Each one becomes a column you can sort, filter, and chart.</p><div class="mt-8 grid gap-3 sm:grid-cols-2"><div class="rounded-2xl border border-border bg-card p-4 shadow-card"><div class="flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-toggle-left size-4 text-accent" aria-hidden="true"><rect width="20" height="12" x="2" y="6" rx="6" ry="6"></rect><circle cx="8" cy="12" r="2"></circle></svg><p class="text-sm font-semibold">Yes / no</p></div><p class="mt-2 text-sm text-muted-foreground">Is this a first-time caller?</p></div><div class="rounded-2xl border border-border bg-card p-4 shadow-card"><div class="flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-list-filter size-4 text-accent" aria-hidden="true"><path d="M3 6h18"></path><path d="M7 12h10"></path><path d="M10 18h4"></path></svg><p class="text-sm font-semibold">Category</p></div><p class="mt-2 text-sm text-muted-foreground">Which service did they ask about?</p></div><div class="rounded-2xl border border-border bg-card p-4 shadow-card"><div class="flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-hash size-4 text-accent" aria-hidden="true"><line x1="4" x2="20" y1="9" y2="9"></line><line x1="4" x2="20" y1="15" y2="15"></line><line x1="10" x2="8" y1="3" y2="21"></line><line x1="16" x2="14" y1="3" y2="21"></line></svg><p class="text-sm font-semibold">Number</p></div><p class="mt-2 text-sm text-muted-foreground">What size job did they quote?</p></div><div class="rounded-2xl border border-border bg-card p-4 shadow-card"><div class="flex items-center gap-2"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-type size-4 text-accent" aria-hidden="true"><polyline points="4 7 4 4 20 4 20 7"></polyline><line x1="9" x2="15" y1="20" y2="20"></line><line x1="12" x2="12" y1="4" y2="20"></line></svg><p class="text-sm font-semibold">Free text</p></div><p class="mt-2 text-sm text-muted-foreground">What's the property address?</p></div></div><p class="mt-6 text-sm text-muted-foreground">You never configure any of this. Tell us what you want to know and let Poppi handle it.</p></div><div class="rounded-3xl border border-border bg-card p-7 shadow-lift"><p class="text-xs font-semibold uppercase tracking-[0.14em] text-muted-foreground">Example schemas</p><div class="mt-5 space-y-6"><div><h3 class="font-display text-lg font-semibold">Funeral homes</h3><ul class="space-y-2.5 mt-3"><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg>
14<span class="text-foreground/80">First call vs. general inquiry</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Which director was requested</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Service type discussed</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Whether escalation was needed</span></li></ul></div><div><h3 class="font-display text-lg font-semibold">Law firms</h3><ul class="space-y-2.5 mt-3"><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Practice area</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Whether the matter is time-sensitive</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Referral source</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Conflict-check details captured</span></li></ul></div><div><h3 class="font-display text-lg font-semibold">Landscaping</h3><ul class="space-y-2.5 mt-3"><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Estimate requested</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Property zip code</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg>
14<span class="text-foreground/80">Service type</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Inside service area</span></li></ul></div><div><h3 class="font-display text-lg font-semibold">HVAC & home trades</h3><ul class="space-y-2.5 mt-3"><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Emergency vs. scheduled work</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Equipment or system involved</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Existing customer or new</span></li><li class="flex items-start gap-2.5 text-sm"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-check mt-0.5 size-4 shrink-0 text-accent" aria-hidden="true"><path d="M20 6 9 17l-5-5"></path></svg><span class="text-foreground/80">Whether a truck was dispatched</span></li></ul></div></div><div class="mt-7 border-t border-border pt-5"><a class="text-sm font-semibold text-accent underline-offset-4 hover:underline" href="/industries">See coverage by industry</a></div></div></div></div></section><section class="section-pad bg-sand"><div class="container-page"><div class="max-w-3xl mx-auto text-center"><p class="text-xs font-semibold uppercase tracking-[0.18em] text-accent">What it tells you</p><h2 class="mt-3 text-3xl font-semibold sm:text-4xl md:text-5xl text-foreground">Questions Your Call Log Can't Answer.</h2><p class="mt-4 text-lg text-muted-foreground">One call is an anecdote. A few hundred, structured the same way, is a picture of your business.</p></div><div class="mt-12 grid gap-4 sm:grid-cols-2 lg:grid-cols-4"><div class="animate-rise rounded-2xl border border-border bg-card p-5 shadow-card transition-all duration-300 hover:-translate-y-1 hover:border-accent/40" style="animation-delay:0ms"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column size-5 text-accent" aria-hidden="true"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg><p class="mt-3 font-medium">Why are customers calling?</p></div><div class="animate-rise rounded-2xl border border-border bg-card p-5 shadow-card transition-all duration-300 hover:-translate-y-1 hover:border-accent/40" style="animation-delay:60ms"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column size-5 text-accent" aria-hidden="true"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg><p class="mt-3 font-medium">Which calls become leads?</p></div><div class="animate-rise rounded-2xl border border-border bg-card p-5 shadow-card transition-all duration-300 hover:-translate-y-1 hover:border-accent/40" style="animation-delay:120ms"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column size-5 text-accent" aria-hidden="true"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg><p class="mt-3 font-medium">
