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124<h1>Êîíòåêñòíàÿ ðåêëàìà</h1><p align="justify"><a href="/contact2__.html" rel="nofollow"><img  border="0" name="imgSmall" hspace="9" alt="Ñäåëàòü çàêàç" vspace="9" src="/pictures/49_reklama_new014.jpg" align="right" /></a> Êîíòåêñòíàÿ ðåêëàìà î÷åíü âîñòðåáîâàíà â íàñòîÿùåå âðåìÿ. Êîììåðöèàëèçàöèÿ Ãëîáàëüíîé Ñåòè ïðèâåëà ê òîìó, ÷òî Èíòåðíåò ïðåâðàòèëñÿ â îãðîìíóþ êîììåð÷åñêî-ðåêëàìíóþ ïëîùàäêó, ðàçâèâàþùóþñÿ íåâèäàííûìè äîñåëå òåìïàìè. Õîðîøî ýòî èëè ïëîõî - âîïðîñ ðèòîðè÷åñêèé. Ðåàëüíîñòü ñîñòîèò â òîì, ÷òî ðåêëàìà â Ñåòè âîîáùå è êîíòåêñòíàÿ ðåêëàìà â ÷àñòíîñòè - ñàìûå ýôôåêòèâíûå âèäû äîíåñåíèÿ èíôîðìàöèè î ïðîäóêòå äî ïîòåíöèàëüíîãî ïîêóïàòåëÿ. Êîíòåêñò, â ïåðåâîäå ñ ëàòûíè - ñîåäèíåíèå, ñâÿçü. Ñîîòâåòñòâåííî, êîíòåêñòíîé íàçûâàåòñÿ ðåêëàìà, íàïðÿìóþ ñâÿçàííàÿ ñ ñîäåðæàíèåì èíòåðíåò ñòðàíèöû, ñàéòà â öåëîì èëè ñ ïîèñêîâûì çàïðîñîì ïîëüçîâàòåëÿ.</p><p align="justify">Ðåêëàìà íà ñàéòàõ ñîîòâåòñòâóþùåãî èëè áëèçêîãî ñîäåðæàíèÿ – ïîæàëóé, ñàìûé &quot;ïðÿìîëèíåéíûé&quot;, íî î÷åíü äåéñòâåííûé âèä êîíòåêñòíîé ðåêëàìû. Ïðèíöèï åå äîñòàòî÷íî ïðîñò: íà ñòðàíèöå, ïîñâÿùåííîé, ê ïðèìåðó, ïðîäàæå õîëîäèëüíèêîâ, ïðèñóòñòâóþò ðåêëàìíûå áàííåðû ìàãàçèíîâ, òîðãóþùèõ äðóãîé áûòîâîé òåõíèêîé, ññûëêè íà ñòðàíèöû ýòîãî æå èëè äðóãîãî ñàéòà, ïðåäëàãàþùåãî ðàçíîãî ðîäà ñîïóòñòâóþùèå òîâàðû (êîíòåéíåðû äëÿ ïèùè, ïàêåòû äëÿ âàêóóìíîé çàìîðîçêè ïðîäóêòîâ è ò. ï.). Óìåñòíîé áóäåò è ðåêëàìà ïðîìûøëåííûõ õîëîäèëüíèêîâ è ìîðîçèëüíûõ êàìåð, à âîò îáúÿâëåíèå î ïðîäàæå ùåíêîâ áóëüòåðüåðà ñðàáîòàåò â îäíîì ñëó÷àå èç òûñÿ÷è.