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1<meta name="next-size-adjust" content=""/><title>Entertainment Technology Center | USC School of Cinematic Arts</title><meta name="description" content="The Entertainment Technology Center advances the art and science of media creation through research, collaboration, and innovation at USC School of Cinematic Arts."/><meta name="keywords" content="entertainment technology,media research,USC,School of Cinematic Arts,virtual production,AI in media,film technology,cinematography"/><meta property="og:title" content="Entertainment Technology Center | USC School of Cinematic Arts"/><meta property="og:description" content="The Entertainment Technology Center advances the art and science of media creation through research, collaboration, and innovation at USC School of Cinematic Arts."/><meta property="og:site_name" content="Entertainment Technology Center"/><meta property="og:image" content="https://etcenter.org/images/hero-etc.jpg"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Entertainment Technology Center | USC School of Cinematic Arts"/><meta name="twitter:description" content="The Entertainment Technology Center advances the art and science of media creation through research, collaboration, and innovation at USC School of Cinematic Arts."/><meta name="twitter:image" content="https://etcenter.org/images/hero-etc.jpg"/>
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1</head><body class="font-sans antialiased bg-background min-h-screen"><div hidden=""><!--$--><!--/$--></div><div class="flex flex-col min-h-screen"><header class="sticky top-0 z-40 bg-background/95 border-b border-border backdrop-blur transition-transform duration-300 ease-out translate-y-0"><div class="max-w-[92rem] mx-auto px-3 sm:px-5 lg:px-7"><div class="flex items-center justify-between h-16"><div class="flex shrink-0 items-center gap-2.5 rounded-sm "><a aria-label="Entertainment Technology Center home" href="/"><img alt="Entertainment Technology Center" width="1127" height="233" decoding="async" data-nimg="1" class="h-7 w-auto object-contain sm:h-8" style="color:transparent" src="/etc.png?dpl=dpl_3x4enDwv5b2cbfP3jat51qCEfR5P"/></a></div><div class="flex items-center gap-4 xl:gap-5"><nav class="hidden lg:flex items-center gap-4 xl:gap-5"><a class="inline-flex items-center gap-1 px-0.5 text-[13px] xl:text-sm transition-colors text-muted-foreground hover:text-foreground" 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class="inline-flex items-center gap-1 px-0.5 text-[13px] xl:text-sm transition-colors text-muted-foreground hover:text-foreground" href="/contact">Contact</a></nav><div class="hidden h-12 shrink-0 items-center gap-2 rounded-sm sm:flex"><a href="https://usc.edu/" target="_blank" rel="noreferrer" aria-label="University of Southern California" class="flex h-full items-center"><img alt="University of Southern California" width="1500" height="525" decoding="async" data-nimg="1" class="h-11 w-auto shrink-0 object-contain" style="color:transparent" src="/usc-text-logo.png?dpl=dpl_3x4enDwv5b2cbfP3jat51qCEfR5P"/></a><span class="h-8 w-px bg-border/80" aria-hidden="true"></span><a href="https://cinema.usc.edu/" target="_blank" rel="noreferrer" aria-label="USC School of Cinematic Arts" class="flex h-full items-center"><img alt="USC School of Cinematic Arts" width="2025" height="698" decoding="async" data-nimg="1" class="h-10 w-auto shrink-0 translate-y-[2px] object-contain " style="color:transparent" src="/sca.png?dpl=dpl_3x4enDwv5b2cbfP3jat51qCEfR5P"/></a></div></div><button class="lg:hidden p-2 text-muted-foreground hover:text-foreground" aria-label="Toggle navigation"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-menu w-6 h-6" aria-hidden="true"><path d="M4 5h16"></path><path d="M4 12h16"></path><path d="M4 19h16"></path></svg></button></div></div></header><main class="flex-1"><div class="pb-12 pt-4 lg:pb-16 lg:pt-4"><div class="mx-auto max-w-[112rem] px-4 sm:px-6 lg:px-8"><section class="mx-auto mb-14 max-w-[112rem]"><p class="mx-auto mb-4 max-w-7xl text-sm font-medium uppercase tracking-wider text-accent"><span>About ETC</span></p><h1 class="mx-auto mb-6 max-w-7xl text-balance font-serif text-3xl md:text-4xl text-foreground"><span>A USC research center built around conversation, experimentation, and practical media futures.</span></h1><div class="mx-auto max-w-7xl space-y-5 text-lg leading-8 text-muted-foreground sm:text-xl sm:leading-9"><p class=""><span>ETC is a USC School of Cinematic Arts research center and industry convenor exploring how emerging technologies change the way entertainment is created, distributed, archived, and experienced.</span></p><p class=""><span>ETC serves as a bridge between senior entertainment leaders, creative practitioners, researchers, students, and technology teams. The center is most useful when it turns fast-moving technical change into clear questions the industry can act on.</span></p></div><div class="mx-auto mt-10 max-w-6xl text-left"><div class="overflow-hidden rounded-md border border-border bg-card shadow-sm"><div class="relative aspect-video bg-black"><iframe src="https://www.youtube-nocookie.com/embed/Q0CzdxKBqgg" title="About ETC video" class="absolute inset-0 h-full w-full" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowFullScreen="" loading="lazy" referrerPolicy="str
1ict-origin-when-cross-origin"></iframe></div></div><a href="https://www.youtube.com/watch?v=Q0CzdxKBqgg" target="_blank" rel="noreferrer" class="mt-3 inline-flex items-center gap-2 text-sm font-medium text-accent transition-colors hover:text-accent/80">Watch on YouTube<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-external-link h-3.5 w-3.5" aria-hidden="true"><path d="M15 3h6v6"></path><path d="M10 14 21 3"></path><path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path></svg></a></div></section><section class="mx-auto max-w-[96rem]"><div class="mx-auto mb-10 max-w-7xl text-left"><h2 class="font-serif text-3xl text-foreground"><span><span style="font-size:1.3em">Team</span></span></h2><p class="mt-3 max-w-3xl text-lg leading-8 text-muted-foreground"><span></span></p></div><div class="mx-auto grid max-w-7xl grid-cols-2 gap-x-4 gap-y-10 sm:gap-x-8 md:grid-cols-3 lg:gap-x-10 lg:gap-y-12"><button type="button" class="group mx-auto w-full max-w-xs rounded-lg p-3 text-center focus:outline-none focus-visible:ring-2 focus-visible:ring-accent" aria-label="Read Ken Williams's bio" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_p9bsnpivb_" data-state="closed" data-slot="dialog-trigger"><div class="mx-auto mb-4 w-40 transition-transform group-hover:scale-105 sm:w-52"><div class="relative mx-auto h-40 w-40 sm:h-52 sm:w-52 overflow-hidden rounded-full bg-muted text-accent flex items-center justify-center border border-border"><img alt="Ken Williams" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-position:50% 25%;
1color:transparent" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/ken-williams-people-edit-mt3n5wui-1600x2400.jpg"/></div></div><h3 class="text-lg font-semibold leading-tight text-foreground transition-colors group-hover:text-accent">Ken Williams</h3><p class="text-base text-muted-foreground"><span>Executive Director & CEO</span></p></button><button type="button" class="group mx-auto w-full max-w-xs rounded-lg p-3 text-center focus:outline-none focus-visible:ring-2 focus-visible:ring-accent" aria-label="Read Edie Meadows's bio" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_199bsnpivb_" data-state="closed" data-slot="dialog-trigger"><div class="mx-auto mb-4 w-40 transition-transform group-hover:scale-105 sm:w-52"><div class="relative mx-auto h-40 w-40 sm:h-52 sm:w-52 overflow-hidden rounded-full bg-muted text-accent flex items-center justify-center border border-border"><img alt="Edie Meadows" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-position:50% 50%;
