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150padding-left: unset; 151} 152.block-navigation-sidebar:after { 153 display: none; 154} 155}</style> 156 157 158<div class="sidebar alignment--right width--large header--" > 159 160 161 162 <div class="sidebar__content"> 163 164 165 166 <div class="profile-img size-medium shape-square" > 167 <img class="profile-img__img" src="https://media.journoportfolio.com/users/477882/images/profiles/9bfde136-7f77-4f59-bdf3-7ab6668fa5ca.jpg"> 168 </div> 169 170 171 <div class="social-icons style-colour"> 172 173 174<a target="_blank" href="https://www.linkedin.com/in/meaganwhenao/" aria-label="Linkedin"> 175 <i class="social-icon"><svg version="2.0" style="fill: #0177b5 !important;"><use href="#linkedin" /></svg></i> 176</a> 177 178<a target="_blank" href="mailto:[email protected]" aria-label="Email"> 179 <i class="social-icon"><svg version="2.0" style="fill: #333 !important;"><use href="#email" /></svg></i> 180</a> 181 182<a target="_blank" href="tel:407-272-0356" aria-label="Phone"> 183 <i class="social-icon"><svg version="2.0" style="fill: #ff6a6a !important;"><use href="#phone" /></svg></i> 184</a> 185 186 187 </div> 188 189 190 <h1 class="logo"> 191 <a href="/" data-portfolio-title>Meagan Henao</a> 192 </h1> 193 194 195 196 197 198 <nav class="menu"> 199 <ul> 200 201 <li><a target="_self" class="" href="/">Home</a> 202 203 204 </li> 205 206 <li><a target="_self" class="" href="/about/">About</a> 207 208 209 </li> 210 211 <li><a target="_self" class="" href="/featured-work/">Case Study: Scale Social Proof Program</a> 212 213 214 </li> 215 216 <li><a target="_self" class="" href="/case-study-2/">Case Study: Award Winning Campaign</a> 217 218 219 </li> 220 221 <li><a target="_self" class="" href="/case-study-3/">Case Study: Concept, Pitch & Execute</a> 222 223 224 </li> 225 226 <li><a target="_self" class="" href="/case-study-4/">Case Study: AI Transformation</a> 227 228 229 </li> 230 231 <li><a target="_self" class="" href="/what-my-colleagues-say/">Recommendations</a> 232 233 234 </li> 235 236 </ul> 237 </nav> 238 239 240 </div> 241 </div> 242</div> 243 244 245 246 247</div> 248 249 250 <div class="page " id="page-1853467"> 251 <div class="content" id="content"> 252 253 254 255 256<section class="section" data-background-src="" style="background-position: ;" data-order="1" data-id="4252962" id="section-4252962"> 257 258 259 260 261 262 263 264 <div class="section__content" data-layout-mode="normal"> 265 266 267 <div class="column" data-column="1"> 268 269 <div 270 class="block block--block-element block-spacer" 271 data-definition-name="Spacer" 272 data-definition-type="generic" 273 data-id="11373871" 274 data-order="1" 275 id="block-11373871" 276 277> 278 <div style="height: 50px;" class="spacer "> 279 280 281</div> 282 283 284 285</div> 286 287 <div 288 class="block block--inline block-heading" 289 data-definition-name="Heading" 290 data-definition-type="generic" 291 data-id="11373872" 292 data-order="2" 293 id="block-11373872" 294 295> 296 <h1 data-alignment="center" class="heading animate-in">Scaling HGV's Social Proof Program Into A Multi-Segment Content & Community Engine</h1> 297 298 299 300</div> 301 302 <div 303 class="block block--inline block-text" 304 data-definition-name="Text" 305 data-definition-type="generic" 306 data-id="11373873" 307 data-order="3" 308 id="block-11373873" 309 310> 311 <section class="block-text" data-alignment="left"> 312 <div class="wrapper--small animate-in" data-richtext="content"> 313 <p>Originally launched in 2018 to spotlight real member stories on HGVâs blog and amplify the member voice, the Explorer program has tripled in size and evolved into a vibrant influencer community under my leadership.