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https://baigroup.ai/standard

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18<meta property="og:type" content="website">
19<meta property="og:image:alt" content="B.AI Group | Human-Attuned AI">
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24<meta name="twitter:description" content="B.AI Group stewards Human-Attuned AI Governance and provides advisory, credentialing, speaking, and enablement through the C.A.S.E.™ Standard.">
25
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28<meta http-equiv="X-UA-Compatible" content="IE=edge">
29<meta name="viewport" content="width=device-width, initial-scale=1">
30
31<meta name="description" content="The ratified governance standard for Human-Attuned AI. Clause-by-clause specifications mapped to the EU AI Act, NIST AI RMF and ISO/IEC 42001. From $197.">
32<meta name="keywords" content="C.A.S.E. Standard, AI Governance Standard, Human-Attuned AI, AI Governance Framework, Psychological Safety, Psycho-Sensory Contextual Fluency, EU AI Act Compliance, ISO/IEC 42001, NIST AI RMF, AI Risk Management, Enterprise AI Governance, Brittnee Savage">
33
34<meta property="og:title" content="The C.A.S.E.™ Standard: Governance for Human-Attuned AI">
35<meta property="og:description" content="We cannot govern systems if we do not understand the humans using them. Access the ratified C.A.S.E.™ Standard v1.0:2026, and the tools to implement it.">
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58<title>C.A.S.E.™ Standard v1.0:2026 | Human-Attuned AI Governance</title>
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217        bottom: 20px;
218        left: 20px;
219        right: auto;
220        flex-direction: column;
221        display: flex;
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223        border-radius: 4px;
224      border: 1px solid #cccccc;
225      }
226      .ml-notification.box.right {
227        right: 20px;
228        left: auto;
229      }
230            @media only screen and (max-width: 480px) {
231        .ml-notification.box {
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233          left: 0;
234          right: 0;
235          max-width: 100%;
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257      margin-bottom: 10px;
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262      .ml-notification .text-block p a {
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264      text-decoration: underline;
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266
267      /* Button */
268      .ml-notification .button-block {
269        padding: 2px 0;
270      }
271      .ml-notification .button-block .btn-one {
272        width: auto;
273        display: inline-block;
274      font-family:'Poppins', sans-serif;
275      background-color:#6b8e23;
276      font-size:14px;
277      
278      border-bottom:3px solid #259DA1;
279      
280      border-right:3px solid #259DA1;
281      color:#ffffff;
282      border-radius:5px;
283      padding:5px 15px!important;
284      font-weight: bold; font-style: normal; text-decoration: none;
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286      .ml-notification .button-block .btn-one:hover, .ml-notification .button-block .btn-one:focus, .ml-notification .button-block .btn-one:active, .ml-notification .button-block .btn-one:active:hover {
287      background-color:#4F7942;
288      
289      border-bottom:3px solid #185d85;
290      
291      border-right:3px solid #185d85;
292      color:#ffffff;
293      font-weight: bold; font-style: normal; text-decoration: none;
294      }
295
296      /* Button 2 */
297
298      .ml-notification .button-block .btn-two {
299        width: auto;
300        display: inline-block;
301      font-family:'Poppins', sans-serif;
302      background-color:#185d85;
303      font-size:14px;
304      border-top:2px solid #6b8e23;
305      border-bottom:2px solid #6b8e23;
306      border-left:2px solid #6b8e23;
307      border-right:2px solid #6b8e23;
308      color:#ffffff;
309      border-radius:5px;
310      padding:5px 15px!important;
311      font-weight: bold; font-style: normal; text-decoration: none;
312      }
313      .ml-notification .button-block .btn-two:hover, .ml-notification .button-block .btn-two:focus, .ml-notification .button-block .btn-two:active, .ml-notification .button-block .btn-two:active:hover {
314      background-color:#033b4f;
315      border-top:2px solid #185d85;
316      border-bottom:2px solid #185d85;
317      border-left:2px solid #185d85;
318      border-right:2px solid #185d85;
319      color:#ffffff;
320      font-weight: bold; font-style: normal; text-decoration: none;
321      }
