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52</head><body class="body"><div data-animation="over-right" data-collapse="medium" data-duration="400" data-easing="ease" data-easing2="ease" role="banner" class="navbar color-white w-nav"><div class="container-2 navbar-container w-container"><nav role="navigation" data-w-id="7e04aea0-cfbb-18c6-19b0-27d811dd1c8d" class="nav-menu w-clearfix w-nav-menu"><div data-delay="0" data-hover="true" class="dropdown w-dropdown"><div class="dropdown-about w-dropdown-toggle"><div class="icon-4 w-icon-dropdown-toggle"></div><a href="/about" class="dropdown-main-link">About</a></div><nav data-w-id="6326b6af-2a2d-11c9-5237-85a0538ebb4c" class="dropdown-list w-dropdown-list"><a href="https://slg-a1e4da.webflow.io/about#Who" data-w-id="6326b6af-2a2d-11c9-5237-85a0538ebb4d" class="dropdown-link w-dropdown-link">Who we are</a><link rel="prefetch" href="https://slg-a1e4da.webflow.io/about#Who"/><a href="https://slg-a1e4da.webflow.io/about#key-staff" data-w-id="6326b6af-2a2d-11c9-5237-85a0538ebb51" class="dropdown-link w-dropdown-link">Key staff</a><link rel="prefetch" href="https://slg-a1e4da.webflow.io/about#key-staff"/></nav></div><div data-delay="0" data-hover="true" class="dropdown w-dropdown"><div class="dropdown-about w-dropdown-toggle"><div class="icon-4 w-icon-dropdown-toggle"></div><a href="/sectors" class="dropdown-main-link">Sectors</a></div><nav class="dropdown-list w-dropdown-list"><a href="/residential" aria-current="page" class="dropdown-link w-dropdown-link w--current">Residential</a><a href="/renewable-energy" class="dropdown-link w-dropdown-link">Renewable Energy</a></nav></div><a href="/projects" class="white-link w-nav-link">Projects</a><a href="/land-wanted" class="white-link w-nav-link">Land Wanted</a><a href="/insights" class="white-link w-nav-link">Insights</a><a href="/contact" class="white-link w-nav-link">Contact</a><div class="div-block-4"><form action="/search" class="search w-form"><input class="search-input w-input" autofocus="true" maxlength="256" name="query" placeholder="Search" type="search" id="search" required=""/><input type="submit" class="search-button w-button" value=""/></form></div><div class="social-icons-container social-navbar"><a href="https://www.instagram.com/weareslg/" target="_blank" class="w-inline-block"><img alt="Instagram Logo
53" loading="lazy" src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626bb5043fdd136a15edd06d_instagram.svg" class="social-icons"/></a><a href="https://twitter.com/weareslg" target="_blank" class="w-inline-block"><img alt="Twitter Logo" loading="lazy" src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626bb504cdd51fdeaf806259_twitter.svg" class="social-icons"/></a><a href="https://www.linkedin.com/company/the-strategic-land-group-ltd" target="_blank" class="w-inline-block"><img alt="Linked In Logo
54" loading="lazy" src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626bb504b753e824e1c65557_linkedin.svg" class="social-icons"/></a></div></nav><a href="/" class="brand w-nav-brand"><img width="191" height="" src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626032ca5ad7667de8e2d7c4_logo-nav.svg" loading="lazy" alt="" data-w-id="7e04aea0-cfbb-18c6-19b0-27d811dd1c9d" class="image-2 navbar-logo"/></a><div data-w-id="7e04aea0-cfbb-18c6-19b0-27d811dd1c9e" class="menu-button w-nav-button"><div data-is-ix2-target="1" class="hamburger-lottie" data-w-id="7e04aea0-cfbb-18c6-19b0-27d811dd1c9f" data-animation-type="lottie" data-src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/6262c38aa6b28460a3734a66_lf30_editor_ogzrwrke.json" data-loop="0" data-direction="1" data-autoplay="0" data-renderer="svg" data-default-duration="2" data-duration="0" data-loading="eager"></div></div></div></div><div><div class="div-block-6"><h1 class="heading text-white hero-heading"><strong class="hero-header">We will maximise<br/>the value of your land at our cost and risk.</strong></h1></div><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44).jpg" loading="lazy" sizes="(max-width: 2464px) 100vw, 2464px" srcset="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44)-p-500.jpeg 500w, https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44)-p-800.jpeg 800w, https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44)-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44)-p-1600.jpeg 1600w, https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44).jpg 2464w" alt="" class="image"/></div><div class="grey-background"><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/62712e1a9b7c2e6d013555b1_white-gra
