1<!DOCTYPE html> 2<html lang="en"> 3<head> 4<meta charset="UTF-8"> 5<meta name="viewport" content="width=device-width, initial-scale=1.0"> 6<title>Introducing the Games Growth Guild | Games Growth Guild</title> 7<meta name="description" content="The people behind game growth deserve a space built for them. 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258 <span class="nav-name">games<span>growth</span></span> 259 </a> 260 <nav class="nav-links"> 261 <a href="/#mission">Mission</a> 262 <a href="/#disciplines">Disciplines</a> 263 <a href="/#board">Board</a> 264 <a href="/#blog">Blog</a> 265 </nav> 266 <a class="btn btn-primary" href="https://join.gamesgrowth.com/signup/member">Apply →</a> 267 </div> 268</header> 269 270<main> 271 272<a class="back-link" href="/#blog">← Back to Blog</a> 273 274<article> 275 276 <div class="post-meta"> 277 <span>Kimberley Fogg</span> 278 <span class="sep">/</span> 279 <span>Nov 4, 2025</span> 280 <span class="sep">/</span> 281 <span>News</span> 282 </div> 283 284 <h1 class="post-title">Introducing the <em>Games Growth Guild.</em></h1> 285 286 <p class="post-deck">The people behind game growth deserve a space built for them.</p> 287 288 <div class="post-cover"> 289 <img src="https://lpgssmpzvropzlfapcgq.supabase.co/storage/v1/object/public/blog-images/featured/xdve3jxvre8-1762274300182.png" alt="Introducing the Games Growth Guild"> 290 </div> 291 292 <div class="prose"> 293 294 <p>Today, we're proud to announce the launch of the Games Growth Guild (GGG), a collective of marketing and publishing professionals from across the games industry, spanning indie studios, mobile leaders, and AAA publishers.</p> 295 296 <p>From Brain Jar, Gardens, and Ruckus Games to Scopely, Riot, and Epic, our members share one simple mission: push the industry forward by lifting each other up.</p> 297 298 <h2>Why the Guild <em>Exists.</em></h2> 299 300 <p>Marketing and publishing are some of the most collaborative, creative, and fast changing parts of game development, yet there's never been a true home for the people leading that work.</p> 301 302 <p>The Games Growth Guild was created to change that. It's a space for sharing real lessons, bold experiments, honest failures, and proven strategies, all designed to help the games industry grow stronger together.</p> 303 304 <p>We bring together experts across every discipline:</p> 305 306 <ul> 307 <li><span class="ico">ð¯</span><span class="text"><strong>Community & Social</strong></span></li> 308 <li><span class="ico">ð</span><span class="text"><strong>User Acquisition & Growth</strong></span></li> 309 <li><span class="ico">ð¤</span><span class="text"><strong>Influencer & Creator Relations</strong></span></li> 310 <li><span class="ico">ð</span><span class="text"><strong>Lifecycle & CRM</strong></span></li> 311 <li><span class="ico">ðï¸</span><span class="text"><strong>Events & Partnerships</strong></span></li> 312 <li><span class="ico">ð¨</span><span class="text"><strong>Brand, Product Marketing & PR</strong></span></li> 313 </ul> 314 315 <p>Through monthly talks, tactical exchanges, and peer support, GGG provides a trusted space to discuss what's working (and what isn't) across launches, growth campaigns, and go to market strategies.</p> 316 317 <h2>A Community Led by <em>Industry Builders.</em></h2> 318 319 <p>The Games Growth Guild is guided by an advisory board representing the diverse voices shaping how games reach players:</p> 320 321 <ul class="advisor-list"> 322 <li> 323 <div> 324 <div class="name">Nikki Lewis</div> 325 <div class="role">Operating Partner, Marketing & Publishing @ Haveli</div> 326 </div> 327 <div class="prev">prev. Riot, Epic</div> 328 </li> 329 <li> 330 <div> 331 <div class="name">Leo Olebe</div> 332 <div class="role">CEO, Olebe Media Group</div> 333 </div> 334 <div class="prev">prev. Microsoft, Google, Meta</div> 335 </li> 336 <li> 337 <div> 338 <div class="name">Connor Bridgeman</div> 339 <div class="role">Director of Marketing, Lyrical Games</div> 340 </div> 341 <div class="prev">prev. EA, Ubisoft</div> 342 </li> 343 <li> 344 <div> 345 <div class="name">Jeff Legaspi</div> 346 <div class="role">Director of Marketing, Fictions</div> 347 </div> 348 <div class="prev">prev. Annapurna Interactive</div> 349 </li> 350 <li> 