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5<li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/win-loss-analysis"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Win/Loss analysis</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">Why deals are won or lost, from the calls themselves.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/gong-call-analysis"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Sales call analysis</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">Run any question across your Gong calls.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/competitive-intelligence-sales-calls"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Competitor mentions from calls</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">What buyers say about competitors, in their own words.</span></a></li></ul></div><div class="break-inside-avoid"><p id="nav-dropdown--product-group-2" class="px-3 pb-1 pt-3 font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute">Platform</p><ul aria-labelledby="nav-dropdown--product-group-2" class="grid gap-1 grid-cols-1"><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/product"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Platform overview</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">How Discera Intel and Discera Calls fit together.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/how-it-works"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">How it works</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">Start with competitors. Add Gong when you want Win/Loss.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/product/integrations"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Integrations</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">None needed for Intel. Gong, HubSpot and Slack for more.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/product/mcp"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Claude & ChatGPT (MCP)</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">Ask about competitors from the assistant you already use.</span></a></li></ul></div></div></div></div></div><div class="relative flex items-center gap-1"><a class="whitespace-nowrap font-mono text-[12px] uppercase tracking-[0.16em] text-ink-mute hover:text-ink transition-colors" href="/use-cases">Solutions</a><button type="button" aria-label="Solutions menu" aria-expanded="false" aria-controls="nav-dropdown--use-cases" class="inline-flex h-6 w-6 items-center justify-center text-ink-mute hover:text-ink transition-colors"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 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text-ink-soft">Customer research from your sales calls.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/use-cases/sales-leaders"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Sales leaders</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">Win/Loss and coaching evidence from your calls.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/use-cases/revops"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">RevOps</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">Segment call analysis by any HubSpot field.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/use-cases/founders"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Founders & early-stage GTM</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">Competitive and buyer evidence without a big team.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/use-cases"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">All use cases</span></a></li></ul></div></div></div></div></div><div class="relative flex items-center gap-1"><a class="whitespace-nowrap font-mono text-[12px] uppercase tracking-[0.16em] text-ink-mute hover:text-ink transition-colors" href="/resources">Resources</a><button type="button" aria-label="Resources menu" aria-expanded="false" aria-controls="nav-dropdown--resources" class="inline-flex h-6 w-6 items-center 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5Competitive intelligence, Win/Loss and GTM writing.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/guides"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Guides</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/playbooks"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Playbooks</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/demo"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Interactive demo</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">Try a sales-call analysis in the browser.</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/help"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Help center</span></a></li><li><a class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised" href="/security"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Security</span></a></li><li><a href="https://discera.betteruptime.com" target="_blank" rel="noopener noreferrer" class="group flex h-full flex-col border border-transparent px-4 py-3 transition-colors hover:border-line hover:bg-paper-raised"><span class="font-display text-[16px] leading-tight text-ink transition-colors group-hover:text-ember">Status</span><span class="mt-1 text-[12.5px] leading-snug text-ink-soft">Live uptime and 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5<section class="pt-20 pb-8 md:pt-32 md:pb-10"><div class="container"><span class="eyebrow">§ Blog · 01</span><div class="mt-6 grid grid-cols-1 lg:grid-cols-12 gap-10 md:gap-12 lg:gap-16 items-end"><div class="lg:col-span-8"><h1 class="font-display text-mega text-ink">The Discera<!-- --> <span class="display-italic text-ember">blog.</span></h1><p class="mt-6 text-lg text-ink-soft max-w-3xl leading-relaxed">Practical writing on competitive intelligence, win/loss from sales calls, Gong call analysis and customer research, from the team behind Discera.</p></div><ul class="lg:col-span-4 grid grid-cols-3 gap-px bg-line border border-line"><li class="bg-paper p-4 flex flex-col"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute">Posts</span><span class="mt-1.5 font-display text-xl leading-none tabular text-ink">58</span><span class="mt-1.5 font-mono text-[10px] uppercase tracking-[0.18em] text-ink-mute">published</span></li><li class="bg-paper p-4 flex flex-col"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute">Cadence</span><span class="mt-1.5 font-display text-xl leading-none tabular text-ember italic">weekly</span><span class="mt-1.5 font-mono text-[10px] uppercase tracking-[0.18em] text-ink-mute">for 8 weeks</span></li><li class="bg-paper p-4 flex flex-col"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute">Read</span><span class="mt-1.5 font-display text-xl leading-none tabular text-ink">8 min</span><span class="mt-1.5 font-mono text-[10px] uppercase tracking-[0.18em] text-ink-mute">avg / post</span></li></ul></div></div></section><section class="border-y border-line"><div class="container"><ul class="flex items-center gap-1 