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href="https://www.asa.org.uk/topic/Medical_procedures_and_services.html">Medical procedures and services</a> 565 </li> 566 567 <li class="mega-menu-sub-nav-list-item"> 568 <a href="https://www.asa.org.uk/topic/Medicines_remedies_and_therapies.html">Medicines, remedies and therapies</a> 569 </li> 570 571 <li class="mega-menu-sub-nav-list-item"> 572 <a href="https://www.asa.org.uk/topic/Weight_and_slimming.html">Weight and slimming</a> 573 </li> 574 575 </ul> 576 577 578 579 </div> <!-- .mega-menu-sub-nav --> 580 </li> 581 582 <li class="mega-menu-navigation-item"> 583 <a href="https://www.asa.org.uk/media-channel.html">Media channel</a> 584 <div class="mega-menu-sub-nav"> 585 586 <ul class="mega-menu-sub-nav-list"> 587 588 <li class="mega-menu-sub-nav-list-item"> 589 <a href="https://www.asa.org.uk/media_channel/Packaging_and_point_of_sale.html">Packaging and point of sale</a> 590 </li> 591 592 <li class="mega-menu-sub-nav-list-item"> 593 <a href="https://www.asa.org.uk/media_channel/Online_cat
593ch_up_TV_and_radio_in_app_and_in_game.html">Online, catch-up TV and radio, in-app and in-game</a> 594 </li> 595 596 <li class="mega-menu-sub-nav-list-item"> 597 <a href="https://www.asa.org.uk/media_channel/Mailings_email_phone_fax_and_messaging.html">Mailings, email, phone/fax and messaging</a> 598 </li> 599 600 <li class="mega-menu-sub-nav-list-item"> 601 <a href="https://www.asa.org.uk/media_channel/Cinema.html">Cinema</a> 602 </li> 603 604 <li class="mega-menu-sub-nav-list-item"> 605 <a href="https://www.asa.org.uk/media_channel/TV_and_radio_broadcast_only.html">TV and radio (broadcast only)</a> 606 </li> 607 608 <li class="mega-menu-sub-nav-list-item"> 609 <a href="https://www.asa.org.uk/media_channel/Poster_and_other_out_of_home.html">Poster and other out of home</a> 610 </li> 611 612 <li class="mega-menu-sub-nav-list-item"> 613 <a href="https://www.asa.org.uk/media_channel/Newspapers_magazines_and_printed_materials.html">Newspapers, magazines and printed materials</a> 614 </li> 615 616 </ul> 617 618 619 620 </div> <!-- .mega-menu-sub-nav --> 621 </li> 622 <li class="mega-menu-navigation-item"> 623 <a href="https://www.asa.org.uk/issues.html">Issue</a> 624 <div class="mega-menu-sub-nav"> 625 626 <ul class="mega-menu-sub-nav-list"> 627 628 <li class="mega-menu-sub-nav-list-item"> 629 <a href="https://www.asa.org.uk/issue/Offensive.html">Offensive</a> 630 </li> 631 632 <li class="mega-menu-sub-nav-list-item"> 633 <a href="https://www.asa.org.uk/issue/copy-advice-issue.html">Copy Advice Issue</a> 634 </li> 635 636 <li class="mega-menu-sub-nav-list-item"> 637 <a href="https://www.asa.org.uk/issue/no-issue.html">No Issue</a> 638 </li> 639 640 <li class="mega-menu-sub-nav-list-item"> 641 <a href="https://www.asa.org.uk/issue/miscellaneous-other.html">Miscellaneous/Other</a> 642 </li> 643 644 <li class="mega-menu-sub-nav-list-item"> 645 <a href="https://www.asa.org.uk/issue/Misleading.html">Misleading</a> 646 </li> 647 648 <li class="mega-menu-sub-nav-list-item"> 649 <a href="https://www.asa.org.uk/issue/harm-irresponsibility.html">Harm/Irresponsibility</a> 650 </li> 651 652 <li class="mega-menu-sub-nav-list-item"> 653 <a href="https://www.asa.org.uk/issue/Harmful.html">Harmful</a> 654 </li> 655 656 </ul> 657 658 659 660 </div> <!