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324      .flex-column .col-1, .flex-column .col-2, .flex-column .col-3, .flex-column .col-4, .flex-column .col-5, .flex-column .col-6, .flex-column .col-7, .flex-column .col-8, .flex-column .col-9, .flex-column .col-10, .flex-column .col-11, .flex-column .col-12  {
325        flex-basis: auto;
326      }
327    </style><style>
328
329      .skip-link {
330        background: #007bff;
331        height: 30px;
332        left: 50%;
333        padding: 8px;
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335        transform: translateY(-1000%);
336        transition: transform 0.3s;
337        color: #ffffff;
338        text-decoration: none;
339      }
340
341      .skip-link:focus {
342        transform: translateY(-50%);
343      }
344
345      .navbar-toggler {
346        color: rgba(0, 0, 0, 0) !important;
347        border-color: rgba(0, 0, 0, 0) !important;
348      }
349
350      .navbar-toggler-icon {
351        background-image: none !important;
352      }
353
354      .navbar-toggler-icon {
355        background-image: none;
356      border-bottom: 1px solid #f6f6f6;
357      height: 17px;
358      position: relative;
359      transition: all 300ms linear;
360      width: 24px;
361      }
362
363      .navbar-toggler-icon:after,
364      .navbar-toggler-icon:before {
365      background-color: #f6f6f6;
366      content: '';
367      height: 1px;
368      left: 0;
369      position: absolute;
370      top: 0;
371      transition: all 300ms linear;
372      width: 24px;
373      z-index: 2;
374      }
375
376      .navbar-toggler-icon:after {
377        top: 8px;
378      }
379
380      .navbar-toggler[aria-expanded="true"] .navbar-toggler-icon:after {
381        transform: rotate(45deg);
382      }
383
384      .navbar-toggler[aria-expanded="true"] .navbar-toggler-icon:before {
385        transform: translateY(8px) rotate(-45deg);
386      }
387
388      .navbar-toggler[aria-expanded="true"] .navbar-toggler-icon {
389        border-color: transparent;
390      }
391
392      a.mobile-search {
393        font-size: 18px;
394        color: #f6f6f6;
395        margin-top: 4px;
396      }
397
398    </style><style>
399
400      button:focus {
401        outline: none;
402      }
403
404      /*header.active {*/
405      /*  background: transparent;*/
406      /*}*/
407      header {
408      padding-top: 20px;
409      padding-bottom: 20px;
410      background-color: #1f4a6a;
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412      -webkit-transition : all 0.3s ease-out;
413      transition : all 0.3s ease-out;
414      box-shadow: 0px 10px 10px -10px #cccccc;
415      position: relative;
416      z-index: 1;
417      }
418
419      header .navbar {
420        padding: 0;
421        -webkit-transition: all 0.3s ease-out;
422        transition: all 0.3s ease-out;
423      }
424
425      header .navbar .navbar-brand img {
426      height: 45px;
427      }
428
429      @media (min-width: 768px) {
430
431        header .navbar-nav .nav-item {
432          padding-left: 9px;
433          padding-right:  9px;
434        }
435
436        header .navbar-nav .nav-item:first-child {
437          padding-left: 0;
438        }
439
440        header .navbar-nav .nav-item:last-child {
441          padding-right: 0;
442        }
443
444      }
445
446      header .navbar .nav-item a.dropdown-toggle {
447          white-space: normal;
448      }
449
450      header .navbar .nav-item a.dropdown-toggle:after {
451        border: solid #f6f6f6!important;
452        border-width: 0 2px 2px 0!important;
453        vertical-align: 0.2em;
454        padding: 2px!important;
455        transform: rotate(45deg);
456        -webkit-transform: rotate(45deg);
457        margin-left: 10px;
458        transition: transform 0.3s;
459        color: #f6f6f6!important;
460      }
461
462      header .navbar .nav-item a.dropdown-toggle:hover:after {
463        vertical-align: 0.15em;
464        transform: rotate(-135deg)!important;
465        -webkit-transform: rotate(-135deg)!important;
466        border-color: #B5CE7C!important;
467      }
468
469      header .navbar .nav-item .dropdown-menu {
470        border: 1px solid rgba(241, 241, 241, 0.5);
471        border: 1px solid #f6f6f630!important;
472        margin-top: 0px;
473        margin-left: -3px;
474        box-shadow: 0 0 10px rgba(0,0,0,0.1);
475        min-width: 200px;
476        background: #1f4a6a;
477        left: 9px;
478      }
479
480      header .navbar .nav-item:first-child .dropdown-menu {
481        left: 0px!important;
482      }
483
484      header .navbar .nav-item .dropdown-menu a {
485        border-bottom: none!important;
486        padding: .5rem 1.5rem;
487        font-size: 12px!important;
488      }
489
490      header .navbar .nav-item .dropdown-menu a:hover {
491        border-bottom: none;
492        color: #B5CE7C!important;
493        background: #B5CE7C30!important;