</p><p align="justify"></p><hr /><p></p><h2>Â&#xa0;ïîèñêîâûõ ñèñòåìàõ è íà âèäåîõîñòèíãàõ</h2><p align="justify">Âûäà÷à ðåêëàìíûõ áàííåðîâ è ññûëîê â âåðõíèõ ñòðîêàõ ðåçóëüòàòîâ â îòâåò íà çàïðîñ ïîëüçîâàòåëÿ â ïîèñêîâîé ñèñòåìå – ñàìûé ïîïóëÿðíûé âèä êîíòåêñòíîé ðåêëàìû. Ýòîò òèï ðåêëàìû íå òîëüêî íå âûçûâàåò îòðèöàòåëüíûõ ýìîöèé, îí âûãëÿäèò, êàê íåíàâÿç÷èâàÿ çàáîòà î ïîëüçîâàòåëå, ó÷èòûâàþùàÿ åãî èíòåðåñû. Ðåêëàìà, îñíîâàííàÿ íà êîíòåêñòå, ðàçâèâàåòñÿ è ìîäèôèöèðóåòñÿ, îñâàèâàÿ âñå íîâûå ïëîùàäêè è ôîðìàòû. Òàê, êîíòåêñòíàÿ ðåêëàìà ñ èñïîëüçîâàíèåì âèäåî äåëèòñÿ íà òðè îñíîâíûõ òèïà:</p><ul><li>Âñåì çíàêîìûå áàííåðû è áëîêè, òåìàòèêà êîòîðûõ ôîðìèðóåòñÿ èñõîäÿ èç çàïðîñà ïîëüçîâàòåëÿ, ðàñïîëîæåííûå íà ñòðàíèöàõ âèäåîõîñòèíãà íàïîäîáèå YouTube. </li><li>Êîíòåêñòíàÿ âèäåîðåêëàìà: ïðè íàâåäåíèè êóðñîðà íà âûäåëåííîå ñëîâî ïîëüçîâàòåëü âèäèò êîðîòêèé, íî ÿðêèé âèäåîðîëèê, à êëèêíóâ íà íåì, ïåðåõîäèò íà ñòðàíèöó ðåêëàìîäàòåëÿ. Ïðè ðàçìåùåíèè òàêîé ðåêëàìû ó÷èòûâàþòñÿ âñå çíà÷èìûå àñïåêòû êîíòåêñòíîé ðåêëàìû: êëþ÷åâûå ñëîâà, âûäà÷à ñîîáùåíèé â ñîîòâåòñòâèè ñ ãåîãðàôè÷åñêèì ðàñïîëîæåíèåì ïîëüçîâàòåëÿ è ò. ä. </li><li>Âèäåîêîíòåêñò – äåìîíñòðàöèÿ ðåêëàìíîãî ìàòåðèàëà â íèæíåé ÷àñòè îêíà ïîêàçà âèäåî. </li></ul><h2><hr /></h2><h2>Êîíòåêñò â ïî÷òîâûõ ñëóæáàõ è ìîáèëüíàõ òåëåôîíàõ</h2><p align="justify">Ïîæàëóé, ñàìûé íåîäíîçíà÷íûé, íî è îäíîâðåìåííî ýôôåêòèâíûé âèä êîíòåêñòíîé ðåêëàìû: áëîê ðàñïîëàãàåòñÿ ðÿäîì ñ ïîëó÷åííûì ñîîáùåíèåì è ñâÿçàí ñ ñîäåðæàíèåì ïèñüìà. Ñïåöèàëèñòû Google ñðàâíèëè ðàçâèòèå ñåãìåíòà ìîáèëüíûõ ïëàòôîðì ñ ðîæäåíèåì íîâîé âñåëåííîé. Äåéñòâèòåëüíî, êàæäûé 4-é ðîññèÿíèí íå òîëüêî èìååò ñìàðòôîí, íî è àêòèâíî èì ïîëüçóåòñÿ äëÿ ðàçíîãî ðîäà ïîèñêà, ïðè÷åì çà÷àñòóþ – ñîâåðøàÿ èëè íàìåðåâàÿñü ñîâåðøèòü ïîêóïêè. Êîíòåêñòíàÿ ðåêëàìà â ñìàðòôîíàõ ïðåäîñòàâëÿåò ðåêëàìîäàòåëþ ïðàêòè÷åñêè íåîãðàíè÷åííûå âîçìîæíîñòè, âåäü ëþáîå äåéñòâèå ïîëüçîâàòåëÿ ìîæåò âñòóïàòü âî âçàèìîäåéñòâèå ñ ðåêëàìîé. Êðîìå òîãî, â ìîáèëüíîé ðåêëàìå ïîïðîñòó íåò ïîíÿòèÿ &quot;îòëîæåííîå äåéñòâèå&quot;, íî ïðèñóòñòâóåò âîçìîæíîñòü &quot; to call&quot; – íåìåäëåííûé