https://wobb.ai/assets/LickciousCaseStudy-CtWIjG0H.js

1import{j as e}from"./index-CkX-opb_.js";import{C as t}from"./CaseStudyTemplate-BGe20hDK.js";import{l as a}from"./Best_honeymoon_kits_1751718167684-DX_I3d-8.js";import"./chevron-left-CZ0awtNn.js";import"./copy-BLlPQINR.js";import"./circle-check-big-BT_XBuWC.js";import"./star-1mP_ywkG.js";import"./chevron-right-DtV4nTuG.js";const i="/assets/Screenshot%202025-07-05%20at%205.59.38%20PM_1751718581488-CzCkPo0r.png";function p(){return e.jsx(t,{id:"lickcious",companyName:"Lickcious",industry:"Adult Wellness",heroImage:a,heroTitle:"How Lickcious Scaled 3X Revenue in Month 1 with Bold UGC Strategy",heroSubtitle:"India's first edible oral pleasure spray brand transformed intimate conversations through culturally relevant creator partnerships",website:"www.lickcious.com",isDofollow:!0,aboutBrand:"Lickcious is India's first edible oral pleasure spray brand, designed to make foreplay taste better — literally. Our sprays are dermatologist-tested, pH-balanced, and food-grade — made for fun, safe, bold intimacy. In a market cluttered with pills and lubes, we're building a culturally relevant brand for the next-gen Indian bedroom — one that's cheeky, tasteful, and unforgettable.",products:["Wobb Launchpad","UGC Campaigns","Creator Partnerships","Performance Analytics"],challenge:"Launching multiple products in a crowded beauty market meant Lickcious needed more than just great products — it needed widespread, authentic buzz, fast. Finding the right influencers, coordinating campaigns at scale, and accurately measuring ROI were key challenges in the highly regulated and sensitive adult wellness space.",solution:`Wobb brought together a powerful lineup of top influencers, including couple creators, relationship experts, podcast hosts, and humor content creators to drive massive awareness for Lickcious's new launches. Through concepts like <a href='https://lickcious.com/collections/all' target='_blank' rel='dofollow' class='text-wobb-primary hover:underline'>bedroom foreplay essentials</a>, <a href='https://lickcious.com/pages/combos' target='_blank' rel='dofollow' class='text-wobb-primary hover:underline'>honeymoon kits</a>, and Guess the flavour campaign themes.
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3Using Wobb's platform, Lickcious could instantly discover the right influencers using advanced search filters, manage 90+ creator campaigns, and track performance with precision. The Wobb Launchpad program provided unlimited barter creators on an always-on mode, ensuring consistent content flow and brand presence.`,approach:[{title:"Strategic Creator Selection",description:"Activated over 50+ creators across diverse content categories including couple creators for authentic relationship content, relationship experts for credibility, podcast creators for deeper conversations, and humor creators for viral moments."},{title:"Always-On Barter Campaign",description:"Through Wobb Launchpad program, maintained continuous creator partnerships with unlimited barter collaborations, ensuring consistent brand visibility and content creation."},{title:"Culturally Relevant Themes",description:"Developed campaign concepts that resonated with Indian audiences - bedroom essentials, honeymoon preparation, and interactive flavor guessing games that made intimate topics approachable and fun."},{title:"Multi-Format Content Strategy",description:"Leveraged various content formats from educational relationship advice to humorous takes on intimacy, creating diverse touchpoints for different audience segments."}],results:[{title:"3X Revenue Growth",description:"Achieved 3X revenue scaling in just the first month of campaign launch, exceeding all initial projections."},{title:"50+ Creator Activations",description:"Successfully onboarded and managed over 50 creators across multiple content categories and platforms."},{title:"Reduced RoAS",description:"Significantly reduced Return on Ad Spend through high-quality UGC content that drove organic engagement and conversions."},{title:"Distinct Brand Identity",description:"Established Lickcious as a culturally relevant, approachable brand in the traditionally conservative Indian intimate wellness market."}],testimonial:{quote:"Wobb Launchpad was a game-changer for us. The quality and scale of UGC gave Lickcious a distinct brand identity, significantly reduced our RoAS, and helped us 3

3X sales in the very first month. The Wobb team just gets it.",author:"Rishav Pragrotra",position:"Creator Coordinator, Lickcious",avatar:i},nextCaseStudy:{id:"plum-bodylovin",companyName:"Plum BodyLovin'"}})}export{p as default};