1color:transparent" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/Edie Meadows.jpg"/></div></div><h3 class="text-lg font-semibold leading-tight text-foreground transition-colors group-hover:text-accent">Edie Meadows</h3><p class="text-base text-muted-foreground"><span>Chief Administrative Officer</span></p></button><button type="button" class="group mx-auto w-full max-w-xs rounded-lg p-3 text-center focus:outline-none focus-visible:ring-2 focus-visible:ring-accent" aria-label="Read Erik Weaver's bio" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_1p9bsnpivb_" data-state="closed" data-slot="dialog-trigger"><div class="mx-auto mb-4 w-40 transition-transform group-hover:scale-105 sm:w-52"><div class="relative mx-auto h-40 w-40 sm:h-52 sm:w-52 overflow-hidden rounded-full bg-muted text-accent flex items-center justify-center border border-border"><img alt="Erik Weaver" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-position:50% 50%;
1color:transparent" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/Erik_Weaver_Hi_Def_640.jpeg"/></div></div><h3 class="text-lg font-semibold leading-tight text-foreground transition-colors group-hover:text-accent">Erik Weaver</h3><p class="text-base text-muted-foreground"><span>Principal, AI & Emergent Media</span></p></button><button type="button" class="group mx-auto w-full max-w-xs rounded-lg p-3 text-center focus:outline-none focus-visible:ring-2 focus-visible:ring-accent" aria-label="Read George Gerba's bio" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_299bsnpivb_" data-state="closed" data-slot="dialog-trigger"><div class="mx-auto mb-4 w-40 transition-transform group-hover:scale-105 sm:w-52"><div class="relative mx-auto h-40 w-40 sm:h-52 sm:w-52 overflow-hidden rounded-full bg-muted text-accent flex items-center justify-center border border-border"><img alt="George Gerba" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-position:50% 50%;
1color:transparent" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/George Gerba Headshot-1600x1067.jpg"/></div></div><h3 class="text-lg font-semibold leading-tight text-foreground transition-colors group-hover:text-accent">George Gerba</h3><p class="text-base text-muted-foreground"><span>Principal, Narrative Systems Strategy</span></p></button><button type="button" class="group mx-auto w-full max-w-xs rounded-lg p-3 text-center focus:outline-none focus-visible:ring-2 focus-visible:ring-accent" aria-label="Read Yves Bergquist's bio" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_2p9bsnpivb_" data-state="closed" data-slot="dialog-trigger"><div class="mx-auto mb-4 w-40 transition-transform group-hover:scale-105 sm:w-52"><div class="relative mx-auto h-40 w-40 sm:h-52 sm:w-52 overflow-hidden rounded-full bg-muted text-accent flex items-center justify-center border border-border"><img alt="Yves Bergquist" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-position:50% 50%;
1color:transparent" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/Yves_Bergquist_Cropped_Upscaled_640.png"/></div></div><h3 class="text-lg font-semibold leading-tight text-foreground transition-colors group-hover:text-accent">Yves Bergquist</h3><p class="text-base text-muted-foreground"><span>Principal, AI & Enterprise Systems</span></p></button><button type="button" class="group mx-auto w-full max-w-xs rounded-lg p-3 text-center focus:outline-none focus-visible:ring-2 focus-visible:ring-accent" aria-label="Read Robert Scott's bio" aria-haspopup="dialog" aria-expanded="false" aria-controls="radix-_R_399bsnpivb_" data-state="closed" data-slot="dialog-trigger"><div class="mx-auto mb-4 w-40 transition-transform group-hover:scale-105 sm:w-52"><div class="relative mx-auto h-40 w-40 sm:h-52 sm:w-52 overflow-hidden rounded-full bg-muted text-accent flex items-center justify-center border border-border"><img alt="Robert Scott" loading="lazy" decoding="async" data-nimg="fill" class="object-cover" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-position:50% 50%;
1color:transparent" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/Robert_Scott_Headshot_Edit_Crop_640.png"/></div></div><h3 class="text-lg font-semibold leading-tight text-foreground transition-colors group-hover:text-accent">Robert Scott</h3><p class="text-base text-muted-foreground"><span>Director, Marketing & Strategic Communications</span></p></button></div></section><section id="etconnections" class="mx-auto mt-16 max-w-7xl scroll-mt-24 border-t border-border pt-12"><div class="mb-10 text-left"><h2 class="font-serif text-3xl text-foreground"><span><span style="font-size:1.3em">ETConnections</span></span></h2></div><div><article class="border-b border-border py-10 first:pt-0 last:border-b-0 last:pb-0"><div class="mx-auto mb-5 flex max-w-6xl items-start gap-4"><div class="relative flex h-16 w-16 shrink-0 items-center justify-center overflow-hidden rounded-full border border-border bg-muted text-sm font-semibold text-accent"><span>CS</span></div><div class="min-w-0 pt-1"><h3 class="text-lg font-semibold leading-tight text-foreground"><span>Craig Schleicher</span></h3><p class="mt-1 text-base leading-6 text-muted-foreground">Program Manager, Warner Bros</p></div></div><div class="mx-auto max-w-6xl overflow-hidden rounded-md border border-border bg-card shadow-sm"><div class="relative aspect-video bg-black"><iframe src="https://www.youtube-nocookie.com/embed/4X1AbCgEhhU" title="Craig Schleicher" class="absolute inset-0 h-full w-full" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowFullScreen="" loading="lazy" referrerPolicy="strict-origin-when-cross-origin"></iframe></div></div><a href="https://www.youtube.com/watch?v=4X1AbCgEhhU" target="_blank" rel="noreferrer" class="mx-auto mt-4 flex max-w-6xl items-center gap-2 text-base font-medium text-accent transition-colors hover:text-accent/80">Watch on YouTube<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-external-link h-3.5 w-3.5" aria-hidden="true"><path d="M15 3h6v6"></path><path d="M10 14 21 3"></path><path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path></svg></a></article><article class="border-b border-border py-10 first:pt-0 last:border-b-0 last:pb-0"><div class="mx-auto mb-5 flex max-w-6xl items-start gap-4"><div class="relative flex h-16 w-16 shrink-0 items-center justify-center overflow-hidden rounded-full border border-border bg-muted text-sm font-semibold text-accent"><span>FV</span></div><div class="min-w-0 pt-1"><h3 class="text-lg font-semibold leading-tight text-foreground"><span>Felipe Vargas</span></h3><p class="mt-1 text-base leading-6 text-muted-foreground">Writer, Miramax</p></div></div><div class="mx-auto max-w-6xl overflow-hidden rounded-md border border-border bg-card shadow-sm"><div class="relative aspect-video bg-black"><iframe src="https://www.youtube-nocookie.com/embed/z-aoFpNWdbs" title="Felipe Vargas" class="absolute inset-0 h-full w-full" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowFullScreen="" loading="lazy" referrerPolicy="strict-origin-when-cross-origin"></iframe></div></div><a href="https://www.youtube.com/watch?v=z-aoFpNWdbs" target="_blank" rel="noreferrer" class="mx-auto mt-4 flex max-w-6xl items-center gap-2 text-base font-medium text-accent transition-colors hover:text-accent/80">Watch on YouTube<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-external-link h-3.5 w-3.5" aria-hidden="true"><path d="M15 3h6v6"></path><path d="M10 14 21 3"></path><path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path></svg></a></article><article class="border-b border-border py-9 first:pt-0 last:border-b-0 last:pb-0"><div class="mx-auto mb-5 flex max-w-6xl items-start gap-4"><div class="relative flex h-16 w-16 shrink-0 items-center justify-center overflow-hidden rounded-full border border-border bg-muted text-sm font-semibold text-accent"><span>C2</span></div><div class="min-w-0 pt-1"><h3 class="text-lg font-semibold leading-tight text-foreground"><span>CES 2013</span></h3></div></div><a href="https://etc-usc.vercel.app/news/lorem-ipsum-3" target="_blank" rel="noreferrer" class="group mx-auto block max-w-6xl rounded-md border border-border bg-card p-6 transition-colors hover:border-accent/60 hover:bg-muted/30 focus:outline-none focus-visible:ring-2 focus-visible:ring-accent"><div class="flex flex-col gap-3 sm:flex-row sm:items-start sm:justify-between"><div class="min-w-0"><h3 class="text-lg font-semibold text-foreground transition-colors group-hover:text-accent"><span>CES 2013</span></h3></div><span class="inline-flex shrink-0 items-center gap-2 text-base font-medium text-accent">Read ETC News post<svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-external-link h-3.5 w-3.5" aria-hidden="true"><path d="M15 3h6v6"></path><path d="M10 14 21 3"></path><path d="M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6"></path></svg></span></div></a></article></div></section><section id="sponsors" class="mx-auto mt-16 max-w-7xl scroll-mt-24 border-t border-border pt-12"><div class="mx-auto mb-10 max-w-7xl text-left"><p class="text-sm font-medium uppercase tracking-wider text-accent"><span>