êëèê-çâîíîê äëÿ ïîëó÷åíèÿ èíôîðìàöèè, óñëóãè èëè òîâàðà. </p><p align="justify"></p><hr /><p></p><h2 align="justify">Îïðåäåëåíèÿ è ïîíÿòèÿ&#xa0;</h2><p align="justify">Êîíòåêñòíàÿ ðåêëàìà - ýòî òàêîé âèä <a title="Ðåêëàìà â èíòåðíåòå" href="http://www.brand-internet.ru/">ðàçìåùåíèÿ ðåêëàìû â èíòåðíåòå </a>, ãäå â îñíîâå íàõîäèòñÿ ïðèíöèï ñîîòâåòñòâèÿ ñàìîãî ñîäåðæèìîãî ìàòåðèàëà ðåêëàìû, ñîäåðæàíèÿ ñîîáùåíèÿ êîíòåêñòó èíòåðíåò-ñòðàíèöû ò.å. åå ñîäåðæàíèþ, ãäå è ðàçìåùåí äàííûé ðåêëàìíûé ìàòåðèàë. <br /><br />Êîíòåêñòíàÿ ðåêëàìà ìîæåò áûòü: ïå÷àòíûì îáúÿâëåíèåì, áàííåðîì.<br /><br />Ãëàâíàÿ ñóòü òàêîé ðåêëàìû çàêëþ÷åíà â òîì, ÷òî ðåêëàìíîå ñîîáùåíèå âèäÿò òîëüêî ïîòåíöèàëüíûå êëèåíòû, îíî îòîáðàæàåòñÿ òîëüêî òåì ïîñåòèòåëÿì ñòðàíèöû â èíòåðíåòå, êîòîðûå çàèíòåðåñîâàíû â Âàøåì ïðîäóêòå, òîâàðå èëè 
124óñëóãàõ. Äëÿ ýòîãî èñïîëüçóåòñÿ ïðèíöèï îïðåäåëåííûõ êëþ÷åâûõ ñëîâ. Ê òîìó æå ãëàâíûé êîçûðü êîíòåêñòíîé ðåêëàìû åùå è â òîì, ÷òî êëèåíò ìîæåò îòñëåæèâàòü ïîñåùàåìîñòü èíòåðíåò - ñòðàíèöû, êëèêîâ. Âû ïëàòèòå òîëüêî çà ïîòåíöèàëüíûõ êëèåíòîâ, òîëüêî çà ïðåäîñòàâëåíèå èìåííî èì èíôîðìàöèè, à íå âñåì îñòàëüíûì, êîìó äàííîå ðåêëàìíîå ñîîáùåíèå íå èíòåðåñíî â ñèëó ðàçíûõ îáñòîÿòåëüñòâ. <br /><br />Êðàòêèé èòîã âñåìó âûøåñêàçàííîìó òàêîâ, ÷òî âèä ðåêëàìû, î êîòîðîì èäåò ðå÷ü:</p><ol><li><div align="justify">Áåçóìíî ýôôåêòèâåí.</div></li><li><div align="justify">Íàïðàâëåííîñòü îïðåäåëÿåòñÿ&#xa0; ñîîáùåíèåì èíôîðìàöèè òîëüêî «íóæíûì ëþäÿì», ïîòåíöèàëüíûì êëèåíòàì, ïîñåòèòåëÿì èíòåðíåò-ñòðàíèöû, çàèíòåðåñîâàííîìó ñåãìåíòó èíòåðíåò-àóäèòîðèè.</div></li><li><div align="justify">Áûñòðî äîñòèãàåò öåëè, ðåçóëüòàòà.</div></li><li><div align="justify">Ïîñòîÿííî ðàáîòàåò íà Âàñ.</div></li><li><div align="justify">Äàííûé âèä ðåêëàìû ñáåðåãàåò áþäæåò, íå ðàñòðà÷èâàåò åãî áåçðåçóëüòàòíî.