overflow-x-auto py-3 -mx-1"><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-ember/40 bg-ember/5 text-ember" href="/blog">All</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=Call%20Analysis%20Playbooks">Call Analysis Playbooks</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=Company%20News">Company News</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=Comparisons">Comparisons</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=Competitive%20Intelligence">Competitive Intelligence</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=For%20Customer%20Success%20Leaders">For Customer Success Leaders</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=For%20Founders">For Founders</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=For%20Marketing%20Teams">For Marketing Teams</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=For%20RevOps">For RevOps</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=For%20Sales%20Leaders">For Sales Leaders</a></li><li><a class="inline-flex items-center px-3 py-1.5 font-mono text-[11px] uppercase tracking-[0.2em] whitespace-nowrap border transition-colors border-line text-ink-mute hover:text-ink hover:border-ink-mute" href="/blog?category=Programmable%20Call%20Analysis">Programmable Call Analysis</a></li></ul></div></section><section class="py-14 md:py-24 border-b border-line"><div class="container">
5<span class="eyebrow mb-8 inline-flex">§ Featured</span><a class="group grid grid-cols-1 lg:grid-cols-12 gap-10 lg:gap-16 mt-6" href="/blog/monitor-competitors"><div class="lg:col-span-5 order-2 lg:order-1"><div class="aspect-[4/3] bg-paper-raised border border-line relative overflow-hidden"><div class="absolute inset-0 flex items-end p-8"><span class="font-display italic text-ember text-[25vw] lg:text-[14vw] leading-none translate-x-[-8%] translate-y-[8%]">¶</span></div><div class="absolute top-6 left-6 right-6 flex items-center justify-between"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute">Competitive Intelligence</span><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular">8 min</span></div></div></div><div class="lg:col-span-7 order-1 lg:order-2"><div class="inline-flex items-center gap-1.5 font-mono text-[10px] uppercase tracking-[0.18em] px-2 py-1 border transition-colors border-ember/40 text-ember bg-ember/5">Latest post</div><h2 class="mt-5 font-display text-4xl md:text-5xl lg:text-6xl text-ink leading-[1.05] group-hover:text-ember transition-colors">How to Monitor Competitors Without Drowning in Alerts</h2><p class="mt-6 text-lg text-ink-soft leading-relaxed max-w-2xl">To monitor competitors well, pick the signals that drive decisions, keep dated evidence for each change, and review before you act. Read the guide.</p><div class="mt-8 flex items-center gap-6 font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute"><span>Oct 5, 2026</span><span aria-hidden="true" class="text-ink-dim">·</span><span class="text-ember inline-flex items-center gap-1.5">Read post<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.75" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-3.5 w-3.5 group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></span></div></div></a></div></section><section class="py-14 md:py-24"><div class="container"><div class="flex items-end justify-between mb-10"><span class="eyebrow">§<!-- --> <!-- -->Latest posts</span><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute tabular">58<!-- --> <!-- -->posts</span></div><ul class="grid grid-cols-1 md:grid-cols-2 lg:grid-cols-3 gap-px bg-line border border-line"><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/customer-churn-post-mortem-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Customer Churn Post-Mortem: A Call-Based Playbook</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Oct 2, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/jtbd-research-from-sales-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">JTBD Research From Sales Calls: A Switch Interview Alternative</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Oct 2, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/pricing-objection-analysis-gong"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">6 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Pricing Objection Analysis in Gong: Finding the Real Blocker</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Sep 30, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/weekly-competitive-intelligence-report-from-gong"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Automated Competitive Intelligence Reports From Gong Calls</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Sep 30, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/connect-gong-to-claude-mcp"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Connect Gong to Claude MCP: Setup Guide + Limits</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 25, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/build-vs-buy-call-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Founders</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Build vs Buy Call Analysis Tool: The Honest Ledger</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 24, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/analyze-gong-calls-with-chatgpt"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Analyze Gong Calls With ChatGPT: What Works, What Breaks</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 21, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/prompt-engineering-sales-call-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Prompt Engineering for Sales Call Analysis: A Structured-Output Guide</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 20, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/sales-call-transcript-analysis-metrics"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Sales Call Transcript Analysis Metrics That Actually Matter</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 19, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/batch-call-transcript-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Batch Call Transcript Analysis: How It Actually Works</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 18, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/product-marketing-tech-stack-call-data"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">The Product Marketing Tech Stack: Categories, Tools, and the Missing Layer</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 14, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0
