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1<link rel="preload" href="https://www.googletagmanager.com/gtag/js?id=G-1GTCTFWHNM" as="script"/><title>ABOUT US | Authentic Japan - A platform that connects people through travel, conveying the charm of each region</title><meta name="description" content="By cherishing the harmony that is the essence of Japan, we aim to be a bridge connecting Japan and the world. We believe in respecting each region, and that this respect will ripple out, bringing people closer together."/><meta name="keywords" content="Japan travel, authentic experience, cultural tours, local guides, Japanese culture"/><link rel="canonical" href="https://authenticjapan.travel/en"/><link rel="alternate" hrefLang="en" href="/en"/><link rel="alternate" hrefLang="ja" href="/ja"/><link rel="alternate" hrefLang="fr" href="/fr"/><meta property="og:title" content="Authentic Japan - A platform that connects people through travel, conveying the charm of each region"/><meta property="og:description" content="Authentic Japan is a platform where navigators who love their local regions offer unique travel experiences to visitors, connecting people with one another."/><meta property="og:site_name" content="Authentic Japan - A platform that connects people through travel, conveying the charm of each region"/><meta property="og:locale" content="en"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Authentic Japan - A platform that connects people through travel, conveying the charm of each region"/><meta name="twitter:description" content="Authentic Japan is a platform where navigators who love their local regions offer unique travel experiences to visitors, connecting people with one another."/><link rel="icon" href="/favicon.ico"/><link rel="icon" href="/icon.png" type="image/png"/><link rel="apple-touch-icon" href="/apple-icon.png"/><meta name="next-size-adjust"/>
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1</head><body class="l-body"><header class="l-header"><h1 class="l-header__title"><a href="/en"><img alt="AUTHENTIC JAPAN" loading="lazy" width="1196" height="195" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/logo.8352c97e.svg"/></a></h1><div class="l-header__inner"><div class="l-header__navi"><ul><li><a href="/en/navigator"><span>NAVIGATORS</span></a></li><li><a href="/en/region"><span>REGIONS</span></a></li><li><a href="/en/news"><span>NEWS</span></a></li><li><a href="/en/about"><span>ABOUT US</span></a></li><li><a href="/en/contact"><span>CONTACT</span></a></li></ul></div><div class="l-header__lang"><div class="c-lang-switcher"><a href="/en/about" class="c-lang-switcher__item is-active" aria-current="true">EN</a><a href="/ja/about" class="c-lang-switcher__item" lang="ja">JA</a><a href="/fr/about" class="c-lang-switcher__item" lang="fr">FR</a></div></div></div><div class="l-header__trigger"><button class="c-trigger" aria-label="menu" 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style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;color:transparent" sizes="100vw" srcSet="/_next/image?url=https%3A%2F%2Fshimatoworks.xsrv.jp%2Ftransformativetour%2Fwp-content%2Fuploads%2F2024%2F10%2FIMG_5395-1-2048x1366.jpg&w=640&q=75 640w, /_next/image?url=https%3A%2F%2Fshimatoworks.xsrv.jp%2Ftransformativetour%2Fwp-content%2Fuploads%2F2024%2F10%2FIMG_5395-1-2048x1366.jpg&w=750&q=75 750w, /_next/image?url=https%3A%2F%2Fshimatoworks.xsrv.jp%2Ftransformativetour%2Fwp-content%2Fuploads%2F2024%2F10%2FIMG_5395-1-2048x1366.jpg&w=828&q=75 828w, /_next/image?url=https%3A%2F%2Fshimatoworks.xsrv.jp%2Ftransformativetour%2Fwp-content%2Fuploads%2F2024%2F10%2FIMG_5395-1-2048x1366.jpg&w=1080&q=75 1080w, /_next/image?url=https%3A%2F%2Fshimatoworks.xsrv.jp%2Ftransformativetour%2Fwp-content%2Fuploads%2F2024%2F10%2FIMG_5395-1-2048x1366.jpg&w=1200&q=75 1200w, /_next/image?url=https%3A%2F%2Fshimatoworks.xsrv.jp%2Ftransformativetour%2Fwp-content%2Fuploads%2F2024%2F10%2FIMG_5395-1-2048x1366.jpg&w=1920&q=75 1920w, /_next/image?url=https%3A%2F%2Fshimatoworks.xsrv.jp%2Ftransformativetour%2Fwp-content%2Fuploads%2F2024%2F10%2FIMG_5395-1-2048x1366.jpg&w=2048&q=75 2048w, /_next/image?url=https%3A%2F%2Fshimatoworks.xsrv.jp%2Ftransformativetour%2Fwp-content%2Fuploads%2F2024%2F10%2FIMG_5395-1-2048x1366.jpg&w=3840&q=75 3840w" src="/_next/image?url=https%3A%2F%2Fshimatoworks.xsrv.jp%2Ftransformativetour%2Fwp-content%2Fuploads%2F2024%2F10%2FIMG_5395-1-2048x1366.jpg&w=3840&q=75"/></figure></div><div class="p-page-about__concept"><div class="p-page-about__concept-logo"><figure><img alt="AUTHENTIC JAPAN" loading="lazy" width="1196" height="195" decoding="async" data-nimg="1" style="color:transparent" src="/_next/static/media/logo.8352c97e.svg"/></figure></div><div class="p-page-about__concept-text px-4"><div><p>"Authentic Japan" is a platform where navigators who love their regions offer unique travel experiences to visitors, connecting people with one another.<br /> 2By connecting locals, navigators, and visitors, we aim to create moments of realization and transformation, producing some kind of chemical reaction between them.<br /> 3This might be a visible, significant change, or perhaps something subtle.<br /> 4But surely, through these encounters, stories are always being woven.<br /> 5What we value most is "en" (meaningful connections).<br /> 6Founded on Awaji Island, the birthplace of Japan according to mythology, "Authentic Japan" has spread through our operating members, navigators across the country, and cooperating local people who resonate with our vision and are connected through these meaningful relationships.