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385<!-- End Google Tag Manager (noscript) --> 386 387 388 <div class="site" x-data="{ scrolled: false }" x-init="() => { scrolled = window.scrollY > 0; window.addEventListener('scroll', () => { scrolled = window.scrollY > 0; });}"> 389 390 391 <a href="news/gen-z-travelling-viral-independent-shops-#main-content" class="skip-link u-background-color-neutral-white u-text-color-neutral-black"> 392 Skip to main content 393 </a> 394 395 396 397 <div class="p-loader p-loader-page"> 398 <i class="fa-solid fa-spinner fa-spin-pulse u-text-color-neutral-white"></i> 399</div> 400 401 402 <header class="header" :class="{'': !scrolled,'scrolled': scrolled}"> 403 404 <div x-data="headerResponsive({id: '441489' })" x-on:resize.window.debounce.10ms="handleOnWindowResize"> 405 <template x-if="headerMobile"> 406 407 408 409 410 411 412 413 414 415 416 417 418 419 420 421 <div class="header__mobile"> 422 <div class="header__mobile__top"> 423 424 <nav class="header__navigation__mobile" x-data="{ isOpen: false }" aria-label="Main navigation mobile"> 425 <button class="p-menu--accordion__trigger" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen"> 426 <span>Menu</span> 427 </button> 428 <div class="p-menu--accordion__container" :class="{ 'visible': isOpen }"> 429 <!--seed:4989B721A75EE524B2B1461C54527FDA95E39A0D--> 430 431 432 433 <ul class="p-menu--accordion p-menu--accordion--id-5A510" menuid="5A510"> 434 435 436 <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="Exhibitors & Products"> 437 <div class="p-menu__item__wrapper-one"> 438 439 <a href="exhibitors" target="_self" class="p-menu__item__link " aria-expanded="false">Exhibitors & Products</a> 440 441 442 <div class="p-menu__item__submenu-toggle"> 443 <button class="p-menu__item__submenu-toggle__button " aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" > 444 <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i> 445 <span class="u-screen-reader-only">Show submenu for: Exhibitors & Products</span> 446 </button> 447 </div> 448 449 </div> 450 451 <div class="p-menu__item__wrapper-two"> 452 453 454 455 456 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen"> 457 458 459 <li class="p-menu__item__submenu__item menu__item" title="Exhibitor list"> 460 <div class="p-menu__item__submenu__item__wrapper-one"> 461 462 <a href="exhibitors" target="_self" class="p-menu__item__submenu__item__link ">Exhibitor list</a> 463 464 465 </div> 466 467 </li> 468 469 <li class="p-menu__item__submenu__item menu__item" title="Product list"> 470 <div class="p-menu__item__submenu__item__wrapper-one"> 471 472 <a href="exhibitor-products" target="_self" class="p-menu__item__submenu__item__link ">Product list</a> 473 474 475 </div> 476 477 </li> 478 479 <li class="p-menu__item__submenu__item menu__item" title="Show sectors"> 480 <div class="p-menu__item__submenu__item__wrapper-one"> 481 482 <a href="show-sectors" target="_self" class="p-menu__item__submenu__item__link ">Show sectors</a> 483 484 485 </div> 486 487 </li> 488 489 </ul> 490 491 492 493 </div> 494 495 </li> 496 497 <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="What's On"> 498 <div class="p-menu__item__wrapper-one"> 499 500 <a href="whats-on" target="_self" class="p-menu__item__link " aria-expanded="false">What's On</a> 501 502 503 <div class="p-menu__item__submenu-toggle"> 504 <button class="p-menu__item__submenu-toggle__button " aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" > 505 <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i>
506 <span class="u-screen-reader-only">Show submenu for: What's On</span> 507 </button> 508 </div> 509 510 </div> 511 512 <div class="p-menu__item__wrapper-two"> 513 514 515 516 517 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen"> 518 519 520 <li class="p-menu__item__submenu__item menu__item" title="What's on"> 521 <div class="p-menu__item__submenu__item__wrapper-one"> 522 523 <a href="whats-on" target="_self" class="p-menu__item__submenu__item__link ">What's on</a> 524 525 526 </div> 527 528 </li> 529 530 <li class="p-menu__item__submenu__item menu__item" title="Highlights"> 531 <div class="p-menu__item__submenu__item__wrapper-one"> 532 533 <a href="whats-on/highlights" target="_self" class="p-menu__item__submenu__item__link ">Highlights</a> 534 535 536 </div> 537 538 </li> 539 540 <li class="p-menu__item__submenu__item menu__item" title="Product Pavilions"> 541 <div class="p-menu__item__submenu__item__wrapper-one"> 542 543 <a href="pavilions" target="_self" class="p-menu__item__submenu__item__link ">Product Pavilions</a> 544 545 546 </div> 547 548 </li> 549 550 <li class="p-menu__item__submenu__item menu__item" title="The Buyers Clubhouse"> 551 <div class="p-menu__item__submenu__item__wrapper-one"> 552 553 <a href="the-buyers-clubhouse" target="_self" class="p-menu__item__submenu__item__link ">The Buyers Clubhouse</a> 554 555 556 </div> 557 558 </li> 559 560 </ul> 561 562 563 564 </div> 565 566 </li> 567 568 <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="Visit"> 569 <div class="p-menu__item__wrapper-one"> 570 571 <a href="visit" target="_self" class="p-menu__item__link " aria-expanded="false">Visit</a> 572 573 574 <div class="p-menu__item__submenu-toggle"> 575 <button class="p-menu__item__submenu-toggle__button " aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" > 576 <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i> 577 <span class="u-screen-reader-only">Show submenu for: Visit</span> 578 </button> 579 </div> 580 581 </div> 582 583 <div class="p-menu__item__wrapper-two"> 584 585 586 587 588 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen"> 589 590 591 <li class="p-menu__item__submenu__item menu__item" title="Why visit"> 592 <div class="p-menu__item__submenu__item__wrapper-one"> 593 594 <a href="visit" target="_self" class="p-menu__item__submenu__item__link ">Why visit</a> 595 596 597 </div> 598 599 </li> 600 601 <li class="p-menu__item__submenu__item menu__item" title="Plan your visit"> 602 <div class="p-menu__item__submenu__item__wrapper-one"> 603 604 <a href="visit/plan-your-visit" target="_self" class="p-menu__item__submenu__item__link ">Plan your visit</a> 605 606 607 </div> 608 609 </li> 610 611 <li class="p-menu__item__submenu__item menu__item" title="Little Black Book"> 612 <div class="p-menu__item__submenu__item__wrapper-one"> 613 614 <a href="visit/little-black-book" target="_self" class="p-menu__item__submenu__item__link ">Little Black Book</a> 615 616 617 </div> 618 619 </li> 620 621 </ul> 622 623 624 625 </div> 626 627 </li> 628 629 <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="Exhibit"> 630 <div class="p-menu__item__wrapper-one"> 631 632 <a href="exhibit" target="_self" class="p-menu__item__link " aria-expanded="false">Exhibit</a> 633 634 635 <div class="p-menu__item__submenu-toggle"> 636 <button class="p-menu__item__submenu-toggle__button " aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" > 637 <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i>
