1<!DOCTYPE html> 2<html lang="en" dir="ltr"> 3 4<head> 5 <meta charset="utf-8"> 6 <meta name="viewport" content="width=device-width, initial-scale=1, viewport-fit=cover"> 7 <link rel="apple-touch-icon" sizes="180x180" href="assets/img/apple-touch-icon.png"> 8 <link rel="icon" type="image/png" sizes="32x32" href="assets/img/favicon-32x32.png"> 9 <link rel="icon" type="image/png" sizes="16x16" href="assets/img/favicon-16x16.png"> 10 <link rel="stylesheet" href="css/hamburger.css"> 11 <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/animate.css/4.0.0/animate.min.css" /> 12 <link rel="stylesheet" href="css/style.css"> 13 <title>Tonic</title> 14 15</head> 16 17<body class="case-study sussex-police"> 18 19 <!-- navbar --> 20 <nav id="navbar"> 21 <img class="logo" src="assets/img/logo.png" alt="tonic logo"> 22 <img class="back" src="assets/img/down.svg" alt="arrow"> 23 24 </nav> 25 26 27 <!-- hero --> 28 <section class="hero"> 29 <div class="hero-info"> 30 <h1>Sussex<br>Police</h1> 31 <h2>Employer brand</h2> 32 <img class="play" src="assets/img/play-button.svg" alt=""> 33 </div> 34 <div class="hero-video"> 35 <div class="hero-info"> 36 <h1>Sussex<br>Police</h1> 37 <h2>Employer brand</h2> 38 </div> 39 <video src="assets/film/sussex-police-2.mp4" controls poster="assets/img/sussex-police.jpg"></video> 40 </div> 41 </section> 42 43 <!-- hero --> 44 <section class="hero mobile"> 45 46 <div class="hero-video"> 47 <video src="assets/film/sussex-police-2.mp4" poster="assets/img/sussex-police.jpg"></video> 48 <img class="play" src="assets/img/play-button.svg" alt=""> 49 </div> 50 <div class="hero-info"> 51 <h1>Sussex<br>Police</h1> 52 <h2>Employer brand</h2> 53 54 </div> 55 56 </section> 57 58 59 60 <!-- copy --> 61 <section class="copy"> 62 <h4>Asking Sussex what have you done today?</h4> 63 <p>Sussex Police were due an Employer Brand revamp. A new recruitment campaign, launching in February 2019, was their first for nine years. This gave us a challenge but also an 64 opportunity: to say something different to a new audience. So we asked them âWhat have you done today?â</p> 65 66 <p>We wanted to change perceptions of the police by being confrontational, by asking people to look at 67 themselves. We complemented this hard-hitting headline with gritty photography that placed real 68 police officers front and centre, with no apology for the work they do. Not everyone would respond favourably to a pitch as provocative as this. But then a career as meaningful as Sussex Police isnât for everyone.â¨</p> 69 70 <p>Headlines such as âI locked up an abuserâ or âWe stopped an assaultâ were used to entice an 71 emotional reaction. Visuals used real officers from a range of genders and ethnic backgrounds, in action â for example, at a crime scene. The images were dark, strong, yet still warm, allowing for a positive engagement.</p> 72 </section> 73 74 <!-- carousel --> 75 <section class="carousel"> 76 <div class="carousel-wrapper"> 77 <img src="assets/img/sussex-police-carousel.jpg" alt="sussex police carousel"> 78 </div> 79 <div class="progress-container"> 80 <div class="progress-bar" id="myBar"></div> 81 </div> 82 </section> 83 84 <!-- image --> 85 <!-- <section class="image"> 86 <img src="assets/img/teach-first-img-1.png" alt=""> 87 </section> --> 88 89 <section class="video"> 90 <video src="assets/film/sussex-police-1.mp4" controls poster="assets/img/sussex-police-thumbnail.png"></video> 91 </section> 92 93 <!-- accolades --> 94 <section class="accolades"> 95 <h1>113.8% INCREASE</h1> 96 <h2>IN APPLICATIONS</h2> 97 <h1>117.9% INCREASE</h1> 98 <h2>IN BAME APPLICATIONS</h2> 99 <h1>78,000</h1> 100 <h2>UNIQUE VIEWS OF THE FILMS</h2> 101 102 </section> 103 104 105 <!-- footer --> 106 <footer> 107 <img class="logo" src="assets/img/logo-white.png" alt="tonic logo"> 108 <div class="contact"> 109 <div class="details"> 110 <h1>020 7183 2556</h1> 111 <!-- <h1>[email protected]</h1> --> 112 <a href="https://share.hsforms.com/1pFE1nsgvRcOjnb1bAi4Ceg3rtr4" target="_blank"> 113 <h1 class="contact">How can we help you?</h1> 114 </a> 115 <a href="https://www.linkedin.com/company/tonic-agency-ltd/jobs/" target="_blank"> 116 <h1 class="contact">Join us</h1> 117 </a> 118 </div> 119 120 <div class="socials"> 121 <a href="https://twitter.com/tonictweeting" target="_blank"><img src="assets/img/twitter.svg" alt="twitter"></a> 122 <a href="https://www.facebook.com/TonicAgency/" target="_blank"><img src="assets/img/facebook.svg" alt="facebook"></a> 123 <a href="https://www.linkedin.com/company/tonic-agency-ltd/" target="_blank"><img src="assets/img/linkedin.svg" alt="linked in"></a> 124 <a href="https://www.instagram.com/tonic.agency/" target="_blank"><img src="assets/img/insta.png" alt="instagram"></a> 125 </div> 126 </div> 127 <p>© 2020 Copyright Tonic | <a href="terms-of-use" target="_blank">Terms of use</a> | <a href="privacy-policy" target="_blank">Privacy policy</a></p> 128 </footer> 129 130
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