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1(self.webpackChunk_N_E=self.webpackChunk_N_E||[]).push([[9080],{82872:function(e,t,o){(window.__NEXT_P=window.__NEXT_P||[]).push(["/blog/ultimate-influencer-marketing-guide",function(){return o(68951)}])},90563:function(e,t,o){"use strict";var a=o(52322),s=o(39097),r=o.n(s);o(2784),t.Z=e=>(0,a.jsx)("div",{className:"my-12 p-4 md:p-12 lg:p-20 max-w-5xl mx-auto",children:(0,a.jsxs)("div",{className:"relative w-full mx-auto pt-20 bg-zinc-900 rounded",children:[(0,a.jsxs)("div",{className:"prose text-center p-4 mx-auto pb-8",children:[(0,a.jsx)("h1",{className:"text-white underline decoration-primary underline-offset-4",children:"Ready To Start?"}),(0,a.jsx)("p",{className:"text-gray-200",children:"Stayamo is used by thousands of creators and hosts alike. Get better content and start driving more bookings today."})]}),(0,a.jsx)("div",{className:"md:px-12 text-center block -mb-6 pb-32",children:(0,a.jsxs)("div",{className:"relative",children:[(0,a.jsx)(r(),{href:"/apply/host",legacyBehavior:!0,children:(0,a.jsx)("button",{className:"btn m-2 min-w-[270px] btn-primary h-14 rounded",children:"Apply As A Host"})}),(0,a.jsx)(r(),{href:"/apply/creator",legacyBehavior:!0,children:(0,a.jsx)("button",{className:"btn m-2 min-w-[270px] bg-white text-black hover:bg-base-200 rounded hover:shadow-xl h-14 border-0",children:"Apply As A Creator"})}),(0,a.jsx)("p",{className:"text-xs italic mt-4 -mb-6 max-w-xs mx-auto text-gray-300",children:"There are no fees to apply and applications take 30 seconds or less to complete."})]})})]})})},68951:function(e,t,o){"use strict";o.r(t),o.d(t,{default:function(){return ultimate_influencer_marketing_guide}});var a=o(52322);o(2784),o(39097);var s=o(97729),r=o.n(s),i=o(90563),ultimate_influencer_marketing_guide=e=>(0,a.jsxs)("div",{className:"px-4 md:px-8",children:[(0,a.jsxs)("div",{className:"mx-auto max-w-screen-7xl",children:[(0,a.jsxs)(r(),{children:[(0,a.jsx)("title",{children:"The Ultimate Guide To Airbnb Influencer Marketing"}),(0,a.jsx)("meta",{name:"description",content:"We've helped 2,000+ content creators discover and collaborate with thousands of Airbnbs, hotels, and resorts. Here are some of our key takeaways."}),(0,a.jsx)("meta",{name:"robots",content:"index,follow"}),(0,a.jsx)("meta",{name:"copyright",content:"Copyright Stayamo, LLC"}),(0,a.jsx)("meta",{property:"og:title",content:"The Ultimate Guide To Airbnb Influencer Marketing"}),(0,a.jsx)("meta",{property:"og:description",content:"We've helped 2,000+ content creators discover and collaborate with thousands of Airbnbs, hotels, and resorts."}),(0,a.jsx)("meta",{property:"og:type",content:"website"}),(0,a.jsx)("meta",{property:"og:image",content:"/images/ultimate-guide-7.jpeg"}),(0,a.jsx)("meta",{property:"og:url",content:"http://stayamo.com/blog/ultimate-influencer-marketing-guide"}),(0,a.jsx)("meta",{name:"twitter:card",content:"summary_large_image"}),(0,a.jsx)("meta",{name:"twitter:site",content:"@joinstayamo"}),(0,a.jsx)("meta",{name:"twitter:title",content:"The Ultimate Guide To Airbnb Influencer Marketing"}),(0,a.jsx)("meta",{name:"twitter:url",content:"http://stayamo.com/blog/ultimate-influencer-marketing-guide"}),(0,a.jsx)("meta",{name:"twitter:image",content:"/images/photographers-twitter.jpg"}),(0,a.jsx)("link",{rel:"canonical",href:"http://stayamo.com/blog/ultimate-influencer-marketing-guide"}),(0,a.jsx)("script",{type:"application/ld+json",dangerouslySetInnerHTML:{__html:JSON.stringify({"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://stayamo.com/#organization",name:"Stayamo",url:"https://stayamo.com/",sameAs:["https://www.facebook.com/stayamo","https://www.instagram.com/stayamo/","https://www.youtube.com/channel/UCaUeU9F1pB7xFOeMNlQcIAw","https://www.pinterest.com/stayamo/","https://twitter.com/joinstayamo"],logo:{"@type":"ImageObject","@id":"https://stayamo.com/#logo",url:"https://storage.googleapis.com/stayamo-assets/seo/media/Stayamo_Logo_Social.png",caption:"Stayamo"},image:{"@id":"https://stayamo.com/#logo"}},{"@type":"Article","@id":"https://stayamo.com/blog/#article",isPartOf:{"@id":"https://stayamo.com/blog/#webpage"},publisher:{"@id":"https://stayamo.com/#organization"},headline:"The Ultimate Guide To Airbnb Influencer Marketing",mainEntityOfPage:"https://stayamo.com/#webpage",image:{"@i

