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1<title>GTM Consulting | Brian J. Hammond</title><meta name="description" content="Sales process design, team coaching, and full GTM strategy for companies ready to scale."/><meta name="author" content="Brian J. Hammond"/><meta name="keywords" content="sales consultant,GTM strategy,sales leadership,AI sales,B2B sales,FYC Labs"/><meta name="robots" content="index, follow"/><meta property="og:title" content="Brian J. Hammond | Sales Leader & GTM Consultant"/><meta property="og:description" content="VP of Sales at FYC Labs, GTM consultant, and AI-powered sales expert."/><meta property="og:url" content="https://brianjhammond.com/"/><meta property="og:site_name" content="Brian J. Hammond"/><meta property="og:locale" content="en_US"/><meta property="og:type" content="website"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Brian J. Hammond | Sales Leader & GTM Consultant"/><meta name="twitter:description" content="VP of Sales at FYC Labs, GTM consultant, and AI-powered sales expert."/><link rel="icon" href="/favicon.ico" type="image/x-icon" sizes="16x16"/><meta name="next-size-adjust"/>
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1</head><body class="font-sans"><header class="bg-chalk tg-keyline sticky top-0 z-50"><nav class="max-w-page mx-auto px-6 md:px-8"><div class="flex items-center justify-between h-18 md:h-20"><a class="flex items-center" href="/"><span class="tg-hand text-3xl md:text-4xl text-ink leading-none">Brian J. Hammond</span></a><div class="hidden md:flex items-center gap-10"><a class="group relative text-xs font-extrabold uppercase tracking-[0.16em] text-ink-soft hover:text-ink transition-colors duration-200" href="/about/">About<span class="absolute -bottom-1 left-0 h-0.5 w-0 bg-clay transition-all duration-300 group-hover:w-full"></span></a><a class="group relative text-xs font-extrabold uppercase tracking-[0.16em] text-ink-soft hover:text-ink transition-colors duration-200" href="/consulting/">Consulting<span class="absolute -bottom-1 left-0 h-0.5 w-0 bg-clay transition-all duration-300 group-hover:w-full"></span></a><a class="group relative text-xs font-extrabold uppercase tracking-[0.16em] text-ink-soft hover:text-ink transition-colors duration-200" href="/ai-prompts/">Resource Library<span class="absolute -bottom-1 left-0 h-0.5 w-0 bg-clay transition-all duration-300 group-hover:w-full"></span></a><a class="group relative text-xs font-extrabold uppercase tracking-[0.16em] text-ink-soft hover:text-ink transition-colors duration-200" href="/blog/">Blog<span class="absolute -bottom-1 left-0 h-0.5 w-0 bg-clay transition-all duration-300 group-hover:w-full"></span></a><a class="group relative text-xs font-extrabold uppercase tracking-[0.16em] text-ink-soft hover:text-ink transition-colors duration-200" href="/contact/">Contact<span class="absolute -bottom-1 left-0 h-0.5 w-0 bg-clay transition-all duration-300 group-hover:w-full"></span></a><a class="tg-btn tg-btn-clay tg-btn-sm" href="/contact/"><div class="" style="position:relative"><div class="tg-btn-label" style="position:relative;z-index:1">Let's Talk</div></div></a></div><button type="button" class="md:hidden p-2 text-ink hover:text-clay transition-colors" aria-label="Toggle menu"><svg class="w-6 h-6" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M4 6h16M4 12h16M4 18h16"></path></svg></button></div></nav></header><main class="min-h-screen"><section class="bg-chalk px-6 md:px-8 py-20 md:py-28"><div class="max-w-page mx-auto"><div class="max-w-3xl"><p class="tg-eyebrow text-clay-deep mb-4">Services</p><h1 class="text-4xl md:text-5xl text-ink mb-6">GTM Consulting</h1><p class="text-xl text-ink-soft leading-relaxed font-normal">I help companies build sales engines that actually work.</p></div></div></section><section class="bg-chalk px-6 md:px-8 pb-20 md:pb-28"><div class="max-w-page mx-auto"><div class="max-w-3xl mx-auto text-center"><p class="tg-eyebrow text-clay-deep mb-3">The Challenge</p><h2 class="text-3xl text-ink mb-6">Scaling Is Hard</h2><p class="text-lg text-ink-soft leading-relaxed font-normal">Most companies waste months (and money) figuring out their sales motion through trial and error. They hire too fast, build processes that don't scale, and burn through resources trying to find what works.</p><p class="text-lg text-ink leading-relaxed mt-4 font-semibold">You don't have to do it that way.