54phic.svg" loading="lazy" alt="" class="image-18"/><section id="Who" class="columns-3 w-row"><div class="column-3 w-col w-col-6"><h2 class="section-header grey">A bit about us</h2></div><div class="column-4 w-col w-col-6"><div class="larger-body grey">The Strategic Land Group (SLG) is one of the country’s most successful independent land promotion companies. Established in 2008, we are trusted by landowners and housebuilders alike, with a proven track record.<br/>‍<br/>Our reputation and small, knowledgeable team sets us apart from our competitors; each of our clients are advised by our managing director, Paul Smith - and we behave differently, too. We don’t see ourselves as a consultant or a purchaser - we are a partner, working with landowners to maximise the value of their land. </div></div></section></div><section class="grey-background"><section id="land-promotion" class="columns-3 w-row"><div class="column-3 w-col w-col-6"><h2 class="section-header grey">What is Land Promotion?</h2><div class="image-block"><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a73e572cb4d70e58839ea_white-graphic-left.svg" loading="lazy" alt="Brand Graphic Element
55" class="image-9"/></div><div class="quote-block"><h2 class="heading-2 grey-text grey-border land-promotion-quote">Choosing an<br/>advisor or partner to help you realise the value of your land can be daunting. We help you with the process.</h2></div></div><div class="column-4 w-col w-col-6"><div class="larger-body grey">We offer a personal service and an approach tailor-made to your circumstances. When we first meet we will discuss any specific requirements you may have and clearly explain our tailor-made strategy for securing planning permission. We’ll provide you with a written report confirming our approach and clearly setting out our financial proposal to you. If you are happy with our proposal and decide to partner with us, we will start working on the project right away. </div><div class="land-promotion-block-2 grey">Throughout the time we work together, we will meet with you regularly to discuss progress and provide you with written updates. We’re always available if you want to get in touch to ask questions or discuss anything too. Choosing an advisor or partner to help you realise the value of your land is a big step and may seem daunting. If you decide to work with us, you can be assured that your project will be treated with care and attention. All of our projects are personally managed by our Managing Director, Paul Smith. He won’t just agree the strategy with you and then hand it over to a more junior member of the team. He’ll continue to be your main point of contact and will attend meetings, discuss your site with our consultant team and deliver the strategy. During his career Paul has held Director-level roles at a PLC house builder and a national planning consultancy. That gives him a unique insight into both how to get planning permission and how to maximise the value of your site. </div><a href="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/633ac284dcb06d1f1e8d37cd_8Reasons_Small.pdf" class="green-button ms-0 w-button">Learn More</a></div></section></section><div class="benefits slate-grey-bg"><div><h2 class="benefits-header white">The benefits of land promotion</h2><div class="houses-flex"><div class="house-container"><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a760a85915f7e83ae9e21_orange-house.svg" loading="lazy" alt="" class="image-10"/><div class="house-text-container"><div class="house-text semi-bold">01.<br/>Our interests are aligned.</div><div class="house-text house-text-smaller">We both want to secure the best value for your site in the shortest possible time.</div></div></div><div class="house-container"><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a761a10b412d841d46e4f_blue-house.svg" loading="lazy" alt="" class="image-10"/><div class="house-text-container white"><div class="house-text semi-bold">02.<br/>You have no cost exposure.</div><div class="house-text house-text-smaller">If we don’t succeed, there is nothing for you to pay.<br/>‍</div></div></div><div class="house-container"><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a761ab2ab2cdfecb9f8fc_white-house.svg" loading="lazy" alt="" class="image-10"/><div class="house-text-container"><div class="house-text semi-bold">03.<br/>We’ll deliver a shovel ready site to the market</div><div class="house-text house-text-smaller">Developers will pay more for sites that they can start on quickly with the planning risk removed.</div></div></div><div class="house-container"><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a761a24d303c52f8fe3d0_green-house.svg" loading="lazy" alt="" class="image-10"/><div class="house-text-container"><div class="house-text semi-bold">04.<br/>We share the actual selling price.