1Sponsors</span></p><h2 class="mt-2 font-serif text-3xl text-foreground"><span><span style="font-size:1.3em">ETC Member Companies</span></span></h2><p class="mt-3 max-w-3xl text-lg leading-8 text-muted-foreground"><span>Organizations supporting ETC's research, convenings, and industry conversations.</span></p></div><div class="space-y-10"><div><div class="mb-4 flex items-center gap-4"><h3 class="whitespace-nowrap text-sm font-semibold text-foreground">Platinum Sponsors</h3><div class="h-px flex-1 bg-border"></div></div><div class="grid grid-cols-[repeat(auto-fill,minmax(13.5rem,1fr))] gap-3 lg:gap-4"><a href="https://cinema.usc.edu/" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="USC School of Cinematic Arts" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(1)" src="https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/1-Line_CinematicArts_GrayOnWhite cropped-1600x182.jpg"/></div></a><a href="https://adobe.com" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Adobe" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(0.75)" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/Adobe b&w.png"/></div></a><a href="https://www.disney.com" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Disney" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(1.2)" src="https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/Disney Logo b&w 2400.png"/></div></a><a href="https://www.dolby.com" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Dolby" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(1)" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/DLB_Corp_rgb_blk_@1x cropped.jpg"/></div></a><a href="https://store.epicgames.com" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Epic Games" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(1.4)" src="https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/epic_logo_white_background.png"/></div></a><a href="https://about.google/company-info/" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Google" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(1.2)" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/google_PNG19644 black.png"/></div></a><a href="https://www.lucasfilm.com" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Lucasfilm" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(1)" src="https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/LUCAS FILM-1600x505.png"/></div></a><a href="https://www.paramount.com" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Paramount" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(1)" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/paramount-skydance-footer-logo.png"/></div></a><a href="https://www.sonypictures.com" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Sony Pictures" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(1.5)" src="https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/SPE-Positive.png"/></div></a><a href="https://www.universalpictures.com/about/" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Universal" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(2)" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/Universal.png"/></div></a></div></div><div><div class="mb-4 flex items-center gap-4"><h3 class="whitespace-nowrap text-sm font-semibold text-foreground">ETC Donors and Supporters</h3><div class="h-px flex-1 bg-border"></div></div><div class="grid grid-cols-[repeat(auto-fill,minmax(13.5rem,1fr))] gap-3 lg:gap-4"><a href="https://www.sony.com" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Sony" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(1.7)" src="https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/sony_logo_black_RGB.png"/></div></a><a href="https://www.sohonet.com/about" target="_blank" rel="noreferrer" class="flex h-24 w-full items-center justify-center overflow-hidden rounded-lg border px-5 transition-colors border-border bg-card hover:border-accent focus-visible:outline-none focus-visible:ring-2 focus-visible:ring-accent focus-visible:ring-offset-2 focus-visible:ring-offset-background"><div class="relative h-12 w-full"><img alt="Sohonet" loading="lazy" decoding="async" data-nimg="fill" class="object-contain" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;transform:scale(2.5)" src="https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/sohonet logo black1.png"/></div></a></div></div></div></section></div></div></main><footer class="bg-secondary mt-auto border-t border-border"><div class="mx-auto max-w-7xl px-4 py-8 sm:px-6 lg:px-8"><div class="grid gap-10 text-center md:grid-cols-[1fr_auto_1fr] md:items-center md:gap-12 md:text-left"><a href="/" class="inline-flex justify-center md:justify-start" aria-label="ETC home"><img alt="Entertainment Technology Center" loading="lazy" width="281" height="59" decoding="async" data-nimg="1" class="h-auto w-52 max-w-full sm:w-56" style="color:transparent" src="/etc.png?dpl=dpl_3x4enDwv5b2cbfP3jat51qCEfR5P"/></a><div class="flex items-center justify-center gap-10 sm:gap-12"><a href="https://www.youtube.com/@ETCenterVideos" target="_blank" rel="noreferrer" aria-label="YouTube" title="YouTube" class="flex h-[3.25rem] w-[3.25rem] items-center justify-center rounded-full border border-border bg-background shadow-sm transition-colors hover:border-accent hover:shadow-md sm:h-[3.75rem] sm:w-[3.75rem]"><svg aria-hidden="true" viewBox="0 0 24 24" class="h-8 w-8 sm:h-9 sm:w-9"><path fill="#FF0000" d="M23.5 6.2a3 3 0 0 0-2.1-2.1C19.5 3.6 12 3.6 12 3.6s-7.5 0-9.4.5A3 3 0 0 0 .5 6.2 31.6 31.6 0 0 0 0 12a31.6 31.6 0 0 0 .5 5.8 3 3 0 0 0 2.1 2.1c1.9.5 9.4.5 9.4.5s7.5 0 9.4-.5a3 3 0 0 0 2.1-2.1A31.6 31.6 0 0 0 24 12a31.6 31.6 0 0 0-.5-5.8Z"></path><path fill="#FFFFFF" d="m9.6 15.6 6.2-3.6-6.2-3.6v7.2Z"></path></svg></a><a href="https://www.linkedin.com/company/entertainment-technology-center--usc/" target="_blank" rel="noreferrer" aria-label="LinkedIn" title="LinkedIn" class="flex h-[3.25rem] w-[3.25rem] items-center justify-center rounded-full border border-border bg-background shadow-sm transition-colors hover:border-accent hover:shadow-md sm:h-[3.75rem] sm:w-[3.75rem]"><svg aria-hidden="true" viewBox="0 0 24 24" class="h-8 w-8 sm:h-9 sm:w-9"><path fill="#0A66C2" d="M20.4 20.4h-3.6v-5.6c0-1.3 0-3-1.9-3s-2.1 1.4-2.1 2.9v5.7H9.2V9h3.5v1.6h.1a3.8 3.8 0 0 1 3.4-1.9c3.7 0 4.3 2.4 4.3 5.5v6.2ZM5.1 7.4a2.1 2.1 0 1 1 0-4.2 2.1 2.1 0 0 1 0 4.2Zm1.8 13H3.3V9h3.6v11.4ZM22.2 0H1.8C.8 0 0 .8 0 1.8v20.4C0 23.2.8 24 1.8 24h20.4c1 0 1.8-.8 1.8-1.8V1.8c0-1-.8-1.8-1.8-1.8Z"></path></svg></a><a href="https://www.instagram.com/usc_etc_official/" target="_blank" rel="noreferrer" aria-label="Instagram" title="Instagram" class="flex h-[3.25rem] w-[3.25rem] items-center justify-center rounded-full border border-border bg-background shadow-sm transition-colors hover:border-accent hover:shadow-md sm:h-[3.75rem] sm:w-[3.75rem]"><svg aria-hidden="true" viewBox="0 0 24 24" class="h-8 w-8 sm:h-9 sm:w-9"><defs><linearGradient id="instagramGradient" x1="2" x2="22" y1="22" y2="2" gradientUnits="userSpaceOnUse"><stop stop-color="#FEDA75"></stop><stop offset="0.26" stop-color="#FA7E1E"></stop><stop offset="0.5" stop-color="#D62976"></stop><stop offset="0.75" stop-color="#962FBF"></stop><stop offset="1" stop-color="#4F5BD5"></stop></linearGradient></defs><rect width="24" height="24" fill="url(#instagramGradient)" rx="6"></rect><circle cx="12" cy="12" r="4.2" fill="none" stroke="#FFFFFF" stroke-width="2"></circle><circle cx="18" cy="6" r="1.3" fill="#FFFFFF"></circle></svg></a></div><div class="space-y-2 text-sm leading-relaxed text-muted-foreground md:text-right"><div class=""><span>©<!-- --> <!-- -->2026<!-- --> </span><span><span>Entertainment Technology Center</span></span></div><a href="mailto:[email protected]" class="transition-colors hover:text-accent">[email protected]</a></div></div></div></footer></div><!--$--><!--/$--><!--$--><!--/$-->