</div></li></ol><p align="justify"></p><hr /><p></p><h2 align="justify">Äîñòîèíñòâà</h2><p align="justify">Ïîêà îñòàíîâèì ïîòîê ïåðå÷èñëåíèé äîñòîèíñòâ êîíòåêñòíîé ðåêëàìû , ïîòîìó ÷òî èõ äîâîëüíî ìíîãî. Ïîãîâîðèì âîò î ÷åì. Êîãäà ïðèíèìàåòñÿ ðåøåíèå î ðàçìåùåíèè ðåêëàìíîãî ñîîáùåíèÿ â ñðåäñòâàõ ìàññîâîé èíôîðìàöèè (ÑÌÈ), òî ñðàçó âîçíèêàåò âîïðîñ î òîì, ãäå è â êàêîì ìåñòå (ðàñïîëîæåíèå ðåêëàìíîãî ñîîáùåíèÿ, ìîäóëÿ íà ñòðàíèöàõ ïå÷àòíûõ èçäàíèé, ê ïðèìåðó). Âîò òóò ñíîâà ïðèøëî âðåìÿ ïåðå÷èñëèòü ïëþñû è äîñòîèíñòâà êîíòåêñòíîé èíòåðíåò ðåêëàìû .<br />Îáñóæäàåìûé âèä ðåêëàìû òîæå èìååò âçàèìîñâÿçü ìåæäó ðàñïîëîæåíèåì è äîñòèæåíèåì öåëè. <br />Ñïåöèàëüíîå ðàçìåùåíèå - ðàçìåùåíèå âûøå ïåðâîãî ñàéòà îðãàíè÷åñêîé âûäà÷è. Î÷åíü êðóòî, íî íå î÷åíü äåøåâî, êàê è âñå ïîäîáíîå. <br />Ãàðàíòèÿ ïîêàçîâ,&#xa0; êîãäà Âàøå ðåêëàìíîå ñîîáùåíèå âèäÿò ãàðàíòèðîâàííî âñåãäà, ïðè íàáîðå â ïîèñêå îïðåäåëåííîãî âîïðîñà, ñâÿçàííîãî ñ Âàøèì ñîîáùåíèåì. <br />Äèíàìè÷íûå ïîêàçû - ýòî ïîêàçû, êîãäà Âàøå îáúÿâëåíèå ïîêàçûâàþò ïîî÷åðåäíî ñ ïîäîáíûìè ñîîáùåíèÿìè ðåêëàìíîãî õàðàêòåðà.<br />Òåìàòè÷åñêèå ïëîùàäêè, êîãäà ñîîáùåíèå ðàçìåùåíî íà ïîðòàëàõ è&#xa0; èíòåðíåò-ñàéòàõ, ñõîæèõ ïî òåìàòèêå ñ Âàøèì îáúÿâëåíèåì.<br />Ñàìûå èçâåñòíûå, ïîïóëÿðíûå êîíòåêñòíûå ñåòè - ýòî Google, ßíäåêñ, Begun, Adwords.<br />Òóò âàæíî ó÷èòûâàòü íåêîòîðûå îñîáåííîñòè. Íàñòðîéêà òàðãåòèíãà (îò ñëîâà íàöåëèâàíèå). Ìåõàíèçì, êîòîðûé ïîçâîëÿåò âûäåëÿòü òó àóäèòîðèþ, êîòîðàÿ ïîäõîäèò ïîä çàäàííûå êðèòåðèè (öåëåâàÿ) è, ñîîòâåòñòâåííî, ïîêàçûâàòü ðåêëàìó òîëüêî ýòîé ãðóïïå ÷èòàòåëåé èíòåðíåò-ñòðàíèöû. Òàêèå ïîêàçû îáúÿâëåíèé ìîãóò íàñòðàèâàòüñÿ ïî òåìàòèêå, ïî âðåìåíè… Êîíòåêñòíàÿ ðåêëàìà äîëæíà íàñòðàèâàòüñÿ èíäèâèäóàëüíî.&#xa0; Òàêàÿ ðåêëàìà ðàáîòàåò, êîãäà&#xa0; åå îòñëåæèâàþò, «âåäóò çà ðóêó».</p><p align="justify"></p><hr /><p></p><h2 align="justify">Ïî÷åìó êîíòåêñòíóþ ðåêëàìó âûãîäíî çàêàçàòü ó íàñ?