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1<!DOCTYPE html><html lang="en-GB"><head><meta charSet="utf-8"/><link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css" integrity="sha384-ggOyR0iXCbMQv3Xipma34MD+dH/1fQ784/j6cY/iJTQUOhcWr7x9JvoRxT2MZw1T" crossorigin="anonymous"/><link rel="stylesheet" href="https://cdn.auth0.com/js/auth0-samples-theme/1.0/css/auth0-theme.min.css"/><title>Case Studies | Callytics AI Speech Analytics</title><meta name="description" content="See how organisations across personal insolvency, energy, legal, and financial services use Callytics AI speech analytics to improve compliance, reduce costs, and transform call operations."/><meta name="keywords" content="call analytics case studies, speech analytics use cases, compliance monitoring, call centre AI, energy switching analytics, legal transcription AI, financial services compliance, insolvency call monitoring"/><meta name="author" content="Callytics"/><meta name="viewport" content="width=device-width, initial-scale=1.0"/><meta name="robots" content="index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"/><meta name="googlebot" content="index, follow"/><meta name="bingbot" content="index, follow"/><link rel="canonical" href="https://callytics.ai/case-studies"/><meta property="og:type" content="website"/><meta property="og:url" content="https://callytics.ai/case-studies"/><meta property="og:title" content="Case Studies | Callytics AI Speech Analytics"/><meta property="og:description" content="Real-world results from organisations using Callytics to monitor compliance, reduce costs, and transform their call operations with AI speech analytics."/><meta property="og:image" content="https://callytics.ai/og-image.png"/><meta property="og:image:width" content="1200"/><meta property="og:image:height" content="630"/><meta property="og:site_name" content="Callytics"/><meta property="og:locale" content="en_GB"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:url" content="https://callytics.ai/case-studies"/><meta name="twitter:title" content="Case Studies | Callytics AI Speech Analytics"/><meta name="twitter:description" content="Real-world results from organisations using Callytics to monitor compliance, reduce costs, and transform their call operations with AI speech analytics."/><meta name="twitter:image" content="https://callytics.ai/og-image.png"/><meta name="next-head-count" content="26"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Callytics"/><meta property="og:locale" content="en_GB"/><meta name="twitter:card" content="summary_large_image"/><link rel="stylesheet" href="https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css" integrity="sha384-ggOyR0iXCbMQv3Xipma34MD+dH/1fQ784/j6cY/iJTQUOhcWr7x9JvoRxT2MZw1T" crossorigin="anonymous"/><link rel="stylesheet" href="https://cdn.auth0.com/js/auth0-samples-theme/1.0/css/auth0-theme.min.css"/><link data-next-font="size-adjust" rel="preconnect" href="/" crossorigin="anonymous"/><link rel="preload" href="/_next/static/css/30cfdcd5b72116f8.css" as="style"/><link rel="stylesheet" href="/_next/static/css/30cfdcd5b72116f8.css" data-n-g=""/><noscript data-n-css=""></noscript>
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1</head><body><div id="__next"><div data-overlay-container="true"><div class="bg-black relative overflow-hidden pub-home"><div class="pointer-events-none absolute inset-0 h-full w-full overflow-hidden" style="opacity:0"><div class="absolute top-0 left-0 w-full h-full z-40 pointer-events-none"><div style="transform:translateY(-350px) rotate(-45deg);background:radial-gradient(68.54% 68.72% at 55.02% 31.46%, hsla(160, 100%, 85%, .08) 0, hsla(160, 100%, 55%, .04) 50%, hsla(160, 100%, 45%, 0) 80%);width:560px;height:1380px" class="absolute top-0 left-0"></div><div style="transform:rotate(-45deg) translate(5%, -50%);background:radial-gradient(50% 50% at 50% 50%, hsla(160, 100%, 85%, .06) 0, hsla(160, 100%, 55%, .02) 80%, transparent 100%);width:240px;height:1380px" class="absolute top-0 left-0 origin-top-left"></div><div style="transform:rotate(-45deg) translate(-180%, -70%);background:radial-gradient(50% 50% at 50% 50%, hsla(160, 100%, 85%, .04) 0, hsla(160, 100%, 45%, .02) 80%, transparent 100%);width:240px;height:1380px" class="absolute top-0 left-0 origin-top-left"></div></div><div class="absolute top-0 right-0 w-full h-full z-40 pointer-events-none"><div style="transform:translateY(-350px) rotate(45deg);background:radial-gradient(68.54% 68.72% at 55.02% 31.46%, hsla(160, 100%, 85%, .08) 0, hsla(160, 100%, 55%, .04) 50%, hsla(160, 100%, 45%, 0) 80%);width:560px;height:1380px" class="absolute top-0 right-0"></div><div style="transform:rotate(45deg) translate(-5%, -50%);background:radial-gradient(50% 50% at 50% 50%, hsla(160, 100%, 85%, .06) 0, hsla(160, 100%, 55%, .02) 80%, transparent 100%);width:240px;height:1380px" class="absolute top-0 right-0 origin-top-right"></div><div style="transform:rotate(45deg) translate(180%, -70%);background:radial-gradient(50% 50% at 50% 50%, hsla(160, 100%, 85%, .04) 0, hsla(160, 100%, 45%, .02) 80%, transparent 100%);width:240px;height:1380px" class="absolute top-0 right-0 origin-top-right"></div></div></div><div style="position:sticky;top:0;z-index:50;background:rgba(0,0,0,.82);backdrop-filter:blur(6px);border-bottom:1px solid