494      }
495
496      header .navbar .nav-item a {
497
498      font-family: 'Poppins', sans-serif;
499      color: #f6f6f6!important;
500      font-size: 13px!important;
501      -webkit-transition : all 0.3s ease-out;
502      transition : all 0.3s ease-out;
503      border-bottom: 1px solid rgba(225,225,225,0);
504      font-weight: normal; font-style: normal; text-decoration: none;
505
506      }
507
508      header .navbar .nav-item a:hover {
509
510      color: #B5CE7C!important;
511      -webkit-transition : all 0.3s ease-out;
512      transition : all 0.3s ease-out;
513      border-bottom: 1px solid #B5CE7C;
514
515      }
516
517      header .navbar .nav-item a.active-page{
518        font-weight: bold !important;
519      }
520
521      header .navbar .btn-block {
522        width: auto;
523        display: inline-block;
524      font-family:'Poppins', sans-serif;
525      background-color:#FAF9F6;
526      font-size:12px;
527      
528      border-bottom:2px solid #B5CE7C;
529      
530      border-right:2px solid #B5CE7C;
531      color:#033b4f;
532      border-radius:5px;
533      padding:9px 40px!important;
534      font-weight: normal; font-style: normal; text-decoration: none;
535      }
536
537      header .navbar .btn-block:hover,
538      header .navbar .btn-block:focus,
539      header .navbar .btn-block:active,
540      header .navbar .btn-block:active:hover {
541      background-color:#DEE8EF;
542      
543      border-bottom:2px solid #B5CE7C;
544      
545      border-right:2px solid #B5CE7C;
546      color:#1F4A6A;
547      font-weight: normal; font-style: normal; text-decoration: none;
548      }
549
550      @media (max-width: 767px) {
551
552
553        body header {
554          width: 100%;
555          min-height: 1%;
556          z-index: 20;
557        }
558
559        /* Full-screen overlay only while the mobile menu is open; otherwise the
560           collapsed header also fills the viewport in quirks mode (empty gap). */
561        body header:has(.navbar-toggler[aria-expanded="true"]) {
562          width: 100%;
563          min-height: 100%!important;
564          height: 100%;
565          max-height: 100vh;
566          overflow-y: scroll;
567          background: #1f4a6a;
568        }
569
570        .navbar-light .navbar-nav .nav-link {
571          text-align: left;
572          border-bottom: none!important;
573          width:100%;
574        }
575
576        header .navbar .nav-item .dropdown-menu {
577          border: none!important;
578          margin-left: 0px!important;
579          box-shadow: none!important;
580          min-width: 100%!important;
581          background: none!important;
582          display: block!important;
583          padding: 0;
584        }
585
586        header .navbar .nav-item a.dropdown-toggle:hover:after {
587          transform: rotate(45deg)!important;
588          vertical-align: 0.2em!important;
589        }
590
591        header .navbar .nav-item .dropdown-menu a {
592          color: #f6f6f6!important;
593        }
594
595        header .navbar .nav-item .dropdown-menu a:hover {
596          background: none!important;
597        }
598
599      }
600
601      @media (max-width: 768px) {
602        body header {
603          max-height: 100vh;
604          overflow-y: scroll;
605          scrollbar-width: none;
606          -ms-overflow-style: none;
607        }
608        body header::-webkit-scrollbar {
609          width: 0;
610          background: transparent;
611
612        }
613      }
614    </style><style type="text/css">
615    footer {
616      background-color: #1c2b33;
617      padding-top: 50px;
618      padding-bottom: 50px;
619    }
620
621    /* Footer logo */
622
623    .ml-lp-36 .logo-footer img {
624      height: 88px;
625    }
626
627    /* Footer disclaimer */
628
629    .ml-lp-36 .footer-description p,
630    .ml-lp-36 .footer-description ul,
631    .ml-lp-36 .footer-description ol {
632      font-family: 'Poppins', sans-serif;
633      color: #AECBD8;
634      font-size: 15px;
635      margin: 0 0 15px 0;
636    }
637    .ml-lp-36 .footer-description p:last-child,
638    .ml-lp-36 .footer-description ul:last-child,
639    .ml-lp-36 .footer-description ol:last-child {
640      margin-bottom: 0;
641    }
642    .ml-lp-36 .footer-description p a,
643    .ml-lp-36 .footer-description ul a,
644    .ml-lp-36 .footer-description ol a {
645      font-family: 'Poppins', sans-serif;
646      color: #FAF9F6;
647      text-decoration: underline;
648    }
649
650    /* Footer navigation */
651
652    .footer-navigation h4 {
653      color: #B5CE7C;
654      font-family: 'Poppins', sans-serif;
655      font-size: 15px;
656      font-weight: normal; font-style: normal; text-decoration: none;
657    }
658    .footer-navigation .nav-footer-item {
659      padding-bottom: .75rem;