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It's free to join and we help support thousands of creators and hosts alike."}),(0,a.jsx)("p",{children:" Now, here are some key takeaways for Airbnb influencer marketing."}),(0,a.jsx)("img",{src:"/images/ultimate-guide-1.jpeg",className:"w-full"}),(0,a.jsx)("p",{className:"text-sm",children:"Enoch Kolo // Stayamo Creator"}),(0,a.jsx)("div",{className:"divider"})]}),(0,a.jsxs)("div",{className:"mt-8 p-6 prose md:prose-lg mx-auto",children:[(0,a.jsx)("h2",{children:"Key Things To Know About Airbnb Influencer Marketing"}),(0,a.jsx)("p",{children:"When it comes to marketing your vacation rental or Airbnb, there’s no topic quite as polarizing as working with influencers."}),(0,a.jsx)("p",{children:"Some hosts have had incredible experiences working with influencers, enabling them to effectively double their nightly rate for months after a promotion."}),(0,a.jsxs)("p",{children:["Other times, hosts may have not realized major exposure or awareness from the influencer promotion, but they still left the collaboration happy with a gallery of professional photos for them to use, provided by the influencer."," "]}),(0,a.jsx)("p",{children:"And at the end of the spectrum, some hosts have gotten burned by an influencer collaboration that either didn’t work or didn’t deliver."}),(0,a.jsxs)("p",{children:["We see this last group of hosts in forums and communities online, always commenting that they will never host another influencer again, influencers are worthless, and advise against anyone else working with an influencer for years to come."," "]}),(0,a.jsx)("p",{children:"The frustration is easy to understand – instead of having a paying guest, you’re instead paying for the utilities and cleaning fee for the influencer that didn’t deliver on expectations."}),(0,a.jsx)("p",{children:"It’s annoying."}),(0,a.jsx)("p",{children:"It’s a punch in the stomach."}),(0,a.jsx)("p",{children:"But I’m here to tell you that you can avoid being in that last scenario 99% of the time. All you need is proper preparation."}),(0,a.jsx)("p",{children:"Here’s how:"}),(0,a.jsx)("img",{src:"/images/ultimate-guide-2.jpeg",className:"w-full"}),(0,a.jsxs)("p",{className:"text-sm",children:[(0,a.jsx)("a",{href:"https://stayamo.com/profiles/637ef90c1021f57cdcf8de25",className:"decoration-primary underline-offset-4",children:"Frederico Ederico"})," ","// Stayamo Creator"]}),(0,a.jsx)("div",{className:"divider"}),(0,a.jsx)("h2",{children:"Separate Your Goals"}),(0,a.jsx)("p",{children:"With every creator collaboration, the goal of the campaign can be broken into two main deliverables:"}),(0,a.jsxs)("ol",{children:[(0,a.jsx)("li",{children:"The Promotion"}),(0,a.jsx)("li",{children:"The Content"})]}),(0,a.jsx)("h3",{children:"Promotion"}),(0,a.jsx)("p",{children:"The promotion is best defined as the push the creator plans to give you on social media. Meaning how many posts, stories, or reels will they post about your home on Instagram, YouTube, or TikTok?"}),(0,a.jsx)("p",{children:"How many followers do they have? How many people can you expect to reach through their audience?"}),(0,a.jsx)("p",{children:"These are all aspects that pertain to promoting your home, with a goal to gain more followers on your social media, more awareness, and ultimately, more bookings."}),(0,a.jsx)("p",{children:"On the other hand, we have the content portion."}),(0,a.jsx)("h3",{children:"Content"}),(0,a.jsx)("p",{children:"Content is simply described as the photos, videos, and intellectual property the creator makes as part of their stay. This content should be given to you for free in exchange for their visit, usually through a non-exclusive, commercial license, that lasts into perpetuity."