<br /> 7Loving our regions, respecting each other's areas, and having these sentiments resonate like ripples.<br /> 8While cherishing "wa" (harmony), the spirit of Japan, we hope to become a bridge connecting Japan and the world.</p> 9</div><h2>OUR STORY</h2><div class="mt-8"><p>Japan has its own stories, character, and pride unique to each region.<br /> 10The accumulated history and traditions have changed repeatedly over time, and while transforming in shape,<br /> 11they continue to be woven by the people who come and go through these places.<br /> 12And this culture and spirit are passed down,<br /> 13creating new value as they connect to the future.<br /> 14Regions resonate with each other at times, respecting one another and deepening their relationships.<br /> 15This is the richness and charm of Japan.<br /> 16"Authentic Japan" is a platform that conveys the charm of each region through "travel,"<br /> 17connecting people with one another.</p> 18</div><h2>OUR MISSION</h2><div class="mt-8"><p>We deliver one-of-a-kind journeys that can only be experienced in each specific region.<br />
19These are custom-made, specific travels created by navigators who deeply love their local areas.<br /> 20Surely these will be more than just trips, but once-in-a-lifetime experiences that will be etched in your heart.</p> 21</div></div></div><div class="p-page-about__container"><div class="p-page-about__description"><div data-index="00" class="p-page-about__section"><div><hgroup><h3>Authentic Japan Navigator Will Share The Passion</h3></hgroup><p>Authentic Japan provides travel that touches on local values and ways of working, and that can be life-changing and transformative for all three parties (travelers, local communities, and coordinators).<br /> 22We believe in providing âTransformative Travelâ that is good for all three parties, building a community of Travel Designers throughout Japan, and having a positive impact on the host region.</p></div></div><div data-index="01" class="u-green p-page-about__section"><div style="opacity:0;transform:translateX(-100px)"><hgroup><h2 style="opacity:0;transform:translateY(40px)">01<!-- -->. <!-- -->Travelers</h2><h3 style="opacity:0;transform:translateY(20px)">Self-transformation while having fun</h3></hgroup><p style="opacity:0;transform:translateX(-100px)">The traveler should be able to transform himself/herself while enjoying the trip.<br /> 23Emphasis on proposals that make the most of local tourism resources<br /> 24The origin of food (simple but important essence for the body and life),<br /> 25Bar hopping in the region (discovery and transformation through fun and interaction), etc.</p></div></div><div data-index="02" class="u-red p-page-about__section"><div style="opacity:0;transform:translateX(-100px)"><hgroup><h2 style="opacity:0;transform:translateY(40px)">02<!-- -->. <!-- -->Authentic Japnan Navigator</h2><h3 style="opacity:0;transform:translateY(20px)">Travel & Community that we sincerely want to offer</h3></hgroup><p style="opacity:0;transform:translateX(-100px)">Coordinators] can also grow themselves,<br /> 26Transform<br /> 27Emphasis on programs that you yourself truly want to offer<br /> 28Emphasis on exchange of experiences with coordinators from other regions</p></div></div><div data-index="03" class="u-blue p-page-about__section"><div style="opacity:0;transform:translateX(-100px)"><hgroup><h2 style="opacity:0;transform:translateY(40px)">03<!-- -->. <!-- -->Local Area</h2><h3 style="opacity:0;transform:translateY(20px)">Travel that fits the community's vision of the future</h3></hgroup><p style="opacity:0;transform:translateX(-100px)">Transformations that lead to the future of the [host region<br /> 29The future vision that the region is aiming for,<br /> 30Emphasis is placed on the ability of the region to secure resources without difficulty.</p></div></div></div><div class="p-page-about__image" style="transform:scale(0.8)"><figure style="opacity:1;transition:opacity 0.5s ease-in-out"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/about/about_all.png"/></figure><figure style="opacity:0;transition:opacity 0.5s ease-in-out"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/about/about1.png"/></figure><figure style="opacity:0;transition:opacity 0.5s ease-in-out"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/about/about2.png"/></figure><figure style="opacity:0;transition:opacity 0.5s ease-in-out"><img alt="" loading="lazy" decoding="async" data-nimg="fill" style="position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent" src="/about/about3.png"/></figure></div></div></div></div></main><div class="l-footer"><nav class="l-footer__navi"><ul><li><a href="/en"><span>HOME</span></a></li><li><a href="/en/navigator"><span>NAVIGATORS</span></a></li><li><a href="/en/region"><span>REGIONS</span></a><ul><li><a href="/region#region745">Tokushima</a></li><li><a href="/region#region391"> Awaji Island</a></li><li><a href="/region#region730">Sado Island</a></li><li><a href="/region#region445">Nara</a></li></ul></li><li><a href="/en/about"><span>ABOUT US</span></a></li><li><a href="/en/news"><span>NEWS</span></a></li><li><a href="/en/contact"><span>CONTACT</span></a></li></ul></nav><nav class="l-footer__navi-sub"><ul><li><a target="_blank" href="https://www.instagram.com/authentic_japan_official/">INSTAGRAM</a></li><li><a href="/en/terms">TERMS OF USE</a></li></ul></nav>
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