rgba(255,255,255,.1)"><div class="ph-wrap" style="max-width:1240px;margin:0 auto;padding:0 32px;display:flex;align-items:center;gap:8px;height:68px"><a style="display:flex" href="/"><img src="/callytics-logo-white.png" alt="Callytics" style="height:34px;width:auto;display:block"/></a><div style="flex:1"></div><div class="ph-nav-links" style="display:flex;align-items:center;gap:28px;margin-right:28px"><a class="nl" href="/#security">Security</a><a class="nl" href="/case-studies">Case Studies</a><div style="position:relative"><a class="nl" style="display:inline-flex;align-items:center;gap:6px" href="/resources/lost-revenue-calculator">Resources<svg width="13" height="13" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" style="transform:none;transition:transform .2s"><path stroke-linecap="round" stroke-linejoin="round" d="M19 9l-7 7-7-7"></path></svg></a></div></div><button type="button" style="position:relative;padding:1px;border:0;border-radius:var(--radius-pill);background:#1e293b;cursor:pointer;font-family:inherit;box-shadow:0 25px 50px -12px rgba(24,24,27,0.6)"><span style="position:absolute;inset:0;border-radius:var(--radius-pill);overflow:hidden"><span style="position:absolute;inset:0;border-radius:var(--radius-pill);background:linear-gradient(90deg, rgba(16,185,129,0.20), rgba(6,182,212,0.20));opacity:0;transition:opacity var(--dur-marketing-slow)"></span></span><span style="position:relative;z-index:1;display:inline-flex;align-items:center;gap:8px;border-radius:var(--radius-pill);background:#09090b;padding:8px 18px;box-shadow:inset 0 0 0 1px rgba(16,185,129,0.30);color:#fff;font-size:var(--text-control);font-weight:600;line-height:1.5">Book a Demo<svg width="16" height="16" viewBox="0 0 24 24" fill="none" style="transform:none;transition:transform var(--dur-slow)"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="1.5" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></span><span style="position:absolute;bottom:0;left:1.125rem;height:1px;width:calc(100% - 2.25rem);background:linear-gradient(90deg, rgba(52,211,153,0), rgba(52,211,153,0.9), rgba(52,211,153,0));opacity:1;transition:opacity var(--dur-marketing-slow)"></span></button><a class="ph-login" href="/api/auth/login" style="display:inline-flex;align-items:center;padding:9px 20px;margin-left:14px;border-radius:var(--radius-pill);border:1px solid rgba(255,255,255,0.4);color:#fff;font-size:14.5px;font-weight:600;line-height:1;transition:border-color 0.2s, background 0.2s">Login</a></div></div><div class="relative min-h-screen overflow-x-hidden"><section class="relative flex flex-col items-center px-4 pt-24 pb-20"><div class="text-center max-w-3xl mx-auto" style="opacity:0;transform:translateY(20px)"><h1 class="text-white text-4xl md:text-5xl lg:text-6xl font-bold mb-6 leading-tight">Real results across<br/><span class="text-emerald-400">every industry</span></h1><p class="text-gray-400 text-lg leading-relaxed mb-12 max-w-2xl mx-auto">From compliance-heavy insolvency firms to high-volume energy switching operations, see how organisations use Callytics to transform their call operations.</p></div><div class="flex flex-wrap justify-center gap-3" style="opacity:0;transform:translateY(20px)"><button class="px-5 py-2.5 rounded-full text-sm font-medium transition-all duration-300 cursor-pointer bg-blue-500/10 text-blue-400 ring-1 ring-blue-500/25">Personal Insolvency</button><button class="px-5 py-2.5 rounded-full text-sm font-medium transition-all duration-300 cursor-pointer bg-emerald-500/10 text-emerald-400 ring-1 ring-emerald-500/25">Energy Switching</button><button class="px-5 py-2.5 rounded-full text-sm font-medium transition-all duration-300 cursor-pointer bg-purple-500/10 text-purple-400 ring-1 ring-purple-500/25">Legal Services</button><button class="px-5 py-2.5 rounded-full text-sm font-medium transition-all duration-300 cursor-pointer bg-amber-500/10 text-amber-400 ring-1 ring-amber-500/25">Financial Services</button></div></section><div class="max-w-5xl mx-auto px-4"><section id="personal-insolvency" class="relative py-12 md:py-16 scroll-mt-24"><div class="absolute -top-20 -left-40 w-[500px] h-[500px] bg-blue-500/[0.07] rounded-full blur-[120px] pointer-events-none"></div><div class="relative"><div style="opacity:0;transform:translateY(30px)"><div class="flex items-center gap-3 mb-4"><div class="w-10 h-10 rounded-xl bg-blue-500/10 flex items-center justify-center flex-shrink-0 text-blue-400"><svg class="w-6 h-6" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="M9 12.75L11.25 15 15 9.75m-3-7.036A11.959 11.959 0 013.598 6 11.99 11.99 0 003 9.749c0 5.592 3.824 10.29 9 11.623 5.176-1.332 9-6.03 9-11.622 0-1.31-.21-2.571-.598-3.751h-.152c-3.196 0-6.1-1.248-8.25-3.285z"></path></svg></div><span class="inline-flex items-center rounded-full px-3 py-1 text-xs font-semibold bg-blue-500/10 text-blue-400 ring-1 ring-blue-500/25">Personal Insolvency</span></div><h2 class="text-white text-2xl md:text-3xl lg:text-4xl font-bold mb-6 leading-tight max-w-3xl">Achieving 100% compliance monitoring in a heavily regulated environment</h2></div><div class="mb-12" style="opacity:0;transform:translateY(20px)"><h3 class="text-white text-lg font-semibold mb-3">The Challenge</h3><p class="text-gray-400 text-base leading-relaxed">