660    }
661    .footer-navigation .nav-footer-item:last-child {
662      padding-bottom: 0;
663    }
664    .footer-navigation .nav-footer-link {
665      color: #f6f6f6;
666      font-family: 'Poppins', sans-serif;
667      font-size: 15px;
668      padding-bottom: .25rem;
669      -webkit-transition : all 0.3s ease-out;
670      transition : all 0.3s ease-out;
671      border-bottom: 1px solid rgba(225,225,225,0);
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1426      <p style="margin:18px 0 0;max-width:56ch;color:#AECBD8;text-wrap:pretty">The first governance standard to make Psychological Safety a normative requirement. Clause-by-clause specifications your teams can implement, audit and defend, mapped to the EU AI Act, NIST AI RMF, ISO/IEC 42001, SOC 2 and GDPR.</p>
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1433      <div style="background:#033B4F;padding:24px"><div style="font-family:'Poppins',Arial,sans-serif;font-weight:700;font-size:40px;line-height:1;letter-spacing:-0.03em">4</div><div style="font-size:15px;color:#AECBD8;margin-top:8px">Pillars: Context, Attunement, Safeguards, Escalation</div></div>
1434      <div style="background:#033B4F;padding:24px"><div style="font-family:'Poppins',Arial,sans-serif;font-weight:700;font-size:40px;line-height:1;letter-spacing:-0.03em">3</div><div style="font-size:15px;color:#AECBD8;margin-top:8px">Governance layers, pre- to post-deployment</div></div>
1435      <div style="background:#033B4F;padding:24px"><div style="font-family:'Poppins',Arial,sans-serif;font-weight:700;font-size:40px;line-height:1;letter-spacing:-0.03em">6</div><div style="font-size:15px;color:#AECBD8;margin-top:8px">Normative workflows</div></div>
1436      <div style="background:#033B4F;padding:24px"><div style="font-family:'Poppins',Arial,sans-serif;font-weight:700;font-size:40px;line-height:1;letter-spacing:-0.03em;color:#B5CE7C">10</div><div style="font-size:15px;color:#AECBD8;margin-top:8px">Controlled artifacts, Annex A.1–A.10</div></div>
1437    </div>
1438  </div>
1439</section>
1440
1441<section data-screen-label="Who it's for" style="background:#FAF9F6;padding:clamp(64px,9vw,96px) 0">
1442  <div style="max-width:1200px;margin:0 auto;padding:0 24px">
1443    <div style="font-weight:700;font-size:13px;letter-spacing:0.14em;text-transform:uppercase;color:#4E7A12">Why a standard</div>
1444    <h2 style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-weight:700;font-size:clamp(30px,4vw,44px);line-height:1.1;letter-spacing:-0.03em;color:#1F4A6A;margin:16px 0 0;max-width:24ch;text-wrap:balance">Principles set intent. A standard makes it <span style="color:#6B8E23">enforceable</span>.</h2>
1445    <p style="margin:20px 0 0;max-width:62ch;text-wrap:pretty">Most organizations have adopted AI tools, but the human side (oversight, trust, escalation) was never built alongside the technical rollout. The C.A.S.E.™ Standard gives you the specification to close that gap before it shows up as workforce resistance, shadow workflows or legal exposure.</p>
1446    <div style="margin-top:40px;
1446display:grid;grid-template-columns:repeat(auto-fit,minmax(260px,1fr));gap:16px">
1447      <div style="background:#FFFFFF;border:1px solid #E7E3DB;border-radius:14px;padding:28px;box-shadow:0 1px 2px rgba(20,38,51,0.06)">
1448        <div style="font-weight:700;font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#1F4A6A">Executive leaders</div>
1449        <p style="margin:10px 0 0;font-size:17px">CHROs, CROs, CDOs and CISOs who need governance that holds up under regulatory and operational scrutiny, not a compliance checklist.</p>
1450      </div>
1451      <div style="background:#FFFFFF;border:1px solid #E7E3DB;border-radius:14px;padding:28px;box-shadow:0 1px 2px rgba(20,38,51,0.06)">
1452        <div style="font-weight:700;font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#1F4A6A">Program & operations leads</div>
1453        <p style="margin:10px 0 0;font-size:17px">Chiefs of Staff, program and operations leaders who carry AI initiatives day to day and need defined roles, controls and escalation paths.</p>
1454      </div>
1455      <div style="background:#FFFFFF;border:1px solid #E7E3DB;border-radius:14px;padding:28px;box-shadow:0 1px 2px rgba(20,38,51,0.06)">
1456        <div style="font-weight:700;font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#1F4A6A">Practitioners & builders</div>
1457        <p style="margin:10px 0 0;font-size:17px">Researchers, developers and practitioners who want to build within the Standard or prepare their systems for conformity.</p>
1458      </div>
1459    </div>
1460  </div>
1461</section>
1462
1463<section id="editions" data-screen-label="Editions" style="background:#F3F1EC;padding:clamp(64px,9vw,96px) 0">
1464  <div style="max-width:1200px;margin:0 auto;padding:0 24px">