-- .mega-menu-sub-nav --> 661 </li> 662 </ul> 663 664 <div class="mega-menu-featured-panel"> 665 <div class="widget"> 666 667 <img src="https://www.asa.org.uk/static/derivatives/navigation_feature_panel_de95608d9ec9661aae532370647937ea/083bb48f-0b88-4af4-b17b6931c76eaee5.jpg" alt="" class="widget-image" /> 668 669 670 <h4> 671 672<a href="https://www.asa.org.uk/issues-and-topics.html" class="font-color-dark-grey">Issues and topics</a></h4> 673 674 <p>Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels.</p> 675 </div> 676 </div> <!-- .mega-menu-sub-nav-content --> 677 678 </nav> 679 680 681 </li> 682 683 684 <li class="header-navigation-list-item " > 685 <a class=" " href="https://www.asa.org.uk/make-a-complaint.html" >Make a complaint <span class="caret"></span></a> 686 687 <nav class="sub-navigation "> 688 <ul class="sub-navigation-list"> 689 690 691 692 693 694 <li class="sub-navigation-list-item " > 695 <a class="" href="https://www.asa.org.uk/make-a-complaint/how-we-handle-complaints.html" >How we handle complaints</a> 696 697 </li> 698 699 700 <li class="sub-navigation-list-item " > 701 <a class="" href="https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html" >Report an online scam ad</a> 702 703 </li> 704 705 706 <li class="sub-navigation-list-item " > 707 <a class="" href="https://www.asa.org.uk/make-a-complaint/prioritisation-principles.html" >Prioritisation principles</a> 708 709 </li> 710 711
712 <li class="sub-navigation-list-item " > 713 <a class="" href="https://www.asa.org.uk/make-a-complaint/complaints-faq.html" >Complaints FAQ</a> 714 715 </li> 716 717 718 719 </ul> 720 721 722 </nav> 723 724 </li> 725 726 727 728 </ul> 729 </nav> <!-- .header-navigation --> 730 </div> <!-- .header-navigation-wrapper --> 731 </div> 732 </div> 733 </div> 734 </div> 735 </div> <!-- .top-header --> 736 </header> 737 738 <div class="main-wrapper"> 739 740 741 742 743 744 745 746 747 748 749 750 751 752 753 754 755 756 757 758 759 760 761 762 763 764 765 <div class="slider-area"> 766 <ul class="slider"> 767 768 <li class="slide-item mod-neutral"> 769 770 <div class="slide-image"> 771 <img src="https://www.asa.org.uk/static/80383538-9365-4cf7-a564ed7f41b6a6e5/homepage_banner_59d145434e1f02229a6c7328b08abca9_4a7c7e45a350/AR-25-static.png" alt="How ad regulation is evolving "> 772 </div> 773 774 <div class="container"> 775 <div class="slide-text-holder"> 776 <h1 class="heading animate-showing">How ad regulation is evolving </h1> 777 <h4 class="subheading animate-showing"> 778 From AI-powered monitoring to tackling emerging harms, see how we’re transforming ad regulation. 779 780Explore the key moments from 2025 and what’s coming next. 781 </h4> 782 783 784 785<a href="https://www.asa.org.uk/resource/asa-and-cap-annual-report-2025.html" class="btn bg-white mod-small mod-rounded">Download the annual report</a> 786 787 </div> 788 </div> 789 </li> 790 791 <li class="slide-item mod-red"> 792 793 <div class="slide-image"> 794 <img src="https://www.asa.org.uk/static/3037119a-15b9-48cf-bca829f053050aff/homepage_banner_59d145434e1f02229a6c7328b08abca9/phone.png" alt="Report a Scam Ad"> 795 </div> 796 797 <div class="container"> 798 <div class="slide-text-holder"> 799 <h1 class="heading animate-showing">Report a Scam Ad</h1> 800 <h4 class="subheading animate-showing"> 801 We have a Scam Ad Alert system to better protect consumers, as well as an ad reporting tool to help us act quickly. If you've seen an online scam ad, let us know. 802 </h4> 803 804 805 806<a href="https://www.asa.org.uk/make-a-complaint/report-an-online-scam-ad.html" class="btn bg-white mod-small mod-rounded">Find out more</a> 807 808 </div> 809 </div> 810 </li> 811 812 <li class="slide-item mod-blue"> 813 814 <div class="slide-image"> 815 <img src="https://www.asa.org.uk/static/d7283f6a-1918-44e5-b6f1db42446f1247/homepage_banner_59d145434e1f02229a6c7328b08abca9_4a7c7e45a350/CB-Series-3-Thumbnails-website-version6.png" alt="CAP Bitesize!"