1Personal insolvency firms operating in the IVA (Individual Voluntary Arrangement) space face some of the most demanding regulatory oversight in financial services. The Insolvency Practitioners Association (IPA) and the FCA require that every client interaction meets strict standards — advisors must confirm the consumer understands the implications of an IVA, disclose all fees and charges, explain alternative debt solutions, and verify income and expenditure details accurately. With manual quality assurance, firms could realistically monitor only 2-5% of calls, leaving the vast majority unchecked and creating significant regulatory exposure.</p></div><div class="mb-14"><h3 class="text-white text-lg font-semibold mb-8" style="opacity:0;transform:translateY(20px)">How Callytics Helps</h3><div class="space-y-6"><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-blue-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">01</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-blue-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features/call-analytics">Quality &amp; Compliance Scoring<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Custom scorecards were built to mirror the firm&#x27;s regulatory obligations — covering mandatory disclosures, fee transparency, alternative solution discussions, and vulnerability assessments. Every call is now scored automatically against these standards, not just a random sample.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-blue-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">02</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-blue-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features/call-analytics">Phrase Detection<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Critical compliance phrases are monitored across every call — from &quot;breathing space&quot; and &quot;debt relief order&quot; as alternative mentions, to specific fee disclosures and affordability confirmations. Missed phrases trigger automatic flags for review.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-blue-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">03</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-blue-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features">Call Summarisation<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">AI-generated summaries produce audit-ready call notes that document exactly what was discussed, what was disclosed, and what the client agreed to. This replaces hours of manual note-taking and creates a consistent evidence trail for regulatory audits.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-blue-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">04</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-blue-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features">
1Data Forms<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Income, expenditure, creditor details, and vulnerability indicators are automatically extracted from each call into structured fields — reducing manual data entry errors and ensuring nothing is missed from the financial assessment.</p></div></div></div></div></div><div class="mb-12" style="opacity:0;transform:translateY(20px)"><h3 class="text-white text-lg font-semibold mb-8">Key Outcomes</h3><div class="grid grid-cols-1 md:grid-cols-3 gap-0 md:gap-0 rounded-2xl border border-white/[0.06] overflow-hidden"><div class="relative p-6 md:p-8 border-b md:border-b-0 md:border-r border-white/[0.06]" style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-blue-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-blue-400 mb-2 tracking-tight">100%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">of calls monitored for compliance</div><p class="text-gray-500 text-sm leading-relaxed">Every single client interaction is scored against the regulatory framework — up from roughly 3% under manual QA.</p></div><div class="relative p-6 md:p-8 border-b md:border-b-0 md:border-r border-white/[0.06]" style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-blue-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-blue-400 mb-2 tracking-tight">85%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">reduction in QA labour costs</div><p class="text-gray-500 text-sm leading-relaxed">The compliance team now focuses on reviewing flagged calls and coaching rather than listening to random recordings.</p></div><div class="relative p-6 md:p-8 " style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-blue-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-blue-400 mb-2 tracking-tight">Minutes</div><div class="text-white text-sm font-semibold mb-3 leading-snug">to produce audit-ready documentation</div><p class="text-gray-500 text-sm leading-relaxed">Call summaries and structured data are generated automatically, replacing what previously took 15-20 minutes of manual work per call.</p></div></div></div><div style="opacity:0;transform:translateY(20px)"><blockquote class="border-l-2 border-blue-500/30 pl-6 py-2"><p class="text-gray-300 text-base leading-relaxed italic">“<!-- -->In our industry, a single missed disclosure can result in regulatory action. Having every call scored against our compliance framework means we can demonstrate adherence across our entire operation — not just a sample.<!