</h2><p><img  border="0" name="imgSmall" hspace="0" alt="ïðåèìóùåñòâà ðàáîòû ñ íàìè" src="/pictures/59_preimushestva_company.jpg" /></p><p align="justify"></p><hr /><p></p><p></p><h2 align="justify">Óñëîâèÿ</h2><p align="justify">×òîáû ðåêëàìà ðàáîòàëà, ïðåäâàðèòåëüíî íóæíî ïîðàáîòàòü è íàì. Äëÿ ýòîãî ñëåäóåì íåêîòîðûì ïðîñòûì è âàæíûì óñëîâèÿì. </p><ol><li><div align="justify">Îïðåäåëÿåì òåìàòèêó ñîîáùåíèÿ, ðåêëàìû, ãäå õîòèì ëèöåçðåòü îáúÿâëåíèå.</div></li><li><div align="justify">Çàïîëíÿåì, âûïîëíÿåì áðèô - çàäàíèå.</div></li><li><div align="justify">Âûÿñíÿåì êîëè÷åñòâî íà ñàéòå òðàôèêà, íåîáõîäèìîãî â äàííûé ìîìåíò (ó÷òèòå, ÷òî ðàáîòà ïîéäåò áûñòðî, ïîáåæèò è ïîíåñåòñÿ).</div></li><li><div align="justify">Îïðåäåëÿåì öåëåâûå ñòðàíèöû â èíòåðíåòå äëÿ êîíòåêñòíîé ðåêëàìû .</div></li><li><div align="justify">Óñòàíàâëèâàåì íà ñàéò ñ÷åò÷èê ñòàòèñòèêè. Òîãäà êà÷åñòâî ðàáîòû, âñå öèôðû è äàííûå, ìîæíî îòñëåæèâàòü, âèäåòü, êîíòðîëèðîâàòü.</div></li><li><div align="justify">Äàëüøå íàñòðàèâàåòñÿ âðåìÿ ïîêàçà îáúÿâëåíèÿ, äàííûå îòíîñèòåëüíî ãåîãðàôè÷åñêîãî ðàñïîëîæåíèÿ âûõîäîâ, êëþ÷åâèêè (êëþ÷åâûå ñëîâà) è ïèøåì òåêñòîâóþ ÷àñòü ðåêëàìû.</div></li><li><div align="justify">Åæåìåñÿ÷íî ïðîâîäèì àíàëèç ýôôåêòèâíîñòè ðàáîòû <em>êîíòåêñòíîé ðåêëàìû </em>.</div></li></ol><p align="justify">Èòàê, î÷åðåäíîé ðàç âåðíåìñÿ ê ïåðå÷èñëåíèÿì âñåãî õîðîøåãî è íóæíîãî, ÷òî äàåò íàì êîíòåêñòíàÿ ðåêëàìà:<br />-îíà íå âûçûâàåò îòðèöàòåëüíûõ ýìîöèé, íå ðàçäðàæàåò, íå áåñèò, íå äîñòàåò;<br />-ïðåäñòàâëÿåòñÿ êàê ãàðàíòèÿ, íàäåæíîñòü;<br />-ñâèäåòåëüñòâóåò î ÷óâñòâå çàáîòû î êëèåíòå, ïðåäàííîñòè êëèåíòó;<br />-äåëàåò âûøå ëîÿëüíîñòü ïîòðåáèòåëåé, ïîòåíöèàëüíûõ êëèåíòîâ.<br /><br />Ðåêëàìà â èíòåðíåòå, â ïðèíöèïå, çàðåêîìåíäîâàëà ñåáÿ, êàê ýôôåêòèâíûé è ðàçó
