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13	<title>Home - ASA | CAP</title>
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16		<meta name="description" content="The Advertising Standards Authority (ASA) is UK&apos;s regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP)." />
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75		<body class="homepage" id="theme-neutral">
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81	<header class="header" >
82		<div class="top-header">
83			<div class="container">
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85					<div class="col-xs-12 col-sm-6 col-sm-push-3">
86						<div class="row">
87							<div class="col-xs-5 col-sm-5 u-aligned-right">
88								<a href="/"><img src="/assets/img/logos/logo-asa.png" alt="logo-asa" class="header-logos"></a>
89							</div>
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91							<div class="col-xs-5 col-xs-offset-2">
92								<a href="/"><img src="/assets/img/logos/logo-cap.png" alt="logo-cap" class="header-logos"></a>
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94						</div>
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97					<div class="col-xs-12 col-sm-3 col-sm-pull-6">
98						<div class="top-header-wrapper">
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102		<a href="https://www.asa.org.uk/account/login.html" class="btn header-signin-btn u-full-width mobile-nav-and-signin-btn"><span class="font-icon font-icon-user signin-btn-icon"></span> Sign in / Sign up</a>
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115							<div class="top-header-wrapper has-shop-basket">
116								<form action="https://www.asa.org.uk/search.html" method="GET" class="header-form search-form"  method="GET">
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123						<div class="col-xs-12 col-sm-12">
124							<div class="header-navigation-wrapper">
125								<nav class="header-navigation">
126									<ul class="header-navigation-list">
127										<li class="header-navigation-list-item ">
128											<a href="https://www.asa.org.uk/">Home</a>
129										</li>
130										
131
132
133	
134		
135		<li class="header-navigation-list-item   "   >
136			<a class=" " href="https://www.asa.org.uk/about-asa-and-cap.html" >About ASA and CAP <span class="caret"></span></a>
137			
138				<nav class="sub-navigation  mod-with-featured-panel ">
139					<ul class="sub-navigation-list">
140						
141
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143	
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145		<li class="sub-navigation-list-item  "  >
146			<a class="" href="https://www.asa.org.uk/about-asa-and-cap/people.html" >People</a>
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148		</li>
149	
150		
151		<li class="sub-navigation-list-item  "  >
152			<a class="" href="https://www.asa.org.uk/about-asa-and-cap/about-regulation.html" >About regulation</a>
153			
154		</li>
155	
156		
157		<li class="sub-navigation-list-item  "  >
158			<a class="" href="https://www.asa.org.uk/about-asa-and-cap/the-work-we-do.html" >The work we do</a>
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160		</li>
161	
162		
163		<li class="sub-navigation-list-item  "  >
164			<a class="" href="https://www.asa.org.uk/about-asa-and-cap/our-history.html" >Our history</a>
165			
166		</li>
167	
168		
169		<li class="sub-navigation-list-item  "  >
170			<a class="" href="https://www.asa.org.uk/about-asa-and-cap/national-ad-campaign.html" >Our ad campaign</a>
171			
172		</li>
173	
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175		<li class="sub-navigation-list-item  "  >
176			<a class="" href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" >Careers</a>
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181		<li class="sub-navigation-list-item  "  >
182			<a class="" href="https://www.asa.org.uk/about-asa-and-cap/sustainability.html" >Sustainability</a>
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187
188					</ul>
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192							
193								<img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/8ad44dea-bd7e-45fc-a10a8e5b2beb3d51.jpg" alt="Meet our Press Team" class="featured-image" />
194							
195
196							<h4>
197
198<a href="https://www.asa.org.uk/general/media.html" class="font-color-dark-grey">Meet our Press Team</a></h4>
199
200							<p>Learn more about our Press Team and how to sign up to gain access to embargoed rulings.</p>
201
202						</div>
203					
204				</nav>
205			
206		</li>
207	
208		
209		<li class="header-navigation-list-item   "   >
210			<a class=" " href="https://www.asa.org.uk/codes-and-rulings.html" >Codes and rulings <span class="caret"></span></a>
211			
212				<nav class="sub-navigation  mod-with-featured-panel ">
213					<ul class="sub-navigation-list">
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217	
218		
219		<li class="sub-navigation-list-item  "  >
220			<a class="" href="https://www.asa.org.uk/codes-and-rulings/advertising-codes.html" >Advertising codes</a>
221			
222		</li>
223	
224		
225		<li class="sub-navigation-list-item  "  >
226			<a class="" href="https://www.asa.org.uk/codes-and-rulings/rulings.html" >Rulings</a>
227			
228		</li>
229	
230		
231		<li class="sub-navigation-list-item  "  >
232			<a class="" href="https://www.asa.org.uk/codes-and-rulings/independent-reviews.html" >Independent reviews</a>
233			
234		</li>
235	
236		
237		<li class="sub-navigation-list-item  "  >
238			<a class="" href="https://www.asa.org.uk/codes-and-rulings/non-compliant-online-advertisers.html" >Non-compliant advertisers</a>
239			
240		</li>
241	
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243		<li class="sub-navigation-list-item  "  >
244			<a class="" href="https://www.asa.org.uk/codes-and-rulings/sanctions.html" >Sanctions</a>
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247	
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249		<li class="sub-navigation-list-item  "  >
250			<a class="" href="https://www.asa.org.uk/codes-and-rulings/trading-standards-referrals.html" >Trading Standards referrals</a>
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255		<li class="sub-navigation-list-item  "  >
256			<a class="" href="https://www.asa.org.uk/codes-and-rulings/non-compliant-social-media-influencers.html" >Non-compliant social media influencers</a>
257			
258		</li>
259	
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261
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265						<div class="sub-navigation-content">
266							
267								<img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/a6ff1495-edb6-4d62-9170bf825a699f3f.jpg" alt="Published rulings" class="featured-image" />
268							
269
270							<h4>
271
272<a href="https://www.asa.org.uk/codes-and-rulings/rulings.html" class="font-color-dark-grey">Published rulings</a></h4>