-- -->”</p></blockquote></div></div></section><section id="energy-switch" class="relative py-12 md:py-16 scroll-mt-24"><div class="absolute -top-20 -right-40 w-[500px] h-[500px] bg-emerald-500/[0.07] rounded-full blur-[120px] pointer-events-none"></div><div class="absolute top-0 left-1/2 -translate-x-1/2 w-px h-20 bg-gradient-to-b from-emerald-500/40 to-transparent opacity-50"></div><div class="relative"><div style="opacity:0;transform:translateY(30px)"><div class="flex items-center gap-3 mb-4"><div class="w-10 h-10 rounded-xl bg-emerald-500/10 flex items-center justify-center flex-shrink-0 text-emerald-400"><svg class="w-6 h-6" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="m3.75 13.5 10.5-11.25L12 10.5h8.25L9.75 21.75 12 13.5H3.75z"></path></svg></div><span class="inline-flex items-center rounded-full px-3 py-1 text-xs font-semibold bg-emerald-500/10 text-emerald-400 ring-1 ring-emerald-500/25">Energy Switching</span></div><h2 class="text-white text-2xl md:text-3xl lg:text-4xl font-bold mb-6 leading-tight max-w-3xl">Reducing cost per conversion by identifying missed opportunities in every call<
1/h2></div><div class="mb-12" style="opacity:0;transform:translateY(20px)"><h3 class="text-white text-lg font-semibold mb-3">The Challenge</h3><p class="text-gray-400 text-base leading-relaxed">Energy comparison and switching services invest heavily in online advertising to drive inbound calls from consumers looking to switch their energy provider. With cost-per-click rates rising across Google Ads and paid social, every call represents a significant investment. However, the firm had no visibility into why some calls converted into switches while others didn&#x27;t. Without insight into call content, marketing spend was optimised purely on volume — not on the quality of conversations happening downstream. Agents were missing clear buying signals, failing to handle objections around exit fees and contract terms, and letting warm leads drop off without callbacks.</p></div><div class="mb-14"><h3 class="text-white text-lg font-semibold mb-8" style="opacity:0;transform:translateY(20px)">How Callytics Helps</h3><div class="space-y-6"><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-emerald-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">01</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-emerald-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features">Call Classification<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Every call is automatically classified by outcome — completed switch, price quoted but not converted, callback requested, wrong number, or existing customer query. This gives the marketing team conversion data at the call level, not just the campaign level.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-emerald-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">02</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-emerald-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features/call-analytics">Sentiment Analysis<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Sentiment tracking reveals exactly where calls go wrong. Calls that start positively but end negatively highlight specific friction points — whether that&#x27;s confusion over tariff comparisons, concerns about exit fees, or dissatisfaction with available deals.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-emerald-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">03</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-emerald-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features/call-analytics">Topic Detection<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Common objections and competitor mentions are identified automatically across all calls. Patterns emerge — such as a spike in customers asking about a rival&#x27;s fixed-rate deal — allowing the team to equip agents with counter-offers and updated talking points.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-emerald-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">04</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-emerald-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features">
1Data Forms<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Key details from every call — current provider, tariff type, contract end date, estimated annual spend — are extracted automatically into structured fields, feeding the CRM and enabling personalised follow-up campaigns for unconverted leads.</p></div></div></div></div></div><div class="mb-12" style="opacity:0;transform:translateY(20px)"><h3 class="text-white text-lg font-semibold mb-8">Key Outcomes</h3><div class="grid grid-cols-1 md:grid-cols-3 gap-0 md:gap-0 rounded-2xl border border-white/[0.06] overflow-hidden"><div class="relative p-6 md:p-8 border-b md:border-b-0 md:border-r border-white/[0.06]" style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-emerald-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-emerald-400 mb-2 tracking-tight">32%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">reduction in cost per acquisition</div><p class="text-gray-500 text-sm leading-relaxed">By identifying which campaigns and keywords produce calls that actually convert, ad spend is reallocated to the highest-performing channels.