638 <span class="u-screen-reader-only">Show submenu for: Exhibit</span> 639 </button> 640 </div> 641 642 </div> 643 644 <div class="p-menu__item__wrapper-two"> 645 646 647 648 649 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen"> 650 651 652 <li class="p-menu__item__submenu__item menu__item" title="Why exhibit"> 653 <div class="p-menu__item__submenu__item__wrapper-one"> 654 655 <a href="exhibit" target="_self" class="p-menu__item__submenu__item__link ">Why exhibit</a> 656 657 658 </div> 659 660 </li> 661 662 <li class="p-menu__item__submenu__item menu__item" title="International Exhibitors"> 663 <div class="p-menu__item__submenu__item__wrapper-one"> 664 665 <a href="exhibit/international-exhibitors" target="_self" class="p-menu__item__submenu__item__link ">International Exhibitors</a> 666 667 668 </div> 669 670 </li> 671 672 </ul> 673 674 675 676 </div> 677 678 </li> 679 680 <li class="p-menu__item has-submenu menu__item" x-data="{ isOpen: false }" title="Inside Retail"> 681 <div class="p-menu__item__wrapper-one"> 682 683 <a href="retail-news" target="_self" class="p-menu__item__link " aria-expanded="false">Inside Retail</a> 684 685 686 <div class="p-menu__item__submenu-toggle"> 687 <button class="p-menu__item__submenu-toggle__button " aria-expanded="false" :class="{ 'active': isOpen }" x-on:click="isOpen = !isOpen" > 688 <i class="p-menu__item__submenu-toggle__button__icon fa-light fa-chevron-down"></i> 689 <span class="u-screen-reader-only">Show submenu for: Inside Retail</span> 690 </button> 691 </div> 692 693 </div> 694 695 <div class="p-menu__item__wrapper-two"> 696 697 698 699 700 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1" :class="{ 'visible': isOpen }" :style="isOpen"> 701 702 703 <li class="p-menu__item__submenu__item menu__item" title="Parking Petition"> 704 <div class="p-menu__item__submenu__item__wrapper-one"> 705 706 <a href="inside-retail/parking-petition" target="_self" class="p-menu__item__submenu__item__link ">Parking Petition</a> 707 708 709 </div> 710 711 </li> 712 713 <li class="p-menu__item__submenu__item menu__item" title="Voices of Retail Report"> 714 <div class="p-menu__item__submenu__item__wrapper-one"> 715 716 <a href="voices-retail-report" target="_self" class="p-menu__item__submenu__item__link ">Voices of Retail Report</a> 717 718 719 </div> 720 721 </li> 722 723 <li class="p-menu__item__submenu__item menu__item" title="Newsletter"> 724 <div class="p-menu__item__submenu__item__wrapper-one"> 725 726 <a href="newsletter" target="_self" class="p-menu__item__submenu__item__link ">Newsletter</a> 727 728 729 </div> 730 731 </li> 732 733 <li class="p-menu__item__submenu__item menu__item" title="Articles"> 734 <div class="p-menu__item__submenu__item__wrapper-one"> 735 736 <a href="retail-news/retail-news-articles" target="_self" class="p-menu__item__submenu__item__link ">Articles</a> 737 738 739 </div> 740 741 </li> 742 743 </ul> 744 745 746 747 </div> 748 749 </li> 750 751 </ul> 752 753 754 755 <div class="p-menu--accordion__footer"> 756 757 <div class="header__cta__mobile"> 758 759 760 761 <div class="w-button-group w-button-group--direction-horizontal u-justify-left"> 762 <div class="w-button-button"> 763 <a class="p-button-solid-branding-two" href="https://www.springfair.com/visitor-registration?utm_source=&utm_medium=&utm_campaign="> <span class="w-button-with-icon__text">GET YOUR FREE TICKET</span> </a> 764 </div> 765 <div class="w-button-button"> 766 <a class="p-button-solid-neutral-black" href="exhibit/apply-for-a-stand"> <span class="w-button-with-icon__text">BOOK A STAND</span> </a> 767 </div> 768</div> 769 </div> 770 771 772 <div class="header__top-link header__top-link--mobile"> 773 <a href="https://www.springfair.com/exhibitor-zone-login" class="header__top-link__link u-text-color-neutral-black" aria-label="E-Zone Login">E-Zone Login</a> 774 </div> 775 776 </div> 777 </div> 778 </nav> 779 780 781 782 783 784 785 786 787 <div class="header__logo u-opacity-animate" :class="{'img-has-filter': !scrolled,'': scrolled}"> 788 789 <a href="" > 790 791 <img src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/SF27_Logo-black.png" alt="Spring Fair" height="50"> 792 793 </a> 794 795 </div> 796 797 798 799 800 <div class="header__search__mobile u-background-color-neutral-transparent">
801 <span class="js-search-trigger header__search--trigger"><i class="fa-light fa-magnifying-glass u-text-color-neutral-black"></i></span> 802 </div> 803 804 805 806 </div> 807 </div> 808 809 810 </template> 811 <template x-if="!headerMobile"> 812 813 814 815 816 817 818 819 820 821 822 823 824 825 826 827 <div class="header__desktop"> 828 829 830 831 832 833 834 835 836 <div class="header__logo u-opacity-animate"> 837 838 <a href="" > 839 840 <img src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/SF27_Logo-black.png" alt="Spring Fair" height="70"> 841 842 </a> 843 844 </div> 845 846 <div class="header__content"> 847 <div class="header__content__top panel--id-441489"> 848 849 <div class="header__search header__search--desktop u-background-color-neutral-transparent"> 850 <button class="header__search--trigger js-search-trigger" type="button" aria-label="Open Site Search"> 851 <i class="fa-light fa-magnifying-glass u-text-color-neutral-black" aria-hidden="true"></i> 852 </button> 853 </div> 854 855 856 <div class="header__top-link"> 857 <a href="https://www.springfair.com/exhibitor-zone-login" class="header__top-link__link u-text-color-neutral-black" aria-label="E-Zone Login">E-Zone Login</a> 858 </div> 859 860 861 <div class="header__cta"> 862 863 864 865 <div class="w-button-group w-button-group--direction-horizontal u-justify-left"> 866 <div class="w-button-button"> 867 <a class="p-button-solid-branding-two" href="https://www.springfair.com/visitor-registration?utm_source=&utm_medium=&utm_campaign="> <span class="w-button-with-icon__text">GET YOUR FREE TICKET</span> </a> 868 </div> 869 <div class="w-button-button"> 870 <a class="p-button-solid-neutral-black" href="exhibit/apply-for-a-stand"> <span class="w-button-with-icon__text">BOOK A STAND</span> </a> 871 </div> 872</div> 873 </div> 874 875 </div> 876 <div class="header__content__bottom panel--id-441489"> 877 878 <nav class="header__navigation__desktop" aria-label="Main navigation desktop"> 879 <!