273
274							<p>Our rulings are a transparent record of our policy on what is and isn&rsquo;t acceptable in ads.</p>
275
276						</div>
277					
278				</nav>
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280		</li>
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283		<li class="header-navigation-list-item   "   >
284			<a class=" " href="https://www.asa.org.uk/advice-and-resources.html" >Advice and resources <span class="caret"></span></a>
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294			<a class="" href="https://www.asa.org.uk/advice-and-resources/news.html" >News</a>
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297	
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300			<a class="" href="https://www.asa.org.uk/advice-and-resources/resource-library.html" >Resource library</a>
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305		<li class="sub-navigation-list-item  "  >
306			<a class="" href="https://www.asa.org.uk/advice-and-resources/copy-advice.html" >Copy Advice</a>
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312			<a class="" href="https://www.asa.org.uk/advice-and-resources/training-and-events.html" >Training and events</a>
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318			<a class="" href="https://www.asa.org.uk/advice-and-resources/cap-elearning.html" >Online Training</a>
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323		<li class="sub-navigation-list-item  "  >
324			<a class="" href="https://www.asa.org.uk/advice-and-resources/cap-bitesize.html" >CAP Bitesize</a>
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329		<li class="sub-navigation-list-item  "  >
330			<a class="" href="https://www.asa.org.uk/advice-and-resources/cap-webinars.html" >CAP Webinars</a>
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335		<li class="sub-navigation-list-item  "  >
336			<a class="" href="https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap.html" >Research at the ASA and CAP</a>
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342			<a class="" href="https://www.asa.org.uk/advice-and-resources/advice-for-businesses.html" >Advice for businesses</a>
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347
348					</ul>
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351						<div class="sub-navigation-content">
352							
353								<img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/0b285c26-94a3-410c-a71679369706f471.f2844ba9-50af-4622-9cd3a2b878e4bcf3.jpg" alt="AdviceOnline" class="featured-image" />
354							
355
356							<h4>
357
358<a href="https://www.asa.org.uk/advice-and-resources/resource-library/advice-online.html" class="font-color-dark-grey">AdviceOnline</a></h4>
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360							<p>AdviceOnline entries provide guidance on interpreting the UK Code of Non-broadcast Advertising and Direct &amp; Promotional Marketing.</p>
361
362						</div>
363					
364				</nav>
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369		<li class="header-navigation-list-item  has-mega-menu "  >
370			<a class="" href="https://www.asa.org.uk/issues-and-topics.html" >Issues and topics</a>
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372				<nav class="mega-menu">
373					<ul class="mega-menu-navigation">
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378								<a href="https://www.asa.org.uk/topic_category/social_and_political.html">Social and political</a>
379								<div class="mega-menu-sub-nav">
380									
381										<ul class="mega-menu-sub-nav-list">
382											
383												<li class="mega-menu-sub-nav-list-item">
384													<a href="https://www.asa.org.uk/topic/Beliefs_and_cultural_identity.html">Beliefs and cultural identity</a>
385												</li>
386											
387												<li class="mega-menu-sub-nav-list-item">
388													<a href="https://www.asa.org.uk/topic/Privacy_and_popular_culture.html">Privacy and popular culture</a>
389												</li>
390											
391												<li class="mega-menu-sub-nav-list-item">
392													<a href="https://www.asa.org.uk/topic/Charity_education_and_third_sector.html">Charity, education and Third sector</a>
393												</li>
394											
395												<li class="mega-menu-sub-nav-list-item">
396													<a href="https://www.asa.org.uk/topic/Children_and_the_vulnerable.html">Children and the vulnerable</a>
397												</li>
398											
399												<li class="mega-menu-sub-nav-list-item">
400													<a href="https://www.asa.org.uk/topic/Claims_endorsements_and_testimonials.html">Claims, endorsements and testimonials</a>
401												</li>
402											
403												<li class="mega-menu-sub-nav-list-item">
404													<a href="https://www.asa.org.uk/topic/Gender_sex_and_relationships.html">Gender, sex and relationships</a>
405												</li>
406											
407												<li class="mega-menu-sub-nav-list-item">
408													<a href="https://www.asa.org.uk/topic/Politics_and_public_services.html">Politics and public services</a>
409												</li>
410											
411												<li class="mega-menu-sub-nav-list-item">
412													<a href="https://www.asa.org.uk/topic/Safety_and_security.html">Safety and security</a>
413												</li>
414											
415										</ul>
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420							</li>
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423							<li class="mega-menu-navigation-item">
424								<a href="https://www.asa.org.uk/topic_category/lifestyle_and_living.html">Lifestyle and living</a>
425								<div class="mega-menu-sub-nav">
426									
427										<ul class="mega-menu-sub-nav-list">
428											
429												<li class="mega-menu-sub-nav-list-item">
430													<a href="https://www.asa.org.uk/topic/Alcohol.html">Alcohol</a>
431												</li>
432											
433												<li class="mega-menu-sub-nav-list-item">
434													<a href="https://www.asa.org.uk/topic/Clothing_shoes_and_jewellery.html">Clothing, shoes and jewellery</a>
435												</li>
436											
437												<li class="mega-menu-sub-nav-list-item">
438													<a href="https://www.asa.org.uk/topic/Food_drink_and_supplements.html">Food, drink and supplements</a>
439												</li>
440											
441												<li class="mega-menu-sub-nav-list-item">
442													<a href="https://www.asa.org.uk/topic/Gambling.html">Gambling</a>
443												</li>
444											
445												<li class="mega-menu-sub-nav-list-item">
446													<a href="https://www.asa.org.uk/topic/Holidays_travel_and_motoring.html">Holidays, travel and motoring</a>
447												</li>
448											
449												<li class="mega-menu-sub-nav-list-item">
450													<a href="https://www.asa.org.uk/topic/Home_and_garden.html">Home and garden</a>
451												</li>
452											