</p></div><div class="relative p-6 md:p-8 border-b md:border-b-0 md:border-r border-white/[0.06]" style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-emerald-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-emerald-400 mb-2 tracking-tight">18%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">increase in call conversion rate</div><p class="text-gray-500 text-sm leading-relaxed">Agent coaching based on topic and sentiment analysis helps reps handle objections and close more switches on the first call.</p></div><div class="relative p-6 md:p-8 " style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-emerald-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-emerald-400 mb-2 tracking-tight">3x</div><div class="text-white text-sm font-semibold mb-3 leading-snug">more unconverted leads re-engaged</div><p class="text-gray-500 text-sm leading-relaxed">Structured call data enables targeted follow-up campaigns for consumers who showed intent but didn&#x27;t switch on the initial call.</p></div></div></div><div style="opacity:0;transform:translateY(20px)"><blockquote class="border-l-2 border-emerald-500/30 pl-6 py-2"><p class="text-gray-300 text-base leading-relaxed italic">“<!-- -->We were spending thousands on ads but had no idea what happened once the phone rang. Now we can trace a Google Ads keyword all the way through to a completed switch — or understand exactly why it didn&#x27;t convert.<!-- -->”</p></blockquote></div></div></section><section id="legal" class="relative py-12 md:py-16 scroll-mt-24"><div class="absolute -top-20 -left-40 w-[500px] h-[500px] bg-purple-500/[0.07] rounded-full blur-[120px] pointer-events-none"></div><div class="absolute top-0 left-1/2 -translate-x-1/2 w-px h-20 bg-gradient-to-b from-purple-500/40 to-transparent opacity-50"></div><div class="relative"><div style="opacity:0;transform:translateY(30px)"><div class="flex items-center gap-3 mb-4"><div class="w-10 h-10 rounded-xl bg-purple-500/10 flex items-center justify-center flex-shrink-0 text-purple-400"><svg class="w-6 h-6" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="M12 3v17.25m0 0c-1.472 0-2.882.265-4.185.75M12 20.25c1.472 0 2.882.265 4.185.75M18.75 4.97A48.416 48.416 0 0012 4.5c-2.291 0-4.545.16-6.75.47m13.5 0c1.01.143 2.01.317 3 .52m-3-.52l2.62 10.726c.122.499-.106 1.028-.589 1.202a5.988 5.988 0 01-2.031.352 5.988 5.988 0 01-2.031-.352c-.483-.174-.711-.703-.59
1-1.202L18.75 4.971zm-16.5.52c.99-.203 1.99-.377 3-.52m0 0l2.62 10.726c.122.499-.106 1.028-.589 1.202a5.989 5.989 0 01-2.031.352 5.989 5.989 0 01-2.031-.352c-.483-.174-.711-.703-.59-1.202L5.25 4.971z"></path></svg></div><span class="inline-flex items-center rounded-full px-3 py-1 text-xs font-semibold bg-purple-500/10 text-purple-400 ring-1 ring-purple-500/25">Legal Services</span></div><h2 class="text-white text-2xl md:text-3xl lg:text-4xl font-bold mb-6 leading-tight max-w-3xl">Turning hours of witness statement transcription into minutes</h2></div><div class="mb-12" style="opacity:0;transform:translateY(20px)"><h3 class="text-white text-lg font-semibold mb-3">The Challenge</h3><p class="text-gray-400 text-base leading-relaxed">In litigation and personal injury practices, witness statements are frequently taken over the phone. A solicitor or paralegal conducts a detailed interview, asks follow-up questions, and then must manually transcribe the conversation into a structured witness statement — often running to several pages. This process typically takes 2-3 hours per statement and is one of the most time-consuming administrative tasks in case preparation. With caseloads increasing and fee pressure mounting, firms need a way to capture witness evidence accurately without the bottleneck of manual transcription.</p></div><div class="mb-14"><h3 class="text-white text-lg font-semibold mb-8" style="opacity:0;transform:translateY(20px)">How Callytics Helps</h3><div class="space-y-6"><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-purple-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">01</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-purple-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features">Call Summarisation<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">AI-generated summaries capture the substance of each witness call — key events described, dates mentioned, injuries or damages detailed, and the chronological account provided. The summary provides a structured starting point that can be refined into a formal witness statement in a fraction of the time.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-purple-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">02</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-purple-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features/call-analytics">Speaker Diarisation<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Each speaker is identified and labelled with timestamps, so the legal team can clearly distinguish between the solicitor&#x27;s questions and the witness&#x27;s responses. This is critical for ensuring that statements accurately reflect the witness&#x27;s own words, not the interviewer&#x27;s prompts.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-purple-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">03</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-purple-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features">