--seed:05FA3CDB392FCF352DF3433F504A6C300BDED477--> 880 881 882 883 <ul class="p-menu--dropdown p-menu--dropdown--id-1DC70 is-loading" x-data="dropdownCustom({id: '1DC70'})" menuid="1DC70" x-on:mouseleave="handleMenuMouseLeave"> 884 885 886 <li class="p-menu__item has-submenu menu__item" title="Exhibitors & Products" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave"> 887 888 <a href="exhibitors" target="_self" class="p-menu__item__link " >Exhibitors & Products</a> 889 890 891 <button class="p-menu__item__submenu-toggle " aria-expanded="false" x-on:click="handleSubmenuToggle($event)"> 892 <i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i> 893 <span class="u-screen-reader-only">Show submenu for: Exhibitors & Products</span> 894 </button> 895 896 897 898 899 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1"> 900 901 902 <li class="p-menu__item__submenu__item menu__item" title="Exhibitor list" > 903 904 <a href="exhibitors" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Exhibitor list</a> 905 906 907 </li> 908 909 <li class="p-menu__item__submenu__item menu__item" title="Product list" > 910 911 <a href="exhibitor-products" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Product list</a> 912 913 914 </li> 915 916 <li class="p-menu__item__submenu__item menu__item" title="Show sectors" > 917 918 <a href="show-sectors" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Show sectors</a> 919 920 921 </li> 922 923 </ul> 924 925 926 927 928 929 </li> 930 931 <li class="p-menu__item has-submenu menu__item" title="What's On" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave"> 932 933 <a href="whats-on" target="_self" class="p-menu__item__link " >What's On</a> 934 935 936 <button class="p-menu__item__submenu-toggle " aria-expanded="false" x-on:click="handleSubmenuToggle($event)"> 937 <i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i> 938 <span class="u-screen-reader-only">Show submenu for: What's On</span> 939 </button> 940 941 942 943 944 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1"> 945 946 947 <li class="p-menu__item__submenu__item menu__item" title="What's on" > 948 949 <a href="whats-on" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">What's on</a> 950 951 952 </li> 953 954 <li class="p-menu__item__submenu__item menu__item" title="Highlights" > 955 956 <a href="whats-on/highlights" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Highlights</a> 957 958 959 </li> 960 961 <li class="p-menu__item__submenu__item menu__item" title="Product Pavilions" > 962 963 <a href="pavilions" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Product Pavilions</a> 964 965 966 </li> 967 968 <li class="p-menu__item__submenu__item menu__item" title="The Buyers Clubhouse" > 969 970 <a href="the-buyers-clubhouse" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">
970The Buyers Clubhouse</a> 971 972 973 </li> 974 975 </ul> 976 977 978 979 980 981 </li> 982 983 <li class="p-menu__item has-submenu menu__item" title="Visit" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave"> 984 985 <a href="visit" target="_self" class="p-menu__item__link " >Visit</a> 986 987 988 <button class="p-menu__item__submenu-toggle " aria-expanded="false" x-on:click="handleSubmenuToggle($event)"> 989 <i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i> 990 <span class="u-screen-reader-only">Show submenu for: Visit</span> 991 </button> 992 993 994 995 996 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1"> 997 998 999 <li class="p-menu__item__submenu__item menu__item" title="Why visit" > 1000 1001 <a href="visit" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Why visit</a> 1002 1003 1004 </li> 1005 1006 <li class="p-menu__item__submenu__item menu__item" title="Plan your visit" > 1007 1008 <a href="visit/plan-your-visit" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Plan your visit</a> 1009 1010 1011 </li> 1012 1013 <li class="p-menu__item__submenu__item menu__item" title="Little Black Book" > 1014 1015 <a href="visit/little-black-book" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Little Black Book</a> 1016 1017 1018 </li> 1019 1020 </ul> 1021 1022 1023 1024 1025 1026 </li> 1027 1028 <li class="p-menu__item has-submenu menu__item" title="Exhibit" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave"> 1029 1030 <a href="exhibit" target="_self" class="p-menu__item__link " >Exhibit</a> 1031 1032 1033 <button class="p-menu__item__submenu-toggle " aria-expanded="false" x-on:click="handleSubmenuToggle($event)"> 1034 <i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i> 1035 <span class="u-screen-reader-only">Show submenu for: Exhibit</span> 1036 </button> 1037 1038 1039 1040 1041 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1"> 1042 1043 1044 <li class="p-menu__item__submenu__item menu__item" title="Why exhibit" > 1045 1046 <a href="exhibit" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Why exhibit</a> 1047 1048 1049 </li> 1050 1051 <li class="p-menu__item__submenu__item menu__item" title="International Exhibitors" > 1052 1053 <a href="exhibit/international-exhibitors" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">International Exhibitors</a> 1054 1055 1056 </li> 1057 1058 </ul> 1059 1060 1061 1062 1063 1064 </li> 1065 1066 <li class="p-menu__item has-submenu menu__item" title="Inside Retail" x-on:mouseenter="handleMenuItemMouseEnter" x-on:mouseleave="handleMenuItemMouseLeave"> 1067 1068 <a href="retail-news" target="_self" class="p-menu__item__link " >Inside Retail</a> 1069 1070 1071 <button class="p-menu__item__submenu-toggle " aria-expanded="false" x-on:click="handleSubmenuToggle($event)"> 1072 <i class="p-menu__item__submenu-toggle__icon fa-light fa-chevron-down"></i> 1073 <span class="u-screen-reader-only">Show submenu for: Inside Retail</span> 1074 </button> 1075 1076 1077 1078 1079 <ul class="p-menu__item__submenu p-menu__item__submenu--level-1"> 1080 1081 1082 <li class="p-menu__item__submenu__item menu__item" title="Parking Petition" > 1083 1084 <a href="inside-retail/parking-petition" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Parking Petition</a> 1085 1086 1087 </li> 1088 1089 <li class="p-menu__item__submenu__item menu__item" title="Voices of Retail Report" > 1090 1091 <a href="voices-retail-report" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Voices of Retail Report</a> 1092 1093 1094 </li> 1095 1096 <li class="p-menu__item__submenu__item menu__item" title="Newsletter" > 1097 1098 <a href="newsletter" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Newsletter</a> 1099 1100 1101 </li> 1102 1103 <li class="p-menu__item__submenu__item menu__item" title="Articles" > 1104 1105 <a href="retail-news/retail-news-articles" target="_self" class="p-menu__item__submenu__item__link " tabindex="-1">Articles</a> 1106 1107 1108 </li> 1109 1110 </ul> 1111 1112 1113 1114 1115 1116 </li> 1117 1118 </ul> 1119 1120