1465    <div style="font-weight:700;font-size:13px;letter-spacing:0.14em;text-transform:uppercase;color:#4E7A12">Editions</div>
1466    <h2 style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-weight:700;font-size:clamp(30px,4vw,44px);line-height:1.1;letter-spacing:-0.03em;color:#1F4A6A;margin:16px 0 0;max-width:24ch;text-wrap:balance">The specification, or the specification <span style="color:#6B8E23">and</span> the tools</h2>
1467    <div style="margin-top:40px;display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:20px;align-items:stretch">
1468      <div style="background:#FFFFFF;border:1px solid #E7E3DB;border-top:3px solid #1F4A6A;border-radius:14px;padding:clamp(28px,3.5vw,40px);display:flex;flex-direction:column;box-shadow:0 1px 2px rgba(20,38,51,0.06)">
1469        <div style="font-weight:700;font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#5B6B72">Edition 1</div>
1470        <div style="font-family:'Poppins',Arial,sans-serif;font-weight:700;font-size:26px;letter-spacing:-0.02em;color:#1F4A6A;margin-top:8px">Standard Architecture</div>
1471        <p style="margin:8px 0 0;font-size:16px;color:#5B6B72">The “what” and the “why”: the complete, ratified specification.</p>
1472        <div style="margin-top:20px;display:flex;align-items:baseline;gap:8px"><span style="font-family:'Poppins',Arial,sans-serif;font-weight:700;font-size:48px;line-height:1;letter-spacing:-0.03em;color:#033B4F">$197</span><span style="font-size:15px;color:#5B6B72;white-space:nowrap">one-time</span></div>
1473        <ul style="list-style:none;margin:24px 0 0;padding:24px 0 0;border-top:1px solid #E7E3DB;display:grid;gap:10px;flex:1;font-size:17px">
1474          <li style="display:flex;gap:12px"><span style="color:#6B8E23;font-weight:700">→</span><span>complete normative specifications, clause by clause</span></li>
1475          <li style="display:flex;gap:12px"><span style="color:#6B8E23;font-weight:700">→</span><span>exact performance metrics and thresholds</span></li>
1476          <li style="display:flex;gap:12px"><span style="color:#6B8E23;font-weight:700">→</span><span>compliance mappings: EU AI Act, NIST AI RMF, ISO/IEC 42001, SOC 2</span></li>
1477          <li style="display:flex;gap:12px"><span style="color:#6B8E23;font-weight:700">→</span><span>full annexes: glossary, reference architectures, Digital Therapist Test™ specifications</span></li>
1478        </ul>
1479        <a builder-link-id="38575" href="https://enroll.baigroup.ai/b/4gM8wOb7bgK8gYf9880sU0k" style="display:block;text-align:center;margin-top:28px;background:#1F4A6A;color:#FFFFFF;text-decoration:none;font-weight:700;font-size:14px;letter-spacing:0.14em;text-transform:uppercase;padding:16px 20px;border-radius:5px" class="bai-s3">Order the Standard · $197</a>
1480      </div>
1481      <div style="background:#FFFFFF;border:1px solid #B5CE7C;border-top:3px solid #6B8E23;border-radius:14px;padding:clamp(28px,3.5vw,40px);
1481display:flex;flex-direction:column;box-shadow:0 4px 12px rgba(20,38,51,0.08)">
1482        <div style="display:flex;flex-wrap:wrap;justify-content:space-between;gap:8px 12px;align-items:center"><span style="font-weight:700;font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#5B6B72;white-space:nowrap">Edition 2</span><span style="font-weight:700;font-size:11px;letter-spacing:0.14em;text-transform:uppercase;color:#1F2A12;background:#E8F0D4;padding:5px 10px;border-radius:999px;white-space:nowrap">For implementation</span></div>
1483        <div style="font-family:'Poppins',Arial,sans-serif;font-weight:700;font-size:26px;letter-spacing:-0.02em;color:#1F4A6A;margin-top:8px">Governance Implementation Toolkit</div>
1484        <p style="margin:8px 0 0;font-size:16px;color:#5B6B72">The “how”: the Standard plus everything your team needs to put it into operation.</p>
1485        <div style="margin-top:20px;display:flex;align-items:baseline;gap:8px"><span style="font-family:'Poppins',Arial,sans-serif;font-weight:700;font-size:48px;line-height:1;letter-spacing:-0.03em;color:#033B4F">$697</span><span style="font-size:15px;color:#5B6B72;white-space:nowrap">one-time</span></div>
1486        <ul style="list-style:none;margin:24px 0 0;padding:24px 0 0;border-top:1px solid #E7E3DB;display:grid;gap:10px;flex:1;font-size:17px">
1487          <li style="display:flex;gap:12px"><span style="color:#6B8E23;font-weight:700">✓</span><span><strong>Everything in Standard Architecture</strong></span></li>
1488          <li style="display:flex;gap:12px"><span style="color:#6B8E23;font-weight:700">→</span><span>10 governance templates for the Annex A artifacts</span></li>
1489          <li style="display:flex;gap:12px"><span style="color:#6B8E23;font-weight:700">→</span><span>ready-to-use prompts and CUE Matrix™ decision tables</span></li>