524 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-use-cases-beyond-sales"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong Use Cases Beyond Sales: Marketing, Product & CS</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 13, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/content-strategy-from-sales-objections"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Content Ideas From Sales Calls: Turn Objections Into a Content Pipeline</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 12, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/voc-methods-surveys-vs-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">9 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Voice of Customer: Surveys vs. Interviews vs. Sales Calls</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 10, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/competitor-mention-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Competitor Mentions in Sales Calls: What They Actually Signal</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 6, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/best-win-loss-analysis-tools"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Best Win-Loss Analysis Tools in 2026: Clozd, Klue & More</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 5, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/win-loss-analysis-cost"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Founders</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Win/Loss Analysis Cost: What Consultants, DIY, and AI Tools Really Charge</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 4, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/continuous-win-loss-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Continuous Win/Loss Analysis: Why It's a Scheduling Problem</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Aug 3, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/closed-lost-reasons-crm-vs-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Closed Lost Reasons in CRM: Why the Dropdown Lies</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 31, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/closed-lost-analysis-playbook"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Closed Lost Analysis: A Playbook Built on Transcripts, Not Dropdowns</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 30, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-theme-spotter-vs-cross-call-themes"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong Theme Spotter vs. Cross-Call Themes: What Each Actually Does</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 27, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-call-scoring"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Sales Leaders</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong Call Scoring: How It Works and Where It Breaks Down</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 24, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-ai-data-extractor-vs-cross-call-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">
5Gong AI Data Extractor: What It Does, and What It Can't Answer</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 23, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/message-testing-from-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Message Testing: Why Your Best Data Is Already on the Call</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 20, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-pricing-without-a-seat"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong Pricing 2026: What It Really Costs Per Seat</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 17, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/customer-language-bank"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Customer Language in Copywriting: Build a Language Bank, Not Just a Habit</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 15, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/win-loss-analysis-without-interviews"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Win Loss Analysis Without Interviews: The Call-Based Method</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 13, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-credits-explained"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">9 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong Credits Explained (2026): How the New AI Usage Model Works</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 11, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-theme-spotter-
5alternative"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">Comparisons</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">9 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong Theme Spotter Alternative: Discera vs Gong Native AI</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 11, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/buyer-persona-research-from-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Buyer Persona Research: Why Your Sales Calls Are the Dataset</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 10, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/give-teams-gong-access-without-a-seat"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong for Marketing Teams: Access Without a Per-Seat License</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 8, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/competitive-intelligence-from-sales-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Competitive Intelligence From Sales Calls: The Methodology Shift</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 6, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-call-analysis-for-customer-success"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Customer Success Leaders</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong for Customer Success: What It Does (and Doesn't) Surface</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 6, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/product-marketers-call-analysis-playbook"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong Call Analysis for Product Marketing: A PMM Playbook</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jul 6, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/how-to-extend-gong-with-ai"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">How to Extend Gong with AI: A Practical Guide for Revenue Teams</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 22, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/manual-gong-review-vs-automated-call-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Manual Call Analysis Cost: What 100 Gong Calls Really Cost</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 19, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-ai-alternatives"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">Comparisons</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong AI Alternatives: When You Need More Than Fixed Analysis</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 18, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/callmine"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">Company News</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">2 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">callmine is now discera</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 16, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/bant-in-sales"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">BANT in Sales: Does It Still Work in 2026?