453												<li class="mega-menu-sub-nav-list-item">
454													<a href="https://www.asa.org.uk/topic/Sports_leisure_and_hobbies.html">Sports, leisure and hobbies</a>
455												</li>
456											
457												<li class="mega-menu-sub-nav-list-item">
458													<a href="https://www.asa.org.uk/topic/Vaping_smoking_and_drugs.html">Vaping, smoking and drugs</a>
459												</li>
460											
461										</ul>
462									
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464
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466							</li>
467						
468
469							<li class="mega-menu-navigation-item">
470								<a href="https://www.asa.org.uk/topic_category/money_and_legal.html">Money and legal</a>
471								<div class="mega-menu-sub-nav">
472									
473										<ul class="mega-menu-sub-nav-list">
474											
475												<li class="mega-menu-sub-nav-list-item">
476													<a href="https://www.asa.org.uk/topic/Financial_products_and_services.html">Financial products and services</a>
477												</li>
478											
479												<li class="mega-menu-sub-nav-list-item">
480													<a href="https://www.asa.org.uk/topic/Legal_and_regulation.html">Legal and regulation</a>
481												</li>
482											
483												<li class="mega-menu-sub-nav-list-item">
484													<a href="https://www.asa.org.uk/topic/Pricing_and_charges.html">Pricing and charges</a>
485												</li>
486											
487												<li class="mega-menu-sub-nav-list-item">
488													<a href="https://www.asa.org.uk/topic/Promotions_and_competitions.html">Promotions and competitions</a>
489												</li>
490											
491												<li class="mega-menu-sub-nav-list-item">
492													<a href="https://www.asa.org.uk/topic/Property_sales_and_lettings.html">Property sales and lettings</a>
493												</li>
494											
495												<li class="mega-menu-sub-nav-list-item">
496													<a href="https://www.asa.org.uk/topic/Recruitment_and_work.html">Recruitment and work</a>
497												</li>
498											
499										</ul>
500									
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502
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504							</li>
505						
506
507							<li class="mega-menu-navigation-item">
508								<a href="https://www.asa.org.uk/topic_category/technology_and_environment.html">Technology and environment</a>
509								<div class="mega-menu-sub-nav">
510									
511										<ul class="mega-menu-sub-nav-list">
512											
513												<li class="mega-menu-sub-nav-list-item">
514													<a href="https://www.asa.org.uk/topic/Animals_and_farming.html">Animals and farming</a>
515												</li>
516											
517												<li class="mega-menu-sub-nav-list-item">
518													<a href="https://www.asa.org.uk/topic/Appliances_electronics_and_machinery.html">Appliances, electronics and machinery</a>
519												</li>
520											
521												<li class="mega-menu-sub-nav-list-item">
522													<a href="https://www.asa.org.uk/topic/Computers_phones_and_telecoms.html">Computers, phones and telecoms</a>
523												</li>
524											
525												<li class="mega-menu-sub-nav-list-item">
526													<a href="https://www.asa.org.uk/topic/Delivery_construction_and_logistics.html">Delivery, construction and logistics</a>
527												</li>
528											
529												<li class="mega-menu-sub-nav-list-item">
530													<a href="https://www.asa.org.uk/topic/Utilities_energy_and_environment.html">Utilities, energy and environment</a>
531												</li>
532											
533										</ul>
534									
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538							</li>
539						
540
541							<li class="mega-menu-navigation-item">
542								<a href="https://www.asa.org.uk/topic_category/health_and_beauty.html">Health and beauty</a>
543								<div class="mega-menu-sub-nav">
544									
545										<ul class="mega-menu-sub-nav-list">
546											
547												<li class="mega-menu-sub-nav-list-item">
548													<a href="https://www.asa.org.uk/topic/Beauty_products_grooming_and_hygiene.html">Beauty products, grooming and hygiene</a>
549												</li>
550											
551												<li class="mega-menu-sub-nav-list-item">
552													<a href="https://www.asa.org.uk/topic/Cosmetic_surgery_and_procedures.html">Cosmetic surgery and procedures</a>
553												</li>
554											
555												<li class="mega-menu-sub-nav-list-item">
556													<a href="https://www.asa.org.uk/topic/Health_conditions.html">Health conditions</a>
557												</li>
558											
559												<li class="mega-menu-sub-nav-list-item">
560													<a href="https://www.asa.org.uk/topic/Medical_devices.html">Medical devices</a>
561												</li>
562											
563												<li class="mega-menu-sub-nav-list-item">
564													<a href="https://www.asa.org.uk/topic/Medical_procedures_and_services.html">Medical procedures and services</a>
565												</li>
566											
567												<li class="mega-menu-sub-nav-list-item">
568													<a href="https://www.asa.org.uk/topic/Medicines_remedies_and_therapies.html">Medicines, remedies and therapies</a>
569												</li>
570											
571												<li class="mega-menu-sub-nav-list-item">
572													<a href="https://www.asa.org.uk/topic/Weight_and_slimming.html">Weight and slimming</a>
573												</li>
574											
575										</ul>
576									
577
578
579								</div> <!-- .mega-menu-sub-nav -->
580							</li>
581						
582						<li class="mega-menu-navigation-item">
583							<a href="https://www.asa.org.uk/media-channel.html">Media channel</a>
584							<div class="mega-menu-sub-nav">
585								
586									<ul class="mega-menu-sub-nav-list">
587										
588											<li class="mega-menu-sub-nav-list-item">
589												<a href="https://www.asa.org.uk/media_channel/Packaging_and_point_of_sale.html">Packaging and point of sale</a>
590											</li>
591										
592											<li class="mega-menu-sub-nav-list-item">
593												<a href="https://www.asa.org.uk/media_channel/Online_cat
593ch_up_TV_and_radio_in_app_and_in_game.html">Online, catch-up TV and radio, in-app and in-game</a>
594											</li>
595										
596											<li class="mega-menu-sub-nav-list-item">
597												<a href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a>
598											</li>
599										
600											<li class="mega-menu-sub-nav-list-item">
601												<a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a>
602											</li>
603										
604											<li class="mega-menu-sub-nav-list-item">
605												<a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a>
606											</li>
607										
608											<li class="mega-menu-sub-nav-list-item">
609												<a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a>