> 816 </div> 817 818 <div class="container"> 819 <div class="slide-text-holder"> 820 <h1 class="heading animate-showing">CAP Bitesize!</h1> 821 <h4 class="subheading animate-showing"> 822 Our latest CAP Bitesize series helps businesses get to grips with advertising non-surgical cosmetic interventions, such as dermal fillers, teeth whitening treatments, laser or light treatments, and more. 823 </h4> 824 825 826 827<a href="https://www.asa.org.uk/advice-and-resources/cap-bitesize.html" class="btn bg-white mod-small mod-rounded">Watch now</a> 828 829 </div> 830 </div> 831 </li> 832 833 <li class="slide-item mod-red"> 834 835 <div class="slide-image"> 836 <img src="https://www.asa.org.uk/static/derivatives/homepage_banner_59d145434e1f02229a6c7328b08abca9/914bc909-836e-4e26-9d53ff3872bbbf27.3fbf40fd-21f8-4abd-b2f50eaa2bcf8143.png" alt="Subscribe to our newsletters"> 837 </div> 838 839 <div class="container"> 840 <div class="slide-text-holder"> 841 <h1 class="heading animate-showing">Subscribe to our newsletters</h1> 842 <h4 class="subheading animate-showing"> 843 Keep up to date with our work, plus receive guidance, tips and training alerts 844 </h4> 845 846 847 848<a href="https://www.asa.org.uk/newsletter.html" class="btn bg-white mod-small mod-rounded">sign up now</a> 849 850 </div> 851 </div> 852 </li> 853 854 </ul> 855 </div> 856 857 858 859 860 861 <div class="general-container u-aligned-center about-area"> 862 <div class="container"> 863 864 <h1 class="heading font-color-grey">Who we are and what we do</h1> 865 <p>The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the C
865ommittees of Advertising Practice (CAP). <a href="https://www.asa.org.uk/about-asa-and-cap/about-regulation/about-the-asa-and-cap.html">Learn more</a></p> 866 867 868 869 <div class="row"> 870 871 <div class="col-sm-6 col-md-3"> 872 <div class="about-area-block widget"> 873 874 875<a href="https://www.asa.org.uk/advice-and-resources/resource-library.html" class="about-area-block-wrapper"><div class="font-icon font-icon-check icon-holder mod-big mod-filled u-perfect-round bg-bright-orange"></div> 876 <h3 class="heading">Advice and guidance</h3></a> 877 </div> 878 </div> 879 880 <div class="col-sm-6 col-md-3"> 881 <div class="about-area-block widget"> 882 883 884<a href="https://www.asa.org.uk/make-a-complaint.html" class="about-area-block-wrapper"><div class="font-icon font-icon-flag icon-holder mod-big mod-filled u-perfect-round bg-bright-yellow"></div> 885 <h3 class="heading">Make a complaint</h3></a> 886 </div> 887 </div> 888 889 <div class="col-sm-6 col-md-3"> 890 <div class="about-area-block widget"> 891 892 893<a href="https://www.asa.org.uk/advice-and-resources/training-and-events.html" class="about-area-block-wrapper"><div class="font-icon font-icon-motarboard icon-holder mod-big mod-filled u-perfect-round bg-bright-red"></div> 894 <h3 class="heading">Training & events</h3></a> 895 </div> 896 </div> 897 898 <div class="col-sm-6 col-md-3"> 899 <div class="about-area-block widget"> 900 901 902<a href="https://www.asa.org.uk/advice-and-resources/news.html" class="about-area-block-wrapper"><div class="font-icon font-icon-eye icon-holder mod-big mod-filled u-perfect-round bg-strong-red"></div> 903 <h3 class="heading">Our latest news</h3></a> 904 </div> 905 </div> 906 907 </div> 908 909 910 911 </div> 912 </div> 913 914 <div class="general-container bg-light-grey"> 915 <div class="container"> 916 <div class="row"> 917 <div class="col-sm-12 col-md-6"> 918 919 920 921 <div class="widget"> 922 <h2 class="heading font-color-grey">Latest rulings</h2> 923 924 <ul class="icon-listing"> 925 926 927 928 929 930 931 932 <li class="icon-listing-item"> 933 <a href="https://www.asa.org.uk/rulings/esaverwatt-com.html" class="font-icon font-icon-Gavel icon-holder u-perfect-round"></a> 934 935 <div class="icon-listing-item-content"> 936 <h4 class="heading"><a href="https://www.asa.org.uk/rulings/esaverwatt-com.html">Esaverwatt.com t/a StopWatt</a></h4> 937 <ul class="meta-listing"> 938 <li class="meta-listing-item"> 939 <span class="caption">Upheld</span> 940 </li> 941 942 <li class="meta-listing-item"> 943 <span class="caption">Website (commercial classified)</span> 944 </li> 945 946 <li class="meta-listing-item"> 947 <span class="caption">30 Sep 2026</span> 948 </li> 949 </ul> 950 </div> 951 </li> 952 953 954 955 956 957 958 959 <li class="icon-listing-item"> 960 <a href="https://www.asa.org.uk/rulings/huel-ltd.html" class="font-icon font-icon-Gavel icon-holder u-perfect-round"></a> 961 962 <div class="icon-listing-item-content"> 963 <h4 class="heading"><a href="https://www.asa.org.uk/rulings/huel-ltd.html">Huel Ltd</a></h4> 964 <ul class="meta-listing"> 965 <li class="meta-listing-item"> 966 <span class="caption">Upheld</span> 967 </li> 968 969 <li class="meta-listing-item"> 970 <span class="caption">Social media (own site), App (paid ad)</span> 971 </li> 972 973 <li class="meta-listing-item"> 974 <span class="caption">30 Sep 2026</span> 975 </li> 976 </ul> 977 </div> 978 </li> 979 980 981 982 983 984 985 986 <li class="icon-listing-item"> 987 <a href="https://www.asa.org.uk/rulings/luma-pet.html" class="font-icon font-icon-Gavel icon-holder u-perfect-round"></a> 988 989 <div class="icon-listing-item-content"> 990 <h4 class="heading"><a href="https://www.asa.org.uk/rulings/luma-pet.html">Luma Pet</a></h4> 991 <ul class="meta-listing"> 992 <li class="meta-listing-item"> 993 <span class="caption">Upheld</span> 994 </li> 995 996 <li class="meta-listing-item"> 997 <span class="caption">Social media (paid ad)</span> 998 </li> 999 1000 <li class="meta-listing-item"> 1001 <span class="caption">30 Sep 2026</span> 1002 </li> 1003 </ul> 1004 </div> 1005 </li> 1006 1007 1008 1009 1010 1011 </ul> 1012 <div class="show-more mod-bordered"> 1013 <a href="https://www.asa.org.uk/codes-and-rulings/rulings.html" class="show-more-link">Show more</a> 1014 </div> 1015 1016 </div> 1017 1018 </div> 1019 1020 <div class="col-sm-12 col-md-6"> 1021 1022 1023 1024
1025 <div class="widget"> 1026 <h2 class="heading font-color-grey">Latest news</h2> 1027 1028 <ul class="icon-listing"> 1029 1030 <li class="icon-listing-item"> 1031 1032 <a href="https://www.asa.org.uk/news/remember-remember-the-ad-codes-in-november-for-spooky-and-bonfire-night-themed-ads.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 1033 1034 <div class="icon-listing-item-content"> 1035 <h4 class="heading"> 1036 <a href="https://www.asa.org.uk/news/remember-remember-the-ad-codes-in-november-for-spooky-and-bonfire-night-themed-ads.html">Remember, remember the Ad Codes in November: for spooky and bonfire night themed ads </a> 1037 </h4> 1038 <ul class="meta-listing"> 1039 <li class="meta-listing-item"> 1040 <span class="caption"> 1041 1042 CAP News 1043 1044 </span> 1045 </li> 1046 1047 <li class="meta-listing-item"> 1048 <span class="caption">24 September 2026</span> 1049 </li> 1050 </ul> 1051 </div> 1052 </li> 1053 1054 <li class="icon-listing-item"> 1055 1056 <a href="https://www.asa.org.uk/news/handle-with-care-advice-on-advertising-to-new-and-expectant-parents.