1Searchable Transcripts<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Full verbatim transcripts are searchable across the entire case file. Solicitors can search for specific incidents, dates, names, or medical terms across all witness calls on a matter — making it easy to cross-reference accounts and identify consistencies or discrepancies.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-purple-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">04</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-purple-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features">Data Forms<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Structured fields automatically extract case-critical data from each call — witness name, relationship to the claimant, date of incident, location, injuries described, and contact details — populating the case management system without manual data entry.</p></div></div></div></div></div><div class="mb-12" style="opacity:0;transform:translateY(20px)"><h3 class="text-white text-lg font-semibold mb-8">Key Outcomes</h3><div class="grid grid-cols-1 md:grid-cols-3 gap-0 md:gap-0 rounded-2xl border border-white/[0.06] overflow-hidden"><div class="relative p-6 md:p-8 border-b md:border-b-0 md:border-r border-white/[0.06]" style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-purple-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-purple-400 mb-2 tracking-tight">80%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">reduction in statement preparation time</div><p class="text-gray-500 text-sm leading-relaxed">What previously took 2-3 hours of transcription and formatting is now reduced to a 20-30 minute review and refinement process.</p></div><div class="relative p-6 md:p-8 border-b md:border-b-0 md:border-r border-white/[0.06]" style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-purple-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-purple-400 mb-2 tracking-tight">100%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">of witness calls searchable and indexed</div><p class="text-gray-500 text-sm leading-relaxed">Every call is transcribed and searchable, creating a comprehensive digital evidence library that can be referenced throughout the litigation lifecycle.</p></div><div class="relative p-6 md:p-8 " style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-purple-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-purple-400 mb-2 tracking-tight">40%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">more statements completed per week</div><p class="text-gray-500 text-sm leading-relaxed">Paralegals handle significantly more witness interviews without the transcription bottleneck, accelerating case preparation timelines.</p></div></div></div><div style="opacity:0;transform:translateY(20px)"><blockquote class="border-l-2 border-purple-500/30 pl-6 py-2"><p class="text-gray-300 text-base leading-relaxed italic">“<!-- -->Taking a witness statement used to mean an hour on the phone and then two hours typing it up. Now the call is transcribed and summarised automatically — we just review, refine, and it&#x27;s ready for the file.<!-- -->”</p></blockquote></div></div></section><section id="financial-services" class="relative py-12 md:py-16 scroll-mt-24"><div class="absolute -top-20 -right-40 w-[500px] h-[500px] bg-amber-500/[0.07] rounded-full blur-[120px] pointer-events-none"></div><div class="absolute top-0 left-1/2 -translate-x-1/2 w-px h-20 bg-gradient-to-b from-amber-500/40 to-transparent opacity-50"></div><div class="relative"><div style="opacity:0;transform:translateY(30px)"><div class="flex items-center gap-3 mb-4"><div class="w-10 h-10 rounded-xl bg-amber-500/10 flex items-center justify-center flex-shrink-0 text-amber-400"><svg class="w-6 h-6" fill="none" viewBox="0 0 24 24" stroke-width="1.5" stroke="currentColor"><path stroke-linecap="round" stroke-linejoin="round" d="M2.25 18.75a60.07 60.07 0 0115.797 2.101c.727.198 1.453-.342 1.453-1.096V18.75M3.75 4.5v.75A.75.75 0 013 6h-.75m0 0v-.375c0-.621.504-1.125 1.125-1.125H20.25M2.25 6v9m18-10.5v.75c0 .414.336.75.75.75h.75m-1.5-1.5h.375c.621 0 1.125.504 1.125 1.125v9.75c0 .621-.504 1.125-1.125 1.125h-.375m1.5-1.5H21a.75.75 0 00-.75.75v.75m0 0H3.75m0 0h-.375a1.125 1.125 0 01-1.125-1.125V15m1.5 1.5v-.75A.75.75 0 003 15h-.75M15 10.5a3 3 0 11-6 0 3 3 0 016 0zm3 0h.008v.008H18V10.5zm-12 0h.008v.008H6V10.5z"></path></svg></div><span class="inline-flex items-center rounded-full px-3 py-1 text-xs font-semibold bg-amber-500/10 text-amber-400 ring-1 ring-amber-500/25">Financial Services</span></div><h2 class="text-white text-2xl md:text-3xl lg:text-4xl font-bold mb-6 leading-tight max-w-3xl">Automating eligibility checks and building a regulatory audit trail</h2></div><div class="mb-12" style="opacity:0;transform:translateY(20px)"><h3 class="text-white text-lg font-semibold mb-3">The Challenge</h3><p class="text-gray-400 text-base leading-relaxed">Financial services firms — from mortgage brokers to insurance intermediaries — operate under strict FCA regulations that require advisors to verify client eligibility, deliver appropriate risk warnings, assess suitability, and document every step. With complex product ranges and evolving regulatory requirements, ensuring every advisor follows the correct process on every call is a constant challenge. Manual file reviews are slow, expensive, and inherently incomplete. When the regulator asks for evidence of compliant advice, firms need to demonstrate that the right questions were asked, the right information was given, and the client&#x27;s circumstances were properly assessed.</p></div><div class="mb-14"><h3 class="text-white text-lg font-semibold mb-8" style="opacity:0;transform:translateY(20px)">How Callytics Helps</h3><div class="space-y-6"><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-amber-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">01</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-amber-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features/call-analytics">Quality &amp;
