Key Takeaways Thanksgiving week carries the deepest discounting of any cannabis holiday. Many operators raise menu prices, then discount off the higher anchor. Edibles led incremental sales lift during Green

Key Takeaways Member count measures signups, not reachable or paying customers. Loyalty enrollment does not automatically create valid marketing consent. Federal rules require honoring opt-out requests within ten business days.

Key Takeaways Green Wednesday 2026 falls on Wednesday, November 25. Green Wednesday outsells Black Friday at licensed dispensaries nationwide. Build creative and secure compliance sign-off by mid-October. State rules govern

Key Takeaways Halloween 2026 falls on Saturday, October 31. Costume and candy creative triggers state youth-appeal rules. Arizona statute names a holiday mascot by name. Google blocks paid search ads

Key Takeaways Paid search stays closed to cannabis retail every October. Programmatic display reaches verified adults on mainstream inventory. California signed a tighter youth-appeal standard in August 2026. The new

Key Takeaways Q4 holds four separate demand curves, not one holiday season. Green Wednesday 2026 falls on Wednesday, November 25. Discount depth is climbing faster than holiday volume gains. Several

Key Takeaways Google says no special AEO markup or schema is required. Age gates that block crawlers can remove your site from AI answers. Iframe menus keep your product content

Key Takeaways AI answers on Google draw from the same Search index as links. Google states no special markup is required for AI visibility. A claimed Business Profile feeds local

Key Takeaways Sponsoring a profile means linking location assets to a Google Ads account. Plant-touching dispensaries cannot run Google Ads promoting THC sales. Certified topical CBD advertisers qualify only in

Key Takeaways Google Ads still blocks recreational cannabis advertising across the United States. Federal rescheduling took effect April 28, 2026, for medical cannabis only. Rescheduling changed federal drug law, not

Key Takeaways A cannabis marketing agency builds demand inside strict platform and state rules. Most mainstream ad platforms ban cannabis promotion outright, not just restrict it. Search, programmatic display, email,

Key Takeaways Organic search is the only channel major ad platforms cannot switch off. Google Ads blocks recreational cannabis promotion across its network. Delivery-only operators cannot claim a Business Profile

Key Takeaways Most dispensary local SEO damage comes from profile errors, not website errors. Google ranks local results on relevance, distance, and prominence. Keyword stuffing your business name violates Google

Key Takeaways Most dispensary ad creative fails review before it earns a single impression. Platform policy, not design taste, decides what your audience actually sees. Potency-led creative violates state advertising

Key Takeaways Geo-targeting shows ads to people based on location or location interest. Platforms read IP address, GPS, Wi-Fi, Bluetooth, and cell tower signals. Geo-fencing draws a boundary. Geo-targeting selects

Key Takeaways Carriers, not state regulators, decide whether your dispensary texts get delivered. Cannabis sits inside restricted content categories under CTIA messaging standards. Express written consent is required before any

Key Takeaways Dispensary advertising fails when compliance is an afterthought instead of the foundation. Google bans ads that promote cannabis sales, with narrow certified exceptions. Arizona now charges $20,000 per

Key Takeaways Dispensary AEO & SEO is the only channel ad platforms cannot revoke. Google bans most paid cannabis ads, making organic search critical. Local search drives the highest-intent traffic

Key Takeaways Email is the one channel a dispensary truly owns. Federal law covers every commercial email you send. Mainstream platforms carry a real account-suspension risk. Cannabis-native tools build compliance

Key Takeaways Geo-targeted dispensary ads serve banner ads to verified adults 21 and older. Programmatic display reaches Ohio buyers on mainstream sites that ban cannabis ads. Ohio requires most dispensary