}),(0,a.jsx)("p",{children:"That was some fun legal jargon, but how do you balance between both the promotion and the content?"}),(0,a.jsx)("h3",{children:"Here's An Example"}),(0,a.jsx)("p",{children:"Say you have a creator with 100k followers on Instagram hoping to visit."}),(0,a.jsx)("p",{children:"As part of your talks with the creator, we would advise on asking for 10 professional photos or videos for your commercial use (commercial use means posting on social media, using the content on your website, or adding it to you Airbnb listing), as well as a post or two from the creator on social media."}),(0,a.jsx)("p",{children:"Importantly, a post or two on the creator's social media might give you a boost in followers and exposure, but 10 photos from the creator will allow you to continue marketing your property long after the visit concludes."}),(0,a.jsx)("p",{children:"From our experience, the most important factor to focus on is not the promotion – instead, it's the content."}),(0,a.jsx)("p",{children:"We'll talk more about that in the final section, as it's the most important (and we need to dangle a carrot to keep you reading)."}),(0,a.jsx)("p",{children:"For now, let's learn about the ideal creator candidate."}),(0,a.jsx)("img",{src:"/images/ultimate-guide-3.jpeg",className:"w-full"}),(0,a.jsxs)("p",{className:"text-sm",children:[(0,a.jsx)("a",{href:"https://stayamo.com/profiles/637ef3ba1021f57cdcf81dd6",className:"decoration-primary underline-offset-4",children:"Megan Hutcherson"})," ","// Stayamo Creator"]}),(0,a.jsx)("div",{className:"divider"}),(0,a.jsx)("h2",{children:"Quality Over Quantity"}),(0,a.jsx)("p",{children:"When evaluating a potential influencer, always look for quality over quantity."}),(0,a.jsx)("p",{children:"When applied to an influencer, that simply means the quantity of their followers does not matter as much as the quality of their followers."}),(0,a.jsx)("p",{children:"Let’s put it this way: an influencer with 100k followers that gets 200 likes per photo is not going to give you a very successful promotion. However, an influencer with 100k followers that gets 5k likes per photo might be a little more enticing."}),(0,a.jsx)("p",{children:"So when evaluating influencers to work with, never just look at their following count and take that at face value. Instead, look at their engagement rate (likes per post divided by total followers)."}),(0,a.jsx)("p",{children:"We like to work with influencers that have at least 500 to 1000 likes per post, minimum."}),(0,a.jsxs)("p",{className:"border-l-primary border-l-8 rounded pl-4 bg-white py-4",children:[(0,a.jsx)("b",{children:"Tip:"})," If you're just looking for content, and not as focused on a promotion, then likes and engagement rate are not as important. Focus more on the creator's content quality."]}),(0,a.jsx)("h2",{children:"Be Sure They’re Niche-Specific"}),(0,a.jsx)("p",{children:"Did an influencer reach out to you with an impressive Instagram all about cooking?"}),(0,a.jsx)("p",{children:"Or maybe an influencer with tens of thousands of followers that posts about sports cars?"}),(0,a.jsx)("p",{children:"That’s great, but it’s probably not a good fit for you."}),(0,a.jsx)("p",{children:"When looking for an influencer to collaborate with, ideally you want a creator who – at a bare minimum – takes quality, professional-level photos. They need to have a gifted talent in photography for it to be worth your time (we’ll come back to this later)."}),(0,a.jsx)("p",{children:"After photography has been established as a minimum, it’s key to focus on an influencer whose niche aligns with your guests’ interests. If your guests are mostly families, outdoorsy adventurers, or wine enthusiasts, then it makes a lot of sense to partner up with an influencer that posts about family life, loves hiking and camping, or travels to various vineyards around the world."}),(0,a.jsx)("p",{children:"Make sure the influencer’s content matches the interests of your guests."}),(0,a.jsx)("p",{children:"This way, when they post about their stay, your property will likely be pushed in front of an audie