</div><div class="house-text house-text-smaller">Selling price is established through a competitive bidding process, encouraging developers to be optimistic in their assumptions. If you agree to sell your site for a proportion of market value, the developer can be pessimistic in their assumptions. The difference can be vast.</div></div></div></div></div><div class="benefits-div-2"><div class="_50 flex-between"><h2 class="benefits-header white">The Power of Competitive Bidding</h2><p class="paragraph p-8 white mobile-cb">The value of a piece of land is calculated by estimating what the new homes will sell for and deducting from that the developer’s profit and an estimate of the build cost – what’s left over, is the land value. That means the land value can vary dramatically depending whether the estimates of selling prices and build costs are optimistic or pessimistic. Clicking on the buttons below shows how even small changes in those estimates can produce vastly different results. All our sites are sold through a competitive bidding process, encouraging developers to be as optimistic as possible in their assumptions –they know they will only be able to buy the site if their offer is the highest. Which means you will get more money for your land.</p></div><div class="white _50"><p class="paragraph p-8">The value of a piece of land is calculated by estimating what the new homes will sell for and deducting from that the developer’s profit and an estimate of the build cost – what’s left over, is the land value. That means the land value can vary dramatically depending whether the estimates of selling prices and build costs are optimistic or pessimistic. <br/><br/> All our sites are sold through a competitive bidding process, encouraging developers to be as optimistic as possible in their assumptions – they know they will only be able to buy the site if their offer is the highest. Which means you will get more money for your land.<br/><br/>Clicking on the buttons below shows how even small changes in those estimates can produce vastly different results.</p><div class="div-block-35"><a data-w-id="4f56c235-d081-486d-8664-a2244b02f0ad" href="#" class="white-btn larger-text-btn optimistic w-button">Competitive Bid</a><a data-w-id="e8e2f9a0-4fd8-dd39-7e2b-59156fa60e82" href="#" class="green-button larger-text-btn pessimistic w-button">
55Negotiated Sale</a></div></div></div><div class="div-block-21 dynamic-price-slider"><div><div class="div-block-20"><div class="text-block-13 blue optimistic">House<br/>Sale Price:<br/></div><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a7b288830128daca90fbf_small-green-house.svg" loading="lazy" alt="" class="image-11"/></div><div class="green-border house-price"><h1 class="benefits-header white value-payable optimistic">£300,000</h1><h1 class="benefits-header white value-payable pessimistic">£270,000</h1></div></div><div><h2 class="equal-sign white">=</h2></div><div class="div-block-22"><div class="build-cost-div"><div class="dynamic-section-text optimistic">Build Cost:<br/>£120,000<br/></div><div class="dynamic-section-text pessimistic">Build Cost:<br/>£130,000<br/></div></div><div class="developer-profit"><div class="dynamic-section-text optimistic">Developer Profit:<br/>£60,000<br/></div><div class="dynamic-section-text pessimistic">Developer Profit:<br/>£54,000<br/></div></div><div class="land-value"><div class="dynamic-section-text optimistic">Land Value:<br/>£120,000<br/></div><div class="dynamic-section-text pessimistic">Land Value:<br/>£86,000<br/></div></div></div></div><div class="div-block-24"><div class="div-block-26"><h1 class="benefits-header white">Land value payable:</h1><div class="green-border"><h1 class="benefits-header white value-payable optimistic">£120,000</h1><h1 class="benefits-header white value-payable pessimistic">£86,000</h1></div></div></div></div><div class="grey-background"><div class="div-block-18"><h2 id="step-by-step" class="heading-8 grey">Step - by - step guide to working with SLG</h2><div class="w-layout-grid grid steps-grid me-8vw"><div id="w-node-cf2a00c0-4cca-4f09-4c1b-08b178ae7855-d4761bb8" class="blue-bg background-steps"><h1 id="w-node-_3295d189-e67a-33e0-d9d3-8c7706a43c8c-d4761bb8" class="bg-number blue-number">01</h1><p class="larger-body white steps-type">We review your site.</p></div><div id="w-node-dc2b89c9-23ed-2366-bd2d-88bf8b8362a7-d4761bb8" class="orange-bg background-steps"><h1 class="bg-number orange-number">02</h1><p class="larger-body white steps-type">We prepare a written proposal for you. This includes a planning strategy and commercial terms.</p></div><div id="w-node-_9ff3538e-205f-0f74-926c-e36b8efc733d-d4761bb8" class="green-bg background-steps"><h1 class="bg-number green-number">03</h1><p class="larger-body white steps-type">We meet to discuss it.