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1429 1430 1431 1432 1433 1434 1435 1436 1437 1438<div class="m-libraries-news-entry m-libraries-news-entry--default-custom m-libraries-news-entry--id-471485"> 1439 <div class="m-libraries-news-entry__notification" id="rapportNotification"> 1440 1441 1442 </div> 1443 <div class="m-libraries-news-entry__main-aside js-library-list js-library-item js-library-entry-item has-toolbar" searchgroup="libraryentry-news" data-content-i-d=471485> 1444 <div class="m-libraries-news-entry__main"> 1445 <div class="m-libraries-news-entry__header"> 1446 <h1 class="m-libraries-news-entry__header-title"> 1447 Why Gen Z Is Travelling for Viral Independent Shops 1448 </h1> 1449 1450 <span class="m-libraries-news-entry__item__date"> 1451 23 Sept 2026 1452 </span> 1453 1454 1455 <div class="m-libraries-news-entry__share"> 1456 <a href="javascript:void(0)" class="m-libraries-news-entry__share-link" x-data x-on:click="$store.share.setData('news/gen-z-travelling-viral-independent-shops-', 'Why Gen Z Is Travelling for Viral Independent Shops '); $store.share.showShare();"> 1457 <div class="m-libraries-news-entry__share-icon-wrapper"> 1458 <i class="fa-light fa-share-nodes" style="color: var(--color-four); font-size: 1.25rem;"></i> 1459 </div> 1460 <span class="m-libraries-news-entry__share-text"> 1461 Share article 1462 </span> 1463 </a> 1464 </div> 1465 1466 </div> 1467 1468 <figure class="m-libraries-news-entry__item__featured-image" > 1469 <img class="m-libraries-news-entry__item__featured-image-image" src="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/libraries/news/inside-retail/new-blog-size-test-50-.jpg/fit-in/850x9999/filters:no_upscale()" srcset="https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/libraries/news/inside-retail/new-blog-size-test-50-.jpg/fit-in/1700x9999/filters:no_upscale() 2x" alt="Why Gen Z Is Travelling for Viral Independent Shops " /> 1470 1471 </figure> 1472 1473 <div class="m-libraries-news-entry__item__body"> 1474 1475 1476 <div class="m-libraries-news-entry__item__body__description"> 1477 1478 1479 1480 <p aria-level="1" lang="EN-US" paraeid="{835d469b-fd7b-43ed-ac2c-9bcc03fe2d91}{182}" paraid="1728587355" role="heading">All things digital have long been cast as the villain of the high street story, but new figures suggest Gen Z might be rewriting that plot. According to new Amex research, four in five Gen Z consumers have visited an independent business after discovering it on social media, and the longest trip they've made to get there averages 95 minutes. </p> 1481<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{36}" paraid="154810267">As <a href="https://www.thisismoney.co.uk/money/markets/article-16127437/Gen-Z-gives-High-Street-boost-flocking-TikTok-famous-stores.html" rel="noreferrer noopener" target="_blank">This is Money</a> reported, that willingness to travel is giving smaller shops a welcome lift, with Randalls sweet shop in Market Harborough and Humble Crumble in London's Borough Market among the businesses feeling the benefit. The study was commissioned by American Express, which has a clear interest in small business spending, but the behaviour it describes will feel familiar to anyone who has seen a queue form outside a shop that went viral the week before. </p> 1482<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{45}" paraid="1417777385" role="heading">What is the 'viral pilgrimage' economy? </h2> 1483<p> 1484 <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@placesfrankiegoes/video/7508002821346790678" data-video-id="7508002821346790678" style="max-width: 605px;min-width: 325px;"> 1485 <section> 1486 <a target="_blank" title="@placesfrankiegoes" href="https://www.tiktok.com/@placesfrankiegoes?refer=embed">@placesfrankiegoes</a> I canât tell you the amount of times this place has saved me when Iâve needed a cute, unique last minute gift. Also shopping local is cool!!!!! ðï¸@Heliotique 1487 <a title="giftshop" target="_blank" href="https://www.tiktok.com/tag/giftshop?refer=embed">#giftshop</a> 1488 <a title="london" target="_blank" href="https://www.tiktok.com/tag/london?refer=embed">#london</a> 1489 <a title="nwlondon" target="_blank" href="https://www.tiktok.com/tag/nwlondon?refer=embed">#nwlondon</a> 1490 <a title="willesdengreen" target="_blank" href="https://www.tiktok.com/tag/willesdengreen?refer=embed">#willesdengreen</a> 1491 <a title="supportlocalbusiness" target="_blank" href="https://www.tiktok.com/tag/supportlocalbusiness?refer=embed">#supportlocalbusiness</a> 1492 <a title="independentbusiness" target="_blank" href="https://www.tiktok.com/tag/independentbusiness?refer=embed">#independentbusiness</a> 1493 <a title="londonshopping" target="_blank" href="https://www.tiktok.com/tag/londonshopping?refer=embed">#londonshopping</a> 1494 <a target="_blank" title="⬠Espresso - Instrumental - Penelope Speed" href="https://www.tiktok.com/music/Espresso-Instrumental-7409117988890904577?refer=embed">⬠Espresso - Instrumental - Penelope Speed</a> 1495 </section> 1496 </blockquote>
1496<script async="" src="https://www.tiktok.com/embed.js"></script>