351 <div> 352 <div class="name">Eden Chen</div> 353 <div class="role">CEO, Pragma</div> 354 </div> 355 <div class="prev"></div> 356 </li> 357 <li> 358 <div> 359 <div class="name">Eric Wood</div> 360 <div class="role">SVP Publishing, Scopely</div> 361 </div> 362 <div class="prev">prev. Activision Blizzard, Nike</div> 363 </li> 364 <li> 365 <div> 366 <div class="name">Krystal Herring</div> 367 <div class="role">Head of Global Events, Twitch</div> 368 </div> 369 <div class="prev">prev. Ubisoft</div> 370 </li> 371 <li> 372 <div> 373 <div class="name">Victoria Tran</div> 374 <div class="role">Director of Communications, Innersloth (Among Us)</div> 375 </div> 376 <div class="prev"></div> 377 </li> 378 </ul> 379 380 <p>Together, they're helping shape the Guild's programming, from thought leadership talks to mentorship initiatives and annual recognition awards.</p> 381 382 <h2>Voices from the <em>
382Guild.</em></h2> 383 384 <div class="pull-quote"> 385 <blockquote>"Game developers have solved incredible technical challenges, but marketing and distribution remain the hardest problems. The Games Growth Guild brings together the industry's best to share best practices and resources to help great games find their players."</blockquote> 386 <cite><strong>Eden Chen</strong> · CEO, Pragma · Founder, Games Growth Guild</cite> 387 </div> 388 389 <h2>Join the <em>Guild.</em></h2> 390 391 <p>If you believe that growth in games should be open, collaborative, and generous, this guild is for you.</p> 392 393 <p>Whether you're running community campaigns, building go to market strategies, or crafting creative that inspires players, GGG is a place to connect, share, and learn from others who do the same.</p> 394 395 </div> 396 397 <div class="post-cta"> 398 <h3>Ready to <em>join?</em></h3> 399 <p>Membership is free. Verification keeps the room real.</p> 400 <a class="btn btn-primary" href="https://join.gamesgrowth.com/signup/member">Apply Now →</a> 401 </div> 402 403</article> 404 405</main> 406 407<footer> 408 <div class="foot"> 409 <div class="foot-brand"> 410 <h5>games<span style="color: var(--purple3);">growth</span></h5> 411 <p>The largest network of marketing professionals in the games industry, from indie to AAA.</p> 412 <p style="font-size: 13px; color: var(--muted);">Want to get in touch? Reach us on <a href="mailto:[email protected]" style="color: var(--purple3);">[email protected]</a></p> 413 </div> 414 <div class="foot-col"> 415 <h6>Guild</h6> 416 <a href="/#mission">Mission</a> 417 <a href="/#disciplines">Disciplines</a> 418 <a href="/#board">Board</a> 419 <a href="/#affiliates">Affiliates</a> 420 <a href="/#events">Events</a> 421 <a href="/#blog">Blog</a> 422 </div> 423 <div class="foot-col"> 424 <h6>Members</h6> 425 <a href="https://join.gamesgrowth.com/signup/member">Apply</a> 426 <a href="https://join.gamesgrowth.com/login">Log In</a> 427 </div> 428 <div class="foot-col"> 429 <h6>Affiliates</h6> 430 <a href="https://firstlook.gg">FirstLook.gg</a> 431 <a href="https://indiebi.com">IndieBI</a> 432 <a href="https://gamediscover.co">GameDiscoverCo</a> 433 <a href="https://publsh.com">PUBLSH</a> 434 </div> 435 </div> 436 <div class="foot-base"> 437 <span class="mono" style="font-family: 'JetBrains Mono', monospace; font-size: 11px; letter-spacing: 1px;">© 2026 GAMES GROWTH GUILD. ALL RIGHTS RESERVED.</span> 438 <a class="by-firstlook" href="https://firstlook.gg"> 439 <svg class="fl-mark" viewBox="0 0 83 67" xmlns="http://www.w3.org/2000/svg"> 440 <path fill="#F5F5F7" d="M41.5,8.4 C47.9,0.8 58.3,-2 67.5,1.4 C76.8,4.9 83,13.8 83,23.7 L83,43.3 C83,53.2 76.8,62.1 67.5,65.6 C58.3,69 47.9,66.2 41.5,58.6 C35.1,66.2 24.7,69 15.5,65.6 C6.2,62.1 0,53.2 0,43.3 L0,23.7 C0,10.6 10.5,0 23.5,0 C30.5,0 37,3.1 41.5,8.4 Z M15.4,16.8 C10,16.8 5.7,21.1 5.7,26.5 L5.7,40.5 C5.7,45.9 10,50.2 15.4,50.2 C20.7,50.2 25.1,45.9 25.1,40.5 L25.1,26.5 C25.1,21.1 20.7,16.8 15.4,16.8 Z M51.2,16.8 C45.8,16.8 41.5,21.1 41.5,26.5 L41.5,40.5 C41.5,45.9 45.8,50.2 51.2,50.2 C56.5,50.2 60.9,45.9 60.9,40.5 L60.9,26.5 C60.9,21.1 56.5,16.8 51.2,16.8 Z"/> 441 </svg> 442 <span class="lbl">Powered by</span> 443 <span class="brand">FirstLook.gg</span> 444 </a> 445 </div> 446</footer> 447 448</body> 449</html>
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