1nce that aligns with your guest profile."}),(0,a.jsx)("p",{children:"As a bonus, we love working with travel, lifestyle, and even fashion creators. If they have great photography and strong audience engagement, then any promotion will appeal to a large audience that might include future guests."}),(0,a.jsxs)("p",{className:"border-l-primary border-l-8 rounded pl-4 bg-white py-4",children:[(0,a.jsx)("b",{children:"Tip:"})," Stayamo classifies content creators by category, allowing you to find creators that specialize in cabins, lifestyle, health & wellness, and more."]}),(0,a.jsx)("img",{src:"/images/ultimate-guide-5.jpeg",className:"w-full"}),(0,a.jsxs)("p",{className:"text-sm",children:[(0,a.jsx)("a",{href:"https://stayamo.com/profiles/637ef1da1021f57cdcf7f13f",className:"decoration-primary underline-offset-4",children:"David Perez"})," ","// Stayamo Creator"]}),(0,a.jsx)("div",{className:"divider"}),(0,a.jsx)("h2",{children:"Avoid Bikini Models, Unless"}),(0,a.jsx)("p",{children:"In addition to avoiding accounts that don’t match your guest profile, we tend to shy away from collaborations with bikini models."}),(0,a.jsx)("p",{children:"This influencer type can broadly be described as someone who usually only posts photos of themselves, close up, wearing bathing suits."}),(0,a.jsx)("p",{children:"And while we respect this category of influencers (there are a lot of very high performing and talented creators in this space), it’s not always the best fit for Airbnbs and hosts. Most of the time, people are just following these accounts for a glimpse of the person in the photos – not necessarily for recommendations."}),(0,a.jsx)("p",{children:"The exception to this rule is if the bikini model is traveling with a professional photographer. If that’s the case, then ask the influencer and photographer to also include a gallery of shots showcasing the house, as well as some lifestyle shots with the bikini influencer in frame."}),(0,a.jsx)("p",{children:"Now, you have promotion with an influencer that may or may not yield results, but regardless, you’ll walk away with a professional gallery of photos to use."}),(0,a.jsx)("h2",{children:"Provide A Shotlist"}),(0,a.jsx)("p",{children:"After you’ve evaluated the influencer and feel comfortable with their content, audience, and niche, the next thing to discuss is a shotlist for the collaboration."}),(0,a.jsx)("p",{children:"In an influencer marketing campaign, a shotlist simply includes the specific areas of the home you want the creator to photograph. This may include"}),(0,a.jsxs)("ul",{children:[(0,a.jsx)("li",{children:"Kitchen and living room"}),(0,a.jsx)("li",{children:"Bedroom"}),(0,a.jsx)("li",{children:"Bathroom"}),(0,a.jsx)("li",{children:"Hallway, stairs and landing"}),(0,a.jsx)("li",{children:"Amenities like hot tub and pool"})]}),(0,a.jsx)("p",{children:"At a minimum, we’d suggest you provide a shotlist of 10 areas you want to have captured (and have the influencer deliver at least one professionally edited photo of each area). This way, you’ll have 10 quality photos of areas of your home you designate as important."}),(0,a.jsx)("p",{children:"For the rest of the collaboration, we advise letting the influencer use their own time as they wish to explore, creatively capture, and experience the property."}),(0,a.jsxs)("p",{className:"border-l-primary border-l-8 rounded pl-4 bg-white py-4",children:[(0,a.jsx)("b",{children:"Tip:"})," If you have some highly sought-after amenities at your home, like a stunning pool, gorgeous views, or a cozy courtyard, then have the creator capture this. These spaces perform well on social media."]}),(0,a.jsx)("img",{src:"/images/ultimate-guide-4.jpeg",className:"w-full"}),(0,a.jsxs)("p",{className:"text-sm",children:[(0,a.jsx)("a",{href:"https://stayamo.com/profiles/637ef2441021f57cdcf7f955",className:"decoration-primary underline-offset-4",children:"Shaelah McGilton"})," ","// Stayamo Creator"]}),(0,a.jsx)("div",{className:"divider"}),(0,a.jsx)("h2",{children:"Give A Reasonable Length Of Stay"}),(0,a.jsx)("p",{children:"How many nights should you offer to a creator during a collaboration?"}),(0,a.jsx)("p",{children:"As always, the answer is that it depends."}

