News

Leaders reflect on recognizing when a capability is now obsolete.

The unification of the two products will create a streamlined ad-buying experience for advertisers.

A quarter of APAC marketing leaders forecast budget increases of 10–20%, while globally, AI’s uneven returns prompt marketers to reassess tools and press agencies for more effective work.

Openness to AI-assisted shopping tools slip to 67% from 74% in 2025, while 81% of consumers plan to maintain or increase holiday spending, according to Integral Ad Science.

Exclusive: The combined business has a headcount of 20 as it builds deeper creative, digital and content capabilities.

She joins from Orion Worldwide.

APAC chief client officer Sindhuja Rai will leave next month, while Singapore and Malaysia leader Arthur Altounian has announced his departure after 12 years.

Ogilvy Group Malaysia, American Express Japan, Havas Singapore, BBDO Korea, Malaysia Airlines, VML Indonesia, Wavemaker Australia, Merchantwise Group, Havas Media, Lego Group, WPP Media, Ronald McDonald House Australia, Naga DDB Tribal, HSBC Life SG, EDB, Enterprise SG, Burson Singapore, Initiative, Elephant Room, Zenith Australia, and others in our weekly roundup of appointment news and business wins.

Advertisers are likely to pay agencies for defined outputs than for hours or headcount, according to a WFA study. AI has yet to change most agency contracts.

Gajria takes over Sapna Chadha’s remit after her move to an APAC advertising strategy role.

The fast-food giant is trialing third-party promotions, eyeing a new retail media revenue stream.

Savoury fried-chicken biscuits tucked into cocoa burger buns mark Oreo’s 30th in China—a show of the American-born brand's appetite for local reinvention.

The appointment covers the UK, Germany, and France.

The update includes a revived logo and high-energy motion graphics.

Brian O'Kelley's startup will now build software that lets advertisers' and media owners' AI agents negotiate ad campaigns directly, as the industry races to automate buying.

Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam and Taiwan will give advertisers access to the platform seven months after the Ads debut in the US.

The work was created by VML UK in partnership with VML Lisbon.

The e-commerce giant alleges Muse accessed its platform without disclosure and captured customer log-in credentials.

Mumbai-based Blink Digital’s client roster includes Amazon, KFC, Star Sports, VH1 and ITC.

The account was won after a multi-agency competitive pitch.

Shopee commands a sizeable lead, while homegrown brands gain ground across key consumer categories.

Bram Meuleman and Sarah Stringer take up the newly created roles.

AI fluency (56%) and data-driven decision-making (55%) are identified as the most underdeveloped capabilities.

Staff were asked to “actively convince” clients to send all production work to WPP and avoid triple bidding.

Leo Constellation, GitHub, Q Agency, Bastion, Sport Singapore, F5Shanghai, Virtue Asia, Habitat M, Takeda SEA and India, Tennis Australia, South Australia Tourism Commission, and others in our weekly roundup of appointment news and business wins.

The visual discovery and shopping platform unveiled new advertising offerings at its annual marketing summit

Advertisers buying programmatically through Index Exchange will be able to add independent brand lift studies from On Device without having to manage separate measurement arrangements.

The publisher won global B Corp certification last November.

The update includes new integrations with HubSpot and Shopify, automated campaign creation, and AI agents that can talk to customers on the advertisers behalf.

Five days after the incident, Joanna Wietrzyk has apologised, Hyrox has refunded affected competitors and rewritten its global hygiene rules.

The APAC chief client officer adds the Singapore CEO remit from October 1.

EXCLUSIVE: The former Netflix and Apple alum will be based in Tokyo for the role.

Campaign reports on the rivalry and numbers behind the cola giant’s dramatic decision to change global media agency without a pitch.

After nearly four decades championing Asia-Pacific creativity, Spikes Asia is evolving into LIONS Asia, including the Asia Lions Awards.

From US$14.99 a month, the tech giant wants marketers and creators to pay for a new arsenal of AI, publishing and analytics tools designed to drive better performance across Facebook, Instagram, Meta AI and WhatsApp.

IProspect has handled the UK account since July 2023.

Kate McKinnon stars in the new spot from Colin Jost’s No Notes Productions.

The three celebrities spoke at the Forbes Women’s Power Summit 2026 on Thursday.

Like celebrities who worry about being spotted without their makeup, marketers have to accept a more transparent reality, Elida Wong says at a Festival of Marketing session.

Beijing-based Rahul Ahuja departs after a three-year tenure; an interim head of brand and marketing is appointed.

Her new responsibilities will include business strategy, growth priorities, resource allocation, product commercialisation, sales operations, and business intelligence.

Aquviva's rise to the top coincides with an extended period of activity around its “3–2–1 AQUVIVA” hydration campaign, which features actor Angga Yunanda.

Publicis Groupe pulled out of the two-horse race after winning PepsiCo.

The global chief is a former Dentsu iProspect CEO; Chan steps into the APAC role Brosgill held before his April exit.

Omnicom expects its headcount to fall by around 15,000 by the end of 2026. CFO Phil Angelastro says losing PepsiCo’s media account could give it more freedom to go after business in the same categories.

Gaming is a $28 billion market in China, up 12.17% YoY, and Omnicom’s report sketches a maturing landscape where future gains will hinge on deeper engagement, not fresh users.

The scheduled My Hero Academia collaboration was due to launch on September 18, a historically sensitive date in Chinese history.

Betagro Group, Mahindra Manulife Insurance, Havas Malaysia, Bastion Aotearoa, Anthropic, Accenture Song, Thales, Commonwealth Bank, Lyka, Google, Assembly, Pay.com.au, SPH Media, Marketforce, IG Group, IHG Hotels & Resorts, Today the Brave, Publicis Media, PRecious Communications, and others in our weekly roundup of appointment news and business wins.

EXCLUSIVE: Publicis will take over every APAC market from January 2027 except Japan, ending WPP’s nine-year hold on the luxury group’s regional business.

Agencies, brands and in-house teams are invited to send free submissions.

BBDO Worldwide chairman Andrew Robertson will step into the role immediately.