610											</li>
611										
612											<li class="mega-menu-sub-nav-list-item">
613												<a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a>
614											</li>
615										
616									</ul>
617								
618
619
620							</div> <!-- .mega-menu-sub-nav -->
621						</li>
622						<li class="mega-menu-navigation-item">
623							<a href="https://www.asa.org.uk/issues.html">Issue</a>
624							<div class="mega-menu-sub-nav">
625								
626									<ul class="mega-menu-sub-nav-list">
627										
628											<li class="mega-menu-sub-nav-list-item">
629												<a href="https://www.asa.org.uk/issue/Offensive.html">Offensive</a>
630											</li>
631										
632											<li class="mega-menu-sub-nav-list-item">
633												<a href="https://www.asa.org.uk/issue/copy-advice-issue.html">Copy Advice Issue</a>
634											</li>
635										
636											<li class="mega-menu-sub-nav-list-item">
637												<a href="https://www.asa.org.uk/issue/no-issue.html">No Issue</a>
638											</li>
639										
640											<li class="mega-menu-sub-nav-list-item">
641												<a href="https://www.asa.org.uk/issue/miscellaneous-other.html">Miscellaneous/Other</a>
642											</li>
643										
644											<li class="mega-menu-sub-nav-list-item">
645												<a href="https://www.asa.org.uk/issue/Misleading.html">Misleading</a>
646											</li>
647										
648											<li class="mega-menu-sub-nav-list-item">
649												<a href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a>
650											</li>
651										
652											<li class="mega-menu-sub-nav-list-item">
653												<a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a>
654											</li>
655										
656									</ul>
657								
658
659
660							</div> <!-- .mega-menu-sub-nav -->
661						</li>
662					</ul>
663					
664						<div class="mega-menu-featured-panel">
665							<div class="widget">
666								
667									<img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" />
668								
669
670								<h4>
671
672<a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4>
673
674								<p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.</p>
675							</div>
676						</div> <!-- .mega-menu-sub-nav-content -->
677					
678				</nav>
679
680			
681		</li>
682	
683		
684		<li class="header-navigation-list-item   "   >
685			<a class=" " href="https://www.asa.org.uk/make-a-complaint.html" >Make a complaint <span class="caret"></span></a>
686			
687				<nav class="sub-navigation ">
688					<ul class="sub-navigation-list">
689						
690
691
692	
693		
694		<li class="sub-navigation-list-item  "  >
695			<a class="" href="https://www.asa.org.uk/make-a-complaint/how-we-handle-complaints.html" >How we handle complaints</a>
696			
697		</li>
698	
699		
700		<li class="sub-navigation-list-item  "  >
701			<a class="" href="https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html" >Report an online scam ad</a>
702			
703		</li>
704	
705		
706		<li class="sub-navigation-list-item  "  >
707			<a class="" href="https://www.asa.org.uk/make-a-complaint/prioritisation-principles.html" >Prioritisation principles</a>
708			
709		</li>
710	
711		
712		<li class="sub-navigation-list-item  "  >
713			<a class="" href="https://www.asa.org.uk/make-a-complaint/complaints-faq.html" >Complaints FAQ</a>
714			
715		</li>
716	
717
718
719					</ul>
720
721					
722				</nav>
723			
724		</li>
725	
726
727
728									</ul>
729								</nav> <!-- .header-navigation -->
730							</div> <!-- .header-navigation-wrapper -->
731						</div>
732					</div>
733				</div>
734			</div>
735		</div> <!-- .top-header -->
736	</header>
737
738			<div class="main-wrapper">
739				
740
741
742
743
744
745
746
747
748
749
750
751
752
753
754
755
756
757
758	
759
760
761	
762
763
764	
765		<div class="slider-area">
766			<ul class="slider">
767				
768					<li class="slide-item mod-neutral">
769						
770							<div class="slide-image">
771								<img src="https://www.asa.org.uk/static/80383538-9365-4cf7-a564ed7f41b6a6e5/homepage_banner_59d145434e1f02229a6c7328b08abca9_4a7c7e45a350/AR-25-static.png" alt="How ad regulation is evolving ">
772							</div>
773						
774						<div class="container">
775							<div class="slide-text-holder">
776								<h1 class="heading animate-showing">How ad regulation is evolving </h1>
777								<h4 class="subheading animate-showing">
778									From AI-powered monitoring to tackling emerging harms, see how we’re transforming ad regulation. 
779
780Explore the key moments from 2025 and what’s coming next. 
781								</h4>
782								
783									
784
785<a href="https://www.asa.org.uk/resource/asa-and-cap-annual-report-2025.html" class="btn bg-white mod-small mod-rounded">Download the annual report</a>
786								
787							</div>
788						</div>
789					</li>
790				
791					<li class="slide-item mod-red">
792						
793							<div class="slide-image">
794								<img src="https://www.asa.org.uk/static/3037119a-15b9-48cf-bca829f053050aff/homepage_banner_59d145434e1f02229a6c7328b08abca9/phone.png" alt="Report a Scam Ad">
795							</div>
796						
797						<div class="container">
798							<div class="slide-text-holder">
799								<h1 class="heading animate-showing">Report a Scam Ad</h1>
800								<h4 class="subheading animate-showing">
801									We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know. 
802								</h4>
803								
804									
805
806<a href="https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html" class="btn bg-white mod-small mod-rounded">Find out more</a>
807								
808							</div>
809						</div>
810					</li>
811				
812					<li class="slide-item mod-blue">
813						
814							<div class="slide-image">
815								<img src="https://www.asa.org.uk/static/d7283f6a-1918-44e5-b6f1db42446f1247/homepage_banner_59d145434e1f02229a6c7328b08abca9_4a7c7e45a350/CB-Series-3-Thumbnails-website-version6.png" alt="CAP Bitesize!">
816							</div>
817						
818						<div class="container">
819							<div class="slide-text-holder">
820								<h1 class="heading animate-showing">CAP Bitesize!</h1>
821								<h4 class="subheading animate-showing">
822									Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and more. 
823								</h4>
824								
825									
826
827<a href="https://www.asa.org.uk/advice-and-resources/cap-bitesize.html" class="btn bg-white mod-small mod-rounded">Watch now</a>
828								
829							</div>
830						</div>
831					</li>
832				
833					<li class="slide-item mod-red">
834						
835							<div class="slide-image">
836								<img src="https://www.asa.org.uk/static/derivatives/homepage_banner_59d145434e1f02229a6c7328b08abca9/914bc909-836e-4e26-9d53ff3872bbbf27.3fbf40fd-21f8-4abd-b2f50eaa2bcf8143.png" alt="Subscribe to our newsletters">
837							</div>
838						
839						<div class="container">