1490          <li style="display:flex;gap:12px"><span style="color:#6B8E23;font-weight:700">→</span><span>Digital Therapist Test™ execution playbooks</span></li>
1491        </ul>
1492        <a builder-link-id="38576" href="https://enroll.baigroup.ai/b/dRm14m4IN51q9vN5VW0sU0l" style="display:block;text-align:center;margin-top:28px;background:#4E7A12;color:#FFFFFF;text-decoration:none;font-weight:700;font-size:14px;letter-spacing:0.14em;text-transform:uppercase;padding:16px 20px;border-radius:5px" class="bai-s4">Order the Toolkit · $697</a>
1493      </div>
1494    </div>
1495
1496    <div style="margin-top:40px;overflow-x:auto;border:1px solid #E7E3DB;border-radius:14px;background:#FFFFFF;box-shadow:0 1px 2px rgba(20,38,51,0.06)">
1497      <table style="width:100%;min-width:640px;border-collapse:collapse;font-size:16px;line-height:1.5">
1498        <thead>
1499          <tr>
1500            <th style="text-align:left;padding:18px 24px;background:#F3F1EC;font-weight:700;font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#5B6B72;border-bottom:1px solid #E7E3DB">Compare editions</th>
1501            <th style="text-align:center;padding:18px 24px;background:#F3F1EC;font-weight:700;font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#5B6B72;border-bottom:1px solid #E7E3DB;width:22%">Standard · $197</th>
1502            <th style="text-align:center;padding:18px 24px;background:#1F4A6A;font-weight:700;font-size:12px;letter-spacing:0.14em;text-transform:uppercase;color:#FFFFFF;border-bottom:1px solid #1F4A6A;width:22%">Toolkit · $697</th>
1503          </tr>
1504        </thead>
1505        <tbody>
1506          <tr><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB">Normative specifications, clause by clause</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700">✓</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700;background:#F1F5F8">✓</td></tr>
1507          <tr><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB">Performance metrics and thresholds</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700">✓</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700;background:#F1F5F8">✓</td></tr>
1508          <tr><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB">Compliance mappings with conformity evidence</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700">✓</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700;background:#F1F5F8">✓</td></tr>
1509          <tr><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB">Full annexes: glossary, reference architectures, DTT™ specifications</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700">✓</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700;background:#F1F5F8">✓</td></tr>
1510          <tr><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB">10 governance templates for the Annex A artifacts</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#B0A99C">—</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700;background:#F1F5F8">✓</td></tr>
1511          <tr><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB">
1511Prompts and CUE Matrix™ decision tables</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#B0A99C">—</td><td style="padding:16px 24px;border-bottom:1px solid #E7E3DB;text-align:center;color:#608434;font-weight:700;background:#F1F5F8">✓</td></tr>
1512          <tr><td style="padding:16px 24px">Digital Therapist Test™ execution playbooks</td><td style="padding:16px 24px;text-align:center;color:#B0A99C">—</td><td style="padding:16px 24px;text-align:center;color:#608434;font-weight:700;background:#F1F5F8">✓</td></tr>
1513        </tbody>
1514      </table>
1515    </div>
1516  </div>
1517</section>
1518
1519<section data-screen-label="What it specifies" style="background:#FAF9F6;padding:clamp(64px,9vw,96px) 0">
1520  <div style="max-width:1200px;margin:0 auto;padding:0 24px">
1521    <div style="display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:40px 72px;align-items:start">
1522      <div>
1523        <div style="font-weight:700;font-size:13px;letter-spacing:0.14em;text-transform:uppercase;color:#4E7A12">Inside the Standard</div>
1524        <h2 style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-weight:700;font-size:clamp(28px,3.6vw,40px);line-height:1.12;letter-spacing:-0.03em;color:#1F4A6A;margin:16px 0 0;text-wrap:balance">What the Standard <span style="color:#6B8E23">specifies</span></h2>
1525        <p style="margin:20px 0 0;text-wrap:pretty">The architecture is public. The Standard specifies exactly how each part must perform, and what evidence proves it.</p>
1526        <a builder-link-id="38577" href="https://baigroup.ai/human-attuned-ai" style="display:inline-block;margin-top:20px;font-weight:700;font-size:14px;letter-spacing:0.14em;text-transform:uppercase;color:#1F4A6A;text-decoration:none">Explore the full architecture ➜</a>
1527      </div>