</p> 314 </div> 315</section> 316 317 318 319</div> 320 321 </div> 322 323 324 325 326 327 </div> 328</section> 329 330 331 332 333 334<section class="section" data-background-src="" style="background-position: ;" data-order="2" data-id="4252963" id="section-4252963"> 335 336 337 338 339 340 341 342 <div class="section__content" data-layout-mode="normal"> 343 344 345 <div class="column" data-column="1"> 346 347 <div 348 class="block block--block-element block-image" 349 data-definition-name="Image" 350 data-definition-type="generic" 351 data-id="11373874" 352 data-order="1" 353 id="block-11373874" 354 355> 356 357 358 <div class="wrapper animate-in width--full blog-pull--none crop-ratio--square crop" > 359 360 <div class="img-cropper" > 361 362 <div class="img-ratio" > 363 364 365 366 367 368 369 370 371 <a href="https://www.hiltongrandvacations.com/discover-the-soul-of-new-orleans-staying-at-club-la-pension" target="_blank" class="overlay__inner"> 372 373 <div> 374 <h4></h4> 375 376 </div> 377 378 379 </a> 380 381 382 383 384 <img style="object-position: 50% 50%;" data-src="https://media.journoportfolio.com/users/477882/images/6693ef0c-0cde-4104-b461-d507c2f94e75.png"> 385 386 </div> 387 </div> 388 389</div> 390 391 392 393 394</div> 395 396 </div> 397 398 <div class="column" data-column="2"> 399 400 <div 401 class="block block--inline block-text" 402 data-definition-name="Text" 403 data-definition-type="generic" 404 data-id="11373875" 405 data-order="1" 406 id="block-11373875" 407 408> 409 <section class="block-text" data-alignment="left"> 410 <div class="wrapper--small animate-in" data-richtext="content"> 411 <p>The Explorers program initially had 10â12 contributors and limited reach.</p> 412<p><strong> Goal:</strong> Transform it into a scalable, high-impact engine that drives:<br/></p> 413<ul><li>Content creation</li><li>Member engagement</li><li>Consumer insights</li><li>Brand loyalty</li><li>Purchase upgrades</li></ul> 414 </div> 415</section> 416 417 418 419</div> 420 421 </div> 422 423 424 425 426 427 </div> 428</section> 429 430 431 432 433 434<section class="section" data-background-src="" style="background-position: ;" data-order="3" data-id="4253017" id="section-4253017"> 435 436 437 438 439 440 441 442 <div class="section__content" data-layout-mode="normal"> 443 444 445 <div class="column" data-column="1"> 446 447 <div 448 class="block block--inline block-heading" 449 data-definition-name="Heading" 450 data-definition-type="generic" 451 data-id="11374046" 452 data-order="1" 453 id="block-11374046" 454 455> 456 <h3 data-alignment="center" class="heading animate-in">My Role</h3> 457 458 459 460</div> 461 462 <div 463 class="block block--inline block-text" 464 data-definition-name="Text" 465 data-definition-type="generic" 466 data-id="11374047" 467 data-order="2" 468 id="block-11374047" 469 470> 471 <section class="block-text" data-alignment="center"> 472 <div class="wrapper--small animate-in" data-richtext="content"> 473 <p>I led the strategy, expansion, and cross-functional execution of the Explorers program.</p> 474 </div> 475</section> 476 477 478 479</div> 480 481 </div> 482 483 484 485 486 487 </div> 488</section> 489 490 491 492 493 494<section class="section" data-background-src="" style="background-position: ;" data-order="4" data-id="4252964" id="section-4252964"> 495 496 497 498 499 500 501 502 <div class="section__content" data-layout-mode="normal"> 503 504 505 <div class="column" data-column="1"> 506 507 <div 508 class="block block--inline block-text" 509 data-definition-name="Text" 510 data-definition-type="generic" 511 data-id="11373876" 512 data-order="1" 513 id="block-11373876" 514 515> 516 <section class="block-text" data-alignment="left"> 517 <div class="wrapper--small animate-in" data-richtext="content"> 518 <p>I was responsible for:</p> 519<ul><li>Building the future-state vision<br/></li><li>Marketing the program internally to gain buy-in<br/></li><li>Directing recruitment, onboarding, and contributor support<br/></li><li>Aligning Copy & Design, Club, DBM, Legal, Development, Consumer Insights and Social Media teams</li><li>Leading messaging and storytelling direction</li></ul> 520 </div> 521</section> 522 523 524 525</div> 526 527 </div> 528 529 530 531 532 533 </div> 534</section> 535 536 537 538 539 540<section class="section" data-background-src="" style="background-position: ;" data-order="5" data-id="4253116" id="section-4253116"> 541 542 543 544 545 546 547 548 <div class="section__content" data-layout-mode="normal"> 549 550 551 <div class="column" data-column="1"> 552 553 <div 554 class="block block--block-element