840							<div class="slide-text-holder">
841								<h1 class="heading animate-showing">Subscribe to our newsletters</h1>
842								<h4 class="subheading animate-showing">
843									Keep up to date with our work, plus receive guidance, tips and training alerts
844								</h4>
845								
846									
847
848<a href="https://www.asa.org.uk/newsletter.html" class="btn bg-white mod-small mod-rounded">sign up now</a>
849								
850							</div>
851						</div>
852					</li>
853				
854			</ul>
855		</div>
856	
857
858
859	
860
861	<div class="general-container u-aligned-center about-area">
862		<div class="container">
863			
864				<h1 class="heading font-color-grey">Who we are and what we do</h1>
865				<p>The Advertising Standards Authority (ASA) is the UK&rsquo;s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the C
865ommittees of Advertising Practice (CAP).&nbsp;<a href="https://www.asa.org.uk/about-asa-and-cap/about-regulation/about-the-asa-and-cap.html">Learn&nbsp;more</a></p>
866
867
868				
869					<div class="row">
870						
871							<div class="col-sm-6 col-md-3">
872								<div class="about-area-block widget">
873									
874
875<a href="https://www.asa.org.uk/advice-and-resources/resource-library.html" class="about-area-block-wrapper"><div class="font-icon font-icon-check icon-holder mod-big mod-filled u-perfect-round bg-bright-orange"></div>
876										<h3 class="heading">Advice and guidance</h3></a>
877								</div>
878							</div>
879						
880							<div class="col-sm-6 col-md-3">
881								<div class="about-area-block widget">
882									
883
884<a href="https://www.asa.org.uk/make-a-complaint.html" class="about-area-block-wrapper"><div class="font-icon font-icon-flag icon-holder mod-big mod-filled u-perfect-round bg-bright-yellow"></div>
885										<h3 class="heading">Make a complaint</h3></a>
886								</div>
887							</div>
888						
889							<div class="col-sm-6 col-md-3">
890								<div class="about-area-block widget">
891									
892
893<a href="https://www.asa.org.uk/advice-and-resources/training-and-events.html" class="about-area-block-wrapper"><div class="font-icon font-icon-motarboard icon-holder mod-big mod-filled u-perfect-round bg-bright-red"></div>
894										<h3 class="heading">Training & events</h3></a>
895								</div>
896							</div>
897						
898							<div class="col-sm-6 col-md-3">
899								<div class="about-area-block widget">
900									
901
902<a href="https://www.asa.org.uk/advice-and-resources/news.html" class="about-area-block-wrapper"><div class="font-icon font-icon-eye icon-holder mod-big mod-filled u-perfect-round bg-strong-red"></div>
903										<h3 class="heading">Our latest news</h3></a>
904								</div>
905							</div>
906						
907					</div>
908				
909
910			
911		</div>
912	</div>
913
914	<div class="general-container bg-light-grey">
915		<div class="container">
916			<div class="row">
917				<div class="col-sm-12 col-md-6">
918					
919
920
921	<div class="widget">
922		<h2 class="heading font-color-grey">Latest rulings</h2>
923		
924			<ul class="icon-listing">
925				
926					
927						
928						
929							
930							
931
932							<li class="icon-listing-item">
933								<a href="https://www.asa.org.uk/rulings/esaverwatt-com.html" class="font-icon font-icon-Gavel icon-holder u-perfect-round"></a>
934
935								<div class="icon-listing-item-content">
936									<h4 class="heading"><a href="https://www.asa.org.uk/rulings/esaverwatt-com.html">Esaverwatt.com t/a StopWatt</a></h4>
937									<ul class="meta-listing">
938										<li class="meta-listing-item">
939											<span class="caption">Upheld</span>
940										</li>
941										
942											<li class="meta-listing-item">
943												<span class="caption">Website (commercial classified)</span>
944											</li>
945										
946										<li class="meta-listing-item">
947											<span class="caption">30 Sep 2026</span>
948										</li>
949									</ul>
950								</div>
951							</li>
952						
953					
954						
955						
956							
957							
958
959							<li class="icon-listing-item">
960								<a href="https://www.asa.org.uk/rulings/huel-ltd.html" class="font-icon font-icon-Gavel icon-holder u-perfect-round"></a>
961
962								<div class="icon-listing-item-content">
963									<h4 class="heading"><a href="https://www.asa.org.uk/rulings/huel-ltd.html">Huel Ltd</a></h4>
964									<ul class="meta-listing">
965										<li class="meta-listing-item">
966											<span class="caption">Upheld</span>
967										</li>
968										
969											<li class="meta-listing-item">
970												<span class="caption">Social media (own site), App (paid ad)</span>
971											</li>
972										
973										<li class="meta-listing-item">
974											<span class="caption">30 Sep 2026</span>
975										</li>
976									</ul>
977								</div>
978							</li>
979						
980					
981						
982						
983							
984							
985
986							<li class="icon-listing-item">
987								<a href="https://www.asa.org.uk/rulings/luma-pet.html" class="font-icon font-icon-Gavel icon-holder u-perfect-round"></a>
988
989								<div class="icon-listing-item-content">
990									<h4 class="heading"><a href="https://www.asa.org.uk/rulings/luma-pet.html">Luma Pet</a></h4>
991									<ul class="meta-listing">
992										<li class="meta-listing-item">
993											<span class="caption">Upheld</span>
994										</li>
995										
996											<li class="meta-listing-item">
997												<span class="caption">Social media (paid ad)</span>
998											</li>
999										
1000										<li class="meta-listing-item">
1001											<span class="caption">30 Sep 2026</span>
1002										</li>
1003									</ul>
1004								</div>
1005							</li>
1006						
1007					
1008				
1009
1010
1011			</ul>
1012			<div class="show-more mod-bordered">
1013				<a href="https://www.asa.org.uk/codes-and-rulings/rulings.html" class="show-more-link">Show more</a>
1014			</div>
1015		
1016	</div>
1017
1018				</div>
1019
1020				<div class="col-sm-12 col-md-6">
1021					
1022
1023
1024	
1025		<div class="widget">
1026			<h2 class="heading font-color-grey">Latest news</h2>
1027			
1028				<ul class="icon-listing">
1029					
1030						<li class="icon-listing-item">
1031							
1032							<a href="https://www.asa.org.uk/news/remember-remember-the-ad-codes-in-november-for-spooky-and-bonfire-night-themed-ads.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a>
1033
1034							<div class="icon-listing-item-content">
1035								<h4 class="heading">
1036									<a href="https://www.asa.org.uk/news/remember-remember-the-ad-codes-in-november-for-spooky-and-bonfire-night-themed-ads.html">Remember, remember the Ad Codes in November: for spooky and bonfire night themed ads  </a>
1037								</h4>
1038								<ul class="meta-listing">
1039									<li class="meta-listing-item">