1496<br /> It's the name Amex has given to a habit that's become second nature for Gen Z (those born between 1997 and 2012): spotting a shop, café or product on TikTok or Instagram, then making a special trip to experience it in person. </p> 1497<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{56}" paraid="2037812177">The numbers behind it are striking. Nearly two-thirds (62%) of Gen Z research businesses on social media before deciding to visit, and 58% say it has introduced them to an independent they would never otherwise have found. They don't hang about either, with 53% visiting within a week of first seeing a business online and almost one in five planning an entire day out around the trip. </p> 1498<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{61}" paraid="683638840" role="heading">How much is social media driving high street footfall? </h2> 1499<p> 1500 <blockquote class="tiktok-embed" cite="https://www.tiktok.com/@olinochkalina/video/7568932402161110279" data-video-id="7568932402161110279" style="max-width: 605px;min-width: 325px;"> 1501 <section> 1502 <a target="_blank" title="@olinochkalina" href="https://www.tiktok.com/@olinochkalina?refer=embed">@olinochkalina</a> literally obsessed ððððthe cutest shop with that perfect vintage touch ðAfter Noah, N1 1QP @afternoahhome 1503 <a title="londongems" target="_blank" href="https://www.tiktok.com/tag/londongems?refer=embed">#londongems</a> 1504 <a title="londonfinds" target="_blank" href="https://www.tiktok.com/tag/londonfinds?refer=embed">#londonfinds</a> 1505 <a title="londonshopping" target="_blank" href="https://www.tiktok.com/tag/londonshopping?refer=embed">#londonshopping</a> 1506 <a title="londonchristmas" target="_blank" href="https://www.tiktok.com/tag/londonchristmas?refer=embed">#londonchristmas</a> 1507 <a title="london" target="_blank" href="https://www.tiktok.com/tag/london?refer=embed">#london</a> 1508 <a target="_blank" title="⬠original sound - Evening Jazz Radio" href="https://www.tiktok.com/music/original-sound-7543760698779290390?refer=embed">⬠original sound - Evening Jazz Radio</a> 1509 </section> 1510 </blockquote>
1510<script async="" src="https://www.tiktok.com/embed.js"></script>
1510<br /> More than many retailers might assume. Wider research from <a href="https://www.americanexpress.com/en-us/newsroom/" rel="noreferrer noopener" target="_blank">Amex</a> and <a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjM_sytu4SXAxUNV0EAHR2SMS4QFnoECBkQAQ&url=https%3A%2F%2Fwww.retaileconomics.co.uk%2F&usg=AOvVaw0pLc4Z5V3MQ-b7kupdw5sL&opi=89978449" rel="noreferrer noopener" target="_blank">Retail Economics</a> estimates social media now drives <a href="https://www.retailgazette.co.uk/blog/2026/09/why-social-media-is-sending-gen-z-back-to-the-high-street/" rel="noreferrer noopener" target="_blank">1.7 billion visits</a> to UK high streets every year, which works out at over 30 million a week. Among Gen Z, 88% have visited a shop or hospitality venue in the past year because of something they saw on social, and 35% have travelled to another city or region to buy a product they first saw trending. </p> 1511<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{76}" paraid="2074966756">For independents, the most encouraging figure is where that money ends up. <a href="https://uk.fashionnetwork.com/news/Gen-z-loves-indie-retail-will-travel-miles-after-social-media-discovery-amex-research,1862838.html" rel="noreferrer noopener" target="_blank">Retail Economics estimates</a> that independent businesses capture almost half (47%) of all social-influenced high street spending by Gen Z. At a time when big chains are pushing harder into home delivery, as <a href="https://www.autumnfair.com/news/primark-delivering-customer-front-doors-happens-footfall" rel="noreferrer noopener" target="_blank">Primark's latest move</a> shows, that's a meaningful counterweight for smaller shops competing for footfall. </p> 1512<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{89}" paraid="1059854582" role="heading">Why are Gen Z shoppers choosing independent shops over big brands? </h2> 1513<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{95}" paraid="865742115">A lot of it comes down to discovery. Keith McDonald of American Express described Gen Z as a generation that wants to feel like pioneers, finding somewhere special before everyone else and having something worth sharing with friends. You can't really get that feeling from a national chain with the same stock in every town. </p> 1514<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{100}" paraid="2091810464">It ties in with <a href="https://fashionunited.com/news/retail/hyper-personalised-and-tech-centric-gen-z-seek-experiences-beyond-retail-in-stores/2025102068775" rel="noreferrer noopener" target="_blank">earlier Amex research</a>, which found 65% of Gen Z believe high streets should deliver something they can't get online. Independents have a natural advantage here because they're built on personality, curation and a point of view, which is exactly why getting <a href="https://www.autumnfair.com/news/getting-brand-story-right-never-mattered-more" rel="noreferrer noopener" target="_blank">your brand story</a> right matters so much when your shop might be discovered by someone scrolling 60 miles away. </p> 1515<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{118}" paraid="2026167450" role="heading">What makes an independent shop worth a 95-minute journey? </h2> 1516<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{124}" paraid="949738840">Once they arrive, Gen Z shoppers are prepared to wait, spending an average of <a href="https://www.asiantrader.biz/scroll-to-store-retailers-gen-z-footfall" rel="noreferrer noopener" target="_blank">almost an hour</a> queuing for trending products. That's a lot of goodwill, so the experience has to live up to the hype. </p> 1517<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{133}" paraid="713318476">What gets people travelling varies by category. In gift, it's often a signature product or a playful, photogenic range that customers can't find anywhere else, and the rise of <a href="https://www.autumnfair.com/news/earth-day-rise-eco-friendly-gifting" rel="noreferrer noopener" target="_blank">eco-friendly gifting</a> shows sustainability increasingly forms part of that appeal. </p> 1518<p lang="EN-US" paraeid="{ab698344-702f-47a8-a56a-dd4222981479}{178}" paraid="984606850">For fashion boutiques, it's independent labels and statement pieces from smaller fashion accessories suppliers, the kind of emerging talent buyers were tracking at <a href="https://www.autumnfair.com/news/graduate-fashion-week-2026-retail-trends-buyers-watch-" rel="noreferrer noopener" target="_blank">Graduate Fashion Week</a>. </p> 1519<p lang="EN-US" paraeid="{5722e7c2-9903-436e-8866-572a35f97b01}{24}" paraid="79928438">In interiors and garden retail, styled spaces that photograph beautifully tend to do the heavy lifting, which is where keeping on top of homeware and <a href="https://www.autumnfair.com/news/ss26-homeware-outdoor-living-trends-bda-london" rel="noreferrer noopener" target="_blank">outdoor living trends</a> pays off. </p> 1520<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{150}" paraid="78713310" role="heading">How can independent retailers turn social buzz into repeat custom? </h2> 1521<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{156}" paraid="1125120038">The good news is that viral