block-image" 555 data-definition-name="Image" 556 data-definition-type="generic" 557 data-id="11374287" 558 data-order="1" 559 id="block-11374287" 560 561> 562 563 564 <div class="wrapper animate-in width--custom blog-pull--none alignment--center crop-ratio--nocrop " > 565 566 <div class="img-cropper" style="width: 100px;" > 567 568 <div class="img-ratio" style="padding-top: 86.11111111111111%;"> 569 570 571 572 573 574 575 576 577 <div class="overlay__inner"> 578 579 <div> 580 <h4></h4> 581 582 </div> 583 584 585 </div> 586 587 588 589 590 <img style="object-position: 50% 50%;" data-src="https://media.journoportfolio.com/system/images/714eaa16-64fb-4891-ba04-7b8ef2c1d285.jpg"> 591 592 </div> 593 </div> 594 595</div> 596 597 598 599 600</div> 601 602 </div> 603 604 <div class="column" data-column="2"> 605 606 <div 607 class="block block--inline block-text" 608 data-definition-name="Text" 609 data-definition-type="generic" 610 data-id="11374288" 611 data-order="1" 612 id="block-11374288" 613 614> 615 <section class="block-text" data-alignment="justify"> 616 <div class="wrapper--small animate-in" data-richtext="content"> 617 <p><em>"By scaling the Explorers Program weâre enabling HGV to tap into authentic, real-world testimonials that build trust, validate the Member experience and influence purchase decisions."</em><br/><br/><b><i>Gordon Gurnik, Senior Executive Vice President, Chief Operating Officer</i></b><b><i><br/></i></b></p> 618 </div> 619</section> 620 621 622 623</div> 624 625 </div> 626 627 628 629 630 631 </div> 632</section> 633 634 635 636 637 638<section class="section" data-background-src="" style="background-position: ;" data-order="6" data-id="4253152" id="section-4253152"> 639 640 641 642 643 644 645 646 <div class="section__content" data-layout-mode="normal"> 647 648 649 <div class="column" data-column="1"> 650 651 <div 652 class="block block--inline block-heading" 653 data-definition-name="Heading" 654 data-definition-type="generic" 655 data-id="11374385" 656 data-order="1" 657 id="block-11374385" 658 659> 660 <h4 data-alignment="left" class="heading animate-in">Scalable Structure, Three Contributor Segments</h4> 661 662 663 664</div> 665 666 <div 667 class="block block--block-element block-spacer" 668 data-definition-name="Spacer" 669 data-definition-type="generic" 670 data-id="11374386" 671 data-order="2" 672 id="block-11374386" 673 674> 675 <div style="height: 50px;" class="spacer spacer--line"> 676 677 678 <div class="line width--small style--line-solid-thick alignment--left valignment--top"></div> 679 680</div> 681 682 683 684</div> 685 686 </div> 687 688 <div class="column" data-column="2"> 689 690 <div 691 class="block block--inline block-text" 692 data-definition-name="Text" 693 data-definition-type="generic" 694 data-id="11374387" 695 data-order="1" 696 id="block-11374387" 697 698> 699 <section class="block-text" data-alignment="left"> 700 <div class="wrapper--small animate-in" data-richtext="content"> 701 <p>1. Blog Explorers<br/> â Story-driven content creators<br/>
701 â Authentic owner voice</p> 702 </div> 703</section> 704 705 706 707</div> 708 709 </div> 710 711 <div class="column" data-column="3"> 712 713 <div 714 class="block block--inline block-text" 715 data-definition-name="Text" 716 data-definition-type="generic" 717 data-id="11374388" 718 data-order="1" 719 id="block-11374388" 720 721> 722 <section class="block-text" data-alignment="left"> 723 <div class="wrapper--small animate-in" data-richtext="content"> 724 <p>2. Forum Moderators<br/> â Peer-to-peer engagement<br/> â Build trust & community</p> 725 </div> 726</section> 727 728 729 730</div> 731 732 </div> 733 734 <div class="column" data-column="4"> 735 736 <div 737 class="block block--inline block-text" 738 data-definition-name="Text" 739 data-definition-type="generic" 740 data-id="11374413" 741 data-order="1" 742 id="block-11374413" 743 744> 745 <section class="block-text" data-alignment="left"> 746 <div class="wrapper--small animate-in" data-richtext="content"> 747 <p>3. Insights Panel<br/> â 200+ owners for research & feedback<br/> â Real-time insight for marketing & product decisions</p> 748 </div> 749</section> 