1040										<span class="caption">
1041											
1042												CAP News
1043											
1044										</span>
1045									</li>
1046
1047									<li class="meta-listing-item">
1048										<span class="caption">24 September 2026</span>
1049									</li>
1050								</ul>
1051							</div>
1052						</li>
1053					
1054						<li class="icon-listing-item">
1055							
1056							<a href="https://www.asa.org.uk/news/handle-with-care-advice-on-advertising-to-new-and-expectant-parents.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a>
1057
1058							<div class="icon-listing-item-content">
1059								<h4 class="heading">
1060									<a href="https://www.asa.org.uk/news/handle-with-care-advice-on-advertising-to-new-and-expectant-parents.html">Handle with care: Advice on advertising to new and expectant parents</a>
1061								</h4>
1062								<ul class="meta-listing">
1063									<li class="meta-listing-item">
1064										<span class="caption">
1065											
1066												CAP News
1067											
1068										</span>
1069									</li>
1070
1071									<li class="meta-listing-item">
1072										<span class="caption">24 September 2026</span>
1073									</li>
1074								</ul>
1075							</div>
1076						</li>
1077					
1078						<li class="icon-listing-item">
1079							
1080							<a href="https://www.asa.org.uk/news/no-more-grey-areas-fair-representations-for-every-generation.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a>
1081
1082							<div class="icon-listing-item-content">
1083								<h4 class="heading">
1084									<a href="https://www.asa.org.uk/news/no-more-grey-areas-fair-representations-for-every-generation.html">No more grey areas: fair representations for every generation</a>
1085								</h4>
1086								<ul class="meta-listing">
1087									<li class="meta-listing-item">
1088										<span class="caption">
1089											
1090												CAP News
1091											
1092										</span>
1093									</li>
1094
1095									<li class="meta-listing-item">
1096										<span class="caption">24 September 2026</span>
1097									</li>
1098								</ul>
1099							</div>
1100						</li>
1101					
1102				</ul>
1103				<div class="show-more mod-bordered">
1104					<a href="https://www.asa.org.uk/advice-and-resources/news.html" class="show-more-link">View all news</a>
1105				</div>
1106			
1107		</div> <!-- .widget -->
1108	
1109
1110				</div>
1111			</div>
1112		</div>
1113	</div>
1114
1115	<div class="cap-area">
1116		
1117			<p>&nbsp;</p>
1118
1119
1120
1121
1122
1123
1124
1125
1126
1127
1128
1129
1130	<div class="widget-video">
1131		<a href="https://www.youtube.com/watch?v=9HnnWM32taA" data-video-title="" class="video-wrapper red-bg ">
1132			
1133
1134			
1135			
1136				
1137			
1138
1139			
1140				
1141			
1142
1143			<div style="background-image: url(https://www.asa.org.uk/static/2c6cf529-91b5-47bf-a897c8dbeddbbdc5/homepage_main_image_897d552c5364a07f1db34efa75764e04/Report-a-Scam-Ad-500-2.png)" class="video-image"></div>
1144			<div class="video-details">
1145				
1146			</div>
1147		</a>
1148	</div>
1149
1150
1151<p>&nbsp;</p>
1152
1153		
1154		<div class="container">
1155			<div class="general-container">
1156				<div class="cap-area-featured-text">
1157					<img src="../../../assets/img/logos/logo-cap.png" alt="logo-cap" class="cap-area-featured-text-image" />
1158					<div class="wrapped-text">
1159						<h1 class="heading font-color-grey">Popular advice & resources</h1>
1160						<p>Having an ad banned by the ASA can be costly. At CAP we want you to produce successful campaigns that also follow the rules. That&rsquo;s why we offer a wide range of advice services to support you:&nbsp;</p>
1161
1162					</div>
1163				</div>
1164
1165				<div class="row">
1166					<div class="col-sm-12 col-md-6">
1167						
1168
1169
1170
1171
1172
1173
1174
1175
1176
1177
1178
1179	<div class="widget resource-widget">
1180		
1181			<h2 class="heading font-color-grey">Latest advice</h2>
1182		
1183
1184		
1185			<ul class="icon-listing">
1186				
1187					
1188
1189					<li class="icon-listing-item">
1190						
1191
1192						<a href="https://www.asa.org.uk/advice-online/healthcare-prescription-only-medicine.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a>
1193
1194						<div class="icon-listing-item-content">
1195							<h4 class="heading">
1196								<a href="https://www.asa.org.uk/advice-online/healthcare-prescription-only-medicine.html">Healthcare: Prescription-only medicine</a>
1197							</h4>
1198							<ul class="meta-listing">
1199								
1200
1201
1202
1203
1204
1205
1206
1207	
1208
1209	
1210		
1211			
1212			
1213				<li class="meta-listing-item">
1214					<span class="caption">AdviceOnline</span>
1215				</li>
1216			
1217		
1218	
1219
1220	
1221		
1222			<li class="meta-listing-item">
1223				<span class="caption">30 Sep 2026</span>
1224			</li>
1225		
1226	
1227
1228							</ul>
1229						<div>
1230					</li>
1231				
1232					
1233
1234					<li class="icon-listing-item">
1235						
1236
1237						<a href="https://www.asa.org.uk/advice-online/environmental-claims-marketing-of-electricity-from-renewable-sources-general.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a>
1238
1239						<div class="icon-listing-item-content">
1240							<h4 class="heading">
1241								<a href="https://www.asa.org.uk/advice-online/environmental-claims-marketing-of-electricity-from-renewable-sources-general.html">Environmental claims: Renewable energy</a>
1242							</h4>
1243							<ul class="meta-listing">
1244								
1245
1246
1247
1248
1249
1250
1251
1252	
1253
1254	
1255		
1256			
1257			
1258				<li class="meta-listing-item">
1259					<span class="caption">AdviceOnline</span>
1260				</li>
1261			
1262		
1263	
1264
1265	
1266		
1267			<li class="meta-listing-item">
1268				<span class="caption">29 Sep 2026</span>
1269			</li>
1270		
1271	
1272
1273							</ul>
1274						<div>
1275					</li>
1276				
1277					
1278
1279					<li class="icon-listing-item">
1280						
1281
1282						<a href="https://www.asa.org.uk/advice-online/testimonials-and-endorsements.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a>
1283
1284						<div class="icon-listing-item-content">
1285							<h4 class="heading">
1286								<a href="https://www.asa.org.uk/advice-online/testimonials-and-endorsements.html">Testimonials and endorsements</a>
1287							</h4>
1288							<ul class="meta-listing">
1289								
1290
1291
1292
1293
1294
1295
1296
1297	
1298
1299	
1300		
1301			
1302			
1303				<li class="meta-listing-item">
1304					<span class="caption">AdviceOnline</span>
1305				</li>
1306			
1307		
1308	
1309
1310	
1311		
1312			<li class="meta-listing-item">
1313				<span class="caption">21 Sep 2026</span>
1314			</li>
1315		
1316	
1317
1318							</ul>
1319						<div>
1320					</li>
1321				
1322			</ul>
1323
1324			<div class="show-more mod-bordered">
