§ Blog · 01
The Discera blog.
Practical writing on competitive intelligence, win/loss from sales calls, Gong call analysis and customer research, from the team behind Discera.
- Posts58published
- Cadenceweeklyfor 8 weeks
- Read8 minavg / post
§ Latest posts58 posts
- For Marketing Teams8 min
Customer Churn Post-Mortem: A Call-Based Playbook
Oct 2, 2026 - For Marketing Teams8 min
JTBD Research From Sales Calls: A Switch Interview Alternative
Oct 2, 2026 - For Marketing Teams6 min
Pricing Objection Analysis in Gong: Finding the Real Blocker
Sep 30, 2026 - For Marketing Teams8 min
Automated Competitive Intelligence Reports From Gong Calls
Sep 30, 2026 - For RevOps8 min
Connect Gong to Claude MCP: Setup Guide + Limits
Aug 25, 2026 - For Founders8 min
Build vs Buy Call Analysis Tool: The Honest Ledger
Aug 24, 2026 - For Marketing Teams7 min
Analyze Gong Calls With ChatGPT: What Works, What Breaks
Aug 21, 2026 - For Marketing Teams8 min
Prompt Engineering for Sales Call Analysis: A Structured-Output Guide
Aug 20, 2026 - For RevOps8 min
Sales Call Transcript Analysis Metrics That Actually Matter
Aug 19, 2026 - For RevOps8 min
Batch Call Transcript Analysis: How It Actually Works
Aug 18, 2026 - For Marketing Teams8 min
The Product Marketing Tech Stack: Categories, Tools, and the Missing Layer
Aug 14, 2026 - For Marketing Teams8 min
Gong Use Cases Beyond Sales: Marketing, Product & CS
Aug 13, 2026 - For Marketing Teams7 min
Content Ideas From Sales Calls: Turn Objections Into a Content Pipeline
Aug 12, 2026 - For Marketing Teams9 min
Voice of Customer: Surveys vs. Interviews vs. Sales Calls
Aug 10, 2026 - For Marketing Teams7 min
Competitor Mentions in Sales Calls: What They Actually Signal
Aug 6, 2026 - For Marketing Teams8 min
Best Win-Loss Analysis Tools in 2026: Clozd, Klue & More
Aug 5, 2026 - For Founders8 min
Win/Loss Analysis Cost: What Consultants, DIY, and AI Tools Really Charge
Aug 4, 2026 - For Marketing Teams8 min
Continuous Win/Loss Analysis: Why It's a Scheduling Problem
Aug 3, 2026 - For RevOps7 min
Closed Lost Reasons in CRM: Why the Dropdown Lies
Jul 31, 2026 - For RevOps7 min
Closed Lost Analysis: A Playbook Built on Transcripts, Not Dropdowns
Jul 30, 2026 - For Marketing Teams7 min
Gong Theme Spotter vs. Cross-Call Themes: What Each Actually Does
Jul 27, 2026 - For Sales Leaders7 min
Gong Call Scoring: How It Works and Where It Breaks Down
Jul 24, 2026 - For RevOps7 min
Gong AI Data Extractor: What It Does, and What It Can't Answer
Jul 23, 2026 - For Marketing Teams8 min
Message Testing: Why Your Best Data Is Already on the Call
Jul 20, 2026 - For Marketing Teams7 min
Gong Pricing 2026: What It Really Costs Per Seat
Jul 17, 2026 - For Marketing Teams8 min
Customer Language in Copywriting: Build a Language Bank, Not Just a Habit
Jul 15, 2026 - For Marketing Teams7 min
Win Loss Analysis Without Interviews: The Call-Based Method
Jul 13, 2026 - For RevOps9 min
Gong Credits Explained (2026): How the New AI Usage Model Works
Jul 11, 2026 - Comparisons9 min
Gong Theme Spotter Alternative: Discera vs Gong Native AI
Jul 11, 2026 - For Marketing Teams8 min
Buyer Persona Research: Why Your Sales Calls Are the Dataset
Jul 10, 2026 - For Marketing Teams7 min
Gong for Marketing Teams: Access Without a Per-Seat License
Jul 8, 2026 - For Marketing Teams8 min
Competitive Intelligence From Sales Calls: The Methodology Shift
Jul 6, 2026 - For Customer Success Leaders7 min
Gong for Customer Success: What It Does (and Doesn't) Surface
Jul 6, 2026 - For Marketing Teams7 min
Gong Call Analysis for Product Marketing: A PMM Playbook
Jul 6, 2026 - For RevOps8 min
How to Extend Gong with AI: A Practical Guide for Revenue Teams
Jun 22, 2026 - For RevOps7 min
Manual Call Analysis Cost: What 100 Gong Calls Really Cost
Jun 19, 2026 - Comparisons8 min
Gong AI Alternatives: When You Need More Than Fixed Analysis
Jun 18, 2026 - Company News2 min
callmine is now discera
Jun 16, 2026 - For RevOps8 min
BANT in Sales: Does It Still Work in 2026?
Jun 15, 2026 - For Sales Leaders8 min
MEDDPICC vs MEDDIC: Which Framework Actually Fits?
Jun 12, 2026 - Call Analysis Playbooks8 min
Feature Prioritization: The Input Problem No Framework Solves
Jun 10, 2026 - For Founders8 min
Product Market Fit Signals From Customer Calls: A Better PMF Test
Jun 8, 2026 - For Marketing Teams8 min
Product Positioning From Sales Calls: A PMM Playbook
Jun 5, 2026 - For RevOps9 min
HubSpot Gong Deal Stage Analysis: A RevOps Playbook
Jun 3, 2026 - For RevOps8 min
Pipeline Forecasting With Call Data: A RevOps Playbook
Jun 1, 2026 - For RevOps8 min
Discovery Call Quality Analysis: A Framework That Scales
May 27, 2026 - Comparisons9 min
Discera vs Chorus: where each one earns its place
May 25, 2026 - For Marketing Teams8 min
Voice of customer from sales calls: a one-afternoon VoC playbook
May 22, 2026 - For Founders7 min
Founder led sales analysis: how to read your first 100 calls
May 20, 2026 - For Marketing Teams6 min
Messaging Mining from Sales Calls: How to Write Copy Buyers Actually Wrote
May 15, 2026 - Comparisons8 min
Discera vs Gong AI: What Each One Actually Does
May 13, 2026 - For Marketing Teams8 min
Gong Call Analysis: How to Analyze 100s of Calls at Once
May 13, 2026 - For RevOps7 min
How to Segment Gong Calls by Deal Stage
May 11, 2026 - Programmable Call Analysis10 min
13 Gong call analysis prompts for product marketers, GTM, and CS teams
May 9, 2026 - Programmable Call Analysis9 min
Programmable call analysis: a new category for revenue teams
May 5, 2026 - Call Analysis Playbooks8 min
How to run a win/loss analysis from your Gong calls
Apr 28, 2026 - For Marketing Teams6 min
You've talked to 1,000 customers. Why are you still interviewing 10?
Apr 21, 2026
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