750 751 752 753</div> 754 755 </div> 756 757 758 759 760 761 </div> 762</section> 763 764 765 766 767 768<section class="section" data-background-src="" style="background-position: ;" data-order="7" data-id="4253272" id="section-4253272"> 769 770 771 772 773 774 775 776 <div class="section__content" data-layout-mode="normal"> 777 778 779 <div class="column" data-column="1"> 780 781 <div 782 class="block block--block-element block-image" 783 data-definition-name="Image" 784 data-definition-type="generic" 785 data-id="11374704" 786 data-order="1" 787 id="block-11374704" 788 789> 790 791 792 <div class="wrapper animate-in width--full blog-pull--none crop-ratio--nocrop " > 793 794 <div class="img-cropper" > 795 796 <div class="img-ratio" style="padding-top: 244.14414414414415%;"> 797 798 799 800 801 802 803 804 805 <div class="overlay__inner"> 806 807 <div> 808 <h4></h4> 809 810 </div> 811 812 813 </div> 814 815 816 817 818 <img style="object-position: 50% 50%;" data-src="https://media.journoportfolio.com/users/477882/images/8005f8a8-d9a4-47f5-8852-ad11c11990aa.png"> 819 820 </div> 821 </div> 822 823</div> 824 825 826 827 828</div> 829 830 </div> 831 832 <div class="column" data-column="2"> 833 834 <div 835 class="block block--block-element block-image" 836 data-definition-name="Image" 837 data-definition-type="generic" 838 data-id="11374705" 839 data-order="1" 840 id="block-11374705" 841 842> 843 844 845 <div class="wrapper animate-in width--full blog-pull--none crop-ratio--nocrop " > 846 847 <div class="img-cropper" > 848 849 <div class="img-ratio" style="padding-top: 133.70577281191805%;"> 850 851 852 853 854 855 856 857 858 <div class="overlay__inner"> 859 860 <div> 861 <h4></h4> 862 863 </div> 864 865 866 </div> 867 868 869 870 871 <img style="object-position: 50% 50%;" data-src="https://media.journoportfolio.com/users/477882/images/53e1e69c-83b3-4695-bfdd-c895b50b0172.png"> 872 873 </div> 874 </div> 875 876</div> 877 878 879 880 881</div> 882 883 </div> 884 885 886 887 888 889 </div> 890</section> 891 892 893 894 895 896<section class="section" data-background-src="" style="background-position: ;" data-order="8" data-id="4253212" id="section-4253212"> 897 898 899 900 901 902 903 904 <div class="section__content" data-layout-mode="normal"> 905 906 907 <div class="column" data-column="1"> 908 909 <div 910 class="block block--inline block-heading" 911 data-definition-name="Heading" 912 data-definition-type="generic" 913 data-id="11374534" 914 data-order="1" 915 id="block-11374534" 916 917> 918 <h2 data-alignment="center" class="heading animate-in">Execution</h2> 919 920 921 922</div> 923 924 <div 925 class="block block--block-element block-spacer" 926 data-definition-name="Spacer" 927 data-definition-type="generic" 928 data-id="11374535" 929 data-order="2" 930 id="block-11374535" 931 932> 933 <div style="height: 50px;" class="spacer spacer--line"> 934 935 936 <div class="line width--full style--bullet alignment--center valignment--center"></div> 937 938</div> 939 940 941 942</div> 943 944 <div 945 class="block block--inline block-text" 946 data-definition-name="Text" 947 data-definition-type="generic" 948 data-id="11374536" 949 data-order="3" 950 id="block-11374536" 951 952> 953 <section class="block-text" data-alignment="left"> 954 <div class="wrapper--small animate-in" data-richtext="content"> 955 <p>How I operationalized the program:</p> 956<ul><li>Built recruitment pipelines and multi-touch campaigns</li><li>Established vetting and selection criteria and processes</li><li>Created onboarding & training systems</li><li>Developed Explorer incentive program</li><li>Built alumni pipeline to sustain long-term advocacy</li><li>Integrated content flow back into marketing channels</li></ul> 957<p></p> 958 </div> 959</section> 960 961 962 963</div> 964 965 </div> 966 967 968 969 970 971 </div> 972</section> 973 974 975 976 977 978<section class="section" data-background-src="" style="background-position: ;" data-order="9" data-id="4253238" id="section-4253238"> 979 980 981 982 983 984 985 986 <div class="section__content" data-layout-mode="normal"> 987 988 989 <div class="column" data-column="1"> 990 991 <div 992 class="block