1528      <div style="display:grid;gap:1px;background:#E7E3DB;border:1px solid #E7E3DB;border-radius:14px;overflow:hidden">
1529        <div style="background:#FFFFFF;padding:20px 24px"><div style="font-family:'Poppins',Arial,sans-serif;font-weight:600;font-size:19px;color:#033B4F">The Governance Hierarchy</div><div style="font-size:16px;color:#5B6B72;margin-top:4px">Architecture, Implementation and Continuous Operations, and the feedback loops between them.</div></div>
1530        <div style="background:#FFFFFF;padding:20px 24px"><div style="font-family:'Poppins',Arial,sans-serif;font-weight:600;font-size:19px;color:#033B4F">Six normative workflows</div><div style="font-size:16px;color:#5B6B72;margin-top:4px">Context Intake through Escalation, with the requirements each must meet.</div></div>
1531        <div style="background:#FFFFFF;padding:20px 24px"><div style="font-family:'Poppins',Arial,sans-serif;font-weight:600;font-size:19px;color:#033B4F">The CUE Matrix™ and risk tiers R0–R4</div><div style="font-size:16px;color:#5B6B72;margin-top:4px">Mandatory safeguards, Consent Gates™ and escalation logic for every tier.</div></div>
1532        <div style="background:#FFFFFF;padding:20px 24px"><div style="font-family:'Poppins',Arial,sans-serif;font-weight:600;font-size:19px;color:#033B4F">Psychological Safety (Clause 5.3)</div><div style="font-size:16px;color:#5B6B72;margin-top:4px">Cognitive load management, identity and emotional integrity, reversibility and agency.</div></div>
1533        <div style="background:#FFFFFF;padding:20px 24px"><div style="font-family:'Poppins',Arial,sans-serif;font-weight:600;font-size:19px;color:#033B4F">Annex A: ten controlled artifacts</div><div style="font-size:16px;color:#5B6B72;margin-top:4px">Context Packet™ through the Digital Therapist Test™ Report, fully specified.</div></div>
1534      </div>
1535    </div>
1536  </div>
1537</section>
1538
1539<section data-screen-label="Author" style="background:#F3F1EC;padding:clamp(64px,9vw,96px) 0">
1540  <div style="max-width:1200px;margin:0 auto;padding:0 24px;display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:40px 72px;align-items:center">
1541    <img src="https://storage.mlcdn.com/account_image/1409390/X6geEg80JkPA5Gq5_BA%20Headshot%202024.jpg" alt="Brittnee Savage, PMP®, author of the C.A.S.E.™ Standard" style="display:block;aspect-ratio:4/5;max-width:420px;width:100%;height:auto;object-fit:cover;border-radius:14px">
1542    <div>
1543      <div style="font-weight:700;font-size:13px;letter-spacing:0.14em;text-transform:uppercase;color:#4E7A12">About the author</div>
1544      <h2 style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-weight:700;font-size:clamp(28px,3.6vw,40px);line-height:1.12;letter-spacing:-0.03em;color:#1F4A6A;margin:16px 0 0">Brittnee Savage, PMP®</h2>
1545      <p style="margin:6px 0 0;font-weight:600;color:#033B4F">Founder & Principal Advisor, B.AI Group</p>
1546      <p style="margin:20px 0 0;text-wrap:pretty">Brittnee is the founder of the Human-Attuned AI discipline and author of the C.A.S.E.™ Standard. She helps organizations govern not just what an AI system does, but the conditions around it: who has authority, when it escalates, and how people stay protected while it’s running.</p>
1547      <p style="margin:16px 0 0;color:#5B6B72;text-wrap:pretty">Before founding B.AI Group, she architected human systems at the intersection of strategy, governance and operations, including roles at AWS and TriNetX, leading complex projects in highly regulated industries.</p>
1548    </div>
1549  </div>
1550</section>
1551
1552<section data-screen-label="FAQ" style="background:#FAF9F6;padding:clamp(64px,9vw,96px) 0">
1553  <div style="max-width:880px;margin:0 auto;padding:0 24px">
1554    <div style="font-weight:700;font-size:13px;letter-spacing:0.14em;text-transform:uppercase;color:#4E7A12">Questions</div>
1555    <h2 style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-weight:700;font-size:clamp(28px,3.6vw,40px);line-height:1.12;letter-spacing:-0.03em;color:#1F4A6A;margin:16px 0 0">Before you order</h2>
1556    <div style="margin-top:32px;border-top:1px solid #D5CFC4">
1557      <details style="border-bottom:1px solid #D5CFC4;padding:22px 0">
1558        <summary style="cursor:pointer;list-style:none;font-family:'Poppins',Arial,sans-serif;font-weight:600;font-size:19px;color:#033B4F;display:flex;gap:14px"><span style="color:#6B8E23">➜</span>
1558Which edition do I need?</summary>
1559        <p style="margin:12px 0 0 32px;color:#1C2B33">Choose Standard Architecture if you need the specification itself, to evaluate, reference or align existing governance. Choose the Toolkit if your team will implement it: the 10 governance templates, decision tables and playbooks turn each clause into working practice.</p>
1560      </details>