visitors don't have to be one-offs, with three in five Gen Z shoppers returning after their first trip. Getting that second visit usually comes down to a few practical things: </p> 1522<ul> 1523 <li paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{161}" paraid="340479742">Post the shop, not just the stock. Behind-the-scenes clips, new deliveries and the people behind the counter give followers a reason to visit. </li> 1524 <li paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{176}" paraid="469743767">Make the in-store moment shareable. Packaging, window displays and small touches all feed the next wave of posts. </li> 1525 <li paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{183}" paraid="9353021">Capture details while they're there. A newsletter sign-up or simple loyalty scheme turns a day-tripper into a regular, and our guide to <a href="https://www.autumnfair.com/news/build-customer-loyalty" rel="noreferrer noopener" target="_blank">building customer loyalty</a> covers the basics. </li> 1526 <li paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{194}" paraid="1387648362">Decide what social media is for. Some independents are testing selling on <a href="https://www.autumnfair.com/news/independent-retailers-sell-tiktok-shop-" rel="noreferrer noopener" target="_blank">TikTok Shop</a>, but this research suggests its bigger value may be getting people through the door. </li> 1527</ul> 1528<h2 aria-level="2" class="u-font-family-primary u-font-size-h3" paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{205}" paraid="2140283936" role="heading">Where can independent retailers find products that get people talking? </h2> 1529<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{212}" paraid="1967461117">The products that travel well on social tend to be distinctive, well made and n
1529ot widely stocked, which usually means sourcing from smaller makers and brands. Spring Fair brings wholesale gift suppliers, homeware brands and fashion accessories suppliers together under one roof, giving buyers the chance to handle products and meet the people who make them before committing to an order. </p> 1530<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{217}" paraid="1083660234">The takeaway for independents is a hopeful one. Social media isn't only competing with the high street for attention, it's actively sending younger shoppers towards it, and the shops with a clear identity, great product and an experience worth sharing are the ones they'll happily travel for. </p> 1531<hr /> 1532<p lang="EN-US" paraeid="{835d469b-fd7b-43ed-ac2c-9bcc03fe2d91}{70}" paraid="320369299"><i>If you like what you've seen here, why not join us in person for the retail event of the season? <a href="https://www.springfair.com/" rel="noreferrer noopener" target="_blank">Spring Fair</a> runs from 7-10 September 2027 at the NEC, Birmingham. <a href="https://www.springfair.com/visitor-registration?utm_source=&utm_medium=&utm_campaign=" rel="noreferrer noopener" target="_blank">Register for free here</a>, and <a href="https://www.springfair.com/newsletter" rel="noreferrer noopener" target="_blank">join our newsletter</a> for the latest updates before the show. </i></p> 1533<p paraeid="{6befb2d3-fdc5-498a-a074-024853f17aec}{14}" paraid="738692707"> </p> 1534 </div> 1535 1536 1537 1538 1539 1540 </div> 1541 1542 </div> 1543 <div class="m-libraries-news-entry__aside"> 1544 1545 <div class="m-libraries-news-entry__author"> 1546 1547 1548 <div class="m-libraries-news-entry__author-name"> 1549 Esra Crockford 1550 </div> 1551 1552 1553 1554 </div> 1555 1556 1557 1558 <div class="m-libraries-news-entry__aside-panel"> 1559 <h2 class="m-libraries-news-entry__aside-panel-title"> 1560 Featured Articles 1561 </h2> 1562 <div class="m-libraries-news-entry__aside-panel-body"> 1563 <div class="js-library-list-outer" searchgroup="00000001-news">
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2069<script type="application/ld+json">{"publisher":{"@id":"https://www.springfair.com/#organization"},"datePublished":"September, 23 2026 10:19:00 +0000","@context":"https://schema.org","@type":"NewsArticle","headline":"Why Gen Z Is Travelling for Viral Independent Shops ","image":{"@type":"ImageObject","url":"https://cdn.asp.events/CLIENT_Ascentia_4E961A52_5056_B739_54289B84DF34E888/sites/SF2027/media/libraries/news/inside-retail/new-blog-size-test-50-.jpg"},"mainEntityOfPage":{"@type":"WebPage","@id":"https://www.springfair.com/news/gen-z-travelling-viral-independent-shops-"},"description":"<p aria-level=\"1\" lang=\"EN-US\" paraeid=\"{835d469b-fd7b-43ed-ac2c-9bcc03fe2d91}{182}\" paraid=\"1728587355\" role=\"heading\">All things digital have long been cast as the villain of the high street story, but new figures suggest Gen Z might be rewriting that plot. According to new Amex research, four in five Gen Z consumers have visited an independent business after discovering it on social media, and the longest trip they've made to get there averages 95 minutes. </p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{36}\" paraid=\"154810267\">As <a href=\"https://www.thisismoney.co.uk/money/markets/article-16127437/Gen-Z-gives-High-Street-boost-flocking-TikTok-famous-stores.html\" rel=\"noreferrer noopener\" target=\"_blank\">This is Money</a> reported, that willingness to travel is giving smaller shops a welcome lift, with Randalls sweet shop in Market Harborough and Humble Crumble in London's Borough Market among the businesses feeling the benefit. The study was commissioned by American Express, which has a clear interest in small business spending, but the behaviour it describes will feel familiar to anyone who has seen a queue form outside a shop that went viral the week before. </p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{45}\" paraid=\"1417777385\" role=\"heading\">What is the 'viral pilgrimage' economy? </h2>\n\n<p><widget content=\"@chev@blockquote class=@quot@tiktok-embed@quot@ cite=@quot@https://www.tiktok.com/@placesfrankiegoes/video/7508002821346790678@quot@ data-video-id=@quot@7508002821346790678@quot@ style=@quot@max-width: 605px;min-width: 325px;@quot@ > @chev@section> @chev@a target=@quot@_blank@quot@ title=@quot@@placesfrankiegoes@quot@ href=@quot@https://www.tiktok.com/@placesfrankiegoes?refer=embed@quot@>@placesfrankiegoes@chev@/a> I canât tell you the amount of times this place has saved me when Iâve needed a cute, unique last minute gift. Also shopping local is cool!!!!! \ud83d\udecdï¸@Heliotique @chev@a