</p></div><div id="w-node-_2d4e80af-b3e7-31e4-b503-54fe2041f1df-d4761bb8" class="grey-bg background-steps"><h1 class="bg-number grey-number">04</h1><p class="larger-body white steps-type">We sign a legal agreement (don’t worry - we’ll pay your legal fees).</p></div><div id="w-node-_8fd8d179-1205-55f6-0239-9515e27e914a-d4761bb8" class="blue-bg background-steps"><h1 class="bg-number blue-number">05</h1><p class="larger-body white steps-type">We’ll start working to secure planning permission.</p></div><div id="w-node-a82430b4-27b9-e440-0226-8e89ecbcfb54-d4761bb8" class="orange-bg background-steps"><h1 class="bg-number orange-number">06</h1><p class="larger-body white steps-type">Planning permission is granted.</p></div><div id="w-node-_28a7444b-8d8c-7c50-90ff-d3225f7bed54-d4761bb8" class="green-bg background-steps"><h1 class="bg-number green-number">07</h1><p class="larger-body white steps-type">We carry out technical investigations.</p></div><div id="w-node-_1c735d00-462c-43f8-ebad-4875e1b8cc2e-d4761bb8" class="grey-bg background-steps"><h1 class="bg-number grey-number">08</h1><p class="larger-body white steps-type">The site is marketed for sale.</p></div><div id="w-node-_52b6c597-a8bf-8180-2711-0cd8e2743aa3-d4761bb8" class="blue-bg background-steps span-2"><h1 class="bg-number blue-number">09</h1><p class="larger-body white steps-type larger-padding">The site is sold to the best bidder and the money is shared as we agreed.</p></div></div></div></div><div class="grey-background"></div><div class="land-wanted"><div class="div-block-27 w-clearfix"><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a96164f1f354846364a61_green-graphic.svg" loading="lazy" alt="" class="image-13"/><div class="white lw-text-container"><h2 class="lw-title">Land Wanted</h2><h2 class="lw-text">We are always on the look out for new sites right across England and Wales.</h2></div></div><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44).jpg" loading="lazy" sizes="(max-width: 2464px) 100vw, 2464px" srcset="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44)-p-500.jpeg 500w, https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44)-p-800.jpeg 800w, https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44)-p-1080.jpeg 1080w, https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44)-p-1600.jpeg 1600w, https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626a94fd95e14edbf5bc71c0_Stoke-aerial-Caverswall-Strategic-210908-45-(44).jpg 2464w" alt="" class="image-12"/><div class="lw-button-container"><a href="/land-wanted" class="green-button centered land-wanted-btn w-button">Get in touch</a></div></div><div class="background-green"><div class="div-block"><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/62601e0f182ad6685c1cb05a_logo-footer.svg" loading="lazy" alt="" class="footer-img-height"/><img src="https://cdn.prod.website-files.com/62601c0298a844029bd9a1dd/626021b216218db5c34bc3df_icon-footer.svg" loading="lazy" alt="" class="footer-img-height"/></div><div class="columns w-row"><div class="column w-col w-col-4"><div class="text-block grey-text"><strong>Contact<br/></strong><br/><a href="mailto:[email protected]" class="grey">[email protected]<br/></a><a href="tel:+441612202935" class="grey">0161 220 2935<br/></a><br/>
55The Strategic Land Group<br/><br/>Centurion House<br/>129 Deansgate<br/>Manchester<br/>M3 3WR<br/></div></div><div class="column-5 mb-30 w-col w-col-4"><div class="grey-text"><strong>Follow<br/></strong><br/><a href="https://www.instagram.com/weareslg" target="_blank" class="social-links">Instagram<br/></a><a href="https://twitter.com/weareslg" target="_blank" class="social-links">Twitter</a><br/><a href="https://www.linkedin.com/company/the-strategic-land-group-ltd" target="_blank" class="social-links">LinkedIn</a><a href="https://www.facebook.com/StrategicLandGroup/" target="_blank" class="social-links"><br/></a></div></div><div class="grey-text w-col w-col-4"><div class="text-block-3 larger-body pt-0">Join our mailing list to hear our latest news &amp; updates.</div><a href="http://eepurl.com/c5AmfD" target="_blank" class="white-btn pb-15 regular w-button">Sign Up</a><div class="text-block-2 larger-body">Developers looking for land? Join our exclusive mailing list.</div><a href="http://eepurl.com/dJZ9Nw" target="_blank" class="white-btn w-button">Sign Up</a></div></div><div class="columns-2 grey-text w-row"><div class="column-2 w-col w-col-5"><div class="smaller-text">Copyright | The Strategic Land Group 2022</div></div><div class="w-col w-col-3"><div class="div-block-3"></div></div><div class="column-6 w-col w-col-4"><div class="smaller-text"><a href="https://www.strategiclandgroup.co.uk/terms/privacy-notice" class="grey">Privacy Notice</a></div></div></div></div>
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