1561      <details style="border-bottom:1px solid #D5CFC4;padding:22px 0">
1562        <summary style="cursor:pointer;list-style:none;font-family:'Poppins',Arial,sans-serif;font-weight:600;font-size:19px;color:#033B4F;display:flex;gap:14px"><span style="color:#6B8E23">➜</span>How does it relate to the EU AI Act, NIST AI RMF and ISO/IEC 42001?</summary>
1563        <p style="margin:12px 0 0 32px;color:#1C2B33">The Standard translates those frameworks into enforceable operational controls. Both editions include the full mapping: the C.A.S.E.™ mechanism for each requirement and the artifact that serves as conformity evidence.</p>
1564      </details>
1565      <details style="border-bottom:1px solid #D5CFC4;padding:22px 0">
1566        <summary style="cursor:pointer;list-style:none;font-family:'Poppins',Arial,sans-serif;font-weight:600;font-size:19px;color:#033B4F;display:flex;gap:14px"><span style="color:#6B8E23">➜</span>We already have AI governance in place. Is this still relevant?</summary>
1567        <p style="margin:12px 0 0 32px;color:#1C2B33">Yes. Governance platforms manage model inventories and compliance checklists; C.A.S.E.™ governs the operational conditions and human-machine workflows around those models. To verify whether what you’ve built meets the Standard, explore the C.A.S.E.™ Conformity Assessment.</p>
1568      </details>
1569      <details style="border-bottom:1px solid #D5CFC4;padding:22px 0">
1570        <summary style="cursor:pointer;list-style:none;font-family:'Poppins',Arial,sans-serif;font-weight:600;font-size:19px;color:#033B4F;display:flex;gap:14px"><span style="color:#6B8E23">➜</span>Can B.AI Group apply it with us?</summary>
1571        <p style="margin:12px 0 0 32px;color:#1C2B33">Yes. The cleanest entry point is the C.A.S.E.™ Use Case Stress Test: a 90-minute pressure-test of one AI use case for $3,500. For organization-wide work, the Readiness Sprint and Standard Deployment are scoped through a fit call.</p>
1572      </details>
1573    </div>
1574  </div>
1575</section>
1576
1577<section data-screen-label="CTA" style="background:linear-gradient(165deg,#0A4A60 0%,#033B4F 66%,#02252F 100%);padding:clamp(64px,9vw,96px) 0;color:#FAF9F6">
1578  <div style="max-width:1200px;margin:0 auto;padding:0 24px;display:grid;grid-template-columns:repeat(auto-fit,minmax(320px,1fr));gap:32px 64px;align-items:center">
1579    <div>
1580      <h2 style="font-family:'Poppins',Arial,Helvetica,sans-serif;font-weight:700;font-size:clamp(28px,3.8vw,42px);line-height:1.12;letter-spacing:-0.03em;color:#FAF9F6;margin:0;text-wrap:balance">Governance requirements, not <span style="color:#B5CE7C">afterthoughts</span>.</h2>
1581      <p style="margin:18px 0 0;color:#AECBD8;max-width:52ch">Order the ratified Standard, or bring one AI use case to a Stress Test and see how it holds.</p>
1582    </div>
1583    <div style="display:grid;gap:12px">
1584      <a builder-link-id="38578" href="https://enroll.baigroup.ai/b/4gM8wOb7bgK8gYf9880sU0k" style="display:flex;justify-content:space-between;gap:16px;background:#FAF9F6;color:#033B4F;text-decoration:none;font-weight:700;font-size:13px;letter-spacing:0.1em;text-transform:uppercase;padding:18px 22px;align-items:center;border-radius:5px" class="bai-s1"><span style="white-space:nowrap">Order the Standard</span><span style="flex-shrink:0;white-space:nowrap">$197</span></a>
1585      <a builder-link-id="38579" href="https://enroll.baigroup.ai/b/dRm14m4IN51q9vN5VW0sU0l" style="display:flex;justify-content:space-between;gap:16px;background:#4E7A12;color:#FFFFFF;text-decoration:none;font-weight:700;font-size:13px;letter-spacing:0.1em;text-transform:uppercase;padding:18px 22px;align-items:center;border-radius:5px" class="bai-s4"><span style="white-space:nowrap">Order the Toolkit</span><span style="flex-shrink:0;white-space:nowrap">$697</span></a>
1586      <a builder-link-id="38580" href="https://pages.baigroup.ai/advisory-use-case-stress-test" style="display:flex;justify-content:space-between;gap:16px;color:#FAF9F6;text-decoration:none;font-weight:700;font-size:13px;letter-spacing:0.1em;text-transform:uppercase;padding:17px 21px;align-items:center;border-radius:5px;border:1px solid rgba(250,249,246,0.4)" class="bai-s2"><span style="white-space:nowrap">Book the Stress Test</span><span style="flex-shrink:0;white-space:nowrap">$3,500</span></a>
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1820                  <p><span style="text-align: left; font-size: 12px;"><span style="font-size: 14px;">B.AI Group is the governing body for Human-Attuned AI. <br></span></span><span style="text-align: left; font-size: 12px;"><span style="font-size: 14px;"></span></span><span style="text-align: left; font-size: 12px;"><span style="font-size: 14px;">We build systems that ship trust.</span></span></p>
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