1325				<form action="https://www.asa.org.uk/advice-and-resources/resource-library/resource-search-results.html" method="GET">
1326					<input type="hidden" name="extra_resource_type" value="9DEAB5BB-5B64-4C8A-9AF31F7875E79C1D" />
1327					<input type="hidden" name="topic"               value="" />
1328					<input type="hidden" name="issue"               value="" />
1329					<input type="hidden" name="media_channel"       value="" />
1330					<input type="hidden" name="consultation"        value=" " />
1331					
1332					<a class="show-more-link">View all</a>
1333				</form>
1334			</div>
1335		
1336	</div> <!-- .widget -->
1337
1338
1339<p>&nbsp;</p>
1340
1341<p>&nbsp;</p>
1342
1343					</div>
1344
1345					<div class="col-sm-12 col-md-6">
1346						
1347
1348
1349
1350	<h2 class="font-color-grey">Useful resources</h2>
1351
1352	<ul class="quick-links-list">
1353		
1354
1355
1356	<li class="quick-links-list-item">
1357		
1358
1359<a href="https://www.asa.org.uk/advice-and-resources/resource-library/advice-online.html" class="quick-links-list-item-link disable-trigger">AdviceOnline Library - Advice for Marketers</a>
1360	</li>
1361
1362
1363
1364	<li class="quick-links-list-item">
1365		
1366
1367<a href="https://www.asa.org.uk/advice-and-resources/resource-library/advertising-guidance.html" class="quick-links-list-item-link disable-trigger">Advertising Guidance - Formal CAP Guidance</a>
1368	</li>
1369
1370
1371
1372	<li class="quick-links-list-item">
1373		
1374
1375<a href="https://www.asa.org.uk/advice-and-resources/training-and-events.html" class="quick-links-list-item-link disable-trigger">Training and events</a>
1376	</li>
1377
1378
1379
1380	<li class="quick-links-list-item">
1381		
1382
1383<a href="https://www.asa.org.uk/advice-and-resources/resource-library/consultations.html" class="quick-links-list-item-link disable-trigger">Consultations</a>
1384	</li>
1385
1386
1387
1388	<li class="quick-links-list-item">
1389		
1390
1391<a href="https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap.html" class="quick-links-list-item-link disable-trigger">Research at the ASA and CAP</a>
1392	</li>
1393
1394	</ul>
1395
1396<p>&nbsp;</p>
1397
1398<p>&nbsp;</p>
1399
1400					</div>
1401				</div>
1402			</div>
1403		</div>
1404	</div>
1405
1406	
1407		<div class="general-container u-aligned-center">
1408			<div class="container">
1409				
1410
1411
1412
1413
1414	
1415		<h2 class="font-color-grey">Also of interest</h2><br/>
1416	
1417
1418	
1419		<ul class="listing  ">
1420			
1421
1422
1423
1424
1425
1426
1427
1428
1429
1430	<li class="listing-item">
1431		
1432
1433		
1434			
1435
1436<a href="https://www.asa.org.uk/advice-and-resources/cap-elearning.html" class="listing-item-wrapper">
1437			<div class="listing-item-wrapper">
1438				<div class="featured-image">
1439					<img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/06ae10d2-bb4f-4eac-9908994601e42b50.jpg" alt="CAP eLearning" />
1440				</div>
1441
1442				<h3 class="heading">CAP eLearning</h3>
1443
1444				
1445			</div>
1446		</a>
1447		
1448	</li>
1449
1450
1451
1452
1453
1454
1455
1456
1457
1458
1459	<li class="listing-item">
1460		
1461
1462		
1463			<a href="https://www.asa.org.uk/newsletter.html" class="listing-item-wrapper">
1464				
1465			<div class="listing-item-wrapper">
1466				<div class="featured-image">
1467					<img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/a6ff1495-edb6-4d62-9170bf825a699f3f.jpg" alt="Our newsletters" />
1468				</div>
1469
1470				<h3 class="heading">Our newsletters</h3>
1471
1472				
1473			</div>
1474		
1475			</a>
1476		
1477	</li>
1478
1479
1480
1481
1482
1483
1484
1485
1486
1487
1488	<li class="listing-item">
1489		
1490
1491		
1492			<a href="https://www.asa.org.uk/advice-and-resources/research-at-the-asa-and-cap/research-reports-surveys.html" class="listing-item-wrapper">
1493				
1494			<div class="listing-item-wrapper">
1495				<div class="featured-image">
1496					<img src="https://www.asa.org.uk/static/derivatives/toc_img_de95608d9ec9661aae532370647937ea/4f2506c6-a55c-4baa-b25af13512de0c24.jpg" alt="Our research" />
1497				</div>
1498
1499				<h3 class="heading">Our research</h3>
1500
1501				
1502			</div>
1503		
1504			</a>
1505		
1506	</li>
1507
1508		</ul>
1509	
1510
1511			</div>
1512		</div>
1513	
1514
1515			</div>
1516
1517			
1518			
1519
1520
1521	<footer class="footer">
1522		<div class="footer-top u-aligned-center">
1523			<div class="container">
1524				<div class="row">
1525					<div class="col-sm-12 col-md-6">
1526						<div class="asa-widget widget">
1527							<img src="/assets/img/logos/logo-asa-small.png" alt="logo-asa-small" class="content-image">
1528							<ul class="social-links-list">
1529								
1530									<li class="social-links-list-item">
1531										
1532
1533<a href="http://www.linkedin.com/company/advertising-standards-authority" class="font-icon font-icon-linkedin">&nbsp;</a>
1534									</li>
1535								
1536							</ul>
1537						</div>
1538					</div>
1539
1540					<div class="col-sm-12 col-md-6 has-blue-links">
1541						<div class="cap-widget widget">
1542							<img src="/assets/img/logos/logo-cap-small.png" alt="logo-cap-small" class="content-image">
1543							<ul class="social-links-list">
1544								
1545									<li class="social-links-list-item">
1546										
1547
1548<a href="https://www.linkedin.com/company/9186879" class="font-icon font-icon-linkedin">&nbsp;</a>
1549
1550									</li>
1551								
1552									<li class="social-links-list-item">
1553										
1554
1555<a href="https://twitter.com/cap_uk" class="font-icon font-icon-twitter">&nbsp;</a>
1556
1557									</li>
1558								
1559							</ul>
1560						</div>
1561					</div>
1562				</div>
1563			</div>
1564		</div> <!-- .footer-top -->
1565
1566		<div class="footer-bottom">
1567			<div class="container">
1568				<div class="row">
1569					<div class="col-md-6">
1570						<div class="footer-toggle-widget is-active">
1571							<a href="#" class="footer-toggle-widget-btn js-toggle-widget-content">Contact us:</a>
1572
1573							<div class="footer-toggle-widget-content">
1574								<p><div>The Advertising Standards Authority Ltd. (trading as ASA), registered in England and Wales, Registered Number 0733214</div>
1575
1576<div>&nbsp;</div>
1577
1578<div>The Advertising Standards Authority (Broadcast) Ltd. (trading as ASAB), registered in England and Wales, Registered Number 5130991</div>
1579
1580<div>&nbsp;</div>
1581
1582<div>The Committee of Advertising Practice Ltd. (CAP), registered in England and Wales, Registered Number 8310744</div>
1583
1584<div>&nbsp;</div>
1585
1586<div>The Broadcast Committee of Advertising Practice Ltd. (BCAP), registered in England and Wales, Registered Number 5126412</div>
1587
1588<div>&nbsp;</div>
1589
1590<div>All companies listed are registered at: Castle House, 37-45 Paul Street, London, EC2A 4LS [<strong><a href="https://goo.gl/maps/GpPMJLcchzpVBwAW9" target="_blank">view on map</a></strong>]<br />