1),(0,a.jsx)("p",{children:"Speaking from both sides of the equation (as someone who has both hosted influencer collaborations, as well as has been hosted to create and promote content), I can safely say that one night is usually not enough time for a creator to visit."}),(0,a.jsx)("p",{children:"With only one night, the creator will feel rushed to secure a gallery of high-quality images. Additionally, any inclement weather might cause issues with content creation and lead to a poor outcome."}),(0,a.jsx)("p",{children:"But above all, you really want the creator to actually enjoy the space while they’re visiting. This shines through in the quality of the content they will produce. And if a creator is constantly rushing to capture various areas and angles, without enough time to let their creativity spark, it tends to lead to lesser outcomes."}),(0,a.jsx)("p",{children:"On the flip side, you don’t need to offer a full week for a collaboration. Instead, a nice middle ground that keeps the host’s budget in mind, as well as the creator’s needs, tends to be around 2 to 3 nights."}),(0,a.jsx)("img",{src:"/images/ultimate-guide-6.jpeg",className:"w-full"}),(0,a.jsxs)("p",{className:"text-sm",children:[(0,a.jsx)("a",{href:"https://stayamo.com/profiles/637ef2d61021f57cdcf8071f",className:"decoration-primary underline-offset-4",children:"Monda Pernisco"})," ","// Stayamo Creator"]}),(0,a.jsx)("div",{className:"divider"}),(0,a.jsx)("h2",{children:"Collect A Deposit And A Cleaning Fee"}),(0,a.jsx)("p",{children:"Hosting a creator can cost money – whether that's from utilities, turnover costs, or potentially missed revenue from a paying guest instead."}),(0,a.jsx)("p",{children:"With that in mind, we encourage all hosts to collect two items: Cleaning Fees and Deposits."}),(0,a.jsx)("h3",{children:"Cleaning Fee"}),(0,a.jsx)("p",{children:"A cleaning fee is a one-time charge the creator is expected to pay for staying at your property."}),(0,a.jsx)("p",{children:"This cleaning fee can help cover turnover, utilities, and maybe a bit of wear and tear. But if you receive a request from a well-qualified content creator, you may want to consider eating these costs to host them."}),(0,a.jsx)("p",{children:"Regardless, when it comes to charging a cleaning fee, just use common sense and avoid anything egregious. It's pretty easy to see through a $500 cleaning fee for a one bedroom home as a plainly disguised nightly rate."}),(0,a.jsx)("h3",{children:"Deposit"}),(0,a.jsx)("p",{children:"A deposit is simply an amount of money that the creator pays to you, the host, which is to be withheld until they provide the agreed upon deliverables."}),(0,a.jsx)("p",{children:"Again, if you're going to charge a deposit, use a reasonable number. It shouldn't be so high that it scares the creator away from collaborating with you."}),(0,a.jsx)("p",{children:"But it also shouldn't be so low that they feel like they can walk away from the collaboration without needing to timely return deliverables."}),(0,a.jsx)("h3",{children:"Here's An Example"}),(0,a.jsx)("p",{children:"Let's say a creator offers a post on social media and 10 professionally edited photos in exchange for a free stay. If you have a $100 cleaning fee, and a $100 deposit, then the creator would pay you $200 to come visit."}),(0,a.jsx)("p",{children:"After the collaboration is complete, the $100 deposit would be withheld until they provide 10 photos and a post on social media – at which point the deposit would then be returned."