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1<script>self.__next_f.push([1,"The goal of the Interoperable Master Format (IMF) project is to develop a voluntary specification for an interoperable set of master files (and associated metadata) to enable standard interchange and automated creation of downstream distribution packages. We hope to create a voluntary specification that will be handed to SMPTE in the Fall of 2010 to kick off a formal standards-setting process.\n\nSome of the benefits of the IMF should be:\n\n⢠Single, interchangeable master file format\n⢠Automated packaging \u0026 delivery\n⢠Minimize storage\n⢠Simplify post production transcodes\n\nThe IMF will store one master set of file based elements to be assembled for any downstream distribution using multiple Composition Play Lists (Recipes), similar to what is used in present day Digital Cinema Packaging (DCP). The broad concept of a high quality, uniform IMF should lower costs, improve time-to-market, and increase interoperability of existing production processes and needs. Of course, a IMF file-based workflow could be implemented and customized by any content creator, service provider, or distribution partner.\n\nSpecification Development Process: The Entertainment Technology Center is hosting regular discussions related to the IMF among the majority of the major studios â the epicenter for the issues the IMF is trying to solve. The specification process is designed to solicit additional input and commentary from outside companies and individuals. For example, other ETC member companies get regular briefings and opportunities to provide input. In addition, companies and individuals who are not members of ETC but who are in the industries who may use or may be affected by the IMF will be briefed periodically and will have an opportunity to provide feedback via email reflector on an ongoing basis."])</script>
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1<script>self.__next_f.push([1,"The explosion of online digital content has heightened the need for complete and accurate marketing metadata to assist consumers in search and discovery of movies and television. In addition, the increase in online distributors with widely different content submission requirements makes the delivery of accurate metadata a time-consuming and difficult process for content owners. For this reason, the Entertainment Technology Center organized the Metadata Working Group to create best-practices for the creation and distribution of marketing metadata. This working group is made up of metadata experts from the major Hollywood Studios, film service, and technology companies.\n\nHistorically, each digital service provider has created its own metadata specification and required that content providers conform their product information to that format. Unfortunately, the lack of standards underpinning those metadata elements â their names and definition, and the terms used to populate them â has confounded efforts to streamline the digital distribution, and ultimately the search and discovery, of content. The goal of the ETC Metadata Working Group is to further the industry discussion around the standardization of metadata creation and delivery.\n\nThe first deliverable from the group is the ETC Marketing Metadata 1.0 document. This document provides a set of best practices, based on the combined wisdom of the metadata experts who produce and distribute digital media for the leading Hollywood studios.\n\nScope: The ETC Metadata Working Group identifies three major categories of metadata necessary for delivery of content:\n\n⢠Technical Metadata â format, codec, size, bitrate, etc.\n⢠Business Rules Metadata â price, availability date, etc.\n⢠Marketing Metadata â title, genre, synopsis, etc.\n\nThe working group has decided to first focus on marketing metadata to the North American market. Future work will address the other categories of metadata, internationalization and metadata delivery formats.\n\nMethodology: In order to evaluate which metadata fields were the most useful and widely used, the ETC Metadata Working Group conducted a survey of metadata requirements from major online distributors, content owners and film service companies. Since metadata can be used by a variety of different users for different reasons, wherever possible, the group chose to look at metadata from a consumer search perspective.\n\nContributors: KC Blake (ETC), Theron Trowbridge (Deluxe), Jim Bower (Walt Disney), Eric Iverson (Sony Pictures), Kellie Nolan (Sony Pictures), JR Yasgur (Sony Pictures), Jeff Stevens (Warner Bros.), Ed Elliott (Technicolor), Sean Vilbert (Paramount Pictures), Patrick Kennedy (Singapore Infocomm Development Authority).\n\nThe ETC would like to give a special thanks to the Singapore Infocomm Development Authority for raising the initial questions surrounding distribution metadata that sparked this project."])</script>
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1<script>self.__next_f.push([1,"The Digital Cinema Laboratory opened at the historic Hollywood Pacific Theatre in October 2000 to perform research and establish benchmarks regarding standards for digital cinema distribution and exhibition. The DCL has been host to myriad meetings, discussions, tests and demos surrounding digital cinema. ETC and the DCL are often credited for providing the catalyst that made digital cinema a reality rather than a theoretical discussion.\n\nIn November 2006, after digital theaters began rolling out in earnest, ETC moved the lab to the Eileen Norris Cinema Theatre on the University of Southern California campus in downtown Los Angeles, where the DCL could continue providing a testing facility at the same time providing a platform for training the next generation of film creators.\n\nDCL Mission:\n\n⢠To be a global leader in providing a test bed for digital cinema distribution and exhibition, as well as for the growing use of digital cinema technology in image creation and post production.\n⢠To evaluate proposed technology solutions for quality, robustness, and interoperability.\n⢠To reach out to the creative community and bring their needs and their artistic and critical skills to bear on solving problems in the transition to digital cinema.\n⢠To work with efforts underway around the world, so that digital cinema labs can share test materials and procedures.\n⢠To be a showcase for the best in cinema presentation.\n\nLocation: Eileen Norris Cinema Theatre, 3507 Trousdale Parkway, Los Angeles, CA 90089. Tel: (213) 743-1600."])</script>
1<script>self.__next_f.push([1,"16:T423,We look for intellectual, cultural, and organizational diversity for sure. But I like to put together two categories of speakers on the same panel: on one side, the kind of very senior industry leaders we work with on a daily basis at ETC, and on the other, people â often creatives â who may not have the same seniority, but are doing extremely aggressive and forward-looking experimentation. I find that bringing these two worlds together (the 40,000-foot view and the 1-foot view) makes for the very best conversation. Senior executives need to be guarded in their views, which we understand. But putting them in a direct conversation with very hands-on practitioners, which they actually love to do, brings them out of their shell and makes for a fascinating exchange. Weâre lucky at ETC to be at the crossroads of virtually every meaningful conversation or experiment with AI in the industry, and we had great partners such as Machine Cinema and UTA to connect us with even more people, so we had the greatest lineup we ever had for any such event.17:T462,Following his experience as a technical director in dance and repertory theater, George moved to Los Angeles for LAOCâs Olympics Arts Festival. In 1987 he joined Walt Disney Pictures where he managed the legendary Ink \u0026 Paint department at Feature Animation at the beginning of their transition into the electronic world. At Walt Disney Imagineering he was the first general manager of the Architecture \u0026 Facility Engineering group. He graduated to Creative Development at Imagineering as a senior concept designer where he was pivotal in the concept development of Disney-MGM Studios Europe, Tokyo DisneySea, and other breakthrough projects. He moved to Disney Televentures and worked on