124ìíûé ñïîñîá äîíåñòè èíôîðìàöèþ äî ïîòðåáèòåëÿ. Êîíòåêñòíàÿ ðåêëàìà - ýòî æå ýôôåêòèâíûé ñïîñîá äîíåñòè èíôîðìàöèþ èìåííî äî òîãî ïîòðåáèòåëÿ, êîòîðûé íóæäàåòñÿ â äàííîé èíôîðìàöèè, êîòîðûé æåëàåò&#xa0; óçíàòü î Âàñ, êîòîðîìó íåîáõîäèìû òå äàííûå, òî ñîîáùåíèå, êîòîðîå õîòèòå äîíåñòè äî êëèåíòà&#xa0; Âû!</p>
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126<br clear="all"><hr /><strong>Äðóãèå óñëóãè: </strong><a href="/serv__idP_51.html">Ðåêëàìà íà òåëåâèäåíèè</a> | 
127<a href="/serv__idP_52.html">Ðåêëàìà íà ðàäèî</a> | 
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129<a href="/serv__idP_58.html">Ñóâåíèðû ñ ëîãîòèïîì</a> | 
130<a href="/serv__idP_63.html">Ðó÷êè SENATOR</a> | 
131<a href="/serv__idP_54.html">Äèçàéí</a> | 
132<a href="/serv__idP_62.html">Ðåêëàìíûå ðîëèêè</a> | 
133<a href="/serv__idP_55.html">Íàðóæíàÿ ðåêëàìà</a> | 
134<a href="/serv__idP_59.html">Ðåêëàìíûå êàìïàíèè</a> | 
135<a href="/serv__idP_60.html">Ðåêëàìà â ðåãèîíàõ</a> | 
136<a href="/serv__idP_53.html">Ðåêëàìà â ãàçåòàõ </a> | 
137<a href="/serv__idP_67.html">Ðåêëàìíûå àãåíòñòâà </a> | 
138<a href="/serv__idP_66.html">Ïàêåòû ñ ëîãîòèïîì</a> | 
139<a href="/serv__idP_61.html">Ðåêëàìà íà òðàíñïîðòå</a> | 
140<a href="/serv__idP_56.html">Ïîëèãðàôèÿ</a> | 
141
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143</td>
144<td background="/images/b_work3.jpg" width="30" valign="top">
145
146<table width="100%" border="0" cellspacing="0" cellpadding="0">
147<tr><td width="17" valign="top" background="/images/b_work2.jpg"> </td></tr>
148<tr><td><a href="http://www.brand-works.ru/" onMouseOut="MM_swapImgRestore()" onMouseOver="MM_swapImage('Image16','','/images/yaz_portfolio2_up.gif',1)" title="Íàøè ðàáîòû"><img name="Image16" border="0" src="/images/yaz_portfolio2.gif" width="30" height="125" alt="Íàøè ðàáîòû"></a></td></tr>
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