block--inline block-heading" 993 data-definition-name="Heading" 994 data-definition-type="generic" 995 data-id="11374596" 996 data-order="1" 997 id="block-11374596" 998 999> 1000 <h3 data-alignment="center" class="heading animate-in">Results </h3> 1001 1002 1003 1004</div> 1005 1006 <div 1007 class="block block--inline block-text" 1008 data-definition-name="Text" 1009 data-definition-type="generic" 1010 data-id="11374598" 1011 data-order="3" 1012 id="block-11374598" 1013 1014> 1015 <section class="block-text" data-alignment="left"> 1016 <div class="wrapper--small animate-in" data-richtext="content"> 1017 <ul><li><strong>150% YoY</strong> growth in program participants (exceeded goal)</li><li><strong>600 Insight Panelists</strong> onboarded (exceeded goal)</li><li><strong>20 Forum Moderators</strong> recruited (exceeded goal)</li><li><strong>100% increase in content</strong> production (program launch year)<br/><br/></li></ul> 1018 </div> 1019</section> 1020 1021 1022 1023</div> 1024 1025 </div> 1026 1027 1028 1029 1030 1031 </div> 1032</section> 1033 1034 1035 1036 1037 1038<section class="section" data-background-src="" style="background-position: ;" data-order="10" data-id="4253261" id="section-4253261"> 1039 1040 1041 1042 1043 1044 1045 1046 <div class="section__content" data-layout-mode="normal"> 1047 1048 1049 <div class="column" data-column="1"> 1050 1051 <div 1052 class="block block--inline block-heading" 1053 data-definition-name="Heading" 1054 data-definition-type="generic" 1055 data-id="11374660" 1056 data-order="1" 1057 id="block-11374660" 1058 1059> 1060 <h3 data-alignment="left" class="heading animate-in">Leadership Takeaway</h3> 1061 1062 1063 1064</div> 1065 1066 </div> 1067 1068 <div class="column" data-column="2"> 1069 1070 <div 1071 class="block block--inline block-text" 1072 data-definition-name="Text" 1073 data-definition-type="generic" 1074 data-id="11374661" 1075 data-order="1" 1076 id="block-11374661" 1077 1078> 1079 <section class="block-text" data-alignment="left"> 1080 <div class="wrapper--small animate-in" data-richtext="content"> 1081 <p>I donât just produce content â I build systems, programs, and team
1081s that drive measurable growth.</p> 1082 </div> 1083</section> 1084 1085 1086 1087</div> 1088 1089 </div> 1090 1091 1092 1093 1094 1095 </div> 1096</section> 1097 1098 1099 1100 1101 </div> 1102 1103 <div class="footer" id="footer"> 1104 1105 1106 1107 1108 1109 1110 1111 1112 1113 1114 1115 1116 1117 1118 1119 1120 1121 1122 1123 1124 1125 1126 1127 1128<section class="section" data-background-src="" style="background-position: ;" data-order="0" data-footer="true" data-id="4251852" id="section-4251852"> 1129 1130 1131 1132 1133 1134 1135 1136 <div class="section__content" data-layout-mode="normal"> 1137 1138 1139 <div class="column" data-column="1"> 1140 1141 <div 1142 class="block block--inline block-heading" 1143 data-definition-name="Heading" 1144 data-definition-type="generic" 1145 data-id="11370949" 1146 data-order="1" 1147 id="block-11370949" 1148 1149> 1150 <h3 data-alignment="center" class="heading animate-in">Meagan W. Henao</h3> 1151 1152 1153 1154</div> 1155 1156 <div 1157 class="block block--inline block-text" 1158 data-definition-name="Text" 1159 data-definition-type="generic" 1160 data-id="11370950" 1161 data-order="2" 1162 id="block-11370950" 1163 1164> 1165 <section class="block-text" data-alignment="center"> 1166 <div class="wrapper--small animate-in" data-richtext="content"> 1167 <p>Associate Creative Director / Director of Growth Content & Strategy / Director Performance Creative<br/><br/><a href="https://www.journoportfolio.com/"></a></p> 1168 </div> 1169</section> 1170 1171 1172 1173</div> 1174 1175 </div> 1176 1177 1178 1179 1180 1181 </div> 1182</section> 1183 1184 1185 </div> 1186 1187 1188</div> 1189 1190 1191 1192 1193 1194 1195 1196 1197 1198 1199
1199<script type="text/javascript"> 1200 var PUBLISHED = true; 1201 1202 1203 1204 1205 1206 1207 1208 1209 var PAGE_ID = 1853467 1210 1211 1212 1213 1214 1215 1216 var PORTFOLIO_CAPTCHA_PUBLIC_KEY = "6Lc4J9AZAAAAAE_D0CZHclTobtIsztATjQR1bwYZ"; 1217 </script>
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