1 Compliance Scoring<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Regulatory scorecards are configured to match each product line&#x27;s compliance requirements — from mortgage suitability assessments and demands-and-needs questioning to insurance eligibility verification and risk warning delivery. Every advisory call is scored automatically, with non-compliant calls escalated immediately.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-amber-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">02</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-amber-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features/call-analytics">Phrase Detection<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Mandatory regulatory phrases and disclosures are tracked in real time — risk warnings such as &quot;your home may be repossessed&quot;, eligibility confirmations like &quot;are you a UK resident&quot;, and suitability statements. Any call where a required phrase is missing is automatically flagged.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-amber-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">03</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-amber-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features">Data Forms<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Client eligibility data is extracted automatically from every call — employment status, income, existing cover, property value, deposit amount, health conditions, and more. This structured data feeds directly into the firm&#x27;s back-office systems, eliminating re-keying and reducing errors.</p></div></div></div><div class="group" style="opacity:0;transform:translateY(20px)"><div class="flex gap-5 md:gap-8"><div class="flex-shrink-0 pt-1"><span class="text-4xl md:text-5xl font-bold text-amber-400 opacity-30 group-hover:opacity-60 transition-opacity duration-300 select-none">04</span></div><div class="flex-1 border-l border-white/[0.06] pl-5 md:pl-8 group-hover:border-white/[0.12] transition-colors duration-300"><a class="inline-flex items-center gap-2 text-amber-400 text-lg font-semibold no-underline hover:opacity-80 transition-opacity mb-2" href="/features">Call Classification<svg width="16" height="16" viewBox="0 0 24 24" fill="none" class="opacity-40 group-hover:opacity-100 transition-opacity duration-300"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></a><p class="text-gray-400 text-base leading-relaxed">Each call is classified by product type and outcome — mortgage enquiry, protection quote, general insurance sale, or referred to a specialist. This drives automatic scorecard selection and ensures the right compliance criteria are applied to the right call type.</p></div></div></div></div></div><div class="mb-12" style="opacity:0;transform:translateY(20px)"><h3 class="text-white text-lg font-semibold mb-8">Key Outcomes</h3><div class="grid grid-cols-1 md:grid-cols-3 gap-0 md:gap-0 rounded-2xl border border-white/[0.06] overflow-hidden"><div class="relative p-6 md:p-8 border-b md:border-b-0 md:border-r border-white/[0.06]" style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-amber-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-amber-400 mb-2 tracking-tight">100%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">of advisory calls compliance-checked</div><p class="text-gray-500 text-sm leading-relaxed">Every call is scored against the relevant regulatory framework — providing complete oversight that satisfies FCA expectations for monitoring and governance.</p></div><div class="relative p-6 md:p-8 border-b md:border-b-0 md:border-r border-white/[0.06]" style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-amber-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-amber-400 mb-2 tracking-tight">60%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">faster regulatory audit preparation</div><p class="text-gray-500 text-sm leading-relaxed">Structured data, compliance scores, and call summaries are available instantly — replacing the manual file review process that previously took days to compile.</p></div><div class="relative p-6 md:p-8 " style="opacity:0;transform:translateY(20px)"><div class="absolute top-0 left-1/4 right-1/4 h-px bg-gradient-to-r from-transparent via-amber-500/20 to-transparent hidden md:block"></div><div class="text-4xl md:text-5xl font-bold text-amber-400 mb-2 tracking-tight">94%</div><div class="text-white text-sm font-semibold mb-3 leading-snug">advisor compliance adherence rate</div><p class="text-gray-500 text-sm leading-relaxed">With immediate visibility into compliance gaps and targeted coaching, advisor adherence improved from 71% to 94% within three months.