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 1057 1058 <div class="icon-listing-item-content"> 1059 <h4 class="heading"> 1060 <a href="https://www.asa.org.uk/news/handle-with-care-advice-on-advertising-to-new-and-expectant-parents.html">Handle with care: Advice on advertising to new and expectant parents</a> 1061 </h4> 1062 <ul class="meta-listing"> 1063 <li class="meta-listing-item"> 1064 <span class="caption"> 1065 1066 CAP News 1067 1068 </span> 1069 </li> 1070 1071 <li class="meta-listing-item"> 1072 <span class="caption">24 September 2026</span> 1073 </li> 1074 </ul> 1075 </div> 1076 </li> 1077 1078 <li class="icon-listing-item"> 1079 1080 <a href="https://www.asa.org.uk/news/no-more-grey-areas-fair-representations-for-every-generation.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 1081 1082 <div class="icon-listing-item-content"> 1083 <h4 class="heading"> 1084 <a href="https://www.asa.org.uk/news/no-more-grey-areas-fair-representations-for-every-generation.html">No more grey areas: fair representations for every generation</a> 1085 </h4> 1086 <ul class="meta-listing"> 1087 <li class="meta-listing-item"> 1088 <span class="caption"> 1089 1090 CAP News 1091 1092 </span> 1093 </li> 1094 1095 <li class="meta-listing-item"> 1096 <span class="caption">24 September 2026</span> 1097 </li> 1098 </ul> 1099 </div> 1100 </li> 1101 1102 </ul> 1103 <div class="show-more mod-bordered"> 1104 <a href="https://www.asa.org.uk/advice-and-resources/news.html" class="show-more-link">View all news</a> 1105 </div> 1106 1107 </div> <!-- .widget --> 1108 1109 1110 </div> 1111 </div> 1112 </div> 1113 </div> 1114 1115 <div class="cap-area"> 1116 1117 <p> </p> 1118 1119 1120 1121 1122 1123 1124 1125 1126 1127 1128 1129 1130 <div class="widget-video"> 1131 <a href="https://www.youtube.com/watch?v=9HnnWM32taA" data-video-title="" class="video-wrapper red-bg "> 1132 1133 1134 1135 1136 1137 1138 1139 1140 1141 1142 1143 <div style="background-image: url(https://www.asa.org.uk/static/2c6cf529-91b5-47bf-a897c8dbeddbbdc5/homepage_main_image_897d552c5364a07f1db34efa75764e04/Report-a-Scam-Ad-500-2.png)" class="video-image"></div> 1144 <div class="video-details"> 1145 1146 </div> 1147 </a> 1148 </div> 1149 1150 1151<p> </p> 1152 1153 1154 <div class="container"> 1155 <div class="general-container"> 1156 <div class="cap-area-featured-text"> 1157 <img src="../../../assets/img/logos/logo-cap.png" alt="logo-cap" class="cap-area-featured-text-image" /> 1158 <div class="wrapped-text"> 1159 <h1 class="heading font-color-grey">Popular advice & resources</h1> 1160 <p>Having an ad banned by the ASA can be costly. At CAP we want you to produce successful campaigns that also follow the rules. That’s why we offer a wide range of advice services to support you: </p> 1161 1162 </div> 1163 </div> 1164 1165 <div class="row"> 1166 <div class="col-sm-12 col-md-6"> 1167 1168 1169 1170 1171 1172 1173 1174 1175 1176 1177 1178 1179 <div class="widget resource-widget"> 1180 1181 <h2 class="heading font-color-grey">Latest advice</h2> 1182 1183 1184 1185 <ul class="icon-listing"> 1186 1187 1188 1189 <li class="icon-listing-item"> 1190 1191 1192 <a href="https://www.asa.org.uk/advice-online/healthcare-prescription-only-medicine.