</p></div></div></section><section class="bg-chalk px-6 md:px-8 py-20 md:py-28"><div class="max-w-page mx-auto"><div class="text-center mb-16"><p class="tg-eyebrow text-clay-deep mb-3">What I Offer</p><h2 class="text-3xl text-ink">Services Offered</h2></div><div class="grid md:grid-cols-3 gap-8"><div class="h-full" style="position:relative"><div class="h-full p-8 " style="position:relative;z-index:1"><div class="w-14 h-14 bg-clay-tint flex items-center justify-center mb-5 text-clay-deep "><svg class="w-7 h-7" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9 5H7a2 2 0 00-2 2v12a2 2 0 002 2h10a2 2 0 002-2V7a2 2 0 00-2-2h-2M9 5a2 2 0 002 2h2a2 2 0 002-2M9 5a2 2 0 012-2h2a2 2 0 012 2m-3 7h3m-3 4h3m-6-4h.01M9 16h.01"></path></svg></div><h3 class="text-xl font-black text-ink mb-3 ">Sales Process Design</h3><ul class="mt-5 space-y-3"><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24">
1<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Build repeatable, scalable sales processes from scratch</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Audit and optimize existing pipelines</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">CRM setup and configuration</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Playbook creation</span></li></ul></div></div><div class="h-full" style="position:relative"><div class="h-full p-8 " style="position:relative;z-index:1"><div class="w-14 h-14 bg-clay-tint flex items-center justify-center mb-5 text-clay-deep "><svg class="w-7 h-7" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M17 20h5v-2a3 3 0 00-5.356-1.857M17 20H7m10 0v-2c0-.656-.126-1.283-.356-1.857M7 20H2v-2a3 3 0 015.356-1.857M7 20v-2c0-.656.126-1.283.356-1.857m0 0a5.002 5.002 0 019.288 0M15 7a3 3 0 11-6 0 3 3 0 016 0zm6 3a2 2 0 11-4 0 2 2 0 014 0zM7 10a2 2 0 11-4 0 2 2 0 014 0z"></path></svg></div><h3 class="text-xl font-black text-ink mb-3 ">Sales Team Coaching</h3><ul class="mt-5 space-y-3"><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">1:1 and team coaching sessions</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Call reviews and feedback</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Skill development programs</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Manager training</span></li></ul></div></div><div class="h-full" style="position:relative"><div class="h-full p-8 " style="position:relative;z-index:1"><div class="w-14 h-14 bg-clay-tint flex items-center justify-center mb-5 text-clay-deep "><svg class="w-7 h-7" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M9 19v-6a2 2 0 00-2-2H5a2 2 0 00-2 2v6a2 2 0 002 2h2a2 2 0 002-2zm0 0V9a2 2 0 012-2h2a2 2 0 012 2v10m-6 0a2 2 0 002 2h2a2 2 0 002-2m0 0V5a2 2 0 012-2h2a2 2 0 012 2v14a2 2 0 01-2 2h-2a2 2 0 01-2-2z"></path></svg></div><h3 class="text-xl font-black text-ink mb-3 ">Full GTM Strategy</h3><ul class="mt-5 space-y-3"><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Market analysis and ICP definition</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24">
1<path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Messaging and positioning</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Channel strategy</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Pricing and packaging guidance</span></li><li class="flex items-start gap-3"><svg class="w-5 h-5 text-clay flex-shrink-0 mt-0.5" fill="none" stroke="currentColor" viewBox="0 0 24 24"><path stroke-linecap="round" stroke-linejoin="round" stroke-width="2" d="M5 13l4 4L19 7"></path></svg><span class="text-ink-soft text-sm font-normal">Launch planning</span></li></ul></div></div></div></div></section><section class="bg-chalk px-6 md:px-8 py-20 md:py-28"><div class="max-w-page mx-auto"><div class="text-center mb-12"><p class="tg-eyebrow text-clay-deep mb-3">Track Record</p><h2 class="text-3xl text-ink mb-4">Why Work With Me?</h2><p class="text-ink-soft max-w-2xl mx-auto font-normal">Real operator experienceânot just consulting theory. I've built sales functions across retail, B2B, and tech with an AI-forward methodology.