</p></div></div></div><div style="opacity:0;transform:translateY(20px)"><blockquote class="border-l-2 border-amber-500/30 pl-6 py-2"><p class="text-gray-300 text-base leading-relaxed italic">“<!-- -->The FCA expects us to demonstrate that we&#x27;re monitoring the advice we give. With Callytics, we don&#x27;t just monitor a sample — we monitor everything. And when the regulator asks for evidence, it&#x27;s there in seconds.<!-- -->”</p></blockquote></div></div></section></div><section class="relative py-24 px-4"><div class="pointer-events-none absolute inset-0 z-0"><div aria-hidden="true" class="absolute inset-0 w-full h-full" style="background-image:linear-gradient(to right, rgba(200,200,200,0.08) 1px, transparent 1px),
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4                                        linear-gradient(to bottom, transparent 0%, white 20%, white 80%, transparent 100%);mask-composite:intersect;-webkit-mask-composite:destination-in"></div></div><div class="relative z-10 text-center max-w-2xl mx-auto" style="opacity:0;transform:translateY(30px)"><h2 class="text-white text-3xl md:text-4xl font-bold mb-4">See what Callytics can do for your industry</h2><p class="text-gray-400 text-lg mb-8 leading-relaxed">Get 20 free credits to trial Callytics — no commitment needed.</p><div class="flex flex-col sm:flex-row gap-4 items-center justify-center"><a class="bg-slate-800 no-underline group cursor-pointer relative shadow-2xl shadow-zinc-900 rounded-full p-px text-sm font-bold leading-6 text-white inline-block transform hover:scale-105 transition-all duration-300" href="/contact"><span class="absolute inset-0 overflow-hidden rounded-full"><span class="absolute inset-0 rounded-full bg-[image:radial-gradient(75%_100%_at_50%_0%,rgba(34,197,94,0.6)_0%,rgba(34,197,94,0)_75%)] opacity-0 transition-opacity duration-500 group-hover:opacity-100"></span></span><div class="relative flex space-x-3 items-center z-10 rounded-full bg-zinc-950 py-3 px-8 ring-1 ring-white/20"><span>Get Started Free</span><svg width="18" height="18" viewBox="0 0 24 24" fill="none"><path stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M10.75 8.75L14.25 12L10.75 15.25"></path></svg></div><span class="absolute -bottom-0 left-[1.5rem] h-px w-[calc(100%-3rem)] bg-gradient-to-r from-green-400/0 via-green-400/90 to-green-400/0 transition-opacity duration-500 group-hover:opacity-60"></span></a><a class="text-gray-400 hover:text-white text-sm font-medium transition-colors duration-200 no-underline" href="/features">View all features</a></div></div></section></div><div style="border-top:1px solid rgba(255,255,255,.12);padding:36px 0 44px"><div class="ph-footer-top ph-wrap" style="max-width:1240px;margin:0 auto;padding:0 32px;display:flex;align-items:flex-start;justify-content:space-between;gap:48px;flex-wrap:wrap"><div style="max-width:330px"><img src="/callytics-logo-white.png" alt="Callytics" style="height:32px;width:auto;display:block"/><p style="color:#71717a;font-size:12.5px;line-height:1.65;margin:14px 0 0">Callytics Ltd is a company registered in England and Wales with company number 14160895 and registered address at 207 Knutsford Road Grappenhall, Warrington, Cheshire, United Kingdom, WA4 2QL</p><div style="display:flex;align-items:center;gap:14px;margin-top:18px;flex-wrap:wrap"><img src="/certifications/iso-27001.png" alt="ISO 27001 certified" style="height:44px"/><img src="/certifications/iso-9001.png" alt="ISO 9001 certified" style="height:44px"/><img src="/certifications/cyber-essentials-plus.png" alt="Cyber Essentials Plus certified" style="height:44px"/></div></div><div><div style="color:#fff;font-size:13px;font-weight:700;margin-bottom:12px">Product</div><div style="display:flex;flex-direction:column;gap:8px"><a style="color:#a1a1aa;font-size:13px" href="/features">Features</a><a style="color:#a1a1aa;font-size:13px" href="/case-studies">Case Studies</a><a style="color:#a1a1aa;font-size:13px" href="/trust-centre">Trust Centre</a></div></div><div><div style="color:#fff;font-size:13px;font-weight:700;margin-bottom:12px">Resources</div><div style="display:flex;flex-direction:column;gap:8px"><a style="color:#a1a1aa;font-size:13px" href="/resources/lost-revenue-calculator">Lost Revenue Calculator</a><a style="color:#a1a1aa;font-size:13px" href="/resources/whitepapers">Whitepapers</a><a style="color:#a1a1aa;font-size:13px" href="/resources/templates">Templates</a></div></div><div><div style="color:#fff;font-size:13px;font-weight:700;margin-bottom:12px">Company</div><div style="display:flex;flex-direction:column;gap:8px"><a style="color:#a1a1aa;font-size:13px" href="/contact">Contact</a><a style="color:#a1a1aa;font-size:13px" href="/privacy">Privacy</a><a style="color:#a1a1aa;font-size:13px" href="/terms">Terms of Use</a></div></div></div><div class="ph-wrap" style="max-width:1240px;margin:0 auto;padding:0 32px;margin-top:32px;padding-top:20px;border-top:1px solid rgba(255,255,255,.08);color:#52525b;font-size:12px"><span>© 2026 Callytics Ltd. All rights reserved. ICO: ZB933305 · VAT: GB492363375</span></div></div></div></div></div>
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