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272<a class="back-link" href="/#blog">&larr; Back to Blog</a>
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274<article>
275
276  <div class="post-meta">
277    <span>Kimberley Fogg</span>
278    <span class="sep">/</span>
279    <span>Nov 4, 2025</span>
280    <span class="sep">/</span>
281    <span>News</span>
282  </div>
283
284  <h1 class="post-title">Introducing the <em>Games Growth Guild.</em></h1>
285
286  <p class="post-deck">The people behind game growth deserve a space built for them.</p>
287
288  <div class="post-cover">
289    <img src="https://lpgssmpzvropzlfapcgq.supabase.co/storage/v1/object/public/blog-images/featured/xdve3jxvre8-1762274300182.png" alt="Introducing the Games Growth Guild">
290  </div>
291
292  <div class="prose">
293
294    <p>Today, we're proud to announce the launch of the Games Growth Guild (GGG), a collective of marketing and publishing professionals from across the games industry, spanning indie studios, mobile leaders, and AAA publishers.</p>
295
296    <p>From Brain Jar, Gardens, and Ruckus Games to Scopely, Riot, and Epic, our members share one simple mission: push the industry forward by lifting each other up.</p>
297
298    <h2>Why the Guild <em>Exists.</em></h2>
299
300    <p>Marketing and publishing are some of the most collaborative, creative, and fast changing parts of game development, yet there's never been a true home for the people leading that work.</p>
301
302    <p>The Games Growth Guild was created to change that. It's a space for sharing real lessons, bold experiments, honest failures, and proven strategies, all designed to help the games industry grow stronger together.</p>
303
304    <p>We bring together experts across every discipline:</p>
305
306    <ul>
307      <li><span class="ico">🎯</span><span class="text"><strong>Community &amp; Social</strong></span></li>
308      <li><span class="ico">📈</span><span class="text"><strong>User Acquisition &amp; Growth</strong></span></li>
309      <li><span class="ico">🎤</span><span class="text"><strong>Influencer &amp; Creator Relations</strong></span></li>
310      <li><span class="ico">💌</span><span class="text"><strong>Lifecycle &amp; CRM</strong></span></li>
311      <li><span class="ico">🎟️</span><span class="text"><strong>Events &amp; Partnerships</strong></span></li>
312      <li><span class="ico">🎨</span><span class="text"><strong>Brand, Product Marketing &amp; PR</strong></span></li>
313    </ul>
314
315    <p>Through monthly talks, tactical exchanges, and peer support, GGG provides a trusted space to discuss what's working (and what isn't) across launches, growth campaigns, and go to market strategies.</p>
316
317    <h2>A Community Led by <em>Industry Builders.</em></h2>
318
319    <p>The Games Growth Guild is guided by an advisory board representing the diverse voices shaping how games reach players:</p>
320
321    <ul class="advisor-list">
322      <li>
323        <div>
324          <div class="name">Nikki Lewis</div>
325          <div class="role">Operating Partner, Marketing &amp; Publishing @ Haveli</div>
326        </div>
327        <div class="prev">prev. Riot, Epic</div>
328      </li>
329      <li>
330        <div>
331          <div class="name">Leo Olebe</div>
332          <div class="role">CEO, Olebe Media Group</div>
333        </div>
334        <div class="prev">prev. Microsoft, Google, Meta</div>
335      </li>
336      <li>
337        <div>
338          <div class="name">Connor Bridgeman</div>
339          <div class="role">Director of Marketing, Lyrical Games</div>
340        </div>
341        <div class="prev">prev. EA, Ubisoft</div>
342      </li>
343      <li>
344        <div>
345          <div class="name">Jeff Legaspi</div>
346          <div class="role">Director of Marketing, Fictions</div>
347        </div>
348        <div class="prev">prev. Annapurna Interactive</div>
349      </li>
350      <li>
351        <div>
352          <div class="name">Eden Chen</div>
353          <div class="role">CEO, Pragma</div>
354        </div>
355        <div class="prev"></div>
356      </li>
357      <li>
358        <div>
359          <div class="name">Eric Wood</div>
360          <div class="role">SVP Publishing, Scopely</div>
361        </div>
362        <div class="prev">prev. Activision Blizzard, Nike</div>
363      </li>
364      <li>
365        <div>
366          <div class="name">Krystal Herring</div>
367          <div class="role">Head of Global Events, Twitch</div>
368        </div>
369        <div class="prev">prev. Ubisoft</div>
370      </li>
371      <li>
372        <div>
373          <div class="name">Victoria Tran</div>
374          <div class="role">Director of Communications, Innersloth (Among Us)</div>
375        </div>
376        <div class="prev"></div>
377      </li>
378    </ul>
379
380    <p>Together, they're helping shape the Guild's programming, from thought leadership talks to mentorship initiatives and annual recognition awards.</p>
381
382    <h2>Voices from the <em>
382Guild.</em></h2>
383
384    <div class="pull-quote">
385      <blockquote>"Game developers have solved incredible technical challenges, but marketing and distribution remain the hardest problems. The Games Growth Guild brings together the industry's best to share best practices and resources to help great games find their players."</blockquote>
386      <cite><strong>Eden Chen</strong> &middot; CEO, Pragma &middot; Founder, Games Growth Guild</cite>
387    </div>
388
389    <h2>Join the <em>Guild.</em></h2>
390
391    <p>If you believe that growth in games should be open, collaborative, and generous, this guild is for you.</p>
392
393    <p>Whether you're running community campaigns, building go to market strategies, or crafting creative that inspires players, GGG is a place to connect, share, and learn from others who do the same.</p>
394
395  </div>
396
397  <div class="post-cta">
398    <h3>Ready to <em>join?</em></h3>
399    <p>Membership is free. Verification keeps the room real.</p>
400    <a class="btn btn-primary" href="https://join.gamesgrowth.com/signup/member">Apply Now &rarr;</a>
401  </div>
402
403</article>
404
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406
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408  <div class="foot">
409    <div class="foot-brand">
410      <h5>games<span style="color: var(--purple3);">growth</span></h5>
411      <p>The largest network of marketing professionals in the games industry, from indie to AAA.</p>
412      <p style="font-size: 13px; color: var(--muted);">Want to get in touch? Reach us on <a href="mailto:[email protected]" style="color: var(--purple3);">[email protected]</a></p>
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