1navigational concept development for a Disney video partnership with various telephone companies. George was part of the exciting growth moment in mobile at the Walt Disney Internet Group and eventually moved to corporate Disney to evangelize a broad view of intertwined entertainment and technical issues. He has always focused on understanding and communicating by visionary example, the entertainment value of technology change."])</script>
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1,\"image\":\"https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/Pathways-900x600.webp\",\"whitePaperUrl\":\"\",\"titleStyle\":\"$undefined\",\"yearStyle\":\"$undefined\",\"descriptionStyle\":\"$undefined\"},{\"title\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"The Bends\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"}],\"direction\":\"ltr\"}},\"year\":\"2025\",\"description\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Directed by Tiffany Lin, the experimental project serves as both a cinematic fable about deep-sea adaptation and a technological benchmark for the future of AI-assisted studio workflows.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"}],\"direction\":\"ltr\"}},\"image\":\"https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/The Bends-900x600.webp\",\"whitePaperUrl\":\"\",\"titleStyle\":\"$undefined\",\"yearStyle\":\"$undefined\",\"descriptionStyle\":\"$undefined\"}]},{\"id\":\"ai-in-media\",\"title\":\"AI \u0026 Enterprise Systems\",\"category\":\"AI \u0026 Enterprise Systems\",\"excerpt\":\"$4:props:children:props:children:0:props:children:props:content:featuredProjects:3:excerpt\",\"description\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"ETC's AI \u0026 Enterprise Systems (formerly AI in Media) \",\"type\":\"text\",\"format\":0,\"version\":1},{\"mode\":\"normal\",\"text\":\"focuses on its role as a catalyst and convener for the media community, with attention on four key areas: AI implementation, metadata, ethics, and agents.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0}],\"direction\":\"ltr\"}},\"titleStyle\":\"$undefined\",\"yearStyle\":\"$undefined\",\"excerptStyle\":\"$undefined\",\"descriptionStyle\":\"$undefined\",\"image\":\"https://pub-6ec91919627140fea01418c096b
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1ca47e.r2.dev/media/Wendy_Aylsworth.png\",\"imagePosition\":\"50% 50%\",\"author\":\"Robert Scott\",\"tags\":[\"Wendy Aylsworth\",\"ETC@USC\",\"Walden Pond\",\"AMPAS\",\"SMPTE\",\"ATAS\",\"ASC\"],\"body\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"Industry veteran and award-winning media executive Wendy Aylsworth â CEO and CTO of Walden Pond technology consultancy â has been named the new chair of ETCâs executive board. Aylsworth has an impressive history developing entertainment technology while serving leadership positions at Warner Bros. and The Walt Disney Company. She also has a distinguished track record providing strategic board guidance for numerous organizations, including the Academy of Motion Picture Arts and Sciences (AMPAS), Academy of Television Arts \u0026 Sciences, Hollywood Professional Association (HPA), American Society of Cinematographers (ASC), and the Society of Motion Picture and Television Engineers (SMPTE), among others. As the next chair of ETCâs executive board, Aylsworth replaces Michael Wise, former CTO of Universal Pictures.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"id\":\"6a985557343f0d24941bd8ef\",\"type\":\"upload\",\"value\":{\"id\":579,\"category\":\"uncategorized\",\"alt\":\"ETC Welcomes Wendy Aylsworth as New Board Chair\",\"caption\":\"\",\"prefix\":\"media\",\"updatedAt\":\"2026-08-28T20:22:39.140Z\",\"createdAt\":\"2026-08-26T17:24:36.731Z\",\"url\":\"https://pub-6ec91919627140fea01418c096b
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1we entertain and engage audiences,â said Aylsworth.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"âAs artificial intelligence streamlines many of the more mundane tasks of content creation,\\\" she added, \\\"ETC@USC has an exciting opportunity to bring together new partners and explore new approaches to the art of storytelling, using technology not simply to work faster, but to tell better stories.â\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"Aylsworth will chair ETCâs executive board as the entertainment industry faces a critical crossroads with new technologies dramatically impacting media production, distribution, and exhibition. Her professional experience and long history with ETC will help shape strategic planning and long-range goals of emerging technologies such as artificial intelligence and its relation to emergent media, narrative systems, enterprise, and more.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"âMy personal and professional relationships with Wendy encompass many of my most important and enduring industry experiences,â explained Ken Williams, executive director and CEO of ETC@USC.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"âWhether as a friendly competitor at Warner Bros. during my own studio stint, as a leader in a remarkable array of organizations, and as a former ETC chair and emeritus board member, I know of no one who has given more to our industry,\\\" said Williams.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"\\\"Iâm thrilled that she has agreed to accept the role of ETC executive board chair.â\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0}],\"direction\":null}}},{\"id\":\"etc-integrates-beeble-into-film-projects\",\"title\":\"ETC Integrates Beeble into Film Projects\",\"category\":\"Events\",\"date\":\"2026-09-01\",\"excerpt\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"The Entertainment Technology Center has integrated Beebleâs AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0}],\"direction\":null}},\"titleStyle\":\"$undefined\",\"excerptStyle\":\"$undefined\",\"authorStyle\":\"$undefined\",\"image\":\"https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/ETC_Beeble_Education.jpeg\",\"imagePosition\":\"50% 50%\",\"author\":\"Editorial Staff\",\"tags\":[\"Beeble\",\"Pathways\",\"Hoon Kim\",\"AI\",\"VFX\",\"Erik Weaver\",\"Production\",\"USC\",\"Machine Learning\",\"Virtual Production\"],\"body\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"The Entertainment Technology Center has integrated Beebleâs AI-powered production tools into its filmmaking education and research, giving students hands-on experience with AI workflows for visual effects, virtual production, and cinematic storytelling. Beeble develops AI-powered tools for filmmakers, VFX studios, technical artists, and content creators. Its technologies enable artists to integrate advanced machine learning into professional filmmaking workflows.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"id\":\"6a9838c602c01df3e7d0fdf7\",\"type\":\"upload\",\"value\":{\"id\":604,\"category\":\"news\",\"alt\":\"ETC Integrates Beeble into Film Projects and Production Courses\",\"caption\":null,\"prefix\":\"media\",\"updatedAt\":\"2026-09-02T14:46:21.036Z\",\"createdAt\":\"2026-09-02T14:46:21.036Z\",\"url\":\"https://pub-6ec91919627140fea01418c096b