title=@quot@giftshop@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/giftshop?refer=embed@quot@>#giftshop@chev@/a> @chev@a title=@quot@london@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/london?refer=embed@quot@>#london@chev@/a> @chev@a title=@quot@nwlondon@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/nwlondon?refer=embed@quot@>#nwlondon@chev@/a> @chev@a title=@quot@willesdengreen@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/willesdengreen?refer=embed@quot@>#willesdengreen@chev@/a> @chev@a title=@quot@supportlocalbusiness@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/supportlocalbusiness?refer=embed@quot@>#supportlocalbusiness@chev@/a> @chev@a title=@quot@independentbusiness@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/independentbusiness?refer=embed@quot@>#independentbusiness@chev@/a> @chev@a title=@quot@londonshopping@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londonshopping?refer=embed@quot@>#londonshopping@chev@/a> @chev@a target=@quot@_blank@quot@ title=@quot@⬠Espresso - Instrumental - Penelope Speed@quot@ href=@quot@https://www.tiktok.com/music/Espresso-Instrumental-7409117988890904577?refer=embed@quot@>⬠Espresso - Instrumental - Penelope Speed@chev@/a> @chev@/section> @chev@/blockquote> @chev@script async src=@quot@https://www.tiktok.com/embed.js@quot@>@chev@/script>\" contenteditable=\"false\" rendermethodselect=\"renderIt\" widgetdisplayname=\"3rd Party Code\" widgetname=\"Snippet\" widgettype=\"Core\"><widgetinfobar contenteditable=\"false\"><i class=\"fal fa-code\" contenteditable=\"false\"></i>3rd Party Code</widgetinfobar></widget><br />\nIt's the name Amex has given to a habit that's become second nature for Gen Z (those born between 1997 and 2012): spotting a shop, café or product on TikTok or Instagram, then making a special trip to experience it in person. </p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{56}\" paraid=\"2037812177\">The numbers behind it are striking. Nearly two-thirds (62%) of Gen Z research businesses on social media before deciding to visit, and 58% say it has introduced them to an independent they would never otherwise have found. They don't hang about either, with 53% visiting within a week of first seeing a business online and almost one in five planning an entire day out around the trip. </p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{61}\" paraid=\"683638840\" role=\"heading\">
2069How much is social media driving high street footfall? </h2>\n\n<p><widget content=\"@chev@blockquote class=@quot@tiktok-embed@quot@ cite=@quot@https://www.tiktok.com/@olinochkalina/video/7568932402161110279@quot@ data-video-id=@quot@7568932402161110279@quot@ style=@quot@max-width: 605px;min-width: 325px;@quot@ > @chev@section> @chev@a target=@quot@_blank@quot@ title=@quot@@olinochkalina@quot@ href=@quot@https://www.tiktok.com/@olinochkalina?refer=embed@quot@>@olinochkalina@chev@/a> literally obsessed \ud83d\ude0d\ud83d\ude0d\ud83d\ude0d\ud83d\ude0dthe cutest shop with that perfect vintage touch \ud83d\udccdAfter Noah, N1 1QP @afternoahhome @chev@a title=@quot@londongems@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londongems?refer=embed@quot@>#londongems@chev@/a> @chev@a title=@quot@londonfinds@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londonfinds?refer=embed@quot@>#londonfinds@chev@/a> @chev@a title=@quot@londonshopping@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londonshopping?refer=embed@quot@>#londonshopping@chev@/a> @chev@a title=@quot@londonchristmas@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/londonchristmas?refer=embed@quot@>#londonchristmas@chev@/a> @chev@a title=@quot@london@quot@ target=@quot@_blank@quot@ href=@quot@https://www.tiktok.com/tag/london?refer=embed@quot@>#london@chev@/a> @chev@a target=@quot@_blank@quot@ title=@quot@⬠original sound - Evening Jazz Radio@quot@ href=@quot@https://www.tiktok.com/music/original-sound-7543760698779290390?refer=embed@quot@>⬠original sound - Evening Jazz Radio@chev@/a> @chev@/section> @chev@/blockquote> @chev@script async src=@quot@https://www.tiktok.com/embed.js@quot@>@chev@/script>\" contenteditable=\"false\" rendermethodselect=\"renderIt\" widgetdisplayname=\"3rd Party Code\" widgetname=\"Snippet\" widgettype=\"Core\"><widgetinfobar contenteditable=\"false\"><i class=\"fal fa-code\" contenteditable=\"false\"></i>3rd Party Code</widgetinfobar></widget><br />\nMore than many retailers might assume. Wider research from <a href=\"https://www.americanexpress.com/en-us
2069/newsroom/\" rel=\"noreferrer noopener\" target=\"_blank\">Amex</a> and <a href=\"https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=&cad=rja&uact=8&ved=2ahUKEwjM_sytu4SXAxUNV0EAHR2SMS4QFnoECBkQAQ&url=https%3A%2F%2Fwww.retaileconomics.co.uk%2F&usg=AOvVaw0pLc4Z5V3MQ-b7kupdw5sL&opi=89978449\" rel=\"noreferrer noopener\" target=\"_blank\">Retail Economics</a> estimates social media now drives <a href=\"https://www.retailgazette.co.uk/blog/2026/09/why-social-media-is-sending-gen-z-back-to-the-high-street/\" rel=\"noreferrer noopener\" target=\"_blank\">1.7 billion visits</a> to UK high streets every year, which works out at over 30 million a week. Among Gen Z, 88% have visited a shop or hospitality venue in the past year because of something they saw on social, and 35% have travelled to another city or region to buy a product they first saw trending. </p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{76}\" paraid=\"2074966756\">For independents, the most encouraging figure is where that money ends up. <a href=\"https://uk.fashionnetwork.com/news/Gen-z-loves-indie-retail-will-travel-miles-after-social-media-discovery-amex-research,1862838.html\" rel=\"noreferrer noopener\" target=\"_blank\">Retail Economics estimates</a> that independent businesses capture almost half (47%) of all social-influenced high street spending by Gen Z. At a time when big chains are pushing harder into home delivery, as <a href=\"https://www.autumnfair.com/news/primark-delivering-customer-front-doors-happens-footfall\" rel=\"noreferrer noopener\" target=\"_blank\">Primark's latest move</a> shows, that's a meaningful counterweight for smaller shops competing for footfall. </p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{89}\" paraid=\"1059854582\" role=\"heading\">Why are Gen Z shoppers choosing independent shops over big brands? </h2>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{95}\" paraid=\"865742115\">A lot of it comes down to discovery. Keith McDonald of American Express described Gen Z as a generation that wants to feel like pioneers, finding somewhere