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1<div class="mx-auto max-w-2xl"><p class="text-[12px] font-bold uppercase tracking-[0.12em] text-emerald-600">AI sports predictions, kept honest</p><h1 class="mt-2 text-3xl font-black leading-tight text-foreground sm:text-4xl">About Alphr</h1><p class="mt-4 text-[15px] leading-relaxed text-slate-600">Alphr is a machine-learning platform that prices up AFL, NRL and Super League, with NFL and NBA matches coming soon, flags where the market looks wrong, and keeps a public record of how the models actually go. Wins and misses, all of it.</p><section class="mt-10 rounded-3xl border border-border-subtle bg-white p-6"><div class="flex items-start gap-4"><div aria-hidden="true" class="flex h-14 w-14 shrink-0 items-center justify-center rounded-2xl bg-gradient-to-br from-emerald-500 to-cyan-500 text-base font-black text-white shadow-sm">BD</div><div><h2 class="text-lg font-black text-foreground">Ben Dunlop</h2><p class="text-[13px] font-semibold text-muted">Founder & Lead Analyst</p><a href="https://www.linkedin.com/in/ben-dunlop-au/" target="_blank" rel="me noopener noreferrer" class="mt-2 inline-flex items-center gap-1.5 text-[13px] font-semibold text-emerald-600 transition-colors hover:text-emerald-700"><svg viewBox="0 0 24 24" class="h-3.5 w-3.5" fill="currentColor" aria-hidden="true"><path d="M4.98 3.5a2.5 2.5 0 11-.02 5 2.5 2.5 0 01.02-5ZM3 9h4v12H3V9Zm6 0h3.8v1.7h.05c.53-1 1.83-2.05 3.77-2.05 4.03 0 4.78 2.65 4.78 6.1V21h-4v-5.5c0-1.3-.02-3-1.83-3-1.83 0-2.11 1.43-2.11 2.9V21H9V9Z"></path></svg>Connect on LinkedIn</a></div></div></section><section class="mt-10"><h2 class="text-xl font-black text-foreground">Why I built Alphr</h2><div class="mt-3 space-y-4 text-[15px] leading-relaxed text-slate-600"><p>I'm Ben, and Alphr is what happens when a lifelong sports obsession runs headfirst into a habit of building things.</p><p>My first proper brush with odds came early on, and the numbers stuck. Years later, building my own model to price up matches felt less like a hobby and more like something I was always going to do anyway.</p><p>So that's what Alphr is. Real data and AI aimed at the games I love, with one rule I refuse to break: when a model gets a call wrong, it says so. No tipster bravado, no cherry-picked screenshots. Just the numbers, the reasoning, and a track record you can check for yourself.</p><p>I'm a sports tragic to the core. I bleed red and white for the Dragons and the Swans, fly the green and gold for the Packers, and I'll always back the Sixers, usually against my better judgement.</p></div></section><section class="mt-10"><h2 class="text-xl font-black text-foreground">How the models work</h2><p class="mt-3 text-[15px] leading-relaxed text-slate-600">Every prediction comes from a multi-model XGBoost ensemble trained on 18+ years of data, validated on a held-out season, and blind-tested on the most recent completed season before it ever goes live. Picks are edge-filtered, so a play is only flagged when the model's probability beats the market's implied price.<!-- --> <a class="font-semibold text-emerald-600 transition-colors hover:text-emerald-700" href="/accuracy">See the live track record</a> <!-- -->any time.</p></section><section class="mt-10 rounded-2xl border border-border-subtle bg-background-secondary/60 p-5"><h2 class="text-sm font-black uppercase tracking-wide text-slate-700">A quick note on betting</h2><p class="mt-2 text-[13px] leading-relaxed text-muted">Alphr publishes data, ratings and predictions. It doesn't take bets, hold money, or run any wagering account, and it has no commercial relationship with any bookmaker. Every selection is informational, so bet only with licensed operators, and only what you can afford to lose. If gambling stops being fun, call<!-- --> <strong class="text-slate-600">1800 858 858</strong> or visit<!-- --> <a href="https://www.gamblinghelponline.org.au" target="_blank" rel="noopener noreferrer" class="underline transition-colors hover:text-slate-700">gamblinghelponline.org.au</a>. 18+.</p></section><div class="mt-10 flex flex-wrap gap-3"><a class="inline-flex items-center justify-center rounded-xl bg-slate-900 px-5 py-2.5 text-sm font-semibold text-white transition-colors hover:bg-slate-700" href="/contact">Get in touch</a><a class="inline-flex items-center justify-center rounded-xl border border-border-subtle px-5 py-2.5 text-sm font-semibold text-slate-700 transition-colors hover:border-slate-400" href="/accuracy">See the track record</a></div></div></main><!--$--><!--/$--></main><footer class="border-t border-slate-100 mt-16 bg-background-secondary/50 pb-[calc(3.5rem+env(safe-area-inset-bottom,0px)+0.75rem)] md:pb-0"><h2 class="sr-only">Alphr<!-- --> site footer</h2><div class="mx-auto max-w-6xl px-4 sm:px-6 py-12"><div class="flex flex-col gap-6 border-b border-slate-100 pb-8 lg:flex-row lg:items-center lg:justify-between"><div class="max-w-md"><a aria-label="Alphr home" class="inline-block" href="/"><img alt="Alphr" width="105" height="30" decoding="async" data-nimg="1" style="color:transparent;width:auto;height:auto" srcSet="/_next/image?url=%2Flogo.png&w=128&q=75&dpl=dpl_Em9doRZKqhuzZpKQLMdmq9jEcuCa 1x, /_next/image?url=%2Flogo.png&w=256&q=75&dpl=dpl_Em9doRZKqhuzZpKQLMdmq9jEcuCa 2x" src="/_next/image?url=%2Flogo.png&w=256&q=75&dpl=dpl_Em9doRZKqhuzZpKQLMdmq9jEcuCa"/></a><p class="mt-3 text-[13px] leading-relaxed text-muted">AI-powered sports predictions with a verified track record. 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