1591<br />
1592Tel: 020 7492 2222</div>
1593
1594<p>Click&nbsp;<strong><a href="https://www.asa.org.uk/contact-us.html">here</a>&nbsp;</strong>for FAQs and to submit an enquiry.</p>
1595</p>
1596
1597								
1598							</div> <!-- .footer-toggle-widget-content -->
1599						</div> <!-- .footer-toggle-widget -->
1600					</div>
1601
1602					<div class="col-md-6">
1603						<p><strong>Useful links</strong></p>
1604
1605						<div class="row">
1606							<div class="col-sm-4">
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1608									
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1610											<li class="footer-list-item">
1611
1612<a href="https://www.asa.org.uk/general/accessibility.html" title="Accessibility">Accessibility</a></li>
1613										
1614									
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1616											<li class="footer-list-item">
1617
1618<a href="https://www.asa.org.uk/general/privacy-policy.html" title="Privacy policy">Privacy policy</a></li>
1619										
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1622											<li class="footer-list-item">
1623
1624<a href="https://www.asa.org.uk/general/cookie-policy.html" title="Cookies policy">Cookies policy</a></li>
1625										
1626									
1627										
1628											<li class="footer-list-item">
1629
1630<a href="https://www.asa.org.uk/general/unacceptable-contact.html">Unacceptable contact</a></li>
1631										
1632									
1633										
1634									
1635										
1636									
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1638									
1639										
1640									
1641										
1642									
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1647
1648							<div class="col-sm-4">
1649								<ul class="footer-list">
1650									
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1660											<li class="footer-list-item">
1661
1662<a href="https://www.asa.org.uk/about-asa-and-cap/careers-at-the-asa.html" title="Careers" target="_blank">Careers</a></li>
1663										
1664									
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1666											<li class="footer-list-item">
1667
1668<a href="https://www.asa.org.uk/transparency.html" title="Transparency">Transparency</a></li>
1669										
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1672											<li class="footer-list-item">
1673
1674<a href="https://www.asa.org.uk/general/cymru.html">Cymru</a></li>
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1678											<li class="footer-list-item">
1679
1680<a href="https://www.asa.org.uk/general/media.html">ASA Press Office</a></li>
1681										
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1683										
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1687								</ul>
1688							</div>
1689
1690							<div class="col-sm-4">
1691								<ul class="footer-list">
1692									
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1711
1712<a href="https://www.asa.org.uk/newsletter.html" title="Our newsletters" target="_blank">Our newsletters</a></li>
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1716											<li class="footer-list-item">
1717
1718<a href="https://www.asa.org.uk/about-asa-and-cap/sustainability.html" target="_blank">Sustainability</a></li>
1719										
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1721								</ul>
1722							</div>
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1727
1728			<div class="copyright-area">
1729				<div class="container">
1730					<div class="row">
1731						<div class="col-xs-6">
1732							<p class="caption">
1732Copyright &copy; 2026 ASA and CAP</p>
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1734
1735						<div class="col-xs-6">
1736							<p class="caption u-aligned-right"><a href="http://pixl8.co.uk/" target="_blank">Website by <img src="/assets/img/pixl8.svg" alt="" class="pixl8-logo"> Pixl8</a></p>
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1742		</div> <!-- .footer-bottom -->
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1749			<p>Want to make sure your ads are right first time? Get helpful advice and tips by signing up to <a href="https://www.asa.org.uk/newsletter.html">our newsletter</a>.</p>
1750
1751			<a id="link-close-cookies-policy" class="font-icon font-icon-close alert-close js-close-alert"></a>
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1754
1755
1756
1757			
1758
1759
1760			
1760<script src="/assets/js/lib/modernizr-2.6.2.min.js"></script>
vendor: 2 bytes, line 1760
1760
1761<script src="/assets/js/lib/jquery-1.10.1.min.js"></script>
vendor: 2 bytes, line 1761
1761
1762<script src="/assets/js/lib/jquery.bxslider.min.js"></script>
1762
1763<!--[if lte IE 9]>
1763<script src="/assets/js/lib/placeholders.jquery.min.js"></script>
1763<![endif]-->
1764<script src="/assets/js/lib/jquery.magnific-popup.min.js"></script>
vendor: 2 bytes, line 1764
1764
1765<script src="/assets/js/lib/parallax.min.js"></script>
vendor: 2 bytes, line 1765
1765
1766<script src="/assets/js/lib/slick.min.js"></script>
vendor: 2 bytes, line 1766
1766
1767<script src="/assets/js/lib/jquery.tooltipster.min.js"></script>
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1767
1768<script src="/assets/js/core/_302fc66c.core.min.js"></script>
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1768
1769<script src="/assets/js/specific/carousel/_9d2297df.carousel.min.js"></script>
vendor: 2 bytes, line 1769
1769
1770<script src="/assets/js/specific/formbuilder-scroll/_f3cfc136.formbuilder-scroll.min.js"></script>
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1770
1771<script src="/assets/js/specific/parallax/_bb6f58cb.parallax.min.js"></script>
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1771
1772<script src="/assets/js/specific/slider/_7e8491b6.slider.min.js"></script>
vendor: 2 bytes, line 1772
1772
1773<script src="/assets/js/specific/tooltipster/_4b9b33a1.tooltipster.min.js"></script>
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1773
1774<script src="/assets/js/specific/widget-resource/_17e47f41.widget-resource.min.js"></script>
vendor: 2 bytes, line 1774
1774
1775<script src="/assets/js/specific/widget-video/_9e06673d.widget-video.min.js"></script>
1775
1776
1777		
1777<script type="module" src="https://static.cloudflareinsights.com/beacon.min.js/v31edd6df95cf4e85bb4c19e7a9bdbcba1788362987495" integrity="sha512-iIg7k2xntmwu6/uSb5tpc/hySgZc4eoL31yB29W6tJFo2akwjPWcEqnCEdJvGexCL0KEQwVYv5BlowfhVz26hg==" data-cf-beacon='{"version":"2024.11.0","token":"d7748e3a958a4840ae6064512f03abfc","spa":2}' crossorigin="anonymous"></script>
1777
1778</body>
1779	</html>

Line numbers count LF bytes from the start of the resource, as the search results do. Vendor segments are library code the classifier recognised; they are stored but not indexed. Bytes are shown as Latin1 characters, one per byte.