}),(0,a.jsx)("p",{children:"In sum, the cleaning fee should help you cover some costs of the collaboration, whereas the deposit incentivizes the creator to quickly edit, deliver, and promote content about their visit."}),(0,a.jsxs)("p",{className:"border-l-primary border-l-8 rounded pl-4 bg-white py-4",children:[(0,a.jsx)("b",{children:"Tip:"})," Stayamo allows you to advertise both of these items on your listing, making it incredibly easy for creators to understand the costs to collaborate with your property."]}),(0,a.jsx)("h2",{children:"Book The Collaboration Through Airbnb, VRBO, or Other Third Party Platforms"}),(0,a.jsx)("p",{children:"This might sound shocking, but we encourage every collaboration – even the ones created through Stayamo – to be booked through a third party platform, like Airbnb."}),(0,a.jsx)("p",{children:"Here are the three reasons why."}),(0,a.jsx)("h3",{children:"1. Commitment From The Host & Creator"}),(0,a.jsx)("p",{children:"When a collaboration is booked through a website like Airbnb, the host and influencer are both forced to block off the dates, and exchange some sort of financial amount."}),(0,a.jsx)("p",{children:"This small step provides clarity to the creator that the dates are, in fact, reserved for them and will not be double booked. It's comforting to know from the creator's standpoint that their stay is guaranteed and they will not show up to a house that's already occupied."}),(0,a.jsx)("h3",{children:"2. Use The Booking Fee To Collect The Deposit & Cleaning Fee"}),".",(0,a.jsx)("p",{children:"By booking through a third party website, you can offer the creator a special rate that matches the deposit amount and cleaning fee."}

1),(0,a.jsx)("p",{children:"Then, at the end of the collaboration after deliverables have been met, you can simply Venmo, Zelle, or Paypal the creator their deposit back."}),(0,a.jsx)("h3",{children:"3. Insurance & A Five-Star Review"}),(0,a.jsx)("p",{children:"Last but not least – and probably most importantly for the host – booking through a third party platform allows you to receive both insurance and a five star review for the stay."}),(0,a.jsx)("p",{children:"This means that should anything go wrong with the collaboration, you still have some form of protection. And assuming everything goes as planned, the creator can leave a 5-star review when they return from their visit."}),(0,a.jsx)("img",{src:"/images/ultimate-guide-7.jpeg",className:"w-full"}),(0,a.jsxs)("p",{className:"text-sm",children:[(0,a.jsx)("a",{href:"https://stayamo.com/profiles/637ef2a71021f57cdcf802af",className:"decoration-primary underline-offset-4",children:"Hannah Mather"})," ","// Stayamo Creator"]}),(0,a.jsx)("div",{className:"divider"}),(0,a.jsx)("h2",{children:"Focus On Photography"}),(0,a.jsxs)("p",{children:["Saving the most important for last: ",(0,a.jsx)("br",{}),(0,a.jsx)("br",{}),"The most critical item when working with Airbnb infuencers is to ensure the creator is a talented photographer."]}),(0,a.jsx)("p",{children:"When hosting an influencer, you cannot always predict how their audience is going to react to a promotion."}),(0,a.jsx)("p",{children:"Oftentimes, these promotions have led to truly spectacular results, such as boosting a nightly rate from $250 to $600 and keeping it there."}),(0,a.jsx)("p",{children:"But on the other hand, we've seen promotions with major influencers that helped the host gain a number of followers, but did not create substantial returns from bookings."}),(0,a.jsx)("p",{children:"And on Stayamo, we've seen examples of very well-known influencers, boasting millions of followers, collaborate with homes, post their stay to hundreds of thousands of eager viewers – yet still sometimes leve the host with mixed results on bookings and follower growth."}),(0,a.jsx)("p",{children:"Which is why at the end of the day you need to focus on creators with exceptional photography, not just a large following."