14When is call volume highest?</p></div><div class="animate-rise rounded-2xl border border-border bg-card p-5 shadow-card transition-all duration-300 hover:-translate-y-1 hover:border-accent/40" style="animation-delay:180ms"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column size-5 text-accent" aria-hidden="true"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg><p class="mt-3 font-medium">How many calls require a human?</p></div><div class="animate-rise rounded-2xl border border-border bg-card p-5 shadow-card transition-all duration-300 hover:-translate-y-1 hover:border-accent/40" style="animation-delay:240ms"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column size-5 text-accent" aria-hidden="true"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg><p class="mt-3 font-medium">What questions keep coming up?</p></div><div class="animate-rise rounded-2xl border border-border bg-card p-5 shadow-card transition-all duration-300 hover:-translate-y-1 hover:border-accent/40" style="animation-delay:300ms"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column size-5 text-accent" aria-hidden="true"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg><p class="mt-3 font-medium">Where are opportunities being lost?</p></div><div class="animate-rise rounded-2xl border border-border bg-card p-5 shadow-card transition-all duration-300 hover:-translate-y-1 hover:border-accent/40" style="animation-delay:360ms"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column size-5 text-accent" aria-hidden="true"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg><p class="mt-3 font-medium">Which services are customers requesting?</p></div><div class="animate-rise rounded-2xl border border-border bg-card p-5 shadow-card transition-all duration-300 hover:-translate-y-1 hover:border-accent/40" style="animation-delay:420ms"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-chart-column size-5 text-accent" aria-hidden="true"><path d="M3 3v16a2 2 0 0 0 2 2h16"></path><path d="M18 17V9"></path><path d="M13 17V5"></path><path d="M8 17v-3"></path></svg><p class="mt-3 font-medium">Which campaigns and zip codes convert?</p></div></div></div></section><section class="section-pad"><div class="container-page"><div class="mx-auto max-w-3xl rounded-3xl border border-border bg-secondary/40 p-8"><h2 class="font-display text-2xl font-semibold">What this doesn't do</h2><p class="mt-4 text-muted-foreground">Analysis runs on conversations. Calls that never connect â voicemail, immediate hangups, wrong numbers â produce no extracted fields, so they're reported separately rather than folded into your averages. Structured data tells you what people asked for and what happened next. It doesn't tell you why they chose you, and we don't pretend it does.</p><div class="mt-7"><a href="/#contact" class="inline-flex items-center justify-center gap-2 whitespace-nowrap text-sm font-medium cursor-pointer focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none disabled:opacity-50 disabled:cursor-not-allowed [&_svg]:pointer-events-none [&_svg]:size-4 [&_svg]:shrink-0 bg-ink text-ink-foreground shadow-card hover:bg-ink/90 hover:-translate-y-0.5 transition-all duration-200 h-10 rounded-md px-8">Ask us anything about the data</a></div></div></div></section><section class="section-pad surface-ink"><div class="container-page"><div class="mx-auto max-w-4xl text-center"><h2 class="text-4xl font-semibold text-ink-foreground sm:text-5xl md:text-6xl">Every Call Is an Opportunity.</h2><p class="mt-4 text-xl text-ink-muted">Make sure someone is there when it matters.</p><div class="mt-10 flex flex-wrap items-center justify-center gap-3 sm:gap-5">
14<span class="rounded-2xl border border-ink-foreground/15 px-5 py-3 font-display text-lg font-semibold tracking-wide sm:text-2xl text-ink-foreground">AI</span><span class="rounded-2xl border border-ink-foreground/15 px-5 py-3 font-display text-lg font-semibold tracking-wide sm:text-2xl text-ink-foreground">HUMAN</span><span class="rounded-2xl border px-5 py-3 font-display text-lg font-semibold tracking-wide sm:text-2xl border-transparent bg-accent text-accent-foreground">OR BOTH</span></div><div class="flex flex-col gap-3 sm:flex-row mt-10 justify-center"><a href="/decision-intelligence#talk-to-poppi" class="inline-flex items-center justify-center gap-2 whitespace-nowrap font-medium cursor-pointer focus-visible:outline-none focus-visible:ring-1 focus-visible:ring-ring disabled:pointer-events-none disabled:opacity-50 disabled:cursor-not-allowed [&_svg]:pointer-events-none [&_svg]:size-4 [&_svg]:shrink-0 bg-accent text-accent-foreground shadow-signal hover:brightness-110 hover:-translate-y-0.5 transition-all duration-200 h-13 rounded-xl px-7 text-base">
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