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Beeble has been adopted across multiple programs, including \",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1},{\"mode\":\"normal\",\"text\":\"Introduction to Special Effects in Cinema\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":2,\"version\":1},{\"mode\":\"normal\",\"text\":\", led by Habib Zargarpour; \",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1},{\"mode\":\"normal\",\"text\":\"Directing with AI\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":2,\"version\":1},{\"mode\":\"normal\",\"text\":\", led by Fred Grinstein; and experimental filmmaking initiatives within USCâs Media Arts + Practice program, including Amazon-funded research and PhD projects.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"âOne of the most exciting outcomes has been seeing students pursue ideas that would previously have been beyond the scope of a class project,â said Tom Thudiyanplackal, producer and industry mentor with ETC. âThey could dream about creating visual effects at this scale, but they rarely had the opportunity to make them. Giving students access to these tools opens entirely new creative possibilities.â\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"The collaboration also extends beyond the classroom into production research. One example is âPathwaysâ â a short film that explores new approaches to virtual production, cinematography, and AI-assisted world-building â written and directed by Felipe Vargas with cinematography by Roberto Schaefer.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"âETC plays an important role in bringing together educators, filmmakers and industry to evaluate emerging technologies,â noted Hoon Kim, CEO of Beeble. âSeeing our tools used in that environment, and helping inform how future production workflows evolve, is incredibly rewarding.â\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0}],\"direction\":null}}}
1,{\"id\":\"etc-unveils-new-website-social-media-plans\",\"title\":\"ETC Unveils New Website, Social Media Plans\",\"category\":\"Announcements\",\"date\":\"2026-08-31\",\"excerpt\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the \",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1},{\"mode\":\"normal\",\"text\":\"ETCentric\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":2,\"version\":1},{\"mode\":\"normal\",\"text\":\" daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0}],\"direction\":null}},\"titleStyle\":\"$undefined\",\"excerptStyle\":\"$undefined\",\"authorStyle\":\"$undefined\",\"image\":\"https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/ETC_Homepage_9_2_26.png\",\"imagePosition\":\"50% 50%\",\"author\":\"Robert Scott\",\"tags\":[\"ETC@USC\",\"Social Media\",\"USC\",\"School of Cinematic Arts\",\"LinkedIn\",\"YouTube\",\"Instagram\",\"Publishing\",\"Social Media\"],\"body\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"The Entertainment Technology Center launched a strategic marketing and communication initiative this year to reimagine its brand, industry interaction, online presence, and knowledge-sharing efforts. The first step involved shuttering the \",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1},{\"mode\":\"normal\",\"text\":\"ETCentric\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":2,\"version\":1},{\"mode\":\"normal\",\"text\":\" daily news portal and designing a new website with a focus on ETC film projects, research, special events, and related news.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"The team set out to design an informative new site with a modern, intuitive interface and cost-effective, streamlined publishing workflow. Ultimately, the site is meant to reflect ETCâs mission by serving as a compelling visual platform for the entertainment community, while emphasizing its ties to USC and the School of Cinematic Arts, and proving flexible enough for editors to easily maintain over time.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"id\":\"6a99996dd4151ce604af292d\",\"type\":\"upload\",\"value\":{\"id\":605,\"category\":\"news\",\"alt\":\"ETC Homepage Screengrab September 2026\",\"caption\":null,\"prefix\":\"media\",\"updatedAt\":\"2026-09-02T22:35:06.194Z\",\"createdAt\":\"2026-09-02T22:34:44.068Z\",\"url\":\"https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/ETC_Homepage_9_2_26.png\",\"thumbnailURL\":null,\"filename\":\"ETC_Homepage_9_2_26.png\",\"mimeType\":\"image/png\",\"filesize\":330066,\"width\":640,\"height\":360,\"focalX\":50,\"focalY\":50,\"sizes\":{\"display\":{\"url\":null,\"width\":null,\"height\":null,\"mimeType\":null,\"filesize\":null,\"filename\":null},\"card\":{\"url\":null,\"width\":null,\"height\":null,\"mimeType\":null,\"filesize\":null,\"filename\":null},\"hero\":{\"url\":null,\"width\":null,\"height\":null,\"mimeType\":null,\"filesize\":null,\"filename\":null}}},\"fields\":null,\"format\":\"\",\"version\":3,\"relationTo\":\"media\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"Following the design phase and experimentation with various plug-and-play publishing solutions, the team opted to build its own framework from the ground up while implementing AI tools for assistance. Additional testing across an array of platforms and screens led to fine-tuning the publishing backend, site navigation, and overall design. This process was followed by content migration and implementation, leading to this weekâs official launch.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"ETCâs team has created what it believes is an ideal framework for helpful features and appropriate sections teamed with simple and intuitive navigation. It should now be quick and easy for members to access research project updates, white papers and related reports, and ETC news and announcements regarding special events. The site also includes a new calendar section that visually distinguishes between industry and ETC events and the homepage will regularly feature the latest headlines in M\u0026E news.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"The next step is to transform the organizationâs social media presence in concert with the revamped site. ETC plans to streamline its social activity with a renewed focus on LinkedIn, YouTube, and Instagram. That means we will soon be shuttering our accounts on other platforms we've used in the past â such as X, Facebook, and SoundCloud â to ramp up more efficient communication across the three most popular platforms of our members and working groups.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"ETC will continue to experiment with new uses of social platforms, video tools, and other communication formats while making upgrades based on what works best for our community members. As always, any feedback from our members will help foster our success with this new direction.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"mode\":\"normal\",\"text\":\"Please feel free to contact \",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1},{\"id\":\"6a99c54a249b8b6e4012ca06\",\"type\":\"link\",\"fields\":{\"url\":\"mailto:[email protected]\",\"linkType\":\"custom\"},\"format\":\"\",\"indent\":0,\"version\":3,\"children\":[{\"mode\":\"normal\",\"text\":\"Rob Scott\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null},{\"mode\":\"normal\",\"text\":\" with any suggestions or comments.\",\"type\":\"text\",\"style\":\"\",\"detail\":0,\"format\":0,\"version\":1}],\"direction\":null,\"textStyle\":\"\",\"textFormat\":0}],\"direction\":null}}}
1,{\"id\":\"etc-remembers-industry-leader-jerry-pierce\",\"title\":\"ETC Remembers Industry Leader Jerry Pierce\",\"category\":\"People\",\"date\":\"2026-05-26\",\"excerpt\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"The Entertainment Technology Center lost an exceptional friend and Hollywood a true tech visionary when Jerry Pierce passed away April 12. Jerry was a former senior vice president at Universal Studios where he helped guide the transition from film to digital cinema projection. He was instrumental in the advancement of key areas such as DVD, high definition, electronic sell through, and copy protection. Jerry was chairman of the Inter-Society Digital Cinema Forum (ISDCF), which he helped form in 2006, and technical advisor for the National Association of Theatre Owners (NATO).