}),(0,a.jsx)("p",{children:"If you have a promotion with a content creator that has a small following, but an absolutely incredible eye for content creation, then you can constantly remarket your home with the content they provide."}),(0,a.jsx)("p",{children:"Whether that means using the content to enhance your Airbnb listing and drive greater returns, or make your own website feel more professional."}),(0,a.jsx)("p",{children:"Moreover, you cannot guarantee results from a promotion, but you can guarantee the number of photos and videos you will receive from a creator."}),(0,a.jsx)("p",{children:"And if you follow all of the above steps to help select the right content creator for your property, you can also all but guarantee those pieces of content will drive more bookings for your home – regardless of how the promotion goes."}),(0,a.jsxs)("p",{className:"border-l-primary border-l-8 rounded pl-4 bg-white py-4",children:[(0,a.jsx)("b",{children:"Tip:"})," Stayamo lets you sort between creators with incredible photography, influencers with a large following, or both."]}),(0,a.jsx)("h2",{children:"Let's Wrap It Up"}),(0,a.jsxs)("p",{children:["Ultimately,"," ",(0,a.jsx)("a",{className:"decoration-primary underline-offset-4",href:"https://lucasocial.com/en/the-benefits-of-influencer-marketing-for-the-hotels/",target:"_blank",children:"over 75% of hotels"})," ","and hospitality brands use influencer marketing (it works)."]}),(0,a.jsx)("p",{children:"The right creator can deliver enormous results, elevating your brand aesthetic, while also delivering new bookings –\xa0yet so many vacation rental owners and operators are missing out on this lucrative marketing channel."}),(0,a.jsxs)("p",{children:["That's why we built"," ",(0,a.jsx)("a",{className:"decoration-primary underline-offset-4",href:"https://stayamo.com",target:"_blank",children:"Stayamo"}),"."]}),(0,a.jsx)("p",{children:"And over the last three years, we’ve helped some 2,000 content creators discover and stay with thousands of Airbnbs and hotels. The premise is simple: hosts/hotels can exchange free stays at their properties for promotions from top creators."}),(0,a.jsx)("p",{children:"The property owner gets a free promotion and quality photos to use for their own marketing needs, while the creator gets a free stay to post about on social media."}),(0,a.jsx)("p",{children:"Hopefully this article has provided valuable resources on how to collaborate with Airbnb influencers."}),(0,a.jsx)("p",{children:"Now, we'd love to see you put your newfound knowledge to the test by discovering creators to collaborate with on Stayamo – all at no cost."}),(0,a.jsx)("p",{children:"Happy collaborating!"}),(0,a.jsx)("div",{className:"divider"})]})]})]}),(0,a.jsxs)("div",{className:"flex flex-col md:flex-row flex-wrap justify-center flex-start max-w-3xl md:mt-12 md:mb-12 mt-4 mx-auto",children:[(0,a.jsx)("img",{src:"/images/shea-rouda.jpg",className:"object-cover rounded-full aspect-square object-fit w-28 h-28 md:w-40 md:h-40 md:mt-8 md:mr-4 mb-2 mx-auto"}),(0,a.jsxs)("div",{className:"mx-auto md:ml-6 text-center md:text-left prose max-w-md md:w-[450px]",children:[(0,a.jsx)("div",{className:"flex flex-row mt-6 mb-2 mx-auto justify-center md:justify-start",children:(0,a.jsx)("h4",{className:"capitalize my-0",children:"Author"})}),(0,a.jsx)("div",{className:"flex flex-row justify-between",children:(0,a.jsx)("h1",{className:"mt-0 mb-0 capitalize mx-auto md:ml-0",children:"Shea Rouda"})}),(0,a.jsx)("p",{className:"prose px-4 md:px-0",children:"Before Stayamo, Shea grew an Instagram account called @Best_Airbnb from 0 to 700k followers, averaging 30k likes per post, and 1,000+ new followers per day. The account was later acquired by a travel company."})]})]}),(0,a.jsx)(i.Z,{})]})},97729:function(e,t,o){e.exports=o(35487)}},function(e){e.O(0,[9774,2888,179],function(){return e(e.s=82872)}),_N_E=e.O()}]);