special before everyone else and having something worth sharing with friends. You can't really get that feeling from a national chain with the same stock in every town. </p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{100}\" paraid=\"2091810464\">It ties in with <a href=\"https://fashionunited.com/news/retail/hyper-personalised-and-tech-centric-gen-z-seek-experiences-beyond-retail-in-stores/2025102068775\" rel=\"noreferrer noopener\" target=\"_blank\">earlier Amex research</a>, which found 65% of Gen Z believe high streets should deliver something they can't get online. Independents have a natural advantage here because they're built on personality, curation and a point of view, which is exactly why getting <a href=\"https://www.autumnfair.com/news/getting-brand-story-right-never-mattered-more\" rel=\"noreferrer noopener\" target=\"_blank\">your brand story</a> right matters so much when your shop might be discovered by someone scrolling 60 miles away. </p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{118}\" paraid=\"2026167450\" role=\"heading\">What makes an independent shop worth a 95-minute journey? </h2>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{124}\" paraid=\"949738840\">Once they arrive, Gen Z shoppers are prepared to wait, spending an average of <a href=\"https://www.asiantrader.biz/scroll-to-store-retailers-gen-z-footfall\" rel=\"noreferrer noopener\" target=\"_blank\">almost an hour</a> queuing for trending products. That's a lot of goodwill, so the experience has to live up to the hype. </p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{133}\" paraid=\"713318476\">What gets people travelling varies by category. In gift, it's often a signature product or a playful, photogenic range that customers can't find anywhere else, and the rise of <a href=\"https://www.autumnfair.com/news/earth-day-rise-eco-friendly-gifting\" rel=\"noreferrer noopener\" target=\"_blank\">eco-friendly gifting</a> shows sustainability increasingly forms part of that appeal. </p>\n\n<p lang=\"EN-US\" paraeid=\"{ab698344-702f-47a8-a56a-dd4222981479}{178}\" paraid=\"984606850\">For fashion boutiques, it's independent labels and statement pieces from smaller fashion accessories suppliers, the kind of emerging talent buyers were tracking at <a href=\"https://www.autumnfair.com/news/graduate-fashion-week-2026-retail-trends-buyers-watch-\" rel=\"noreferrer noopener\" target=\"_blank\">Graduate Fashion Week</a>. </p>\n\n<p lang=\"EN-US\" paraeid=\"{5722e7c2-9903-436e-8866-572a35f97b01}{24}\" paraid=\"79928438\">In interiors and garden retail, styled spaces that photograph beautifully tend to do the heavy lifting, which is where keeping on top of homeware and <a href=\"https://www.autumnfair.com/news/ss26-homeware-outdoor-living-trends-bda-london\" rel=\"noreferrer noopener\" target=\"_blank\">outdoor living trends</a> pays off. </p>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{150}\" paraid=\"78713310\" role=\"heading\">
2069How can independent retailers turn social buzz into repeat custom? </h2>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{156}\" paraid=\"1125120038\">The good news is that viral visitors don't have to be one-offs, with three in five Gen Z shoppers returning after their first trip. Getting that second visit usually comes down to a few practical things: </p>\n\n<ul>\n\t<li paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{161}\" paraid=\"340479742\">Post the shop, not just the stock. Behind-the-scenes clips, new deliveries and the people behind the counter give followers a reason to visit. </li>\n\t<li paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{176}\" paraid=\"469743767\">Make the in-store moment shareable. Packaging, window displays and small touches all feed the next wave of posts. </li>\n\t<li paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{183}\" paraid=\"9353021\">Capture details while they're there. A newsletter sign-up or simple loyalty scheme turns a day-tripper into a regular, and our guide to <a href=\"https://www.autumnfair.com/news/build-customer-loyalty\" rel=\"noreferrer noopener\" target=\"_blank\">building customer loyalty</a> covers the basics. </li>\n\t<li paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{194}\" paraid=\"1387648362\">Decide what social media is for. Some independents are testing selling on <a href=\"https://www.autumnfair.com/news/independent-retailers-sell-tiktok-shop-\" rel=\"noreferrer noopener\" target=\"_blank\">TikTok Shop</a>, but this research suggests its bigger value may be getting people through the door. </li>\n</ul>\n\n<h2 aria-level=\"2\" class=\"u-font-family-primary u-font-size-h3\" paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{205}\" paraid=\"2140283936\" role=\"heading\">Where can independent retailers find products that get people talking? </h2>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{212}\" paraid=\"1967461117\">The products that travel well on social tend to be distinctive, well made and not widely stocked, which usually means sourcing from smaller makers and brands. Spring Fair brings wholesale gift suppliers, homeware brands and fashion accessories suppliers together under one roof, giving buyers the chance to handle products and meet the people who make them before committing to an order. </p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{217}\" paraid=\"1083660234\">The takeaway for independents is a hopeful one. Social media isn't only competing with the high street for attention, it's actively sending younger shoppers towards it, and the shops with a clear identity, great product and an experience worth sharing are the ones they'll happily travel for. </p>\n\n<hr />\n<p lang=\"EN-US\" paraeid=\"{835d469b-fd7b-43ed-ac2c-9bcc03fe2d91}{70}\" paraid=\"320369299\"><i>If you like what you've seen here, why not join us in person for the retail event of the season? <a href=\"https://www.springfair.com/\" rel=\"noreferrer noopener\" target=\"_blank\">Spring Fair</a> runs from 7-10 September 2027 at the NEC, Birmingham. <a href=\"https://www.springfair.com/visitor-registration?utm_source=&utm_medium=&utm_campaign=\" rel=\"noreferrer noopener\" target=\"_blank\">Register for free here</a>, and <a href=\"https://www.springfair.com/newsletter\" rel=\"noreferrer noopener\" target=\"_blank\">join our newsletter</a> for the latest updates before the show. </i></p>\n\n<p paraeid=\"{6befb2d3-fdc5-498a-a074-024853f17aec}{14}\" paraid=\"738692707\"> </p>\n"}</script>
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