</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 15, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/meddpicc-vs-meddic"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Sales Leaders</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">MEDDPICC vs MEDDIC: Which Framework Actually Fits?</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 12, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/feature-prioritization-from-sales-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">Call Analysis Playbooks</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] 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5de lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/pmf-signals-from-customer-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Founders</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Product Market Fit Signals From Customer Calls: A Better PMF Test</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 8, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/positioning-from-call-data"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Product Positioning From Sales Calls: A PMM Playbook</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 5, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/hubspot-deal-stage-analysis-with-gong-data"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">9 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">HubSpot Gong Deal Stage Analysis: A RevOps Playbook</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 3, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/pipeline-forecasting-with-call-data"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Pipeline Forecasting With Call Data: A RevOps Playbook</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Jun 1, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/discovery-call-quality-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Discovery Call Quality Analysis: A Framework That Scales</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">May 27, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/discera-vs-chorus"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">Comparisons</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">9 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Discera vs Chorus: where each one earns its place</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">May 25, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/voice-of-customer-from-sales-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Voice of customer from sales calls: a one-afternoon VoC playbook</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">May 22, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/founder-led-sales-call-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Founders</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Founder led sales analysis: how to read 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truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">6 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Messaging Mining from Sales Calls: How to Write Copy Buyers Actually Wrote</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">May 15, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/discera-vs-gong-ai"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">Comparisons</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Discera vs Gong AI: What Each One Actually Does</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">May 13, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-call-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Gong Call Analysis: How to Analyze 100s of Calls at Once</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">May 13, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/how-to-segment-gong-calls-by-deal-stage"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For RevOps</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">7 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">How to Segment Gong Calls by Deal Stage</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">May 11, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/gong-call-analysis-prompts"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">Programmable Call Analysis</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">10 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">13 Gong call analysis prompts for product marketers,
5 GTM, and CS teams</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">May 9, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/programmable-call-analysis"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">Programmable Call Analysis</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">9 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">Programmable call analysis: a new category for revenue teams</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">May 5, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/win-loss-analysis-gong-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">Call Analysis Playbooks</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">8 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">How to run a win/loss analysis from your Gong calls</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Apr 28, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li><li><a class="group bg-paper hover:bg-paper-raised transition-colors duration-300 p-7 md:p-8 flex flex-col h-full min-h-[320px]" href="/blog/customer-research-from-sales-calls"><div class="flex items-center justify-between mb-7 gap-3"><div class="flex items-center gap-2 min-w-0"><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ember truncate">For Marketing Teams</span></div><span class="font-mono text-[10px] uppercase tracking-[0.22em] text-ink-mute tabular shrink-0">6 min</span></div><h3 class="font-display text-2xl md:text-[26px] leading-[1.15] text-ink group-hover:text-ember transition-colors mb-auto">You've talked to 1,000 customers. Why are you still interviewing 10?</h3><div class="mt-8 pt-5 border-t border-line flex items-center justify-between"><span class="font-mono text-[11px] uppercase tracking-[0.22em] text-ink-mute">Apr 21, 2026</span><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-arrow-up-right h-4 w-4 text-ink-dim group-hover:text-ember group-hover:translate-x-0.5 group-hover:-translate-y-0.5 transition-all" aria-hidden="true"><path d="M7 7h10v10"></path><path d="M7 17 17 7"></path></svg></div></a></li></ul></div></section><section class="py-16 md:py-32 border-t border-line bg-paper-sunk"><div class="container max-w-2xl"><span class="eyebrow">§ Subscribe</span><h2 class="mt-6 font-display text-huge text-ink">Get the new posts<!-- --> <span class="display-italic text-ember">when they ship.</span></h2><p class="mt-6 text-lg text-ink-soft leading-relaxed">One email a month. 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