\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0}],\"direction\":\"ltr\"}},\"titleStyle\":\"$undefined\",\"excerptStyle\":\"$undefined\",\"authorStyle\":\"$undefined\",\"image\":\"https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/etc-remembers-industry-leader-jerry-pierce.jpeg\",\"imagePosition\":\"50% 50%\",\"author\":\"Robert Scott\",\"tags\":[\"Jerry Pierce\",\"Universal Studios\",\"Ken Williams\",\"ISDCF\",\"NATO\",\"Photography\",\"Production\",\"Home Entertainment\",\"Digital Cinema\",\"ETC@USC\"],\"body\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"The Entertainment Technology Center lost an exceptional friend and Hollywood a true tech visionary when Jerry Pierce passed away April 12. Jerry was a former senior vice president at Universal Studios where he helped guide the transition from film to digital cinema projection. He was instrumental in the advancement of key areas such as DVD, high definition, electronic sell through, and copy protection. Jerry was chairman of the Inter-Society Digital Cinema Forum (ISDCF), which he helped form in 2006, and technical advisor for the National Association of Theatre Owners (NATO). He was also a powerful champion of ETC, serving as chair of our executive board 2003-2004.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"As evident in the \",\"type\":\"text\",\"format\":0,\"version\":1},{\"type\":\"link\",\"fields\":{\"url\":\"https://www.linkedin.com/feed/update/share:7449535882854055936/\",\"newTab\":true,\"linkType\":\"custom\"},\"format\":\"\",\"indent\":0,\"version\":3,\"children\":[{\"text\":\"many tributes\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"text\":\" on \",\"type\":\"text\",\"format\":0,\"version\":1},{\"type\":\"link\",\"fields\":{\"url\":\"https://www.linkedin.com/feed/update/share:7454675786956996608/\",\"newTab\":true,\"linkType\":\"custom\"},\"format\":\"\",\"indent\":0,\"version\":3,\"children\":[{\"text\":\"LinkedIn\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"text\":\", Jerry impacted numerous organizations and individuals and was greatly respected for his leadership, generous spirit, and kind character.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"id\":\"1deba3c6f5c414a72ed5ea3f\",\"type\":\"upload\",\"value\":{\"id\":61,\"category\":\"news\",\"alt\":\"ETC Remembers Industry Leader Jerry Pierce\",\"caption\":\"Left to right: Bob Kisor, Chuck Dages, Bob Lambert, Jerry Pierce, and Edie Meadows in April 2007.\",\"prefix\":\"media\",\"updatedAt\":\"2026-08-28T20:19:02.136Z\",\"createdAt\":\"2026-06-10T05:25:09.852Z\",\"url\":\"https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/etc-remembers-industry-leader-jerry-pierce.jpeg\",\"thumbnailURL\":null,\"filename\":\"etc-remembers-industry-leader-jerry-pierce.jpeg\",\"mimeType\":\"image/jpeg\",\"filesize\":232090,\"width\":640,\"height\":360,\"focalX\":50,\"focalY\":50,\"sizes\":{\"display\":{\"url\":null,\"width\":null,\"height\":null,\"mimeType\":null,\"filesize\":null,\"filename\":null},\"card\":{\"url\":null,\"width\":null,\"height\":null,\"mimeType\":null,\"filesize\":null,\"filename\":null},\"hero\":{\"url\":null,\"width\":null,\"height\":null,\"mimeType\":null,\"filesize\":null,\"filename\":null}}},\"fields\":null,\"format\":\"\",\"version\":3,\"relationTo\":\"media\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":\"ltr\",\"textStyle\":\"\",\"textFormat\":1},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"According to Ken Williams, ETC executive director and CEO, âJerry was one of the true icons of our industry and influenced my decision to broaden my own professional career path beyond finance.â\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[],\"direction\":\"ltr\",\"textStyle\":\"\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"âJerry was a pioneer in elevating the role of technologist to the C-suite,â Ken noted. âThe Hollywood studios owe him a significant debt for his leadership and mentoring. He will be missed. The media industry and ETC have lost one of our most respected elder statesmen and influential trailblazers.â\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"A celebration of life is scheduled for Thursday, May 28 in Los Angeles (\",\"type\":\"text\",\"format\":0,\"version\":1},{\"type\":\"link\",\"fields\":{\"url\":\"https://luma.com/0qw9p7vo\",\"newTab\":true,\"linkType\":\"custom\"},\"format\":\"\",\"indent\":0,\"version\":3,\"children\":[{\"text\":\"RSVP required\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"text\":\").\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"One of Jerryâs passions was photography, which he enjoyed combining with his love of hiking and sculling. Check out \",\"type\":\"text\",\"format\":0,\"version\":1},{\"type\":\"link\",\"fields\":{\"url\":\"https://www.jerrypierce.org\",\"newTab\":true,\"linkType\":\"custom\"},\"format\":\"\",\"indent\":0,\"version\":3,\"children\":[{\"text\":\"his website\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"text\":\" for a collection of compelling photos taken in Morocco, Patagonia, Yellowstone, Turkey, Yosemite, Alaska, and other locations.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Jerryâs family requests that you remember him âby walking in nature or \",\"type\":\"text\",\"format\":0,\"version\":1},{\"type\":\"link\",\"fields\":{\"url\":\"https://sympathy.legacy.com/en-us/funeral-flowers/productdetails/?type=obituary\u0026p=211272292\u0026pn=jerry-pierce\u0026affiliateId=4362\u0026sku=tre-tim\u0026pm=240\u0026_gl=1*bsij9n*_gcl_au*MTk5MzI0MzMwNS4xNzc5ODE1NDE5\",\"newTab\":true,\"linkType\":\"custom\"},\"format\":\"\",\"indent\":0,\"version\":3,\"children\":[{\"text\":\"planting trees\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"text\":\" in his honor.â For more information, Jerryâs \",\"type\":\"text\",\"format\":0,\"version\":1},{\"type\":\"link\",\"fields\":{\"url\":\"https://www.legacy.com/us/obituaries/smdailyjournal/name/jerry-pierce-obituary?id=61279611\",\"newTab\":true,\"linkType\":\"custom\"},\"format\":\"\",\"indent\":0,\"version\":3,\"children\":[{\"text\":\"obituary\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"text\":\" is available online.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\",\"textFormat\":0}],\"direction\":\"ltr\"}}},{\"id\":\"this-week-in-artificial-intelligence-5-21-26\",\"title\":\"This Week in⦠Artificial Intelligence: 5/21/26\",\"category\":\"Research\",\"date\":\"2026-05-21\",\"excerpt\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Elon Musk lost a landmark lawsuit against OpenAI when a federal jury and judge found that he waited too long with claims against Sam Altman. The decision clears the way for an OpenAI IPO as major players in the AI sector â including Anthropic and SpaceX â are preparing to go public. Google unveiled a new AI-powered design and image app for Google Worksp
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What was the criteria of your speaker selection? Who was invited to attend?\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Yves: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"$16\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"ETC: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"Did you identify any key takeaways from this yearâs event that may be worth sharing with a larger audience?\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Yves: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"Weâre going to put out a white paper that summarizes the conversations into a concrete âAI playbookâ for the media industry, but I can lift the veil on two things that struck me across the board. One, GenAI, especially in animation, unleashes unprecedented velocity, which â combined with AI focused on âsensingâ audiences and market opportunities in near-real time â would allow the industry to truly âmove at the speed of culture,â as Secret Level CEO Eric Shamlin says. The second is that, far from job displacement, thereâs considerable growth in job opportunities for traditional creatives with a deep practice of AI, which virtually anybody can get. Together, these two takeaways gave the whole day a positive energy. Itâs clear thereâs growing excitement in our community.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"ETC: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"Did the speakers and attendees identify any potential applications for an AI-augmented future for media, entertainment, storytelling, or other creative endeavors?\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Yves: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"I canât get into much detail here, given that the conversations were off the record, but overall I think weâre about to see processes that take weeks take minutes, and that compression in time is going to unleash a creative energy that weâve never seen in the industry. The future is going to be insanely creative, so if you love the art of what we do the next 50 years are going to be very, very exciting.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"ETC: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"Did the Summit identify any areas of concern when it comes to AI?\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Yves: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"Surprisingly, we didnât hear much about areas of concern, which if c