</p></div><div class="grid grid-cols-2 md:grid-cols-4 gap-8 max-w-4xl mx-auto"><div class="text-center"><div class="text-4xl md:text-5xl font-black leading-none mb-3 text-vermilion">5 â 26</div><div class="text-sm text-ink-soft font-normal">Sales team scaled in 24 months</div></div><div class="text-center"><div class="text-4xl md:text-5xl font-black leading-none mb-3 text-ink">$204M</div><div class="text-sm text-ink-soft font-normal">Revenue managed as District Manager</div></div><div class="text-center"><div class="text-4xl md:text-5xl font-black leading-none mb-3 text-ink">21%</div><div class="text-sm text-ink-soft font-normal">Growth achieved over 3 years</div></div><div class="text-center"><div class="text-4xl md:text-5xl font-black leading-none mb-3 text-ink">4</div><div class="text-sm text-ink-soft font-normal">Global markets expanded into</div></div></div></div></section><section class="bg-chalk px-6 md:px-8 py-20 md:py-28"><div class="max-w-page mx-auto"><div class="text-center mb-16"><p class="tg-eyebrow text-clay-deep mb-3">The Process</p><h2 class="text-3xl text-ink">How It Works</h2></div><div class="grid md:grid-cols-3 gap-8 max-w-5xl mx-auto"><div class="" style="position:relative"><div class="p-8 text-center text-ink" style="position:relative;z-index:1"><div class="text-6xl font-black leading-none mb-4 opacity-30">1</div><h3 class="text-xl font-black uppercase mb-3">Discovery Call</h3><p class="leading-relaxed font-normal opacity-90">We talk about your situation, challenges, and goals. No pitch, just conversation.</p></div></div><div class="" style="position:relative"><div class="p-8 text-center text-chalk" style="position:relative;z-index:1"><div class="text-6xl font-black leading-none mb-4 opacity-30">2</div><h3 class="text-xl font-black uppercase mb-3">Proposal</h3><p class="leading-relaxed font-normal opacity-90">I outline a custom engagement tailored to your specific needs and budget.</p></div></div><div class="" style="position:relative"><div class="p-8 text-center text-chalk" style="position:relative;z-index:1"><div class="text-6xl font-black leading-none mb-4 opacity-30">3</div><h3 class="text-xl font-black uppercase mb-3">Execution</h3><p class="leading-relaxed font-normal opacity-90">We get to work building, optimizing, or coachingâwhatever your sales org needs.</p></div></div></div></div></section><section class="bg-chalk px-6 md:px-8 py-20 md:py-28"><div class="max-w-page mx-auto"><div class="max-w-2xl mx-auto" style="position:relative"><div class="p-12 md:p-16 text-center" style="position:relative;z-index:1"><p class="tg-eyebrow text-clay-deep mb-3">Investment</p><h2 class="text-3xl text-ink mb-6">Pricing</h2><p class="text-ink-soft leading-relaxed mb-10 font-normal">Pricing varies by engagement scope. Some clients need a single strategy session. Others need ongoing coaching and process development. Let's talk about what makes sense for you.</p><a class="tg-btn tg-btn-clay" href="/contact/"><div class="" style="position:relative"><div class="tg-btn-label" style="position:relative;z-index:1">Book a Discovery Call</div></div></a></div></div></div></section></main><footer class="bg-ink text-chalk"><div class="max-w-page mx-auto px-6 md:px-8 py-16 md:py-20"><div class="grid grid-cols-1 md:grid-cols-3 gap-12 md:gap-16"><div><h3 class="tg-hand text-4xl text-clay mb-4 leading-none">Brian J. Hammond</h3><p class="text-chalk/60 leading-relaxed">Sales Leader. AI Innovator. GTM Consultant.</p></div><div><h4 class="text-xs font-extrabold uppercase tracking-[0.28em] text-clay mb-6">Quick Links</h4><ul class="space-y-3"><li><a class="text-chalk/70 hover:text-clay transition-colors duration-200" href="/about/">About</a></li><li><a class="text-chalk/70 hover:text-clay transition-colors duration-200" href="/consulting/">Consulting</a></li><li><a class="text-chalk/70 hover:text-clay transition-colors duration-200" href="/ai-prompts/">Resource Library</a></li><li><a class="text-chalk/70 hover:text-clay transition-colors duration-200" href="/blog/">Blog</a></li><li><a class="text-chalk/70 hover:text-clay transition-colors duration-200" href="/contact/">Contact</a></li></ul></div><div><h4 class="text-xs font-extrabold uppercase tracking-[0.28em] text-clay mb-6">Connect</h4><div class="space-y-4"><a href="https://www.linkedin.com/in/brian-j-hammond/" target="_blank" rel="noopener noreferrer" class="flex items-center gap-3 text-chalk/70 hover:text-clay transition-colors duration-200 group"><span class="w-10 h-10 rounded-full bg-chalk/10 flex items-center justify-center group-hover:bg-clay group-hover:text-ink transition-colors duration-200"><svg class="w-5 h-5" fill="currentColor" viewBox="0 0 24 24">
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