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 1193 1194 <div class="icon-listing-item-content"> 1195 <h4 class="heading"> 1196 <a href="https://www.asa.org.uk/advice-online/healthcare-prescription-only-medicine.html">Healthcare: Prescription-only medicine</a> 1197 </h4> 1198 <ul class="meta-listing"> 1199 1200 1201 1202 1203 1204 1205 1206 1207 1208 1209 1210 1211 1212 1213 <li class="meta-listing-item"> 1214 <span class="caption">AdviceOnline</span> 1215 </li> 1216 1217 1218 1219 1220 1221 1222 <li class="meta-listing-item">
1223 <span class="caption">30 Sep 2026</span> 1224 </li> 1225 1226 1227 1228 </ul> 1229 <div> 1230 </li> 1231 1232 1233 1234 <li class="icon-listing-item"> 1235 1236 1237 <a href="https://www.asa.org.uk/advice-online/environmental-claims-marketing-of-electricity-from-renewable-sources-general.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 1238 1239 <div class="icon-listing-item-content"> 1240 <h4 class="heading"> 1241 <a href="https://www.asa.org.uk/advice-online/environmental-claims-marketing-of-electricity-from-renewable-sources-general.html">Environmental claims: Renewable energy</a> 1242 </h4> 1243 <ul class="meta-listing"> 1244 1245 1246 1247 1248 1249 1250 1251 1252 1253 1254 1255 1256 1257 1258 <li class="meta-listing-item"> 1259 <span class="caption">AdviceOnline</span> 1260 </li> 1261 1262 1263 1264 1265 1266 1267 <li class="meta-listing-item"> 1268 <span class="caption">29 Sep 2026</span> 1269 </li> 1270 1271 1272 1273 </ul> 1274 <div> 1275 </li> 1276 1277 1278 1279 <li class="icon-listing-item"> 1280 1281 1282 <a href="https://www.asa.org.uk/advice-online/testimonials-and-endorsements.html" class="font-icon font-icon-file-o icon-holder u-perfect-round"></a> 1283 1284 <div class="icon-listing-item-content"> 1285 <h4 class="heading"> 1286 <a href="https://www.asa.org.uk/advice-online/testimonials-and-endorsements.html">Testimonials and endorsements</a> 1287 </h4> 1288 <ul class="meta-listing"> 1289 1290 1291 1292 1293 1294 1295 1296 1297 1298 1299 1300 1301 1302 1303 <li class="meta-listing-item"> 1304 <span class="caption">AdviceOnline</span> 1305 </li> 1306 1307 1308 1309 1310 1311 1312 <li class="meta-listing-item"> 1313 <span class="caption">21 Sep 2026</span> 1314 </li> 1315 1316 1317 1318 </ul> 1319 <div> 1320 </li> 1321 1322 </ul> 1323 1324 <div class="show-more mod-bordered"> 1325 <form action="https://www.asa.org.uk/advice-and-resources/resource-library/resource-search-results.html" method="GET"> 1326 <input type="hidden" name="extra_resource_type" value="9DEAB5BB-5B64-4C8A-9AF31F7875E79C1D" /> 1327 <input type="hidden" name="topic" value="" /> 1328 <input type="hidden" name="issue" value="" /> 1329 <input type="hidden" name="media_channel" value="" /> 1330 <input type="hidden" name="consultation" value=" " /> 1331 1332 <a class="show-more-link">View all</a> 1333 </form> 1334 </div> 1335 1336 </div> <!-- .widget --> 1337 1338 1339<p> </p> 1340 1341<p> </p> 1342 1343 </div> 1344 1345 <div class="col-sm-12 col-md-6"> 1346 1347 1348 1349 1350 <h2 class="font-color-grey">Useful resources</h2> 1351 1352 <ul class="quick-links-list"> 1353 1354 1355 1356 <li class="quick-links-list-item"> 1357 1358 1359<a href="https://www.asa.org.uk/advice-and-resources/resource-library/advice-online.html" class="quick-links-list-item-link disable-trigger">AdviceOnline Library - 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