1ourse doesnât mean they donât exist. But with such a hard focus on implementation, what we heard was a lot of examples of bottlenecks such as the dearth of professionals with deep VFX skills and deep AI skills, organizations being too slow to change, etc. We didnât instruct anybody to âstay positive,â but we curated the event around the âhere and now,â and thereâs already a ton of very useful research and commentary about AI ethics. We didnât feel like we wanted to be redundant.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"ETC: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"Did the Summit identify any emerging trends that are most relevant to M\u0026E businesses?\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Yves: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"So again, here itâs hard to be specific, considering the confidential nature of conversations, but media veteran Doug Shapiro opened the conference with a very sobering view of the media market, and how much linear media has declined as a share of peopleâs day. And this was the dayâs focus, really: How do we win the war for attention? And I have to say, after hearing about what is going on right now in many corners of the industry, Iâm definitely bullish about our future. I think if we can all be humble in realizing that we need to learn the new rules of the industry, and slay certain sacred cows, we can create massive economic and job opportunities, including and especially in the LA area, which everyone feels very strongly about.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"ETC: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"As ETCâs director of AI in Media, what can you tell us about the organizationâs ongoing analysis of artificial intelligence?\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Yves: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"AI has gone from just one project to essentially seeping into every area of our work. Erik Weaverâs industry-leading work with ETC on virtual and generative production, for example, is now 99 percent focused on AI methods and tools. This wasnât the case two years ago. And we have many new initiatives up our sleeve, including an âagent studioâ where the industry can experiment with AI agents, which are emerging as the new âapplication layerâ for AI.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"ETC: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"Does ETC have plans for another Synthetic Media Summit? Whatâs next for your AI interest groups?\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Yves: \",\"type\":\"text\",\"format\":1,\"version\":1},{\"text\":\"Organizing the Summit has taken immense effort over the past five months, so weâre focused on scraping ourselves off the floor before thinking about the next one. However, the event was such a success â with more attendance than the last one â and we have received so much positive feedback, that itâs clear weâre going to have another one. We just donât know when. In the meantime, ETC plans to ramp up the velocity of its virtual, member-only âAI Roundtables,â which are âmini-SMSâ events (one hour, off the record).\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"}],\"direction\":\"ltr\"}}},{\"id\":\"this-week-in-the-2026-nab-show-4-26-26\",\"title\":\"This Week in⦠The 2026 NAB Show: 4/26/26\",\"category\":\"Events\",\"date\":\"2026-04-26\",\"excerpt\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"NAB returned to Las Vegas with a focus on broadcasting, content creation, and monetization. While registration numbers were down overall â at 58,000+, according to NAB â itâs worth noting that 48 percent were first-time attendees. Broadcast tech entrepreneur Thomas Riedelâs acquisition of ARRI created buzz on the show floor, while product highlights included the Canon CN30 lens for wildlife, sports, and documentary production; new 100G versions of Blackmagic URSA Cine cameras; and DJIâs highly-anticipated Osmo Pocket 4 camera. We have video highlights from B\u0026H and others.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"}],\"direction\":\"ltr\"}},\"titleStyle\":\"$undefined\",\"excerptStyle\":\"$undefined\",\"authorStyle\":\"$undefined\",\"image\":\"https://pub-6ec91919627140fea01418c096b
1ca47e.r2.dev/media/this-week-in-the-2026-nab-show-4-26-26.jpeg\",\"imagePosition\":\"50% 50%\",\"author\":\"Robert Scott\",\"tags\":[\"NAB\",\"YouTube\",\"SVG\",\"ARRI\",\"Canon\",\"Fujifilm\",\"DJI\",\"Blackmagic\"],\"body\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"NAB returned to Las Vegas with a focus on broadcasting, content creation, and monetization. While registration numbers were down overall â at 58,000+, according to NAB â itâs worth noting that 48 percent were first-time attendees. Broadcast tech entrepreneur Thomas Riedelâs acquisition of ARRI created buzz on the show floor, while product highlights included the Canon CN30 lens for wildlife, sports, and documentary production; new 100G versions of Blackmagic URSA Cine cameras; and DJIâs highly-anticipated Osmo Pocket 4 camera. We have video highlights from B\u0026H and others.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"id\":\"d914b98b93975effb94fd6e2\",\"type\":\"upload\",\"value\":{\"id\":66,\"category\":\"news\",\"alt\":\"This Week in⦠The 2026 NAB Show: 4/26/26 featured image\",\"caption\":\"This Week in⦠The 2026 NAB Show: 4/26/26 featured image\",\"prefix\":\"media\",\"updatedAt\":\"2026-06-10T05:25:29.399Z\",\"createdAt\":\"2026-06-10T05:25:28.751Z\",\"url\":\"https://pub-6ec91919627140fea01418c096b
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1with AI. And during the recent Semafor World Economy conference, Runway CEO Cristóbal Valenzuela suggested Hollywood studios should plan to produce 50 films with $100 million using AI. These stories and more in this weekâs list.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"}],\"direction\":\"ltr\"}},\"titleStyle\":\"$undefined\",\"excerptStyle\":\"$undefined\",\"authorStyle\":\"$undefined\",\"image\":\"https://pub-6ec91919627140fea01418c096bca47e.r2.dev/media/this-week-in-media-production-and-ai-4-20-26-1.jpeg\",\"imagePosition\":\"50% 50%\",\"author\":\"Rob Scott\",\"tags\":[\"ETC News\",\"AI in Media\"],\"body\":{\"root\":{\"type\":\"root\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\"Doug Limanâs $70 million âBitcoin: Killing Satoshiâ â starring Gal Gadot, Casey Affleck, Isla Fisher and Pete Davidson â is described as the first studio-quality feature film to feature wall-to-wall AI-generated imagery. The film was shot over 20 days in a simple customized soundstage, while sets and lighting are being generated with AI. And during the recent Semafor World Economy conference, Runway CEO Cristóbal Valenzuela suggested Hollywood studios should plan to produce 50 films with $100 million using AI. These stories and more in this weekâs list.\",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"type\":\"paragraph\",\"format\":\"\",\"indent\":0,\"version\":1,\"children\":[{\"text\":\" \",\"type\":\"text\",\"format\":0,\"version\":1}],\"direction\":\"ltr\"},{\"id\":\"5f51100f054b11ef1ae9f3c4\",\"type\":\"upload\",\"value\":{\"id\":141,\"category\":\"news\",\"alt\":\"This Week in⦠Media Production and AI: 4/20/26 featured image\",\"caption\":\"This Week in⦠Media Production and AI: 4/20/26 featured image\",\"prefix\":\"media\",\"updatedAt\":\"2026-06-15T02:03:42.179Z\",\"createdAt\":\"2026-06-15T02:03:41.579Z\",\"url\":\"https://pub-6ec91919627140fea01418c096b
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